Pixlee TurnTo Social UGC

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CEO of Pixlee, Kyle Wong: 500 Brands Pay $18m ARR For UGC Management Platform

hello everyone my guest today is kyle,wong he's the ceo and co-founder of,pixley a visual marketing platform that,helps brands to market and sell using,real customer photos and videos all,right kyle you're ready to take us to,the top,let's do it nin okay so first off is,this a pure play sas company,uh it's a peer play sas company with,some data network effects um our,business model is sas but you know like,many other sas companies in this space,we're based off usage versus seats,okay so you don't have any upsell,revenue based off number of seats it's,only based off usage,correct and so the upside revenue comes,from that and not to kind of go so deep,right now in the first 10 seconds but,yes we're a sas based company and that,scales with volume and usage of photo,served okay so yeah give us an example,of how maybe kempton use you how do,these folks use you on a daily basis,yeah so um so we're a sas platform that,basically helps brands harness the value,of their customer stories so our core,belief is that your customers are some,of your best marketers and that we built,software to make that more scalable so a,lot of the brands today um already have,consumers that are posting about their,brand um on a day-to-day basis talking,about their experiences at kempton,hotels or airbnb or the product they,bought et cetera and what our technology,does is we provide that infrastructure,to use that content at scale everything,from the collection of the content the,permission rights of the content the,tagging labeling of the content and then,the infrastructure to put the place put,the content in the right place you can,almost think of it like an api for,content but that content being customer,stories otherwise known as your most,valuable marketing asset,and what are people paying i mean give,me a general range here i'm sure you,have a lot of different cohorts but on,average what's a brand going to pay per,year per month to use the tech,yeah we have a ton of cohorts um so we,have a free tour um so anyone who's,listening and wants to just do it right,away we have a free tier uh we have kind,of a commercial mid-market tier that,encourages anything between a thousand,couple thousand bucks a month and then,we definitely have an enterprise tier,that's more in the tens of thousands a,month,and that's for brands who are doing this,at a global scale,so in other words if you just want to,use this on a small part of your website,that's one thing but a lot of our top,customers today are using us at a global,scale across their e-commerce email in,their ads you know in their stores,they're using it anywhere you see a,photo so like a lot of api contents uh,platforms it's kind of like a uh scale,it scales with usage so kyle just a,simple fight because then i want to get,more of your background story here i,mean are you you know let's just talk,about your paid folks not free it's,great you have a free plan but on the,paid plans it sounds like people are,paying you know your swee

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How Social Sharing Fits into Your Customer Journey

hello everyone thank you for joining me,for Pixley and Simply Measured jointly,how social sharing fish into your,customer journey before we begin I,wanted to introduce our speakers today,my name is Juliet carnally I'm a,marketing manager here at Pixley and for,those of you who don't know Pixley we're,a visual marketing platform that helps,brands to market and sell with real,customer photos so we work with over a,hundred and fifty brands such as Kimpton,Hotels chemists call Old Navy Levi's and,more and we help them scale their,word-of-mouth marketing with real,customer testimonials and with us today,is also Lucy head senior content,marketing manager absently measured and,thank you so much for being here today,with us Lucy do you want to give us a,quick intro on yourself and Simply,Measured hi how could it be here thanks,Julia I'm a senior content marketing,manager since we measured as we have,said you know we provide social and,content marketers the most complete,social analytics that includes listening,profile analysis and reporting and,content share tracking conversion,tracking and our mission is really to,give social and content marketers,insights they need to move from,conversations to conversions on social,and help them distribute their messages,and offers more effectively so we serve,customers like Microsoft adidas CL,Seahawk just to name a few and we're,excited to talk social sharing and the,customer journey today all right me too,we're quite lucky to have you so let's,jump in,so the but today we're going to do a,quick deep dive into how social sharing,fish into the customer journey so as a,quick recap we'll review what the stages,in the customer journey looks like today,and why you should be using your,customer journey as your new marketing,funnel so then he'll jump in and we'll,chat about how social media sharing can,be put to use to help customers through,the awareness,consideration purchase loyalty and,finally advocacy stage but before we get,going a quick little bit of housekeeping,this webinar is going to be recorded in,our live sessions today and we'll send,you an email of the recording to rewatch,or share with your colleagues,on Tuesday morning so you'll also be,able to find it on Pixies website in our,resources section and on Sydney measures,YouTube channel so if you take a quick,look at your webinar panel there's an,area where you can type in questions to,the organizers so if you have any,questions as we go along just feel free,to type in your questions there into,that questions pane of the control panel,and you can send your questions at any,time during the presentation and we'll,be happy to answer them at the end of,the webinar so just to make sure you,guys have got it can we give it a quick,try right now if you guys can just type,in where you're joining us from Iowa,Cincinnati box in Los Angeles great okay,you guys have got it great so today,we're going to take a quick look at the,customer journey as it stands and then,we'll di

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Webinar: How to Use UGC to Take Abandoned Cart Campaigns to the Next Level 1

everyone welcome to the webinar we're,just going to wait 1 or 2 minutes for a,few more people to join we'll get,started momentarily momentarily,you,right looks like we have a great,audience here already so let's get,started,welcome to the Pixieland mailer webinar,how to use user-generated content to,take abandoned cart campaigns to the,next level today we're going to discuss,how to improve your abandoned cart email,campaigns with more engaging and,personalized content I'm really excited,to introduce our speakers today but,first we're going to discuss a few,housekeeping matters first please post,your questions throughout the webinar,under the questions tab in the,application and we will get to those at,the end hopefully we can get to all the,questions also you can tweet this,session using the app Pixley and ACT dot,mailer tags and we encourage you to do,so in addition you will find picks leads,email solution guide available for,download in the handouts section of the,application this PDF provides a great,overview of using user generated content,in any type of email and lastly this,webinar will be recorded and sent to,each of you so you can catch up on,anything you missed or share it with,your colleagues it will also be posted,in the resources section I'm the Pixley,website within the next day or so my,name is Mariam traveling and I am the,content marketing lead at Pixley and now,I and I'll be your moderator today I'd,now like to introduce our speakers for,the webinar first we have been Staveley,vp of operations at dot mailer ben has,over 10 years of experience in digital,marketing including spending three years,architecting and selling a proprietary,e-commerce system and most recently,spent four years running a successful,london-based Magento agency based out of,dot mailers New York office Ben is,leading dot Miller's dedicated ecommerce,team dedicated to delivering the best,email marketing solution for online,retailers second we have andrew higgins,director of marketing at Pixley based,out of San Francisco andrew has worked,in digital marketing for the past,gate and has been with Pixley for over,four years prior to which he worked at,entertainment brands such as ESPN and,Paramount Pictures more excited to have,you both with us today now I'm going to,turn it over to Ben to give us an,overview of what dot nailer does thank,you very much for the the intro and for,having us on the webinar so don't made,it we were a global email marketing and,marketing automation provider we have a,global customer base of over 70 thousand,users across about 4,000 companies our,mantra really is to make advanced,marketing techniques easy and accessible,to the you know the normal retailer we,do that probably providing drag-and-drop,functionality from segmentation to,content creation to automation workflows,a lot of that all stems from the data,that you hold within that mailer and we,make that possible by having leading,integrations with some of the main,ecommerce and CRM

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Designing an e Commerce Storefront that Tells Your Brand Story

alright hello everyone and thank you for,joining me today for Pixley and BB,excels joint webinar on designing an,e-commerce store front that tells your,brand story,well again I wanted to introduce our,speakers today,my name is Juliette car Noi I am a,senior marketing manager here at Pixley,and for those of you who don't know us,we're a visual marketing platform and we,help brands to market and sell with real,customer photos so we work with over 150,brands such as GoPro Levi's jeans Rent,the Runway Under Armour and more to help,them to scale their word-of-mouth,marketing with user-generated content so,we help our clients to essentially to,tell a stronger brand story on their,e-commerce store fronts with those,photos and videos that their very own,customers are sharing about them online,so essentially we help brands to market,and sell with user-generated content,images and with us today is also the VP,of design and development at BV Excel,Kenny Rosenberg Kenny thank you so much,for being with us here today do you want,to give us a quick intro on yourself and,BB excel hey everyone my name is Kenny,Rosenberg I am the VP of design and,development at BB excel we love Shopify,plus we're one of six original Shopify,Plus partners and one of the largest and,we've had the opportunity to work with a,lot of brands with some riveting story,lines such as movement watches Red Bull,good American and Kylie cosmetics I'm,excited to be on the webinar webinar,today to share some insights we learned,along the way perfect well we're very,lucky to have you so let's jump right in,today we're gonna talk about how to,design an e-commerce store front,that tells your brand story so well chat,about how to blend superior ecommerce,capabilities with brand marketing and,then how to use your ecommerce store,front as a storytelling channel but,before we get going a quick little bit,of house of housekeeping this webinar is,going to be recorded in our live session,today and we'll send you an email the,recording to rewatch and to share with,your colleagues,my first thing on Monday morning so,you'll also be able to find it on Pixies,website in our resources section and,then also on the BB of South blog and,one other quick thing to note if you,take a look at your webinar panel,there's an area where you can type in,questions to the organizers so if you,have any questions as we go along just,feel free to type in them into the,questions pane of the control panel and,you can send over the questions at any,time during the presentation and we'll,be happy to answer them at the end of,the webinar okay and I will be doing a,joint Q&A session so why don't we just,give it a quick try right now if you,guys can just type in where you're,joining us from and Francisco San Diego,Tulsa Miami all right Brazil Wow oh okay,well let's get started so let's start,with a quick definition I'm sure that,the vast majority of you guys are,familiar with the importance of visual,storytelling for your brand but let'

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Kyle Wong of Pixlee on the growing social media influencer industry

well it's not as easy as it seems for,more on the growing influence industry,I'm joined by Kyle Wong the CEO and,co-founder of Pixley a visual marketing,platform that enables brands to market,and sell with customer photos and videos,welcome to the show thank you for having,me,so what would you say you've been the,biggest changes to the influencer,industry since it started with this,rather humble beginnings that's a great,question so when you think about the,influencer community I think today,people have a very narrow vantage point,on it around Instagram photos that are,posted online I think a better way to,think about the industry is,word-of-mouth marketing and social proof,at scale and over the last few years,what you've seen is how technology has,really made everyone a storyteller so,you spoke earlier about some of the,influencers who are you know using the,webcam and they've allowed everyone to,be a storyteller whether it is the,digital natives to you know the parents,who can now create great content on,their phone so give us a reality check,for all our aspiring influences out,there because we've seen a lot of,reports of people essentially going,broke trying to become influences so,just how much work goes into attaining,and maintaining the status of influencer,well I think the grass is always greener,for everyone regardless of your role and,a lot of the influencers that we see,work very very hard at their craft and,the reality is to become an influencer,and to be known for a particular topic,takes a lot of time a lot of patience,and a lot of consistency so what we've,seen across the board is these,influencers not only are very amazing,creative storytellers but they also,incredibly diligent around the process,of creating content for their followers,what's the biggest mistake that you see,new influences making well I think the,biggest mistake I see a lot of them,making actually is kind of quitting too,early you know right now when you think,about the influencer community there is,a lot of competition and I think the,best way to break into the industry is,to really have a focus for example you,could be a focus on food it could be,focused on,Travel it could be a focus on beauty the,better your focus and the more expertise,you have towards a topic I think,ultimately the more credible and the,more authentic your content will be now,certainly the the number of followers,the amount of influence you have come,very very widely so what share of,influences can actually make a good,living doing this well I think there's a,couple ways to think about that,obviously when you think about this the,number of followers there you know,obviously anyone with over a hundred,thousand followers can definitely pay,the bills however what you're seeing,right now in the influencer marketing,community is that a lot of these,influencers are being paid by brands to,also just create the content so while,some of them are paid to post online a,lot of these brands especially thes

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How to Make Your Shopify Storefront More Social

hi everyone thanks for tuning in to this,pixie webinar about how to make your,Shopify store front more social before,we begin I just wanted to quickly,introduce myself my name is Lexie right,I'm on the marketing team here at Exley,commander receives an email or two for,me in the past sharing some best,practices for social media marketing as,well as e-commerce optimization tips I,also managed first touch interactions,with elgrand to inquire about hexley and,so through that interaction and give the,opportunity to be pretty consultative in,helping me translate their marketing,strategy so I've found some pretty,essential steps to boost conversion and,brand awareness all through social media,so today I'm going to share those best,practices with you so I'm a bit about,Pixley Pixley is a visual marketing,platform that helps grads market and,sell with real customer photos and,videos essentially you pick the house,grab curate a stronger digital story by,using their real customer photos and,videos all across their marketing as,Shopify owners or marketers I'm sure,that you guys understand the importance,of word of mouth marketing to get,visitors to your store in a Kravis phase,of e-commerce retailers getting shoppers,to your website is more difficult than,ever enter quick sleep a software,solution that allows brands to leverage,social media content and engage,influencers all to attract new customers,and increase conversion today with the,rides meet social media sharing and the,fact everyone has a smartphone there's a,massive amount of content being created,and shared by real customers every day,on a variety of social media platforms,as a result many brands are developing,new and innovative ways to include this,content in their campaigns and branding,and they use this content as real,customer reviews for the purchase,experience in this modern retail,landscape that we're in it's a race to,get your brand to the front in front of,customers digitally right but the,content you present them with is what,really makes an impact customers are,constantly being bombarded with popups,and banner ads in fact a blockage is at,an all-time high and people are getting,quite good at ignoring paid ads I know I,am I don't even know what's popping up,on my site ads on Facebook anymore so,what's the best way to market to,consumers,authentic marketing,Pixley works with number 150 Brad both,large and small and many on Shopify to,scale their marketing efforts to match,the desires of their customers,Pixley is an official Shopify partner we,work really closely with Shopify and,making the integration of social media,and user-generated content as easy as,possible,Pixley is an enterprise-grade marketing,platform we are trusted by brands like,Levi's Kenneth Cole shell Ruth also help,them celebrate customer stories and,bring shoppable user-generated content,into their e-commerce experience we love,working with Shopify so much that we,actually just created more packages for,Shopify store own

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Pixlee & Narvar Webinar: How to Keep The Holiday High Going for Customers

hi everyone welcome to today's webinar,how to keep the holiday high billing for,customers we're so happy you joined us,today my name is Miriam,Chameli I'm the content marketing lead,here at Pixley and I'll be your,moderator today hopefully your brand or,business has been tastic holiday season,and we have a great set of tips for you,today on how to keep that momentum going,how to continue to engage customers and,build and turn them into loyal customers,who will come back all year long before,we begin I'm going to just go over a few,seconds first we will be collecting,questions throughout the webinar and,we'll try to get to as many of them as,we can during Q&A session please make,sure to submit questions by typing them,into the questions tab in the,GoToWebinar console second please feel,free to tweet along with us throughout,the webinar using at pick free and at,Norma pink as handled next we will also,be recording a webinar and we'll send a,recording out to you on the next day or,so and it will also be available in the,resources section of the Pixley website,lastly there are a couple of additional,handouts available to be downloaded in,the resource area of the webinar console,feel free to download that great content,we have free there,so now let's meet today's speakers we,have with us from Marv our harsh Joe,Harper Harsha's the vp of marketing and,partnerships at Norwalk he built and led,marketing teams at slack and then DEP,and previously held product and,marketing and strategy roles that,leading brands like PayPal IDEO and,Fabian welcomed harsh thank you glad to,be here great and also with us today is,a loss I Eve a lot is the chief,technology officer and co-founder of,Pixley where he runs product and,engineering welcome a lot it was and now,I will turn it over to you a lot to give,us a quick overview of 6ly,sure so,it's more a little bit later but at the,core of it what we do is we help brands,use customer stories to to build a,bridge so where our user-generated,content marketing platform that lets,brands collect curate and publish their,photos and videos across their marketing,channels so we help Fred increase their,revenue online we help them get content,at a lower cost and we help them connect,with customers while doing books via bus,so where we've been in business for the,last almost six years now and hopefully,we'll get into more great thanks a lot,and now Harding if you like to give us,an overview of noir bar before launching,into our content absolutely Narmer was,found about five years ago and we help,brands and retailers build solid long,lasting relationships across all aspects,of the post purchase journey,so when you shop online,the minute you checkout from tracking,Communications notifications and the,reverse journey we all retailers,champion their customers routine,engaging to like them and continue their,relationship at scale and Hasek alright,let's get started,great so yes this is harsh again,let's get started in terms of you know,w

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How to Improve Email Engagement with Customer Photos

hello everyone thank you for joining me,today for tips Lee and lyft tracks joint,webinar on how to improve email,engagement with customers photos but,before we begin I wanted to quickly,introduce our speakers today so my name,is Juliet carnally I am a senior,marketing manager here at Pixley and,pixilated the content marketing platform,that helps brands to market and sell,with real customer photos so we work,with over 150 brands such as GoPro,Levi's jeans Rent the Runway Under,Armour and we help them to scale their,word-of-mouth marketing with those real,customer photos and videos so,essentially we help our clients to tell,a stronger brand story on their,e-commerce channels and one of the,channels that our clients are often,displaying user-generated content on is,eNOS so from broadcast triggered email,campaigns our clients have tried a lot,of different things when it comes to,user-generated content and email,marketing so I'm super excited to dive,into some of the things that have worked,for them today and also with us is Julie,wall who is the director of strategic,partnerships Atlas tracks there's really,thank you so much for being here with us,today do you want to give it quick intro,on yourself and list dress sure Thank,You Julia as you mentioned I'm currently,the director of strategic partnership,Atlas Trek and before stepping into my,current role in the partnership team I,work directly with our clients and,prospects to design strategies and,solutions that help to drive revenue and,customer retention using the list track,platform list rack for those of you who,aren't familiar as a leading digital,marketing automation platform and we'll,have brands to really cultivate deeper,relationships with consumers,through personalized multi-channel,marketing strategies that are designed,to drive revenue engagement and,ultimately growth so we're really have,been best known for our proprietary,email marketing software and in the,recent ears lestrade platform has really,grown to include a comprehensive set of,solutions that enhance campaign,performance increase lifetime value and,really personalize every touchpoint,beyond the email channel as well so this,track has decades of digital marketing,knowledge and we have a team that will,support all of our current clients and,customers and we work with leading,brands like blush Stuart Weitzman Robert,Graham and Blakely J awesome Julie we,are so lucky to have you today so let's,jump in today we are going to be,discussing the role that email marketing,plays in your brand story so first we'll,chat about how to enhance your email,marketing experience and why,user-generated content is the way to go,so we'll also dive into the different,types of retail emails out there and how,to put real customer photos to use in,each one in order to drive home the,message but before we get going a quick,little bit of housekeeping and for those,of you who've joined our webinars before,you're probably quite familiar but for,those of you

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136: Modern Shopify Brands Are Now Embracing Community To Drive Results

welcome to season 4 of ecommerce,fastlane this podcast helps resilient,entrepreneurs,thrive with shopify and now on to,episode 136,you're listening to ecommerce fast lane,the podcast show to help you build,manage grow and scale a successful,and thriving company powered by shopify,listen to real conversations with,partners and subject matter experts,as they share proven practical,strategies platforms and the best,shopify apps to help you,accelerate your business the time is now,for you to improve efficiencies grow,revenue profit,and lifetime customer loyalty please,welcome your host,startup founder and strategic advisor,steve hutt,this episode is brought to you by,limespot the leading ai product,recommendation software solution for,high growth brands,their all-in-one platform helps you,acquire and convert customers by,creating,targeted experiences on and off site,brands that use limespot see an average,increase in revenue,of 20 to 28 percent very compelling,they're able to showcase highly relevant,products and deliver,higher conversions than competitors by,leveraging the largest,independent ai data set of over 100,billion signals,combining product data consumer behavior,and trend analysis,the result is deeper engagement higher,average order value,increased revenue and strong return on,ad spend,limespot uses that data to create a,customized on-site experience,for each shopper throughout their,journey from landing your homepage,through product pages card experience,and post purchase,using recommendations targeted to each,customer,based on product information shopper,information and intent,in addition the platform allows you to,layer on targeted experiences,based on sophisticated segmentation,giving you the power to,personalize emails collections upsells,and more,based on purchase history behavior on,the website,and customer insight and that's not all,limespot's newest offering is a very,unique,google shopping solution the first of,its kind in the market,the solution uses ai to enrich the,attributes,shared with google pre-validates and,automates your feed,and passes through product and audience,targeting information,from your website the result is higher,discoverability,and an average improvement in return ad,spend of 10,to 26x absolutely amazing,from google shopping to personalized,product recommendations and emails,and on-site limespot ensures every,customer has a unique,and customized experience smart brands,truly understand that creating a,personalized experience,is critical to driving both sales and,lifetime value,it started with limespot today and turn,shoppers into buyers,you can check them out at limespot.com,well hey there it's steve and welcome,back to the ecommerce fastlane podcast,now this is your first time listening,this is an e-commerce show where we have,honest and transparent conversations,about building,and thriving with your store powered by,shopify or shopify plus,new episodes are available twice weekly,with your favorite podcast

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Social Annex - Growing Your Business With Social Commerce

hi everyone thanks so much for joining,us today i'm liz lynch and i'm on the,partner marketing team here at the man,where and i'm really happy to have,social annex one of our link technology,partners joining us today to talk about,growing your business with social,commerce but to get started I want to,give you a brief overview about demand,where in case you're not familiar so you,get more than just technology when you,become a demand where client we provide,you with a total solution for commerce,technology is at the heart of our,solution and our technology platform is,the demand where commerce cloud it's a,pure cloud-based platform with a,multi-tenant architecture that's been,proven to be scalable reliable and,secure we have hundreds of clients and,websites running on our platform not to,mention other kinds of commerce,experiences like mobile social and,digital stores but also included with,the technology is a wide spectrum of,supporting services and this includes,retail practice a team of retail experts,who work with our clients to ensure,they're being the most successful,retailers they can be both in terms of,using our platform and making good,strategic and tactical decisions beyond,the retail practice our clients also,receive ongoing operational support,including our operations team which,constantly monitors our clients,deployments looking for ways to help,clients avoid any problems clients also,get access to our Demandware community,from which they can draw the kind of,fresh ideas insights and inspiration,that complement their own and help them,keep up with consumer expectations and,ahead of the competition our clients,meet and interact at our exchange user,conference through our collaboration,center portal and in other less formal,settings so let's take a look at the,architecture of the damier where,commerce cloud a little more closely as,you can see it's made up of several,technology layers at the very top are,the consumer interaction points where,consumers interact with brands through,the web mobile devices social media,stores and other emerging channels,connecting all these channels to the,DeMeo our platform creates the,opportunity for,engaging omni-channel consumer,experiences since all the channels are,coordinated through the one platform our,clients are confident in the platforms,reliable global availability as well as,its security with a ninety-nine point,nine nine percent historic uptime and,consumers enjoy always live uniquely,branded anywhere and everywhere commerce,experiences one layer down is where our,clients manage their business client,staff have access to a set of role based,tools so each person whether they are,business people or technical staff have,a user interface that's exactly what,they need to get their job done there's,also an integration layer in the,platform made up of a set of rich and,robust ap is that allow outside systems,to access those core services too and,these could be third-party systems or,custom applica

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