Octane AI: Quiz & Survey Tools

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Brandon Amoroso

Updated on Jan 15,2023

Octane AI: Quiz & Survey Tools catalogs

Octane.ai | The #1 Quiz App for Shopify

hey everyone it's brandon with electric,marketing and today i'm going to be,doing a walkthrough of octane and why we,utilize their software for all of our,quizzes for our shopify and email and,sms clients,so first and foremost the reason why,quizzes are so important and such an,integral component to our,personalization strategy and,allow us to,improve retention and increase lifetime,value,is because it allows us to aggregate a,ton of zero party data on a customer and,zero party data is essentially data,that's being given explicitly by the,customer to a brand so,when i go ahead and take this skincare,quiz,when i tell them how much i time how,much time i spend on my skin care,five to fifteen minutes,that i,have,redness and,dry all over,so i just gave them three,points three data points of zero party,data this data now gets passed over to,clavio which we can use for further,segmentation in our email and sms,campaigns automated flows,and retention strategy moving forward,so fundamentally that's why quizzes are,such an integral part of what we do from,a marketing perspective the reason why,octane is such a strong tool and why we,use them for all of our quizzes on,shopify is because of the deep,integration that they have with clavio,as well as the conditional logic that,you can build out within,the account,so i won't dig too much into the actual,setup of the quiz itself but there's a,bunch of conditional logic and rules,that you can build out so that,certain,product recommendations and certain,content will only show to certain quiz,takers based off of their responses,the most important component there is,that they are then synced with clavio,so,you can see here,as an example,once i submit that email,you go to this picks page so,on the right hand side here we're,showing the three top products based off,of the,responses that the person has given so,they can add those to cart or they can,add all of them to cart which is a,unique feature of the octane tool,then,automatically clavioflow hits so the,customer or the prospect will receive,this email and because of the octane,integration we're able to pass through,the image of the product that was,recommended as well as the description,and then also this cta will click to the,results page as that's now saved by,octane so it will take them to back to a,shoppable results page as opposed to the,customer having to take a quiz again,now,this is where things get really,interesting isn't all the data that's,getting passed over so,here you can see a segment that we,created for a swimming under the eyes,campaign,and one of the things that we selected,was if they said that their primary skin,concern was dark circles so now we can,go ahead and create a campaign entirely,around dark circles and send it to that,group for a particular product and let's,say that product has multiple uses but,we want to talk to our segments,differently and we send an email to the,dark circles group all about dark,circles in that product but we

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Octane AI Product Updates: Quiz Preview, Improved Klaviyo Integration, Quiz Template, And More!

Octane AI Product Updates: Quiz Preview, Improved Klaviyo Integration, Quiz Template, And More!

new features and improvements to the,number one quiz platform for shopify,uh one you can now preview your octane a,quiz while you are building it makes,sense uh probably should have had that,earlier now you can do it you can,preview your quiz while you're building,it you don't have to launch it this is,obviously super super useful,you can now automatically send customers,a link to their quiz results so they can,access them later so what the heck does,this mean if you have an octane eye quiz,on your store customer comes it takes,the quiz at the end it gives them a,beautiful results page it tells them why,they should get these products and what,products they should get,what you can do is you can now sync a,link a direct url,that will take them right back to that,results page and so you can send them an,email later and say hey we saved your,results for you,click here and go get them or you could,text it to them and once they click that,button it'll take them back to your,store with that exact results page,pulled up they don't have to go through,the whole quiz again so this is a really,useful feature you can now also,automatically add the exact product,recommendations from the quiz to your,clayview emails this is kind of similar,but it's a little a little bit different,if i take the quiz i get recommended,three products on your store you can now,send me an automated email from clavio,that says hey we saved those three,products that you got uh here's your,quiz results and in the email itself you,can actually show those actual products,so maybe i get uh three,set of three products somebody else gets,a different set of maybe four products,we'll get different emails with,different products and this is all uh,automatic so this is a highly requested,feature and it is now out and we are,very excited about it you can now send,free form text from the quiz to clavio,and use it to personalize your emails,and text so in your quiz you can ask for,someone's name or whatever else you want,and then you can use that data to,dynamically customize subject lines or,emails,with whatever that text is that they put,in this is super useful,soon so this is not out yet but coming,soon you will be able to customize all,the product info,on the products in your quiz results and,so this means that let's say you have a,skin care routine finder,and instead of just saying the names of,each product you actually want to change,it on the results page to say like step,one you should use this step two you,should use that maybe you want to change,some of the photos maybe you want to,make these relevant to a,recent like holiday or upcoming holiday,now you don't just have to use whatever,data you have associated with your,product in your store you can actually,customize it,inside the quiz to match you know,whatever that quiz experience is going,to be like maybe you want the product to,talk you know to a specific use case,depending on how someone answered the,questions,the last thing this is

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How Three Ships Leverages Their Octane AI Quiz In Their Klaviyo Email Flows

How Three Ships Leverages Their Octane AI Quiz In Their Klaviyo Email Flows

welcome everybody to the octane eye,community meetup uh,we've been doing this for a while and i,honestly i think this is show,seven,we've been doing it so long which i'm,really excited about that now i can't,actually remember which show today is,but i think it's show seven a bunch of,you have been here for many shows some,of you it's your first time you might,actually be watching this on a recording,on youtube right now too so hello for,all the people watching on youtube but,welcome to the octane eye community uh,weekly meetups we do this every,wednesday at the same time it's 11 30,a.m pacific time 2 30 p.m eastern time,and whatever else it is in whatever time,zone you're in,and we focus on talking about octane ai,quizzes uh collecting zero-party data,which is data that you get by asking,your customers uh questions like how old,are you what are you looking for if your,beauty brand like what's your skin type,and then we spent a lot of time,discussing how can you use all this,information that your customers have so,graciously shared with you,to make their shopping experience better,how can you personalize their emails and,their text messages how can you,personalize your website what insights,can you glean,uh from actually getting to know your,customers and you can actually do a lot,crazy enough,and that's what that's what we focus on,and so today,i'm going to quickly just go over what,we did last week,if you missed it and then we have a,super awesome session today which you,know lexi bennett is here she saved my,butt because we had a uh scheduling,conflict and lexi agreed yesterday to,come on the show uh like a trooper and,so mad props lexi you have saved the,show so everybody clap for for lexi,because she's she's incredible for for,doing this so quickly but she's going to,show us how three ships which is an,amazing beauty brand if you're not,familiar already leverages their octane,i quiz throughout their clavio email,flows and she's actually going to screen,share,uh like,at least 10 i think it's 10 uh emails uh,from three ships inside of their clayvio,account with the new clavio logo and,she's going to show us how she came up,with them,what their purposes are,how they work with octanei quiz data and,zero party data so super pumped i've,been basically like every couple days i,ping lexi and i'm like please,please can you come on and show,everybody this because she does really,awesome work uh,so super pumped for that uh so,what the heck did we do last week if you,missed it i'll just give you a quick uh,recap so last week we talked to three,people here i'll make myself disappear,uh we talked to sophia babb uh who was,working on an amazing quiz we talked to,cody from jones road beauty,and we also talked to jason wong and,they each went over individually,their quiz,that they've built with octane ai or,that they're in the process of building,and how they're using it,as a way to increase revenue from ads,and so this is a really popular trend,that we've se

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Shoppable Quizzes with Octane AI

Shoppable Quizzes with Octane AI

aside from pop-ups quizzes are another,great way to generate leads and,sometimes even more effective than a,sign-up form a shoppable quiz allows you,to emulate the experience of talking to,your customers in-store to better,understand them in order to recommend,them the best product,if your brand has products that are best,fit based on certain personal attributes,like their skin type frequency of use or,eye shape then a shoppable quiz will,have a significant effect in converting,visitors to buyers the beauty of having,this tool is that it allows you to build,profiles for every person that takes the,quiz gathering data that will help you,make their purchase experience somewhat,unique you can use this data to,recommend more products to visitors,through facebook and clavio,the last quiz that we have at though is,made using shopify quiz from octane ai,it has tripled the amount of emails that,we collect from customers which in turn,feeds into our email revenue it,basically helps us build profiles around,a customer so we know how to best,personalize the product recommendation,and at the same time giving us the data,to target them down the road we ask,questions like what eye shapes do you,have what kind of look are you going for,how often are you wearing lashes,the visitors taking the quiz are given,the opportunity to answer questions,about themselves and get a result that,is personalized to them and on our end,we're able to identify customers with,the highest purchase intent,collect emails and tag these prospects,within the email marketing platform,klavio we can then build and send,automatic drip campaigns that flows to,anyone who's taking the last quiz and,that really gives us a lot of potential,to build our lash quiz as its own,acquisition channel as a result having,our last quiz as a tool for lead,generation has done several things for,us for one our lead generation increased,to a point where over 50 of all emails,generated are now coming from the quiz,we're also able to better understand our,target audience and the traffic that is,coming through our site this quiz allows,us to set up various unique audience,segments that we can target through pay,social and email with more relevant and,personalized content now let's dive into,acting ai's shopable quiz to build your,first quiz,alrighty guys we're now in the octane ai,platform and i'll be walking through two,of my favorite products from octane ai,the biggest thing i want to show you in,this video is actually octane ai's,shoppable quiz if you've ever seen the,case studies i've done with them you,know that this is the biggest revenue,driver for dough and there's a very good,reason why,especially for a beauty product or any,store that has a large variety you want,to make sure that you give your,customers a personalized experience that,allows you to recommend products to them,that actually works for them if you have,a lot of products and people get,overwhelmed they might just drop off but,by creating this

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How Beauty & Health Brands 2X Sales Conversions With Octane AI Quizzes

How Beauty & Health Brands 2X Sales Conversions With Octane AI Quizzes

let's go over what happened last,wednesday and i'll give you a quick,update on that and then here's what we,got going on today so we have monica,who's joining us who's been absolutely,crushing it on twitter and has been,sharing a ton of should basically,building in public uh quite a lot so,she's very fun to follow on twitter if,you're not following on twitter yet uh,we'll make sure that monica posts her,twitter account so everybody can go,follow but she's been working on an,octane ai quiz and personalizing her,emails and she's completely bootstrapped,her uh her health brand uh and she's,having a lot of early success with her,quiz uh and she's gonna show us you know,how was she thinking about making this,quiz what uh kind of went into the,process of making it what does the quiz,look like what is she doing with the,data that she got with the quiz the,answers to the questions and how does,she use that to personalize her clavio,email flows um,she just launched it recently so,we'll probably have to check back in,with her in the future to get more,updates on how it's going i'm sure,she'll want to make some updates but,it'll be really cool to see behind the,scenes of you know how she's been,thinking about it,and how it's going so far and maybe she,already has ideas of what she wants to,change and then we're also going to talk,to brandon who's the founder of electric,marketing which is a top top octane ai,partner they work with a lot,of amazing brands and they help them on,the zero party data side and the clavio,side and they're experts at that and he,uh and his team,have been working with uh some really,big brands like florence by mills and,you're super and have had a tremendous,amount of success setting up quizzes for,them on octane and then personalizing,their clavio accounts and they've been,able to 2x their sales conversions by,doing this so brandon is going to show,us behind the scenes whatever he's able,to show of you know what their thought,process is when when they're working,with merchants and how they think about,quizzes how they think about data and,what kind of results they're seeing and,hopefully we get some sneak peeks at,what the actual you know emails look,like or what the email flows look like,so last week we talked to inh which is a,really big hair brand about how they,were using quizzes,and are using quizzes they have four,quizzes on their site right now powered,by octane ai,to create a multi-million dollar brand,and stand out in their industry we have,the whole recording it is on youtube you,definitely want to go check it out i,think i'm blocking jamila from our team,here uh who who did the interview but if,you want to go check it out go to our,youtube channel which is uh still in its,infancy so don't judge us too harshly,but we're working on putting some great,content up there go to youtube.com,octanei or if you want to be fancy you,can go scan this qr code,i'll leave it up there for three,two one uh but definitely go check out,our

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How Jones Road Beauty Uses a Quiz to Increase AOV by 50% on Shopify And 3X Their Money on TikTok

How Jones Road Beauty Uses a Quiz to Increase AOV by 50% on Shopify And 3X Their Money on TikTok

how jones road uses octane ai to,increase their aov by 50,and 3x their money on tick tock,so the old way that cody and jones road,was running ads on tick tock is they'd,have their tick tock ad and they would,send that traffic directly to a product,on their store which is really typical,this is how a lot of brands uh run their,ad they send it directly to a product,and what they were seeing is they were,getting about a sixty dollar uh average,order value from this,what they started doing and this is the,new way is they would still run a tick,tock ad but instead of sending it to,directly to a product what they would do,is they would first send it to a listing,so a landing page uh here are five,amazing reasons why you will love bobby,brown's new clean beauty line jones road,beauty and the only call to action on,this entire page,was to take a quiz,so if you scroll down to the bottom of,the listicle,you'll see a call to action to take a,quiz it's the only button that you can,push so in order to get to the actual,jones road website you have to go,through,their quiz which is powered by octania,and the octane ai quiz asks a bunch of,questions that this company jones road,wants to know about these customers that,nobody else can tell them the only,people who can tell them is the actual,people who are browsing the site who,just look yet so you answer all these,questions what you know what is your,skin concern what type of skin do you,have who do you look like the most uh,what kind of products are you interested,in so many different questions and then,it asks for an email once it gets your,email and they've collected over 50 000,emails so far doing this so they're on,track to get over a half a million over,the next year uh just through this quiz,once you put in your information all,that data is sent to their clayview,account and so now their clayview,account not only has the emails but all,the answers to the quiz and they use,that to segment their welcome series and,their campaigns,based on who people are instead of,treating everybody exactly the same,and then at the end of the quiz it,recommends the exact products that are,right for that person based on their,answers and because it's not sending,people now to just one product like,their first version and it's offering,multiple selection uh which is,recommended you know purely based on the,answers to the quiz so it's really,really personalized,their aov,increased by 50,to 90,and so this has had a really big impact,on their advertising strategy now,they're replicating it on all the other,advertising platforms uh and they're,copying this exact uh methodology so if,you want to get all the information on,this not just the overview that i just,gave go to octanei.com customers and we,have a full write-up uh and the entire,video recording where cody the director,of e-commerce over at jones road walks,through exactly how he did everything,i've been a big quiz fan for for a while,and so we we run all of our tick tock,

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How Jason Wong Tripled Email Sign Ups With Octane AI's Quiz Builder

How Jason Wong Tripled Email Sign Ups With Octane AI's Quiz Builder

i feel like we're moving past this,notion that,marketing is for everyone because that's,not true everyone has different needs,they're at different stages of funnel,and you need to adapt to that and and so,we want to use personalization to really,help us segment the right people for the,right things,welcome,this is the octane ai weekly show,which is now called zero heroes because,we are talking to people who are,leveraging zero party data which is uh,the most uh,amazing data uh and the highest intent,data that you could collect from a,potential customer or a customer that's,data that you get through a quiz uh by,asking somebody a direct question what,are their preferences what are their,concerns what is their budget like,whatever you want to know that's inside,your customer's head when you ask them a,question they actually give you that,answer that's called zero party data and,there's a lot of different ways that,people are finding to leverage this type,of data whether it's personalizing email,flows changing how text messages work,coming up with new products that you,didn't know that,the audience you're reaching would,probably buy and if you offered them it,could have a huge impact on your,business and today uh jason is going to,be talking about his approach to zero,party data and how he leverages octane,ai,and his octane i quiz to kind of,supercharge uh growth for for his,business so jason i'm sure everybody,here already knows who you are but maybe,a quick intro and then let's let's jump,into it everybody watching feel free to,just like throw out comments in the chat,and we'll get to them in real time uh or,at the end,great uh thanks,i my name is jason wong and i've been in,the e-commerce space since i was 16. so,it's been about like eight nine years,now um over the years half i would say,it's been a very difficult grind i've,seen the evolution of facebook ads i've,seen the evolution of pop-up forms and,collecting emails and,i think two years ago i,came in contact with ben because i was,using octane already and they're like,hey we have this new thing we're coming,out and i think,i like to say i was like the first five,customers you guys had and that was the,first case study you guys made and that,case study helped i i think set the,standards for how quizzes should be made,and and used so um hopefully that's,right and kind of proud of that one um,my portfolio now consists of a number of,beauty brands food and beverage brands,um and some stuff in the health and,wellness industry i've also advised for,a lot of tech providers in the space as,well um but i've always been a big,champion of octane in particular because,our product,frankly speaking is on the lower price,side our aov is about 62,and so there's not a lot of room for us,to compete on and pay and so when that,happened we were like let's double down,on quiz,um the idea is that instead of trying to,compete with people to send traffic to,landing pages or to the product page,let's try to lower o

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How This Shark Tank Brand Uses Octane AI Quizzes & TikTok To Grow Revenue & Decrease Returns

How This Shark Tank Brand Uses Octane AI Quizzes & TikTok To Grow Revenue & Decrease Returns

all right welcome everybody uh welcome,to the octane ai uh community meetup we,do these every single wednesday and,we've actually been doing them for two,months,straight now so eight this is our eighth,show which is pretty awesome eight weeks,in a row,uh i feel really great about it and so,thank you i know many of you have like,been here multiple times uh you've seen,multiple shows maybe for some of you,this is the first one but thank you so,much for taking the time to,hang out every week as we talk about,zero party data we talk about quizzes we,talk about how to personalize the,customer experience,for your for your ecommerce branch so,today quick agenda uh i'm gonna just,quickly go over what the heck did we do,last week uh which was a really great,show and then we're gonna jump right,into what we're doing this week which is,we're talking to buckley baby coats and,the great title we gave this segment is,how this shark take brand and uses,octane ai quizzes to personalize and,increase revenue so really really,excited to dive into that,last week this is what we talked about,so last week we talked to lexi bennett,about how she's been personalizing the,emails for three ships and she's like a,super expert at taking uh this zero,party data from octane iquiz's putting,it inside of clavio and then utilizing,it to create really segmented uh flows,and really beautiful emails and really,amazing campaigns and three ships has,just launched their new uh email series,that lexi made for them and it was,really stunning she did a walkthrough of,what the klayvio account looks like what,the flows look like,she walked through what her different,emails looked like and how she used some,of clavio's dynamic code in combination,with data from octane ai to create this,so if you want to see kind of the power,of what what it looks like when you,combine octanei data from a quiz with,clavio email automations in campaign,segmentation the last episode is a,really really good one uh to watch and,you can go get that right on our youtube,channel so just go to youtube go search,for octanei go to youtube.com octanei,scan qr code um you know do whichever is,your preferred method of getting there,uh you'll find all the videos uh from,our past shows and then later you'll,also find this one if you're watching,this now below uh to you on youtube or,whatever website this video is embedded,on i hope you really uh like today's,show,so for today and we'll jump right into,it this is how this shark take branch,shark tank brand uh which is buckle me,baby coats uses octane ai quizzes to,personalize and increase revenue,and maybe we can also figure out um,what was it like to be on shark tank,that sounds like super crazy and how was,the brand started uh ifa from our team,who's a lead account manager is going to,uh,run this interview and i will bring,everybody up right now and if i will,hand it over to you in one,one second,let me bring you up here with my magic,spotlight,functionality,and then,dahl

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Fireside Chat w/Ben Parr President of Shopify Quiz App, Octane.AI

Fireside Chat w/Ben Parr President of Shopify Quiz App, Octane.AI

so up next we have a man of many,different backgrounds uh Ben's a media,guy he's a entrepreneur he's an activist,uh he's done he's a podcast host he's,done pretty much everything it seems,like,um so then I'm referencing your your uh,your time at Northwestern and protesting,the news feed as the activist I was,gonna say well what was I an activist,for it that one uh I was so context for,everyone years ago when Facebook had uh,was young and was still in colleges they,launched a thing called the news feed,and that was really that that had a lot,of backlash and I woke up I was a junior,at Northwestern I was uh work I was,doing training to become an R.A and they,I didn't like it because they had all,these like things like this person broke,up this person got back together and so,I made a Facebook group called students,against Facebook news feed I told a few,internet friends about it and then I,left and then I got a phone call about,noon that day and I was like yo Ben have,you been are you at your computer and,I'm like no what's going on we're like,you're from the Facebook group went,viral it has 10 000 people in it I was,like wait what and what was happening,was the news feed was promoting my group,that was against the news feed and by,the end of that night it got to 100 000,people and by the end of the week 10 of,all of Facebook at the time had joined,my group and I was getting calls from,time the New York Times I got thousands,of messages I had three marriage,proposals in my inbox I think I still,have screenshots somewhere Mark did,eventually fix it I have a,email correspondents uh I had with Mark,about it plus we had a phone call and uh,yeah that that was a fun time a lot of,the early Facebook people remembered me,uh interestingly and fondly and then,even more so when I became the editor of,Mashable when I was covering them that,was always fun every time I would,interview mark,that is uh you know how many people are,on a first name basis with Mark I'm I'm,certainly not right now,um you know you never know what will,happen but,um that is that is quite the story and,so what exactly were you protesting,uh it wasn't that I thought the street,had to go away it was that I my face the,Facebook group I made asked for more,privacy features to be added that,there's a bunch of privacy features like,being able to say which things should,and should not be in the new like like,be allowed to be sent to the news feed,like I didn't want to have my breakups,or my people like you know in the news,feed more privacy control and to Mark,and Facebook credit they added those,things like a couple like a week or so,after the protest,well it worked so as I said activist,activists,um so anyways but well I I gave a brief,overview of of who you are,um and so first of all thank you for for,coming on that on the show uh or the the,stream uh but we'd love to hear it from,you from your mouth kind of your,background who you are and a little bit,about octane,so hi everyone I'm Ben uh

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How INH Uses Quizzes To Build A Multi-Million Dollar Shopify Brand And Stand Out In Their Industry

How INH Uses Quizzes To Build A Multi-Million Dollar Shopify Brand And Stand Out In Their Industry

welcome everybody to the fourth official,octane eye community meetup live here in,the metaverse or zoom or the internet,whatever you want to call it but thank,you for taking time out of your day to,come listen to music and come hang out,and talk about how the heck do you grow,on the internet uh,how do you grow your e-commerce brand um,we have a really great show or event,today i'm super pumped about it i feel,like these just keep getting better so,if you've caught any of our last ones uh,this one's gonna be the the best one so,far i feel really confident about it and,you're gonna be here to watch it live so,one what happened last wednesday i'll go,over that and then two we'll go right,into our live interview and q a with how,inh uses quizzes to build a,multi-million dollar shopify brand and,stand that stand out in their industry,uh they actually have lots of quizzes,and so they are very hardcore on their,quiz game and really excited to uh share,with you all how exactly they're doing,it and how they think about e-commerce,and brand and getting to know customers,and their strategy so what happened last,wednesday so again we do this every,single wednesday this is the fourth one,we will continue to do it into infinity,until you know for forever uh,last wednesday we had a really great,show it was our first panel and so we,did clavio secrets for marketers who,driven over a quarter billion dollars in,sales for top shopify stores and we,talked about uh quiz and retention we,talked to a bunch of experts we had,people from clavio and fuel made,a bunch of different agencies uh and and,freelancers and consultants who are just,amazing at clavio personalization uh and,you will definitely want to go check out,our youtube you can just type in later,octane uh youtube.com octanei or if you,want to be really fancy i put a qr code,on the screen over here you can scan it,on your phone and then you're stuck with,watching the video on your phone but,it's about an hour and it's uh really,really great uh content talking about,how can you get to know,your customers when they first come to,your website because otherwise you don't,know who the heck they are and what kind,of questions can you ask them what can,you do with the data when you ask them,the questions how can you use that to,either recommend the right product,or use their answers to empathize with,why are they shopping for this product,today what are their goals what are,their concerns what are the desires and,and how can you kind of reflect that,back to them to give them the best uh,shopping experience possible so,definitely go check out our youtube uh,we almost have 500 subscribers and so,i'd be super pumped if we could just get,to 500 today i think only like five of,you have to subscribe to get there and,we're gonna just keep working on our,youtube and keep making it better and,better it's not a channel we've,previously worked on but now we're doing,all this great video content uh and we,would like to give you

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