Reveal: Customer Data & NPS

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Unlock Data-Driven Insights with Omniconvert Reveal

after decades of acquisition marketing,the rising outcomes in e-commerce are,simply too much there's a tectonic shift,happening as we speak,just a moment ago companies could bring,excellent results with average efforts,now even every results need outstanding,efforts unless you want to be pushed out,of the market you need to shift your,focus from acquisition marketing to life,cycle marketing from clicks to,relationships from the short-term games,of hustling new clients to the long-term,wins of having lifetime customers,picture this over the past nine years,our team of 50 plus people worked with,hundreds of companies to craft the,solution to achieve this,omni convert revealed,many companies neglect their existing,customers until they have an aha moment,customer data is the true goldmine army,convert helps you leverage it from,acquisition to retention and beyond,here's how only convert works step 1,once you add the app it collects your,data automatically directly from shopify,step 2 it generates insights what's your,store customer lifetime value how many,customers come back and buy again which,products do they buy what makes them,leave you who are your worst customers,discover all these insights and much,more with rfm segmentation step 3 action,time using the insights and the segments,you connect with your existing tools to,set campaigns and processes that work on,autopilot no more guesswork or gut,feelings take action based on your data,usami convert to orchestrate rfm email,campaigns trigger evergreen email flows,to onboard customers the right way,prevent them from churning when they,slip away reactivate them when they're,gone thanks to our integrations with,klevio and other email tools improve,acquisition with crm data use your best,customers to run look-alike campaigns,it's way too expensive to acquire,customers in this cookie-less era,improve facebook and google's algorithms,with the dynamic audiences from,omniconvert this way you acquire better,customers with a higher roas monitor the,net promoter score and prevent churn you,can find out how happy are your,customers at two crucial moments before,they get their products and after they,receive them fix the problems of the,unhappy ones in real time thanks to our,integration with gorgias and other help,desk solutions turn customer service,from a cost center into a profit center,and become a proactive problem solver,tracking and optimizing customer,lifetime value used to be a luxury now,it's a necessity omni convert reveal is,the way to do it install the app right,now it's free for 30 days and you get,concierge on boarding from our team we,look at your data and help you steal,proven ideas drive your growth on,autopilot with omni convert reveal

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BMO and CIBC-owned Simplii Financial reveal hacks of customer data

two breaches at two major banks with the,information of thousands of customers,potentially compromised this isn't,Prince is on the story so Susan what do,we know about these attacks today well,what we know so far as they started on,the weekend and both CIBC and the Bank,of Montreal had these hacks on their,accounts these modern-day robbers,basically go in and look at getting your,personal information on your account,information in the case of CIBC it's,with their owned bank simply financial,and it looks like about 40,000 accounts,were there was an attempt to get the,data on those the Bank of Montreal has,said that it's a limited number of their,accounts but they haven't specified the,number so what we're looking at is then,the attacks were attempted to be made,and were thwarted and now both of the,banks are letting their customers know,exactly what the problem is and if we,take a look the simply Bank here's what,they had to say about it they said we,feel that it is important to inform our,clients so that they can take additional,steps to safeguard their information in,the case of the Bank of Montreal what,they felt was that this attack,originated from outside the company and,they said we took steps immediately when,the incident occurred and we have,confidence that the exposure identified,related to customer data has been closed,off so they they both banks feel like,they've got it under control but felt,that they had a responsibility to let,their customers know so what is simply,telling its customers to do well they're,talking really about bank hygiene you,know looking after accounts so some of,the things you should be doing as to be,responsible on your end of things is,make sure that your passwords are,complicated don't use something as,simple as one two three four five or,your street address,second of all monitor your accounts so,that you notice right away if there's,been unusual activity and if you see,that then report that activity,immediately to the bank let them know so,that they can solve a small problem,instead of a bigger problem are we,hearing from the other big banks are,they also seeing attacks well we've,reached out to the other banks and we'll,continue to monitor that but so far they,have not said whether or not they're,seeing any problems on their own or,we've not heard yet back for them but,we're continuing to monitor that to talk,more about this I'm joined by Claudio,Papa he is the president of data,miss Canada and a security privacy and,cyber fraud risk advisor,all right so Claudia what do you think,of that to banks in the last couple of,days with these with these warnings,about data breaches,it certainly is a big deal and it is,unprecedented we haven't had two banks,being hacked in Canada in a long time,and then had them turn around and,revealed that fact to the public,generally speaking these are veiled,under secrecy and and most banks deal,with breaches and any sort of fraudulent,events internally and as you know most,people g

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Short walk through the Reveal platform by @Omniconvert

thank you for registering on reveal,i will take you on a short onboarding,session to give you a glimpse of what,customer insights reveal can provide you,with,if you want a live productor just let us,know so that we can organize one at your,convenience,let's get started in the dashboard you,will see a few charts that are commonly,used by our users,the charts can also be found in the,sections on the left,the first thing we recommend you to,check is your rfm,you go to settings and select from the,list rfm score mapping,this is where you can see all your,database of customers,segmented based on their buying behavior,and transactional history,rfm stands for recency frequency and,monetary value,rfm segmentation is a marketing practice,used to identify and monitor customer,lifetime value,by grouping customers into different,segments based on their buying behavior,meaning a customer's transaction history,in terms of recency,frequency and monetary values,this practice is used to create customer,clusters,based on their recent purchases the,frequency of their purchases and the,monetary value of their orders,rfm segmentation helps the e-commerce,stores increase their customer base,through customer value optimization,we can refer to a customer as a soul,mate if that customer has a 555,rfm score 5 in recency 5 in frequency,and 5 in monetary value that means he is,an,active customer that has placed a big,number of orders and spent a big amount,of money with your store,compared to other customers it's very,important that you monitor the lifetime,value of this group of customers,what to do next so the soulmates are,your ideal customer profile,if you can identify them you will be,able to grow your revenue,you can tailor customer experience based,on their buying behavior,in order to delight and retain these,customers,if you have potential lovers in your,database the ones who bought recently,placed very few orders or very high,value,who bring an important part of your,revenue you may want to understand,what made them choose you and what you,can do to make them stay for more than,one night stand,through an online survey be about to,dump your customers,recency of 2 to 3 frequency of 1 to 5,and monetary value of 1 to 5,are disengaging from you so you can,think about a re-engagement campaign,that would bring them back on your,website like sending them a personalized,email,asking what happened that made them stop,buying from you,these rfm groups you will discover are,the key of you understanding how,knowing and monitoring your customer,value can help your shop grow,a very important feature as well is,segments on the segments section,you will see a graphical representation,of the difference in terms of revenue,and margin your new,and returning customers have you will be,able to acknowledge,the higher margins that returning,customers bring you,rather than the new ones by the way did,you know that retaining a customer,is 5 to 10 times cheaper than acquiring,a new one,you wi

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Reveal: Creating a Data Driven Culture

today what does it mean to be data,driven the benefits of data driven,building blocks uh we'll do a demo on,the we'll wrap up,quick housekeeping all the slides will,be available after the webinar,and uh please ask questions in the,window so what is a data driven culture,so,we look at it in in three different ways,um first off,we you want to make smarter business,decisions you want to use your data more,effectively,and you want to instill trust and,commitment across your enterprise,so in logistics like we could be a case,study for,uh creating a data-driven culture we've,gone through this process maybe over the,last,four years i guess i don't know i've,been within fragistix for 17 years or,18 years now and um,you know in the beginning back in you,know 2003,2007 2009 we had data,but you know we always looked at data in,in one way,and the world didn't really open up to,this bi,analytics culture that's been really,promoted,over the last five to maybe eight or,nine years,um so we've evolved in how we,use data to make every decision and when,we're in a meeting,if there's no data we you know we don't,really care about how you feel about,this issue,bring the data there's no more gut,feeling no more assumptions,um no more like oh that guy he always,knows the right answer yeah that doesn't,happen um,data can really tell you um,where things are going not only what,happened but where things are going and,it really does help make those smarter,business decisions where you get the,benefit is,in very concrete things like,the second bullet here the customer,journey,think about tracking every aspect of,your customer journey over the last 20,years,and then you would say oh man you know,what we're not getting,as many conversions um so let's have the,ux team,redesign the website and then you,redesign the website and guess what,happens your conversions get worse,well maybe the website had nothing to do,with the problem and this is really what,happens is people made decisions,without data and they still do it today,um,i mean you're going to see some,statistics in today's presentation where,this is not,commonplace in the enterprise and,and then finally the biggest thing is,having this,trust so instilling trust and commitment,across the organization,so then everyone is using shared metrics,and,they start to really rely on data as,what's driving the success,of your department your company or,organization i mean,we all have metrics right so you're,using uh,jira and your developers are writing,software and,it's very easy to tell who writes all,the bugs it's very easy to tell who,writes the most code it's very easy to,tell,who fixes the most bugs who responds to,the most customer requests,but are you using that in the right way,is the guy,that has the most bugs right written in,in your,repository in in your reports is that,because he's writing the most code,is that because he's answering the most,questions or is it because he doesn't,really know the technology or the,platfor

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Reveal - Dashboards | Verizon Connect

Hi, ik ben Matt van Verizon Connect. ,Weet jij of de productiviteit van jouw medewerkers beter is dan vorige maand?,En hoe staat het met het brandstofverbruik? ,Zijn er opvallende afwijkingen en zo ja, wat is de oorzaak?,Dashboards geeft antwoord op deze vragen. , Met Dashboards krijg je volledig inzicht in de prestaties van jouw wagenpark , Laten we eens kijken., Met Dashboards genereer je gepersonaliseerde weergaven op basis van jouw behoeften. , Sommige mensen zullen kiezen voor een dashboard met Payroll of Driver Safety. , Wagenparkbeheerders willen doorgaans overzicht van verschillende onderdelen binnen de organisatie, Er zijn talloze metrics waar je uit kunt kiezen. , Voor meer informatie over de beschikbare metrics klik je op de link in de video., Laten we nu eens kijken naar een Fuel Dashboard., "Wasted fuel" geeft informatie over brandstof verbruikt door stationair draaien boven de door jou ingestelde limiet., "Fuel purchased" vertelt ons hoeveel is uitgegeven aan alle brandstof in totaal en per voertuig.,En "fuel efficiency" geeft het aantal kilometers weer., De laatste twee opties werken het beste als je gebruikmaakt van een geïntegreerde tankpas., Het eerste wat hier opvalt, is hoeveel brandstof deze bestuurder deze maand heeft verspild. , Laten we daar eens in meer detail naar kijken., Deze pagina geeft ons gedetailleerde informatie over zowel de individuele voertuigen als de gemiddelde tendens. , We kunnen zien dat de meeste bestuurders drie tot vier uur per maand stationair draaien, rond de tien minuten per dag. ,Deze bestuurder draait echter meer dan twintig uur per maand stationair, ongeveer een uur per dag. ,Dit kost ons per maand 72 dollar extra en als we geen actie ondernemen, verspillen we 860 dollar per jaar. ,En dat is nog maar één bestuurder., Als je stationair draaien over de gehele linie ook maar enigszins kunt beperken,, kan dit een enorm positieve impact hebben op de brandstofkosten.,Onze "trend view" laat zien dat deze dag opvallend duur is., Als we deze balk selecteren, zien we de kostenopbouw van deze specifieke dag., Als ik nu deze bestuurder toevoeg aan de "graph view", , kunnen we precies zien voor hoeveel verspilde brandstof hij verantwoordelijk is., We kunnen ook meerdere bestuurders vergelijken in de "timeline view". , Deze bestuurder heeft een vergelijkbaar rooster met de andere collega’s,, maar verbruikt structureel de meeste brandstof., Dit zou een goed aanknopingspunt kunnen zijn om hem te coachen, zodat hij zijn voertuig niet zo lang stationair laat draaien., We kunnen hem ook helpen door automatische alerts in te stellen voor overmatig stationair draaien en over een week bekijken of zijn rijgedrag is verbeterd. , Meer informatie over het instellen van deze automatische meldingen vind je in onze Alerts-video., Met Dashboards verkrijgen we snel en eenvoudig diepgaande informatie. , Je kiest zelf de limieten voor de metrics gebaseerd op wat voor jouw organisatie belangrijk is. ,Wat geldt voor jou als te har

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Customers Reveal Why They Chose Snowflake

it's about a year and a half ago we,really decided to put more focus on,analytics within telltale and measuring,kind of everything across across the,board we partnered with snowflake to be,pretty much our entire data engine for,all of that as we looked for data,warehouse partners snowflake made a lot,of sense we ran entirely AWS shop so,it's easy to get a lot of our data into,s3 and ultimately we needed something,that had the flexibility to query a just,large lake of data because we take,everything but the format in which we,take it doesn't really always make sense,and then something that could grow with,us as we started developing the,architecture and the scaffolding that,went into some of the more analytics,ready tables that you're typically used,to when you work with a relational,database we have this problem at play,fab where we have a lot of data and run,complicated queries once a day and so in,the traditional data warehouse setting,you pay for 23 hours of compute a day,that you're not using and this made us,all very sad so when we know flake one,of the one of the first key things was,oh yeah your data is decoupled from,compute so I can actually pay the,appropriate amount for what we're using,so that was a critical aspect for us,choosing snowflake in the first place,the other is well it's not really sequel,in the traditional sense because it has,full JSON support everything is JSON and,it made a lot of sense to not have to,pick schema fronts no one wants to have,to fix an ETL pipeline because they,added a new column and code and forgot,to update their analytics database,that's a bad reason for a fire then okay,things like data sharing yes we want,that we have all this customer schema,that we don't even know and our,customers want access to that schema and,we want to store it and we don't want to,do schema inference on behalf of our,customers we don't even know if their,schemas are going to be backwards,compatible it's all very hard to work,within the strictly traditional sequel,warehouse whereas snowflake kind of,solved these problems really nicely for,us,so we didn't have to think about the,stuff that we didn't want to do we've,been using data as a service for for a,while so we're pretty familiar with it,and within that one hour kind of demo,session they kind of uploaded all of the,data that we use in our in our Vertica,and at that point I said well I am,regularly pulling down millions of rows,of data that needs further analysis we,have snowflake I'm going to give this a,shot we pulled up in all of our joint,tables and it was literally within the,first you know first dare dare to I'm,like well you know this is quite a bit,beyond what I can do with the CSV with a,local tableau analysis and it basically,began became really apparent that it's a,lot faster you know a lot simpler to,integrate and and it worked right out of,the box with all of our analyte,analytical tools so it seemed like a big,wind

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How to Integrate and Use Klaviyo & Reveal

hi everyone,in this tutorial we'll be discussing how,to send reveal customer data to clavio,and use it in email campaigns and flows,so let's get started in reveal,you'll be able to see customer rfm,groups,based on their residency frequency and,monetary value,our goal is to send these rfm groups,in clavio the email marketing platform,that,we are integrated with and create,personalized email campaigns,and flows for your loyal customers,customers who are about to churn,or other types of customers,in order to do that you have to go to,the settings page in reveal,scroll down to the integration part,and click on the klavio settings,here you'll be requested to add an api,key,a sender email and a sender name to,generate a new api,key you have to go to the klavio account,settings,and click on the api keys,generate a new api key and define a,label for it,then copy the api key and paste it and,reveal,in order to make sure that the customer,profile was correctly sent,to clavio you have to go back to the,settings page,in reveal and scroll down to the,export settings click on the export,general settings,and make sure that the customer profile,kvo export,is enabled and then click save,if you want to check enclave view how,the customer data was sent,just go to the settings page again,and click on the settings for clevio,customer profile,here you'll be requested to add a list,id,that we can generate from the clavio,account,go back to clivio to the list and,segments,click create a new list,and define a name for it copy the,id generated in the url,and paste it in the customers list id in,reveal,once you've connected the list for,testing now you can go back to the,listing segments,menu and click on the list that you've,created,there the customer profile was populated,with information about the purchase,history,the buying behavior metrics and other,information that will help you improve,the personalization,now that we set up the integration let's,see what types of campaigns and flows we,can create in clayview with the customer,groups from reveal,in our scenario we want to send right,away a campaign to the groups of,customers we are about to lose,click on campaigns from the left menu,and click,create a new campaign choose a name for,it and select the desired segment,for your campaign then you need to,create or choose a template in this,example,we are going to use one of the templates,available,choose a suitable message for this group,of customers,and the right content and get the ball,rolling,another option is to create automated,flows that are running,ongoing and require only a one-time,setup,and a couple of tweaks in time,if you want to create automated flows,click on flows,and then create flow then choose the,create from scratch option,let's say we want to send every 3 months,or 6 months,a message to our loyal customers who,have the highest current residency,frequency and monetary value,first select the list then add the email,you want to send,and configure the ema

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Reveal: Creating a Data Driven Culture

today what does it mean to be,data-driven the benefits of data-driven,building blocks will do a demo on the,we'll wrap off quick housekeeping all,the slides will be available after the,webinar and please ask questions in the,window so what is a data-driven culture,so we look at it in in three different,ways first off we you want to make,smarter business decisions you want to,use your data more effectively and you,want to instill trust and commitment,across your enterprise so infra gistic,slike we can be a case study for,creating a data-driven culture we've,gone through this process maybe over the,last four years I guess I don't know,I've been within four gistic for 17,years or eighteen years now and you know,in the beginning back in you know 2003,2007 2009 we had data but you know we,always looked at data in in one way and,the world didn't really open up to this,bi analytics culture that's been really,promoted over the last five to maybe,eight or nine years um so we evolved in,how we use data to make every decision,and when we're in a meeting if there's,no data we you know we don't really care,about how you feel about this issue,bring the data there's no more gut,feeling no more assumptions no more like,oh that guy he always knows the right,answer yeah that doesn't happen um,data can really tell you where things,are going not only what happened but,where things are going and it really,does help make those smarter business,decisions where you get the benefit is,in very concrete things like the second,bullet here the customer journey,think about tracking every aspect of,your customer journey over the last,twenty years and then you would say oh,man you know what we're not getting as,many conversions so let's have the UX,team redesign the website and then you,redesign the website and guess what,happens your conversions get worse,well maybe the website had nothing to do,with the problem and this is really what,happens is people made decisions we,outdated they still do it today I mean,you're gonna see some statistics in,today's presentation where this is not,commonplace in the enterprise and and,then finally the biggest thing is having,this trust so instilling trust and,commitment across the organization so,then everyone is using shared metrics,and they start to really rely on data as,what's driving the success of your,department your company or organization,I mean we all have metrics right so,you're using JIRA and your developers,are writing software and it's very easy,to tell who writes all the bugs it's,very easy to tell who writes the most,code it's very easy to tell who fixes,the most bugs who responds to the most,customer requests what are you using,that in the right way is the guy that,has the most bugs rut written in in your,repository and in your reports is that,because he's writing the most code is,that because he's answering the most,questions or is it because he doesn't,really know the technology of the,platform that he's writing code for s

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Reveal Dashboard Best Practices, Do’s & Don’ts

that this is our first ever,um showing our our webcams because,nowadays it seems we're on zoom meetings,or teams meetings,and web x's and you're always sharing,your webcam,but for webinars even though it's been,the technology's been there for like 10,years,no one ever does it so this is really,our first uh,our first webcam sharing so we're pretty,excited that you can actually see who,you're talking to today,and we're excited to bring you uh the,first webinar in our series,um for the next couple months on reveal,and what we're going to talk about today,is dashboard,best practices do's and don'ts it's a,very fun,webinar there's a lot of cool,information in this webinar and i think,you're going to,enjoy the content and the demo as well,so with us today is um casey mcguigan,she is our product manager for reveal,many of you know her from the emails,that you get or interacting with her as,customers,my name is jason barris i'm a senior vp,of developer tools here,and obviously i work on reveal we work,on reveal all the time so this is a,great product exciting product for us,it's a growing product it has a lot of,killer features we're,heavily invested in moving this product,forward so,not only um do we think it's really,competitive today but we want to hear,your feedback so as you're using the,product,and trying it out please let us know,what um what we can do to continue to,make it useful,for you so today we are going to,look at the um do's and don'ts the best,practices so i have a quick agenda here,we're going to look at understand the,importance of data vis how the brain,processes visuals best practices we have,a hall of shame,um which the hall of shame is once you,see some of these,visualizations you're going to be like,oh my gosh i see those every night on,the news,um it's amazing how much people lie,through data visualization,uh and it's worse now than it ever has,been because people,now are getting the hang of it uh we'll,do a demo then we'll wrap it up,quick housekeeping um tomorrow,uh john in marketing is going to send,out,the recording a link to the slides,in a follow-up email so make sure if we,go to your other or junk,look for that tomorrow and then there's,a questions window please ask questions,in the questions window,while i'm talking um casey's gonna,answer and when she's demoing i will,answer those questions,um and uh for the uh series that we're,working on so this is june 10th so we've,got to today's webinar,june 24th we're going to do one on,advanced analytics with,rn python uh the eighth we're going to,do building a data driven org the 27th,we'll look at machine learning,and august 5th we'll finish it up with,using the,sdk um to modernize an existing app so,for example,if you have a windows forms or wpf app,how can i make that,more modern maybe create new revenue,streams with reveal,we're going to walk you through that um,so in two weeks you'll be uh,if you're interested in how you can,extend reveal,using tools like r and python um tha

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ExtraHop Reveal(x) Platform Walk-Through

hello my name is zach petticord i'm a,senior sales engineer here at extrahop,today i am going to give you a high,level overview of our reveal x network,detection and response platform,reveal x operates on the premise that,network packets are the richest source,of data for security teams and ingesting,them gives us the ability to see,everything,unlike log or agent-based data sources,no attacker can hide from the network,simply connect a packet feed via a port,mirror or cloud tap and then you have,instant visibility into your environment,we learned the complete details of every,device and every transaction,and apply our cloud-powered machine,learning against that network metadata,to detect malicious behavior this,security overview page displays a,summary of all of the malicious activity,observed in the environment right now,but let's drill down into a specific,device,the one here that has the most,detections associated with it,now ai and ml have become table stakes,for the advanced security products but,there is little differentiation among,vendors when it comes to algorithms and,techniques,it is the underlying data that truly,matters most,the network is the most complete source,of information and everything you see,here is auto discovered and auto,classified with no configuration,necessary on your part,device characteristics like ip addresses,host names users software,and even network peers are all passively,inferred and updated in real time,visibility into the communications,between devices on your network is a,fundamental security best practice,mandated by security control frameworks,like cis and nist and raviolx greatly,simplifies meeting this requirement,reveal x does go beyond the traditional,port protocol and throughput metrics to,include every url visited every database,query executed,and much much more even if that data is,encrypted,here we see a complete summary of all of,the files accessed from this device,all of this metadata is then,de-identified and tokenized before being,processed by extrahop's cloud-based,machine learning engine delivering,advanced behavioral base detections for,even the most difficult to detect,attacks,here's an ml power detection that,indicates potential data staging,activity underway which is typically a,precursor to ransomware or exfiltration,attempts let's take a closer look,as reveal x is continuously learning the,behavior of every asset in your,environment in this case it has,identified an unusually large amount of,data being transferred from this,accounting file server or vlx makes it,trivial to view the entire sequence of,events in an attack which is chained,together in this related detections view,of the total attack life cycle from the,initial compromise to the eventual,actions on objective,automatic gathering of data relevant to,the potential threat shrinks the,investigative workload from hours or,days to just a few clicks,here rvlx provides a list of the users,involved the files touched and the ips,that

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