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Postscript STEP-BY-STEP tutorial for beginners 2022| SMS MARKETING COURSE EP.1

hey guys welcome back to this video in,this video it's gonna be a quick one i'm,gonna be walking you through the,postscript platform just helping you,navigate log in navigate um,this is gonna be a very quick one i am,doing a series so the more episodes that,will come out the more in depth it will,go and we're going to be creating live,campaigns we're going to be creating it,together whether you're a brand owner an,agency owner you want to do it for,clients,um completely fine,come with me on this journey be sure to,subscribe and if you have any requests,or any questions comment down below i'm,quite quick with the responses and,response videos,if you have any requests i can add that,to the series so over here i've just,created a demo shopify account,um,we're going to be using this url to log,into postscript right so let's get on to,the front page so,once you get to the front page you can,either log in through um email or log in,with your shopify i'm gonna pretend that,we're starting from scratch,so i'm gonna go through the free trial,once you click select free trial you're,gonna head down to,something like this and then what i'm,just going to do is install,the app,so let's go through the entire process,together,if you're an agency owner and you have a,client that's already on postscript what,you'll need to do is literally give them,your email and,they'll need to add you right you will,not be able to add yourself um,or request access like in facebook so,let's go through the welcome process,right welcome to postscript let's just,continue with that one,um,let's create a quick login,email address,and i'm just gonna create one on the fly,this does not really matter,continue,okay,i've watched the video you guys can,watch this i've already watched,everything,awesome you can add this clipboard to,your,terms of service your privacy policy,literally copy and paste,privacy policy copy and paste that add,that to your store,um sms baby so,this is you can add branding here this,is not really important um,i'm just going to continue with this one,start with the keyword um,we can continue for this one,continue,awesome so,you can go ahead and continue with that,i'm just i'm going to leave that these,aren't really important,continue to dashboard,so this is not gonna trigger anything,um,free usage credit okay you've got a,thousand credits,and they expire complete billing so you,can do that um approve proven shopify,cool,so let's get started right this is the,entire dashboard,so what we have here on the dashboard is,you can see your total subscribers your,new subscribers,the responses that you get from every,campaign or automation,and then the total earned per sms so,down here you can also see top live,automations it gives you stats on how,your automations are performing so the,unscribe rate,and you can click here for last seven,days last 30 days last 90 days,you have that option,and then you can go ahead and look at,your different campaigns,and then,you can create a c

The above is a brief introduction to Postscript SMS Marketing

Let's move on to the first section of Postscript SMS Marketing

FULL SMS Marketing Tutorial on Postscript

hey everyone so today i'm going to show,you exactly how to set up your sms,marketing to help you build a new,revenue channel so you can improve your,conversion rates and increase your,repeat buyers so platform wise there are,a few channels that you can use,including plavio sms bump postscript,attentive and more,i personally like postscript because of,the awesome level of customer service,that they provide and equally important,the level of segmentation that they,provide for campaigns so when it comes,to testing finding best performing sms,campaigns and segmenting your audiences,will be very very important so let's,walk through it here first you want to,head over to postscript i've left the,link in the description below you want,to hit the sign up button and type in,your shopify store url,once that's linked you want to go,through each step in the process here,don't worry too much about these parts,because we can tweak everything we need,in the dashboard,now once you do that we'll finally be in,the dashboard so before we dive into the,automations and campaigns i want you to,head over to your settings really,quickly where it says require confirmed,opt-ins i want you to click that check,box what this means is that whenever,someone opts into your sms marketing,they're going to get a text that they,have to reply to in order to confirm,that they actually signed up for,marketing messages this is a great way,to avoid people who might be putting in,fake numbers or you know maybe they,accidentally had a typo so it saves you,from that trouble there,another thing you want to set up in your,settings is your contact card you want,to set this up with your logo and any,contact information this is optional but,you can send out a campaign to your,subscribers with a link to your contact,card and get them to add use contact in,their phone if you want to now let's,jump into apps here we can see that,there are a ton of integrations related,to shipping email marketing reviews and,a lot more that you can set up with,literally just a click of a button,so if you head back to the dashboard,here this is where your analytics will,live so you can see how much money,you're making and this is a dummy,account by the way so there's nothing,here right now but as you grow you'll be,able to see how much your automations,have made you how much your campaigns,have made you and how many people have,opted in via a particular,keyword,so here are the metrics that you need to,be aware of and what they mean just very,quickly we'll go over this unsubscribers,pretty obvious the amount of people that,unsubscribe your click-through rate or,ctr this is the percentage of people who,clicked on the links in your messages,and this is how you calculate it your,conversion rate is the percentage of,orders generated through the specific,automation so maybe your welcome series,or your banning cart,and the conversion rate is calculated,with this formula here,and another important one is your,earnings per m

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How to do SMS Marketing | Top 3 Hacks & Strategies

now this is where i do things a little,bit differently to most people i say do,you want to upgrade your discount code,we'll give you an extra fifteen percent,i'll give you twenty percent i'll give,you twenty dollars whatever it is,something juicier because sms is more,powerful as part of our youtube series,um how to create a million dollar brand,i did say that i was going to get our,consultants in,simply because they know more than me in,these domains,they have taught me a lot they implement,a lot of things for my brands as well,as well as they help our internal teams,scale out those channels so today i've,got jason williamson here um he is an,absolute sms gun so we're going to go,through some crazy hacks today,some of his past experience and yeah,hopefully,you know hopefully you're going to get a,lot of value from it as well so welcome,to the show man thanks for having me,awesome so i thought we'd start with a,bit of a story you told me one before we,started rolling about sms marketing and,how it can really turn a business around,yeah so,it's really hard to give people kind of,like these real world examples and i,really like to bring in i guess,characters that people know so a good,one is gary vaynerchuk everybody knows,who gary is,and,when gary kind of like built the,business wine library that you know he,kind of um,invested well built into with his,parents he'd build it up so i think it,was it's like 64 million dollars,annually,by taking it online and gary decided to,exit out that business you know he,wanted to exit out of his business start,his own so he went ahead and started,vaynermedia,so after he kind of exited out obviously,his parents didn't know we're going new,and eventually the business started to,decline and it eventually halved so his,dad was like hey gary we need your help,like i need you to come back and kind of,fix the business so he came back in and,with um i guess with the skills of,vaynermedia and stuff like that he,implemented something that kind of you,know masterminded a couple things and,came up with something that they called,wine text,and it's basically sms,marketing so what they would do,is they'd have a landing page and people,come in and enter their like main,details right like you know phone number,mailing address you know first name last,name and also their credit card detail,so once they're on this list they're,also saved so like the the um the credit,card saved using like stripe or,something,and eventually,he'd start sending out these sms blasts,and i think they did daily deals,so every day they text out this list of,daily deals and people just you know buy,with it using their credit card that's,already subscribed it turns out that,that business model there that kind of,that channel of marketing being sms even,though you know back in the day when,they first died it would have been even,more fruitful than today because the,same with email but what it said was,that he said that he had an email list,of 400 000 peopl

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Postscript SMS Tutorial: A Step-by-Step Walkthrough of the Platform

hey everyone it's brandon from electric,marketing and today i'm going to be,showing,you uh the postscript platform and,walking you through,uh the various different things that you,can do uh within it,postscript is one of the best sms,platforms out there for,shopify especially for merchants that,are using recharge to power their,subscriptions as well,with the robust integration that their,team has built out there,um so i'm going to use one of our,clients accounts,to walk you through and we will start,with the most basic thing in the,dashboard,and get all the way down to analytics as,well,i'm just sort of taking these step by,step so,to start first you'll see your total,number of subscribers,up at the top so this particular client,has a little bit over 3 500 on,postscript,you can look at your dashboard in terms,of today,last seven days last 30 days last 90,days,and the last year and then you can see,your top live automations,so naturally the welcome series is one,of the best ones,and you can see as they sort of,proliferate down,and then the best campaigns you sent out,and also,which keywords driving the most,subscribers to your list um,so you see this free six pack keyword,which is,a really high count we're actually,driving a lot of paid social traffic to,that,as of about a week ago to this landing,page,which has email and sms opt-in to klavio,and then the postscript on desktop,but if you were to view it on mobile it,actually only has,mobile opt-in so you click on that link,and it's going to populate,a text message on your phone with a,pre-populated message,to your short code that will,automatically opt you in you just have,to click send,so we've gotten a little bit over 300,new sms subscribers in a week just from,this landing page,but i will leave that for a different,video in a different talk,so that's your dashboard at a high level,you can see your new subscribers,responses received and your total,learned as well,something we like to take a look at is,campaign revenue versus automation,revenue,and keyword revenue we want automation,and keyword revenue to be as high as,possible,because the bulk of your sms,communications,should be automated if you set up enough,automated flows,most of your customer journey should be,covered by those automated flows,and that way you're making sure that the,communications are timely and relevant,and that it's not just a tuesday and you,feel like sending out a blast to your,list,so that allows you to keep your,unsubscribe rate really low,and then also just curate a really,healthy relationship with your customers,and your contacts on your list so that's,the dashboard,in a nutshell next we'll go into,keywords first actually because this is,one of the best ways that you can,drive opt-ins to your list these,keywords you can promote basically,anywhere,website social media your email you can,put in your product packaging you can,put it on,qr codes that you send out in shipments,to customers,and then when in-person events

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Postscript Overview – Getting Started With SMS Marketing

hey everybody its charlie from the,PostScript customer success team today,i'm going to show you a quick screen,share video so you know how to get up,and running with SMS marketing in no,time,so let's assume that you've already,installed the app from the Shopify app,store which you can do so by clicking,here once installed this is the screen,you'll see after going through,onboarding and setup and there's a,couple things to note first is this,number up here this tells you how many,send able customers or subscribers you,have this bar shows how many messages,are left in a month and you can always,go up here to remind yourself the,difference in cost between SMS and MMS,next there's a bunch of resources on,best practices and if you need to,upgrade your account to add more credits,you can do so in the account button here,let's start by looking at customer,segments so customer segments are how,you can build out specific segments of,your audience to target with messages so,if you want to send a campaign to let's,say everyone in your audience then you,don't need to build out something custom,but if you want to send it to a subset,you do so here and you can use any,combination of all these fields and,and/or logic to build a segment so for,this example let's look at people inside,the US who have purchased let's say,greater than one order and they've spent,less than $100 so this text this test,segment you have you can save it and,this segment will then show up when you,want to create and send them a campaign,and this is the campaign screen you can,see all the campaigns you've sent,previously or you can create a new one,and we want to send that to our test,segment so we'll select it from out of,all these segments in the drop-down here,this will be our test campaign now this,is our visual campaign creator screen,where you can see what messages will,look like when they go out you can pull,in dynamic information like the customer,first name let's do that now so we'll,click first,insert tag what this does is it'll,change what's fills into this field for,every single customer so that they get a,personalized message otherwise you can,type in whatever you want your message,to be like get 50 percent off if you,shop today sincerely your friends at,script will add a reply stop to,unsubscribe and we'll grab the link from,the PostScript website so if I was to,send this campaign out this is what it,would look like and you can always,change or add a different photo or gif,from this year the message strength,reader will give you advice on how to,make your message perform better and be,even stronger and you can add emojis,from this button right here so let's,save and continue to preview now this,preview screen will summarize everything,you need to know about the campaign the,segments it's going to what time you,want it to go out and then it'll also,tell you the credits now this is the,estimated number of credits it takes to,send the campaign sending an SMS message,which is ju

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Shopify App: Postscript SMS Marketing

welcome back to my channel so today,we're going to be doing something a,little bit different,now i wanted to go a little bit in depth,do a quick little review on this app,um for that shopify has,now i have a shopify website which are,viewing right now,and you see this this text text you know,bria,mia wig subscribe to and my number,that's what we're going to be getting,into this new feature that i do have,and the app that i use on shopify so,just a quick look,this is my website i have it on shopify,i chose shopify for,no real reason i heard kylie jenner had,it,um and this other wig maker that i,follow she had it,so you know they said great things about,shopify and the customer service you,know they'll help you,and they do help you they sit on the,phone and help you give you step-by-step,how to do certain things on your website,so i really like that um i heard of,things about big cartel,which didn't and wick which didn't you,know,do anything for me so i just got shopify,again no real reason,um but i'm happy i did choose shopify,honestly,so got somebody to design my website,this is it so we're going to talk about,today the app,which shopify has apps that you can add,to,your shopify site one of them that i,have,it's called postscript let me move this,postscript,and it's basically a msm marketing,um text so you can send blast text,messages to your customers,and they'll get it right away now unlike,emails,everybody doesn't check their email,often or,often enough to get your emails for the,sales now if,it's a person like me i check my email,every single day multiple times a day,that'll be good but every customer is,not,you know like me um so the text message,was just way better,um i took a free class a couple days ago,and they were talking about how sms text,blast,marketing is like expensive but again i,have shopify the app was,it's only twenty five dollars twenty,five dollars a,month and so far i have 449 subscribers,and i you know black friday and cyber,money just passed so i made,three that a little over three thousand,dollars with six orders,so to me and i'm still in the free trial,i have like 14 days left and it was a 30,day free trial so,that's like really you know good to me,because,when i check um shopify which i have,shopify they have their own email now,their own email like system um,so i sent out email blast for,black friday and i only got,this so i'm grateful for it of course,but,only one order and i have 536 people,emails that have subscribed on my,website so i'm not just,imagine if i have 536 people to opt into,my text blast,how many orders i would have gotten only,with 49,i've gotten six and this is in the first,30 days this is new,you know for me doing this so,it's pretty dope i like it um like going,hard with people,i'm going hard on instagram for people,to like sign up so you can have a sense,of,incentives and sensitive and follow me,on instagram too guys,um to get your customers to sign up look,at this,you can subscribe to text,and yo

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Postscript & Klaviyo Integration Guide: A Step-by-Step Walkthrough

hey everyone it's brandon with electric,marketing and today we're going to be,covering the postscript and clavio,integration,uh this is a follow-up to my first video,that i did,on how we set up this landing page using,both clavio postgrip and unbounce for,our client,mct co now known as uh new school,so we're going to cover a couple main,things one is,sign up forms in klavio how you can pass,those phone numbers over to postscript,another is how to set up a welcome flow,in post script for,those contacts who you collect via the,clavio form,then we're going to touch on how to do,quagladio segments,based off of post group data and then,we'll touch on how to create a clayvio,conditional block,in your email templates and last but not,least we'll look at,how we can utilize claviolis in,postscript,so to start first we're going to cover,the integration,so i'll go ahead and use uh an old,account here it was never set up,and what you'll do is you'll navigate to,integrations,you'll click on clavio actually it looks,like we're set up here let's find one,that is not,what you'll do is navigate to,integrations and then your integrations,will be clavia so here's where you'll,enter in your plavio api key and your,clavio public api key,and then you'll go ahead and save that,out and that's really it all you have to,do,is pull those and the way that you pull,those is from your account,in clavio you'll go to settings,and then api keys and you'll create,a private api key you can see here we,created one called postscript that,private api key,that's what you'll plug into the clavio,api key portion here and then you have,your clavio public api key as well,which is what you see at the top here so,once you have those two you drop them in,postscript,click save and you're ready to go now,once you go ahead and actually do that,you're going to see some lists,that show up as well as some forms,now these forms are all of the claibio,forms that we've integrated in the,postscript,and these lists when you when you toggle,make available in filters,that means that we can now segment phone,subscribers in postscript,if they are or are not a part of this,segmentation,in clavio and that's valuable because,clavio segmentation can get a little bit,more granular,specifically as it relates to like,products purchased,and you can start to push email,data into postscript and like use email,response as,segmentation uh criteria for your sms,sends as well,now let's go ahead and actually take a,look at the clayvio forms and,what you need to do to set those up so,that they do pass over to postscript,so we'll go ahead here and we're going,to go to sign up forms,and we'll use this test one that i,created here,and what you're going to do is create a,form whatever maybe,pop-up embedded into the website or,what however you are using the clayvio,forms,functionality to capture subscribers and,what you'll do is you'll add in phone,number,and then you're going to click do not,collect sms consent here,again cli

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The best SMS marketing platform for 2022 | SMS marketing strategies for Ecommerce 2022

if you're an e-commerce brand founder,and you're thinking of changing vendors,or you're thinking of starting sms,marketing and you don't know what,platform to choose in this video i'm,gonna help you decide what platform is,best i'm gonna give a recommendation and,by the end of the video you'll be able,to pick between the main players which,one is best for you stay tuned so let's,evaluate right,now,what should you consider,when choosing a specific platform right,i would urge you to look at all of the,integrations right you want to be able,to make sure that um whatever you're,working with it can integrate with all,of your tech stack right then the,ability to split test which is really,really important,um because you want to be able to,optimize right and not just set it and,forget it right then attribution,you want to be able to have an accurate,view of your roi,then customer support and ease of use,customer support is always really,important,for those of us coming from facebook,yeah this is very important and also,whether you can create conversational,flows,so,we are gonna put all these platforms,head to head and then you can decide,which one at the end of the day is best,for you,now it all depends on what you want at,what stage you are and,how big your list is right so let's,start with attentive now attentive is,really for,grateful enterprise brands right it,this was built for a ton of industries,not just e-commerce events um,b2b service industries right and they,work with bigger brands such as sephora,coach right so they served different,industries right um the really great,thing about attentive is it has really,really stellar um,compliance right so that is important,because you want to make sure that you,are protected in fact they protect it in,fact they have an in-house legal team to,help you with all of this right and they,have conversational flows which is great,and they have really cool integrations,as well,the only thing is that they have a,30-day attribution window which can lead,to inaccurate reporting of roi right so,you're not,you don't have the ability to see okay,is this really how much sms brought in,and then they have av testing and their,customer support is really really great,now let's go over to postscript,post trip,is,fundamentally for shopify variants that,is why it was built,and that's why it's so popular amongst,d2c brands right next to,attentive,it is made for small to medium sized,brands,and by far it has the strongest,integration right you can also pull,um historical data that will unlock um,advanced segmentations right so,the only thing is that it doesn't have,conversation of those which i think is,very important because you want to be,able to,really create a personalized experience,for your customers and pull that data,not only from postscript but,cross-channel right you take talk to,your facebook,um,so it's integration like i said it has,the strongest shopify integration it has,zendesk recharge or kendo clevio privy,car

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Postscript SMS Marketing Tool Demo and Review in 5 Minutes or More | Ecommerce Tech

hey it's therican this is postscript in,five minutes or more let's go what is it,post graph is a premium self-serve SMS,marketing tool with a deep Shopify,integration which gives you the ability,to segment customers by over 30,different filters based on their history,and interaction with your store the,power of their tool increases when you,use their robust klaviyo integration,which allows for additional segmentation,in triggers based on email behaviors SMS,is a highly regulated space that,requires explicit opt in by your,customers you cannot simply buy a list,of phone numbers or start messaging,numbers even if people have provided you,those numbers from building information,you need their express consent the TCPA,compliance requires explicit opt-in with,a clear way to opt-out in every message,or message sequence through PostScript,you will always meet all regulations,required for attaining opt-ins and can,put that worry to rest allowing you to,focus more on your messages growing your,list and using SMS to generate real,tangible revenue there are four,different tools for growing your list,through posters the simplest being the,native mobile pop-up that provides,customers with an easy way to opt in the,first time they come to you it works by,generating a pop-up asking them to sign,up for mobile messages either in,exchange for updates on your store or a,discount usually depending on what works,for your customers specifically once,they click to sign up their messaging,tool whatever it is SMS iMessage etc,will open up a phone number and the,appropriate message with auto text,populated for them to send that text all,they have to do is hit Send and they'll,be registered with your store other ways,to get people to opt in that they,provide are through text to opt-in like,a certain number lists or links that,they can share that you can then send,out in an email or if you want to use a,QR code post groups is dedicated to,removing the spam out of SMS by,providing better segmentation targeting,and relevant messages to your customers,they offer two main types of messaging,its action based automation campaigns,and manual campaigns once the campaign,is created you can utilize over 30,customer filters to drill down on the,specific type of customer you want the,messages to go to for example you can,create an automated car,campaign that offers different discounts,based on the value of the cart so if,customer a abandons a cart worth $50 a,customer B abandons a cart worth $200,you can set different messaging criteria,and different discounts given to those,to different people another great,feature of this tool is the ability to,respond live to customers who are apply,to your messages whether you utilize the,help desk like gorgeous or Zendesk or it,is just up to you or your team,PostScript automatically notifies you of,a reply and allows you to respond in,that moment you don't even have to go,into the tool they'll generate an email,and you can respond through your own

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Brands Talk SMS Marketing - How Deathwish Coffee Keeps SMS Unsubscribes Low - Postscript.io

as your list grows you've got to,continually nurture those subscribers,with the right messages at the right,time,do that well and your unsubscribes will,be low the longer subscribers are on,your list the healthier your list is,new subscribers are more likely to opt,out early in the process which is why it,is so crucial to engage and delight them,early on and keep them coming back for,more,we measure unsubscribes using this,formula,total unsubscribes within the first 30,days divided by the total number of,subscribers during those same 30 days,depending on your number you may fall,into the room for improvement,intermediate or textbook bucket here's,how one postscript merchant is hooking,and retaining customers for the long,haul,my name is kelly and i'm the digital,marketing specialist at death wish,coffee,and we've been around since 2012. a lot,of extra strength coffees have come,about but we kind of still remain to be,one of the only natural,high calf coffees,the level of familiarity we speak to our,customers with kind of like helps build,that relationship really fast and,utilizing sms specifically to do that,from the start with a new subscriber is,helpful because it's so much more of a,one-to-one communication,for our company specifically we have a,predictive range of time it takes for,like customers to finish each,coffee product type so pairing that with,the purchase behavior data that we're,able to pull within postscript allows us,to kind of like create that messaging,that's hitting people at the right time,with the message that's going to be,meaningful to them as far as like,refilling the coffee order that they had,getting to pair some of those data,points together within postscript allows,us to kind of like make sure that we're,always on point with the messaging in,terms of timing,we do start people off with our,introductory discount offer if they've,yet to purchase with us before so if,they are a new customer if they don't,convert on that right away like just,within a few couple days we follow up,with a more content focused approach if,people have yet to convert they're still,following through our walking series,then they get hit with code and it'll be,revealed to you once you've already got,your cart full and that's pretty,successful for us if that has still not,kind of made the conversion for people,then we continue on with that a little,bit more content focused strategy just,providing more value proposition to why,we're worthy of their purchase,the texts within the series were just a,little bit overwhelming and we're,getting people to drop off we optimized,that a little bit and then we were,testing the,length of time in between each message,were we being too aggressive by having,too short of a window and just through,kind of like testing those different,things we were able to kind of decrease,that unsubscribe rate which was awesome,we have a very engaged mug collecting,community,within our audience and our coffee,subscribers get early acc

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