EM ‑ Shopping Product Feed

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Setting Up Product Data Feeds For Google Merchant Center (October 2022)

if you're looking for help running,shopping ads on platforms like Google,ads Bing ads or Facebook's Dynamic,product remarketing ads this is the,video to get you started I'll show you,how to complete the first step in,publishing shopping ads on those,advertising channels by creating your,product feed if you've been struggling,with creating your product feed then,don't worry I'll explain the process,step by step for you in this video,alright let's get started,so first of all what is a product data,feed well a product data feed is a list,of clean product data including things,like the products price a product,picture a link to the URL where the,product can be purchased and much more,so to publish product ads on various,sales channels like Google or Bing you,must assemble all that product data into,a clean and organized feed the ad,channel can then View and approve that,feed that you've created with your,organized product data and then publish,it into live ads so there's a few steps,involved there but you can think of it,like this,to start you have product data on your,store so perhaps you've got a Shopify or,a big Commerce store and you download,that data into a product feed which,could be something as simple as a Google,Sheets spreadsheet or a CSV file,once you have that data cleaned up and,ready to go in your data feed you'll,send that to a channel like Google,Merchant Center or to your Facebook,Commerce account where the product data,is reviewed by Google or Facebook or,whatever platform it is and in that step,they can make sure that you're selling,products that are that fit their,requirements that are not disallowed,product categories like weapons or,something like that and then once that,product data is reviewed and approved by,the channel at that point you can,finally show your product data in ads,like this sample ad I've got here for a,pair of red shoes you can see there's a,picture a product title a price and then,some other data down below so this is,what we're going to work on first today,and what I'm going to use for an example,is this store Kush cushion which is a,Shopify store that sells these little,seat cushions that go on top of a bar,stool like this,so we're going to use this store for a,couple demonstrations and in fact later,in this video series I'll actually show,you how I set up and manage and optimize,live ads for this live store so if you,want to catch those videos as I release,them on how I'm actually optimizing and,managing live ads for a real store make,sure to follow our channel so you can be,notified when we publish those videos so,alright so to get started I'm going to,create the product feed at my marketing,agency we use data feed watch and data,fee watch is a paid feed tool you can,use a different tool if you'd like so,here let's just go there so you can use,a free tool like a Google Sheets if,you'd like or there's other plenty of,other product feed tools if you're on,Shopify you can use the Shopify free app,so it's th

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Google Shopping Product Feed Optimizations

In this video, you're going to learn how to optimize your product feed.,Optimizing your product feed means making changes to your feed to rank better ,in the Google Shopping results.,This means, improving your product titles, ,improving your product descriptions, and improving your products images.,We do this on a regular basis after we launch our campaigns.,An important note here, in this video we're talking about ,optimizing our feed after we've launched our campaigns.,Not when we set them up.,If you don't yet have a product feed set up, ,and you haven't optimized it, go through my video walkthroughs on how to do that.,I'll leave a link to our guide down below.,You'll learn absolutely everything about product feeds, what they are, ,how to set them up for your store, and even what product fields are.,We have videos on all of these topics in our free Google Shopping course.,It's a course that's 100% free, with no sign up required that takes you through ,everything you need to set up, optimize, and scale your shopping campaigns.,I'll leave a link to that down below.,As you already know, your product feed is made up of product fields ,that give the information about your products.,Stuff like, the product price, the description, ,the title, even the URL for the product page, for that product, on your store.,Now, there are some fields that are mandatory, and some that are optional.,This also depends on what you're selling, and we go through this ,in our free course when you set up your product feed.,When we optimize our product feed, ,we're trying to improve the product data so Google has better quality information.,Why do we need to do this?,Because Google Shopping campaigns don't use keywords, they use your product information ,to know who to show your products to.,This means that if you've never optimized the titles or descriptions in your product feed, ,it's going to be much harder for Google to show your products to the right people.,You could end up wasting hundreds or thousands of dollars on irrelevant clicks, ,as Google tries to show your products to random people, to figure out what your products are.,Now, there are two parts to optimizing your product feed.,The first is when you initially set up your feed.,You need to make sure you carefully optimize each field to give Google the best data possible.,We go over this in our free Google Shopping course, but we also have a blog post that ,goes deep into every single product field, and how to optimize it for your campaign.,The second part of optimizing your product feed, is what we're going to cover in this video.,This is after we've been running our Google Shopping campaign for some time.,We've already collected some data, ,and we know what sort of search queries convert for our products.,We then adjust our product feed to better target these converting keywords.,So how do we do this?,Firstly, we want to open up our Google Ads account.,On the left,

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Upload Shopify Product Feed in Google Merchant Center | Google Shopping app

welcome back to Ecom racks in this video,I will guide you how are you able and to,add your Shopify products to Google,merchant center to add Shopify products,to Google merchant center the first,thing you have to do is you have to,click on this add products Tab and then,there would be an option to add a Google,channel app in Shopify okay to do so you,have to move back to your Shopify store,and from the app section there is an,option to add a Google channel app I,have already opened it so or if you,don't find any option then simply click,on this option button after clicking on,it uh it would navigate to this channel,app so simply click on this add app,and once we click on this add app button,it would ask for getting it installed so,simply scroll down over here,and uh click on this add your ad sales,Channel,and once clicked on it,this save Channel which will get added,okay so now the Google sales Channel,have been added uh you you already have,Google merchant account so what you have,to do is you have to connect your Google,account uh with your Shopify Google,sales Channel okay so make sure that you,will connect the same Google account,that is connected with your Google,merchant account okay uh Drive sales and,reach more customers show your products,on Google for free reach even more,customer with ads manage your products,directly through Shopify it,it's a very great feature that Google,sales Channel provides so simply click,on this connect Google account,okay so after selecting your Google,account and adding credentials it will,ask for some of the details you need to,allow it,after allowing it are your Google,account will get connected once you have,created your Google merchant account and,created your complete online store added,the payment method created the theme,within the online store added refund,policy terms of services shipping policy,and edit the contact information on your,store it would the this sales channel,will not give you this option to get,filled my right now my store is empty,that's why it's giving an option so when,I scroll down after completing these,steps simply what you have to do is you,have to add a ID of your Google merchant,account over here and then click the,connect button button once you clicked,on it the product data will be synced to,this Google Merchant accounts here it,will ask to verify your phone number,simply add your phone number and click,on get code and from here you will have,to select your country and language and,if you have a different shipping,settings make sure watch my previous,video related to shipping settings your,shipping settings should be same within,your Shopify store and the shipping,settings should be same within Google,merchant center okay so once it's same,same uh simply you have to click on this,I have read agree and terms and complete,the setup once you complete the setup,your products will get,submitted to a Google merchant account,for review just like this store my,products,uh are already

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How to Add Google Shopping Products to Merchant Center (No Product Feed!)

want to add products to your google,merchant center account without needing,to create a whole,feed well i'm going to show you exactly,how to do that in this video let's go,okay so as i walk through this process,in a minute you're gonna see that i,recommend,a lot of other videos to watch about how,to optimize each part of the process,i'll leave a link in the description to,each of those videos so make sure you,check them out because there's a lot of,little branches where you're gonna learn,how to do stuff like optimize your,product titles optimize images,optimize your product page things that,are really going to come in handy,if you want to scale up your google,shopping campaigns without further ado,let's get into my computer and i'm going,to show you how to add your products to,google merchant center let's go,hey guys sam here i'm just going to show,you really quickly how to add products,to your google merchant center account,without having to set up a full feed,from your shopify store into google,merchant center,so you can go into products over here,and usually you'd create a product feed,but you can just create,one product in here at a time add them,in,it's going to ask you to fill in the,product details here so you make sure,you choose the country of sale so i'm,going to put australia,you can put the us uk or whatever,country uh you're selling those products,in,and where it's going to go so it's going,to go to the shopping ads okay cool,so the product identifiers so it's going,to be,basically the gtin or the upc this is,basically,the the identification number for this,product so like similar to isbn which is,for books,you probably have a gtin which will be,um the actual identification number,that's like the barcode number basically,um some often uh you might not have this,you depend you'd have to get this from,your supplier,but what you can also do is put in an,npn instead,as long as you also have the brand so if,you're filling the brand and the npn,it's okay you don't need the gti in uh,but i recommend getting the gta in if,you can especially if it's a new,if it's uh if you haven't sold much of,this product before because what that,allows is,if someone else around the world is,selling that same product with the same,gtin from the same supplier for example,and they have shopping reviews the stars,on their actual ads,approved and implemented on their,shopping ads you'll actually get those,their reviews shown on your ads which is,pretty cool if you're just starting,because you don't have to go through the,whole process of,collecting all those first reviews,initially and then getting them approved,getting it all set up which is a real,pain in the butt i've got a whole video,on that,i'll put that in the description but,basically yeah so you can put in,their the gta of the actual product and,it will pull in those reviews so the,manufacturer part number so let's put in,something like uh in,a i'm just going to put in some random,um,letters there beca

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Create WooCommerce Product Feed for Google Shopping (Google Merchant Center) - CTX Feed

hello in this video we'll be looking at how we can create a product feed ,and upload it into google merchant center first off we need to make sure ,that our plugin is installed so you can go to plugin add new and you can search up ctx feed,this is the woocommerce product feed plugin that you need to install as you can see we have more than 30 000 active ,installations at this point in my wordpress site i already have it installed so i'm just gonna jump ,straight into that to create a new feed click on the plugin and click on make feed this will take ,you to this new screen where you need to choose the country that you'll be making this feed for ,in this case i'll choose the united states since we're uploading this field into google merchant ,center the template you want to choose is google shopping you can name the file ,whatever you want in this case i'll just name it my feed one let's keep the feed type at xml,now you can choose the kind of variations you want to include in your feed ,let's keep the language at english and the currency at us dollars ,now you can choose the item wrapper and the single item wrapper that you're going to see ,when your xml feed is going to be created as you can see this is what the free conflict looks like ,now since we have chosen google shopping as our template our team has already pre-propagated with ,most of the google attributes needed to create a feed for google merchant center these are all ,the attributes available under the feed conflict let's look at one of these google product categories ,now in this case we'll be choosing pattern which gives us a static value we're assuming that all ,the products i'll be uploading from our feed will fall under one category in this case we're ,using clothing as an example as you can see the plugin automatically pre-populates with all the ,different categories available within google if you want to learn more about google categories you ,can actually just google and find the list of all the google product categories available by google ,now let's look at a few other attributes as you can see you've got attributes like regular prices ,and still prices and both of them we are so fixed by us dollars now for manufacturer we've got the ,attribute where we have set it up in such a way that it dynamically picks up the correct brand for ,the product that we have put on our feed however if we wanted you can also put this as a static ,value in this case i have put a static value of my brand so everything that's going to be exported ,all the products will be named my brand now let's update and produce this feed as you can ,see the feed is actually created quite fast and this is my feed right here called my feed one ,and this is the feed url and if you want you can copy this url because you'll be needing this ,later on let's jump into google merchant center right now as you can see under all products we ,don't have anything

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How to Upload Feed in Google Merchant Center

I'm going to show you how to create and upload ,your feed to Google Merchant Center in the easiest, and fastest, way possible.,Let's see if we can save you days and days of pain in just 5 minutes.,Let's go.,Okay, so, setting up your product feed and getting it into Merchant Center is one of ,the most painful things when setting up Google Shopping ads for your store.,Let's skip all that pain right now and get you a good feed.,Let's get into the Google Shopping campaign setup right now.,But, if this video is useful to you please give it a thumbs up.,That tells YouTube, "Hey, I'm making good content over here.",Hey guys, in this video I'm gonna show you how ,to upload your product feed to Google Merchant Center.,I'm gonna see how fast I can actually do this to make sure ,it's a really simple process for you guys.,So, here I have a stopwatch.,I'm gonna start this... and then, let's go.,Okay, so we're in Google Merchant Center now, right here, ,and we want to upload our feed from Shopify in the easiest, and quickest, way possible.,I'm gonna go on to the left and go the the menu here, and go to feeds,,and I'm gonna add in a new feed.,This is the new feed we're gonna have that's going to take the products from Shopify, ,and put them in Merchant Center.,So, I'm just, like, country of sale: yes.,I'm going to be in Australia,Language: English.,Destination: Shopping ads.,Awesome, okay, cool.,Now I have to name the feed, so I'm just going to put: :Shopify Google Sheets Feed.,This is the easiest way to create a feed really really quickly.,You can also create individual products that you upload.,I've got another video that goes through this process, so check the description on that.,That is a super easy way to do it, but you have to do each product individually.,This gets all the products in one go.,So we're going to make sure it selects 'Google Sheets', click continue...,The name doesn't matter too much.,Just put something in there that makes sense.,It's then going to ask me to sign in... because it's going to create this Google Sheets file.,You need to have a Gmail address.,And, if you're using Merchant Center, you'll have one anyway.,Okay, "generate a new spreadsheet from template", that's exactly what we want.,Create feed.,It's now going to ask again for access to my Google Docs.,That's fine... yes, yes yes.,Make sure you log in when you do this.,Cool..., now it's loading.,It has to create the whole Google Sheets file.,Okay, fantastic.,Now, it's being created... and then we can open up our file, Google Sheets feed here.,So, it has a bit of information here, and it's got some links here you can go to...,but it already has the columns which you need to fill in for each of your products.,And we're going to do that right now.,What I'm going to do, I'm going to do it just for one product, ,but you can do it for every single product.,So, we have this ready.,So, all we need to do is fill this in.,I'm going to go to my Shopify si

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How to Segment Your Products in Google Shopping

In this video, you're going to learn how to segment your ,products in your Google Shopping campaign.,If you haven't created your Google Shopping campaign yet, you need to do that first.,You also need to create your Google Merchant Center account and your product feed.,I have videos showing you how to do every single thing to get up to this point here.,I'll leave them down below so check the description.,Why segment our products?,Segmenting our products into ad groups and product groups, ,improves our targeting and helps with optimizations later on.,Let's go into our Google Shopping campaign and find the ad group that we created.,Here, under product groups we see the product group that we created.,It contains everything in your feed.,We want to subdivide this product group, ,so we'll mouse over the name of it and Google displays a plus sign.,Clicking it brings us here, where we can sort through the products based ,on select information Google has from our feed.,Brand will show us all the brands we have entered into the brand fields.,For example, item IDs show us every product because every product must have a unique item ID.,Google also shows the title right after the item ID, ,which is helpful if you want to use this search function here to find certain products.,Condition simply divides products based on how they're new, used, or refurbished.,You may remember that product type is an optional field that ,Google gives us to create our own categories.,Here's where that pays off, ,because you can now use that to easily subdivide between your categories here.,If it's your first campaign, this is not entirely necessary that's more for advanced users.,Channel is for differentiating between local inventory and online.,Channel exclusivity segments products by availability in one of the channels or both.,We're not covering local ads in this video or in our free Shopping course, ,but I'll include some links down below if you'd like to explore that more.,And finally we have custom labels.,These are of course something that you can set up in your product feed, ,and they're a fantastic way to further sort and segment your products.,For example, if you're selling t-shirts and you know that certain colors are more ,in demand than others, you can have a custom label for colors.,By subdividing the more popular colors out to their own product groups, ,you can make sure that they get higher bids.,As another example say you've labeled in your feed which products are high margin, ,and which are low margin, you may want to segment out the low margin ,products that you can bid lower on them, than the rest of the products.,There are a million ways to use these custom labels for smart product segmentation, ,and you'll need to think of the right way to do it for your products.,If you recall, we created this ad group to target wallets.,For this campaign here, because we're doing manual bidding on the product level, ,we're g

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HOW TO create a Google Shopping Product Feed with WooCommerce

one of the most common questions I get,asked all the time on how to create,google shopping campaigns is actually,around hard to create the product feed,for the Google Shopping campaigns and,that's why I've created this video to,take you on a step-by-step journey on,how to create a product feed and get,your Google shopping campaigns up and,running if you're an e-commerce website,owner Google shopping is a great,platform for you to drive quality buying,traffic to your website and to help to,get more and more sales through Adwords,I've created a product feed if you're,not sure what to do can be quite a,daunting task so I hope this video helps,you and shows you how to create the,product feed how to create the Google,shopping campaigns and get you up and,running however if you've got any,questions please leave them below in the,comment section and I'll get back to you,okay so in this tutorial we'll go to,look it's hard to set up a Google,Shopping potty feed for WooCommerce,websites there's five steps in this,process towards making a Google product,shopping feed and once you know how to,do it,I think it'll take you about 10 minutes,to do the first step is actually,creating the product feed would you have,a product feed we're going to upload,that into what's known as the Google,Merchant Center this is where the,product feed will be hosted and it's,where we can store manage our google,potty shopping feeds once we've created,a Google Shopping product feed and,create the Google Merchant Center,account we're going to upload the,product feed to the Google Merchant,Center and the next step involves,linking you Google Merchant Center,account with the AdWords account so that,you can use the product feed in your,Google Shopping campaigns which you were,manage from your Google AdWords account,and then once that's done we can start,building our Google shopping campaigns,so that's the five steps involved let's,look at how we carry out each of those,five steps firstly you will need to log,in to the backend of your website and,navigate to the plugins tab select add,new plugin on the right hand side search,for the product feed Pro for WooCommerce,plugin,so with this plugin it is possible to,generate WooCommerce Pollock fields for,all your marketing channels such as,Google Shopping Facebook remarketing,Bing ads and ma this is a complete,plugin offering support for a limited,number of polygons feeds including,features such as category field mapping,advanced rule-based filtering and,products variable support as you can see,on the right hand side there's 336,ratings are with five star it also has,over 20,000 active installations so it's,quite a popular plug-in will certainly,do the job for creating your Google,Shopping product feed next you will need,to press the Install Now button I have,already installed this plug-in so for me,it shows that it is active but for you,it will say install now click install,now and then also activate the plug-in,after installing and activati

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How to Create Products Feed | Product Feed Google Shopping Ads | Google Ads Course |#82

technology,so,foreign,foreign,foreign,necessary,category,foreign,google,till then goodbye

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Set Up Your Shopify Product Feed using the Google Shopping App

In this video, you're going to learn how to set up your product feed for Google Shopping, ,with the Google Shopping App, for your Shopify store.,This allows us to quickly set up our product feed so we can start running ,our Google Shopping campaigns, and make sales and profits for our store.,We've used this method to generate a lot of sales for our stores ,like this one, this one, and this one.,Now, what is required to set up your feed with this method today?,The first thing you need is to set up your Google Merchant Center account.,This means going to merchants.google.com ,setting up your account, and adding in all your settings and business information.,You then need to claim and verify your website, ,add your shipping information, and your returns and refund information.,This process is quite straightforward and I have videos on every single thing you need to do here.,I'll leave a link to those videos down below, I walk you through the process step-by-step.,These videos are actually all part of our free Google Shopping course, ,that shows you how to set up, optimize, and scale your campaigns.,I'll leave a link down below, ,go and check that out, and then keep going through this video, right here.,Once complete, your Google Merchant Center account is ready for us to go...,And we're going to open up our Shopify dashboard, and make sure we're logged in.,You can also access this Shopify App by going to apps, customize your store, ,searching for Google Shopping, Shopify.,Then go below this video and find the link to the Google Shopping channel app.,You should see this page.,Make sure you only use this app here called: Google channel by Shopify.,We use this app because it's free and easy to use, and I want to save you guys the pain and money.,You need to make sure you're logged into Shopify before we can install it.,So make sure at the top it says "Log out" to know that you're logged in.,Just click the button that says "Add app".,It's then going to show you this confirmation page.,Scroll down and click "Add sales channel".,Now, you should see this page here.,Just click "Connect Google account".,It's going to ask you to log in, click "Allow".,Great, it's now connected. 👍,We then want to go through this checklist section here, and make sure to check these off.,This means having the valid payment method on your store, making sure your store is public, ,adding a refunds returns policy, and terms of service, ,and making sure you add your contact information onto your store as well.,I'm going to confirm that I've added contact information to my store, click "Confirm".,It's then going to ask me to verify my contact number.,Then going to confirm my product feed settings.,If you're not sure about this, just go through the free Google Shopping course, ,and go through the website compliance video.,I'll leave a link to that exact lesson below.,It teaches everything you need to make sure you're compliant.,If you don't ma

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