the secret to consistent results with,facebook ads is not your targeting your,ad creative or a simple trick,the secret to consistent results with,facebook ads is a solid marketing,strategy,let me explain,a few years ago launching a conversion,ad on facebook was more than enough to,get a successful campaign going but,since then a lot of businesses have,jumped on the opportunity making,facebook ads much more competitive and a,lot harder for e-commerce merchants like,yourself today only businesses that have,a solid marketing strategy are,competitive enough to actually make it,on facebook ads a good marketing,strategy consists of understanding your,customers journey from being a cold,prospect until they become a loyal,repeat buyer this process is called a,marketing funnel,setting up a marketing funnel manually,can be a daunting task you have to,create different audiences for each,funnel stage set up a different ad,creative for each product and once you,make sure everything is set up correctly,you need to keep an eye on your metrics,and optimize your ads accordingly for,maximum performance this is why we've,built easy ads the ai ad solution that,helps elevate your business with a fully,automated advertising funnel that will,get you consistent sales and maximize,your return on ad spend,hi i'm yasir founder of scalify.com the,number one rated social media software,for paid advertising by gartner i've,spent the last 15 years in the online,marketing world throughout which i,founded and grew several companies such,as optinmate a lead generation form,builder for shopify stores fast mocap a,motion capture software for indie game,developers light funnels a lead,generation and sales funnels platform,and i also grew 2 of my shopify stores,to over 7 figures in yearly sales using,the very same strategies that we've,implemented in easy ads at scalify,making marketing easier for small,businesses has always been at the center,of everything we do which is why we,created easy ads a simplified ai powered,version of scalify for those of you who,want a done for you solution if you've,never launched an ad before or if you,have no clue where to start easy ads is,for you simply install the app on the,shopify store connect your facebook ad,account then in one click you will have,a done for you fully automated,advertising funnel that will bring you,consistent sales every day,no need to set up any audiences no need,to create any creatives it's all done,for you automatically here's how the,funnel works awareness ads build,awareness for your business by reaching,audiences that have never interacted,with your brand before,consideration ads remind prospects of,products they showed interest in and,encourage them to buy,conversion ads convert interested,prospects into buyers,and then loyalty ads turn your customers,into loyal repeat buyers in order to,maximize your profits by increasing your,customer's lifetime value,easy ads ai goes the extra mile to,ensure you're getting the best
Upsell Popup ‑ Sales Pop Up Shopify App - Tutorial Video by SpurIT
Upsell Popup ‑ Sales Pop Up Shopify App - Tutorial Video by SpurIT
hello from spore IT and welcome to the,pop-up upsell on exit and visit app,tutorial video I'm gonna show you how to,set the app up make it work for you and,improve your website's conversion rate I,have the app already installed on my web,store let's check it out,the pop-up upsell on exit and visit app,allows you to show pop-ups with,promotions and discount codes to sign,visitors up to your newsletter and make,offers to visitors who are live in your,store as a merchant I want to increase,my sales and conversion rates so I'm,gonna welcome my visitors with a 10%,discount code it will definitely make,them think twice before leaving,empty-handed I'll name this software 10%,discount this internal name won't be,shown on the storefront,that's how the texts are located on the,basic pop-up template the offer message,field must be filled out here I should,write the headline text for my offer,this field supports HTML so you may use,it to add a link image or something else,okay let's move on in the discount code,field I will paste the discount code,that I have already created in my stores,admin panel I will leave the tags before,a discount code field empty the next two,fields are designed to add a button to,your pop-up this step is optional and,you can leave this fields empty if you,don't need a button on the pop-up in the,offer button name field we should write,the text that will be shown as a button,title in the offer button link field we,should write the URL address the,customers will be redirected to after,clicking the offer button I will put the,URL of my catalog page here if you leave,the offer button link fill the empty,then clicking the button will simply,close the pop-up window the next section,has two options with the first one the,pop-up will appear when the client is,going to leave the store and is moving,the mouse cursor to close the tab or,browser this option may be used to stop,customers before they leave empty-handed,the second one will show the offer when,a customer visits the store or has,activated the additional conditions that,can be set below with this option you,can welcome your visitors with for,example a 10% discount code I will,select the second option since I want to,show the pop-up when a client visits my,store okay let's go ahead in the next,section we should set the frequency with,which the pop-up offer will appear the,first option will show the pop-up on,every visit so it will be shown again,when the client visits us through the,next time but please know that the,pop-up,be shown only once per user session and,the sessions duration is approximately,30 minutes,the second option will show the pop-up,only once and it will not be shown again,after disappearing I will select the,second option to show my offer just once,ok let's save the offer and check how it,works,works great let's go back to the,settings,they include leave your mail field check,box is available in the advance plan,only it allows you to collect visitors,emails with th
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Pixelpop Quick-Start Tutorial
Pixelpop Quick-Start Tutorial
it's never been easier to engage your,customer with pixel pot by pixel Union,the same team behind the world's most,popular and successful e-commerce teams,now lets you grow your mailing lists and,drive conversions with great-looking,pop-ups and banners in this video we'll,show you how to create three kinds of,popups and email signups a free shipping,bar and a full-screen coupon offer with,exit intent pixel tops can do a whole,lot more than that in terms of pop-up,types and performance options the best,way to get the hang of it is simply to,install it in your store and start,playing around to create a new pop-up,click the Create pop-up button on your,dashboard you'll see a new screen with,the various popup types available we're,starting with an email signup popper,so go ahead and click email signup this,is pixel puffs pop-up editor you'll see,it has a live preview which shows you,how your pop-up will look in your store,there's also an option at the bottom to,show you how it looks on tablets and,mobile devices start by choosing a,pop-up theme that complements the look,of your store you can customize its,appearance so don't worry too much about,finding the perfect match next choose,your pop-up shape there's lots of,options to choose from here for this,demo we're going to use a modal,once you've picked your shape select the,size and choose a font pixel pops color,picker is easy to use can speech your,text code support so you can make sure,it accurately reflects your brand's,color scheme there's also an option to,upload an image toggle the close button,on or off make sure your pop-up is,google friendly on mobile and even add,your own custom CSS once you're happy,with your style options customize the,content of your pop-up remember it's,always a good rule to keep your copy,clear and concise that goes for pop-ups,as well next you'll select from a number,of options for email signups one of the,pixel tops best features is the ability,to connect the third party email service,providers like MailChimp for conversion,click connect and then follow the steps,to sync your pop-up to your mailing,service once you're connected choose a,mailing list from the drop-down menu,after your pop-up is published that's,where your new email signups will appear,other options include scheduling your,pop-up by giving it a start and end date,customizing the timing of your pop-up,with various delays which we'll talk,about later in this video,and using targeting to show your paws up,to customers and specific country,customers visiting specific pages in,your store or customers arriving some,specified locations like email campaigns,and advertisements once you've selected,your options give your pop-up a name,then hit save to return to the dashboard,and publish your pop-up at a later date,or hit publish to publish it right away,you can always edit your pop-up after,it's gone live after you've published a,pop-up you can track its success preview,it and make changes from your pick book,t
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LDNSaaS Q&A – Geckoboard, NomNom, EmailOctopus
LDNSaaS Q&A – Geckoboard, NomNom, EmailOctopus
so we will jump into doing a little bit,of a Q&A so if we get Saphir and tom,back up and we will we'll do this and,look there there are their beautiful,faces so yeah thank you so much again,amazing tools and yet so much cool stuff,going on in this room so um I guess yeah,one of the things maybe to kick it off I,think there's an interesting thing to,talk groups fear about in that I'd say,like in contrast to say Tom and pulled,like they're in quite established,industries you know that email marketing,is a is a category and and data,visualization dashboard and crime to,establish category now whereas no Nam is,almost like creating it's like nothing,really exists there yet right like so I,was intrigued to hear how you hired,going about that are you like trying to,define a whole new industry or are you,actually joining it up when you're,selling it that way I'd be intrigued to,hear your thoughts on that there are,people are doing different jobs when it,comes to product management and in and,user research in general within those,teams are doing very specific jobs for a,long long time and they are evolving,those jobs as well so I have two better,ways of building products so they use,many many tools to do this and what we,essentially doing is stream making that,process a lot easier to manage so one of,the the challenges that our customers,have is around understanding all these,data points coming from different places,especially qualitative data so it's not,numeric necessarily she of Texas stories,coming from customers so the way we go,about is understanding those jobs like,how you do this today with these tools,or with no tools how to do this today,the other area and how those workflow,connect to each other so we are trying,to discover a better way to execute jobs,that are already doing but indeed there,is no necessarily a tool there's many,popping out anyway that's good so there,is not necessarily a tool that is doing,the job efficiently so we're just trying,to help them to get there so we're not,reinventing something that doesn't exist,we're just trying to understand better,the pattern of how,people are using multiple tools to,achieve that got it got it,cool awesome I guess click on you now,Tom you guys are obviously totally,bootstrapped doing this all on your own,and I think you talked about a lot of,the positives of doing that you may have,all this control have there been any,like challenges downsides that would be,cool to hear like what's been they read,TechCrunch every day this company's got,ten mill twenty mill 50 Mill does that,like why are you and yeah what the,challenges of not going the investment,yeah I mean the the obvious thing is as,a bootstrap business its profitable you,know we could be turning over a million,a year but we won't get as much press as,someone that gets a million pounds worth,of investment and that's kind of it,seems slightly weird with us that's the,way things work so press is one of the,things that's harder and you know the
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Episode 2: Simple way to increase your email opt in conversion rate
Episode 2: Simple way to increase your email opt in conversion rate
hi my name is William Rutledge with pale,octopus we want to thank all the people,that have been signing up for our new,little video series that we're doing on,marketing so we really appreciate all,the new people that have joined up this,week very encouraged by the number of,questions coming in and just people's,general willingness to a to wanna,partake so we really appreciate that,guys a big thank you both from Vicki and,myself so one of the questions that we,had popped through that we we wanted to,do and I think this will be our first,official video of talking about this,stuff but we wanted to talk about this,is question from James so James if,you're watching thank you very much the,question was how to to convert on your,email opt-in saying how to increase that,conversion rate so what we want to do is,we want to to talk a little bit about,that we're going to assume that everyone,knows just the general principle of want,to write on the right the whiteboard,here so but that you know the general,principle of of your opt-in where you're,going to have you know your email field,here and then your little opt-in button,then you'll maybe have like a call to,action here and then your inner your,privacy information so very very basic,you know philosophy behind this is make,sure that you have a compelling heading,first and foremost that's the basic step,you know what are you asking them to do,a call to action you know join free and,get my you know 100-page report on how,to be a billionaire how to how to make a,a wonderful tiramisu whatever your,business says you know and have heaven,often it used to be that you would ask,for the name and for the email address,that you would you would create some,sort of personalization but we're,finding with the numbers that you really,have to make this as easy as possible,you know people people are becoming a,lot more savvy in the marketing world,and know that that they're there email,is that email address is valuable,commodity for you it's going to help you,you know do whatever you need to do for,these people but you're going to take,care of them and they appreciate that,but they want to be rewarded for that so,you know whatever your your ethical,bribe is you're going to give them a,free,cord or a recipe on you know some great,new thing or you know the the,behind-the-scenes cheat sheet on on how,to you know make a million bucks or,whatever you want to do I mean it's got,to be first of all it's got to be,valuable so you know you need to create,something or you need to give something,away that's going to provide value for,these people but generally you're just,going to ask for their their email,address I mean if you want to do name,and email usually you find that the,conversion numbers go a little bit lower,because you're asking them for an extra,step with this process and then making,sure that you have you know a good,button learn and definitely leave you,know your privacy information you want,to you want to entrust in the
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If You're Not Doing This For Your Online Business, You Will Likely Fail
If You're Not Doing This For Your Online Business, You Will Likely Fail
hey guys what's going on travis,stephenson here and i wanted to take a,minute to just kind of clear the air,about something and that is very very,simply if you have any goal to ever own,an online website or owned a business,that's generating revenue online the,number one thing that gets overlooked is,generating subscribers for your business,you could be looking to run a Shopify,store or it doesn't even matter you,could be a stay-at-home mom who just,wants to make a little bit of extra,money in the two hours that you get,every single day when your kids are,taking a nap you can do that without,having your business completely up and,running so that when you do actually,launch your business you have people,that you can send an email to announcing,that it's live or you have a list of,people that you can market to several,times a week in several times a month,the crazy part to me is this is exactly,what's been able to give me the,lifestyle that I've always wanted I get,to work from home I now have four,different businesses that I've led to,over a million dollars in sales and the,number one thing I can tell you about,every single one of those businesses I,start with a subscriber list I then mark,it to those subscribers because I don't,care if you are in a super competitive,niche I don't care if you don't have,much to offer I can tell you this that,if you email people who might be,interested the likelihood that they,actually buy from you goes up 600,percent versus somebody who you don't,email so if you're spending all of your,time right now advertising products and,spending money and buying ads from,places like YouTube or Facebook if you,are not generating subscribers while you,do this your lighting money on fire now,it would have been a lot more viral of,me to like sit outside on my balcony,right here and light a dollar on fire to,show you guys this but instead I'd,rather take that dollar and show you,this video now I want to share with you,exactly how I generate my subscribers,not only how I do it in my industry but,how I can do it in yours simply taking,advantage of the current opportunities,in the market you can build a massive,massive email list and you can do it,fast and,right here I'll pop a little screenshot,for you guys to see I generated five,hundred and fifty leads in seven days,using this exact same method not only am,i doing it what you're gonna see right,here is that other people using the same,method we've calculated over four and a,half million clicks have been generated,doing this exact same thing and over,thirty five thousand subscribers so I'm,holding a live web class today all you,have to do is click the link somewhere,on this video or above or below and I,will show you exactly how I'm teaching,this method how others are using it to,generate leads generate sales to their,stores and it is the easiest thing that,you're going to be able to do because,it's easier to get a lead than it is to,get a sale and once you have a lead then,you can
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