Facebook Ads, Google Ads & SMS

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This is What $1,500 Gets You in Website Traffic: Facebook Ads VS Google Ads

- What's better, Google or Facebook Ads?,Well, we're about to find out.,Hey everyone, I'm Neil Patel,,and this is what $1,500 gets you in website traffic,,Facebook Ads versus Google Ads.,(upbeat music),Before we get started,,make sure you subscribe to this channel,,and if you're on YouTube, click the alert notification.,Facebook Ads spend reached $31.43 billion in 2020,,despite COVID 19.,Now, in 2021, they did even better,,and they continually to just keep growing.,And they're poised to increase,by a whopping 20%-22% in the next year,,according to eMarketer.,Facebook Ads and Google Ads are some,of the most important ad platforms in the market today.,Not only because they have a huge number,of people that you can reach, but it also drives results.,I wouldn't be in business or a digital marketer,if I was spending a dollar to lose a dollar.,I'm in digital marketing, because when I spend a dollar,,I make more than a dollar.,And there's a couple of reasons,on why digital marketing is so amazing.,It's because your ability to segment your audiences,and reach very specific groups,of people in almost instant timeframe.,You also have a lot of data to understand,what's going on, what's not working,,where you should invest more, where you should invest less,,because not everything's going to work out the way you want.,Now, let's say, you had $1,500 to spend on paid ads,,how much traffic would you be able to generate?,Now, leave a comment below telling me,how many visitors you think you'll be able to generate.,I'll wait a little bit.,Leave a comment, let me know.,Did you write it in?,All right.,Well, there are a few things that'll influence your results.,First off, the industry you're in.,If you're in things in like going after cases, let's say,,in like legal, or mesothelioma, or auto insurance,,you're going to get a lot less visitors,than if you're in, let's say, e-commerce.,How much competitors are willing to pay,for the clicks in your industry,,also, affect how many visitors you're going to get.,Also, how well crafted and targeted your ads are,are also affected.,If your ads suck, people don't want to click on them,,you're not going to get a lot of visitors,and you're going to have to pay more for each click,,because it's costing these networks money,to show up your ads.,Now, whether or not you're doing remarketing or retargeting,,that's another question, because that can affect your cost.,Seasonality is a huge one.,If you're selling Christmas trees, you could bet,,if you're selling Christmas trees in February each year,,probably not going to get any clicks.,So, let's take a hypothetical business and start from there.,We're going to pretend that we're running a campaign,for a realtor in Los Angeles, California.,Let's say, this realtor is targeting a area,within Los Angeles called Burbank,,and they want to generate leads for apartment rentals.,On Google Ads,,this realtor is going to be targeting three keywords,,apartments for rent in Burbank, California,,Bur

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how I would learn digital marketing (If I could start over)

I started my career in digital marketing,eight years ago and in this tenure I,have worked with clients like prime,minister's office Dubai Sky News Arabia,Nissan Abu Dhabi Emirates hospitals,etisalat and many many more some of,these clients have an annual budget of,10 million dollars and above I have,trained Google support teams all across,the globe for two and a half years I,worked on some training projects with,some prestigious institutions like Amit,University Dubai manipal University,Astro labs and a lot lot more I had a,smooth Journey overall but when I look,back I think that some of the things,could have been even better and that's,what I'm going to discuss in this video,How Will I learn digital marketing if I,could start over the purpose of this,video is not just to tell you what I,think about my career path but it is,actually about answering a lot of,questions which I get through emails and,messages people generally ask me that,how should they learn digital marketing,now these questions generally come from,people who have just started or want to,pursue digital marketing as a career and,want to start from the beginning now if,you go to let's say YouTube or you go to,udemy or any other website to learn,about digital marketing and search for,digital marketing courses you will come,across a lot of things like Google ads,Facebook ads SEO smm programmatic,advertising email marketing affiliate,marketing and it doesn't even stop here,then there is growth marketing,Performance Marketing content marketing,account based marketing ad Tech bi,analytics and I don't know some people,even come up with their own terminology,like drip content strategy and I don't,know what now that being said let's get,started I have divided this roadmap in,nine different steps the first step is,avoid shortcuts and have the right,mindset trust me this is where most of,the people who want to learn digital,marketing get it wrong because when they,go to YouTube Google and all these,resources to learn about digital,marketing they enter this rabbit hole,called how to make money using digital,marketing what happens is when you're,looking for these resources you somehow,end up on the flashy content which talks,about how to make hundred dollars two,hundred dollars with digital marketing,you will end up up on videos which talk,about promises telling you to create,blogs which will make you two thousand,dollars per month within five days you,can start your upwork gigs and whatnot,it's even funny to watch some of these,videos now if all this is wrong if we,have to avoid the shortcuts what is the,right mindset then now I would suggest,to basically research at least five days,to seven days on just what is marketing,just understand what marketing is the,basics of you don't have to go through,the academic books which they teach in,MBA just understand the basic of,marketing probably what is a funnel in,marketing and then you have to,understand why you people use digital,marketing that is th

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🤯 FACEBOOK ADS vs GOOGLE ADS - ¿Cuál elegir para vender por Internet?

facebook y google son los dos gigantes,de la publicidad online de hecho se,calcula que el 75 por ciento de lo que,se invierte en anuncios en internet en,todo el mundo se hace en alguna de estas,dos plataformas sin embargo una pregunta,que me han hecho recientemente en mis,redes sociales y que creo que es muy,importante responder es felipe si estoy,empezando a vender por internet en donde,debería hacer mis anuncios primero por,lo tanto en este vídeo todo a compartir,el plan que seguimos con diferentes,marcas cuando estamos diciendo en cuál,de estas dos plataformas invertir para,que así tú puedas elegir el mejor canal,para vender con tu negocio bueno voy a,utilizar este documento para mostrarte,el plan que utilizo con diferentes,empresas cuando estamos decidiendo si,invertir en facebook o en google o,facebook cats versus google así como,también se les conoce por su nombre,técnico algo que quiero aclarar es que,estoy bastante familiarizado con ambas,plataformas ya que las utilizo en mi día,a día con diferentes empresas por,ejemplo este es un cliente que vende,comida mexicana muy rica por cierto y el,mes pasado en noviembre,20 ya que este yo lo estoy dando en,diciembre invertimos en facebook e,instagram 30 mil 700 dólares mientras,que en google con la misma empresa,invertimos 15 mil 900 y esta es otra,empresa que vende una máquina especial,para licuar y a partir de ahí las,personas bueno pueden hacer batidos,infusiones etcétera el mes pasado,también en noviembre en facebook e,instagram invertimos 211 mil dólares,mientras que en google invertimos 82 mil,así que acá te quiero mostrar el paso a,paso que utilizamos para decidir qué,parte de nuestro presupuesto invertir en,cada plataforma lo primero que quiero,aclarar es que ambas son completamente,compatibles osea no lo mires facebook,contra google sino facebook y google ya,que cada una de éstas tienen diferentes,usuarios y entre más personas vean,nuestro negocio más ventas vamos a,generar obviamente si son bien,calificadas así que lo primero es que,intenta estar en ambas plataformas ya,que vas a poder acceder a diferentes,audiencias y por lo tanto generar más,ventas entonces va a colocar aprovecha,especialmente si tienes por ejemplo un,producto o un servicio que resuelve una,necesidad muy puntual por ejemplo vender,repuestos para un carro específico o,vendes unos seguros especiales digamos,que esas son cosas que las personas,buscan en google y en facebook e,instagram también a través de los,diferentes públicos que nos ofrecen,podemos alcanzar a esas personas sin,embargo si estás empezando y no tienes,un presupuesto muy alto te recomiendo,que te enfoques en un solo canal para no,diluir tu presupuesto y tu tiempo he,tenido casos de empresas o clientes que,ha asesorado también en los cuales he,visto que están invirtiendo por ejemplo,15 dólares en facebook y 15 dólares en,google que hace esto que no estén,distribuyendo el suficiente presupuesto,en cada plataforma para que puedan hacer,pruebas efectivas y de

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Google Ads vs Facebook Ads 2023: What's Better For Your Business

it's a question that comes up more and,more frequently with all of our client,calls which is better for my business,facebook ads or google ads and in this,video we're breaking it down so you have,a better idea on how to grow your,business for the remainder of 2022 and,into 23. stay tuned,all right so let's first break down the,two criteria that differentiates,facebook ads from google ads,first one being that facebook we are,introducing a product or a service to,someone who is most likely,never heard of you now we can't control,that with audience exclusion where we're,not retargeting people on the top of the,funnel,but either way we're introducing a,product or service that they have never,seen before and we're hoping that that,product or service is something that,that person is interested in,that's facebook,for google,we are bidding on keywords that are,specific to the user's intent,if somebody's searching for,cheapest dog toys we are going to bid on,that keyword and show them ads for the,cheapest dog toys might not be actually,an effective search term because cheap,generally doesn't result in high revenue,ad dollars but either way you get the,picture so those are the main factors is,we're introducing facebook and products,and services to users who may or may not,want it and that's where the audience,targeting comes in for google we're,doing the keyword research to figure out,what are the most valuable keywords that,we're going to bid on to get more,conversions that is the purchase intent,bonus of google ads,so let's break down google specifically,to start and before we go into this,i would really appreciate if you hit,that thumbs up button,youtube algorithm likes it i like it,makes me want to continue making content,for you guys so hit the thumbs up and,let's get into google ads so because,google is becoming this massive company,who has a multiple different options,for advertising we have google search we,have google shopping we have google,performance max campaigns which you can,find a video about right here we also,have display networks we have a,multitude of different ways that we can,utilize google to increase our sales or,leads for our clients and for your,business so with that where google used,to just be search,it was kind of,limiting in terms of the creative assets,that you could use to try to generate,those sales,nowadays it's completely different,we have automation and ai that is,bidding on,keywords and audiences that are most,likely going to convert,and i have experience with my shopify,store on google,google shopping google smart shopping,google performance max campaigns all of,these different ones that effectively,work really well so just like facebook,you can bid on different time frames,different days of the week,in order to capture your audience when,they're most likely going to be,searching so if you're a b2b business,chances are you want to be running ads,during the day because most likely when,someone goes home they may or may

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Facebook Ads VS. Google Ads | Which is Better and What to Start With!

what's going on guys Kuna Bryan here,welcome back to a brand new YouTube,video and if you're new to my youtube,channel and make all sorts of videos,here on my channel about business,entrepreneurship and digital marketing,and today's topic we're going to be,discussing Facebook vs. Google,advertising now my audience here on,YouTube is primarily agency owners but,this goes for any business owner if,you're doing dropshipping in e-commerce,or you have your own business or even a,brick-and-mortar business or if you own,a digital marketing agency you're doing,marketing for other businesses this is,all going to be applicable to you so,let's break it down on a very basic,level why is Facebook and Google,different why are there ad products,different well let's look at it number,one Facebook is a social media platform,people go onto Facebook to connect with,their friends they go onto Facebook to,look at pictures of their grandchildren,and funny videos of cats and memes and,everything like that right so that's why,people are on Facebook so it's important,to understand that dynamic when you're,trying to run advertisement on one of,these platforms now Google on the other,hand is for information right it's,intent-based people go on Google with an,intention of finding out something and,answer to a question information on,topic that they're interested in,learning more about and so like I said,understanding these dynamics and,understanding why these platforms exist,and what they're primarily used for is,important when you're trying to figure,out which one to advertise on now let's,talk about the difference between,Facebook and Google Ads in terms of how,you pay for them so Facebook is,impression based that means you are,paying a CPM rate you're paying a,certain amount of money for how many,people see your ad so you can pay a,whole bunch of money you can spend,thousands of dollars on you know and ad,trying to get people to your landing,page or whatever and trying to get link,clicks but at the end of the day,Facebook is going to charge you for how,many people that ad reached and you,might get zero clicks that's now,obviously that's unlikely that's an,extreme scenario but all I'm trying to,get across to you guys is that Facebook,is impression based and you're paying,based on,how many people see the ad not how many,people take an action now Google on the,other hand is CPC based right cost per,click so when somebody clicks on your,Google ad that's when you get charged,you can show your ad inversely to,Facebook you can show your ad thousands,of people but if nobody clicks on it,you're not gonna pay a single cent now,in terms of the ad products themselves,I'm talking about when you're in the,back end of Facebook ads and you're in,the back end of Google ads in my opinion,I am both certified in Facebook and,Google and so I spend a lot of time in,both of the back ends of these app,platforms Facebook is a lot better in my,opinion in terms of the targeting,options look-alike

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DO THIS to Integrate Your Facebook Ads and Google Ads 💪

facebook ads and google ads are the two,biggest advertising platforms in the,world if your business is not on both,or one or the other then you're,massively missing out,on traffic and sales so the question,we're looking at today is,how can these two huge platforms work,together now,most people think you choose between,facebook ads or google ads and that,facebook ads is better now or sometimes,some people say google ads is better,than facebook ads but the fact is,you need both platforms to reach all,customers at every level so let's take a,look,and see how these two hugely important,platforms,can work together the first thing to,look at is the targeting difference,between the two platforms now,as you know on the channel we talk about,google ads a lot and the great thing,about google ads,is you appear in front of your target,customer at the very moment,they're looking for your services now,let's relate this back,to the classic marketing funnel now when,you look at the marketing funnel,you can see that the area at the bottom,where conversion happens,is proportionally a lot smaller than the,bigger area at the top,now obviously that means the opportunity,at the top of the funnel,has a lot more people which is where,facebook ads comes into it now with,facebook ads,you are prospecting your traffic you're,looking at people,based on their demographics and what,facebook knows about them,to target them based on the fact they,could cross over with being a target,customer,of your products now that is a huge,advantage over google ads but then,google ads has a huge advantage over,facebook ads,in that google ads knows exactly what,people are looking for,right now so these two platforms need to,work together because they cover,two separate distinctly different areas,of the buying funnel so we've got to get,them to work together but the question,is,how well the way we see how this happens,is first of all looking at the traffic,generated from facebook ads now of,course facebook ads,is a lot cheaper in terms of reach and,traffic versus google ads because on,google,your auction competes with people,looking for the traffic right now,the volumes are a lot less in terms of,people looking versus the total,market size so facebook ads has the,advantage of having,larger reach for a lot cheaper now the,advantage of this means that you can get,a ton of traffic,that's relevant because of course you're,targeting your perfect demographics and,customer profiles on facebook,all of that good traffic hitting your,website is going to be added to,your retargeting lists now of course you,can retarget on facebook,but why would you stop there you should,also use this traffic,to retarget on google ads and the best,thing about this,is that you can have an integrated,campaign where you can match,your creative because of course search,on google isn't visual you can't,see the product before you click through,on the ad whereas on facebook you can,get a preview of images or videos or,different

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Google Ads vs Facebook Ads ... which is better?

which one is better for your business,facebook ads or google ads now this is,not going to be one of those videos,where it says it depends on your,situation and maybe give both a try and,see how it all works out because i'm,going to be giving you some very clear,reasons for why you should be focusing,your time in learning one of these,platforms and why that same platform,should be the one which gets the vast,majority of your marketing budget now i,do agree that if you're an established,business you need to be present on both,of these platforms however if we're in a,world where you could only choose one of,these platforms their clear winner for,me would be all i'm offering is the,truth nothing more google ads now i know,what you're saying of course you would,say google ads is the best option aaron,because you do call yourself the 15 000,hour google ads master but i want to,make it clear that is not the reason for,why and the reason for why i've solely,focused on google ads over the last 12,years is because i truly believe that,google ads is the better option for my,business and also for your business and,i'm not alone in this belief because if,you look at the financial records for,both facebook and google for 2021 and,only look at their advertising revenue,so the money that they're getting from,their ad platforms google ads was the,clear winner in terms of percentage,growth with facebook's revenue growing,by 37.2,and google's ad revenue growing by 42.6,and before you say well five percent,isn't that much what you need to,remember is that google's ad revenue was,already nearly double that of facebook,so five percent growth is huge and when,you break it down to the actual increase,in revenue it looks like this when you,look over the 2021 period google's ad,revenue grew by 62.5 million dollars,while facebook's ad revenue only grew by,31.9 million dollars meaning that google,got double the amount of new ad revenue,coming into the industry and the reason,for why this is so significant is,because both google and facebook are,well established channels in the digital,marketing space with google ads,launching in 2000 and facebook launching,in 2007. so you can't attribute this,growth to new trends or facebook being,newer or google being more established,because they've both been around for,more than 10 years so this leads us to,one main reason for why google is,quickly outgrowing facebook in ad,revenue and that main reason is results,like it or not the pure facts are is,that google creates more relevant sales,and inquiries than what facebook does,and we know this because money trails,don't lie when it comes to advertising,businesses money follows where there are,the most results so the reason for why,google grew quicker than facebook is,because many businesses saw that they,were fast getting far superior results,on google rather than facebook so,rewinding back to 2010 why did i choose,to focus on google ads rather than,facebook ads now like many businesses,w

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Google Ads VS Facebook Ads (Which Is Better?)

hey John Christina here internet,marketer and tech entrepreneur and I've,spent millions of dollars on both Google,and Facebook ads and in this video I'm,gonna be going over and comparing the,pros and the cons the strengths and the,weaknesses of each of these different,platforms for advertising your business,on I'm gonna go over a number of data,points about each of these businesses,and I'm also going to be comparing them,on the pros and cons so you can figure,out what's gonna be the best solution,what's going to be the best fit for your,business or before your startup to use,to advertise let's get into this really,exciting subject one I deal with all the,time and excited to teach you about this,let's get it,hey John Crisanta here and I've been,just marketing on Google and Facebook,for eight years now it makes me feel old,but I've been marketing on these,companies for eight years marketing for,my job I worked at an advertising agency,started my own advertising agency and,did marketing on these platforms for,clients and now I market it for other,companies doing affiliate marketing so I,market companies on these and make money,when the clients of mine make sales and,I earn as much as five hundred to nine,hundred thousand dollars a month doing,advertising on Google and Facebook so,that's kind of my credentials in how I,understand this I spend over a hundred,thousand dollars spend hundreds of,thousands of dollars in ads per month,and that's my experience base and I'm,gonna be talking you about these two,beautiful ad networks that I love and I,base my business around but John I just,I just want to know what's the best ad,network to advertise on I just I just,want to know what's the best just tell,me this one or that one,check this out so listen both ad,networks reach billions of people,anybody you want to reach you can reach,through both Google and Facebook so,there is no best but what I'm going to,go about is they are both,for in you might prefer one over the,other we'll get into that shortly but,first some statistics so first off,Google companies and businesses and,individuals spend 134 billion dollars a,year on this isn't as of 2019 so a,hundred and thirty nine billion dollars,whereas Facebook is about half as big,okay about seventy billion dollars was,spent last year on Facebook ads so both,ad networks are pretty big Google's a,lot bigger but here's another,interesting point which is we're gonna,come up in the pros and cons is Google,has four million businesses and,companies and individuals advertising on,Google whereas Facebook even though it's,half the size has about double the,amount of people advertising on it about,7 million people advertising on Facebook,so two ad networks but as you can see a,lot more advertisers on Facebook now,what are the pros and cons of each of,these ad networks now over here we have,Google and the pros of Google is that a,few things one it's easier to scale ok,Google for a number of reasons it's,easier to spend lot hig

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Facebook Ads ou Google Ads, quel est le meilleur ? | Saad Ben mentor e-commerce

Prochaine question, alors Google ads vs Facebook ads.,Quel est le meilleur,,quel est le meilleur outil pour la publicité payante?,Est-ce que c'est Google? Est-ce que c'est Facebook?,Je dois donner un nom là comme ça?,On peut faire un petit jeu là puisque l'écran là est divisé par deux sur Youtube,,bah je prends le côté Google ads et toi tu prends le côté Facebook ads.,Okay!,On fait un petit débat, je donne les avantages de Google ads,,tu donnes les avantages de Facebook ads,,et après on donne vraiment notre avis,,le vrai avis okay.,On fait comment, il nous faut un compteur de 30 secondes là,,genre ça dingue et tu rap pendant 30 secondes tous les avantages.,Allez je commence!,Alors Google ads ça paye moins cher,,donc ça me coûte moins de faire de la publicité sur Google que sur Facebook.,Ok!,On fait un par un,,Ouais vas-y!,Ok ça te coûte moins cher non je suis pas d'accord là!,Quel niche?,J'ai gagné!,Le CPM globo moins cher.,Yes yes!,Donc le coût par 1000, ce qu'il me coûte pour afficher ma publicité à 1000 personnes,,me coûte moins cher sur Google que sur Facebook.,On a pas précisé du coup, tu parles plus de Youtube ads, tu parles plus de Google ads.,La plateforme Google c'est vaste.,Ouais on peut parler dde Google ads en général.,De youtube tu veux dire?,Non de Google en général.,Ok je pense Facebook à une plateforme plus poussée en termes d'options,,en termes de possibilités marketing ce que tu peux faire ça me parait,,donne moi des exemples.,Je touche pas beaucoup à Google ads en fait, c'est plus toi qui y touche.,Mais globalement vraiment son éventail d'outils je le trouve plus poussée, plus mature que,,Facebook c'est beaucoup plus ciblée, c'est beaucoup plus précis.,Donc au niveau des intérêts c'est beaucoup plus précis que Google d'accord.,Alors Google, beaucoup plus de clients avec l'intention d'acheter.,Ça veut dire que je peux targueter des personnes qui veulent acheter quelque chose.,Alors je peux cibler des personnes qui ont tapé sur Google quel est le meilleur aspirateur,,je veux acheter un aspirateur, aspirateur pas cher.,Donc c'est des personnes qui ont l'intention d'acheter,,donc je peux directement ainsi cibler ces personnes là.,Donc c'est l'intention de ces personnes là et c'est un avantage qui est très grand par rapport à Facebook.,Ouais clairement par contre pour moi tu as une audience trop petite à ce niveau là,,t'as du coup une audience plus gros, plus énorme,,plus d'audience, le nombre de personnes et beaucoup plus énorme du côté de Facebook.,Yep et je dirais même du côté de Facebook tu as un effet viralité en fait,,tu peux jouer sur la viralité donc,,je le gardais dans mes cartes,,Facebook c'est un gros avantage,,c'est que non seulement tu paies pour afficher tes pubs devant des personnes,,mais ces personnes là peuvent partager des pubs gratuitement.,Parce que lorsqu'ils vont partager les gens qui vont voir c'est leur partage,,tu n'as pas payer pour ces personnes-là,,donc tu as un effet de boost supplémentaire qui n'existe

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Facebook Ads vs Google Ads: Marketing Takes #1

google ads versus facebook ask,which one is the better platform for,your business,hey guys welcome back to the channel and,welcome to our very first episode of,marketing takes,where we debate the pros and the cons of,different digital marketing channels,and strategies and today i have two,people joining us from our team,to talk about of course google ass or,facebook ads and which one is better,for your business so welcome to the show,anthony and katherine,how are you guys doing today doing great,shout out,to you doing great doing amazing doing,amazing so i know,everybody's excited to hear about what,you guys think when it comes to google,ads versus facebook ads so let's go to,hop into it and start with you anthony,what does facebook ads have that maybe,google ads do not have yeah that's a,great question and i actually get,asked a lot um well with facebook what,ends up happening,is with facebook you're able to cast a,wider net to those that don't know,they need your service right so with,facebook you're getting in front of,people,that you're targeting based off,behaviors likes,interests demographics google ads which,you'll find is that they're actively,searching for the solutions,or products that you're offering so long,story short to answer your question sean,with facebook you're able to cast a,wider net to get in front of those that,don't know,anything about your products and,services and you're there to engage with,them to let them know about your,products and services so,that's pretty much what i was saying,about facebook makes sense catherine,what do you think,yeah so google advertising provides a,warm,audience to someone they're searching,for your business,or they're searching for your product so,if they find you using google,you know that they were actively,searching for you,so google actually helps new customers,find you rather than,the other way around make sense now when,it comes to google ads and facebook ads,it's,widely known that google ads,cost more per click than,facebook ads may cost so what do we have,to say about that,is that a good thing or a bad thing i,think um it depends on who you are and,where you're at in your business right,so i think if you're established,business say you have a higher product,or cost for product i think google ads,make a lot of sense if you can afford,that,higher advertising cost um facebook and,instagram you know it's not,pay-per-click like you mentioned it's,paper impression so,you could tend to spread your dollars a,lot further however,like we mentioned in the first question,doesn't get you as qualified of a lead,but it does tend to spread your dollars,a lot further,um so i guess to wrap up that question,and the answer it depends on where,you're at in your business and what you,can actually,afford for advertising catherine what do,you think yeah so it is true google ads,typically,are more expensive but the buyer's,intent,is higher so you're going to see a,higher conversion rate,so you're paying for a

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