What SEO Specialists Do for Businesses | WebFX Digital Marketing

Search engine optimization...or SEO...is basically an umbrella term for all of the activities,you can do to help your site rank better in search engines.,So when you ask what SEO specialists do, at a high level, you can say that they’re the,people who do all of those activities that help sites rank better in search engines.,If you’re asking what the SEO specialists that you’ve hired do...well, that might,be tricky to answer.,A crucial thing that any SEO specialist should do when they enter into a partnership with,you is to communicate their plans, progress, and how they’ll help you achieve your business,goals.,Anyway...,Before I get into what those activities are, I just want to explain that I’ll refer to,SEO specialists as “SEO professionals” and “SEOs” throughout this video.,These terms are interchangeable, so no need to wonder if there’s any sort of distinction,between them.,To explain a majority of the daily tasks that SEOs do, I’ll use the acronym, “ROCKET.”,Research, optimize, content, keywords, earned media and links—and last but not least—testing.,I should clarify...these are things that good SEOs do.,You can’t spell rocket without an “o” or an “e,” just like you can’t have,a complete SEO strategy without optimization or earned media.,Let’s break down the first letter of our acronym—R for research.,You can’t just jump into a website and make changes without understanding if you’re,making the right changes.,Okay...I guess you can do that.,But I wouldn’t recommend it.,An SEO specialist will first do their research so they understand completely your company,,your competitors, your industry, and your website.,A big part of the research is digging into your website to figure out the areas that,need the most improvement, also known as the SEO audit.,Maybe some important pages don’t load very fast, or you don’t have unique title tags,,or you have poor copy on a certain page.,At the end of the day, there are over 200 factors that determine where a website ranks,in search engines, so it’s important for your SEO specialist to be thorough.,Next up is O for optimize.,After figuring out where your site needs the most help, an SEO specialist will make changes,so that it’s perfectly optimized for search engines.,There are three main elements of optimization SEOs should be familiar with.,I’ll explain most of the details later in this video, but here’s an overview for now.,First is on-page SEO, which has to do with things on your site you can change.,Then there’s off-page SEO, which deals with off-site elements, and finally—my favorite—there’s,technical SEO, which I will explain right now.,Technical SEO refers to optimization tactics that make it easier for search engines to,crawl and index your site so that it shows up highly for searches.,This deals with your site’s mobile-friendliness, security, broken links, speed, and a host,of other things.,Alright, let’s move on to the C in ROCKET, which stands for content.,Optimized content helps your site rank an

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Day In The Life of a Marketing Manager (SEO, Website Health Audit, Sales Funnel Design)

Day In The Life of a Marketing Manager (SEO, Website Health Audit, Sales Funnel Design)

good morning,it is a wednesday actually it's midweek,and i thought i would actually do,another day in the life of a marketing,manager because i haven't done one of,these in a little while,and i do have some fun things that i'm,working on right now so i thought it,would be a good time to do this before,we got started with today's workday i,just want to quickly shout out today's,video sponsor which is cyro if you,haven't watched any of my other videos,before zaro is this awesome super easy,to use website builder that uses a what,you see is what you get kind of format,my slack is already going off so let's,make this quick it's super affordable,it's extremely easy to use and honestly,if you are a beginner web designer or,somebody who's just looking to build a,website for your portfolio for your,ecommerce store for a blog whatever it,may be this is going to be the perfect,first time tool for you they offer tons,and tons and tons of designer made,templates for you to use if you are not,super adept at design and you just want,to follow some sort of a guideline when,it comes to building your site they also,have built-in seo kind of um like,markers and prompts so that it makes,sure that you're filling out all those,important h1s and meta descriptions and,image alt tags that you can ace your,google search ranking and,super super super important xyro sites,are all very mobile responsive which is,huge in today's landscape because it,matters a lot to google when they're,crawling your site to make sure that,your website is mobile responsive and,that it has a good load time on mobile,and web devices i think having those,things automatically ticked off with,something like xyro just leaves no,worries when you are building your site,and that is so so important honestly if,you guys are interested in trying zara,out you can check out the link in my,description box they're offering me an,exclusive discount to give to you guys,which gives you a free custom domain for,a year,and three months for you when you,subscribe to their annual subscription,they also have a 30 day money back,guarantee so if at any point you decide,this isn't the tool for me or i'm just,not needing a website anymore you have,that option which is always great if you,guys have used xyro before leave a,comment in the description letting,everyone know how you enjoyed it and,yeah thanks zyro for always supporting,my videos let's go ahead and get into,this workday i'm starting the morning,off with morning coffee of course and,my italian wafer biscuits that i talked,about in my what i eat in a day i'll,actually share with you guys um a little,bit about what i eat in a day today as,well because i'm still going through my,planted meals so i want to share my,review on those meals with you um in,case you're in vancouver and you want to,give planted meals a try this morning,i'm actually starting out,doing some can you see that can you see,that that's screaming frog if you guys,haven't heard of screaming frog

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How to Become an SEO Expert in 2022

How to Become an SEO Expert in 2022

in today's video i'm going to show you,exactly how to become an seo expert,in fact the strategies and approaches,that i'm about to share with you help me,go from,absolutely clueless about seo to someone,that entrepreneur recently called,an seo genius i'm brian dean the founder,of backlinko the place where marketers,turn for higher rankings and more,traffic,and today i'll reveal how you can become,an seo expert,in record time i'll also show you real,life examples of how some of my readers,learned seo,and how they ultimately became seo,experts,keep watching i launched my first,website over 10 years ago and i quickly,realized that seo was gonna make or,break,that site success so i set out to learn,as much as i could,and i quickly realized that i had no,business becoming an seo expert,after all i studied nutrition in college,here's me at graduation,with my dad i knew nothing about coding,html,content or marketing and after years of,practice i,finally figured out seo on my own and,thanks to that real world experience,i now reckon the top three of google for,competitive keywords like,seo campaign seo checklist and backlinks,okay enough bragging let's get into the,steps starting with step number one,master the fundamentals of seo this is a,step that a lot of people skip over,and it hurts them and hey i'm not,judging when i first started to learn,about seo i pretended that i understood,stuff,that it really didn't i mean i kind of,knew what backlinks were and i kind of,understood why title tags were important,but i didn't really understand how it,all fit together,i was kind of like a basketball player,trying to hit half court shots,before i even learn how to dribble in,fact a buddy of mine jeff,recently fell into the same trap jeff is,helping the company that he works for,with his seo and he recently emailed me,saying dude so i just added a bunch of,keywords to this page,how long will it take to rank so yeah,jeff was like me back in the day,he kind of gets seo but not really which,is why it's important to drill down,in the fundamentals if you want a good,primer on how search engines work,i recommend checking out moz's,beginner's guide to seo and if you want,to learn more about,seo best practices and how they all fit,together,check out the seo marketing hub at,backlinko okay so now that you have the,fundamentals down,let's move right into step number two,put seo,into practice you can watch videos about,seo,all day long but if you want to be good,at seo you need to do,seo and when it comes to practicing your,seo skills you have three main options,your first option is to practice seo on,your own website this is how i got,started with seo and it's the way i,recommend that most people,learn how to become experts here's why,when you run your own website you can,make changes on that site,fast there's no need to ping your boss,on slack,to see if it's okay to change a title,tag there's no need to email your,client's web designer to add an image to,a page,see somet

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SEO In 5 Minutes | What Is SEO And How Does It Work | SEO Explained | SEO Tutorial | Simplilearn

SEO In 5 Minutes | What Is SEO And How Does It Work | SEO Explained | SEO Tutorial | Simplilearn

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What Does an SEO Do In Their Day-to-Day Work? - Whiteboard Friday

What Does an SEO Do In Their Day-to-Day Work? - Whiteboard Friday

how do you Moz fans and welcome to,another edition of whiteboard Friday,this week I want to tackle a question I,get sometimes about the day-to-day,activities of an SEO and what should you,do after you've completed that first,site audit sort of fix the problems what,does the day-to-day work look like and,so you know a lot of SEO s especially,those coming from consulting backgrounds,or who join companies as in-house SEO s,who had kind of this big project-based,SEO work to do find themselves,struggling after that's done right and,that typically that process is pretty,straightforward right it's you kind of,do an audit you look at all the things,on the site you figure out what's wrong,what's missing where are opportunities,that we could execute on maybe you do,some competitive analysis and market,analysis you identify those fixes you,work with teams to make those changes,validate the results have been completed,and then you're sort of in this well do,I go back and on it again and try and,iterate and improve again now that,doesn't feel quite right but it also,doesn't necessarily feel quite right to,go to the very very old-school SEO model,of like alright we've got these keywords,we're trying to rank for let's optimize,our content get some links you know,check our rankings for them and then try,and rinse and repeat and keep improving,this this models pretty broken I'd say,and and just not reflective of the,reality of opportunities that are in SEO,or the reality of the tactics that that,work today right so the way that I like,to think about this is the audit that,the SEO audit right an SEO focused audit,which is trying to say what traffic,could we get what's missing what's,broken and wrong only works at the low,level in the very tactical trenches of a,marketing process or a business process,what you really need to do is you want,to be more incrementally based but you,need to be informed by and you need to,be evolving your tactics in your work,based on what does the business need,right now and so you know this process,is about saying what are the top level,company and marketing goals overall for,everyone in the company what are we,trying to accomplish,this year this quarter the next,three-year plan right what what are we,trying to achieve and then figure out,areas where SEO can best contribute to,that work and then from there you're,creating tactical lists of projects that,maybe are going to positively move the,needle the right needles right the ones,that you've identified and then you're,going to evaluate and prioritize which,ones you want to implement first and,second and third and what order and test,implement those right tope hey we're we,figured out that you know we think that,a new blog section for this particular,piece of content or we think that,getting some user-generated content,building up some community around this,section would be terrific,or we think outreach to these kinds of,publications or building up our social,stats in these worlds will

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Oh My Job!: SEO Manager

Oh My Job!: SEO Manager

bonjour je m'appelle françois et je suis,ici en hauteur,alors le sio s'est littéralement search,engine optimization ce qui signifie,l'optimisation d'un site pour les,moteurs de recherche,aujourd'hui il ya deux principales,possibilités,la première c'est de se former sur le,tas donc via un blog personnel qu'on,gère au quotidien et en s'inspirant de,théories qui viennent de d'experts et,raciaux et la deuxième possibilité c'est,se former via des formations en présence,physique,il existe des masters accessible après,école de commerce ou après une école,d'ingénieurs mais il existe également,des formations plus courtes qui peuvent,être réalisés en plusieurs mois donc la,première mission consiste à définir la,stratégie à 6 au global en s'appuyant,sur les objectifs de l'entreprise,la deuxième on va définir tout ce qui,est l'optimisation à la fois sémantique,et techniques à réaliser sur le site,donc l'étape suivante ça consiste à,mesurer les résultats de tout ce qui été,réalisés notamment via ces améliorations,ensuite on va tenter d'apporter les,améliorations qui découlent de ces,résultats,et pour terminer s'est développée la,popularité du site web en créant des,liens aussi bien internes vers les,nouvelles pages de contenus créés qui,externe via des sites partenaires ou des,sites qui souhaiteront parler de notre,page de notre site de façon générale,j'ai dû pour un site de petites annonces,créer des pages marque auto notamment,qui étaient ciblées sur un certain,nombre de villes ça implique plusieurs,étapes la recherche de mots clés ou,est-ce qu'on va placer ses pages là dans,l'arborescence du site,comment on va lui a donné de la,visibilité aussi bien au sein du site,que via des sites externes,ressiot manager il peut être amené en,interne à travailler à la fois avec la,partie marketing de l'entreprise,donc ça peut être aussi bien des chefs,de projet des chefs de produit des,personnes en charge du social media des,personnes en charge de l'uicc sous de,lui et également des personnes avec des,profils plus techniques comme des,développeurs en externe le ace manager,il peut être amené à travailler à la,fois avec des agents spéciaux ou agence,de com notamment pour la réalisation,d'audits techniques avec de fait,d'acteurs et également avec des charges,et de partenariat donc qui vont l'aider,à améliorer la visibilité de son site,forcément donc des outils de mesure,d'audience,google analytics à terre internet ça,peut être également un outil de suivi,des positions sur google donc pour,savoir si du jour au lendemain on passe,de la première position la dixième ou la,50e et c'est également des outils qui,sont plus liés à l'audit de sites,screaming frog beauty faille en crawl,google change son algorithme plusieurs,fois par jour le plus gros challenge,pour le bestiau c'est tout simplement de,conserver ses positions sur google,sachant que ses positions sont parfois,très difficilement acquise au fil des,mois ou des années l'esprit d' analyse,d'abord c'est très important nota

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SEO Specialist Interview Questions with Answer Examples

SEO Specialist Interview Questions with Answer Examples

hi this is ryan brown from,mockquestions.com,in this video we'll discuss five seo,specialist interview questions from our,website we'll go over each question and,some advice on how to answer them along,with an answer example,afterwards if you found this video,helpful please like and share that would,mean a lot to us okay let's get started,question number one,why did you choose a career in seo,marketing when asked this question give,an honest answer that led you to your,seo career who or what influenced you,and how your career lines up with your,attributes and professional strengths,here's our answer example,i initially chose a career path in sales,and landed in marketing after completing,a business development contract for a,client who was heavily involved in the,influencer marketing sector,i love the idea of helping a business,put together a branding and development,strategy,from there i started taking an interest,in brand visibility which led me to do,some research about seo,i enrolled in a few online classes and,excelled in that area so it's what i've,continued to pursue,question number two,we have an in-house editor with a,background in seo who reviews most of,our web content and offers feedback,how do you respond to constructive,criticism of your work,here's how you answer,as an seo specialist you may be asked to,create or edit seo optimized content so,the interviewer wants to know how you,handle constructive criticism,assure the interviewer that you welcome,feedback on your work and strive to,learn from it and incorporate it,your answer should show the interviewer,that you are flexible and adaptable,here's our answer example,i'm open to feedback on my work i know,that seo and content writing is dynamic,and feel just about everything benefits,from an extra set of eyes,i expect my work to be reviewed and,critiqued i view this as an opportunity,to grow,question number three what immediate,changes would you suggest making to our,main website,here's how you answer the interviewer,asked this question to see if you've,taken the time to review the company's,website and thought about it from an seo,specialist perspective let the,interviewer know you spent time,reviewing their website,focus on one or two positive things you,noticed and then give examples of one or,two changes you'd suggest here's our,answer example,after looking at your website over the,last few days i've been impressed by the,presentation of the content it's,relevant to your target audience,unbiased and content rich,i noticed that several of the pages had,slow loading times and there aren't many,calls to action or links so i think,those are the areas i would focus on,improving first,question number four,what aspect of seo do you believe you,can improve on or learn more about,here's how you answer,everyone has room to grow even experts,in their fields,the interviewer wants to know you,recognize this and have goals for,expanding your skill set,before the interview think of at least,tw

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How to Become an SEO Expert || Career Advice by Britney Muller

How to Become an SEO Expert || Career Advice by Britney Muller

the second I figured out that you can,know how many searches are happening a,month for a particular thing my life was,forever changed Brittany you started off,as a public relations communications,undergrad and now you are senior SEO,scientist at the premier SEO digital,analytics company how in the world did,that happen,yeah such a weird path in a nutshell I,basically couldn't find a job after,college and so I packed up my car and I,drove out to Breckenridge Colorado to,fulfill my lifelong dream of becoming a,snowboard bum full-time which I love you,all have to have go right yeah I set my,coal real high and after you know a,season out there and waiting tables I,got pretty bored and was you know,anxious to do something and I met up,with the local realtor who taught me all,about SEO and the second I figured out,that you can know how many searches are,happening a month for a particular thing,my life was forever changed I thought,that was the most interesting thing in,the world that that information is just,at our fingertips and so I began making,up words and creating these you know,one-off websites to rank for all sorts,of things did some like low-level,nefarious things I didn't know where,that nefarious at the time was leaving,corporate 500 companies messages within,their Google Analytics accounts things,like that which I highly suggest no one,does but it was interesting because I my,goal was to rank number one for Burton,US Open day of the event the first time,they came to Vail and so I had worked,seven months on this effort and day of,the event rolls around and sure enough,my website ranks right above Burton comm,and so that's when I kind of knew I was,onto something,and caused some waves in the SEO,community as you might imagine and a,couple people reached out to me and,we're like you know you can do this and,make money like you can do this easily,okay what paid and how you know and so I,teamed up,in vail rich stats and we had an awesome,time growing his agency for a year and,then I left to start my own I had pride,marketing for around five years and we,were a boutique medical marketing agency,that worked with private practices where,we had sort of figured out how that,whole process worked we had it down to a,science,and then I started speaking at,conferences like this and that's where I,met like a lot of my current industry,friends today Rand Fishkin told me that,Cyrus was leaving Moz and they would,love it if I were to apply and so I went,through the whole process and now I'm at,Moz,it was kind of crazy journey you went,from a non-technical background to,technical background yeah and there are,a lot of people who want to know how,they can move into that they understand,that that SEO or analytics they,understand that these things are part of,the future of marketing yet they're not,sure what they can do so what can they,do to move themselves from this,non-technical background into a,technical space yeah that's a good,question and I do see that a

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Average Work Day as an SEO Expert | Vlog #1

Average Work Day as an SEO Expert | Vlog #1

hey everyone good morning,it is bit after eight o'clock and this,is a look,into what a typical day looks like for,me all right i'm about to go into,my first call of the morning it's a,sales call when i do one of these sales,calls,i do an audit beforehand one thing i,wanted to share real quick it's not that,interesting i suppose,but it's um it's my setup right here so,i do this,um and the reason why i do that is that,it makes it look a lot better for the,uh for the call since you're doing zoom,you don't want to have it down so low,because it looks kind of unprofessional,i suppose,all right so the call went pretty well i,have a few things i need to do,next which is just a summary email uh,things i kind of found within the,account,i have another call 12 o'clock with a,content writer,um so really what i'm going to do is,around 11 45 or so kind of go over my,notes,and then get ready for that next call,hey everyone awesome update from my end,is that i just landed,a new client so they sent over their,signed portion of the contract,i have to just review it real quick to,see if there's any changes within it all,right so right now,i'm reviewing the contract so what i do,from here is i move away from my desk i,come over to my kitchen table,just to kind of break up the day and,make it feel a little bit uh,you know different and i just review it,make sure everything looks,fine for my end as well and then i will,sign the contract with,my pen that's on my surface laptop and,then send it off it's very easy,saves me a ton of time from you know,taking photos of like a contractor,finding a printer somewhere,to get the documents out um i have a,bunch of emails i need to go through,all right so just taking a small break,this is my,little helper right here who will be,helping me later on,on some seo tasks so um,basically i just ate lunch right now and,um,gonna take a few minutes off just kind,of watching tv and then i have a call,coming up around lunchtime and uh,kind of go from there okay so these are,the notes that i took during my meeting,with my content uh my new content writer,so what i do every time when i come into,a meeting,i try to you know ask them some,questions about you know so i'll circle,it right here some questions about,you know what they like to work on,what industries what verticals their,typical turnaround time,and i also talk about things at the end,so i try my best to watch the clock and,then at the end of the,call to go over things about the benefit,of what i provide,all right so now it's a little bit after,12,30. i need to go out to cvs to pick up,this prescription and then i'm going to,stop by my office location,to check that mailbox so figured i would,record this too,all right walking out of cvs,got a very nice compliment about my math,beanie so that's always very fun and uh,she liked the uh she liked the slogan so,stands for make america think harder uh,that's really about it so now i've got,to go to my office to go to,the mailbox to see if

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SEO Interview Questions & Answers! (SEO Manager, Executive, Strategist + Marketer Interview Answers)

SEO Interview Questions & Answers! (SEO Manager, Executive, Strategist + Marketer Interview Answers)

hi there my name is Richard McMunn from,the interview training company past my,interview com and in this tutorial I'm,going to teach you how to pass an SEO,interview so if you have any kind of job,interview coming up where you will be,asked search engine optimization,interview questions please make sure you,watch this tutorial fully from beginning,to end because it will make a huge,difference to your preparation I promise,to help make you the standout candidate,or your interview and to achieve that,goal this is what I will cover I'm going,to give you a list of SEO interview,questions that I recommend you prepare,for I will give you suggested answers to,those questions and these are,appropriate for all SEO job roles,including SEO manager SEO marketer,executive or strategist and I will also,tell you the qualities that you must,demonstrate throughout the duration of,your SEO interview I will then also tell,you about further resources you can get,access to to help you pass your SEO,interview now before I do that a very,quick warm welcome to this search engine,optimization interview questions and,answers training tutorial my name is,Richard McMunn that is me there in the,center of the screen I've been helping,people for over 20 years to pass their,interviews I always do that by giving,you top scoring answers that you can't,find anywhere else on that basis please,make sure you subscribe to the channel,by clicking the button below the video,and then you won't miss out on any of,the training videos I upload please do,also connect with me on LinkedIn I have,put my LinkedIn link in the description,below the video and it's always great to,connect with like-minded professionals,such as yourself and please also do give,the video I like because that tells me,you enjoy the content and I will,therefore spend more time creating it,for you ok let's get into those SEO,interview tips the questions and the,answers these are applicable for all SEO,related roles take notes so the first,question is tell me about yourself and,this will be the first question asked,during your SEO interview because it's,the first question and we want to make,sure that we cover,following three areas in your answer the,first one we want to talk about your,work ethics your professionalism your,high standards of working and also the,fact that you can work at a fast pace of,working the second thing we want to,include in our answer is the technical,knowledge you have including any,relevant experience and then finally,number three tell them the main reason,why they should hire you so here's my,suggested answer to this first SEO,interview question tell me about,yourself the passion I have for search,engine optimization is demonstrated in,the time I spend keeping my technical,knowledge up to date and also the SEO,projects I've worked on in previous job,roles I am a dedicated enthusiastic and,standards driven SEO specialist who,always focuses on the end goal of the,project I'm working on now for exa

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