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Rise of social commerce in 2021 | ShippingChimp

hey folks welcome to ecommerce 360.,today we have francisca sarako who is a,social media strategist and uh was the,content producer at shopify she has,worked with an endless list of brands,i'm gonna try and uh you know list some,of them here in shopify freedom mobile,shop on the list great nut serial volvo,cars of canada rbc royal bank and the,list goes on thank you so much france,has got to come on our show and uh,helping our listeners understand the,importance of social commerce so today's,topic is going to be rise of social,commerce uh but before we jump in um can,you tell us a bit about yourself,sir yeah uh thanks for having me so i'm,francesca but my friends call me fran um,i worked in social for about almost,eight years now which may seem like a,little bit but a lot has changed in the,field since i started um i always like,to contextualize that i started on,social when you used to have to build a,facebook,contest in a separate tab and had to,phone a developer like that is,you know how much the platforms have,changed and really grown over the ten,year of my time in the industry,um outside of work i'm really focused on,giving back to my community through a,few initiatives that are very close to,my heart um i love working out i'm a,proud peloton user which i know is not a,personality trait but i i do love it,very much it's fun,it is it's super fun i love like vintage,hunting supporting local businesses but,it's something that shocked by instilled,in me that i will definitely carry with,me into my next uh adventure um and,cooking and eating and traveling and all,those great things so yeah just love,being a well-rounded human outside of,work,ah that's amazing so uh let's jump right,into the topic uh for today's podcast,which is the rise of social commerce uh,so with the recent shopify integration,with tick tock uh there has been an,uptick in the number of uh brands that,are selling socially even before this,tick tock that was like instagram uh,shop and facebook shop so there have,been a lot of brands which have been,adding the shop button on their uh you,know social media channels so uh let's,let's take a step back and talk about,when did it all start and what it is,today,yeah i think in general like people have,often gone to social to learn about,products whether they think about it or,not whether it's directly from a brand,or through a creator influencer that,they admire,um i think there's you know obviously a,way to do it where it's not always such,a hard,sell but i think product integration has,always just been part of these platforms,what i find interesting and very much a,trend that we're looking at going into,2022 is that now many of these platforms,have noticed that trend notice that the,consumer behavior um has led to that i,think they're seeing um the high levels,of conversions in transactions through,very like direct response campaigns and,results uh you know to selling on social,that they actually have decided to,organically integrat

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How to make the best of BFCM 2021| ShippingChimp

hey commerce 360. today we have rob uh,founder and ceo of florida brand fluid,brand is an ecommerce agency with a,dedicated team devoted to every square,inch of e-commerce landscape so hey rob,thanks for coming on e-commerce 360.,hey rev thanks for having us we're,excited to be here and uh have a good,that's conversation so rob before we,jump into the topic of the day which is,bfcm sales let's talk a bit about,yourself and your,fluid rank how did you conceive the idea,yeah so you know prior to starting fluid,rank i was uh actually a uh selling,software as a service to digital,marketing agencies,and um,you know that,that software never really took off like,we thought it would and so,obviously,you know i needed to look for something,else to do,and one of the things that i learned,about um,you know the agency environment when i,was selling software was a huge,disconnect between,agency clients and the agency themselves,and so,um,you know i've always been a very like um,people person i have a genuine heart to,want to care for businesses and and,everybody that i associate with so you,know when i started fluid rank it was,really that problem that we were trying,to solve right we were trying to bridge,the gap between how,the agency and,agency client relationship is formed not,you know to this day i think we've done,a pretty good job our retention rate's,over 90,and so um you know i think uh we really,focus on,those metrics,and that's really what led us me to,start the business you know we're going,on our fourth year now and um,i'm extremely grateful for where we are,that's amazing start so uh usually,agencies,what we have known is you know charging,by the r that is their metric are we,charging them by r charging day by,minute and it's great that uh when you,say that you're going to be focusing on,the long-term relationship that you have,with your customers so that's amazing uh,let's let's jump right into the topic,let's talk about bfcm 2021.,how important you think it's for brands,you know,as an ecommerce marketing agency right,we spend a vast majority of the year,on really two things right one is um,acquisition and so you really focus all,year on trying to,grow your list grow your customers,acquiring those new customers and then,the retention side right so continuing,to nurture those and so,um,when when brands look at their marketing,budgets um,there can be some challenges um for a,period of six to seven months,of,you know return on investments and,things of that nature and so you know,the black friday cyber monday gear up is,all about um,you know working to,uh increase profitability on maybe some,things that weren't so profitable early,on in the year,um you know customer acquisition uh,costs are continuing to rise,obviously there's been changes with ios,just how facebook is is doing things and,and and so when you look at,you know historically,50 to 60 percent of our customers,budgets are directed just towards,facebook and google alone,um and so when yo

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Why Is Customer Engagement So Important? | eCommerce360 by ShippingChimp

hey guys,we have today with us uh corey schneider,vp of,channel sales at marrow post my repost,is the cloud-based marketing automation,platform that helps b2c companies,acquire engage and convert prospects,across,multiple channels hey query welcome to,e-commerce 360.,thanks for having me uh so,uh corey let's begin by telling us a bit,about yourself,yeah uh happy too so spent the last 13,14 years,in martech sas most specifically with,smb,from infusionsoft now known as keep to,activecampaign,uh working in mostly partnerships,um at meripost i now own all revenue,channels so that's,from the e-commerce side of the house,that we have now as we made that,acquisition launch uh,last week uh announcement and then uh,from the marketing automation piece of,the pi the omni channel,marketing uh merit post marketing,product um so,those are the kind of the little bit of,background with uh with what i've been,doing for the last 14 years,mostly again in partnerships and,building partner programs and,connecting the dots for our partners,from building their tech stacks,from leveraging marketing to e-commerce,to services,and so on and so forth so you're a bit,of a sas veteran,going through your profile we just,realized that so,uh let's start talking about marrow pose,right so,um what is the one factor that,differentiates my,reports so from salesforce to active,campaign everybody is supposed to be,doing marketing automation,so how is how is mario post different,yeah good question i would say the,biggest thing well first and foremost,active campaign in salesforce are,massively different so that's quite,pretty,wide range but from an active campaign,standpoint activecampaign has built,their product specifically for,smb customers i mean if if anything's,different there then that would be the,difference is,we are not for smb we were from,mid-market to lower enterprise customers,um so as far as that's the difference,there's that um,from a and where where does that,differentiate that's mostly from the,sends,most of the active campaign customers,are not sending millions of emails a,month,our customers are sending millions of,emails a month we have one that's,sending over a billion emails a month,um so we we have a lot of emails that,are going out and we're built for,that purpose we are built for getting,inbox placement,we are built for marketing automation a,lot of our customers are in the,e-commerce space as well as travel and,tourism and publishing like new york,post,in new york times as a couple examples,but that's going to be your biggest,difference between even a salesforce,salesforce is a crm and they've done a,great job at really,owning that market from i would let's,say marketing automation standpoint and,mo,from the crm piece of the pie excuse me,we're not a crm,we do integrate with uh salesforce,because we have customers that are on,the larger scale that work between the,two platforms,but there's your biggest difference is,with salesforce we're not a crm with,active

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The secret behind Kuru Footwear's massive growth story | ShippingChimp

hey folks welcome to ecommerce 350 we have been devi today ,director of customer and employee experience at kuru footwear have prepared as a ddc shoe company ,on a mission to eliminate footprint hey ben how are you doing welcome to e-commerce 360. ,yeah thanks thanks for having me hey ben so uh can you take us back to the time when ,it all started and how did you embark on this journey with uh kuru football,yeah yeah um and uh this is my personal journey or the company it's like meshed together like how ,did you start your personal journey and then how did you end up at guru football and what are your ,goals okay all right 10-4 guys um yeah so uh for me uh you know ever since i was 16 um i've had ,call center jobs um you know in general in salt lake city there's just a lot of call centers so ,um you know and i i moved around and then i got promoted up through um leadership positions at ,other companies and um one of my colleagues when i was at directv we were sales managers at different ,uh sites here in utah she had actually applied and accepted the position for kuru footwear ,and then had a death in the family so she had to withdraw um the ceo at the time brett asked ,her who who else she knew and the space that would be a good fit and she referred to me ,um so i was i actually got a call from brett our ceo um one late friday night um talking to ,me about the opportunity and you know i've never heard about career footwear before um ,you know so i checked them out and came in and i thought it would just uh be a really cool ,experience when i first started um i mean we were small enough that like our ceo brett was still ,um had a line where if our customer service calls overflowed he was still taking phone calls ,and we had people in the warehouse taking customer service calls i mean it was ,it was really small when i first started and so um and that was one of the cool opportunities ,for me was coming in and being able to help them build um the customer experience from scratch and ,um brett our ceo um you know he shared his vision with me and um he gave me a lot of autonomy on in ,reference of like okay here's my vision can you for our customer experience we got on the same ,page and then like hey can you go and execute that and um and five years later i'm still loving it ,that's great that's wonderful so uh you know five years back and uh you know fast forward five years ,now do you see that you know your uh goals have changed your metrics have changed what sort of ,metrics uh do you think uh basically e-commerce businesses must go after as far as customer ,experience is concerned what is the one metric that you consider as a knock-start metric at uh,yeah well i mean i i would talk about a couple i mean um you know like csat is still one of ,the best metrics for understanding at least how your customer support team is performing once ,people get to you but um you know one of our key s

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All things eCommerce | ShippingChimp

hey,comments 360 folks welcome today we have,jason greenwood founder of greenwood,consulting,greenwood consulting is an independent,e-commerce and digital retail,consultancy,that is paving the way for a new retail,future,welcome dave's and welcome to e-commerce,360.,thank you very nice to be here and uh,yeah i really appreciate you guys,hosting me,great uh do you want to kick off this,podcast by talking a bit about yourself,sure no problem at all uh look i i guess,i've been in e-commerce and,affiliated with e-commerce and involved,in e-commerce for,over 20 years now i've owned my own,e-commerce pureplay,i've worked in e-commerce for some of,the largest brands in the anz,australia new zealand region and i've,also worked,agency side for some of the the the,biggest uh most successful e-commerce,agencies,in the anz region as well so i guess,i've got a pretty broad,gamut of experience when it comes to the,e-commerce space and now i've got,not not only do i work as a director of,solutions for an e-commerce agency but i,also,i have my own independent consultancy as,well so i work across the full gamut of,e-commerce,but i do have a specialization on the,more technical side of e-commerce and,helping businesses scale,helping businesses to architect uh their,full uh stack commerce solution so it's,not just the e-commerce website but it's,you know it's the order management the,warehouse management system the pause,the marketing automation the,crm the cdp the pim basically any,anything,that sits within the commerce stack,including erp,uh that's the area that i consult with,so basically they all help,businesses go from where they are today,and road map them out,into a future that allows them to sort,of scale,almost limitlessly uh and especially,with the advent of covet i think that's,that's what a lot of businesses are,struggling with now is is how do we,scale,our e-commerce operations both from a,people a process and,technology perspective how do we scale,that,uh you know when many businesses now,have gone from maybe,10 to 20 of their revenue coming from,e-commerce,in some cases it's been flipped on its,head to where 80,90 or 100 percent of econ you know if,their total revenue comes from,e-commerce,uh if they're an omni channel business,and obviously if they're pure play,then they've had to scale their business,over the last 12 months in ways that,they've never had to scale before so,that's really where my area,specialization lives,uh that's that's quite a wide range,of the minds that you have covered even,within e-commerce,uh what i found the most interesting in,uh your opinion or,in your work is scaling limitlessly,right,how do e-commerce go about scaling,limitlessly that's,if that left to their imagination of how,many channels they are going to,uh you know unpack or explore,or is it got something to do with uh the,retention,aspects as well i think it's it's got a,lot to do with both,so really when when back in the early,days of e-commerce,there wasn't a lo

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How to Scale Your eCommerce Business & Your Brand | eCommerce360 by ShippingChimp

hey folks,welcome to ecommerce 360. today we have,on our show brian cortra,he is the head of emerging channels and,u.s country manager at nedo,nero is an e-commerce and business,management software,hey brand welcome to the show,hey how's it going it's going great how,are you doing thank you thanks for,having,wonderful it's me let's kick off this,thought by getting to know you first,tell us a bit about yourself your,journey what uh you know what brought,you to nato,tell us a bit about yourself,yeah so i haven't been with neato too,long,um just since august um,i've been working in the e-commerce,space though for almost 15 years,so 12 of those years i was at,ebay so working there as,a business account manager then up,through,as a partner manager i spent three of,those years,in sydney australia which was great and,uh had a great experience there and,that's where i came across nito,in the partner program at ebay and this,was a new and emerging company that had,great integrations and,really really brought a lot to the table,at that time,so yeah and then we crossed paths again,uh just,last year where nedo was looking to,expand into the united states and,i came back on to lead that initiative,and have been there been there since,then so i also run a,online business on the side just because,i'm familiar with it,uh predominantly on on ebay but i really,enjoy it i've,stayed in the space and um yeah that's,that's kind of my journey to where i am,now,that's very interesting so uh so we,have had shopify magento woocommerce,there are like a billion e-commerce,storefronts out there,how does nido differentiate itself from,the crowd especially for the australian,market and given that you have some sort,of,e-commerce background you have your own,store,what do you see in nero that you don't,see in,other e-commerce storefronts so neato,first of all is a very well organized,integrated end-to-end business software,solution,so as we differentiate ourselves from,some of those other competitors that you,mentioned the core differences,are in the integrations,that run the business so,where we differentiate ourselves so the,core parts of running an e-commerce,business in a business in general,these features are baked into the base,of our,of our software and so,while we do have a very robust partner,and app environment and ecosystem to,help drive,new things to the business the core,functions that you need that are,critical for,a company to grow and to get started and,throughout the whole life cycle with,e-commerce,we manage those we integrate those we,we own those integrations and they're,part of that core side so,and and it's a less distributed model,compared to other competitors but it's,as ecommerce technology has,matured those are the the core things,that are the basis of,what every company needs and um,the other really i think strong,differentiator is,is that we will um,a lot of our features are are going to,help companies as they grow and mature,so a company that comes

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Killer ECommerce Copywriting Strategies | ShippingChimp

hey folks at e-commerce 360. today we,have erin bidani the queen,of copywriting helping startups and,e-commerce businesses grow their revenue,with the power,of persuasive coffee hey and welcome to,the show,hi everybody thank you for having me,it's nice to be here,it's wonderful to have you here so eden,walk us through your,journey how did you fall in love with,copywriting,how did you land at e-commerce,just let us a bit into your story,yeah absolutely so i was copywriting it,was more something that i,i fell into um it was a happy accident i,guess you could say i started out i,found the furthest thing removed from,marketing and advertising which was,anthropology so that's about studying,you know,groups of people who are different or,very different or very similar to you,and just trying to learn as much about,them to actually grasp,their world view and see how um things,like their,their family structure economics you,know the language they,speak their culture all these things,impact on how they interpret the world,around them,and then using that to reflect back on,on yourself and how we perceive the,world and see where there are ways that,we can bridge,those gaps in communication which is,funny enough which is a lot like,marketing but it's completely removed,from marketing,so um so after,during while i was studying at,university i took on a sales job one,summer to help,to help pay the bills and actually fell,in love with it so,we were doing sales writing writing,sales pitches,pitching doing product demonstrations,all these kinds of things,and it was just something that i really,fell in love with and i found,uh you know you get to start a lot of,interesting conversations,with people in sales and you get to,create a lot of genuine relationships as,well,when you do it when you do sales well,you create the good really you know,create lots of great relationships along,the way,so um and so when we actually when um,my husband and i moved overseas we were,looking for you know i was looking for a,similar job and then i real,you know um with a with a young growing,family it wasn't possible to go back to,sales standing,10 to 12 hours a day on my feet selling,so i,realized that i was i've been writing,copy actually all this time i was,writing,the product uh product information i was,writing you know brochures and,information and i was writing as well,our sales pitches and using them,actually to train other,um other sellers as well so,it was really easy to transition from uh,from selling you know selling face to,face to actually selling online just,through the power of words instead of,those face-to-face interactions that's a,brilliant story,so uh let's talk about e-commerce,website,in particular right because most of our,audience is from,e-commerce uh what do you think,are e-commerce copywriters getting wrong,and where do you think they are going,terribly,you know wrong when it comes to writing,their website copy which is just,driving their buyers away you kno

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Secret to staying one step ahead of competition | ShippingChimp

hey folks at ecommerce 360. today we,have mark rosenstock head of marketing,fk grants fk brands is a world leader,and personal wellness products some of,the products or brands you might have,heard are house of malay salt republic,hmdx and home medics hey mark welcome to,the show,thank you it's great to be here,so mark uh let us start by talking a bit,about,fk brands and your association with the,brand,sure i started as head of marketing and,e-commerce with fka,almost two and a half years ago,and the company is really an amazing,company a very entrepreneurially driven,company family owned for over 30 years,producing amazing products and,innovation and health and wellness and,as you mentioned also in what we,internally call consumer electronics but,a lot of audio,uh like the house of marley so,republican jam,and so it's been an amazing journey for,the company,and i was excited to join the,organization because i think there's a,huge opportunity for us to impact,people's lives every single day and help,them live a little healthier a little,happier,and for me that journey is incredible,both from a personal perspective but,also from a professional perspective,that's great so let's start uh you know,let's dive in and talk about your,customer acquisition strategy uh so with,the latest updates right with the ios,and fb uh denying or moving third party,data,how has it impacted your acquisition,strategy has it changed it at all uh,have you guys undergone a major change,or has it been only a slight tweak,no i think that the,privacy regulations and how people are,thinking about data in general has been,a trend that's been going on for longer,than the latest updates and,google's policies and facebook's,policies and amazon's policies and,everybody else that's following,alongside,the way i think about this,is more about the consumer value,equation and how we should be building,relationships with consumers,we need to be,uh not just trying to sniff people's,digital exhaust and trying to,personalize experiences based on that,but actually have a a value mindset,where we're being transparent with,consumers,we're,asking them whether digitally or,literally,what ails them what needs do they have,what are they looking for and then be,responsive to that in terms of how we,create personalized experiences so we,are already going down that path and how,we talk to consumers and how we create,experiences for them,think about a lot in terms of what's,often referred to as zero party data,instead of first or third party data,and so we're creating engaging,experiences like our pain-free quiz that,we have on our website today,that engages consumers asks us a series,of questions then we use that to,personalize recommendations and content,back to our consumers,and then,when you're in a,real relationship with consumers that,way,then,you know the cookie regulations and all,those sorts of things,have less of a long-term impact,certainly there's a short-term impact in,terms of your abili

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Hard Truths of starting an eCommerce business | ShippingChimp

hey ecommerce 360 vlogs today we have,carrie jamison founder of caricat,limited which is a gorgeous practical,multifunctional leather handbags and,accessories store hey carrie welcome to,our show,thank you so much for having me i'm very,excited to be here,we are excited to have you here so,carrie before we talk about the growth,story let's let's uh you know let us a,bit into your backstory how did you,conceive this idea and,what was that eureka moment uh that you,thought that okay i'm going to get this,uh pen done so what is the backstory,so kerry kit is now six years old i,can't believe we've made it to six years,i'm very proud of myself that we've got,this far um and as with most brands i,think um,they tend to come out of frustration or,something that we see that is missing in,the community or in the in the world and,for me i was pregnant with my first,child i had always been in buying and,fashion and liked nice things um and i,went into a well-known retailer to look,for a bag that i could use once i had a,baby and i was just really disappointed,because the bags were really ugly,overpriced and terrible leather not,thought through obviously not designed,by a fellow mom to be or somebody that,understood fashion and handbags and,i was just yeah i was really,disappointed and so i walked out with a,disgusting,rip stock gray messenger bag just,functional there was nothing sexy about,it at all and i was just really deflated,as a woman i just thought is this the,best that we can do like i'm having a,baby i'm not changing my entire identity,here this is this is difficult enough,having a baby and leaving behind behind,my career and things like that and,there's all these things going on your,head and on top of that i can't even,carry a nice handbag come on now um so i,walked out and just bought this horrible,bag and and then i got pregnant with,twins and i lit back into the same store,and thought right things must have,changed it's 20 months later,and just stood there against this wall,thinking,gosh this is so depressing like i cannot,believe this is all you're giving me as,choice and i think as you said that was,my eureka moment i was like hang on a,second,i have been a buyer of accessories for,seven years at tk maxx i have designed,accessories and handbags for 20 years,for most of the high street that you see,today and have seen in the past and for,europe and for china and for america,maybe just maybe i was put on this,planet,to bring women like me beautiful bags,that are not just a changing bag we are,a kit bag and they are beautiful,products that you can use for all of,motherhood motherhood isn't just those,first 12 months you know where they're,pushing around you're a mom forever and,i just,feel empowered and sexy when you go out,in the morning with something that you,know is going to help save you time and,keep you organized and that was why,kerry kitt was born,that's a brilliantly fascinating story,uh so,you know from your story there's one,more th

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Handling the hassles of online selling process | ShippingChimp

hey,folks welcome to e-commerce 360. today,we have someone special,people like to call him the e-commerce,doctor for he has the power to diagnose,the exact,problem that your e-commerce is aiming,from and more importantly,give you the exact antidote so welcome,janadan ivanko co-founder of,form toro hey john welcome to the show,thanks for having me rev that's great so,let's,get started like from the beginning,what's your story tell us a bit about,yourself,five second version as i i,have been fascinated by ecommerce for,pretty much my entire,adult life um went to law school came,out worked for a bunch of startups,and got my first taste of how businesses,and technology were changing the way,that uh,normal businesses were working and after,a stint at a company called lifx,running their marketing and customer,experience i realized firsthand over a,couple of years what it was like to take,a young e-commerce brand from,kickstarter all the way to acquisition,and,kind of all the daily that goes in,behind that um,so did a lot of consulting after that,and during that and,work primarily with e-commerce companies,in order to figure out,the best way to market maintain,profitability,and and grow using data so my latest,venture is formtoro which is about,helping e-commerce companies,use data more effectively in order to,stop,guessing and start getting results,that's a great story,so uh when we are talking about mapping,a customer's journey right from the,moment,a customer lands on your website till,checkout how do you go about refining,every interaction that your brand has,with a customer,from any comments perspective i think,the first thing that i always look for,is the difference between a company,journey versus a customer journey,and what we see more often than not,today,is all a company journey if you land on,a website for the first time,you're hearing about what the company,does or why the company's the best it's,not about,it's not about the people that the,company represents the,all the wording and all the copy is,related to,what the company wants you to do which,is,to do with where you're at in a buying,cycle you could be there for the first,time because you saw something that's,interesting but,if the content doesn't relate to why you,got there,you're going to hit like a wall really,quickly um,great example of this in myspace,is pop-ups when you hit that first,pop-up when you get to a website,it's always save x percent on your first,purchase,and it doesn't make sense that you would,save on your first purchase because,that tells me that you only want me to,purchase once,so that's the company's goal is to get,you to purchase not the,not the customer's goal of like trying,to,test out your product and purchase,multiple times or anything like that,so there's a lot of things that we put,artificial stops on,we bury return policies in the footer,we don't make things very clear as to,how things work we make people navigate,off-site to,learn something and sometimes

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