Yotpo Loyalty & Rewards

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Getting Started with Yotpo Loyalty & Referrals

now that you've successfully integrated,yappo loyalty and referrals with your,ecommerce platform you can start,creating your own rewards program,in this video we'll walk you through the,yappo admin and the first steps to,launching your rewards and referral,programs,first you'll need to decide how to,reward your customers,in the rewards redeeming points tab,you'll be able to create reward coupons,that you can then associate with a,campaign,there are two types of reward coupons,direct coupons given to shoppers as soon,as they complete an action for example,rewarding customers five dollars for,leaving a review,redeemable coupons,perks that shoppers can receive in,exchange for loyalty points for example,a 10 discount in exchange for 100 points,these coupons will appear on site for,customer interaction,click on the coupon you wish to create,and configure the settings note that the,settings may vary in accordance with the,e-commerce platform you're using,different platforms allow for different,redemption options,once you have your rewards configured,you can move on to the actual campaigns,the campaigns present various ways in,which your shoppers can participate in,your loyalty program and earn rewards,all available loyalty campaigns can be,found under programs earning points,there are two types of campaigns,spin based campaigns that promote,shoppers to spend more at your store and,actions based campaigns that reward,shoppers for successfully completing an,action such as creating a store account,a successful program has a good mix of,these two campaign types,most campaigns include a reward setting,where you can choose whether to reward,shoppers with points or a coupon when,completing this campaign,if you choose the coupon option you will,see a drop down menu that shows all the,different direct reward coupons you've,created in the rewards section earlier,you can always go back to the rewards,section and create additional coupons,to learn more about the different,campaigns and their settings check out,our help center,once your rewards and campaigns are set,up you can go ahead and set up your,referral program,since the referral program is a major,part of growing your customer base it,has its own section within the admin,when customizing your program you can,set rewards for both referring customers,and their referred friends,the program includes 4 pop-ups you can,customize,share referral link,create account login form 1.,share referral link via email,and the referral welcome pop-up unlike,the other pop-ups it's located under,on-site modules referral modules,referral welcome pop-up,another important aspect of the referral,program is the various security settings,go to settings fraud prevention to,review and update them,after creating rewards and campaigns you,need to make sure shoppers can access,them on your site,the on-site modules allow your shoppers,to interact with the loyalty program by,showing them campaigns available to them,rewards they've earned th

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Integrating Yotpo Loyalty & Referrals with Rybbon

you can see a few steps here,first is to name it,and choose your rewards whether they're,going to a single country or multiple,countries so let's say it's going to the,u.s,and defining the,campaign on the ribbon side yep okay,defining the campaign which consists of,defining the rewards that you want to,offer as well as the dollar value of,those rewards so he selected amazon and,then 10 bucks and then so all these,resulting rewards are going to be for,ten dollars,exactly and then we have the claim,window down here which is how long it's,available for 90 days after that 90 days,anything not claimed gets returned to,the customer,and if there's any additional custom,fields that you want us to pull from,yachtpro we can pass this into ribbon,like the referred customer first last,name or id,this this,is a,question about this,definition you want to populate between,custom field value from your that means,uh,from the,webhook payload right,yeah,yep and i believe we are already by,default pulling in the referrer's email,address,by default right so these are just extra,custom data fields that can be pulled in,so we'll hit next and then you tell,ribbon how many people you want to,purchase rewards,for and then set up the approvals,whether it's automatic,or by review and manual approval so you,can set this accordingly,yep this is actually a really important,step here and this is for,the proctor and gamble they'll want to,do it where they select the other i will,review and approve which recipients are,sent rewards,because what's happening is this web,hook is being fired,upon the purchase of yep exactly of you,know of a product and so this needs to,sit in queue for approximately 30 days i,think is what was being discussed and,then you know that way that,your,procter gamble ensures that a person,just doesn't you know buy something,then the referrer gets the money and,then they return it right and then it's,a ponzi scheme of sorts,right so that's why you know they'll,want to select this i will review and,approve which recipients are sent,rewards,so this approval happens manually,that's correct and that was a com we had,that conversation with a tai to figure,out like,you know if if there was a way for the,yacht-pose system to fire off,you know the web hook like 30 days after,right that was not a capability so i,would say that that's a kind of a,potential like phase two approach where,you know if this goes really well we,would look at,between you and,between ribbon and yatpo kind of,figuring out how to maybe enhance things,but procter and gamble was comfortable,with this idea of manually reviewing,things um it'll be pretty easy like they,can,mass select and and then you know,individually select from there if need,be so it should be easy for them to,facilitate be a good problem to have,right oh my gosh too many people,too many purchases too many referrers we,got to figure out how to solve this,good problem,it could be,helpful for the business case to take it,to produc

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Finding the Best Customer Loyalty Rewards Programs for Your Shopify Store - Yotpo vs. Loyalty Lion

hey everybody i'm courtney i,am a co-founder of dandelion branding,and welcome to our channel,if you are interested in,digital marketing tips sustainability,investigating different aspects,that surround sustainability issues,and definitely subscribe to our channel,we put out,new podcast episodes every week,and we also have live,videos that are put on by my co-founder,aub,and i put out videos every month,on different programs and platforms,typically,or ways to optimize and improve your,online business so if that's of interest,to you,then subscribe to this channel we'd,really really appreciate it,today i'm going to be talking all about,customer rewards programs,this is something that i've worked with,for many many years now,and it's honestly such a great technique,for retaining your customers and,really building a fun,interactive user experience on your site,so i want to dive in first to,just a little bit about kind of what are,the benefits of,a rewards program and,essentially a rewards program,is great for brands that are,growing and ready to focus on retaining,customers,so if you're looking into customer,reward programs,then that's awesome that means you're in,a really good space where you're able to,focus on retention,really the main goal of a rewards,program is to reward,your customers for different actions on,your site,most typically this means once they've,placed an,order um they get a certain number of,points,for each dollar that they spend at your,store,um but you can also reward folks for a,number of other behaviors like creating,a customer account,writing a review um,engaging with something on social media,reading a blog,things like that that you would really,want folks to engage with,you can reward with points another,aspect of a rewards program,is referring friends this is something,that can be,very very powerful so,highly recommend incorporating some sort,of,referral friend aspect of your rewards,program,to really get your customers to,become advocates for your brand so,that's a little bit about how,rewards programs sort of function and,their overall,goal and today i'm really going to focus,on yacht po,and loyalty lion these are two of the,leading rewards programs that are out,there for shopify,so i'm going to really focus on them one,thing about yappo,is that they are massive so,this is something that you'll kind of,see the big guns in e-commerce use,and it's interesting because though they,have free options,to get started um pretty much as soon as,you hit more than 100 monthly orders,you're going to experience some pay,walls so,if you are operating with less than 50,less than 100,orders per month then yappo is actually,fantastic because you can,process those orders um and send out,review emails,through yappo and you can also,incorporate,the loyalty program and and these two,things reviews and,rewards they tend to be a bit tied,right that and that's really why yappo,has sort of branched out in this way,because you really want to,gain

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Loyalty Campaigns Overview

yapo loyalty and referrals,includes various ways for your shoppers,to participate in your loyalty program,and earn rewards we call these campaigns,to view the campaigns go to programs,earning points,in your loyalty and referrals admin in,total,yappo offers over 15 out of the box,campaigns for you to put together,a tailored program fit for your business,there are two different types of,campaigns spin based campaigns,and action-based campaigns a successful,program,has a good mix of these two campaign,types,spin based campaigns reward your,shoppers when they make a purchase,for example points for purchase campaign,reward your customer with,x points for every dollar they spend,another example is our punch card,campaign to drive,repeat purchases similar to your local,coffee shop,every purchase qualifies as a punch once,a shopper reaches the order number,you've set in your campaign,they earn bonus points or a discount,code they can use,on their next order,actions based campaigns reward your,shoppers for completing,specific actions for example incentivize,your customers to create an account and,follow you,on facebook and instagram want to,celebrate with your customers on their,birthday,set up a happy birthday campaign and,make sure your shoppers,enter their info prior to their big day,for a special surprise,if you are also using yachtpod to,collect reviews,you can set up a writer review campaign,to incentivize your customers to share,their experience with your products,each campaign contains different options,for you to restrict,and limit it restrictions include,product limitations decide which,products are included in your campaign,customer segment limitations decide,which customers can participate,campaign completion limitations decide,how many times a campaign,can be completed and more please note,that some settings may change,according to your e-commerce platform,for more details,please check out our help center,articles,two commonly used restrictions are,maximum times completed per user,and time between rewards let's see this,in action,this setting restricts how many times a,customer can earn points,for a specific campaign in the share,on facebook campaign for example you may,want to only reward the customer once,please note that for some campaigns such,as create an account,or follow on instagram the default is,always set to once per customer,the maximum times completed total,settings will restrict the number of,times the campaign can be completed,overall by all of your shoppers,this setting restricts how often a,customer can receive a reward,for completing a specific campaign would,you like your customers to earn points,once every two weeks or once every three,months,you have the flexibility to choose in,the yappo,write a review campaign for example,without this setting enabled,a customer who writes one review for,each item in their,order will get rewarded for each review,submitted,with the setting enabled and set to once,per week,the customer wil

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Referral Program Setup

in this video we'll walk through in,detail how to use swells referral,program first you'll notice that,everything related to the referral,program happens in the referral program,section of your swell account to,customize the parameters of the referral,program I'm gonna scroll down here and,click on the customize referral program,button here I can change all the fields,related to the program so you can set a,minimum spend amount that the refered,customer has to spend in order for the,refer to earn an award you can choose,the award that be refer earns once the,refered customer has made a purchase and,you can choose the reward that the,refered customer gets as soon as they,land on the page so you'll notice here,that for the referred customer we,typically recommend giving a coupon and,for the referrer we typically recommend,giving points when it comes to giving,the referred customer a coupon it's,important to note that the only coupons,which will appear in this drop-down menu,here are the ones that I've set up in,the coupon section of my swell account,so just remember that when you want to,control all the ways that customers can,earn rewards whether those rewards,happen in the rewards pop-up itself or,directly for the customer as in the case,of the referred customer here that all,happens in the coupon section and so to,get a coupon to show up in this screen,you want to go to the coupons tab and,you want to make sure that you mark the,coupon as can be rewarded directly,instead of points to the customer after,campaign completion so just going back,to the referral program screen here and,clicking on the customized referral,program button one thing that's really,important to note is that if you change,any of the default parameters related to,the referral program it's also really,important to change the Associated text,as well does not,automatically update that text when you,change the parameters of the program if,I scroll down here I can also change the,text that the referrer is able to see by,default when they click on the share,their referral link button either via,Twitter Facebook or email as you can see,here this is the message that appears,for both Facebook and Twitter this is,some header text that appears for the,Facebook share message in particular,just make sure to save all of your,changes and then I'm also going to,customize the pop up which the refered,customer sees when they click on a,referral link it's important to note,that one this must be enabled in order,for it to show and two that this screen,will only show if you are giving a,coupon to the refered customer and if,the appropriate coupons have been,created in the coupon section of your,swell account by clicking the customize,pop-up button I can customize virtually,every element of this pop-up of the,customer sees to make it reflect my,site's unique brand I can change the,size background color border and more of,the pop-up itself and I can click on,individual text items themselves to edit

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Smile.io vs Yotpo Swell vs ReferralCandy vs Growave: Shopify Loyalty & Rewards Apps 🔶 E-CASH S2•E91

i want to quickly talk to you about,e-commerce loyalty and rewards programs,and i have uh four,very good players,to uh compare and contrast so i'll be,comparing and contrasting smile io yatpo,swell referral candy and grow with don't,go anywhere you're going to love to this,conversation i guarantee,so,welcome back folks to another edition of,the awesome city kiwi show how are you,today i hope you all doing fantastic i'm,doing marvelous if you ever ask me if,you are doing as great as i am go grab a,cup of coffee rt or,vodka and let's roll,in today's conversation i want to,compare and contrast smile,yappo,referral candy and grow wave of course,we're talking about loyalty and rewards,programs in e-commerce right what is a,customer loyalty program very very,simple is you know customer loyalty,refers to a customer's willingness to,work with or buy from a brand repeatedly,as a result of positive customer,experience satisfaction and the value of,the value of the whole uh the whole,shopping experience okay and,a customer loyalty program helped push,customer loyalty by providing rewards to,customers that frequently patronize the,business products and services this is,very simple so when we talk about,loyalty program whether we're talking,about e-commerce or in everyday commerce,you have to think about discounts and,rebates,rewards free merchandise coupons access,to unreleased products you name it,whatever you can do to make your,customer feel happy that's what you need,to think about okay and uh every,e-commerce uh every every e-commerce uh,seller or every uh entrepreneur for that,matter every business for that matter,every brand for that matter needs a,customer loyalty program okay and you,need a an e-commerce loyalty program,especially if you are selling online,because of something called retention we,are talking about a global marketplace,where you are selling to gazillions of,individuals who are located in places as,diverse as,california as uh germany as nigeria as,uh australia as that as brazil so you,gotta have a strategy to differentiate,yourself and you gotta have a strategy,to re to have retention higher retention,so what are the components of a loyalty,program you need to be very clear about,what actions will cause what customers,will be rewarded for,you need to specify don't try to confuse,people you got to say specifically what,actions will customers be rewarded for,it you need to explain how the customers,redeem and use their rewards right this,is very important what kind of what,kinds of rewards would you offer i was,speaking earlier about uh the fact that,there are several kinds of rewards right,from free shipping to percentage off to,store credit you name it,and you and the fourth thing is you need,to uh be very clear about the rules of,your customer loyalty program and i'm,not even talking about the legality of,it of course it has to be legal right,but you got to be very clear and you,have to make sure that your e-commerce,loyalty program

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Crash Course: How to Build a Loyalty Program

foreign,how to build a loyalty program that,increases retention,for those of you just joining us a quick,reminder to sign up for the yappo,revolve chat in the yappo community to,ask questions during the session,quickly before we dive into today's,session I'll go ahead and introduce,myself,hello I'm Katie McKeever and I'm the,director of product marketing here at,yappo I've been with the Oppo for a,little over five years and many of those,years were spent working closely with,some of our most strategic Brands to,build and launch their loyalty programs,so everything we discussed today is,based on my first hand experience,as you've heard throughout previous,sessions now it is more critical than,ever to double down on your retention,efforts and being that one of the most,if not the most effective way to improve,retention is by investing in a loyalty,program we thought it was key to develop,a session that would provide you with,the tools to build and manage an,effective loyalty program,throughout today's session I'll be,taking you through everything from,building the initial framework of your,loyalty program to how you can,effectively measure success and improve,performance over time,so let's Dive In,as you're all probably feeling the,market has changed so much in the past,few years with privacy changes coupled,with the rise of customer acquisition,costs we're not only seeing more,expensive ads but brands are spending,more and getting Less in return,the reality is that e-commerce brands,are now faced with a new digital,landscape,more and more Shoppers are switching,from one brand to the next,price and product quality alone aren't,enough to keep customers coming back,anymore today's customer wants clear,added value beyond the transaction to,keep coming back to your brand,the good news is that loyalty programs,deliver a clear value exchange the,Shoppers are looking for,loyalty programs make Shopper,experiences better they create community,offer exclusive perks and provide a,direct line of communication between,your brand and your customers,loyalty programs work to generate,loyalty no matter how many times a,customer has purchased from you in the,past,that's why it's such an effective tool,for retention,in our own state of brand loyalty report,we found that over 80 percent of global,Shoppers said that loyalty programs make,them buy from a brand again,and customers who belong to loyalty,programs generate between 12 to 18,percent more incremental growth per year,than non-members,hopefully this is evidence enough of the,clear Roi and value that loyalty,programs can bring to your brand,so now that you understand the why,behind why loyalty is so critical in,driving retention in today's e-commerce,landscape let's dive into how to create,a program that will excite and motivate,your customers,let's go over three simple questions,you'll need to answer in order to build,a program that resonates with your,customers and ultimately keeps them,coming back,so first who

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Retention Masterclass Webinar: The ROI of Emotional Loyalty

hi everyone welcome to yacht post,webinar the roi of emotional loyalty,featuring gorgeous and shopping gifts um,thank you so much for joining today,we're so excited excited to,dive right in but first a round of,intros my name is maloney shah i am a,strategic client success manager for the,mid market sector at yappo,and i'm joined today by two industry,experts dylan duchaine,technology partner manager at gorgeous,and ben astin who's the director of,partnerships at shopping gives,i'm really excited to chat with you,about today thank you for joining,um,next would love to do a quick intro,of,our,uh companies so,yahoo is an e-commerce marketing,platform,helping brands collect user generated,content build,custom customer journeys,and personalize them through sms,marketing we've raised 406 million,dollars till date and we're seeing a 115,year over year growth um dylan i'll pass,it off to you to introduce gorgeous yes,thank you maloney i'm so happy to be,here with both of you today i'm very,very excited um i'm dylan i'm the,technology partner manager at gorgeous,uh for those of y'all who are not,familiar with gorgeous we are the number,one customer support help desk for,ecommerce d2c brands we consolidate all,channels customers are reaching out to,you in one platform and help you deliver,insanely fast and personalized customer,conversations uh we work with nine,thousand plus merchants globally growing,every single day uh some examples like,steve madden princess paulie juicy,couture and many many more and i'm,really happy to be here with y'all,good stuff hey guys,sorry maloney i'm jumping in already um,leading the way,no,um yep as maloney said my name is ben,astin uh director partnerships for,shopping gives and shopping gives is the,the leading uh social impact commerce,platform so we're the turnkey solutions,uh thousands of socially conscious,brands if dylan name drops i'm gonna,name drop two including coach greats,enzo rings uh to name a few uh we just,simply we make it easy for brands to to,give back to causes they or their,customers care about so we incorporate,charitable giving uh into the customer,buying journey,amazing thank you for both for joining,and introducing yourselves and your,brands i'm really excited to chat all,about emotional loyalty today and what,is it how are we as,partners empowering our brands,to build it and like individually and,together through our integrations so,really emotional loyalty is,building that genuine connection,with your shoppers and it's what keeps,them coming back and it's more than a,great product it's more than building,one loyalty program or,you know,getting those vip tiers set up it's,really creating that incredible customer,experience and,just building that retention,time over time,so really diving into more like today's,shoppers really expect a lot in return,for their emotional loyalty and the way,brands can build that is through,exceptional experiences first and,foremost through top-tier customer,service if

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Loyalty 101:How to Build an Engagement-Centric Program

hello everyone and welcome to yacht post,webinar today we will teach you how to,create,engagement-centric loyalty programs that,your customers will love and that,actually work for business,before we get started i want to,introduce ourselves my name is rochelle,i'm an associate product marketing,manager and with me katie the director,of product marketing,and we work with the loyalty and,referral solution here at yappo,so many of you might be thinking about,launching a loyalty program and you,don't really know how to start what's,the right strategy for you or maybe you,already have a loyalty program in place,but it's not really working or maybe the,strategy is not where it should be,so after today's session you will be,able to walk away with an understanding,of your loyalty program and what,strategy is is right for your brand,as an overview in today's session we,will start talking about the evolution,of loyalty and why it has changed in the,last few years and what does that mean,when you're designing your loyalty,program,after that we will dive into creating a,framework to select the type of loyalty,program that is right for you and we'll,dive into specific live examples of,brand study using certain strategies,that maybe you should use in your,loyalty program,so to start us off let me pass it on to,katie to explain how loyalty has changed,in the last years,right thank you rochelle,so i think that everyone can acknowledge,that consumer behavior has absolutely,changed over the course of the last,several years,what has happened with covid is that it,is introduced into the retail and,e-commerce market so many new brands and,this has,put consumers in a place where they have,a lot of choice now so the competition,is unbelievably fierce for brands and,merchants today,consumers can,shop anywhere they have different,options at their fingertips it's no,longer about going to the close this,mall and being uh stuck in their,proximity uh where they can buy,everything is available to them,and on the other side there is constant,noise we know how today's consumers are,so digitally connected there has been a,complete shift into the time spent on,mobile devices etc so merchants are put,into a place today of how can you not,only,win customer attention in the first,place but how do you keep it when they,have so many choices and so many,competing brands for their attention,and what we found is that brands who,invest in both value of their product,but also the experience that they're,offering to consumers,are the brands of the future that are,really able to create loyalty and,cultivate brand advocates,so what this means specifically for how,to execute through a loyalty program is,that there's been a huge shift in,loyalty solutions,so,merchants used to focus on programs that,emphasize transactional value so,the whole point of the program is to get,the customer to their next purchase how,do i get them to buy again and again or,spend more each time,whereas this evolution o

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Retention Masterclass: How to Build Customer Loyalty With CX

all right,hello everyone and welcome to,yappo and gorgeous's retention master,class we're focused today on how to,build customer loyalty with customer,experience,i'm joined today by chris from gorgeous,chris you want to go ahead and introduce,yourself,for sure yeah thanks katie and yappo for,having gorgeous on today's webinar my,name is chris levois and i lead tech,partnerships at gorgeous which as you'll,see is an e-commerce help desk built to,help merchants in the space deliver an,exceptional customer experience for,their customers,amazing,and uh i'll introduce myself my name is,katie mckeever and i'm a product,marketing manager here at yappo,and i primarily focus on our loyalty,product line,so just a bit of background for those of,you not as familiar with yaakov,we are an e-commerce marketing platform,focusing on a number of different uh,customer objectives from advocacy,community building and retention so,spanning across product lines from,reviews ugc loyalty referral and most,recently sms,perfect i'll give a quick quick,introduction for gorgeous and so as i,mentioned we're a customer support help,desk help desk meaning we're agent,powered so there's actual human beings,powering these interactions that you a,brand is having with your customers we,have sophisticated automation tools,which makes it really easy to you know,offload some of the repetitive tasks,like questions like where's my order so,you can free up bandwidth free support,team to focus on more pressing issues,that are going to impact both retention,as well as pre-sale conversions,it's good elevator pitch,so what chris and i are here to,focus specifically on is really,talk about how,in today's market where starting online,an online business,is easier than ever acquiring customers,has become more expensive and,competitive so we're seeing that,merchants are really focusing on,retention and with that we really,believe that to win,brands of the next decade must lead with,loyalty,so what do we mean by that,today,building loyalty is about creating,memorable experiences and a base of,brand advocates it's no longer just,about increasing transactions,specifically loyalty the deep connection,that is achieved when every single,interaction a customer receives from a,brand makes them feel recognized and,valued so we're going to talk about a,number of different strategies from,loyalty as well as obviously,highlighting how customer experience is,so critical and ensuring that every,single customer interaction makes that,customer feel like a vip,so how successfully a brand delivers on,customer experience will determine,whether or not they can earn and sustain,loyalty,so there's a direct correlation between,elements of the customer experience,and elements and spectrums of loyalty,so we look at,experience as it relates to,effectiveness,how effectively were my needs met by,this brand,that directly correlates to retention,the likeliness that i am to stick with,this brand and not switch to a,competitor,

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