Emotive: SMS Marketing

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$137,000 in Ecommerce sales in 3 months with SMS marketing using Emotive

hey everyone today i'm going to show you,how we made 130 000 in the last three,months using sms as a remarketing,channel now the most common when known,remarketing channel for e-commerce,businesses is email and for good reason,because once you have the email address,of one of your store visitors in the,funnel who probably did not make a,purchase or just signed up to get a,discount from your store that's where,you can start engaging with that,audience on email but one of the lesser,used channels is sms and what i'm going,to show you today is exactly,how we use sms marketing for e-commerce,customers that we have as part of our,agency and how for this particular,customer we were able to get the revenue,up to 137 000 as you can see on the,screen uh in the past three months,so you can see that this has been a huge,jump compared to the previous three,months um so it's up 379 the number of,conversions in the last three months,from sms marketing is a thousand,conversions 1041 conversions from 66 67,728 messages,3875 new subscribers the ctr on sms is,around 6.64 now since we've aggressively,grown the number of subscribers and the,number of messages as well a little bit,that's why the click-through rate is,slightly down but it's still much better,than some of the competing platforms if,you look at the click rate that you have,on your,emails,um you can just have you can get a quick,idea of how much more you can do with,sms in terms of,getting people back to your store to,complete a purchase or getting people,back to the store to check out a,campaign or a sale or a deal that you're,running now this dashboard that i'm,showing you right here is the emotive,app which is the app of choice for us at,map links we use emotive for sms,marketing for all of our e-commerce,customers now if you look at the data,here in terms of revenue there's been,um you know slide up and down but it you,can see the trend has overall been an,uptrend uh wherein the revenue is up 342,versus the previous three months the,last few months we've done 137 000,in sales,now if you see the split below this you,can see the broadcasts and the,experiences and i'm going to take a,minute to explain you what this means um,so if you've done email marketing,specifically if you've used clavio for,email marketing you probably know about,campaigns and flows so campaigns are,one-time emailers with deals discounts,and newsletters that you send as your,brand and flows are a series of,automated emails that you send based on,some logic to your customers now the,most common flows with email marketing,are the welcome flow and the abundant,card flow so when someone comes to your,website you would typically have a,pop-up that says,get 10 off if you sign up to our email,list and then the person basically,enters the welcome flow the other flow,is the abundant card flow if someone,comes and adds a product to the card and,then leaves the product without,completing the checkout uh there you can,have different flows for

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The best SMS marketing platform for 2022 | SMS marketing strategies for Ecommerce 2022

if you're an e-commerce brand founder,and you're thinking of changing vendors,or you're thinking of starting sms,marketing and you don't know what,platform to choose in this video i'm,gonna help you decide what platform is,best i'm gonna give a recommendation and,by the end of the video you'll be able,to pick between the main players which,one is best for you stay tuned so let's,evaluate right,now,what should you consider,when choosing a specific platform right,i would urge you to look at all of the,integrations right you want to be able,to make sure that um whatever you're,working with it can integrate with all,of your tech stack right then the,ability to split test which is really,really important,um because you want to be able to,optimize right and not just set it and,forget it right then attribution,you want to be able to have an accurate,view of your roi,then customer support and ease of use,customer support is always really,important,for those of us coming from facebook,yeah this is very important and also,whether you can create conversational,flows,so,we are gonna put all these platforms,head to head and then you can decide,which one at the end of the day is best,for you,now it all depends on what you want at,what stage you are and,how big your list is right so let's,start with attentive now attentive is,really for,grateful enterprise brands right it,this was built for a ton of industries,not just e-commerce events um,b2b service industries right and they,work with bigger brands such as sephora,coach right so they served different,industries right um the really great,thing about attentive is it has really,really stellar um,compliance right so that is important,because you want to make sure that you,are protected in fact they protect it in,fact they have an in-house legal team to,help you with all of this right and they,have conversational flows which is great,and they have really cool integrations,as well,the only thing is that they have a,30-day attribution window which can lead,to inaccurate reporting of roi right so,you're not,you don't have the ability to see okay,is this really how much sms brought in,and then they have av testing and their,customer support is really really great,now let's go over to postscript,post trip,is,fundamentally for shopify variants that,is why it was built,and that's why it's so popular amongst,d2c brands right next to,attentive,it is made for small to medium sized,brands,and by far it has the strongest,integration right you can also pull,um historical data that will unlock um,advanced segmentations right so,the only thing is that it doesn't have,conversation of those which i think is,very important because you want to be,able to,really create a personalized experience,for your customers and pull that data,not only from postscript but,cross-channel right you take talk to,your facebook,um,so it's integration like i said it has,the strongest shopify integration it has,zendesk recharge or kendo clevio privy,car

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SMS Marketing Secrets for Ecommerce with Emotive App [436.69% increase in Revenue]

sms has a much higher open rate usually,two to three times the open rate of,email,and a higher ctr and definitely a very,high return on investment,now one of the best channels that i've,seen ecommerce businesses use is,actually email and i've seen a lot of,ecommerce stores start with running off,ads and then they do retargeting and,getting repeat customers through email,and that's all great but you know what's,better than email it's sms now sms,subscribers are people you have direct,access to their mobile numbers and you,can literally send them messages about,your campaigns and though it sounds like,who's actually going to open their sms,and make sales we have seen that with,all of our e-commerce customers sms has,a much higher open rate usually two to,three times the open rate of email,and a higher ctr and definitely a very,high return on investment now while it,does take some money to send each sms,versus email where you only pay for the,number of subscribers on a monthly basis,to your email provider,including all of those costs it still,delivers a much higher roi so the,question is if you're an e-commerce,store you're doing ads and you're doing,email how do you implement sms into your,strategy and how do you get more sms,subscribers so let's get into it the,first thing is your pop-up so your,pop-up your opt-in is where you actually,must be getting your email subscribers,so let's say you say,you know here's a 10 off if you sign up,to my email list now you're on this,e-commerce website and if you sign up to,the store newsletter you're going to get,10,off,now take that 10 off and then you show,another screen to your visitors and say,hey do you want to upgrade your discount,do you want an additional five percent,how about a 15 off if you also opt into,sms so that's how you get sms,subscribers from your cold audiences,from your traffic on your ecommerce,store and convert them to not just your,sms but first to your email and then,your sms so this is also called a dual,opt-in but in the first opt-in that the,customer does is for email and the,second one in is sms now most commonly,what i've seen is a lot of businesses,have the email opt-in and then just have,an sms opt-in but what i recommend is to,have an email opt-in and then to upgrade,the discount for an sms opt-in and your,visitors will be much more likely to,convert with that strategy of upgrading,a discount the second thing that you can,do is if you already have a list of,email subscribers and you haven't,implemented sms to now you can basically,use your email marketing tools send out,a campaign,and have people,get delivered a discount to them if they,sign up to your sms list and you can do,the same thing on social media as well,so you can have a story on instagram,where people could just swipe up sign up,to your sms list,and most sms service providers for,e-commerce will provide you that swiper,playing that feature to do this so we,personally use emotiv for all of our,e-commerce clients for t

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#1 SMS Marketing Strategy for Growing Your List

Hello, everyone.,Derek Johnson with tatango.com.,If you're looking to grow your SMS list, you have to watch this video.,I have one tip, it's super simple, easy to execute, and will definitely grow your list.,And you'll see why when I walk through it.,So, first off, what I'm going to do is I'm going to show you my screen.,I'm going to use Home Depot as an example.,I received this message from Home Depot, it was a deal of the day, 35% off smart door,locks.,So, really great deal.,And let's say, my friend, he sees that and he's like, "Wow, that's great.,I just bought, you know, my own house.,How do I get those daily deals?",Well, let me show you how hard it is for me to figure out how he can get those daily deals.,So, right now, if I look here and I click on this link, there's nothing here about how,to sign...okay.,So, you know, I can't do that.,Let's try...you know, I know the keyword help.,Okay.,"Home Depot: Thanks for your message.,This is Home Depot.",Okay, "Reply STOP," I don't need to know how to reply stop.,I want to know how to join.,Maybe...,And also that additional help, that has nothing, you know, in there either about joining, maybe,let's text "Join" and see what happens.,Okay.,You know, how can I join or how can my friend join or anything?,Okay.,You know, even myself, I see a lot of text messaging campaigns, I'm kind of stumped.,You know, and really I've texted help, which had said here, really the last thing I can,think of is maybe let's text "Stop" and they'll tell us how to opt back in so I can tell my,friend.,No, and the support just goes to a general help page, you know.,So, it's even worse now that I'm opted out of the list, you know, now I'm not getting,the messages.,I don't know how to opt back in.,And my friend, obviously, can't get them either.,So, what's the solution here?,The solution is for error message, help message, stop message, really any kind of response,that you're sending, even the actual message, you should always be telling people how to,opt in.,Now, it doesn't make that much sense, you know, if I get this message at the top here,,why would I need to know how to opt in?,Well, it's not me opting in, it's me being able to tell my friend, my family how to opt,in.,So, if you have extra characters, this message may not, but if you have extra characters,in your message, you know, text "Join" to, you know, 656-24 to opt in.,You know, so it's always on kind of top of mind for existing subscribers or even, you,know, share, you know, this message or share this promotion, share, you know, the join,,you can kind of mess around with it.,Then, secondary, if people respond "Help" in your help message, put instructions on,how to join.,I would also always...you know, I think most people would just assume kind of "Join" would,work or "Subscribe.",I would definitely, you know, get those as keywords for your SMS campaign.,So, at least, you know, those random people that text "Join" or "Subscribe," if they're,really trying to subscribe

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$219,781 in 38 days with SMS | SMS marketing tutorial for ecommerce 2022

so let's start with the list growth,strategies,now this is by far the most important,aspect with sms right it doesn't matter,how good our flows were or how good the,copy,was in our automations if you don't have,an influx of customers coming in,you're not going to be able to monetize,it right so it's really important that,you have an influx of customers coming,in and the general rule is that the more,the merrier now besides this health,the more people that you can sell to the,more money that you'll be able to make,right so,what are some incentives that customers,really want that will make them opt into,your list now i speak to a lot of,customers and that's part of my job as a,marketer to bridge the gap between the,founder and the customer to make sure,that they're in sync and that they speak,the same language right and a lot of the,times the customers that i speak to and,this is across niches say that,the,common 10 15 discount off is not enough,for them to opt in right and i can tell,you with a lot of the brands doing this,from face value without going into their,list their list is probably growing like,turtles really really slow,now remember you are in the war of,attention with other brands they are,your competition it is business after,all and if you really want to outpace,them outsmart them you have to have a,really good front end offer that is,irresistible right stop beating around,the bush stop being lazy start dealing,with the hardship and then actually have,an irresistible offer and a lot of the,times you don't necessarily need to,always have a standard 10 15 percent,discount because that means you're not,cutting through the noise you just look,like every other brand that's out there,right so there are various ways that you,can do this um free product,free shipping a dollar amount off that,can be 10 25,sometimes we've done tests and then the,difference between five and ten,the conversion rate with regards to the,opt-in rate is not that big of a,difference so you don't always need to,go high in,in some cases right you can have a pdf,of value and that can vary from brand to,brand so perhaps you have a brand where,your customer really needs post purchase,support then having a pdf of value is,invaluable right so let's say you are,marketing to new home owners you want to,be able to tell them what decor,what color what all of these things that,they would want to know because it's,anxious and it's a big step buying a,home you can make that easier for them,by giving them a pdf for value right,um i see judy do this a lot also where,they provide um,free product free samples or you know,certain pdfs where they can send text,educational tips and all of that and,then you can also do the um,standard angle of get exclusive access,now this really really works,but,there's a caveat to this right it,doesn't apply to every brand and every,growth stage now with all of these tips,there's some context into it especially,with this one,and the reason why this one d

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HOW TO MARKET YOUR ONLINE STORE? (Part #1) | Email & SMS Marketing| Klaviyo | Emotive

hey folks this is oscar guerrero with we,click group so,i made this video i'm really making this,almost like a mini crash course and the,reason why i'm making this,is because i come across so many online,store owners that um,some of them are just starting out uh,some of you out there i personally know,you your friends and,um you know you've you've wanted to,start this business this online business,where you're gonna sell a product that,you believe in uh but but other than,just building your store finding the,manufacturer,um,knowing how you're going to fulfill your,goods finding you know the right,platform,once that's done you don't know what to,do,and then i've also built this because i,it's really incredible how many people,out there are running a successful,ecommerce store,you know um and and there are so many,aspects uh to,to this to business to online business,to e-commerce businesses that that they,still are are unaware about um and if,they knew about it i know that,the they would get better results so,um that's why,i've created this this presentation,um,so without further ado let's start,how to grow e-commerce stores with,marketing or with online marketing okay,great so let's kick this off um,i want to i want to talk about what,we're going to cover today so basically,the way that i've broken this down and i,think it's important to note here that,most of the things that i'm going to,cover here,really,i mean,every single topic that i covered here,could,have possibly several hours of training,behind it if we were to really really,dive deep into it um what i've done here,is really just give you a general idea,of all of this if you google any one of,these topics i mean i'm sure that,there's there's plenty of information,out there on it and there there are even,courses out there for all of this so,um,so just keep that in mind so what we're,going to cover now is really just like,where where we're starting from okay uh,and um you know just like you're all,about your your your online store a,little bit probably about how store,owners feel at this point,um,creating a customer avatar or user,persona,we're going to talk about your unique,value proposition or unique selling,proposition,then we're going to talk a little bit,about branding so we're gonna go into,uh the importance of design,um we're gonna talk a little bit about,uh having a style guide and we'll talk,about having a voice or tone for your,brand um then we're going to talk about,a marketing funnel and and basically,what are the elements and,more or less how does it work,and then we'll talk about what are the,different marketing channels that can be,applied within that funnel what tools,are,generally being used for that and then,uh we'll wrap it up by talking about how,all of this comes together,so um i think that you should you will,get a lot of value from all of this,you

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5 SMS Marketing Campaigns To Grow Shopify Sales

hey everyone if you're looking to bring,in more sales for your ecommerce brand,without having to spend twice as much on,advertising this year you're gonna need,to have your retention marketing set up,so this includes both sms and email,marketing now with retention marketing,strategies in place you'll be able to,squeeze out,more out of every dollar that you spend,by following up with customers who might,have abandoned their car or maybe,they're just window shopping right,so instead of,letting them float away it's important,to have back-end automated strategies in,place that help those audiences convert,them into paying customers so in this,video we're gonna go over five sms,marketing flows that you need to have to,help you improve your conversion rate,and get more sales for your business,now when you create a postscript account,the main flows that they'll set you up,with are the following a welcome series,browse abandonment abandoned cart,shipping notification and loyalty tax so,we're going to go through setting up,each one of these,so for number one we have a welcome,series now this is a great way for you,to introduce your brand to new,subscribers remember with sms you don't,want to bombard your customers with a,bunch of sequences the way that you,would with email so with these texts you,want to focus on one core idea or,product that you want to direct them to,so if you sell multiple products you'll,likely want to drive them to you know,maybe your best sellers,maybe a new product that just came out,something that the majority of your,customers will get hyped about so the,last thing you want to do is sound like,an automated robot because people will,unsubscribe very very quickly you can,get super personal and introduce,yourself as you know the founder your,messaging you know your audience,or you can keep it broad and you know,just welcome them to your family it's,totally up to you how you want to go,about it but always remember testing is,key here to help you decide what's going,to work best for you next up is the,browse abandonment series so these are,texts that are sent when someone views,your product but they don't add to cart,and they don't make a purchase these,guys are your window shoppers basically,in these texts you want to remind them,that they might have been checking stuff,out but they forgot to check out um you,know sometimes when we're shopping,online we might get distracted and walk,away or maybe we're looking for,more information about a certain product,so cool thing here is that you can text,them to remind them of what they're,looking for and you can introduce,two-way text here so they might have,questions,about the product which is why they,aren't purchasing with you and having,your team being able to text back right,away will help with your conversions uh,your conversion rate tremendously,number three is a very very important,one all across the board your abandoned,cart sequences so similar to email these,are sent out if someone

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Attentive Mobile: Advanced SMS Marketing

what's up youtube it's andrew lochner,here coming at you on january 1st 2022.,i want to film this quick video uh,walking you guys through the attentive,platform um i've got a few questions,just from my friends within the,e-commerce community as well as a few,other e-commerce store owners how i'm,currently managing my e-commerce clients,um on attentive,i have a few that use clavio a few that,use postscript as well,sm sms bump is another option that is,frequently used,but i tend to stick with clavio and,attentive as the main platforms i'm,utilizing for my sms strategies and so,the primary purpose of this video today,is to really walk you guys through the,platform give you a general overview,so you have an understanding of how to,leverage the platform whether you are,utilizing it already or looking to,utilize it for your ecommerce store or,if your,ecommerce agency,looking to manage clients on attentive i,think there's gonna be a lot of value in,this video for for uh anybody kind of,tuning in so,let's uh without further ado just go,ahead and jump right in um before i,before i do that though if there is any,questions or comments on this video,please be sure to drop them in the,comments section below and then also if,you get any value from this video please,hit the subscribe button you're going to,see a little,bell icon in the bottom right hand side,of the video as well as the subscribe,button underneath the video as well so,would really appreciate if you went,ahead and subscribed if you got any,value from this video so,here we go we are in the attentive uh,mobile dashboard here this is just kind,of a general overview of the account,allowing you to kind of see how uh how,the account is doing in terms of revenue,new subscribers as well as specific,campaign performance,so,what i'm usually paying attention here,to is is uh,generally,how much revenue are we generating,a how are campaigns performing um and,then what are the trends of the account,and how are we trending and and one,thing that you can clearly see here is,we're starting to have a trend down,after the,holiday season and that's for a few,reasons specifically for this brand,one particularly being that we've sent,less sms messages,it looks like after about the 19th here,that was our cut off date for shipping,and really we didn't have too much,other kind of purpose to send uh our sms,list any emails beyond that point except,for just a holiday message here there,just kind of as a,general branding message,but,we're also seeing a decline after the,holiday season i think that's,pretty frequently seen across all,e-commerce accounts,so just a general kind of overview here,we can get an overview of how many email,subscribers we have,been able to collect over the past,month or so and this is a trending week,over week metrics so you can see the,i guess that would be the fourth through,the 11th the 11th through the 18th the,18th through the 25th and so on um,after that we got a little campaign,section here a

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Klaviyo SMS Vs. Attentive SMS: Which SMS Marketing Service Should I Use?

what is up everybody jesse lee here and,in this video we're going to be talking,about a comparison between klavio sms,and attentive sms for marketing now a,couple bits of context on this video,this is coming from somebody who helps,e-commerce store owners on a daily basis,uh implement sms marketing all right so,this is gonna be partly my own point of,view partly the point of view of other,people who have gone you know have,worked with,and there are many of them uh that have,used uh these companies and so i see,kind of the results so uh while i will,try to keep this very non-biased i i'm,just gonna let you know at the end of,this you're probably gonna see my clear,winner uh but i wanna give you all the,facts and just kind of you know treat it,like completely non-biased right so,now with that in mind know that i am,coming at this from sort of the,e-commerce angle so uh this is something,that you should take that into account,as you're watching this if you're not an,e-commerce seller uh if you're an,affiliate marketer or something like,that you gotta take all these points um,and weight them in in your you know with,your your own pros and cons list if,you're doing something else like info,marketing or something like that uh just,take this all into account right so,uh but for ecommerce that's sort of the,area that that i'm coming from because,that's so so many of my clients all,right so um so i got a list here the,things that i wanted to cover in this i,wanted to cover uh pricing i wanted to,cover attribution right the numbers are,reporting um i wanted to cover the,overall marketing power of each right,because they're different even though,they're both both sms there's reasons,why one might perform outperform the,other one,and we'll see that,i do want to talk a little bit about,compliance because i think that's,important that's something i work in on,a pretty regular basis uh and then any,major roadblocks that i see right so,let's go ahead and jump into this now,pricing pricing,this is something that i'm really stingy,about as myself uh when i help people,i,uh if you go to attentives website,something that is very frustrating to me,is the fact that they don't list their,pricing right on there now if you are in,a business and you have a working,uh,you know some working e-commerce,business already with email already,implemented and you kind of know that,the overhead you have to be able to,spend on sms,what's going to happen is you'll be able,to if you have the actual numbers you'll,be able to kind of calculate and see,like okay which one do i want to go with,which one is more efficacious right so,um now both of these are going to change,a little bit depending on the plan they,have different structures right uh,klavio sms is not quite the same as uh,attentive they're gonna like because,kladio has email wrapped in it uh they,have different pricing structures right,here's the thing with attentive pricing,you can't find it anywhere on their,website in fact

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Ask an Expert: SMS Text Message Marketing with Attentive

hi this is david zimmerman with kensium,i'm here with i'm eric fewerstein,director of alliances at attentive we're,here to talk about sms text message,marketing yeah so,today,it has got to be extremely tough to be a,brand marketer yeah i mean the reality,is it seems like the cards are stacked,against them with all the data,data and privacy changes that have,happened over the last few years it's,making it almost impossible not only to,connect with their customers but also to,even know whether the the marketing and,the dollars they're spending towards,marketing are even effective anymore so,i think that's that's one of the biggest,challenges that we solve for um also i,would say you know,driving uh a serious uptick in their,revenue around things like shopping cart,abandonment so that we're sending out,triggered messages to those to those,customers to make sure they come back to,the brand right come back and and finish,that transaction um also things like,just driving increased customer loyalty,and retention through text you know,customers now want to have,that sort of singular experience through,one channel right they wanna they wanna,do they wanna get the marketing messages,through text they wanna be able to,transact through text they wanna make,sure that they're getting customer,service through text,sort of the whole the whole thing so,really we're solving for a number of,things beyond just marketing right i,think a lot of retailers used to just,focus specifically on like email for,example and um,looking at open rates and that type of,thing but as far as text messaging goes,i mean it seems like it's the open rates,for texting is just,it's a different animal yeah i mean i,think you know,some of the things that we've seen is,over the over the past i think it's,eight years there's been about a 75,decrease in in sort of email,effectiveness i'm not saying that email,isn't a thing anymore should be going,away tomorrow i just think it's changing,like you know,when you're looking at more of a,performance based channel,texting is really that channel because,the open rates are more like 99,so almost virtually 100 of people are,looking at the message because it's such,a personal channel but then more than 30,percent are actually clicking through,so it you know it's the the idea of,getting in front of more eyeballs,getting more people to click on the,message and interact with it so again,email still a thing yeah uh but i think,now with all the new constraints that,the marketers are facing some of those,struggles text just cuts through all of,that clutter because we actually read,our texts yeah exactly when it comes to,driving revenue for our clients and,really growing their business um a lot,of our strategic partners play a big,role in that and so what are some things,that,attentive does or sms texting does to,help to uh you know drive growth for a,retailer yeah so again i always default,back to the fact that it's such a,personal channel,you know that it's i

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