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Google Ads Conversion Tracking Tutorial (2022) - Step-by-Step Tutorial

hey guys yvonne here at evonmana.com and,in this video i want to show you how to,set up google ads conversion tracking in,2022 for your website your funnel your,landing page whatever it is you're using,i will show you how to set up tracking,between that and google ads and setting,up conversion tracking is extremely,important guys it will not only show you,the conversions inside the actual google,ads interface for every aspect for,example at the campaign level at the,keyword level you'll be able to see,conversions here as well so it will,really help you dissect the data and,figure out what works and what doesn't,but the other cool thing about this is,that you will be able to feed this,conversion data into google ads and then,google will be able to find more,customers just like the ones that have,already converted so really really cool,stuff i definitely suggest that you set,this up as soon as possible so before we,get straight into it guys don't forget,to hit like and subscribe hit the,notification bell icon so you get,notified when i release more videos just,like this showing you how to make money,online all right that said let's get,straight into it so the first thing,we're going to do is set up our,conversion tracking goal inside of,google ads so at the top of your,interface you're going to click on tools,and settings and you're going to click,on conversions,and you're going to click on this little,plus sign here you're we're going to,website since that's most likely what,you guys are using and we're just gonna,go from top to bottom filling in all,these details as i will explain to you,exactly what each of them mean so the,first thing here is the category so,you're gonna select from a drop down now,keep in mind this is mainly for your,reference right so if you want to track,a sale and you list it as a subscriber,as a contact that's totally okay just,that you will have to then know and keep,this in mind for your own reference,right so in our case i have the sample,landing page and the sample thank you,page that i created using unbounce which,is an amazing landing page builder of my,choice by the way and what we want to do,is we want to track people that signed,up to our email list right over here so,we're going to come back into google and,over here we're just going to select,something that matches right because we,want to make it easy for us to,reference this later on and it's,probably going to be a sign up so we can,leave it at sign up now for the,conversion name we again we want to be,very descriptive as descriptive as we,can because later on if we end up having,many different conversions let's say an,upsell a down cell a purchase you know,things like that we want to be able to,tell which conversion got which actions,right,so in this case we could say,sign up to our,and i'm not even sure what this is to,our booth or we can just say sign up,booth something like that all right,again this is all for your reference now,for the value part here the

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How to Set Up Google Ads Conversion Tracking In 2021 (Step-By-Step Tutorial)

hey guys yvonne here at evonmana.com in,this video i want to show you how to set,up,google ads conversion tracking for your,website,for your landing page your opt-in page,your funnel,whatever it is you have here i will show,you exactly how to do it you don't have,to have any prior experience,you don't have to understand everything,to the technical t,i'm going to show you everything,everything's going to make sense we're,going to do everything together here,in this video now conversion tracking is,incredibly important guys not only will,you see the data here you're going to,see conversions,and you will be able to optimize by,keywords by demographics,age gender country location device all,that stuff,but you will also be feeding data to,google,so google will be able to get you more,of these conversions so it's,really important to get this set up now,before i show you exactly how to do it,guys,make sure to hit like and subscribe hit,the notification bell icon so you get,notified when i release,more videos just like this that being,said,let's get straight into it so here is,our google ads account,log in to yours if you haven't already i,am also using,unbounds as my landing page builder this,is an example,so if you don't have on bounce that's,okay follow along with me,and observe the steps observe the,process that i'm going through,so this is what we'll be using let's,head back into our google ads account,and let's set up our conversion event,first,so in my case i want to track how many,people sign up,to my landing page i have this little,form i want to know how many people,visit this forum and actually sign up,and land on this thank you page,that's the goal so we're going to go,back into google i'm going to click on,tools and settings i'm going to click on,conversions,and we're going to create a new,conversion event so disregard all of,these,i'm going to click on the little plus,sign here and i'm going to click on,website,and we're just going to go from top to,bottom we're going to fill in the blanks,here,so the first option here is we have to,select the category so,what is it we want to track is it a sale,is it a,add to cart is that a begin checkout is,it a subscription,in our case it's a sign up so we're,gonna click sign up,this isn't super important for you to,get exactly right for example if you,select purchase,for someone signing in this is just for,your,reference so whatever you want to,consider people,you know signing up on this page that's,what you want to add here,so i'm going to click sign up over here,i'm going to make it clear,that this is a sign up to my for example,unbounce,landing page whatever product you're,promoting you want to add it here if,you're promoting a diabetes product you,want to say,diabetes sign up make it clear because,if you recall on the previous page i had,about 10,different events you want to be able to,keep track all right so this is,important,next you can add a value for your,conversion,so you can say that you can

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How to track conversions with Google Ads and Google Tag Manager (2023) + send dynamic values

in this video I will show you how to,track conversions with Google ads and,Google tech manager this will help you,measure which ad campaigns perform,better,hey my name is Julius and welcome to the,analytics Mania YouTube channel where I,teach people how to work with Google tag,manager and Google analytics so if you,want to stay up to date with GTM then,consider subscribing conversion is an,interaction that is important to your,business for example a purchase a sign,up or something else so if you are,sending paid traffic to your website you,must know which ads are more effective,and drive more conversions so let's take,a look at how you can track conversions,with Google ads and Google tag manager,when it comes to conversion tracking,first you need to think about what is,the end goal of that particular Google,ads campaign if you're running ads and,people land on your website after they,click Those ads what is the action that,you want those users to take let's say,that I am running an ad campaign and I,want people who land on my website to,subscribe to my newsletter in other,words they have to land on this page,enter the email address and then,subscribe so in this case the conversion,can be the moment when someone,successfully subscribes to get started,first we have to go to Google ads and,create a conversion because that will,provide us with some additional,parameters that we will need to include,in Google tag manager so in Google ads,interface click on tools and settings,then in the measurement section click,conversions then click new conversion,action,website and then you will have to enter,the URL of your website where you want,to measure conversions I can for example,enter the URL of the home page of the,website and then click scan if you,haven't configured anything in your,Google analytics property that is,running on the website you will see,something like this where you can just,enter conditions of when that particular,conversion occurs for example if the,website visitor is redirected after the,subscription to the URL that says slash,or question mark thank you or something,like that then you could configure the,following configuration right here you,can enter subscribe because that's the,action that my website visitors should,do or at least I want them to do and,then I can enter the condition when that,conversion should be counted so I could,select URL contains enter URL and then I,could enter something like question mark,thank you and then I could add that so,this is one scenario then another,scenario looks like this so let me just,to go back and start again and then I,will enter the URL of a website where,Google analytics 4 is already configured,let's enter it scan it and since I am,the owner of that Google analytics 4,property then Google ads is capable of,seeing that I have already two events,which are purchase and they can be,imported from Google analytics 4 so,instead of configuring tags in Google,tech manager you can just select that,y

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How to Setup Google Ads Conversion Tracking // 2022 Step-By-Step Tutorial

Hey there! Benjamin from Loves Data here! In this video, I'm going to show you how to track ,conversions in Google Ads. This is my 2022 Google Ads conversion tracking tutorial! We will cover ,the dedicated Google Ads conversion tracking tag and compare this to importing conversions ,from Google Analytics. I'll show you how to do this with both versions of Google Analytics, ,so Universal Analytics, and the latest version, Google Analytics 4 (or GA4 for ,short). You will learn about the other types of conversions you can track, including calls ,and offline conversions. And we will also cover the reasons why you can see differences in your ,data when you compare conversions in Google Ads to Google Analytics. Let's get started! ,Tracking conversions in Google Ads is critical. If you don't take the time to configure conversion ,tracking, then you won't be able to report on the performance of your campaigns inside your account. ,And you will also need conversions if you want to use automated bidding strategies or campaigns that ,rely on machine learning, like Performance Max campaigns. If you'd like to learn about ,this type of campaign, then check out the extra resources in the description below this video. ,There are two options for tracking website conversions into your Google Ads account. We can ,create a dedicated Google Ads conversion tag, or we can import conversions from Google Analytics. ,But which one should you use? If you need to get up and running quickly and you're already ,reporting conversions in Google Analytics, then importing conversions is a good option. ,It means you won't need to add extra code to your website and it's pretty easy to set up as we will ,see in a moment. However, for more accurate reporting of your conversions in Google Ads, ,I recommend using the dedicated Google Ads conversion tag. It will require more time ,to set up, but it will provide more accurate results compared to importing conversions from ,Google Analytics. Let me explain why... Someone searches on Google, and then clicks your ad... ,They've come to your website from Google Ads. Then they convert... If we were using the dedicated ,Google Ads conversion tag, then we would see a conversion in Google Ads... And if we were ,importing conversions from Google Analytics, then we would also see a conversion in Google Ads... ,Okay, so that's fine. Both options are accurate, but now let's look at another example... Someone ,else searched on Google, and then clicks your ad... So they've come to your website from Google ,Ads, but then they leave... And they come back to your website using a link they found in a post on ,Facebook... Then they convert... If we were using the dedicated Google Ads conversion tag, then we ,would see a conversion in Google Ads... But if we were importing conversions from Google Analytics, ,no conversion would be reported in Google Ads... This is because when you import a convers

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How to Setup Google Ads Conversion Tracking | 2022 Update

how to set up google ad conversion,tracking inside your google ad account,that's what i'm going to be walking you,through in this particular video,and in this video i'm going to show you,kind of two different ways one if you,use the global site tag as your form of,tracking or the second method is if you,use google tag manager google have,recently changed this so this is new,content that's been updated to reflect,this latest change so let's go dive into,an account i'm going to show you exactly,how to do that,google are always making updates so at,the time of this recording it has,changed a little bit so how did i get to,this so before i explain how i got here,essentially what we're doing is we'll be,sending traffic to,this particular page so i don't put,conversion tracking on my landing page,i'm going to put conversion tracking,code,on what's called my thank you page the,success page when somebody has signed up,and if i show my tag assistant here you,can see i've already got conversion,tracking code on here,if i go to the landing page you'll see,that i do not have conversion tracking,code okay but i'll walk you through,the process by which to do this and so,therefore you know for the month of,january we can see that i had five sales,and that's due to me having put that,conversion tracking code,on this thank you page okay so to get to,your conversion tracking section,tools and settings and then conversions,and then you should land on a screen,that looks a little bit like this,if um i can change the view a little bit,so that it looks like this but really,they're much of the same thing okay so,what we're going to do is we're going to,go plus,new and there's four different types of,conversions that we can track,so we can track website conversions,which is an action on your website which,is obviously what this is there's an,action someone buying as they're buying,online is an action on my website,you can track actions on your app,obviously we're not going to be doing,that in this one,phone calls and we can also import,conversion tracking goals or our goals,from analytics,into google ads and it will just pick up,that goal that way okay but for the,purpose of this video i'm going to be,showing you this one of how to track,conversions from your website so if i,click this,this is somewhat new at the time of this,recording it might not be new anymore,google are always testing new things,and google's asking us to put in our,website domain to search for the global,site tag the global site tag,is is this global site tag if you don't,have the global site tag on your website,be it,be it you used google tag manager then,don't worry you can also still do it but,it just might look a little bit,different so what we're going to do is,we're going to type in,https,www.teachtraffic.com we're going to scan,it's going to scan our website,so because i have the global site tag on,my website it's given me this option if,you don't have the global site tag then,you will only g

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Google Ads Conversion Tracking Tutorial 2022 - Google Tag Manager & Google Analytics 4

what's up everyone welcome to the,surfside ppc youtube channel today i'm,going to go over google ads conversion,tracking now before we get started into,anything i want you to keep in mind that,if you're using a platform like shopify,they're going to have articles like this,on their help center that's based,entirely around google ads conversion,tracking so if you're using woocommerce,you can use a plug-in like the,woocommerce pixel manager this will,allow you to easily set up conversion,tracking on your website if you're using,shopify you can follow their guide if,you're using bigcommerce or any of these,other large e-commerce providers you can,easily set up google ads conversion,tracking i would highly recommend going,directly to their help pages because i'm,not going to go over each individual way,to track conversions for every different,platform what i'm going to be showing,you today is how to track an order,confirmation or a lead confirmation page,so when someone visits this confirmation,page they're only going to get to this,page if they fill out this form that i,have on my website so if i were to,create for example a farmhouse goals,drop shipping program what i can do is,make a form like this and when someone,enters all their information and clicks,on submit it's going to actually,redirect them directly to this,confirmation page so then i can use this,confirmation page as a conversion so,every time someone visits this page that,means they filled out my form so for,example if you're selling an online,product maybe it's an e-book maybe it's,an online course or something like that,when someone visits the confirmation,page after they purchase your product,you can use that page as a conversion,it's the same way if you're selling,tickets or if you're booking travel,there's always going to be that,confirmation page and this page is,commonly used as a conversion page so,i'm going to show you today exactly how,to set this up from the very beginning,so if you don't have any pixels,installed on your website or anything,i'm going to show you how to get started,with this and then how to import that,conversion into your google ads account,so that you can actually optimize your,campaigns for conversions like mine are,here so to get started what i would,recommend doing is using google tag,manager so go to tag manager.google.com,and make sure you create a free account,and when you create your free account,the first thing it's going to tell you,to do is install google tag manager so,what you need to do is enter these two,pixels this first one goes in between,your header tags and the second one goes,immediately after the opening body tag,so if you're using wordpress what you,want to do is use a plugin like head,footer and post injections and then all,you need to do is go into your plugin,page so you can see this is the head,footer and post injections page and take,the initial pixel at the very top so,this first one here you want to copy it,and just come into t

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Need Google Conversions? Learn to Track Google Ads Conversions with Google Analytics & Tag Manager

are you sick of wasting hours upon hours,of your time trying to set up google ads,conversions if that's you you've come to,the right place because i'm going to,show you how you can set up google ads,conversions for your campaign in under,five minutes yes that's right five,minutes plus if you stayed at the end of,this video i'll give you a link so you,can download my step-by-step process so,that way as we go through this video you,don't need to stress about each step,because after watching this video you,can download my step-by-step process so,you can follow it whenever you need to,if we haven't met before my name is,aaron young and i'm your 15 000 hour,google ads master we all understand the,importance of having correct and,accurate conversion data as well metrics,like your click-through ratio your,keyword quality score or your average,cost per click are really important,metrics that you need to keep track of,ultimately your google ads campaign has,one purpose and one purpose only and,that's to either drive more sales or to,increase the number of inquiries that,you're getting on a daily basis having,accurate and correct conversion data,means that as you optimize your account,you can focus your budget on the,keywords the ad copies the audiences and,the locations that are providing you the,highest level of conversions for the,lowest cost and this is why your,conversions in google ads need to be set,up correctly when it comes to setting up,conversion actions in your google ads,campaigns there are a couple of,different methods and tools that you can,use but the process that i use is to set,up your conversion actions in google,analytics using google tag manager and,then import those conversions from,google analytics into your google ads,campaign and there are three reasons for,why i use this method and the first,reason is is because it's simple and,easy out of all the different methods,that i've tried i found this one to be,the easiest to use especially if you're,a beginner and even if you are advanced,in google ads i still use this method,and the reason for that is because i,find it the most robust and the most,trustworthy source for tracking your,conversion actions a real quick note if,you don't have google analytics or,google tag manager set up on your,website yet in the description below,i've actually put some easy to follow,links that you can use whether you're,using a wordpress site a wix site or a,shopify site so that you can set up,google analytics and google tag manager,on your website and the second reason,for i use this method is that it,guarantees that the data you're seeing,in your google ads campaign actually,matches the data that you see in your,google analytics profile so it removes,the chance of seeing any discrepancies,between google ads and also google,analytics and the third and final reason,and probably the most important reason,for why i use this method it means that,you can look at your assisted,conversions report in google anal

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How to Set Up Google Ads Conversion Tracking [Updated for GA4]

if you're currently running a google ads,campaign i can almost guarantee that,you've been receiving emails and,notifications in your google ads,dashboard that google analytics 4 is,coming and that the universal version of,google analytics will no longer be,collecting data from the first of july,2023 and the messages and the,notifications from google are all about,the importance of you switching over to,google analytics for and for you to,switch over as soon as possible and this,is something that i totally agree with,and it is my very strong advice that by,june 30 of this year in 2022 that you,should have all of your analytics,reporting and your conversion tracking,set up in your google analytics for,profile and the reason for why i'm,giving that june 30 this year as such a,strong date to make sure that you have,your google analytics for property set,up and also tracking your conversions,from google ads is so that you always,have year year-on-year data because as,we know google is turning off universal,analytics on the first of july 2023 so,by making sure that we have your google,analytics 4 property all set up and,ready to go by june 30 of this year in,2022 it'll make sure that you always,have a very accurate year-on-year gauge,of not only your analytics data but also,your conversions data regardless of,whether you're looking at the universal,analytics profile or the ga4 profile,because you'll be able to export that,data nice and easily out to other,platforms like google's data studio and,because that june 30 date in 2022 is,coming up very very soon so in this,video i'm going to focus on how you can,set up your tracking in google analytics,4 including your conversion tracking and,this is going to be done using google,tag manager so in this video i want to,make it very very clear that i'm not,going to be going through the,differences in universal google,analytics and also google analytics 4,and the reason for that is because,google has made it clear that they are,going to be adding in some extra,features and some extra reporting,options into google analytics 4. and,when they have all been released that is,when i'll actually do a full video,explaining the differences between these,two platforms however having said that i,do just want to point out one major top,level difference between the two,platforms,when the universal version of google,analytics was released it was very much,said about you being able to collect the,website data and the conversion data,from a user interacting on your one and,only website however since universal,analytics has been released website,behaviours have changed and a lot of,businesses now will also have not only a,website but also different mobile,applications and this is the core,difference between google analytics four,is it allows you to seemingly merge that,data from your website and your mobile,applications into one central place,being the google analytics reporting,dashboard so with all that said let's,get into tod

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Google Ads URL Tracking

Google ads provides a number of ways for,you to track your landing page URLs so,many so that a number of people get a,little bit confused on them so in this,video I want to help demystify some of,the Google ads tracking talk through the,tracking templates custom parameters and,a number of other pieces to help you,make sure that you're tracking,performance as best as possible,I first want to preface this video by,saying that I know that utilizing the,conversion and remarketing pixels are,very important for Google ads campaigns,but I'm not going to be talking about,pixels in this video specifically I'm,going to assume that you already have,those set up but if you're interested in,learning how to do that you can check,out the video at the top of the screen,right now now with that out of the way I,want to start diving into the in,platform adjustments you can make for,your tracking in Google ads the first,piece we need to do is make sure that we,have the proper tracking setup and there,are a couple of different ways that we,can do this if you're familiar with,digital marketing at all you're probably,aware that you can use URL parameters,and there's also such thing as Auto,tagging within a Google ads campaign so,let's hop into the account level,settings for the paid media Pros Google,ads account and I'll start to talk,through each of those to find the,account level settings you just need to,come over here on the left go to,settings and then choose the account,settings down below and the first thing,I want to talk about is Auto tagging,that's going to be this one right here,in the middle and you can see that our,account is already opted into it it's a,very easy simple check box that you just,have to check and then you're finished,with it you can see here that that will,tag the URL that people click through my,ad now one misconception about Auto,tagging in Google ads is that it applies,all of the UTM parameters that you would,need for tracking in Google analytics,that's not actually the case so I'm,going to hop into a help article real,quick and I'll show you what it does,instead,I'm going to focus on this first,paragraph in the how it works section,when you apply Auto tagging to your,account Google will apply a Google click,ID or Google click identifier to the end,of your url so that it will communicate,with the Google analytics platform so as,you can see here if your url is,www.example.com with auto tagging on,your url will look like this once it,actually loads there will be this,additional GCL ID equals parameter with,an alphanumeric code after it that will,tell Google analytics the campaign,keyword device all of the different,types of information pieces behind the,Google ads campaign that that user came,from but it's only going to use this,Google click ID it will not utilize the,UTM parameters or any additional values,that you would need to track anything,outside of the Google analytics platform,now what that means is a couple of,things first I will

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UTM Tracking in Google Ads (Templates + Custom Parameters)

hey i'm lewis and in this video i'm,actually going to show you how to set up,google ads custom parameters i'm going,to teach you about utm tracking and show,you some best tips and strategies that,we use when tracking results for our,clients on google ads campaigns so why,are utms and proper tracking and also,stuff so important if you just want to,run google ads campaigns well it's,actually something that's often,overlooked or set up incorrectly when,running these campaigns and it helps you,identify which leads and sales came from,which keyword source medium all this,other jazz so you can optimize around,that further past just the g click which,only tells you which campaign is,converted this is especially useful if,you're using third-party tools like,salesforce or marketo or you're looking,at your data through analytics as well,it helps break down exactly where those,leads and opportunities came from so you,can now optimize around it so let me,just jump into my screen really quick,show you some common use cases and teach,you a little bit about utms alright,let's go so before i jump into google,ads and show you step by step how to set,this up let's just cover really quickly,what are utms so fun fact utm actually,stands for urchin tracking module and,this is a software company that google,actually purchased in 2005 and that,later became the foundations for what we,use as google analytics so it's,basically just you know a shortened,version of their company proprietary,tracking module so we actually require,our team members to have utms on every,single campaign before turning them on,there's a big reason why it saves us so,much headache further down the line and,helps us optimize a ton because now we,can see a lot more parameters inside any,kind of lead dashboard or third-party,sales tools like salesforce to figure,out where our biggest value leads,actually came from or what other,parameters they actually converted on,i'll show you that in a second but let's,first cover what this format looks like,so this is a basic tracking template to,use go ahead and check the description,i'm going to include this code if you,just want to copy and paste it and just,not watch further that's fine but i want,to show you also how to use dynamic,parameters i think it does make sense to,keep watching but basically,lpurl stands for landing page url what's,going to happen is when you put this,tracking template on someone clicks on,your ad google automatically switches,these out with the actual landing page,that they clicked on the ad for and then,same thing for the device if they were,on a desktop or a tablet or mobile it'll,switch out the word device with mobile,desktop or tablet and then if you want,to know the source we like to put google,adsense as a google ads campaign that,helps you a lot when you're looking,through analytics to see where the,source of traffic is coming from ad,group id that's also populated,automatically campaign id and creative,and things like that

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