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Facebook Ads Tutorial 2023 - How To Create Facebook Ads FOR BEGINNERS (Step-By-Step)

running Facebook ads as a beginner can,be one of the most confusing and costly,things if you don't know exactly what to,be doing you'll find yourself spending,way too much money on ads that are not,making you any money and not spending,enough on ads that can be making you,even more money and I'm here today to,save you from all of that,now all you have to do is pay attention,because by the end of this video you'll,be able to set up and profitably run,your Facebook ads from scratch even if,you have zero experience hey I have,something special for you guys because,we're gonna be going absolutely crazy in,this video so make sure to smash that,like button get this video to 2 000,likes so I can give you my six figure ad,ammunition sheet to break down,everything that you need to know and,remember while running your ads plus,five winning products that you could be,selling today I'll be putting the link,of this down in the description once,this video reaches 2 000 likes to help,you take off with your online business,and you guys already know that each and,every single week I give out a free,one-on-one Consulting call to help one,lucky winner streamline their success,and get all of their questions answered,if you want to win this week make sure,to smash that like button down below and,in the comment section down below,comment the word Dropship with your,biggest takeaway from this video and,I'll be announcing the winner from last,week somewhere inside this video so make,sure to stay tuned the entire way,without further Ado let's go ahead and,get right into it now like I said,Facebook ads can be intimidating when,first getting started so this is going,to be a step-by-step complete breakdown,of everything that you need to know in,order to get started in the right,direction successfully if you're not,running ads because you don't know what,to do then there is no excuse why you,can't get started after watching this,but before you're ready to run ads you,want to make sure that there's a couple,things that you should have prepared so,that you can get the most return for,what you're spending on your,advertisements now the first thing is,going to be of course a product that has,the potential to sell to be honest with,you if you don't have a product that,there's a market for you're going to be,running ads for literally no reason you,need to have a product that falls in,line with the trend and ideally solve,some sort of problem and this is going,to be a direct reflection of helping you,get the numbers that you need with your,advertisements and start putting some,serious profit back in your pockets and,I'll show you how to find these products,in this video right here so make sure to,go ahead and check that out once you,finish this video the next thing that,you're going to want to be prepared with,is having an actual Shopify store now,remember you can run ads and have the,best advertisements on the market with,the best product but if your customers,are coming to a stor

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NEW Facebook Ads Tutorial for Beginners in 2023 – FULL FREE COURSE

On-screen right now, I'll teach you how to step-by-step set up a solid Facebook ads from ,scratch, and when we do this correctly it'll mean a new ongoing stream of revenue for you and your ,business. But...how am I so sure that Facebook Ads still works? If you just take a look right now ,on-screen, if I go to the Facebook Report Third Quarter 2021 Results and yearly financial results ,they're still seeing year on year growth on their active user base and advertising revenue so taking ,a quick look at the ad revenue right here you can see that there is tremendous year-on-year ,growth and there's no sign of slowing down yet and there are almost 2 billion active users every day ,that we can still reach and let's not forget this also includes instagram so this is the reason why ,myself and the team are spending tens of thousands of dollars every month on facebook and instagram ,ads across our businesses with a pretty decent return to this day although lots has changed ,with the facebook ads since my days working as a digital marketing manager in the corporate world ,so let's go ahead and get stuck into the tutorial see what's different and see how we can still set ,up great facebook ads and by the way drop a like and subscribe if you find today's video useful ,it's always appreciated so the absolute very first thing you want to do if you don't already have an ,account is head onto the url business.facebook.com and then you want to create a new business account ,first you need to log into your facebook account and then create a new business account so once you ,have that done you're going to head on to facebook business manager this is a fresh account so we can ,follow along here and this is your ads manager account and we want to familiarize ourselves with ,how to navigate this interface so firstly we have the campaign section so the campaign section and ,the campaign view is where we get an overview of everything that's happening all the ads that we're ,going to set up then the ad sets is the ads the ads underneath the campaign and then finally you ,have the ads itself underneath ad sets so it sort of trickles down and we have a flow on effect from ,campaigns to ad sets to ads the campaign structure is very important and i'll mention more about that ,in a moment we also have the column section and this is very important in analyzing our ads our ,performance and getting more detail from all our campaigns then we also have the breakdown effect ,so this breakdown column is essentially giving you again more detail about the ads ,and more efficiently viewing our data so data is very important when it comes to facebook ads ,and then finally you have reports where you can generate reports and customer reports and then in ,this section here once we create ads you'll start to familiarize yourself with the data fields and ,this is where you're going to see all the ad names the delivery types the bid s

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Outdated Facebook Ads Tips You SHOULD NOT Be Doing In 2023

if you've been seeing your Facebook ad,results declining your advertising costs,skyrocketing or your ads going nowhere,and not getting the results you were,hoping for then you're probably already,well aware that there have been a lot of,changes going on inside the Facebook ads,platform lately pretty big changes that,are leaving a lot of business owners and,marketers and advertisers frustrated and,confused and jumping ship to another ad,platform or giving up on their,advertising goals altogether and that's,a shame because despite what you may,have been told the problem isn't the,algorithm or iOS 14 or even Facebook,themselves and the fact that their terms,of service says that they can reject or,remove any ad for any reason no the big,problem is that much of the Facebook ads,advice that's being shared and passed,around right now just hasn't caught up,to these changes which is leading to,people trying to win this new,advertising game using yesterday's old,advertising rules,old advertising rules that no longer,work don't apply and often prescribe,doing the exact opposite to what you,should be doing if you want to get more,clicks more leads more customers and,more sales from your ads,which to me sounds like the exact,definition of a recipe for Facebook ads,disaster so the first outdated Facebook,ad tip and piece of bad advice that I,want to share with you here that could,be the reason that your ads aren't,performing as well as you were hoping,for has to do with the advice on which,Facebook ad objective you should be,using in your campaigns also a big thank,you to HubSpot for sponsoring this video,but more on that later for now let's,talk about Facebook ad objectives here's,the deal when you create a Facebook ad,campaign one of the first options you,get is which campaign objective do you,want to optimize for awareness traffic,engagement leads app promotion or sales,this is an important step and is,essentially your way of telling Facebook,what kind of people you want them to put,your ad in front of and what action you,want them to take and the general rule,here is to just tell Facebook exactly,what you want in other words if you want,sales choose sales if you want leads,choose leads and if you want awareness,well my suggestion here is to choose,sales or leads say what I know crazy,right but this is because despite what,many people think the internet included,brand awareness is not the best Facebook,ad objective in fact the brand awareness,objective has never really been and will,probably never be the best objective,this is this is because even according,to Facebook the brand awareness,objective is there to help you reach the,largest number of people who are most,likely to remember your ad but you don't,just want people to remember your ad you,want them to actually do something buy,something sign up for something I mean,that's kind of the main reason to run,ads right,to generate sales cash flow Revenue a,positive Roi return on investment now in,the past

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Facebook Ads in 2023: Brand NEW Secrets, Strategies & Pro-Tips

I'm about to show you eight really,powerful hacks secret strategies and pro,tips designed and proven to get your,Facebook ad performance to look,something like this in 2023 if you apply,any of what you learn here in this video,you'll put an end once and for all to,wasting money and that idea that,Facebook ads just don't work because,they do and to help me prove that I,reached out to some of the smartest,Facebook ad experts I know Amanda Bond,Adam erhart and Salome shellac to hear,directly from them what's in their 2023,Facebook ads Playbook so that you can,steal from the best don't worry they're,totally cool with it and duplicate their,big time results by using what's working,amazingly well right now so between the,four of us we've run tens of millions of,dollars in Facebook ads so trust me this,is the stuff that works and if you stick,with me till the end I'll let you in on,my proven start to finish Facebook ad,funnel that's perfect perfect for any,service based business out there so,Facebook ads have changed a lot over the,past few years first we have the,adpocalypse with the iOS 14 update which,basically put a stop to being able to,track people who've been to our website,so that we can retarget them with ads,thanks apple and this past year we've,seen Facebook problem solve their way,toward correcting that so they've,simplified targeting and the objectives,you can choose and they've given us a,few brand new options too what's working,best in Facebook right now that's,digital marketing expert and fellow,YouTuber Adam erhart and this guy knows,what he's talking about when it comes to,Facebook ads is really adapting and,understanding the changes that have,taken place with tracking and privacy,and all the policies around there so,it's like obviously everybody's familiar,iOS 14 came and just like decimated,everybody's tracking so we've got to,understand the rules and then play,Within them meaning that we can still do,retargeting we can still build,incredibly effective highly targeted,audiences so essentially the best thing,that we've done is start to transition a,lot of our custom audiences stay away,from email lists and away from website,visitors more to like lead form engagers,ah lead forms specifically Facebook's,new and improved lead form ads I'm gonna,kick this off as my number one strategy,because all three of my expert guests,were really into lead ads as something,that you should be using this year back,in I think it was like 2015 the lead ads,came onto the scene and I remember,trying them out and dismissing them at,first like years about this is Facebook,ads expert Amanda Bond AKA Bond and,she's been featured in places like,Forbes Inc magazine you know no biggie I,was like oh my God these lead ads like,no thank you they're not you have to,integrate them with your email,autoresponder there's like a few more,steps you couldn't design the experience,to be very cute back then you're,terrible like they were just they were,so bad and we would get

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Facebook Is CHEAPER Than Instagram Ads (Here’s Why)

we're seeing something crazy happen in,the Facebook ads and Instagram ads world,right now given where I started in this,industry it's extra shocking but it is,happening in this video I'm going to,explain what it is and what it means for,you as a Facebook and Instagram,Advertiser So Meta isn't exactly the,stock market darling it used to be,there's been some bad press recently,about a reduction in profitability,mainly because meta is trying to build,the metaverse and that's incredibly,expensive and that has led to negative,sentiment around the platform some,advertisers leaving and things like that,I've covered all that and why,advertisers leaving doesn't make any,sense in a separate video so you can go,ahead and check that out I'll make sure,a link is included below but in this,video I want to talk about how that is,causing a real split between Facebook,ads and Instagram apps,now for some reason whenever there's bad,press around meta that only seems to,translate to Facebook as an advertising,platform not Instagram even though of,course both Facebook and Instagram as,our platforms are owned by meta and,differences in profitability and stuff,which doesn't affect advertisers but,that comes from both platforms it,doesn't really make sense but it does,happen and this bad press is definitely,leading to more advertisers favoring,Instagram over Facebook and this sort of,started happening maybe a year to two,years ago and it has only continued to,happen more and more advertisers are,favoring Instagram over Facebook not,advertising on both as I usually,recommend and that is causing a huge,difference in the cost between the two,platforms for a lot of our clients I,would actually say most at this point we,are seeing significantly lower cpms,which is cost per thousand impression,and a good way to measure Facebook and,Instagram advertising cost we are seeing,significantly lower cpms in Facebook,than we are on Instagram to the tune,often of 30 maybe even sometimes 40,difference between the two now this is,particularly weird for me because when I,first started advertising on Facebook in,sort of 2013 1415 it was very much the,other way around everyone wanted to,advertise on Facebook they didn't want,to advertise on Instagram because,Instagram was the young social media,platform sort of serious people that are,going to purchase products and services,weren't there so we saw much higher cpms,on Facebook then than we did Instagram,then people realized that Instagram did,yield good results and you could,advertise there particularly for certain,types of products and services very,successfully and that slowly brought the,cost of Instagram advertising up to the,point where it was very much On a par,with Facebook and that's where we were,from say 2015 through to 2020 2021 sort,of five six year period where the cost,difference between Facebook and,Instagram was fairly consistent there,wasn't a huge difference and most,Facebook advertisers when they ran,campaigns they were go

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The ONLY Facebook Ads Course YOU Need

Over the past few years, I've built and scaled multimillion-dollar e-commerce,companies utilizing Facebook advertising.,And in this course, I'm going to teach you absolutely everything,that I know about Facebook ads.,So you can also find that level of success for your brand or your agency.,All that I ask is that you can hit this like button on this video,as a really helps out my channel.,Along with that, subscribe with notifications on if you're into,advertising and e-commerce, this course is brought to you by pondir.com,,which is an artificial intelligence platform for Facebook advertisers.,They have tools that can write your copy, perform creative,analysis, optimize your ads.,They offer courses, research studies and so much more in fun fact, I'm,actually the founder of pondir.com.,So with that said, definitely go check out pondir.,We've got everything you need.,And here in this course, I'm going to give you the education completely free.,So if you want some tools to help you out with your Facebook advertising journey,and your road to success, go ahead and check out pondir without further ado.,I hope you enjoy this Facebook ads course, and I cannot wait to,see the level of success that you find using all of our strategies.,Let's get into it.,What are Facebook ads in?,What is Facebook advertising?,That's an actual question.,I'm asking you right now.,And I want you to define your answer of what are Facebook ads.,Since I obviously can't hear you in your response, I'm going to use my,fiance Maggie, as an example of she has never run Facebook ads herself.,So Hey Maggie, what are Facebook ads?,And what does Facebook advertising?,Facebook ads are advertisements that you see, they come up on your newsfeed,that are products that I'm from here is what I was expecting as an answer.,And that's what I was expecting for your answer to be as well.,Now, let me rephrase this in a way that hopefully it brings some,more clarity to why I expect you to say that when I ask you, what,are these, what are apple AirPods?,You're probably going to say their headphones.,They play music, but let's break this down.,There's a driver, there's plastic there's coils, there's software there's foam,ear tips that produced the headphone that produced the music, the music, and,the listening is just the end result.,And when you're scrolling your newsfeed and you see a sponsored,post appear, that's the end result in order to efficiently run Facebook.,You first need to understand what Facebook ads really are.,What are Facebook ads more than 2 billion people use Facebook every,single month advertisers bid to show their ad on those people's devices.,Facebook advertising is simply an online auction.,Each time.,There's an opportunity to show someone an ad, an auction takes place to determine,which advertiser will have the chance to show their ad billions of auctions take,place every single day across the Facebook family of apps and network of websites.,When we as advertisers create ads, we t

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Facebook Ads Tutorial 2023 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)

what's up guys jordan here and today we're going through how to start facebook ads now ,our last video got over one million views but facebook have changed a thing or two so today ,i'm bringing you right back up to speed the a to z of how to launch your first ever facebook ad but ,before we get into it make sure you're subscribed with your notification belt turned on let's get ,started with this video okay so before we jump onto the mac i want to announce a competition ,for every 100 people that comment on this video i'm going to be giving someone completely free ,access to the learnads pro facebook ad training course and we're going to announce that every ,100 comments now to enter you need to comment down below with your goals for advertising on ,facebook so let's say enter that competition and let's jump straight into this training ,okay let's jump straight into this facebook ads training starting off with some numbers now ,there are 1.7 billion daily active users on the facebook platform and around 80 of the internet ,have a facebook profile so this is a colossal opportunity for business owners to get themselves ,in the hands of their ideal customers and that's reflected in the ad revenue from facebook there ,were 17 billion dollars spent on facebook ads in q1 alone in 2020 and more than 80 million ,businesses already have a facebook business page and that's because the average cost per click on ,facebook which is the cost to get somebody to visit your website is 1.72 cents although that ,average actually sounds pretty high to me based on the results we get in our marketing agency and so ,by the end of this video i'm pretty sure your cost per click will be a lot less than that now the cpm ,which is the cost to reach 1 000 people so 1 000 people in your target audience is around 7.34 ,on facebook which makes facebook one of the most cost-effective ad platforms in the world right ,now which is probably why 86 of us marketers already use facebook ads as part of their ,marketing strategy so how does it all work well here's an overview of the facebook advertising ,platform this is the structure of the platform and we'll break down each of these components ,individually but at the top of this we have the facebook business suite which is formerly known ,as the facebook business manager and this is where we manage our business account we didn't have ads ,manager so this is the host of all of our ad accounts and within ads manager we can have ,multiple ad accounts so this is where we actually manage our ads for example if you own multiple ,businesses you may have multiple ad accounts because you want one ad account for one business ,you don't want to be managing ads for multiple businesses on one ad account equally if you have ,an advertising agency you'll want to have multiple ad accounts for each of your clients underneath an ,ad account we have an ad campaign and this is the type of adver

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How To Create Facebook Ads For Beginners (COMPLETE GUIDE) | Facebook Ads Tutorial 2023

ladies and gentlemen you truly are in,for a treat today because for some of,you guys you're coming into this video,with zero facebook ad experience for,some of you guys you might be coming in,with you know a moderate or intermediate,level of knowledge when it comes to,facebook ads so whatever stage you are,at i will take you from that the,full-blown expert by the end of today's,video in fact i've even gone ahead and,broken everything down into timestamps,below so if you want to skip to a,certain section,you can go ahead and do that just make,sure you stay around until the end of,the video because i'm doing a massive,massive massive giveaway you will not,want to miss and on that note let's get,into today's training so ladies and,gentlemen facebook ads master class,step-by-step 2022,here is what we will cover why advertise,on facebook all assets you're going to,need to basically start advertising how,to set up your facebook page how to set,up your business manager how to create,your first campaign how to define your,budget how to value results as well as,how to optimize your campaigns so why,advertise on facebook well it's pretty,simple you know we've got 1.93 billion,daily active users we have 28 billion,total ad revenue every single year and,you're gonna find that you'll spend,roughly one dollars cost per click,and,11.54 cents cpm now if you don't know,what cpm means don't worry,stick around this video and i'll show,you exactly why now why do i advertise,on facebook well that's a great question,and and to answer that you need to look,at my two main companies so iig meter,right there is my advertising agency,that i started at the age of 16 while i,was still in high school to support me,and my mom i've been running that for,five and a half years having an,advertising agency is about as cool as,having an accounting firm really not you,know like a crazy crazy exciting,lifestyle what is crazy exciting about,it is the money that it gives you the,free cash flow because the margins and,the profits are so good from it that i,can you know have my cmo or at least now,after five and a half years of running,it i can have my cmo who runs it i only,need to work four or five hours a week,on it which by the way that's after five,and a half years i don't think you'll,have this in the first year okay like,it's it's not um it's not easy but it's,it's simple to build up and every year,you need to do less and less to attract,higher and higher paying plans but as i,said now five and a half years on at,this point it makes me anywhere from 1.2,to 1.5 million dollars a year profit uh,and with that you can do some pretty,cool things with your lifestyle so yeah,that is my advertising agency so that's,a big reason why we advertise even,though i never touch any of my clients,ad accounts anymore and haven't for like,two years now,um so that's that then i also actually,run the biggest education company on,earth that helps other agency owners,primarily in non-competing industrie

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FB Ads is Changing and THIS is The BIGGEST Opportunity of 2023

so I just switched off millions of,dollars in ad spend on my Facebook ad,account because by the end of this video,you're gonna see why right now there's a,huge opportunity when it comes to,Facebook ads and why Facebook ads has,changed tremendous DMS I'm going through,this account you'll be able to see that,literally this account has served me,very very well these campaigns has made,me millions of dollars divided over,these different accounts however right,now there's a shift that is happening,when it comes to Facebook ads and if you,stay till the end of this video you'll,be able to see why this thing has,changed and what it is that you could be,doing differently if you want to be able,to get a huge and unfair Advantage let's,begin,so if you've been running ads for a,while you probably noticed a couple of,things number one at Cost continuing to,rise especially after the whole iOS 14,update and number two,getting attention is getting harder and,harder than ever especially when your,audience is just bombarded with all of,the different things that's happening on,social media whether it's celebrity,gossip whether it is Hollywood whether,it is Lambos and jets and bikini babes,put it this way there's all this content,out there and then there's your content,the question is how do we stand out what,I want to be able to walk you through is,something that I discovered,after trying split testing failing,scaling optimizing different ads and,here's how we notice,the first thing we notice is it is,significantly easier,to be able to get somebody,to engage,in a conversation,than to give you your name and email,now bear with me for a second you'll see,why this changes everything,you see,when it comes to running,an ad or making a post wouldn't you,agree that when it comes to getting a,specific like,or comment,or an engagement,is significantly harder or rather easier,than getting an opt-in,but that's the problem the problem is,getting likes and comments doesn't pay,the bills right however if you were to,run an ad that helps you get a comment,or a message or a DM or an engagement it,is significantly easier and cheaper but,the downside is it doesn't make you,money so,out of testing all these different,things here's what we realized what we,realize is rather than just running ads,the traditional way of just going for an,opt-in which we still do by the way,what we tested instead is,what if I made a post,and the post was just to get somebody to,engage in a conversation,and what we realized from the results,for initial results,was insane,what happened was I made this simple,post now this post here was not an ad,this post was an organic post,and this post here got over about 10 000,likes and a thousand comments,now this one,we read an ad just to warm and hot,audiences,um it got us about 560 comments and,you'll notice that this,ad over here,what is the call to action the call to,action notice it says here if you would,like one of the spots you know comment,below and I'll DM

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Facebook Advertising For Small Business (2023 IMPORTANT UPDATE)

your Facebook advertising strategy isn't,working as well as you want right now,because things have changed and what,used to work even a few months ago is,dramatically different than the,strategies and tactics that we're seeing,succeed on the platform right now for,example the problem child better known,as Facebook lead ads was once a terrible,choice for businesses that only ever,seemed capable of delivering low quality,leads all wrapped up in a clunky and,awkward dashboard but now thanks to a,few recent changes and some secrets that,I'll be sharing with you later in the,video Facebook lead ads are amazing and,they're quickly becoming one of my top,picks for generating leads and making,sales for pretty much any kind of,business out there so I'll break down,how to set them up right and what a,profitable ad campaign looks like in,just a minute and I'll share with you a,little secret that I use to take,campaigns from a three percent response,rate to over a 68 response rate next,another thing that's changed is campaign,structures and many of the default,settings inside your Facebook ads,manager account most people don't know,about these changes so they're just,leaving things on the default settings,but this this is a mistake in fact some,of these settings are so bad that you'd,be better off just tearing your money,apart and lighting it on fire and then,flushing it down the toilet extreme,maybe overly dramatic possibly but,accurate sadly yes my friend so I'll,show you how to set your campaigns up,for Success making sure that you get the,absolute most Bang from your advertising,buck and that you're not losing or,wasting money on ineffective or useless,settings and then lastly I'm going to,give you an Insider look into how I set,up and structure and launch a brand new,campaign complete with what I'm looking,at when I'm testing new objectives and,the metrics that I assigned to each to,make sure that it's going to end up,profitable so let me start by first,making one of the most controversial,statements I've ever made before which,is that generating leads at least how,most people are doing it is one of the,least effective marketing strategies,available today yeah I know but let me,explain generating leads in the way that,it's traditionally done is one of the,most overhyped marketing promises of all,time sitting right there beside the,objective of trying to get more likes,and more comments and more shares on,your stuff and if you've ever run a,marketing or advertising campaign or,hired someone to run one for you and,they've come back with a bucket full of,likes but no actual sales then you know,what this feels like and it doesn't feel,good this is because doing things like,generating likes and comments and shares,doesn't usually lead to business growth,and sales and revenue I'd like to say it,never leads to sales but I kind of,hedged there a little bit well the same,concept applies to just going out there,and generating leads this is because,anyone can get

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