Spently: Post‑Purchase Emails

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Updated on Jan 11,2023

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How to Win More Sales With Post Purchase Emails

good morning good afternoon good evening,from wherever we're joining uh here um i,just wanted to uh welcome you to,spently how to win more sales as post,purchase emails so you're at the right,place this is where you're planning on,being today i just want to go ahead and,introduce myself,my name is eric roland i am the head of,sales for sas products here at spently,now part of,fantastic,if you're not familiar with fantastic,we are supporting independent brands,with tools and services to help grow,their businesses efficiently,so that is a little bit about us,um and i want to also introduce my,co-host here tina tina,hi everyone my name is tina and i'm the,customer success manager at svently by,fantastic um today we're going to be,giving you some use case examples and,tips on how to leverage bentley to grow,your business post purchase we've got a,lot of great content so let's get,started,awesome,so let's talk a little bit about spently,again by fantastic so we are an app uh,thousands of direct consumer brands are,using today uh some notable brands as,you can see here and our customers on,average see obviously a pretty horrible,a high roi from us actually usually a 6x,plus roi many of our brands see you know,double digit multiples on their return,uh but about 14 increase in sales,overall 11 repeat purchase rate some,obviously some pretty great stats here,coming out of this next up i'm gonna,walk through our agenda here basically,what we're talking about today are some,of the top challenges facing brands,today we're talking about how to grow,your business efficiently,and how we can use post-purchase emails,to generate sales as part of your email,strategy and we'll do a quick little,product tour and q a at the end,all right let's get into it,as far as some of the biggest challenges,facing growing direct consumer brands,well you look at customer acquisition,costs they're,through the roof right now so obviously,you know 60 increase over the last six,years you look at basically the way the,privacy is set up nowadays you have,facebook that you have to you know you,have apple that's not allowing uh,facebook tracking anymore a lot of,consumers have to opt into this and,about that reduces our opt-ins by about,75 so it's four times harder to get,people to actually,um to actually see content,so it's uh that's tailored to them so,it's it's getting to be really,challenging out there to be able to,remarket to your customers or actually,acquire customers as well,so when you look at being able to grow,your business efficiently,what is the best way to do this we've,got to maximize your dollars by driving,repeat customers,so,we're going to talk a little more about,that as far as the numbers are concerned,though,as i mentioned before it is five to 25,times more expensive to acquire a new,customer than retain an existing one,uh these,uh customers if you can increase your,customer retention by five percent,you'll see a 25 increase in business,profit this comes from becaus

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How to customize your Shopify store emails? Spently Email - Honest Review

How to customize your Shopify store emails? Spently Email - Honest Review

four degrees Celsius in material that,means that summer is coming in like four,months hello and welcome everyone my,name is andrew from econ expertise dot,io but you already knew that and we are,reviewing Shopify apps now we do a whole,bunch of sections in this we go from,showing you the back of the app to,showing you how to uninstall the app to,do speed checks basically all of these,things we put timestamps if there is,just a specific element that interests,you so you don't have to listen to all,the rest or check out the timestamp,below we also hold a competition where,we give away 400 or a whole bunch of,free money in dev work so I have a,development business and we give you,half a day of dev work so that we can,optimize your site all of the info for,that is in the end of the video and so,just in case it wasn't me this is last,week's winner all right this week we are,looking at spent Lee this is is an app,that we recommend everyone to have in,their store so enough talking and let's,go to the first section of our video the,app is installed and we are on the,account creation window so the usual,stuff use your name email and password,fill in the details and we are on the,app dashboard here is our trusted,dashboard in case you don't have time to,set up the app by yourself you can,always request the help from the,merchants success and manager ooh sounds,fancy we will try to load it by,ourselves I mean I do own a development,company in Shopify so hopefully I'll get,there it doesn't look that difficult,either so I should be able to manage the,first step let's upload our logo and,here on this window you can change your,brand colors and the app will,automatically detect the colors from,your website but you can always change,it within the Builder the app allows you,to add your social links ten in total,which is a nice touch,I must admit and on the next window the,app will recommend a team for your,emails but,you can also explore other teams if you,prefer so let's see what we can find if,we click on explore others you can,choose between six different teams all,six look actually very good so it's a,tough choice let's go with Portland's,the template builder is split into four,parts on the left you can choose which,email you want to customize we will,start with order confirmation this is,pretty easy to use dry it's a dragon job,builder as you can see and you can,create a real a masterpiece out of your,email templates,voila so many mentions are missing the,opportunity to customize their shop to,find notification emails and those,emails have a great opening rate like,come on who doesn't open their order,confirmation email and spent Lee allows,you to add a navigation or custom links,discounts custom HTML PDF invoices,tracking link and much much more it's,really easy to use editor and you can,turn your store emails into real,marketing opportunities alright back to,the app let's export this template to,shop if I click on this button right,here give a name to your

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Spently: Training & Best Practices Webinar

Spently: Training & Best Practices Webinar

today we're going to be going over um,basic spently training and some best,practices to help you guys drive,that repeat purchases,a little introduct introduction my name,is don i'm um one of the customer,support specialists here um specializing,in the spently app,um and yeah i'll be your host for today,um so before we start i want to give you,a little bit a little bit of info about,spently um,the spently app is a shopify app that,thousands of direct to consumer brands,use to increase their repeat purchase or,repeat customers by optimizing their,valuable emails um these emails are the,shopify email notifications these emails,include order confirmation shipping,confirmation should be delivered,customer welcome invite,so these are the emails that are sent,via shopify to your customers um,whenever a trigger is,triggered,um,just a little bit of information about,the,um,sorry just a little information about,what our spently customers see on,average um on average they see a 14,increase in sales,they also receive a six times return on,their investment and they also,receive about a 11 repeat purchase rate,um and again i'm gonna go be going over,some best practices to help you guys,try to achieve those numbers,so here's a little overview of the,agenda that we'll be going over today,first we'll to give you an overview of,the builder it's bentley app where to,find things,then we'll be going on to the components,then the email set styles,we'll go over some best practices for um,using the app and finally at the end,we'll have time to,answer any questions and,um this is a good time to bring up i,will ask that you hold questions until,the end of the presentation just so we,can keep,keep on time and um at the end i'll be,able to go back in and answer questions,and share my screen accordingly,so also let's go ahead and jump in,so,first,in order to log into the spently app,you'll navigate to your uh the app,section of your,shopify,partners dashboard and then you click,this bentley app,and this should uh log you right in,um,so to start we're going to jump right,over to the notification section uh,which is the basically the meat of the,the app,and this is where you'll create your,spently,email templates now when you click the,plus button and create your first,template you'll be brought on to our,onboarding,little module this is where you kind of,this is where the customization starts,you'll be able to add in a logo change,the background color the header font,color the body font color and the button,color,note that these will reflect on all of,your templates and this is kind of the,start of the email set styles is which,is what we'll talk about more in depth a,little bit later so just to start,go ahead and upload your logo here i'll,be adding our fantastic logo,um here you can change the background,color of your email,i'm going to do a solid white,i can change the header font color here,i'm going to be using,a navy color,keeping with the branding of our,fantastic,stor

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Improving Your Most Opened Emails: Shopify Notification Emails - Roddy Smith, Spently

Improving Your Most Opened Emails: Shopify Notification Emails - Roddy Smith, Spently

and so with the next quick win I have,talked with rowdy a few times and I,cannot believe how simple spent Lee's,tool is and how powerful that changing,your Shopify notification emails can,really be I mean it's a game changer,on you know your repeat purchase rate,your average order value essentially,goes up and and all of the good metrics,and it takes not very much time at all I,will let rowdy explain Shopify,notification emails and the whole thing,everyone give it up for rowdy Smith from,spent Lee thank you,thank you very much Derek it's it's a,pleasure to be on here today I was,curious if you put me up after Ben,because he talks about email marketing,and then you bring me on to talk about,emails so I was wondering if that was a,a purposeful tete-a-tete but not all,emails are created equal,and that's what I'm going to be talking,to you guys again about today so without,further ado let me flick on the screen,share here there we go so we should be,able to see that now so at first again,thank you so much for having me on today,Derek I greatly appreciate it,my name is rowdy Smith I am the senior,growth specialist with spent Lee and,what is spent Lee I hear you asking and,basically spent Lee is an app that works,with Shopify stores to increase customer,lifetime value and maximize customer,engagement through your most opened,emails and these are an often overlooked,or almost hidden sales channel I've been,working in the e-commerce space for the,last four years now and I found that I,really like finding and working with,these hidden sales channels and because,they can end up being some pretty juicy,low-hanging fruit when I first met,Vincent and Nicolas the the founders of,spent Lee at a Shopify conference in San,Francisco they explained what spent Lee,does and I realized that this was 100,percent low-hanging fruit that the vast,majority of merchants it just,weren't picking and at the time they,were sort of really fine-tuning the,development of spent Li and when they,reached out to me a couple years later,to help spent Li grow I jumped at the,opportunity to focus on Shopify the,ecosystem and a product that generally,are genuinely helps merchants so today,I'm gonna cover off two main things your,transactional emails and then on to,after that I'm gonna talk about your,follow-up emails the main thing with,that we want to look at is is how we can,improve engagement through these emails,that you're already sending and you know,your transactional emails store,notifications store emails event based,emails whatever we want to call them,just don't call them newsletters or,email blasts as mentioned before not all,emails are created equal and these,transactional emails are a hundred,percent that case but before I sort of,dive into my the rest of my little spiel,here I want to run like a quick little,rhetorical poll to get you all thinking,about this how many of you have looked,at these transactional emails that,Shopify is currently sending out on your,behalf at thi

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Creating an Intentional Post-Purchase Experience, Adam Gardner, Route | Ecommerce Tech

Creating an Intentional Post-Purchase Experience, Adam Gardner, Route | Ecommerce Tech

yep freakin there we go thanks des,perfect awesome so we're gonna talk,about we're gonna talk about a little,bit about shipping logistics and and and,and post purchase follow-ups from from,customers and problems in that space we,this is something we haven't talked too,much about we did see some of those,notification emails talking about,retention but I think we're gonna have a,really kind of unique take on this and,honestly I think your tool is gonna blow,some some people's minds as well,especially since it's free and just kind,of makes you money,I like tools like that and increases,conversion rate Adam I will let you,explain route and and talk more about,the post purchase experience okay,perfect well I've just turned on my,screen show there is that working for,everybody that's our slide yep okay,perfect what kind of like everybody yeah,I definitely want to just give it a,little bit of context for who we are to,kind of explain why we're talking about,what we're talking about creating an,intentional post-purchase experience,I'll get into greater detail about who,route is here at the end but primarily,know that that route is focused on the,experience from the time that a customer,reaches that that confirmation page and,get establish an email and beautifully,branded like the guys who spent Lee just,talked about all the way until they,actually handled the thing that they,bought that's a stage that you can leave,to chance you could just leave to what,the shipping company does you can do,your best with email engagement during,that time but routes here to say that,there's more that you can do that's in,your control and like Derek into that,it's something that's free to you guys,we've we've developed a really cool,business model that way but what we will,primarily be focusing on today is these,three things is how Amazon has raised,the bar in those those post purchase,experience expectations we'll talk about,the impact of that and why Amazon cares,so much about it and why you should care,about it and then I will share with you,two strategies that you can do before,the end of the day today to make an,impact on your entire post purchase,experience so first off how Amazon has,raised the bar and this can actually go,for a lot of different market forces but,primarily what I'm doing is is,highlighting Amazon is a bit of a,here but you might think of other,marketplaces or other brands that have,been intentional this way so first,things first we can address the fact,that we know that consumers are shopping,on Amazon right we all do it for our,personal shopping but for those of us,that have brands that want to attract,customers to shop on our own sites we,can actually identify what makes Amazon,appealing to customers and then see what,we can do to actually match those,experiences through our direct channels,so in the consumers point of view the,very best customer service experience,that they've had recently really sets,the table stakes for what they expect,from a

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Maximize Customer Engagement Through Improving Your Most Opened Emails - Roddy Smith, Spently

Maximize Customer Engagement Through Improving Your Most Opened Emails - Roddy Smith, Spently

all right rowdy rowdy Smith has been,he's done a few presentations with us on,spent Lee he are you the the head of,growth head of sales I think you got a,promotion last time we chatted,yeah I'm technically the Director of,Sales it's pretty lofty title I don't,know if I've earned it yet but hoping I,can share some of share some of my,knowledge and if we can guys in chat,give rowdy a round of applause he just,got married just got back from his,honeymoon where did you go and how tan,are you now I I just got back from,Jamaica on yesterday morning so right,back into the swing of things today I,have this weird thing on my finger now,that I'm still getting used to so if you,see me fiddling away with my hands it's,it's this weird thing on my on my ring,there or finger there I love it alright,let's let Roddy tell you about your,notification emails which you probably,don't even know about but are about to,become one of the most important tools,that you can use for growth in your,company at basically zero starting cost,perfect thank you so much Derrick and I,thank you to the congratulations,flooding in there I really appreciate it,guys so let me turn on my screen share,and let's just dive into this so,hopefully everyone can see my screen yes,looks good okay cool so as you know by,now,my name is Roddy Smith I'm the director,of sales here with spent Lee and what is,spent Lee I I hear you asking away over,there basically spent Lee is an app that,works with your store notifications to,increase customer lifetime value and,maximize customer engagement through,your most opened emails and these are,kind of often overlooked or sort of,hidden sales channel so I've been,working in e-commerce for the last four,plus years now and I found that I really,like finding and working with hidden,sales channels and these can end up,being some pretty juicy low-hanging,fruit so I first met Vincent and Nicolas,who are the founders of smell,Shopify conference in San Francisco they,explained to me what spent Lee does and,I realized that this was 100 percent,low-hanging fruit and the vast majority,of merchants really weren't taking,advantage of this and so at the time,they're kind of fine-tuning their,development of spent Lee and when they,reached out to me a couple of years ago,to help spent Lee grow I jumped at the,opportunity to one focus on Shopify,because it's obviously the best platform,to their ecosystem because there's just,a whole slew of apps and partners out,there who just want to help you and,three a product that will genuinely help,you the merchants so I know today's talk,is all about getting those first hundred,customers and I think spent Lee can,really really help with this so I'm,gonna be chatting oh I'm on the wrong,screen there let's go over here I'm,gonna be chatting to you about the two,parts of spent Lee one your,transactional emails and then secondly,your follow-ups so I'm gonna run through,your transactional emails or store,notifications or store emails or event

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How to send Transactional Emails Right | E-Commerce DayⓇ Workshop | ECOMMevents

How to send Transactional Emails Right | E-Commerce DayⓇ Workshop | ECOMMevents

uh my name is nick,i am the co-founder and ceo,of spently and i'm speaking to you today,from,toronto canada that's where,our head office is as well where are,some of you from,there we go toronto nice thanks curtis,christina l.a charlotte well we help,merchants all over the world,at spently turn their transactional,emails,into in a discovered sales channel,so when i tell people about spently and,what we do,i often hear from from people that you,know they do email marketing,they send out email blasts every couple,days,they have an email capture on their site,they have great drip,campaigns and automation set up and so,they say they're good we don't,need to worry about transactional email,marketing but the truth is they don't,really know what it is,um and when i bring it up often they,have a bit of a puzzled look,so what i want to do today is i want to,uncover what it is how you can leverage,uh we're gonna show some shopify stores,and,the tremendous amount of revenue that,they're driving from these emails,and then we're gonna jump into some,tactics on how you can leverage,these emails uh to do the same so,first and foremost what are,transactional emails,well by definition transactional emails,are messages that businesses need to,send,in order to facilitate a transaction or,provide a product,or service or information as requested,by the customer,so for this reason companies don't need,to obtain consent,from the customer to send their,transactional emails so essentially,emails that your business is already,sending,the customer wants and you don't need,permission to send them,so this really makes these these emails,incredibly valuable when you think about,it,so here's an example if you're on,shopify,there's 27 transactional emails that,your store,is currently sending um these are your,order emails your shipping emails,your local delivery emails and your,custom,emails so local delivery emails are,rather new this happens during coven so,they're very timely they're becoming,more popular,and the customer emails these are things,like i can't welcome emails password,emails,um even email marketing confirmation,emails fit into this category,so why should you care about these 27,emails,well when the last time you shopped,online,you got an order confirmation did you,look,at that order confirmation did you save,it,uh what about your shipping confirmation,did you open it on your mobile device,on your computer did you open it,multiple times to look for,a tracking link chances are that's,probably what you did and you often,save these emails as well you don't,delete them,bulk email maybe you're going to open it,chances are once you do you'll probably,get rid of it with transactional emails,people don't seem to do that,so these are emails that,you should really be thinking about,how do i bring them on brand what what,are your transactional emails look like,um are you using the shops by default,email have you changed,the tone of voice you're using that,email to match yo

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Maximize Customer Lifetime Value Using Email Marketing on Shopify

Maximize Customer Lifetime Value Using Email Marketing on Shopify

all right everyone ladies and gentlemen,welcome thank you so much for taking,time out of your day to join me for this,webinar my name is Armand Verma I'm one,of the growth specialists here at spent,Lee and my job is to ensure that our,merchants are seeing success with our,app not only in terms of the app,specifically but ensuring that you know,they're they have a great marketing,strategy moving forward and how to,essentially maximize their customer,lifetime value which is gonna be the,main topic that we're gonna be,discussing today now thinking about,maximizing customer lifetime value the,concept that kind of comes to my head,when I like to think about it is,relationships whether that be a,relationship with a significant other a,friend your best friend your parents,whomever it may be,relationships take work they're not just,a one kind of touch point hey how's it,going and then not talk to the person,again for an entire kind of year that's,not how you build a relationship and in,order for you to build relationships,with with your customers in order to,maximize that customer lifetime value,you will need to ensure that you're,engaging them on on multiple levels not,only just as social media or through,email for example but in a variety of,different ways and we're gonna be,talking about two powerful ways to to,leverage to leverage email marking and,specific to do that,so with that being said we're gonna move,on to the agenda for today note that,throughout the presentation if you have,any questions please just note them down,at the end of the session we are gonna,be doing a QA so feel free to write any,questions you may have down and we'll,hopefully get a chance to address them,at the end,so moving on to the agenda today we're,gonna be chatting about two main ways to,maximize customer lifetime value and the,first one is leveraging your,transactional emails or your store,emails as they are more commonly called,these are the 15 emails that shopify,sends automatically from your store to,your customers and then we'll also be,chatting about follow-up emails and the,reason we're chatting about these two,emails and specific is just because they,occur on the post purchase side of the,of the customer experience so what does,that kind of mean you have all of your,marketing activities that funnel a,customer down to your website which then,hopefully they make a purchase but what,a lot of merchants do is that they're,not kind of nurturing that customer,after they've made that purchase what,happens is that they're their store kind,of becomes a one-stop shop where a,customer comes in you know you have your,Facebook Ads Google Ads your SEO or,whatever tools you may be using they,finally make a purchase on your website,and then are forgotten about you want to,be sure that you're leveraging those,customers and bringing them back to your,store again these are two great ways to,do that and we'll talk about this,concept more in depth as we go up,through the presentation s

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Optimizing Your Store's Transactional Emails to Drive Repeat Sales

Optimizing Your Store's Transactional Emails to Drive Repeat Sales

hey e-commerce marketing podcast,listener I wanted to let you know that,we have created a six-month guide to,marketing your ecommerce store you can,download this guide by visiting get OS,Icom forward slash guide or by texting,ghetto aside to three three four four,four this guide will show you how to get,more traffic sales and conversions for,your online store get the guide right,now by visiting get OS Icom forward,slash guide or by texting get OSI two,three three four four four welcome back,everyone to the e-commerce marketing,podcast I am your host Arlen Robinson,and I have a very special guest today,his name is Vincent Panepinto and he is,an entrepreneur and email marketing,expert he is the co-founder of spent Lee,spent Lee's Shopify app helps merchants,turn transactional emails into marketing,opportunities with upsells discounts and,follow-up emails after every purchase,welcome to the podcast Vincent hey,thanks for having me Arlen yeah not a,problem,great having you here we always get a,diverse group of guests and before we,kind of get into the marketing strategy,that you're gonna tell us about why,don't you give me a little bit of,background in our audience a little bit,of background on how you got started I,know you're the co-founder there it's,Bentley listen a little bit about your,company and what you did before sure,yeah it's quite a long story I mean I've,always kind of considered myself to be,an entrepreneur after doing my,bachelor's degree my co-founder and I,decided to pursue some some more,business education so we did a post-grad,in global business management and while,we were doing our post-grad we were sort,of formulating a business plan and we've,actually pivoted quite a bit since the,initial business plan but it led us down,the path to what's family is today and,actually initially believe it or not we,wanted to eliminate the paper receipt,for brick-and-mortar retailers for one,you know we saw that thermal thermal,paper that receipts are printed on it,was non recyclable right and,brick-and-mortar retailers were spending,a lot of money on these thermal thermal,paper rolls and the next thing was we,said hey this is you know sort of a,great opportunity for customer,engagement and a great opportunity to,capture email addresses by sending a,digital receipt instead of a paper,receipt you know at the time this was,probably six or seven years ago it was,probably early for the market and we had,a friend on Shopify who had a Shopify,store and he said to us you know your,idea is great you know we were trying to,pursue sort of tier one and enterprise,retailers with the solution and POS,companies all over the world but we had,this friend on Shopify and he said you,know there's nothing like this on,Shopify we send email receipts every day,we don't have to print them where where,ecommerce not not brick-and-mortar but,there's no way for us to use this email,receipt as a way to upsell customers and,we'd love to see this type of solution,on Shopify

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Maximize Customer Engagement Through Improving Your Most Opened Emails - Roddy Smith - Spently

Maximize Customer Engagement Through Improving Your Most Opened Emails - Roddy Smith - Spently

and rowdy I am here we are live nice,what what's in the background what is,that whatever I I mixed it mixed it up,so yeah it says whatever it takes that's,a local graffiti artist put that up,there for us and initially I I wasn't a,huge fan of it because it was the slogan,for the Cleveland Cavaliers when they,knocked the Toronto Raptors out of the,Eastern Conference Finals,however as Toronto won the finals this,year I've buried that hatchet and I,think it looks awesome hilarious it,looks it looks great I reminds me of,like a we work off this because I've,seen like so many different like cursive,phrases I don't know how to describe it,in the Weaver consciousness totally yes,it kind of does yes I would agree,awesome everybody this is rowdy Smith,from spent Lee he is going to tell us on,the personalization note and I think,this is going to be really key and,probably the thing to the entire event,really at this point he's gonna tell us,how to make more money from our,notification emails this is oh so,overlooked and I'm really looking,forward to talking about personalized,coupons and personalized product,recommendations in these things I think,those are where the money is made but of,course I'll let you get into it and and,show us what we're doing wrong and how,to do it right Thank You Derrick greatly,appreciate it thank you for having me on,again how glad to be here let me share,my screen here and let's dive into this,bear with me okay hopefully everybody,can see my presentation so as you know,by now my name is Ronnie Smith I am with,spent Lee and basically spent Lee is an,app that works with your Shopify store,notifications or transactional emails,whatever we want to call them to,increase lifetime value of your,customers personalize them to make them,match your brand and web,site and ultimately drive revenue,through them bit of background I've been,working the e-commerce for a little,while now and I really like finding the,sort of hidden sales channels that a lot,of people aren't really taking advantage,of I first met Vincent and Nicolas who,are the founders of spent Li at a,Shopify conference in San Francisco,three four years ago,and at the time they were just sort of,really building spent Li and and,fine-tuning the development and when,they reached out to me to to help grow,spent Li and and help the Shopify,ecosystem and focus on Shopify,exclusively I jumped at the opportunity,because it's a product that genuinely,helps merchants so today's topic is,obviously o let's try this hang on,today's topic you know what's on the,rise and what's happening what's the,future of e-commerce marketing so we've,seen a lot of changes in the last little,while you know the rise of,personalization which I'll touch on in,terms of some of our marketing,components and you know gone are the,days of sort of having a huge massive,email list and blasting out your monthly,newsletter or promotional emails to,everybody you know gdpr and can spam and,Castle have been striking fe

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