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Image Optimization With Alt Tags: How to Do Image SEO for More Traffic (Fast)

So, today we're going to talk about image alt text optimization.,Or image alt tag optimization.,So, the process of optimizing all your images so that search engines understand them, and,for accessibility issues.,There's a bunch of reasons why you would want to do this.,So stay for the whole video, because we're going to talk through the exact, step-by-step,process that you need to optimize all of your images in an SEO-friendly way that's also,helpful for users.,I'm Tommy Griffith with ClickMinded.com.,Let's get going.,Okay, so image alt text optimization for search engines.,Optimizing your images in a way that's good for search engines and good for users as well.,So let's dive into this in a little bit, but before we do that, I just want to do kind,of a quick reminder here.,So we can zoom out a little bit and really get the context of what we're talking about.,We're talking about an SEO component, right?,An SEO is only one piece of digital marketing.,This is very specifically a search engine optimization tactic.,But there's a lot of other things that you can be doing in order to drive traffic and,customers to your website.,So do keep that in mind.,And within SEO, image alt text optimization is only one piece of the entire SEO puzzle.,So just getting this right, or just getting this wrong, is not going to make or break,you either way.,Do keep that in mind, this is only one component.,Image alt text and file names.,Let's talk a little bit this.,So, first of all, state the obvious.,Search engines are not humans, right?,They do not view or see images the way that we do.,So we as SEOs or we as digital marketers have to do some things to help search engines along,a little bit.,To kind of give them some hints on what that image is about.,So we help search engines see images by naming them correctly.,This is also used for accessibility.,So visually impaired or blind users, they use these special browsers that read images,to them.,And our image alt text and our file names can be helpful for that.,Helpful for users that are using special browsers like this, so it's an accessibility issue,as well.,So do keep that in mind.,When you're writing your alt text, in general there's 125 character maximum.,So you can populate that as much as you'd like, as long as it's reasonable.,Don't forget the file name.,This happens a lot.,A lot of people are uploading a file, it's called home-page-graphic-6.jpeg, right, that's,not good.,You can be much more descriptive than that.,So please do it if you can.,And finally, this tactic is very prone to over optimization.,I know this because I used to do it.,I used to over optimize this.,It's not good at all.,When people first getting into search engine optimization, they get really excited about,this.,They go through the entire checklist and they say, okay, here's all the things I need to,do to rank higher in Google.,I'm really excited about this.,And then they get to image optimization, and they look at their images, and they jus

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Image SEO Optimization (Including Alt Text)

in this video you'll learn everything,there is to know about image,optimization for seo,images bring an article to life and also,contribute to your website's seo,over the years several studies have,shown that web pages with at least,one image tend to rank higher than pages,with no images,let's look at the most important seo,benefits from using images in your,content,first and foremost they make your,content more interesting,and this means visitors are likely to,actually read your article,it is not a surprise that content with,relevant images get 94 percent more,views than content without,your readers are more likely to share a,page with images in social media,and the shared post has more chances of,getting more attention than plain text,posts,it's another easy way to make your seo,stronger by giving search engines the,right signals on what your content,is about through image alt text your,images can rank higher on google image,search,and get more traffic to your website,now let's see how to best optimize your,images for search engines,the name of the image is the first thing,to optimize,even before uploading the image to your,website,image file names should be informative,and accurately describe the image,when you purchase an image or take a,photo using your phone,they usually have names that do not make,any sense,instead you should rename your image to,a more meaningful name that is,representative of the image,the next thing to look at is the image,file size,as a general rule of thumb the smaller,the image file is,the better large images take longer to,load,and this can negatively impact the user,experience,especially for mobile users a good,practice,is to use image compression tools like,image optim,which can reduce the size of an image,without losing quality,for example look at these two images,they look identical to the eye but the,image on the right,is 42 percent smaller than the other,image,next you should pay special attention to,the image alt text,alt text also known as alternative text,or alt attribute,is a text that accurately describes an,image,it is added to the img tag in the html,of a page,the alt text is the most important,element to configure for seo purposes,because it helps search engine crawlers,understand the subject matter of the,image,alt text can help your images rank on,google image search,but it can also help your pages rank,higher in google web search,the alt text is not shown when a page is,viewed in the browser,but it becomes visible when an image,cannot be loaded,search engine crawlers read the alt text,value and screen readers use it to,describe the image to users who cannot,see it,now let's see how to optimize your alt,text,the main reason for having an alt text,in the first place,is to have a textual description of an,image,an accurate description is one that,helps users and search engines,understand what an image is about,without looking at the image,a good way to ensure that your,description is accurate is to wri

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How To Write Great Image Alt Text And Get More SEO Traffic

- My friend, I hate to be the bearer of bad news,,did you know that you could be missing out,on more than 20% of global web searches,because you failed to do one key SEO optimization?,It's called image alt text,,and it's a classic HTML tool that the world is waking up to.,What makes these tags so important?,Image searches make up 22.6% of the total internet searches,,according to the most recent data,,that's billions of people,using images to find what they're looking for online.,Image alt text heavily influences Google's image results,by providing text descriptions of your images,that can be easily indexed by the algorithms.,Yet despite the clear benefits,,55% of ecommerce sites fail to properly use alt text,,and it's way worse on social media platforms like Twitter,,where just 0.1% of images posted on Twitter,include alt text.,So let's make today the perfect time,to master your alt text writing technique.,What's up, it's Jamal,,and welcome back to the channel.,If you want to get your alt text technique,looking fit and feisty,,be sure to check out the SEO audit kit,down in the description below,,that will help you make,dozens of incremental gains and search.,Image alt text works by adding a text tag to the HTML code,of an image embedded on a website.,The user doesn't see this invisible text on your site,,but search engine bots see the tags on the back end,and use the info to help match your page,with whatever users are looking for.,Better tagging equals higher search ranking.,And there's another way that image alt text,can increase your organic traffic.,Not only is alt text good for SEO,,it's essential for users with visual impairments.,The world health organization,estimates that there are 285 million people worldwide,who require screen readers to access the web,due to some disability.,By not including alt text on your website,,you're effectively leaving out millions,of potential customers.,So I think we all see the advantages,of using alt image text,,and I wanna make sure you write the text,that delivers the best results.,So the first thing you wanna make sure you don't do,,is stuff your key words into fragmented sentences.,It doesn't add enough context,,and actually adds too much fluff to the image.,It's actually bad to do this,because it makes it hard for Google,to understand how the image relates,to the rest of the webpage,,then will result in making it harder for the image,to actually rank.,What you want to do is make the alt text sentence cohesive,,so that it makes it easier for Google to understand,with the image.,When you're writing this alt text,,you also want to be detailed and descriptive in a way,that is very specific.,For example, if you were to add alt text to this image,,you might think of writing,,"Baseball player hitting a ball at a baseball field.",Yes, that's descriptive,,but it's not specific.,So instead, you want to get more specific,with your alt text.,Good example of this is to add the player's name,,what team he's on, an

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How to Write Perfect Image ALT Text for SEO Optimization

hey guys it's Audriana here from a new,lab and today we're gonna learn about,something called alt text,now alt text is really important for,improving your image SEO and we're gonna,talk a little bit about why that is and,how you can write a really good alt text,for all of your products and for every,page on your website so what is alt text,alt text is simply alternative text that,describes your image so alt text goes by,a couple other names but they're all the,same thing there's alt descriptions alt,attributes there's alternative text it's,just spelled out completely and then,there's something called alt tags which,is actually technically not correct but,people call it that anyway all right so,the other question is why is alt text,important alt text is used for screen,readers so it's used for the visually,impaired so if someone is blind for,example they can't see what's actually,on the computer so they use a device,called a screen reader which will read,off the alternative tax or the alt text,on an image to tell them what the image,is about so as you can imagine you want,your alt text to correctly describe your,image and the reason I'm saying this is,because there has been a trend of,putting incorrect information in alt,text in order to game the system we'll,talk about that later but you want to,correctly describe your image that way,you're not deceiving anyone and you're,not frustrating anybody that is trying,to understand what your image is about,alright and the second reason is that,you want to create an alt text for your,images in order to optimize your image,SEO opportunity so basically you want to,always make sure that you don't have,your alt text missing or that it's not,crummy because that information is going,to be used by search engines to,understand your content now remember,that search engines such as Google are,just robots they don't have eyes to see,the images that you're placing on your,website you might have a picture,a chocolate-chip cookie because you're,selling baked goods and you probably,think well they understand that it's a,picture of a chocolate chip cookie but,if you don't have a file name or alt,text that properly describes that image,Google and other search engines don't,know what the image is about they just,see an image and they don't know what it,is so this is your opportunity to give,Google more information about your,images and this can help you show up in,both Google search results and also in,Google images now this is great because,we're talking about organic search,traffic meaning someone type something,into a search engine and then hopefully,your website is pulling up as a search,result for that query now this doesn't,automatically happen we're just saying,that if you have your alt text filled,out you have a higher likelihood now,there's a lot of other things to,consider such as the other 200 ranking,factors that go into deciding who ends,up on that first page but just like,anything this is just one step to get

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Image Optimization Using Alt Tags

hello there i am chris palmer in today's,image optimization utilizing alt tags,video what i'd like to share with you at,the end of the day is going to be three,things the very first thing that i want,to share with you is some basic,optimization some practical usages that,you definitely need to know when,implementing image optimization the next,element that i want to talk about is,some advanced strategies that you can,start deploying in ways that you will,know,if it's going to be effective and last,but not least the third thing is some,tricks and some little little hacks that,you can utilize that i was asked about,inside the comments and i want to go,ahead and answer that question for you,who asked so i don't want to waste time,let's go ahead and get into some,practical usages and some of the first,things that you need to be looking at so,with image optimization keep it as,simple as possible when you're getting,your images whether you're buying stock,images or you're creating your own,images whatever you're using the first,thing that you want to make sure of is,the title of the image,needs to be optimized now for best,practices you want to describe the image,but don't go too light on terms,and the actual usage of key phrases,along with the description,of the actual image and here's what i,mean by this so i created this thumbnail,here as you can see on this page here,are the pieces that you really want to,look out for if you're doing it from a,pc you want to get onto the image you,want to name the image the title of the,image you want it to be descriptive yet,have your keywords so for this,particular instance what you'll do is,you'll right click,go in here to properties go in here to,details and you can add okay here's the,date see the name of the file here,you want to make sure for this image it,was image optimization with alt tags,that's what the image is it's pertaining,to this video now if this was for a,business per se let's just say you were,coming inside of here and let's say that,this was an image for your business and,you're a lawyer so what i would do is i,would go in here and put,uh you know a,lawyer,john jay john jacob right we're gonna,say,dash and then put in some of your,keywords you know uh attorney,attorney,in florida,divorce,lawyer right,put some identifiers,be descriptive because that's what,google wants as per the guidelines but,get your secondary keywords get your,variations in the actual name,of the file get it in there this is,massively important when we're talking,about the metadata if you're going to,add that type of stuff most of the time,those details are stripped out but what,stays is going to be the title of the,video and then when you're doing your,on-page optimization say on your,websites the alt text is massively,important so let's talk about,the alt text now one of the questions,that i received inside of my,inside of my videos was hey chris i want,to get some extra keywords i want to get,some extra traffic how can i

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SEO for Images: How to Create File Names, ALT Text and Titles

good afternoon ladies and gentlemen,my name is chris i'm the co-founder of a,company called a nerds world,here in toronto i welcome you to check,out my website,i've been doing this whole seo and web,development,for a long time so on this channel i,have a lot of information i feel i can,share with you the general public,and help you you know navigate through,the journey of,starting a business or doing your own,seo so,i'm currently running a challenge it's a,personal challenge to myself to step up,my,my game and my content here on youtube,so,i'm attempting i'm attempting to get,30 videos uploaded in 30 days and this,will be video number four so i missed,yesterday so that means today i gotta,work twice as hard,and today i'm gonna be uploading two,videos uh enough of the long-winded,elevator pitch,let's jump into today's video,it's going to be a five-step process,which i've outlined here,first step is going to be choosing,images so if you already have photos,yourself like you've taken a camera,you've taken pictures yourself,you can bypass this step but for those,that don't have,images i use these two websites unsplash,and pixels easy to use easy to find,large libraries of high quality stock,images so,in today's example i'm going to pretend,i'm a web development company owner,which i am so let's say i'm looking for,a website,designer i'm going to look for images,that i think,work well for me or will work well for,me,so i like this image let's download that,we're going to use it somewhere we're,not going to use it somewhere but in,this make-believe video we're gonna use,it somewhere,and we're gonna go to our downloads,you'll see the image,names are very long they're not seo,based,i want to incorporate the keyword that,i'm attempting to rank for so,if this specific picture is on the web,development page,i would do web design toronto,that would be the key word i'm targeting,on my actual website page,simple now what do i do with the rest of,these yes you could come through and say,hey,web design toronto two but i think,that's the lazy way out i don't like,that way,what i'd like you to do is to go to,google and utilize google,to find other keywords that you want to,target on this page and it's pretty,simple,let's do it now i type in web design,toronto because that's the key word i'm,targeting look a nerd's world's number,two,so i use this area here i visually look,through,and i say hey what other keywords make,sense what other keywords are in the,keyword group that i'm attempting to,rank for,and here we go top web designers in,toronto,so i'll come back and i think that's a,good word,top web designers,in toronto perfect i'll scroll down here,look,um what else can i see here look,web design company,so i could do this web design company,google's giving me all the answers to,the question another little trick is i,scroll to the bottom the very bottom of,the page,and see these searches that are related,to web design toronto those are also,great,so i'll come back

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How to Name Images and Optimize Images for SEO? Rank Math SEO

Adding images can increase not only the time your visitors spend on page,,since it makes your articles easier to read, but also the chances they would share,the article, since it makes the content more engaging.,Hi, I'm Kate.,In this tutorial, we will discuss ways to optimize the images in your content,,so they can appear in image search results.,Use the timestamps in the description,in case you want to check out a specific step.,Let's start with something that needs to be done before uploading,the images to your website: naming image files the right way.,Lots of content creators upload images with the automatic file name provided,by the camera, which is the worst thing you could do for SEO.,We brought some hints that summarize what you will find,in Google's Search Engine Optimization Starter Guide about this topic.,Above anything else, make sure the file's name describes what's in the image.,Try to use five words or less and separate them with hyphens,,which are easier for the search bots to understand.,Ideally, the file's name should contain your main focus keyword.,You shouldn't stuff focus keywords, like creators used to do.,Nowadays, Google considers this spam.,The next step in image optimization is related to size.,This means both image size and file size.,Image size regards the dimensions, measured in pixels.,On the other hand, file size is the amount,of space required to store it on the server, measured in bytes.,When we talk about files,,we usually say they are heavy or light, instead of big or small.,The bigger an image's dimensions, the more space it takes up.,Consequently, it will take longer to load,,and every second your page takes to load can cost you visitors.,The goal is to make your pages load as fast as possible,,while maintaining decent image quality.,Our first suggestion is to use proper image sizes for each screen,,so visitors on mobile devices don't have to wait,for a big image to load on a small screen.,Ideally, you should optimize the original image so its dimensions aren't bigger than,the largest possible size before uploading it to your website.,That way, you don't waste space on your server.,WordPress already creates several versions of the images,you upload in different sizes.,You can define the dimensions in the admin panel.,Go to Settings - Media.,Don't forget to save all the changes you make.,There are also free external tools that we've linked to in the description,,which can help reduce file size before uploading to the website.,Besides compressing images without losing visible quality,,some of them also have an option to remove EXIF data.,Even though this is technical data,,you should carefully consider if you want to remove it, because Google has stated,that they may use exist data as a ranking factor for Google Images.,For the images that are already on your server, you can use plugins such as,WP Smush, ShortPixel, and Imagify.,Just like the file's name,,the alternative text helps search engine bots determine

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How to Add ALT Tags to Images in Wordpress (a must-have for SEO!)

what is going on you guys in this video,today we're going to talk really quickly,this is going to be a super short video,how to add alt tags to your wordpress,images,now some people are like is this really,that important do i need to do that,yes this is so incredibly important the,reason is,it's huge for seo that's probably the,number one reason,if you're not adding alt tags to your,images,google probably will penalize you,too it's kind of just a common courtesy,uh and i'll explain that in just a,second,now an alt tag what what is it all it,all it stands for is alternative text,and really what that is is it's just a,description of,what your image is displaying so if we,jump into my computer here,this is a this is a blog that i'm,working on for a software company that i,run,um if i click on this i can scroll down,and let me find any any image we'll just,take this first one if i right click on,it and go inspect,you'll see in the code right here again,it's,just this big long block of text but,as i scroll over you can see there's,this section that says,alt alt and it's runtastic register page,so what this is doing is this is telling,google that,even though it can't see the image it,doesn't know what the image is,the alt tag gives it a description of,what that image,is talking about what it's doing what,its purpose is on the page,now aside from seo the other thing that,this is important for,uh is for accessibility reasons so let's,say you're blind did you know that if,you're blind,you can still use the internet and,that's because of alt tags,so if you're blind what you have is you,have something called a screen reader,you can browse websites you can grab you,can scroll through pages,the screen reader will do just that it's,going to read the text to you,the problem is if you don't put in alt,tags on your images,then these screen readers it's not going,to be able to describe,to this person who can't see what your,image is supposed to be showing them,it can be very simple as long as you,have something in there i mean if it's a,picture of a bird,you say bird then then you're good so,um again that's just kind of a back,story talking about why we need alt tags,let's show you how to quickly add them,so if i want to edit this post for,example,i'll come in here if i scroll down,i can click on my image and then click,on the pencil to edit,and then right here you have this,section that says alternative text,and that's all it is you type in there,hit update publish and save your article,and then you're done that's all you have,to do now it's so important that you add,alt tags to every single image on your,website,so if you haven't done it in the past,it's kind of daunting to go back and be,like,ooh yikes i have to add alt tags to,every single image,it's better just to get in the habit,right now and as you add images make,sure that you add,one for every single image so that's all,it is,hopefully that was helpful hopefully,that's beneficial if you have questions,le

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How to Optimize Images for SEO

what you will be learning about in,today's video is file size ocr webp jpeg,2000 different formats titles alt text,image seo and how you can optimize your,images for more traffic and overall,better search engine optimization,performance my name is chris palmer and,i do not want to waste any time let's,get directly into the image seo tips so,the very first thing is going to be yes,google's reading your images so they're,reading your images on a magnitude of,different levels i have shown google,vision in the past but it's even simpler,than that if you go over,to the convert pdf and photos to text,right up from google they're going to,break things down for you not because we,want to convert things but we want to,understand how google is understanding,our images,so if you're not already,familiar,with what o c r is all right this is a,type of technology called optical,character recognition now there's free,tools there's cheap tools that literally,you take an image you put it in and it,will extract whatever words are on top,of the images now if a free tool can do,this google can do this all right now i,think that they're a little bit more,advanced than this but what i'm getting,at is by putting keywords by putting,your brand by putting words that matter,to you to the image to your overall,business,on top of the image google is going to,take these into account now like i was,talking about just before when you take,a look here at preparing the image i,just want you to divert your attention,take a look here at the bottom here and,this is what it's going to tell you,try to refrain from,bold italics a small font size font type,line breaks that are most likely to be,retained list tables columns footnotes,and notes all right so as long as you,have the text that's a little bit bigger,as long as it's web safe text all right,so this is our web safe fonts these are,your normal like arial these types of,fonts that are easy to read make sure,they're a little bit big make sure that,they're white make sure that that,they're not hidden make sure they're not,in a list so when you're creating your,images say you're creating an image and,you have a image that's a picture of you,like this say you're a plumber you're a,doctor your lawyer put your phone number,put your name put your brand name put,your keyword on there and it will,perform slightly better as long as you,follow the rest of the tips in today's,video so the very first tip,is going to be ocr words on images help,the next piece is about titling and alt,text okay now titling in alt text,is very important but let me give you a,seo tip or a hack or a secret that will,certainly help increase the traffic of,your website you know a lot of people,don't optimize for images but if you,could get an extra 10 or 20 people onto,your site an extra,over the course of a week so an extra,100 people,per week per page how much traffic will,that increase by on top of that just,having more traffic on the site could,lead to more conve

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How To Write SEO Friendly Alt Text For Your Images? | SEO Tips

Welcome to Casey's SEO and today I'm going,to show you how you can find keywords for your image alt text.,So we'll head to the computer and I'm,going to show you guys how you can find your keywords using SEM Rush.,And then I'll show you how you can take,those keywords and add them to your images for your Alt image text.,But first make sure to hit that like,and subscribe button so you can stay updated with more SEO tips.,I'm going to be using SEM Rush,and the Key Word Magic tool in order to find keywords for our altimage text.,So you can go up here to the search bar and type in a keyword.,For this example, we will use SEO.,Now you can search for a keyword difficulty or by volume.,I always recommend you start with keyword difficulty and then try to find a keyword,that suits your article and image with a decent volume.,You can also find keywords by clicking,the Questions button and this will bring up a list of questions.,Now these keywords will be your long tail keywords, but if you have an article,that works for these keywords, feel free to use one of these questions so,you could choose how to do SEO for Google sites.,This keyword has a search volume of 30 in a keyword difficulty of nine.,If you're going to choose this keyword,,you would then copy and paste this keyword.,Go to your website.,For this example, I'll be using WordPress.,Now you're going to upload an image or use,an image that you already have in your media file.,Click on that image,,then you'd go over here to the alternative text, paste that keyword that you just,chose, and then you could also use that keyword for the title.,But I highly recommend that you use your,keyword as the file name when you save the image and then upload that image,into WordPress or your other CMS that you're using.,So the file name would already be,the title, and then you can add that keyword into your alternative text.,So there's just one way where you can find keywords for your alt text.,Now I suggest if you're going to use,multiple images on that webpage or article to use keywords that are all similar,and don't use the same keyword for all your alt text.,If you're trying to rank that page for a local business,,make sure to add the location within the alt text so that when people are,searching for your service in your area and they look on the image section,on Google, your image would then appear for that keyword and your location.,If you guys have any more questions or comments, please let me know.,And make sure to hit that subscribe button,so you can stay updated with more SEO tips.

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