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Dotdive into designing the perfect email campaign

hi,i'm jenny newton and i'm creative studio,manager here at dot digital,welcome to the third dot dive where,we'll be talking about designing the,perfect email campaign,so far in the series gavin lozeny has,brought us the abcs of split testing,and in the last dot dive amber robertson,and david bruce presented sms marketing,the golden opportunity,now if you missed either of these the,first time round don't worry you can,access them via this link here,everything in this bite size session can,be found right here in this ebook,so if you want to learn more please,download it and have a read,at your leisure so the question we aim,to answer today is,how do you create email marketing,campaigns that look great,and also convert guess how many emails,are sent every day,nearly 300 billion making an impact in,the inbox is vital,so how do we do this the inbox is a busy,place your email can easily get missed,as readers scroll through,not only do we have to entice them to,open the email but then we have to get,them,to do that all important click action,now i'm sure there are designers,watching and our instinct as designers,is to make things beautiful designing a,lovely eye-catching email,means half the battle's over right yes,this obviously makes a difference in,grabbing the reader's attention,however your email has to do more than,just look beautiful,the perfect email campaign will grab the,reader's eye,it will keep them engaged and most,importantly it will result in a click,in this dive we'll break this process,down into three,sections so part one the basics,everything you need to create a fully,optimized email marketing campaign,part two the tenant plate how to create,the perfect,email design that will grab and hold the,reader's attention,and part three the content what you need,to do to create relevant content that,drives your readers into action,so here's part one the basics some,general best practice before we get,started on planning content and,designing,there are some email basics that,everyone should consider,let's look at four general email best,practice tips that you can start,applying to your campaigns,today here's tip one,my first tip today is all about testing,you can apply all the best practice,theory in the world but unless you test,you won't know what works best for your,audience,what works for one brand or even one,campaign,may not work every time the best way to,learn what works for you is to test,review the results apply what you learn,and then test again this is essential to,keep,open rates and engagement high even if,your results are already good,in the first dot dive gav talked about,lots of things that you can perform a b,tests on for example subject lines,friendly from name content and more,for example you might test and find that,your contacts respond better to a,personal from name,such as jenny digital rather than just,digital let's take a look at some great,examples of testing from a customer of,ours,collards who are a global supplier

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Dotdive into split testing your email marketing

hi I'm Gavin loudly and welcome to a,very first dive a series of bite-sized,presentations on specific topics to help,you get up to speed quickly I'm pleased,to be bringing you the very first one on,testing first off everything in this,bite-sized session can be found right,here in this eBook so if you want a,deeper dive download and have a good,read split testing 101 first what is bit,testing split testing or a be testing,allows marketers to compare two,different versions of an email campaign,a the B control and be the variation,which you know which is determined to,perform better simple right so why split,testing well what we're trying to do is,beat conversions you know incremental,changes that lead to more bang for your,buck it helps to generate facts we can,assume we know what's going on and,what's gonna make an impact but we never,know for sure until we test the data,because the data never lies which is why,brands like Google and Amazon swear by,him as if that wasn't enough the Obama,campaign raised an estimated 75 million,dollars as a result of a bee testing and,optimizing the donation page in court,according to invest 59 percent of,businesses a split test their emails so,why isn't everyone doing him probably,because they don't have the tech only 44,percent of those businesses we're using,software to test but also because they,probably don't know what they're testing,when we create our a/b versions we're,not looking to change too much between,the two ideally no just one or two,changes max otherwise we really don't,know what's going,what's working for us you know there are,a number of things that we can be,looking at tone of message the from name,content such as imagery or the headers,the order of content the subject line,that calls to actions the call to action,button you know the size of the position,and preheader text it all depends on,what we're trying to influence it's,either opens engagement or even ROI,typically we start with opens because,you know we're picking out you know,what's gonna be getting you the position,in it in a busy inbox and that's the,first hurdle together,once you master what makes you stand out,in inbox and actually word of advice,you'll never truly master this but we'll,get to that later,anyway when you master what makes you,stand out in the inbox to get your email,opened then you can move forward to,other things you know the other thing is,a piece of the list I mentioned a tone,of voice the placement of CTA theatre,etc so if you start with opens,effectively we're starting with first,subject lines if you've never split,tested before the subject line is a,great place to start around 35% of your,recipients will decide to open your,email based on the subject line and,opens means clicks clicks means more,page views and traffic to your website,and hopefully more traffic leads to,conversion and increase revenue which is,why we're doing split testing in the,first place rope so how do split test,well first off you know you s

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dotdigital & Push MENA - What Is Email Marketing?

good morning everybody welcome to email,marketing 101,this morning i'm joined by anisha and,gavin and we are from,push and digital but i'll let these guys,introduce themselves,anisha would you like to start can we,just stop in because,it's not going to be morning for,everyone so if we say good morning it's,not,it's going to be an afternoon for some,people in the morning for others,you might have to say good morning good,afternoon good evening,hi everyone welcome to email marketing,101 with,push and digital my name is jay and i'm,the,head of new business at push and for the,last,nine years i've been working with,businesses on their digital marketing,strategies also on today's webinar we,have anisha i'll let you introduce,yourself,hello everyone thanks for joining us,today um my name is anisha,i head up the push office for the middle,east and north africa,and happy to be collaborating on this,webinar,today with dot digital fantastic thank,you,we have gavin from dot digital yeah yeah,it's probably me now um,yes so i'm uh i'm gavin i had a strategy,in insight at,digital um essentially i'm i'm here to,kind of do bits and pieces like this,kind of you know share information with,the masses but also to,run deep dive sessions with clients on,understanding more about their data so,they can communicate better with their,audience,um and uh and yeah just kind of learning,a little bit more about email marketing,cool so really happy to be doing this,session together i think,push are really thrilled to be,announcing our agreement with digital to,be their exclusive reseller,across the mena region i think our,digital marketing services combined with,digital's automation technology is,going to gear up any business for,success online,so key channel and where dot digital,really started out,is email marketing so let's kick off,what is email marketing gav um,just straight into it right um,what is email marketing well um i've,been in email now,for i think it's like 16 17 years,um this is where you say you don't look,like you're old enough to be an email,for that long but,um i've been into it i totally fell into,it by accident,um it was uh it was a time when,i was in sales and i used to speak to,people about email and they'd say,straight away,isn't that spam so i think we've uh,we've come a long way from that and,email's kind of,established itself as you know one of,the essential parts of,of a marketer's box of tricks um whether,it's going to be,sort of you know soulless one-off email,campaigns,or you're putting together really sort,of structured,um uh planned automated,messages um email is is particularly the,the key um and it's it is sometimes seen,as a forgotten child,you know so other channels get a little,bit more um notoriety than uh,than email but um i think even more now,than ever,that we're in this uh this strange time,2020,um i think email has uh has kind of sort,of established itself as being one of,the,the key players and this is one of the,particular things

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Q&A Focus Group: Make email marketing easier with dotdigital platform

should we get started yeah should we get,started fantastic okay well hello,everyone and Welcome to our q a focus,group on how we can make your email,marketing easy and affordable using the,digital platform my name is Elizabeth,Carter,yeah email marketing manager and uh what,I'll be doing in this webinar is to give,you an insight into some of the main,features,um I'll also be giving you a bit of,visual aid by diving into an account and,showing you this live and we'll be,talking about non-profit package and,some of the common challenges that,Charities face with arima marketing so,alongside with me today I've got my Cali,my colleagues Alice and James you can,see their happy smiley faces and I'll,just ask them to introduce themselves,hi my name is Alice rosh I'm the head of,operations at charity digital so I help,Charities register with us so that they,can place orders through our,transactional sites uh getting access to,discounted and donated Tech so yeah I'm,quite close to the Charities and helping,them,um be more digital and I'll pass over to,James,hi everyone I'm James I'm the e-commerce,manager here at charity digital so I'm,in charge of anything products,essentially so anything new that comes,on board I'll be the person that gets it,onto the site and then communicates that,to our Charities to let them know that,we have a new discount available,um and yeah just anything to do with,product that's what I would I do Alice,and I will be helping out today just to,ensure your questions get heard and that,the session runs smoothly,um but on that hand you back over to Liz,who will run through some house rules,yep will do thank you so much Alice and,James so this is our actually second,sort of type of q a session and um we,like to do a bit more face-to-face than,a normal webinar and um so normally we,would invite you to ask your questions,after the presentation,um but I would like to make it a little,bit more interactive so if you want to,be asking some questions throughout,please feel free to do that I'll also,sort of stop at poignant points as well,throughout the webinar and you can just,raise your hand,um with the the feature in Zoom or I can,see some faces on there as well so you,can just maybe wave to us or put it in,the chat and that would be great,now we've got quite a few on the webinar,I can see it'd be really nice if you,could just say where you're coming from,uh your organization and your location,that would be fantastic just so that we,know,um who's on board with us,um just want to remind you that the,webinar has been recorded and the um,slides and supporting resources will be,available including any questions and,answers next week on our website and,we'll let you know when these are ready,by remap as well,um so once the webinar ends you will be,prompted for feedback and we would,really appreciate if you could take just,a few minutes to share your thoughts as,we just love and to hear your ideas and,we need to really know how we can can,contin

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Sana Commerce – Dotdigital [e-mail marketing]

sana is integrated for the lead in,marketing automation platform was email,at its core called dot mailer it allows,to send markets and emails automated,messages and targeted campaigns that,mailer is robust marketing automation,make sure your emails get to the right,people at the right time integration,between sauna and dot mailer allows to,send emails to the target customers,based on their behavior preferences and,sales order history this is the best,tool you need to become a better,marketer when sauna is connected to that,Mueller you can import customer accounts,and all required customer data including,customer sales statistics from your,earpieces them to that mailer you can,also import customer shop accounts,customer baskets and newsletter,subscriptions from sana to that mailer,that Miller is a paid service to be able,to integrate sign up with dot Miller you,must have a dot Miller account login to,that mailer but your account and go to,the access page on the api user stabbed,see the email of the api user give there,is no api user you should create it you,will be asked to enter the password for,the api user you will need to enter the,email and password of the dot mueller,api user in the settings of the dot,miller adan in sauna admin thus you,should better copy it somewhere now,let's open sauna admin and go to,scheduled tasks if the dot Villard on is,installed you will see the dot Miller,task on the dot Miller task click added,you need to configure it to connect,sauna to that Miller and to import all,required data that Miller as any other,sonnet asked you can set up the doc,Miller task,siran automatically according to the,configured schedule or you can allow to,run the task only manually when it is,needed then enter the quantity of data,that should be handled in one batch,busana while importing it to that mailer,enable this option to export customers,from your earpiece system to that mailer,customers are exported to the address,book in that Miller Santa will,automatically create the address book in,dot Miller with the same name as the,selected Santa customer segment enable,this option to export all active,newsletter subscriptions from sana to,doc Miller newsletter subscriptions are,exported to the address book in dot,mailer Santa will automatically create,the address book in that manner with the,name sauna newsletters enter the email,and passwords of the dot mailer api user,earlier in this demo I showed you how to,create the api user in that mailer,select asada customer segment which will,fetch customers from your earpiece,system based on the filter expressions,configure it in the selected customer,segment the customers which satisfy the,filter criteria sat in the selected,customer segments will be imported from,the database to dot miller customer,segments are managed in sauna admin,under the customers menu item customer,segments are used to divide the target,market into subsets of customers that,are similar in specific ways for example,customers

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dotmailer - Insight & Data

hi there in three minutes I'm going to,show you how da mailer can help you to,unlock a deeper level of data and,customer insight let's get stuck in and,see how web insight enables me to,monitor recipients behavior on my,website when someone clicks a link in,one of my emails I can track the pages,they've looked at and use the data to,understand how I should target them next,for instance if a user engaged with a,specific product page and then left the,website I can follow up with an,automated email that includes content I,know they're interested in there's also,order in site that lets me see customers,past order data including currency order,total and product ratings,I can use da mela with other pieces of,software such as Magento Microsoft,Dynamics,and Salesforce to access live ecommerce,or CRM data I never need to sign in,twice as da mailer is accessible from,one seamless interface,if you're like me Dayton can sometimes,feel overwhelming yet don't mailer,segmentation tool lets me create target,contact groups without having to do any,complicated mining let's say I wanted to,send an offer to every female who's,looked at hats on the website in the,last month I can drag and drop queries,based on different variables and it'll,automatically select the most,appropriate people to target done,I can also go one step further and use,Doc MELAS engagements Cora to understand,which of my contacts are hot leads and,are likely to have intent to buy,the tool has a flexible scoring system,letting me set rules based on my,contacts actions such as viewing pages,on my site opening emails downloading,content and much more the more times,they've engaged the higher the score and,the better insight I have into who I,should focus on all of these insight,tools and integrations enable me to make,my email marketing much more relevant,and when my emails feel like a,one-to-one conversation I get the,results that demonstrate how important,email marketing is to my company every,customer also gets an account manager,who's there to help you improve your,tactics like showing you how to use data,to create smarter automated email,programs the insight and data features,you've just seen are the tip of the,iceberg of what mailer can do watch our,other platform videos to see how you can,be a smarter faster and better email,marketer

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Dotdigital Translation | A quick guide on how to localize Dotdigital emails campaigns with Crowdin

hello everyone and welcome to crowding,in this short video we're going to show,you how crowding.digital integration,works this integration allows you to,seamlessly translate your email,campaigns with crowding just upload your,emails for translation and download the,translated ones back to dot digital in,just a few clicks let me show you how,that works to integrate crowding and Dot,digital you'll need to have a crowd in,Enterprise or crowd and.com account and,an already created crowded project,so first we're going to install the app,by visiting the crowded Marketplace,in the search bar let's type in dot,digital,then click install,to start the integration process let's,go to our crowding project,then click Integrations,from the list of available apps let's,find dot digital,click it,now we need to connect our crowd and,account with DOT digital for that we,need an API user API user password and,account region endpoint,so let's switch to dot digital and get,this information,so go to access,then API users,new user here you need to create its,password,confirm it,and click save,so let's copy the user,paste it into our integration form,type in its password,go back copy the account API endpoint,then paste it,and type in the version of your endpoint,for example slash,V2 slash,and we are ready to log in,now we're on the integration screen on,the right are all my emails and on the,left are only ones that I have already,requested translation for,to upload emails to crowd info,translation just simply select them on,the dot digital side and then click sync,to crowd in,now ready to order professional,translation for my content or I can have,an automated crowd and workflow,configured to order translations,whenever synchronize new content to my,project,I can see the translation progress in,the status bar,now let's check how my email appears to,translators a manager wouldn't typically,visit this page very often I just wanted,to show you that crowding tries to,provide as much contextual information,to translators as possible,this is my email in the crowd and editor,rendered as accurately as possible,when the translations are ready to,synchronize the translated emails back,just simply select them,and then click sync2.digital,now let's return to dot digital to check,out our translated email,this is my email translated to Italian,let's check its content shall we,the email looks pretty good and is ready,to be sent,and that's it now you know how to,integrate crowding and Dot digital but,there is a lot more to discover like,automatic synchronization with groudon's,vast area features you can efficiently,translate your content into many,different languages find a link in the,description to start your free crowd and,trial thanks for watching

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See How 700+ Merchants Are Using dotdigital Marketing Automation from Magento by Clara Ng

so,hi all how are you today and thank you,for,joining with us in mid magento 2020,indonesia,i'm firstly i'm beyond happy to host,today's webinar with,and we have two topics for today first,topic is a marketing module in magento,see how 700 plus merchants are using the,digital marketing,automation from magento and will be,delivered by,miss clara ang from digital,before we begin the event i would like,to inform you,that mid magento 2020 will be,distributing 50,000 rupiah world of gofut vouchers for,the first,100 attendees whom have logged,into who below the vulture is only,followed for today,september 17 2020 if you are,one of the lucky winners you can check,your email to claim your voucher code,and how to redeem the voucher in gojak,app,we can relax and enjoy a good meal while,turning into,the mid magento 2020 indonesia,we also have a lot of exclusive prizes,of course,a great price for you all you have to do,is to earn points by,engaging in various activities in our,platform,for actively interacting in our event,fits,networking with fellow participants,completing your hobilo,profile and to participating in games,and many more and in the day of event,the participants,with the highest activity points will,win a grand prize,of samsung type s7 two more points you,have,the bigger your chance of getting the,grand prize,you can also win exclusive prizes,including,exclusive merchandise from ice and some,for 12 winners,vulture from indo dhana for 10 winners,mp voucher award of 300 rupiah of,of 5 lucky winners one million,word of voucher from dot digital and,three winners,and thirty percent discount voucher for,for 500 participant 50,discount voucher from cesar with a,minimum purchase of,250 rupiah,so without any further ado let's start,the webinar and please welcome mrs clara,and,from the digital,mara can you hear me yes i can hear you,thanks merci hi,thank you so stage is yours thank you,very much,all right um thank you everyone for,joining the call today and it's great to,have you i hope all of you had a great,lunch,with that let me just kick start a,little bit in terms of what i'm going to,share and present with you today,i'm going to first share my screen now,are you able to share are you able to,see my screen here,yes we can see your screen great all,right thank you,so um thanks again for joining us i just,want to quickly introduce to you dot,digital and how we are actually,partnering with magento today,very quick introduction about dot,digital is that we have about 400 plus,employees today already across 13 global,countries,and we serve and cater over 4 000,clients ranging across multiple,sectors the best thing about us is that,we work with a worldwide network of,tangible partners and solution partners,and i'm proud to say that one of them is,that magento that we have,the bus integration we are built within,the core code of magento itself,we have been listed on the stock market,since 2009,and that proves a lot in terms of the,reliability credibility

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Dotdive into 3 ways to upgrade your digital marketing

hi,everyone my name is claire and i am one,of the account managers here at dot,digital,and it is my pleasure to be walking you,through today's dot dive,today's dot dive is all about three ways,to enhance your,digital marketing now we have split this,into three identifiable areas,those are advanced email tactics sms,and product recommendations now i'll go,through each of those points in turn,and then i'll also delve a little bit,deeper into each of them,i will give you some examples some hints,and tips,and hopefully give you some good nuggets,to take away with you now,just as a bit of a heads up i will be,throwing some statistics your way,so if i do look down i have them all,noted down so i don't get these,statistics,wrong so that is why i would be looking,down,so let's get started shall we so the,first identifiable area,for enhancing your digital marketing is,advanced email,tactics now your advanced email tactics,are broken down into three areas that we,consider,valuable really to enhance your email,marketing,and to also make sure that you're never,really staying still when it comes to,omni channel marketing,that you're always on the the front foot,so those three areas are segments,dynamic content,and also your visual experiences now,when it comes to segments segments are a,fantastic way of,delving a little bit deeper into your,data,and with segments you can it's so simple,to set up,and you can really make sure that you,are targeting the right people with that,right message so,here at dot digital you've probably,heard us on about this um,multiple times one of our little sayings,is say um,sending the right message to the right,person at the right time,using the right channel so with segments,we want to make sure that we are,targeting the right people and you can,use segments in so many different ways,you can just use really simple segments,so a good one for a simple segment would,be a win-back or a re-engagement,campaign,now for that you would just create a,segment,and you would include maybe the unopens,for the last six months or 12 months,however you want to define your um,unengaged,and what we want to make sure we do with,that re-engagement program is,we don't we we save a contact we save,one of your recipients or multiple,recipients from becoming dormant,um with segments like i said you can get,really complex as well with them so you,can include both engagement and purchase,habits,you can really drill down and start,looking at,particular products so another example,would be,maybe a contact has opened a particular,campaign,and they've clicked on a particular link,of a product,but they haven't gone ahead and,purchased that product you might want to,follow up with them,and you may want to include a little bit,more information about that particular,product,and hopefully convert that contact,so that's segments next we have dynamic,content now,dynamic content is one of my absolute,favorites,and i realize that makes me sound like i,need to get a life

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Executive Interview -- dotDigital

hello I'm here today with Peter Simmons,CEO of dots digital group welcome Peter,good morning could you start off by just,telling me a little bit about what the,company is okay well we've evolved over,the last 15 years from being a business,that provided a wide range of digital,marketing services but today we are a,specialist email marketing provider and,we we provide a platform called leila,which is the uk's largest email,marketing provider why is that market,the email marketing platforms such an,attractive market for you well I think,probably over the last few years we've,been providing services in a range of,different areas of the digital marketing,space but our email product has gone,from strength to strength the brand is,now really well-known we've got a great,customer base most of our customers are,really happy customers that are happy to,endorse us and give give referrals to,other clients and I suppose looking at,the bottom line which as a CEO I always,do it's hugely profitable for us it's a,very scalable business with high margins,and our level of sort of customer,retention is very high and it's a,business that we really like we we feel,that we've got a great product in a,growing market and plenty of opportunity,it's a growing market but it's also an,incredibly competitive market how how do,you stand out in such a competitive,market well I think I get asked this,question a lot um and it's really about,making sure we deliver a product our,customers love the the difference I,think is that our customers tell us that,our platform is one of the easiest to,use but not only is it easy to use it's,fast to use most of our end users are,time poor and they're busy people and if,we can actually make it much easier for,them to get good campaigns out that a,relevant that are engaging with their,clients they're going to get a better,return on investment on their spend and,that's what we focus on is is actually,making the hard stuff easy we have an,expression that we use within the,business which is NASA technology with a,fisher-price interface,and how scalable is your business well,I'd say hugely scalable we've been doing,a lot of work making sure that our,platform can cope with increased volume,I've had the IT team looking at the,amount of capital investment that we,need to make to grow tenfold and it's a,reassuringly small number which I'm very,pleased about I think also from an,international point of view we bit the,bullet last year and translated our user,interface into eight languages that's,opening up lots of international,opportunities both with large,multinational companies who want,end-users to have the ability to use the,platform in their local language and,also with resellers around the world so,lots of opportunity there and from as a,safe from a technical point of view the,platform is immensely scalable do you,have any other added functionality,planned lot we have a product roadmap we,tend to involve our customers in that,product roadmap and

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