JSON‑LD for SEO

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How to create Schema markups in JSON-LD (Advanced)

Welcome to another digital marketing lesson! This time, we will explore the,search engine optimization industry. In particular, I will teach you how to,create custom JSON-LD Schema markups. I'll explain to you what Schema markups,are, what rich snippets are, I'll show you free Schema markup generators, how to,use schema.org and then, we will start a workshop, a tutorial where I show,you exactly how to understand, how I understood the syntax of JSON-LD and how,I learned to create structured data with JSON-LD. This will be a very long video,,so you can use the table of contents in the description below to jump from one,chapter to another. Let's start from the beginning: what are Schema markups? Schema,markups were invented by Google, Microsoft, Bing and Yandex in 2011, when they,created a common vocabulary for structured data. In other words,,Schema markups provide context for web pages, they help search engines,interpret better web pages. If you want to read this vocabulary, you have to,go on schema.org which represents the website with all the reference,documentation about Schemas. To help you understand what Schema markups do, I,start with this image about representation and the presentation,in coding. As you can see, web users' experience depends on the relationship,between data representation and presentation. For example, HTML tags are,data representation. So, when you write HTML tags in your website code, you are,telling browsers how to display information on the page. The problem is that HTML,tags don't give any additional information on what a text,string is. For example, if I write an H1 HTML tag "Schema markup SEO guide", I'm,telling browsers to display the text string "Schema markup SEO guide",in a heading 1 format. But "Schema markup SEO guide" can be a title of a blog,post or the title of a book that you can actually purchase. So, how can search,engines understand the context of a web page, of the content within a web,page? They use Schema structured data. If you are watching this video, probably you,know already why they are important for SEO (Search Engine Optimization), but if,you want to deepen more this topic, read the article related to this video that,I've linked in the description below and, over there, I explain to you, I show,you statistics and all the reasons why Schema markups are important for,search engine optimization. And I also show you why, in this tutorial, I will,only focus on JSON-LD which is one of the languages that you can use to write,this structured data. Because Google recommends using JSON-LD for your Schema,markups. The second concept that we need to understand before actually you write,Schema markups is rich snippets. Rich snippets or rich results are simple,search results, but they have additional information displayed. Basically, search,engines use information retrieved from the Schema markups that we have on,our website to create these snippets of additional information for search,results. If you look

The above is a brief introduction to JSON‑LD for SEO

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How to Use Schema.org to Create and Add Structured Data to Your Website

hey what's up and welcome to hack my,growth in this episode we're going to be,talking about how to use schema.org,alright let's go thanks so much for,checking this video if this is your,first time or maybe been watching allow,in Chania hit subscribe we would love to,you to join our community we post new,content each week and our goal really,with this whole show is to help you hack,your marketing and your inbound sales,processes we're gonna show you some tips,and tricks and information that we've,learned along the way and it's going to,help you really get the most out of,everything you're doing online so Google,is on this mission to change from,strings to things okay and that's a,technical way of saying you know putting,something in a database and having it,become like a number and an element as,opposed to actually understanding what,that concept is and this is really the,whole idea behind semantic search and,we've talked about semantic SEO on some,of the last episodes maybe you even,heard that term and really it's a fancy,term for contextual search really trying,to better understand why people are,searching what they're searching really,their intent behind it that way that,Google can deliver the best possible,solution now in order to do this they,need data and they need the data that,actually helps them better understand,content on a website different elements,on a website in one way that we can do,that is through the use of structured,data now if everybody just have their,own structured data wouldn't be really,helpful to Google in the other search,engines we need to have a standardized,way of really structuring data and,marking up our websites kind of like,HTML or CSS like these different types,of coding languages and so that's how,schema.org was birth so schema is a,standardized in simplified structured,data process it tells us how to,structure certain parts of data whether,it be a movie or an image or a product,or a review that somebody might have,gotten on our website and what it does,it helps us simplify structured data so,again what structured data,it helps Google and the other search,ends better understand their data,brackets content in its index so by,adding structured data you're actually,giving search engines better information,about your site what's on that site how,they should really categorize the site,and really to understand what the,different elements on your page are,about how they're actually helping tell,your store,helping the users in the long run so if,you're not using structured data pay,attention because this this video is,really gonna help you get started and,it's a really cool way to add a ton of,value to your site from a search engines,point of view and you can help you rank,a lot better so using schema.org can be,intimidating if you go outside it seems,very technical I don't come out of a,technical background natively I had to,learn through the process of doing a lot,of the things I do date today and so if,you go there

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Enrich Search Results with JSON-LD Markup through Google Tag Manager

in this video I'm going to show you how,you can enrich your Google com search,results by injecting json-ld markup on,to your pages and we do all this with,the help of Google tag manager although,more coming up so let's dive in hi there,and welcome to another video of measure,school comm where we teach you the,data-driven way of digital marketing my,name is Julien and today we want to talk,about json-ld and today we want to,tackle the question how we can,communicate to the Googlebot that there,is meta information available on our,page that can be used for enhancing our,search engine results within google comm,and you might have seen these Rich,Snippets,in other forms before so Google has been,implementing new forms of search engine,results over the past few years and they,come in many different forms but how do,we actually tell the Googlebot that,there is this information available and,then hopefully this information will be,incorporated into our results well if,you have dabbled an SEO before then your,job is to enhance the results and the,mark-up of the page so you have probably,built in recommended tags into your HTML,directly in order to communicate this,information to the Googlebot but a,little while ago Google actually,announced that they will start accepting,a new kind of data that doesn't have to,necessarily be implemented in the HTML,but can be deployed through JavaScript,and this new format is called json-ld,and if you want to find out more about,json-ld there's a great video which i'm,going to link up below the official,documentation about these micro formats,can be found at schema.org and google,also has a resource section about this,new markup the key here being that,json-ld can be deployed via JavaScript,and therefore Google tag manager can be,used,to deploy and communicate this,information to the Googlebot,additionally to these resources Google,has brought out a new testing tool which,is the structured data testing tool,where you can implement any kind of,website and see how it is marked up and,what kind of Micro data is available,here and if it is correct so let's see,how we could implement such additional,information like the rating here into,our page through Google tag manager so,it hopefully will be picked up by the,Googlebot and incorporated into our,results there's never a guarantee for,this happening but we can make this data,available and hope for the best so let's,see how we could do this first of all,you would need to have a template or the,right mock-up google gives us structured,data types that are available so they,are not only for reviews but also,special data types for articles music,receipts videos and more and we are,actually not in the creative works here,we are under the e-commerce section,because this is an e-commerce site let's,go here to product and look at the,results that we want to mark up we have,here an example for json-ld this will,open up our,structured data testing tool and you can,see which information

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STRUKTURIERTE DATEN nach SCHEMA ORG mit MIKRODATEN oder JSON LD für GOOGLE SEO nutzen #SEODRIVEN#260

du fragst dich wie du strukturierte,daten nach schema ort nutzen kannst um,rich snippets oder gewisse search,features für seine website zu nutzen,dann bleibt jetzt dran,so freunde mein name ist christian,schmidt von der seo agentur digital,effekts aus berlin und heute bin ich,wieder bei mir im home-office nicht in,meinem gewohnten youtube studio im,agentur büro,aber das soll gar nichts ausmachen denn,heute geht es um ein spannendes thema,und das sind strukturierte daten nach,schema um eben im suchmaschinen gewisse,vorteile in den ergebnissen zu haben und,der suchmaschine besser klar zu machen,um was es vielleicht auf der seite geht,diese mag absprache im grunde genommen,ist dazu entwickelt worden damit eben,die suchmaschinen wie google bing yahoo,und yandex die sich da zusammen getan,haben um diese strukturierten daten,voranzutreiben damit die eben ein,auszeichnungssystem zur kennzeichnung,und strukturierung von inhalten auf,webseiten schaffen können so und dann,diese daten können zum beispiel benutzt,werden um weiter oder um informationen,auf der website zu personen orten,geschäften zu events zu organisation zu,produkten zu bewertungen so zu,strukturieren dass die suchmaschine sie,leicht auslesen kann eben in einem,leichter maschinenlesbar format als wenn,es eben einfach im fließtext wäre und an,das honorieren suchmaschinen wie google,zum beispiel damit dass sie dann,gegebenenfalls sogenannte rich snippets,an ausspielen also zum beispiel,suchergebnisse die eine sternchen,bewertung in der vorschau zur webseite,beinhalten,es gibt verschiedene methoden oder ja,formate wie man das anbieten kann der,suchmaschine man es gibt hier drei,unterschiedliche möglichkeiten einmal,rdf was ein eine html5 erweiterung ist,oder mikrodaten die beiden sind relativ,ähnlich werden meistens im body eines,html dokuments verwendet,um im gewisse elemente wo man jetzt,gerade den firmennamen nennt oder den,produktnamen nennt oder die,produktbewertung auszeichnet wo man,diese eben dann kennzeichnen kann so,dass suchmaschinen wie google das besser,verstehen,die dritte variante ist jason l die das,ist ein java script format was,tendenziell eher im header 1 oder im,heck eines html dokument erscheint also,in dem nicht sichtbaren teil des,quellcodes und was so ein bisschen den,vorteil hat dass man dort eben dann,nicht den ganzen quält durch quellcode,durchsetzen muss im body an den,verschiedenen stellen wo man die,information nennt sondern dass man das,im grunde genommen übersichtlich an,einer stelle im kopf in der kopfzeile,des html dokument alles auflisten kann,und strukturiert anbieten kann,das ist auch das format was google,empfiehlt zu benutzen,prinzipiell kommen sie wahrscheinlich,mit allen klar,aber ja jason l d ist tendenziell eher,die empfehlung von google und hat eben,wie gesagt gewisse vorteile,gegebenenfalls ich habe wieder vier,beispiele mitgebracht die 1,wenn du auch mal dabei sein willst ja,dann reicht eine website ein unter,digital effects de / seo check und wir,s

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Google's Structured Data Markup Helper & Other JSON-LD Generators

do you need to mark up your site with,structured data but you're not sure,where to start,in the latest episode of hack my growth,we're going to be looking at google,structured data markup tool,and how we can leverage that tool to,generate our json ld for our site,we're also going to take a look at a few,other tools that help us take this,technology even further all right let's,go,before we get into content if you've,liked this channel or you've watched a,few of the videos and you've gotten some,help out of them,we would love for you to subscribe we,create new content each and every week,to help you get the most out of your,digital marketing efforts,so in this video like i said in the,opener we're going to be looking at how,we can generate,our json ld code that we can just copy,and paste right into our website,now this can be a barrier of entry for a,number of people who want to begin to,add structured data to their website,but not really sure where to start or,how to create json ld,so we're looking at google structured,data markup helper as well as a few,other tools that we can leverage,to make the implementation of json ld,structured data even easier all right so,here we are at the home of google's,structured data markup helper,as you can see here we've got a couple,different ways we can approach this we,can either,do it through our website or we can,actually do it,through email where you can just paste,html,the email side here obviously it's a,little bit more on reservations,um so unless you're doing that you,probably aren't gonna need this section,we're gonna mostly stay here in the,website so what you can do is get help,with generating a few different types of,markup articles events movies,restaurants,book reviews and the like as you can see,there are 12 different types that google,has right here,now there are a number of other types,available,to markup there's tons of different ways,to mark up your site but if you're,getting started this is a really great,place to start,what it's going to do it's going to look,at your website or,your html and allow you to work through,that and structure your data the first,thing you're going to need is a url that,you want to mark up,so we just recently had this blog posted,and let's say i didn't have article,markup on it and i wanted to add it,i could just copy the url right in here,and click start tagging,what it's doing is it's loading the page,into the markup helper and it's actually,going to allow you to,use a visual editor to create your,markup which makes it extremely easy,especially to someone who's,new to structured data now over here is,the required items,now there's a lot more items that you,can add that can be very helpful when it,comes to adding structured data,but these are the basics of things that,you should be adding in here,the main one the name as you can see,here is required,all you need to do with this tool is,highlight the section,and then tag it so this would be the,title and then we wo

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HTML Tutorial - Writing a JSONLD document

(upbeat music),- Google's preferred methodology,for structured data is through JSON-LD.,Not only is this information useful for webpages,it's becoming important for home devices,like Alexa and Google Home.,Even if you're not a JavaScript person,writing the JSON-LD document,is a relatively straight forward thing to do.,First of all, let's get our JSON-LD into the webpage.,This form of JavaScript may be embedded,in the head of your document,,or just before the slash body tag.,Either is fine, but it should not be linked to a file,as you might do for other JavaScript in your document, why?,Because the JSON-LD is specific to this page only.,In other words, if you have 100 pages on your website,and you want every page to have structured data,then you'd have to embed a JSON-LD script,on every one of those 100 pages individually.,It's not possible to have a single central JSON-LD document,and then link to it from other pages,as you might want to do with other JavaScript.,The content's different on every page.,Let's also take a quick peek at our restaurant schema,at schema.org.,The fastest way to get started is just to scroll,to the very bottom of this page.,And let's look at example number two.,Click on the JSON-LD tab,and this will give you some sample opening code.,So we're going to go ahead and copy this,mark up here as a starting point,,just go ahead and copy that.,And then we're going to paste this right here,into the head of the document.,If you prefer to paste it,just above the slash body tag, that's fine also.,I like the head,,since this is data that's describing the document,just like the metatags do in this particular situation.,So obviously this is not the information for Nadia.,Let's go on ahead and make some changes to this,,and we can add some additional information as well.,Note that this starts with the @context property here.,It's telling you it's going to go to schema.org,and look for the restaurant type,in order to derive the information that's inside,of this piece of code.,It'll give us a name, we'll have to type that out,,Nadia's Garden Restaurant.,We may not want to include some of these things.,If you wanted to include a description,you could certainly copy and paste that on in,,like just to demonstrate here,,you can also get rid of things.,You can add things as well.,The order here as always is not really all that important.,I'm going to add an email,,just make sure that you follow the same sort of syntax,that you see on a other lines here.,So email in quotes followed by a colon,and then inside of that [email protected],And then make sure you put a comment,after each one of these, except for the very last one.,For our opening hours, we are going to have,TU to SU, Tuesday to Sunday, and then we can have a time,and this will be something like 1730,,to, whatever it was I said before 2200.,We can have a phone number, 1234567890.,And of course we have a menu,,this menu is got a different URL,,it's Nadia's-garden.com/men

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How to Implement JSON-LD Schema for On-Page SEO | Destiny Marketing Solutions

- Tiffany I'm gonna quickly go over our,process for adding schema json-ld schema,to our website pages and to kind of give,you some some feedback,the Rush's say a heads up,we mainly going to be using plug-ins for,this just so that implementation is,faster and we're mainly going to be,using three different types of schema,that would be service schema,organization schema and local business,schema now if this changes for any of,the client I'll make sure to let you,know however these are the three main,schema types we'll be using,so when you're filling this sheet out,for your client this column should be,filled in column n and we're going to be,using a plug-in to automatically fill in,that information and so once you get,into the website you'll scroll all the,way to the bottom here you'll see a,section called WP SEO structured data,schema and this is the plugin that we're,using and the plugin is pretty easy so,you just select your schema type so,let's just say for this page this was,actually a blog post let's say we were,adding service schema and then here it,was just hit the enable button you hit,the autofill option and really what you,want to do here you want to make sure,that the the name of the service is,accurate so it should fill in with,whatever is in the heading one tag,however you might see a case where this,isn't the case so what you want to do is,just kind of do a double check to make,sure that this matches,what's in the h1 tag so it does and then,from there you want to put your service,type and so the service type you'll be,able to find here in the spreadsheet,it's going to be on the essential,information tab and you will put that,service type in and then from there you,really can leave everything else blank,here but for the image I always like to,include an image so whatever is the,featured image for that page just do a,copy or right click and then go to copy,image address and then from there just,put it in and you should be good to go,everything else are filled it should be,auto filled in so just hit add new or,I'm sorry you'll actually hit update and,then from there you would repeat the,same process for any of other schema,types that you're adding so again I will,make sure to include here in the the,column in what or the type of JSON,schema column what type of schema you,should be adding for each page now once,you're finished with that you want to,make sure that you're testing the schema,that make sure it is implemented,correctly so that the link is actually,right here you would just go to the,structured data testing tool and then,you were just put in whatever the URL is,so for this page it was this URL put,that in there,and really what you're looking for here,you don't want any errors or warnings if,you see a error or a warning that means,something isn't right so you want to,make sure you fix that part other than,that let's see I'm going to make sure I,cover everything so let's just say we,wanted to do a local business so the,only diff

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SEO Manager | JSON-LD

hi everyone today we're going to speak,about the company info section of SEO,manager so let's dive right in now some,of you might be wondering well what is,this page and what the heck is Jason,alti and that's a pretty good question,because honestly I didn't know at first,either,so Jason LD is structured data for your,store it's basically additional,information that SEO manager holds on to,and then we present it in the most,up-to-date manner that Google wants to,work with the best part about putting,your information into this component of,SEO manager is that if Google changes,the way they look at this information,which let's be honest Google extra,changes mind a lot and that's why we're,here to help change with it,so when Google changes we change with,that and we make sure to always present,the most up-to-date information another,name for this is Google knowledge graph,and it's something that's imperative to,fill out we automatically enable,structured data and unless you have a,business that falls outside of a typical,business model I would always recommend,enabling structured data and keeping it,up to date so first you're going to,upload your logo here's ours but you,just choose your file and then you save,it next you put it all of your social,accounts so we'll just do our Twitter,but you want to do all of them and over,here is gonna be our local business,structured data if you have a,brick-and-mortar location like we do we,have a physical office location you're,gonna want to put in here what where,you're located and if you're open,now we're not open in a traditional,sense of open but for those of you that,are selling over-the-counter using a,point of sale it's imperative that you,fill this out there's every kind of,business you can think of so make sure,to click the kind that you're in and,then talk to us a little bit more about,your business and then we relay this to,Google so put your business address your,phone contact and you want to make sure,to do this because I don't know if,you've ever had this experience but the,research to company like a pizza parlor,for instance and then the wrong phone,number comes up you might lose that sale,right so this is where you can tell,Google the right number to use under,here you can add your business to Google,and bings business directory and you,just simply do that by clicking on the,buttons when you're done with everything,click Save and you're ready to rock

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How To Add JSON-LD Schema Markup On Wix - Advanced Wix SEO (PART 6)

he was a good as welcome back to a new,video on the channel so as you probably,noticed there haven't been a lot of,videos coming out on the channel so the,reason for this is that I moved it to,London and I'll make a video on my,apartment probably so that will come up,on the channel but yeah in this video,we're gonna cover how you can use,structured data and chima markup on your,Vic's website in order to get a Google,rich snippet or you just overall improve,how your website is seen in Google and,how you can improve your specific,website depending on your niche your,industry or whatever you do just to,improve how you're seen in Google this,is something that people have requested,a lot in the comments so I figured this,is gonna be a good video to make on the,channel hopefully you guys enjoy and if,you do please make sure to just like,this video comment if you have any,questions or if you want me to cover,anything else I'll make sure to make a,video on that as well but yeah let's,just get right into this video hopefully,you guys enjoy okay so if you've been,following this series this is our,website we've been playing around with,just as beautiful as always you haven't,changed still looks very beautiful so we,have covered wedding photography where I,showed you,oh god oh yeah I showed you how to,optimize a single page for a specific,search term so let's say offering,wedding photography in New York this is,a term you want to rank for and I show,you how to make a page for it and if you,miss that,that a video as you can see this is,beautiful so you don't want to miss that,video has a lot of valuable information,in it just make sure to click the link,in the video description where you get,all the videos about dicks SEO in a,playlist so you can just walk through,every step and not everything is it,might be like interesting for you but,all of those videos have very valuable,information even though some of them are,they are very basic I definitely,recommend you to check those out if you,have a lot of questions on Dick's SEO,that's very gonna talk about how you can,use Shema markup for your Wix website,you probably noticed that before if you,go into menus and pages and you go to,SEO and Google,and go to advanced SEO so right here you,have structured data add a mark up to,this page so each so search engines can,display it as rich results and you can,also have your custom meta tags which,I'm not going to do in this video but we,are going to talk about your structured,data how do you use draft your data what,is it good for structure of data that is,that's right here helps your website to,display as a result it doesn't mean that,it's going to display as a result it,really depends if Google things that,your website deserves to show us a rich,result or not and just to show you what,a rich result could be like a search for,how to eat popcorn so when I search for,how to eat popcorn right here you can,see that this is a rich snippet or a,rich result and this websites a

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What is JSON-LD?

this is a basic introduction to jsonld,jsonld stands for javascript object,notation for linking data,so you may have heard of json before,because json is basically what we use to,transmit data back and forth between,websites,and and browsers,link data is a fairly new term linked,data is basically a way of publishing,data on the web such that it's,interconnected between different,websites so one website can refer to,data on another website,right so json ld is an extension to json,and it's most useful for people that are,web developers or designers or anyone,that transmits uh information back and,forth between uh,web browsers and,web servers,now as i said this is a fairly basic,introduction so,most people that are familiar with kind,of the web and and using a browser,should be able to uh follow along uh in,this tutorial,now before we get into how json ld works,or what it does we need to think about,how the web works today right today we,have what's called a document based web,we have html documents that are sitting,out there on web servers,that we can use to display images we can,display video and audio,we can have text and we have this great,little uh tool called a hyperlink to,link from one document to another,document so we can go from something,that we're reading here and then follow,whatever we're interested in to another,website and we can also have multiple,links coming into our website,from the outside world,so,websites are really broken into two,parts there's the front end which is,basically uh where we see all the html,kind of coming into play so whatever we,see on the web is typically html and,javascript,and that's really meant for humans,there's another side of,of the website which is meant mainly for,computers and that's usually serving up,data in the form of json now json which,stands for the javascript object,notation is a way of expressing data,it's both human readable and machine,readable it's it's just kind of a really,simple uh property value type uh format,so jason's really easy for both,computers to read and web developers to,read html is meant for,other people that are viewing the site,typically all you see is the html you,don't see the json coming,coming in um so,when we talk about linked data what,we're talking about like i said was uh,we want data to be linked between,multiple websites so if you imagine,these green little dotted lines or the,borders between websites so this is one,website this is another website and this,is yet another website,uh,this data needs to reference data on,another website and the way it does it,through linked data is it does it,through links the same way as the,document based web uh does it,so basically link data is a way of of,publishing your data so that people can,reuse it and so your data joins all the,other data on the web and it's and it,becomes more useful uh to society as a,whole,now we've figured out how to publish,data in html right so we use a,technology called rdfa to publish data,and

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