EcoCart: Carbon Neutral Orders

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How to Make Every Ecommerce Order Carbon Neutral with Dane Baker

hey what's going on it's nathan resnick,with sourcify,today we have one of my favorite online,entrepreneurs,dane with eco cart thanks so much for,joining us,thanks nate happy to be here excited,about this so before we dive in i really,want to learn more about you and your,background,and just start there sure absolutely so,um as far as my background is concerned,i've kind of always had the,entrepreneurial bug,um so the last business that i was,involved with and started,was kind of it was an online,peer-to-peer rental marketplace business,so think like,airbnb but instead of renting someone's,home you rent there like surfboard,snowboard drone bike et cetera,um we built the business honestly to be,sustainable from the beginning because,we thought that,um you know renting in stark contrast to,consumption was a far,greater benefit for the environment um,especially as it relates to like high,plastic items kayaks surfboards etc,and so after a while it just became,incredibly complicated and expensive to,be,a sustainable brand and so realized,there was this,massive gap in the market and so once we,kind of um you know,once we were done with that business we,kind of transitioned to,eco cart based on that idea so our our,mission indico card here is to make the,fight against climate change,easy affordable and accessible so,everyone can do their part,that's awesome i love it yes it sounds,like you've been very environmentally,minded throughout your entrepreneurial,journey,and so tell us more about ecocar what do,you guys do exactly,and i mean what brands or what products,are a good fit for you,to work with yeah yeah absolutely so,eco cart today uh like i said our our,mission a little bit a little bit ago,how that looks today is it's simply uh,we wanted to highlight the convenience,of it all and so what ecocard is today,is a shopify app it's a plug-in,that uh integrates right into your store,that off,that plugs in a little calculated check,box at your customers checkout flow,that enables them to opt in to a certain,calculated dollar amount to make their,order carbon neutral,and what we do with that and what that,means and how it works a little,quick uh one minute overview is that we,take a few we look at a few different,factors of the order the specific order,itself like the,um the order weight the shipping,distance to and from the product type,and runs through our algorithm and spits,out a dollar amount for the customer to,opt into generally speaking it's,under a dollar for the customer to opt,in to make their order carbon neutral,and what we do with that is we take that,and we direct it towards certified,carbon offset projects like planting,trees,building wind farms etc got it that,makes a lot of sense,so if someone you know wants to,implement eco car,they just go to the shopify app store,find it and then install it have you,guys,seen like a increase in conversion rate,for,merchants that have installed and have,eco cart on their storefront i mean what,does tha

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The Modern Merchant Podcast [EP 18]: Dane Baker w/ EcoCart

hey everyone and thanks for tuning in to,another episode of the modern merchant,podcast my name is austin i'm your host,and today we have a special guest this,is dain he is the co-founder of ecocar,dane thanks for jumping on,awesome thanks for having me i'm really,excited to be here perfect you know in,we had a quick little conversation with,jake on your team and we got started and,it was really interesting to know about,eco carton how you guys fit in the state,of uh helping e-commerce sellers with um,diminishing the carbon footprint in the,world and and being on that eco-friendly,train right now that a lot of us are on,board with but,just for all the listeners listening in,today why don't you give us a quick,little background of who ecocard is and,what you guys currently do right now,absolutely yeah of course and and i'm,definitely excited to to be chatting,with with that with you and to uh to be,to be listened to by by everyone here so,um thanks for having me and um yeah in,terms of what we do we are a solution to,calculate and offset the carbon,footprint of e-commerce purchases and so,we partner directly with e-commerce,brands um and not just e-commerce but,you know retail generally across many,different channels to calculate and,offset the car their carbon footprint of,their purchases and we do this in a few,ways,um we,basically our api gets kind of embedded,into the back end of the ecommerce site,for example through a shopify app or a,big commerce app,or we can,find some other way of,implementing our api into your tech,stack generally to ultimately take some,data points of your purchases such as,shipping distance package weights and,product type run those through our,algorithm and then calculate what the,carbon footprint of that purchase was,and then ultimately be able to fund,certified carbon offset projects like,planting trees building wind farms etc,based off of that specific carbon,footprint thus making all of your orders,carbon neutral,and we do so for today right around 2000,companies and so we're powering about 2,000 companies sustainability initiatives,making their orders carbon neutral um,this includes brands like apl adams,barkbox cfa foods june shine,and many many more that we're excited to,partner with so those that's kind of a,little bit of what we do happy to dive,into into any more of that yeah that's,it's super interesting whenever um i,think jake or someone on your team got,in contact with my ceo travis and i got,looped in and um,it was funny man i i've never really,thought about you know the carbon,footprint you know being eco-friendly,from like a purchase standpoint you know,everything that involves the shipping,and logistics all the way to getting,that to the end customer you know we've,got a lot of retailers that sell,eco-friendly goods right grocery that,are just a little bit better for you and,your body you know bath and body stuff,that's that's not you know uh with all,the chemicals in it and things like that,but then

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Fighting Climate Change Through E-Commerce | EP 253: Dane Baker, EcoCart

went around asking merchants if they,were interested in a solution like this,and and,overwhelmingly got a positive response,and it was kind of so significant that,everyone was like oh how can i install i,want to install it now like i want to,actually get started right now because,this is a significant pain point that i,have,and uh we at that point didn't have,anything actually built,and so i had to you know sort of fly,home and then immediately start,uh we had to start production of the,actual uh solution itself because,nothing was built it was really more,about hypothesis testing like i,mentioned so,had to sort of make promises to,merchants that you know we,didn't exactly have the the solution,built but you know over time it worked,out and,we got the solution built and that's how,we secured the first dozen or so,merchants,welcome to business with purpose i'm,your host molly stoneman of still being,mali and this show is all about bringing,you the stories behind the brands,companies and,small businesses that are changing the,world each week i,interview an entrepreneur ceo non-profit,director community leader,or just an incredible person who's,trying to make a positive impact,not only with their personal life but,also their career my goal is to show you,that no matter what you do for a living,you can make an impact wherever you,are my guest this week is dane baker the,founder and ceo of,ecocard which makes fighting climate,change simple,cost-effective and accessible for,everyone ecocart has two,products a shopify app that merchants,can install,into their online stores and give their,customers the opportunity to make their,orders carbon neutral,and a google chrome extension that,calculates and,offsets the carbon footprint of your,online shopping orders at no,cost to you previously dain set out to,make the world a better place through,entrepreneurial ventures such as,limiting materialistic consumption,and waste with a peer-to-peer rental,marketplace and providing,gig economy workers the wages and,benefits they deserve,with a first of its kind gig economy,employment platform,dain was such a fun conversation he is,so cool and what he is doing with eco,cart,is so innovative it's so unique and i,really loved hearing his story,just how everything works you are going,to absolutely love this conversation but,before i get to my chat with dane i want,to thank our partner of the show and,that's demet,you know that i love to share the,stories of brands,that are changing the world now in,french de me,means two hands why two hands because,everything they create,is made by trained artisans who use,their two hands,to make their life better while crafting,beautiful,products truly this is a company that,has set out to change lives and make a,positive impact in the world,it all started when the founder julie,wanted to create,dignified jobs in haiti a place she was,growing to love and that was exploding,with creativity,she wanted to share this talent with the,world jul

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EcoCart | SAP.iO Foundry New York (Demo Day 2022)

my name is sarah and i'm the head of,investment content at base 10 partners,the world's largest black led venture,capital firm,we specialize in investments that help,brands automate differentiate and scale,and are proud investors in ecocart,sustainability is now table stakes for,building and maintaining any consumer,brand and ecocar is leading the charge,and creating truly impactful,sustainability solutions,it's clear that ecocar is quickly,becoming the new checkout standard with,a community of thousands of brands and,millions of shoppers i'm so excited to,introduce you today maker the co-founder,and ceo of ecocart,i'm dane ceo and co-founder of ecocart,our mission is to make sustainability,easy affordable and accessible so that,everyone can do their part,i used to run an e-commerce company that,helped people rent adventure items like,kayaks surfboards snowboards etc,sustainability was top of mind for my,customers and therefore for me but i had,no idea where to start i tried to hire,fancy consultants to audit my carbon,footprint but it was just way too,expensive i tried to support,sustainability projects but i had no,idea if the money was going to the right,places the whole process was just way,too complicated and expensive,but it's so important to be a,sustainable brand especially today with,the majority of shoppers now checking if,a brand is sustainable before making a,purchase brands that don't bring their,sustainability initiatives to the,forefront simply won't survive,that's why we built ecocar,a simple software solution for,e-commerce brands to calculate their,carbon footprint and display an engaging,front-end experience to their shoppers,our proprietary carbon emissions,algorithm was developed alongside,climatology phds and industry experts,this works by looking at data points,like shipping distance,package weight and product type to,estimate the carbon footprint of each,specific order then lets the shopper,offset that by funding the most,impactful certified carbon offset,projects with a single click,we are already integrated with major,e-commerce platforms like shopify and,bigcommerce and are extremely excited to,announce our new integration into sap,ecommerce platforms,sap brands can now use ecocar to create,engaging sustainability touch points,throughout their customer experience,imagine you're looking for a makeup,brand that aligns with your values as a,shopper you land on the dose of colors,homepage and see the live impact their,brand community has made you want to,learn more about their products and you,see that there is a carbon neutral,option available with the mini makeup,palette you add the item to your cart,and consider making the purchase where,you can see the specific carbon,footprint of your order that you can,offset this by helping protect the,tri-city forest in massachusetts,there's no way you'd be able to find,this on amazon and you happily complete,checkout,in addition to the,to creating engaging front-end,experiences we

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Hawke Media x EcoCart - "Sustainability in Ecommerce" Webinar

thank you everyone for joining us today,um we're going to be talking,sustainability with our friends over at,eco cart for those of you who don't know,me my name is ashley scorpio,i am the vp of partnerships at hawk,media,hawk media is a digital marketing agency,and consultancy based in la with offices,in new york and boston,over the course of pandemic we actually,went fully remote so we're spread across,22 different states and counting so far,we offer custom data-driven marketing,solutions and strategies to,startups and businesses of all sizes all,of our marketing services,are not only all cart but also month to,month we've worked with over 1500 brands,since our inception,our bread and butter really is,e-commerce although we can of course,support,any brand or business in any industry,that is looking for digital marketing,support um,in the past seven years we've grown from,seven employees to over a hundred,and eighty so that's who we are over at,hawk media and it's my pleasure today to,host,like i said our friends over at ecocart,um for anyone who doesn't know ecocart,is an e-commerce plug-in,for merchants that offers carbon neutral,orders,and it's also a chrome extension for,shoppers that are specifically looking,to,lower their carbon footprint so,extremely,timely conversation we're going to be,having today given that last week,was earth day um for anyone who's aware,and i'm joined today by dane baker and,benedict von murray,and a little bit about dane dane is the,ceo and co-founder of eco-cart,prior to eco-cart he actually set out to,make the world a better place,through entrepreneurship such as,limiting materialistic consumption and,waste,with a peer-to-peer rental marketplace,and providing the gig economy workers,with the,wages and benefits that they deserve,with a first of its kind gig economy,employment,platform benedict has a master's degree,in international energy from the paris,school of international affairs,he started his career as a,sustainability strategy consultant for,pwc,his experience working with the world,wildlife fund the un,and several large corporations across,different industries shaped his belief,in the transformative,power of consumer spending in the fight,against climate change in this current,crisis that we find ourselves,in in order to harness his expertise,he is now seeking to democratize access,to,carbon offset solutions as eco carts,director of business development,so we have a wonderful panel for you all,today,with uh dane and benedict and i'll let,them take it away since they have a,fantastic presentation prepared to share,well with all of you,ashley thank you so much for the amazing,intro i really appreciate that,um and we love we love our friends at,hawk media as well we're super excited,to be here we're honored,um and thank you all to everyone who's,in the audience,and who's who's taking time out of their,day to listen um obviously it's a very,important topic,um and i'm sure you all are are you know,fully aware,

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Sustainable Ecommerce Webinar with SAP partners Footprint and EcoCart

again thank you all for joining the,webinar our last of the three webinars,about sustainable e-commerce today my,name is Lucas wieseman and I will be,your host for today so as a background,information I'm part of sapio which is,the Strategic business unit within sap,responsible for building strategic,Partnerships with early and late stage,startups and we do that by running early,accelerator programs in different,startup ecosystems leading startup,ecosystems around the world and those,programs focus on different topics and,solution always and during the program,the startups will turn into official sap,partners and we'll expand the sap,Solutions,and together with them we can thereby,give more value to our clients so if you,want to learn more about sapio and The,Foundry program simply go to our website,um sap.io or feel free to reach out to,me on LinkedIn and I will guide you to,the next steps,so together with me today we have three,amazing speakers and they will share,their insights on how we can achieve a,more sustainable e-commerce,um all of the speakers are probably,gonna present themselves again but I,will just say that we have Karina here,from the consumer Industries unit at sap,materials from footprint Technologies,and Mike from Echo cards both of the,letters are sap Partners who graduated,our sap IO Foundry program and so we're,very proud to have them here now we will,start with Karina here who will present,the sap view on sustainable e-commerce,followed by Matthias who will present,our footprint Technologies helps its,clients to reduce returns and by that,also reduce their CO2 emissions,and finally we will have Mike show us,how Echo card can help you implement,carbon neutral checkout so with that I,will hand it over to you Karina take it,from here then hello from my side,um I'm Karina beagle I'm part of the,business development team for industry,Cloud Solutions at sap consumer,Industries and having the global topic,lead for sustainability now Lucas um I,just brought one slide with me so if you,switch to that one then let's start with,the drivers for sustainable e-commerce,so,setting the stage growing emissions or,and also the decreasing resource,capacity and the excessive consumption,associated with this throwaway culture,remains problematic we all know that,overproduction over stocks and over,consumption leads to more waste and that,the results in severe environmental,problems,now let's face it our current take make,waste approach of our linear economy,where each Innovation renders existing,offering obsolete so really taking,materials from us making products from,them and eventually throwing them away,as waste just needs to change,now obviously the the,urgent need to take this responsibility,Force upon Brands retailers the business,partners and us as well as being,consumers yeah so the market and,investor is pressures that we see and,also from business impact and,um us as customers consumers end users,uh we are pressuring and this all is,s

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How Climate Friendly Cart Can Help Your Store's Customer Engagement and Improve Retention

hi there i'm roxy rogan ceo and founder,of wild apparel as a conservationist,running an online business being carbon,neutral was super important to me,unfortunately i found out it could cost,me upwards of five grand a loan in,consulting fees i came across the carbon,neutral card app by carbonclick it's an,e-commerce app that allows customers to,pay an extra two dollars to check out to,make their purchase 100 carbon neutral,adding the carbon neutral card app,actually creates this extra cool feature,in your shopping cart too it was a huge,win for us so i just wanted to share,with you how easy it is to install,before i go through the install process,i just wanted to show you the end result,here in my store and how easy it is for,anyone to single purchase a carbon,offset,so add something to that cart,you then have the option here for the,carbon click two dollars,click that it's going to refresh your,page,open up your cart,and there you have it your two dollar,carbon offset along with your purchase,order and your checkout as per usual,carbon neutral card actually gives my,store the same technology used in big,airline companies like etihad airways,which is really cool,so let's go ahead and install the app,so we click here,so how does the carbon neutral card work,the customer clicks the green button,adding a carbon offset to their cart,then the customer completes their,purchase as normal the customer will,receive confirmation and can see which,projects they're helping support,and then carbonclick will collect,payment from you the shopify owner as,payment for pre-purchase carbon offsets,so it's a very simple process,so let's set you up for automatic,billing so you need to make sure that,your pages are,set up for automatic billing because,every month they need to collect the,funds that your customers paid to then,use for the offsets,so you go start free trial,so i recommend using the default two,dollars contribution it covers nearly,all e-commerce goods and you know the,customers are happy to pay for it it,will also cover making any of our orders,carbon neutral so i'm just going to,choose the two dollars,so i am going to ask them to do it for,me to install it for me so if you are,confident um with coding in your shopify,store you can do it yourself and it will,show you the options of how to do that,if you you're someone like me who,doesn't know a thing about coding not to,worry you can get carbon click to do it,for me they've a really quick turnaround,in this so i'm going to press that,option and go next,then it gives you just a few things that,you need to tell them so you need to add,the climate neutral card to your store,so we need to grant them access,this will take about 24 hours for them,to do this,and here we go,up here it will show you you know 100,how much of your orders with offsets,how much money you've collected the,total amount of co2 offset and we've,only just had installed it so we only,have one climate hero so that will show,you there,how m

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EcoCart | SAP.iO Foundry New York

hi everyone my name is peter i'm the ceo,of eco cart hopefully everyone can see,my screen uh but what we do at ecocart,is we,uh build unique sustainable shopping,experiences for direct-to-consumer,brands and other enterprise commerce,companies,so what makes us unique is we have a,proprietary algorithm that helps,calculate the carbon footprint of the,entire life cycle of individual products,so looking at live variables with our,apis like shipping distance package,weight product type materials mix etc in,order to determine the unique carbon,footprint of each product uh in real,time at checkout,and then we can determine exactly what,needs to be donated to help plant trees,build wind farms enable sustainable,agriculture and other sustainability,initiatives in order to make a positive,environmental impact that helps offset,those carbon emissions and,we build unique checkout experiences for,our brands by enabling them to either,offset their carbon footprint right at,checkout or enable their customers to um,and you know with our core focus on,customer experience and spending the,past three years optimizing that by,looking at hundreds of millions of,different data points across sustainable,shopper behavior we've been able to help,achieve,mid single digit increases in cart,conversions for the merchants that we,work with,as well as increases in loyalty and,return purchases as a result of,having eco cards part of your checkout,experience and this is a solution that,we developed alongside industry experts,and climatology phds for the first year,of the company before launching,now the brands that we work with today a,lot are very you know heavy direct to,consumer brands but you know a lot are,also big omni-channel retailers like you,know ollie pops yet the foods etc um you,know lots of brands that do have a,strong direct consumer e-commerce,presence,now how we help service enterprises is,we really you know help understand what,the sustainability goals and objectives,for individual enterprises are,and to help really build custom,solutions to meet those goals and,objectives so um you know really having,custom design messaging etc to help you,know create and test the optimal,sustainable shopping experience that,really you know fits into their brand,helping them source unique,sustainability projects that you know,align with what they stand for as a,brand help them you know create various,touch points across the customer,experience in order to showcase their,impact and you know all optimize around,kpis that they are that each brand,uniquely cares about um we also you know,help help brands create customized,sustainability dashboards so as they're,able to you know offset their carbon,footprint in real time as they have,e-commerce orders they're able to see,live metrics on their dashboards,everything from you know what their,specific impact is to various,you know customer engagement metrics as,well to you know really help optimize,that their customer experience as a,

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Dane Baker: Founder of EcoCart [Interview]

hi i'm dane and i beat the often path by,founding eco cart and with eco cart we,are on a mission to save the planet one,e-commerce order at a time,welcome back to the beat the open path,podcast i'm your host ross palmer on,this show we showcase unusual success,stories often with an eco-friendly slant,to help us think outside the box and,radically redefine what success means in,our own lives and in our own careers,dane baker is the founder of eco-cart an,inspiring way for businesses and,e-commerce customers to offset their,carbon footprint dain is a serial,entrepreneur who's always seen the world,just a little bit differently he wanted,to find a win-win-win for businesses to,offset their carbon footprint right at,the checkout stage so what does this,mean it means that if you install his,chrome extension you can automatically,offset the carbon footprint of your own,purchase from so many retailers by just,adding a small amount to the purchase,price it's a really innovative way to,help solve the problem of e-commerce,waste dain is a very smart dude and his,passion for making the world a better,place is palpable so i'm super excited,to introduce you to dane baker of,eco-cart,all right saving the planet one,e-commerce order at a time,and yet you yourself,do not have an e-commerce company so,explain how that works,great question uh yeah so um you know we,got started uh with ecocard about three,years ago,all because um we lived this problem,ourselves we had a my co-founder and i,had a prior company uh where we were,actually renting um uh through a,peer-to-peer marketplace renting uh,items like surfboards kayaks snowboards,uh between you know networks and appears,and,we created that platform really because,we thought that renting and contrast to,consumption was a greater benefit for,the environment but as we scaled it,became very complicated very expensive,to maintain that sustainability ethos,and rigor and uh so we tried everything,it was very complicated very expensive,prohibited prohibitively so and so,we realized there was a problem uh we,ultimately saw the company uh and then i,spent a little bit of time uh venture,investing after that but then ultimately,that that uh problem always stuck in the,back of my mind as one that uh needed to,be solved in the world and so that's,when my co-founder and i came back,together uh about three years ago to to,start this journey um,and you know again like i mentioned,we're we're trying to save the save the,planet one e-commerce order at a time i,love that tagline it's brilliant,so all right so tell us exactly how does,the product work,yeah so we've developed a technology to,calculate uh and ultimately offset the,carbon footprint of any purchase any,consumer activity any purchase,and we sell this technology directly to,e-commerce brands so on retailers,generally it's not as big e-commerce so,um what we do is um we take factors you,know our technology our algorithm takes,factors like shipping distance package,weight

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How to Become a More Sustainable Brand with EcoCart

happy earth day everyone and to,celebrate the occasion we have an,episode dedicated to sustainability and,environmental consciousness,it's one of the most requested topics,that we get from you our listeners and,what better time to cover it than on,earth day today we have a guest who has,built a business around helping econ,brands reduce their carbon footprint and,operate more sustainably it's my,pleasure to welcome dane baker ceo of,eco cart to the show today,welcome to the show dane,alex i'm really excited to be here thank,you so much for having me,oh it's a pleasure to have you here and,before we go too deep on anything um,obviously i've gotten the background on,eco card i love what you guys are up to,but for listeners maybe a quick,background on what you guys are up to,yeah absolutely so,at eco ecocar our mission is pretty,simple it's to make the fight against,climate change easy affordable and,accessible so that everyone can do their,part and really what that what that,means in practice is we've developed an,e-commerce app that plugs right into,your ecommerce store populates a check,box at your customers checkout flow for,them to add a few extra cents um and opt,in to a carbon neutral order and with,that we then fund certified carbon,offset projects like planting trees,building wind farms sustainable,agriculture et cetera which,ultimately nets out or balances out the,carbon footprint that is created by your,particular order and so that's kind of,what ecocard is in in short um we have,over 500 brands that are using ecocar,today and and uh really excited about,what uh what we have in front of us,that's amazing and,building a tool like this like i feel,like this isn't something that you just,kind of like build on a whim there's got,to be some sort of backstory here for,like why build why build an app for,e-commerce like this,absolutely yeah um so really it all kind,of started um with my my current,co-founder and i we had we were building,a prior business and and we built the,the business um it was an online,peer-to-peer rental marketplace business,so kind of thing like airbnb but for,like surfboards kayaks snowboards etc we,built the business really because we,thought that renting in contrast to,consumption was a greater net benefit,for the environment especially as it,relates to these high plastic items like,i mentioned ultimately as we scaled it,became incredibly complicated and,expensive to maintain the sustainability,rigor and ethos um and and so you know,ultimately we,uh and we tried everything right we,tried to you know hire consultants to,kind of audit our operations and our,processes we tried to buy offsets,ourselves everything was very,complicated very expensive um to,navigate,and ultimately um you know we all we,kind of lived the issue we lived the,problem and we you know kind of had this,idea always in the back of our mind from,that point and you know spent a little,bit of time you know uh,in venture afterwards uh after that,experienc

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