PUMA PAID PELE $1,20,000 JUST FOR TYING HIS SHOES!!!
do you know the world of sports is well,known for its marketing strategy,it can even pay a person 120 000,just for tying a pair of shoes yes you,heard it right,there is a logic behind it and it is,when you are one of the greatest to have,ever graced the field,people are bound to want a piece of you,any piece they can get,just following this strategy puma,becomes a giant,by increasing its sales by 300 percent,but how did they do that today we are,going to show you,how and why puma paid pele a huge amount,of money,just for tying shoes so don't skip the,video and please hit the subscribe,button,to stay tuned with our channel let's get,started,at present advertising surrounds almost,every possible aspect of human life,wherever we go wherever we turn we will,run into some advertising,that tries to sell us a certain brand or,product,the world of sports is one of those that,have most exploited its marketing,it is common to see the big sports,luminaries doing great publicity and,receiving large sums of money for it,but previously the world was not always,like that,there was a time when marketing within,football was an unexplored arena where,adidas and puma,encompassed the global sports market,they were two sister companies who,started their journey together,but there were sneaker wars between,these rival companies,besides athlete endorsements were seen,as a much bigger risk at that time,as sneakers became a bigger part of the,world of athletics,in the years following world war ii,which athletes wore adidas and which,wore puma,became a major part of the advertising,arm of each of the two companies,as time went by athletes were beginning,to play the two companies against each,other and the results were financially,damaging,in addition the companies began to spend,too much time trying to one-up each,other,finally the two companies actually,decided to come to a sort of peace,treaty,which was known as the pele pact where,both companies agreed not to sign a deal,with pele,their feeling was that they would both,end up spending so much money on a,bidding war that it would not be worth,it in the end,pele is widely considered to be the,greatest soccer player of all time,he's nearly worshipped in his native,brazil and time magazine even included,him in their list of the 100 most,influential people of the 20th century,in 1970 when the brazilian team was on,the road to winning the world cup,his fame and influence were at a fever,pitch this is the reason behind,shoe companies were almost afraid to,endorse him because his influence was,undeniable,but puma broke the pact in what was,arguably one of the shrewdest marketing,plays of all time,for rudolph who is the founder of the,puma the temptation to acquire pele's,advertising services was irresistible,he secretly sent his son armon and his,wife along with puma representative hans,henningsen,to negotiate with pele they offered the,brazilian crack twenty five thousand,dollars for the remainder of the world,cup,and one hun
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Shoelace: Using customer journey retargeting to improve your conversion rates. | Think Mighty
Shoelace: Using customer journey retargeting to improve your conversion rates. | Think Mighty
welcome to another episode of think,mighty a video series and podcasts for,active lifestyle and outdoor brands,where we interview marketers founders,and entrepreneurs on their growth,strategies be sure to subscribe on,youtube or follow along wherever you get,your favorite podcasts let's get into,the episodes,so today we've got Reza from shoelace,Reza how's it going I'm doing well,thanks for having me yeah thanks for,coming on man so I've been following,shoelace for quite a while I know you,guys just launched recently but I've,been really interested what you guys are,doing so why don't you take a minute,just to tell our audience who you are,and what you do yeah cool sounds good so,my name is Reza I'm a CEO shoelace,we actually got started a little under,four years ago we've almost kind of had,a couple of relaunches since refined our,focus a little bit my background has,kind of always been in entrepreneurship,I dropped out of university to start my,first company and kind of rambled with,that one trying to learn how to code on,my own and figure out how to market that,business and just got a pretty good,sense of what it feels like to start a,company and how to get that to spread it,into the world and find customers and,then ultimately I realized that at some,point I probably should have a job,that'll be good thing to have done at,least once in my life I ended up joining,a startup that was growing pretty fast,in Toronto that's where I met my two,co-founders David and Alex the startup,was also comes in in e-commerce space,and we the three of us kind of developed,a pretty good friendship and knew that,at some point wanted to leave and start,our own company together and so actually,just coming up to about four years now,May 2015,put our jobs without much of an idea so,we didn't know what we wanted to build,just that the three of us wanted to work,together and start something and so I'll,kind of leave all the details of what,the first couple of months of ideation,look like but we were just trying a,bunch of different things seeing types,of problems that we were interested in,solving and in general we were very,interested in trying to help businesses,market better find customers better grow,faster and you know because starting to,realize that a lot of what marketing has,started to become has kind of shaped,into being somewhat of a technical role,where the more technical you are as a,marketer the better you can pick up new,skills and new technologies and new you,know methodologies and so we tried to,fill this gap between like can we do,stuff with software and programming to,be able to help non-technical marketers,be as efficient as technical marketers,and so like that was some of the,framework that we thought about our,initial ideation I'll tell you the quick,idea that we were kind of,hang on right before we stumbled into,shoelace and the idea was we wanted to,help businesses who shared a similar,audience but didn't compete with each,other we wanted to help
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The Role of Retargeting for DTC Brands in 2019
The Role of Retargeting for DTC Brands in 2019
David Connor thank you guys for making,the time to chat today really appreciate,it,absolutely yeah thanks for having us,yeah we'd love to start with a bit of,background on you guys maybe tell us a,little bit about what how you got,started into paid marketing and how you,find yourself in the place you are today,sure should I go first all right Dave,Herman,I am a co-owner of a company called,social outlier we we specialize in,mainly the DDC world of in paid media us,everything from running ads on paid,social to you know working with,influencers and all that kind of fun,stuff and been doing it now for a number,of years I started actually back in 2005,in the music industry working on MySpace,answering people's messages and in bands,for a record label and just kind of,slowly but surely kind of got into this,world and realized that there was a fun,niche to play in and it's kind of how I,been since and it's been a ride and,every day he's a is a new challenge so,yeah cool awesome cool I'm Connor,McDonald I worked at a couple different,agencies and now I'm working at a the,Ridge which is a DDC brand we sell,everyday essentials the most popular one,is the Ridge wallet but we've moved into,a lot of products since I got into paid,media I got into marketing originally,doing doing content marketing I got a,film degree Film Studies degree from UC,Santa Cruz and ended up writing for a,lot of different brands my first job was,writing blog posts for,gastroenterologists so that was,interesting and then it worked my way,into you know the Commerce space and,then paid media ended up being where I,ended up because it's a the best way to,sort of pull levers and see results so I,think that's like really interesting and,and it's been awesome to be able to,apply that across different brands and,industries nice well I'm really excited,to chat with both of you today love to,kick things off with starting about,talking about retargeting the famous,marketing strategy that,as always worked extremely well for,marketers and I think that anybody who,does paid marketing can always rely on,their retargeting campaigns showing nice,numbers on whatever dashboard we're,looking at and I've always been kind of,fascinated with this problem but,obviously shoelace we've been thinking,about this quite a bit for the last sort,of four years and I always love talking,to fellow marketers about it because in,our view there's something going on here,where you know from a marketers,perspective you sort of look at your,analytics dashboards on your retargeting,campaigns and you tend to see really,high sort of return on adspend results,but on the other side and you think,about it from a consumers perspective,you know we've always also experienced,this as consumers ourselves and you sort,of talk to any average person about,their experience with retargeting what,you tend to hear is people will say,something like oh those are the annoying,ads that I keep saying everywhere I go,and oftentimes it's for an ad
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Make Marketing as Easy as Tying your Shoes
Make Marketing as Easy as Tying your Shoes
hi everyone it's lori dimelto,in this video i'm going to show you how,to make marketing as easy as tying your,shoes,so you can get the steady high paying,clients you deserve,even in a recession if you're like most,freelancers,marketing is hard for you it may even,feel impossible,but it doesn't have to be if you build a,marketing habit,you can make marketing as easy as tying,your shoes,this is step three in my proven 10 step,process,to get steady high paying clients even,in a recession,steady high paying clients don't use,freelance job sites or content mills,like fiverr upwork or freelancer.com,to pay on freelance job sites and,content mills is ridiculously,low stiff competition from other,freelancers,means that you waste time applying for,work you never get,and if you do get the work the freelance,job site or content mill,takes a cut,upwork for example the giant of,freelance job sites,has fees ranging from five percent to,twenty percent,giving up work five percent of your fee,may not sound too bad,but to reach the five percent level you,need to do more than ten thousand,dollars worth of business,with each client,and steady high paying clients aren't,going to magically,find you,you have to go out and find them and,then attract them with your marketing,and you can make that much easier by,making marketing,a habit,habits make it easier for us to do the,things we need to do,like marketing and freelance business,and in a recession,freelancers who want to thrive must do a,lot of marketing,a lot of the time the more you practice,a habit,in this case the marketing habit the,easier it gets,it's like learning how to tie your shoe,laces,in the beginning you had to think really,hard about what you were doing,but the more times you tied your,shoelaces the easier it got,because tying your shoelaces became a,habit,building a habit actually rewires your,brain,so if you build the marketing habit,marketing will be easier,for you,before you can build a marketing habit,you need to commit to making time for,marketing,many freelancers say that they don't,have time for marketing,what this really means is that marketing,isn't important enough for them,if you want to thrive in the recession,you must,make marketing a top priority,if your freelance work is slow because,of the recession spend most of your time,on marketing,if you're still busy this could change,at any time,so you still need to make time for,marketing,here are some simple ways to build the,marketing habit,start with small actions for example,invite one person to connect with you on,linkedin each day,for the first week the next week invite,two people to join your network each day,every action you take helps you build,the marketing habit,you can't control outcomes like whether,and when a client hires you,but you have total control over your,actions,for example if you aim to get three new,clients in 30 days,most likely you're going to be,disappointed but you can develop a list,of 25 prospective clients and then
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STEP 10.2. E-Commerce Marketing Foundation - C971 Shopify E-Commerce Blueprint UAE & Middle East
STEP 10.2. E-Commerce Marketing Foundation - C971 Shopify E-Commerce Blueprint UAE & Middle East
hello and welcome back on the,next step talking about the e-commerce,marketing foundations,following the information what julia has,provided to you earlier,i will be jumping now into a more,hands-on,approach right and why and how you,actually can,work these points together or these,eight tools what julia mentioned,so first of all you need to understand,that those foundations they should be,present,on your website before you start any,lead generation or outgoing marketing or,especially,paid marketing if we jump one step back,we were talking about getting your,website ready right,having all of the analytics implemented,having all of the features implemented,and software implemented,so if you haven't done that please just,go back because this we require,for the marketing definitely as well,so first of all one important part is,the customer segmentation,so what do we mean with the customer,segmentation ejector it's actually quite,simple right because you need to,understand,if you have someone coming to your,website and he's interacting or the,person is interacting with your website,right and maybe even is doing a purchase,you would need to understand what the,customer did,on the website right so first of all,it's a software what you should,implement we from the agency,perspective using exactly the same,software it's amazing,it works very well and it's called,customer tagger,so we even have the url down in that in,that link,but what you can expect is basically you,will have a shopify application,what you implement into your shopify,store,and you will be able to set your own,triggers or set your own conditions how,you would like to,basically create your own customer,right because all of these tags or,information which you would like to have,on your customer would basically be,automatically tagged or automatically,preset,so just to give you an example if we,maybe keep on,julia's example what she was talking,about her yoga pants,so let's say you have your app right,your customer tagger app and the first,one what you want to say,is let's say you will put a vip tag,it means you can say every single,customer who is spending more than,maybe ten thousand dirham five thousand,dirham within your store not on one,order,but on a lifetime cycle could be,automatically tagged,with a vip customer tag,it means right if you want to look up,fast all of your customers who are being,tagged with vip,you would immediately understand who are,the customers,right so this would be the first,approach this is what the software does,but for for us it's way more important,because this will,jump into the next step which is the,email marketing,i will come to that later so the next,condition would be,let's say you're selling your yoga pants,and maybe you sell them for women you,sell them for men,maybe at the same time you offer limited,editions maybe you offer some,which are very related or which are,environment friendly or whatever,campaign you have or whatever collection,you have,yo
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Why Most Brands’ Retargeting Strategies Don’t Work by Reza Khadjavi1
Why Most Brands’ Retargeting Strategies Don’t Work by Reza Khadjavi1
hi everybody my name is reza and i'm,gonna be talking about customer journey,retargeting today and i'm the CEO chew,laced we are a 35 person company based,in toronto and we create software to,help ecommerce merchants implement,customer journey retargeting we work,with over a thousand high-growth brands,own shop find chopped 5 plus and let's,get into it so everybody sort of knows,that retargeting has become so annoying,these days that you visit a website and,you leave and you may even buy the,product and then for months and months,and months you perhaps see the,retargeting out for the very product,that you bought that'll just like haunt,you and never leave you alone that's,kind of the state that it's become and I,think that consumers have become fed up,for this that obviously it creates this,terrible experience where consumers are,bombarded with repetitive ad experiences,and it's just not it's not pleasant and,the stats are in that you know these,sorts of experiences cause a poor brand,experience an ad fatigue and something,like 85% of consumers report that they,have a poor brand experience from a,customer from from a company who sort of,shows these these intrusive ads to,repetitively and that 88% of consumers,report they see retargeting ads for,products that they've already bought and,77% of consumers report they see,retargeting ads from the same retailer,way too many times and our view is that,it doesn't have to be this way that,there is a better way that when done,right retargeting can help build,emotional connections it can help build,brand equity and it can it can create,memorable experiences and this next,point could probably be a talk all in,its own but there's there's a reason why,this matters right now and that the,they're sort of why we've come to this,place is that for a lot of the merchants,that are launching Shopify stores today,I'm afraid to tell you that the kind of,golden era of Facebook ads is kind of,dwindling down where they're once upon a,time maybe four years ago you can launch,a product throw some,Facebook ads on and all the math would,work and you'd make a lot of money just,in that first transaction but there's,been a lot of competition there a lot of,people have been figuring that out and,doing the same thing and with all of the,competition and the cost of advertising,going up and up and up it's starting to,become extremely difficult to make the,math work with paid advertising on a,single transaction and so it's not just,about these kind of warm and fuzzy,feelings where we don't want to annoy,customers but brands who don't implement,a business model that has really strong,lifetime value metrics really strong,repeat purchase metrics are going to,have an incredibly difficult time,surviving let alone scaling in what's,the common so these become really,important because how do you get,lifetime value how do you get repeat,purchase how do you get consumers to buy,from you again and again and again well,you have to build Brent equ
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Paid Advertising Rule is Over: Why Your Marketing Strategy Needs to Evolve
Paid Advertising Rule is Over: Why Your Marketing Strategy Needs to Evolve
good afternoon everyone thank you for,joining my name's naveen jane i'm on the,sales team here at clavio i've been with,clavio for almost two years now um and,super excited to have so many people,with us at this conference,i'd like to introduce uh rezak kajavi uh,ceo of shoelace um he'll be coming up to,give a presentation today um in terms of,housekeeping and questions um he is,gonna leave time at the end for,questions um feel free to ask um out,loud don't need to worry about the app,so without further ado let's let razer,come off stage,thanks naveen,so as we get to the end of day two at,clavio boston i'm guessing that by now,everyone's fully bought into the concept,of own marketing and you're already,thinking about how are you going to use,that in terms of growing your businesses,i really,enjoyed,andrew's keynote yesterday morning where,he sort of showed that pie chart and,showed how,currently owned revenue kind of captures,a slice of overall growth and i think on,everyone's mind just thinking about how,to make that piece a larger larger part,of the part of the pie and as part of,that question one of the things that,i've been thinking about for a long time,i'd love to dive into that with you all,today is in the era of owned marketing,what role does paid marketing play if,any do we just kind of,throw it all in the garbage and anything,that we've done with paid advertising,just like ceases to exist anymore i,suppose that that's something on on a,lot of people's mind too is that we've,kind of become so dependent on,advertising what role if any does that,play as we want to kind of align our,businesses towards this new direction so,we'll be diving into that a little bit,today,um,so i'm reza i'm the ceo of a company,called shoelace we're based out of,toronto and we're about 35 friendly,canadians who are obsessed about helping,our brands create memorable customer,journey experiences that create that,build their brands but also drive sales,and very specifically we're obsessed,about doing that through retargeting,journeys,we work with over,1200,customers to implement retargeting,journeys that are almost think about it,as,um what you do with clavia around like,flows and sequences that are relevant to,people based on where they are and what,they've done how do we implement that,with retargeting as opposed to just,hitting people over the head with the,same ad over and over again which is not,a very pleasant experience so if you're,interested in that go to shoelace.com,and happy to have somebody from our team,show you what we do,so,the paid marketing arbitrage of the 2010,2010s the way i think about this is,you know over the last 10 years we've,seen this,boom of this direct-to-consumer model,where the main idea was,if we can cut out the retailer then,brands can have a larger margin that,they can either make more money or pass,that off to their customers and that was,like the the the kind of hope and,aspiration for the model and i think,there's a lot of thin
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The History of Shoelaces
The History of Shoelaces
okay everyone so let's get this webinar,started with me today is anthony pong,he's all the way over the united states,it's 4 30 in the morning for him at the,moment so i'm super impressed that he,got up,and he is the executive director of,caterpie now he's going to talk about,the history of shoelaces and the,benefits to your patients so i'm going,to hand it over to anthony,i'm going to try and be quiet if i can,but i may interrupt every now and then,if a question pops into my head but if,anybody else has a question while you're,uh watching this so while anthony's,talking,uh,type it in the q a section or just put,it in the chat box and i will interrupt,and pass it on that's if anything he,doesn't already see it beforehand so,anthony over to you,all right i appreciate the introduction,tyson so uh welcome my my name is,anthony like tyson said and i'm,executive director of caterpie will be,presenting shoelaces today um not the,sexiest topic but i think quite relevant,quite important to shoes and overall,foot health,so yeah let me get started i'll do a,little presentation with this,um okay,so let me share my screen,so,it's important to note that uh shoelaces,are also known as shoe strings and boot,strings sometimes in the uk as well,but for the most part we'll be using,shoelaces as our main terminology,um,so,yeah so the first instance of a shoelace,that we can find on record is about 3300,bc from an iceman named utsu oops oh,it's i think it's playing automatically,now um this,top photo is the first shoe that we can,find on record it has laces woven,through it,using um,line bark,you know a part of a tree uh this bottom,is a recreation of it just uh to the,closest that we can find,now more modern shoelaces that we can,think of are from 2000 bc oh sorry about,that 2000 bc used by the romans and the,greeks,um they were raw oh this is a,sorry this is,playing more than i thought,read mode maybe,yeah okay this is better there we go uh,and so yeah i mean in 2000 bc this is,mostly the common shoelace that you,would see everything made out of leather,with leather laces,now leather laces are traditionally not,that great because they are not,waterproof and so,because of that,buckles and buttons were the most,popular type of fastening for shoes,uh for a long time for for at least,probably two three thousand years um and,it wasn't until the late 1800s that,shoelaces became popular again with the,rise of sports being popular for the,common folk as well,with the rise of sports they needed a,better fastening method for shoes to not,be as loose and to kind of customize,tension as you needed to do it the,modern day shoelace was,popularized or said to be invented in,the 1970s by an english gentleman named,harvey kennedy and the reason they,became popular is because of the,invention of the aglet,and just a quick terminology the egglet,is the plastic piece,held at the end of shoelaces that makes,it easier to weave and makes and,prevents it from fraying and so it's,actually
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CEP One - Shoelace fasten device | Indiegogo
CEP One - Shoelace fasten device | Indiegogo
we all wear shoes,most of the time we'll choose,traditional shoes with shoe laces,however due to various reasons shoelaces,can easily become loose,which then makes it inconvenient for the,wearer especially,when it's raining,when we're riding a bike,when we're playing sports,or when a child can't tie their own,shoelace,we don't want this problem to happen,anymore we want to fix it,cep1 is a plastic unit which is,environmentally friendly,and can be recycled the unit has a wide,range of uses,it can easily be adjusted to the correct,size and it is strong,making it perfect for using when,traveling or playing sports,there are four key elements on cep1,the first element is color the unit,comes with 10 different colors,for you to choose from we are sure you,can find the exact color you are looking,for,the second element is personalization,what makes this product different is,that each customer is able to,personalize their own unit,they are able to choose a word or,several words and have them lasered onto,the surface,this makes the product unique and,fashionable,the third element is control when you,buy cep1 you will find that our unit,has zero memory lock so you get full,control of the fit,and feel on your shoes the unit can,support over 18 kilograms of power,for installation hold the unit above,your shoe,and open the unit,take the shoelace on the right hand side,and push it up through the hole,and down through the hole on the other,side then,do the same action for the shoelace on,the left-hand side,make sure the shoelace is flat and not,twisted then,pull the shoelace to the tightness that,you want finally,you can close the unit to secure the,shoelace let's check the complete unit,you can put the shoelace through the,hole at the top to hold the unit in,place for a smarter look,there are two options for installation,you can either put the unit in front of,the shoe,or behind the tongue of the shoe due to,the smart design,you won't hurt your feet the fourth,element,is flexibility the unit is designed to,lock,and unlock very easily by opening the,top frame,you can adjust the size at any time once,it feels tight enough,you just need to close it now you are,ready to go,hello everyone my name is haley lam i'm,the creator of cep1,i've already replaced all my life many,times delays are too long,and i tapping inside of my shoes but,this can become uncomfortable,and not always fashionable or practical,because of this,i came up with the idea of creating cp1,this unit is more lightweight secure and,also fashionable,which makes it perfect for all walls of,life it makes ideal for playing all type,of sport,or later activity and for all age groups,if standout is a fashion accessory and,we can laser any name of your choice,i've done several prototype tests and,make many improvements,to ensure the quality of the product,right now,the port is ready to go into market we,think this is a good product and we love,your order for backup,this is just the beginning i hope we can,ch
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EP10 – Retargeting Ads: How to Increase Conversions and Retention With Better Customer Journey Ads
EP10 – Retargeting Ads: How to Increase Conversions and Retention With Better Customer Journey Ads
welcome to the Commerce lab where every,week we sit down with top performing,consumer brands and leaders to,understand what drives their success how,did they hit their first million the,first 20 million the first hundred,million what strategies are working for,them today that you should be testing,and what's not working that you should,be avoiding this isn't just a podcast,it's the business school for brand,operators hey crew welcome back to,another episode of the Commerce lab and,today we are talking about retargeting,ads why because frankly for most of you,there's a ton of opportunity to optimize,and drive higher conversions and sales,through retargeting than you're doing,right now you're probably all running,retargeting but you probably haven't,optimized it to the point that you,should or could especially with some of,the new technology that's out there,right now so I brought on a good friend,of mine by the name of Reza kajabi who,is the CEO of a technology platform,called shoelace to help us understand,what are some areas of opportunity and,ways to optimize and improve your,retargeting ads you probably haven't,thought of so a couple quick examples,just to give you a taste of what we,talked about first off with platforms,like shoelace you can actually do things,like mirror content in your email,campaigns that are performing really,well as ads meaning let's say you send,out an email campaign that has an,incredibly high performance high click,rate drives a ton of revenue you can,actually then automatically mirror that,content in a retargeting ad so that you,can show that content to folks that,didn't actually see the email or didn't,open the email so that's one example and,there's tons of other opportunities to,layer in different elements of your,e-commerce stack whether that's reviews,loyalty programs etc into your,retargeting ads to make them that much,more effective it's something that Reza,actually calls customer journey,retargeting and it's an elevated form,and elevated art of running retargeting,ads and it's something that whether or,not you end up using shoelace or not it,doesn't matter this is something you,need to understand because in the,environment that we're in right now were,acquisitions costs and the ability to go,out and acquire a new customer from a,cold audience is becoming more and more,expensive your ability to go out and,effectively retarget them and turn them,into a customer on the back end he's,becoming that much more,so without further ado I'll leave it to,Reza and our discussion to break down,how you should be thinking about,optimizing your retargeting ads a Reza,welcome to the show,yeah thanks so much for having me yeah,man I've excited to have you here,because I think what you guys are doing,is it's so incredibly in line with what,we preach and talk about with a lot of,our clients ever blue stout and so I,think this is going to be a pretty fun,conversation and well we'll try to we'll,try to keep it really actual for thi
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