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Google, Facebook, Amazon - The rise of the mega-corporations | DW Documentary

silicon valley in california,from here companies like apple and,google have conquered the world but,their success has come at a price yeah,there's not much to see it's just um,people oh you're from los altos oh you,must be very wealthy well i was living,in los altos before it became,you know this very exclusive area to,live,david is a tradesman the rise of tech,companies has made it impossible to pay,rent for three years he's been living in,a van right next to google's campus,i was living in a house it was a,two-bedroom house,i was paying about 2400 a month i was,doing okay,well the guy realizes he can get 5 000 a,month for this place right so he tells,me you got to go when the lease is up,i'm going to remodel and so people like,me like i've been here my whole life,i got nowhere to go,silicon valley in san francisco belong,to the bay area as of 2021 there are,around 35 000 homeless people here,alongside the highest density of,billionaires in the world and the,pandemic has only exacerbated that,inequality,it really precludes any possibility of,us having a meaningful democracy when,some people in our community have not,only their basic needs assured but every,conceivable object of opulence and other,people can't even survive i think that,exposes,that our pretense of democracy in this,country is something of a farce,facebook google amazon and apple have,changed the global economy,have they become too big in the process,politicians seem to want to limit the,company's power,the purpose of today's hearing is to,examine the dominance of amazon apple,facebook and google in fact tech bosses,have been called to testify before,congress,the tech industry is an american success,story the products we build to change,the world and improve people's lives,google aims to build products that,increase access to opportunity for,everyone,no matter where you live what you,believe or how much money you are,tech companies don't see their,marketplace power as a problem,one of the biggest problems that silicon,valley leaders have is that they believe,that because their intentions are good,that the outcomes will be good and that,it's really hard for them to imagine,that despite their good efforts some,things have gone completely down the,drain,davos switzerland,this is where the world's most powerful,people gather for the world economic,forum in january 2019 the coronavirus,pandemic was still a long way off,a dutch historian put his finger on the,problem,1500 private jets flown in here and i,mean i hear people talk in the language,of participation and justice and,equality and transparency but then i,mean almost no one raises the real issue,of tax avoidance right come on we got to,be talking about taxes yes that's it,taxes taxes taxes all the rest,in my opinion,the fact is that more and more of our,world belongs to a few super rich people,one reason for that is tax avoidance,between 2014 and 2018 billionaire amazon,ceo jeff bezos paid an effective tax,rate of 0.98,compare th

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Google & Facebook se prennent pour des Dieux. Les limites sont-elles franchies ?

Google & Facebook se prennent pour des Dieux. Les limites sont-elles franchies ?

l'année dernière Sarah entre dans un bar,avec ses lunettes Google les clients la,prennent directement à partie elles se,mettent à filmer,on ne se connaît pas mais je sais que,nous avons un point en commun nous,adorons les nouvelles technologies,un peu à droite à gauche,et nous sommes connectés en permanence,Twitter Google et Apple ont changé nos,vies,le patron de Facebook Mark Zuckerberg,parle des gars à égal avec Obama,je m'appelle Barack Obama et je suis,celui qui a réussi à convaincre Marc de,mettre une cravate et une veste,les chefs d'État du monde entier,viennent en pèlerinage dans la Silicon,Valley c'est ici en Californie à San,Francisco que s'invente le monde de,demain,celui du 21e siècle c'est ici que une,révolution,c'est,initié à travers les nouvelles,technologies,derrière cette révolution technologique,se cache une autre révolution plus,politique les ingénieurs de la Silicon,Valley ne fabriquent pas que des,machines,il rêve de reprogrammer notre système,il existe de meilleures formes de,gouvernement que ce que nous avons,aujourd'hui mieux que la démocratie en,utilisant les nouvelles technologies un,meilleur des mondes avec moins d'impôts,moins de services publics moins de,frontières et moins de gouvernements,mon enquête commence à San Francisco,depuis toujours c'est une ville à part,aux États-Unis,lieu de naissance du mouvement hippie,dans les années 60 c'est la ville de,toutes les libertés,du mouvement gay et de la contre-culture,elle est aussi le berceau des nouvelles,technologies,je m'installe dans une petite maison à,quelques kilomètres du centre-ville,sinon tu le prendras avec le micro de la,caméra pour obtenir une autorisation de,tournage j'appelle le service de presse,de Google,ça commence mal je tombe sur une,messagerie,vous êtes sur le répondeur de Google,laissez un message,oui je vous appelle pour savoir si vous,pouvez répondre à ma demande d'interview,d'un attaché de presse de Google merci,au revoir,vous êtes sur le répondeur d'Apple,laissez un message,hello Maggie désolé de vous déranger un,nouveau c'est Hugo le journaliste,français de la télévision Canal+,vous êtes sur le répondeur de Twitter,laisser un message,twitter facebook Apple personne ne me,rappellera jamais,je décide d'aller tenter ma chance sur,place,Mountainview à 40 km de San Francisco,le siège social de Google s'est en sur,40 km²,. les salariés circulent en vélo d'un,bâtiment à l'autre,50 000 employés dans le monde dont 1200,qui sont millionnaires,Google est aujourd'hui la marque la,mieux côté au monde,chaque jour des centaines de touristes,se font photographier devant la porte,principale et les cookies géants en,plâtre,cette famille est arrivée ce matin de,Caroline du Nord,mon fils a 12 ans et tous ses copains,lui ont dit oh mon Dieu si tu vas à San,Francisco tu dois aller voir le campus,de Google,alors tu te sens comment ici,c'est excitant d'être ici parce que,Google c'est mon navigateur sur internet,depuis longtemps et être en vrai c'est,cool,on peut faire u

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ปฎิวัติวงการโฆษณา! ทำไมยักษ์อย่าง Google Facebook กำลังจะถูกแย่งเงิน?

ปฎิวัติวงการโฆษณา! ทำไมยักษ์อย่าง Google Facebook กำลังจะถูกแย่งเงิน?

เพื่อนๆรู้ไหมครับว่าในอนาคตต่อจากนี้,เนี่ยนะฮะการโฆษณาจะเปลี่ยนไปนะครับแม้,แต่ผู้เล่นรายใหญ่อาจจะเปลี่ยนแปลงด้วย,ซ้ำนะฮะในอนาคตเนี่ยยากเหลือเกินที่จะรู้,ว่าอะไรที่ดีกว่าจริงๆอะไรที่เราจะควร,เชื่อได้จริงๆเกิดอะไรขึ้นอะไรเป็นเทรนด์,ในคลิปเล่าให้ฟังครับ,ผมคิมคุณอยู่ช่อง Digital Asset มาพูด,คุยกันถึงเรื่องธุรกิจ,ตามเอาไว้หรือว่าอยากจะสนับสนุนช่องนี้,ผ่านการเป็นสมาชิกก็กดจอยข้างล่างได้เช่น,เดียวกันนะครับในคลิปชวนคุยเรื่องของ @ ,ในวงการออนไลน์กันครับและก็ขอพูดถึงภาพ,รวมของก่อนนะครับแอดโฆษณาเนี่ยก็ผูกพัน,กับ Media มาโดยตลอดนะเอาเป็นว่าเราเปิด,ทีวีช่องไหนนะครับก็เจอโฆษณานะครับเช่น,แบบว่าพักชมสิ่งที่น่าสนใจสักครู่ถ้าใคร,อยู่รุ่นผมก็จะจำภาพจำคำนี้ได้นะครับหรือ,พูดอีกแง่นึงก็คือว่าคนที่ผลิตสื่อนี้นะ,ครับเขาทำ Content เพื่อที่จะดึงดูดให้คน,ดูถูกมั้ยในสมัยก่อนเนี่ยนะครับการดู,เนี่ยไม่ได้เสียตังค์แม้แต่นิดเดียวนะแต่,ว่าคนทำ Content เนี่ยได้เงินจาก @ นะ,ครับแต่ถ้าถามว่าวันนี้เนี่ยการยิงแอดนี้,หน้าตาเป็นอย่างไรก็ต้องบอกว่าต่างสมัย,ก่อนโดยสิ้นเชิงเลยเพราะสายตาของคนเรา,เนี่ยไม่ได้อยู่ในทีวีอีกต่อไปแล้วของเรา,อยู่ในมือถือถูกไหมฮะอยู่ในแผ่น font ,ต่างๆนานาอยู่ในโซเชียลมีเดียดังนั้นใน,การยิงแอดของเรามันจะผูกพันกับ Social , Media อย่างสูงนะครับและหากมองถึงในโลก,ออนไลน์เนี่ยนะครับพ่นน้ำด้านการโฆษณา,เนี่ยก็คงหนีไม่พ้น 2 เจ้านี้นะนั่นคือ,ตัว Facebook และก็ Google นั่นเองฮะ, Facebook นี่นะครับก็เป็นตัวที่ Social ,เนี่ยอันดับ 1 นะมีคนใช้งานมากที่สุดนะ,ครับแล้วเราก็วนเวียนอยู่ใน Facebook ,ค่อนข้างเยอะสายตาของคนอยู่ตรงไหน,แอดเนี่ยหรือโฆษณาเนี่ยก็อยู่ตรงนั้นนะ,ครับเป็นเหมือนเงาตามตัวเลยทีเดียวแต่คุณ,ต้องอย่าถือว่า Facebook เนี่ยเขารู้จัก,เราค่อนข้างเยอะถูกไหมครับคุณอายุเท่าไร,คุณเรียนที่ไหนสนใจอะไรบ้างก็เลยค่อนข้าง,เสิร์ฟแอดได้ค่อนข้างตรงกับผู้ใช้นะครับ,ทำให้มีคนยิงโฆษณาใน Facebook เนี่ยถือ,ว่าติดอันดับคร้อปของโลกเลยนะครับอีกฝั่ง,นึงคือ Google ฮะ Google ถึงแม้เขาจะไม่,ได้อ่ารู้จักข้อมูลส่วนตัวของเรามากถูก,มั้ยครับเพราะเขาไม่ใช่ Social Network ,นะถึงมีความจะตั้งใจจะทำโซเชียลมีเดีย,อย่างเช่น Google Plus ก็เถอะแต่มันก็ไป,ไม่รอดนะครับแต่สิ่งที่พวกรู้คืออะไรสิ่ง,นั้นก็รู้กันว่าเราเนี่ยสนใจอะไรในช่วง,เวลานั้นๆเช่นเราเสิร์ชถูกไหมครับเสิร์ช,ข้อมูลต่างๆรวมถึงนะครับยังครอบครอง, platino เช่นนั้นเช่น YouTube ด้วยฮะคือ,ตัว YouTube เนี่ยค่อนข้างคล้ายๆนะครับ,กับวีดีโอแบบดั้งเดิมก็คือตรงทีวีถูกไหม,เราดูทีวีช่องไหนดูรายการอะไรเนี่ยโฆษณา,เนี่ยก็จะเข้ามาในใกล้เคียงกับรายการที่,เรารู้ด้วยนะครับเช่นเราดูรายการเกี่ยว,กับทำอาหารโฆษณาเกี่ยวกับพวกเครื่องปรุง,นะหรือพวกกระทะหรือว่าตะหลิวเนี่ยก็จะ,เข้านะครับดังนั้นถ้ามองจริงๆเนี่ยมันก็,มีทั้งจุดเด่นและจุดด้อยไม่เหมือนกันนะ,ครับระหว่าง Google กับ Facebook ฮะไหน,คุณรู้ไม่ว่าในอนาคตเนี่ยผู้เล่นรายใหญ่,ในลักษณะอาจจะไม่ใช่ 2 เจ้านี้นะครับโดย,ปกตินะครับ 2 เจ้านี้คือ Meta แล้วก็, Google นี่นะฮะคลองส่วนแบ่งการตลาด,เกี่ยวกับโฆษณาสูงถึง 50% ครับและเพื่อนๆ,เห็นสีส้มๆมั้ยฮะนับตั้งแต่ไอ้สีส้มๆ,มาเนี่ยนะครับส่วนแบ่งการตลาดของ Google ,แล้วก็ Facebook เนี่ยลดลงอย่างเห็นได้,ชัดครับสีส้มนี่คือใครฮะนั่นคือตัว Amazon ,นั่นเองตอนนี้ Amazon เนี่ยมีสดๆเกี่ยว,กับโฆษณาถึง 11% เลยนะครับถือว่าน่ากลัว,มากหลายคนรู้จัก Amazon ในมุมของแต่เป็น,อีคอมเมิร์ซถูกมั้ยฮะการค้าขายของคำถาม,คือ

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Riot in the Matrix - What Google, Amazon, Facebook & Co do with our data? (Full Documentary, 2020)

Riot in the Matrix - What Google, Amazon, Facebook & Co do with our data? (Full Documentary, 2020)

und das bekam transparent,jede Frage die ich in das,Google-Suchfeld eingeht ist eine Antwort,über mich die ich Google gebe,es geht einfach um die Macht im,Informationszeitalter,das hat Amazon dann kann man so etwas,namens Korrelationsanalyse machen das,heißt man guckt gibt es Muster einen,bestimmten Gruppen beispielsweise wie,ändert eine Frau ihr Verhalten die neun,Monate später nur noch Babyklamotten,bestellt und natürlich ist es heute,schon so dass Amazon bei Kunden die dann,unparfümierte Pflegeprodukte kaufen,sagen kann diese Frau freut sich,wahrscheinlich auf Ihr Baby und zwar,selbst dann wenn sie keine expliziten,Babyprodukte bestellt,so Provider data der Identität USA,ich wurde sie gerne als erstes fragen,wollen warum sie eigentlich kein,öffentliches Meeting zulassen wollten,unter Beteiligung auch von Abgeordneten,die aus den entsprechenden Ausschüssen,kommen tatsächlich hier miteinander,diskutieren können warum haben sie sich,dem verweigert wenn ihr da hier meine,Ernstes wie mein Leben,the time for this,questions,of different services and the very,import interquations the market power of,Facebook,and WhatsApp,to escape target it advertising,Facebook,hier ist der Wikipedia-Artikel über Max,Schrems Maximilian Max Schrems ist ein,österreichischer Jurist Autor und,Datenschutz Aktivist er konnte mit,seiner Klage vor dem Europäischen,Gerichtshof das transnationale,safe-abkommen zwischen der EU und den,USA beenden was als starkes Signal für,den Grundrechtsschutz in Europa,angesehen wird,ich mag die Macht behalten darüber was,ich erzähl' und wem ich erzähle und wie,ich was Teile und ich glaube im größeren,Kontext ist einfach wirklich die Frage,wer hat im Internet die Macht über,unseren Informationen und kommen wir in,eine Welt wo wir praktisch vollkommen,durchleuchtet sind und die dann machen,können was sie wollen es hat die ganzen,Noten Aufdeckungen geben und geben war,klar dass da die großen US-Konzerne,eigentlich der NSA die unterstützen aber,dass das halt amerikanisches Recht ist,und die Europäer da halt jetzt die viel,beschweren und alle möglichen,Untersuchungsausschüsse einrichten und,so weiter aber im Kern der NSA nicht,sagen können also die dass er nicht tun,können ja weil anderes Land hat seine,eigene Regeln kann nichts machen,dann hat mich eine Journalistin,angerufen gesagt ob das nicht noch,europäischen Datenschutzrecht alles,illegal ist dass diese großen Konzerne,das da alles in die USA schicken und ich,war so eine sehr gute Frage ja und das,war eigentlich der Punkt der das,ausgelöst hat dass ich mir gedacht habe,interessante könnte man eigentlich zu,dem Thema eine Beschwerde einbringen und,ähm eigentlich schon von Anfang an mit,der Idee dass man sozusagen killt,Datenschutz stirbt zwar an 10.000,kleinen Nadelstichen und jeder,Nadelstich allein ist zu klein dass,jemand als Privatperson deswegen klockt,und da was klar dass wir praktischen,oder für brauchen oder ein Verein der,das irgendwie auf europäischer Ebene,macht,gut dann nimmst du

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Google vs Facebook - How Do They Compare?

Google vs Facebook - How Do They Compare?

Two technological giants, Google and Facebook, are part of our daily lives whether we like,it or not.,For many Generation Z’s, it would be almost impossible to imagine day to day life without,both of these seemingly essential internet tools.,Both make our lives easier in many ways from connecting socially, to advertising, to conducting,business.,But which is the most successful to date, and who will last the longest as new technologies,break onto the market?,From simple search engines and social network tools to innovative artificial intelligence,and virtual reality platforms- which team has what it takes to lead us through to the,next wave of technical evolution?,That’s what we’ll find out, in this episode of the Infographics Show, Google vs Facebook.,Larry Page and Sergey Brin were both PHD students at Stanford University when they founded Google,in 1998 as a privately held company.,At that time, conventional search engines did not take into consideration the number,of times a page had been ‘hit’ by users, and instead listed websites that contained,the searched item word the most amount of times.,The pair developed the Page-rank system, whereby the pages that were most relevant and most,popular appeared first on any Google search.,The name Google came about as a misspelling of the word googol, which represents the number,1 followed by a 100 zeros.,The name was meant to represent the sheer volume of information held by a Google search,engine.,An initial public offering occurred in 2004, and Google moved to a new headquarters in,Mountain View, California.,Primarily a search engine, Google’s rapid growth since its inception has led to a number,of offshoot products including office tools such as email, document cloud services, sheets,,and slide presentation tools.,In addition, Google brought to the world Google maps and Google translation services, bringing,the world closer together in communications.,It has most recently partnered with electronic manufacturers producing smartphones, speakers,,and virtual reality headsets.,Facebook also began life at college.,Students Mark Zuckerberg and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz,,and Chris Hughes launched the social network service on the February 4th, 2004.,Facebook started out life with membership limited to fellow Harvard students before,expanding the network to include other colleges and universities and high school students.,Popularity grew, and by 2006, anyone over the age of 13 was permitted access to the,social network.,By February 2012, the company was valued at $10.4 billion, breaking the record for the,largest valuation for a newly listed public company.,The primary revenue generated through Facebook is through advertisements hosted on the site.,A move of HQ to Dublin in October 2008 meant that in the following year, Facebook announced,that it was making some real cash - owing no doubt to its new tax haven status.,In 2009, Facebook was ranked as the most active social

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Can You Trust Apple? Facebook? Google?

Can You Trust Apple? Facebook? Google?

This video is sponsored by Brilliant.,The first 200 to use the link in the description get 20% off the annual subscription.,Mark Zuckerberg, CEO of Facebook, and dear friend to 100 million real, human, people,,has an announcement.,First, just a reminder, this is a good company - we do good things here - like providing,a public space to share news and information.,But, did you know, sometimes people also like talking in private?,Weird, but we’re here to serve you.,If the world wants more private messaging, Facebook will provide it!,Doing this is not easy, by the way.,We’re making huge sacrifices over here!,And, sure, we’re not perfect, we’ve still got lots of work to do - so don’t blame,us when we inevitably mess this up, and don’t expect any real, tangible changes anytime,soon.,Now, if you’re like me, you saw this headline, yawned, chuckled, rolled your eyes, and got,back to watching a robot drive a robot across the desert in silence.,But I think that’s a mistake.,The first part, I mean.,Right now, three of the biggest companies on earth - Facebook, Google, and Apple - are,telling vastly different, conflicting stories about your privacy.,So, who can you really trust?,Marketing 101: Every company is telling a story.,About who you are, who you should be, and, more specifically, why 40 pounds of dehydrated,marshmallows, which, double as a soft pillow-filling material, will help you become that person.,Some stories are subtle, others… not.,And some can coexist.,Everyone loves a good Apple versus Google headline, but, the truth is, on the whole,,the two have probably been more symbiotic than competitive.,One sells advertisements, and the other, screens through which to see them, disproportionately,bought by an advertiser’s favorite demographic: young people with disposable income.,Although, this is kind of just an accident.,A few years ago, Apple made it really easy to block ads on your iPhone, which, for them,,is a nice, but not really earth-shattering feature.,For Google and the rest of the advertising industry, it was ahhh, less than ideal.,I guess the lesson is don’t let 75% of your revenue come from a company with totally opposite,priorities.,The human was just crossing the street, but that’s the end of the world for the ant.,Today, the only difference is that each company is much more actively trying to step on the,other, with their mutually-exclusive stories about collecting your data.,First, Google, embraces it - arguing that you shouldn’t just tolerate their using,your data, you should want it.,One because giving your phone more information makes it more useful.,Your phone is your secretary, and the more it knows about you, you more it can do for,you.,It’s easy to say you value your privacy, people overwhelmingly do.,But, then, in practice, do you really care that Google can read your email if it means,you can tell your phone to “book a car” and, because it already knows when and where,,it automatically does it for you?,People have certainly

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Google, Facebook, Amazon - El poder ilimitado de los consorcios digitales | DW Documental

Google, Facebook, Amazon - El poder ilimitado de los consorcios digitales | DW Documental

silicon valley california,desde aqui apple google y compañía han,conquistado el mundo y eso tiene su,precio,sí,la gente dice si eres de los altos,tienes que ser rico,bueno vivía allí antes de que se pusiera,tan caro david es trabajador el auge de,las empresas de tecnología hace que los,alquileres sean inasequibles para él,desde hace tres años vive en su,camioneta justo al lado del campus de,google,aguas de homenajeados,yo viví en una casa con dos dormitorios,pagaba 2400 al mes hasta que el,propietario se dio cuenta de que podía,obtener 5000 al mes por la casa así que,me dijo cuándo termina el contrato,deberás ir pero gente como yo no sé a,dónde ir,silicon valley y san francisco son parte,del área de la bahía aquí viven 35 mil,personas sin hogar y al mismo tiempo se,da la mayor densidad de multimillonarios,del mundo,la pandemia ha agravado aún más la,desigualdad,no tenemos una verdadera democracia si,algunas personas no sólo satisfacen sus,necesidades básicas,sino que viven en toda abundancia,concebible mientras que otras apenas,pueden sobrevivir esto demuestra que la,supuesta democracia en este país es una,farsa,facebook google amazon y apple han,transformado la economía mundial,han crecido demasiado,algunos políticos quieren limitar su,poder,2,el propósito de la audiencia de hoy es,examinar la dominancia de amazon app el,facebook y google los jefes de la,empresa son convocados ante una comisión,de investigación la industria de la,tecnología es una historia de éxito,estadounidense a nuestros productos,cambiaron el mundo y mejoraron la vida,de las personas,google quiere desarrollar productos que,mejoren las oportunidades para todos,independientemente de donde vivan en que,crean o cuánto dinero ganen las empresas,de tecnología no ven ningún problema en,su monopolio,uno de los problemas que tienen los,ejecutivos de silicon valley es que,piensan que porque sus intenciones sean,buenas los resultados serán buenos les,cuesta imaginar que a pesar de sus,esfuerzos algunas cosas han salido fatal,davos enero de 2019,foro económico mundial las personas más,poderosas del mundo se reúnen en un,pueblo suizo el coronavirus aún está muy,lejos un historiador de los países bajos,mete el dedo en la llaga,han volado hasta aquí en 1500 jet,privados se habla de justicia equidad y,transparencia pero casi nadie habla del,tema más importante la evasión fiscal,debemos hablar de impuestos de una vez,por todas impuestos impuestos impuestos,todo lo demás es una tontería es mi,opinión,el hecho es que a unos pocos super ricos,les pertenecen cada vez más partes del,mundo y una de las razones es la evasión,de impuestos,entre 2014 y 2018 el multimillonario,director de amazon jeff bezos pagó una,tasa impositiva efectiva del 0,98 por,ciento,nada si se compara con la tasa,impositiva máxima de casi el 40 por,ciento en eeuu para el historiador,económico adam fuss el problema de,sistémico,son los impulsores de la desigualdad,el elemento clave del aumento de la,riqueza y los ingresos del

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Working at Facebook vs Google as a software engineer (pros & cons)

Working at Facebook vs Google as a software engineer (pros & cons)

hey talk later and welcome back to,another episode of the tech wade now,today I wanted to talk to you about the,differences between working at Facebook,versus working at Google from the,outside it looks like these are both,very similar companies they're both big,tech giants but in reality work anthem,is also quite similar but there are very,stark differences as well quick pause,thanks to brilliant outward slash tech,lead becoming great at math science or,computer science doesn't have to be dull,brilliant as a problem solving website,an app with a fun hands-on approach and,over 50 interactive courses check them,out get 20% off premium at brilliant org,slash tech lead so first of all we can,talk about the work-life balance,Facebook is notoriously rumored to have,bad work-life balance and compared to,Google yes it is true I would say and,it's not really the fault of Facebook,itself due to more project work or,anything it is really more due to the,way the whole system is set up so if we,take a look at the tooling first of all,Google of course they're using G suite,right they got Google Calendar Google,Docs Gmail hangouts Google sheets Google,slides and it's all integrated nicely,together and now works great Facebook,does not have that they have Facebook,for work it's called the workplace and,in my mind workplace is one of the key,contributors to high-stress because,you're essentially organizing all of,your information like a Facebook,newsfeed and you just keep scrolling,it's like imagine you have email but,you're not able to sort the email it's,not chronological order it just appears,randomly every time you open it based on,some relevance ranking algorithm that,just isn't that good so what happens is,you just keep scrolling until you feel,that you've read enough but maybe you,didn't you don't know and you could be,missing out on some key nugget of,information such that there's always,more to read there's always more to do,you may feel like you've read everything,and then after 10 stories that have been,repeated you find one story that's,actually new and then just comments that,appear all the time as well so it's just,really difficult to organize the,information and you just start keep,rereading the same stuff over and over,and you can't figure out when you can,actually stop reading up on information,there's no end and that's essentially,what they try to do with their products,as well they just make it so you just,and countless numbers of hours just,going through your Facebook newsfeed it,turns out it's not that great of an idea,if you do it for work Google on the,other hand the reason gmail is a great,communication to a Facebook does not use,email much really so what happens is,that you're on messenger all the time,and people are just pinging you all the,time over messages over chats at all,hours of the evening you know it's not,uncommon at 9:00 p.m. to get a ping from,your manager about something that he,figured out and he just wants you to,take a l

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How Google and Facebook Make Money with Ads

How Google and Facebook Make Money with Ads

in this series of videos I will explain,the advertising business models of the,gigantic tech companies how they compete,with each other and how their products,and acquisitions fit into their overall,strategies it's like a mini course the,goal is that at the end you understand,all the mechanics underlying the core,businesses of some of the biggest tech,companies in the world this first,episode is about Google versus Facebook,it's the basics do click that subscribe,button under the video in order to be,notified about the next ones so welcome,to the advertising wars advertising,business is what turned Google and,Facebook into such incredibly huge,companies together they represent about,20% of the global advertising spending,more than 50% if you consider only,digital advertising and up to 60% of,that in the u.s. Google is the biggest,one and advertising still represents,around ninety percent of its revenue,despite all its numerous other projects,Facebook is about three times smaller,than Google but it's still growing and,approaching half of Google's revenue in,the United States but how exactly do,they work and is Facebook a threat to,Google in order to understand that we,need to understand how this advertising,works in the first place around 70% of,Google's revenue comes from AdWords,about 20% from Adsense and the rest from,other Google's projects first of all,what's AdWords and how is it different,from Adsense,as you'll see it's important to,understand this before we talk about,Facebook and everything else put,yourself in the shoes of any company a,small business or a large one it doesn't,matter when you are a company you need,to find clients and that's why you,invest in advertising you pay to show,your products to people that might,potentially be interested in buying it,and obviously the key here is targeting,if you don't target well you will end up,spending a lot of money to show your,product to many people who don't care at,all and that's where Google AdWords,becomes extremely powerful,let's see you as an individual you're,going to Los Angeles and you're looking,for a hotel so you'll go on Google and,search for,Hotel Los Angeles and then you'll see,this result by booking comm which is an,ad,so booking.com paid Google to show this,advertising to people who would type,exactly that Hotel Los Angeles and it,makes sense if that's what you're typing,then you're most likely really looking,for a hotel in Los Angeles so this,result is extremely accurate it's not,invasive since your intent is likely to,buy what you're searching for and in,order to appear on top of these search,results companies bid various amounts of,money on specific keywords they,pay-per-click basically when you click,on that link that company will pay,anywhere from a few cents up to fifty,dollars for the most competitive,industries to Google and so that company,can set the maximum amount that it's,ready to pay for each specific keyword,or a set of keywords then Google uses,its complex a

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Facebook, Amazon, Apple and Google Executives Testify at House Hearing | NBC News

Facebook, Amazon, Apple and Google Executives Testify at House Hearing | NBC News

SUBMITTED, AND ,WE WILL GIVE IT ,TO STAFF AS ,QUICKLY AS WE ,CAN. ,BASE COVERINGS ,ARE REQUIRED FOR ,ALL MEETINGS, ,AND ENCLOSED ,SPACES LIKE ,COMMITTEE ,HEARINGS, AND I ,EXPECT ALL ,MEMBERS ON BOTH ,SIDE OF THE %,AISLE TO WEAR ,MASKS EXCEPT SL,WHEN YOU ARE ,SPEAKING. ,I RECOGNIZE ,MYSELF FOR AN ,OPENING ,STATEMENT. ,>> A YEAR AGO ,THE SUBCOMMITTEE ,LAUNCHED AN ,INVESTIGATION ,INTO DIGITAL ,MARKETS. ,THE TWO ,OBJECTIVES HAVE ,BEEN TO DOCUMENT ,COMPETITION FROM ,THE DIGITAL ,ECONOMY AND TO ,EVALUATE WHETHER ,OR NOT THE ,ANTITRUST FRAMER ,IS PROPERLY ABLE ,%,TO ADDRESS THEM. T ,AND 2019, THE TEOR,CHAIRMAN AND ,RANKING MEMBERS ,OF THE COMMITTEE ,AND THE ,SUBCOMMITTEE ,ISSUED SWEEPING ,BIPARTISAN ,REQUESTS FOR NEW ,INFORMATION, TO ,THE FOREFRONT ,THAT WILL ,TESTIFY IN ,TODAY'S HEARING. ,SINCE THEN WE ,HAVE RECEIVED ,MILLIONS OF ,PATIENTS, ALONG ,WITH THE ,DOCUMENTS AND ,SUBMISSIONS FROM %,PARTICIPANTS..TEHE ,WE CONDUCTED ,HUNDREDS OF ,HOURS OF ,INTERVIEWS. ,PART OF THIS ,INVESTIGATION, ,WE HAVE HELD ,FIVE HEARINGS TO ,EXAMINE THE ,EFFECTS OF O,ONLINE MARKET ,AND INNOVATION. ,DATA PRIVACY, ,PRESS, AND ,INDEPENDENT ,BUSINESSES ON ,THE ONLINE ,MARKETPLACE. ,WE FOUND 17 ,BRIEFINGS AND ,ROUNDTABLES ,WHERE THERE WERE ,35 EXPERTS AND ,STAKEHOLDERS IN ,SUPPORT OF %%THEROU ,WORK. ,THIS ,INVESTIGATION ,HAS BEEN ,BIPARTISAN FROM ,THE START. ,IT IS AN HONOR ,TO WORK IO,ALONGSIDE E MY ,COLLEAGUE, OF ,THE ,SUBCOMMITTEE'S ,RANKING MEMBERS, ,AND THE RANKING ,MEMBER OF THE %%,FALL COMMITTEE, ,DOUG COLLINS. ,WE WORK CLOSELY ,WITH ALL MEMBERS ,OF THE ,SUBCOMMITTEE ON ,BOTH SIDES OF ,THE AISLE, ,TAKING THIS WORK ,SERIOUSLY, AND ,STUDYING THE ,ISSUES ,CAREFULLY. ,MY COLLEAGUE, T%,RECENTLY ,COMMENTED SAYING ,THAT THIS IS THE ,MOST BIPARTISAN ,EFFORT THAT I ,HAVE BEEN ,INVOLVED WITH ,AND FIVE AND ,HALF YEARS OF ,CONGRESS. ,THE PURPOSE OF ,TODAY'S HEARING ,IS TO EXAMINE ,THE DOMINANCE OF ,AMAZON -- ,FACEBOOK, AND ,GOOGLE. ,AMAZON RUNS THE ,LARGEST ,MARKETPLACE, ,CAPTURING 70 ,PERCENT OF ,MARKETPLACE ,SALES. ,THEY OPERATE ,ACROSS A VAST ,ARRAY OF ,BUSINESSES FROM ,CLOUD COMPUTING ,AND MOVIE ,PRODUCTION TO ,TRANSPORTATION ,LOGISTICS AND ,SMALL BUSINESS. ,AMAZONS MARKET ,EVALUATION ,RECENTLY HAD ONE ,AND A HALF ,TRILLION ,DOLLARS, MORE ,THAN WALMART, ,SALESFORCE, eBAY ,AND AT SEA ,COMBINED.ET%%ORET %, ,APPLE IS A ,DOMINANT ,PROVIDER OF ,SMART PHONES, ,WITH 100 MILLION ,iPHONE USERS IN ,THE UNITED ,STATES ALONE.,,,,,,,>>> IS AMERICAN ,FAMILIES SHIFT ,WORK, SHOPPING ,AND ,COMMUNICATION ,ONLINE, THESE ,GIANTS STAND TO ,PROFIT. ,LOCALLY OWNED ,BUSINESSES, MOM-,AND-POP STORES, ,FACING ECONOMIC ,CRISIS UNLIKE ,ANY IN RECENT ,HISTORY. ,AS HARD AS IT IS ,TO BELIEVE, IT ,IS POSSIBLE OUR ,ECONOMY WILL ,EMERGE FROM THE ,CRISIS EVEN MORE ,CONCENTRATED AND ,CONSOLIDATED ,THAN BEFORE. ,THESE COMPANIES ,SERVE AS ,CRITICAL ,ARTERIES OF ,COMMERCE AND ,COMMUNICATION. ,THESE COMPANIES ,ARE SO ESSENTIAL ,TO OUR MODERN ,LIFE, AND THE ,BUSINESS ,PRACTICES AND ,DECISIONS HAVE ,AN OUTSIDE ,EFFECT ON

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