Influencer Marketing Program With Buzzbassador: Everything Needed to Start + Scale with Influencers
what comes to mind when you think of the,term influencer if you're like most,people you probably immediately picture,a celebrity like Kim Kardashian or an,internet sensation like Charlie de,Emilio and it's true there's no denying,that the Kardashians and the emilios,have a lot of influence but the modern,day term influencer has come to mean so,much more than just celebrity influences,today are everywhere Affiliates who,affiliate link or promo code on social,media are influencers brand ambassadors,with smaller followings who represent,their favorite Brands to their,communities are also influencers and,content creators whose work is shared on,social media to influence an audience,interested in a particular topic their,influences too if you're watching this,you're likely involved in the world of,e-commerce somehow you're a marketer for,a growing d2c brand or you're the owner,of a really cool store on Shopify for,example regardless of what you do and,why you're watching this video know this,in today's e-commerce landscape,influencer marketing is a highly,effective way to build a strong,Community around your brand Drive sales,and expand the reach of your products or,services,the good news is you don't have to be an,expert in marketing to do it or have a,huge Kardashian level influence of,budget even the smallest newest,businesses can have massive success with,micro influencers small creators or,affiliates,at Buzz bassador we believe every brand,should be actively leveraging the power,of influencer marketing but we also know,that most people need help knowing where,to start you may have been affected by,the digital advertising crash thanks a,lot iOS and you're looking to diversify,your marketing needs or maybe you've,just become obsessed with Tick Tock,haven't we all and you're ready to start,getting your brand in on the hype that,influencers are creating on these social,media platforms if this is your first,time venturing into influencer marketing,it can feel intimidating and,overwhelming we know we've been there,but don't fret all you need is a little,guidance and you're in the right place,our YouTube channel will teach you,everything you need to know about,influencer marketing and how to use it,to scale your business our team will,deliver step-by-step coaching to teach,you everything you need to know we'll,help you find the right influences we'll,help you keep them engaged with your,brand we'll help you identify the best,campaigns marketing strategies and,tactics for your,and deploy them in ways that save time,and maximize Roi there has never been a,better time to utilize influencer,marketing for your business once you get,started you'll be amazed at the results,so if you've been considering trying,influencer marketing go for it we'll be,here for you every step of the way,subscribe to the buzzbassador channel,today and let's get started growing your,business
Let's move on to the first section of Buzzbassador
Best Strategy To Grow An Ambassador Program In 2022
Best Strategy To Grow An Ambassador Program In 2022
hey guys welcome back to another video,here on the buzz bastard youtube channel,i'm brandon and i'm pretty excited about,today's video,we're going to dive into what the top,brand ambassador programs do,to basically beat out the competition,right and it really all comes down to,user generated content,you need to be utilizing user generated,content the right way,in order to beat out your competition,okay so we're gonna,look at a few of the top brands and i'm,gonna explain to you why,if you currently have a brand ambassador,program you probably have,user generated content right people are,posting on social media,they're posting about your brand like,every brand ambassador should be doing,but are you truly utilizing the content,that,that they are posting we're about to,find out so let's hop in my computer,we're going to break it down to you it's,going to be a quick video but i just,wanted to get this out there because,i think that it's really overlooked for,a lot of smaller brands and if you're,just starting out with your brand,ambassador program,this is something that can take you from,zero to 100 a lot faster,than if you didn't do this so like i,said i'm super excited let's dive into,my computer and let's check it out,okay guys i'm sure a lot of you have,seen goalie nutrition these are apple,cider vinegar,gummies but really in just the last two,years that they've,really been in business they've just,been blowing up with social okay,and it all comes down to their,ambassador program and their ambassador,program isn't anything crazy,you can actually go on here and i really,recommend a lot of brands to do this,like,why not see what the competition is,doing or someone that's,destroying the game see what their,program is about,and i went through their ambassador,program and it's really simple to sign,up you can literally just,sign up here and you just put your,information in,and you'll be good to go so there's,nothing crazy here about the structure,and the foundation of their program,but when you come on over to instagram,and you start seeing their content,that's created,then it gets interesting okay so here's,their instagram,and as you can see here you know it's,pretty clean and everything,but what are you starting to notice well,it's a lot of,product shots with people just holding,it out posting it out so let's see what,this one is for example all right,this one right here this is someone with,their cat,and the goalie gummies and we're going,to see what they're up to,let's see here okay so look right here,so this is a goalie gummy ambassador,and so she as you can see she's got some,nice,she looks like she does a lot of product,shots um like these here,um and right here oh and then here's the,one that she posted,okay so she posted this one and then if,we go back to goalie,back on goalie you can see they just,took this post they thought it,fit the content the quality of the,content and they put it right on their,their feed now a lot of brands that i,see
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Buzz Stories: Drew Urquhart, Founder of God The Father Apparel
Buzz Stories: Drew Urquhart, Founder of God The Father Apparel
okay so today i have the pleasure of,sitting down,with drew ercart he is an awesome,business owner,and we're super excited to have him,talking about his business,and also everything that he's done with,ambassador and influencer marketing,strategy,up until this point kind of how that's,helped him grow so drew i'm gonna let,you,start off take it away introduce,yourself tell us a little bit about,you know your business and kind of how,you got to where you are right now and a,little bit about your story,yeah so i started up my business a,clothing line,god the father apparel right around nine,months ago now,um it kind of i mean i've run a couple,stores in the past and so i know my way,around facebook ads,i know my way around how to create a,shopify store another bit about me as i,run a digital marketing agency now,and so i've run facebook ads i've i've,worked for,bigger agencies in the past and so,that's kind of a background on me,in terms of the last year awesome,awesome and remind me,like kind of where are you in your stage,of life have did you go to college are,you out of college like what where are,you right now,yeah i graduated two years ago um,started out in 2014 went to the,university of vermont four years,and graduated with a um a degree in,business,uh and entrepreneurship awesome okay,cool so,your current store god the father what,is it like what's what's your brand tell,me a little bit about what you sell who,you're targeting,just give me the rundown of your,business yeah so it's it's christians,who are looking to spread god's name in,god's word,word um with the world without having to,open up their mouth that's kind of the,the reason why i started it i was,i'm a christian i'm not very i'm not an,outspoken christian i'm not one to go,and,kind of talk someone's ear off so for me,i wanted there be a way where,my friends could know that i was a,believer,and kind of get that message across,without being awkward or pushy i feel,like that's always the line that,christians have to walk and so,i think clothing is a great way to just,speak without speaking,and it's kind of resonated pretty well,in the christian community here it's,been nine months and,and it's uh it's grown quite fast and so,for me,it's it's been it's been great i think i,think we've stuck to that brand message,pretty,pretty wholeheartedly i'm not very,streetwear i'm not very,apparel driven but um i know how to do,my research and i found some designs,that,that worked well and people like and so,so far it's been working pretty well,that way,yeah that's awesome yeah i definitely,relate i know you're from canada right,yeah vancouver i don't know how much you,know about like the south of the us the,bible belt is what they call it but i'm,from,we're from mississippi so i live in the,bible belt and i was raised a southern,baptist so,i know everything that you're saying,about like,the kind of the wall that christians,face in that way,and so i think the idea behind your,clothing is really co
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Continue the next third section about Buzzbassador
Top Ways To Acquire Ambassadors For Your New Brand Ambassador Program
Top Ways To Acquire Ambassadors For Your New Brand Ambassador Program
hey guys welcome back to another video,here on the buzzbaster channel as always,i'm brandon and in this video i'm going,to give you some tips on how to start,out your varana master program from,scratch a lot of you guys have been,asking me like you know after you've set,up your buzzmaster settings and you have,your master program structure built out,how do you start bringing people into,your ambassador program so i want to,give you a few tips and ideas and maybe,get your brain rolling a little bit so,you can be even more creative of how,you're going to engage your own,customers when building out your program,but i wanted to give you kind of a head,start and just give you some ideas of,what i've seen be successful before and,helping engage people to come and join,your ambassador program so this video,isn't going to be talking about building,out your program structure or the,settings with buzzbasseter or anything,like that that'll be for different,videos,but this one is just how you need to go,about,engaging and inviting ambassadors to be,a part of your program so let's just,jump right onto the computer and let's,talk about a few things first of all is,once you have your buzzmaster account,set up you're going to have your,application form obviously to have,people join your brand ambassador,program you're going to need to have,somewhere for them to apply and that's,what's great about buzzbaster is you,have your application form and you can,just copy your link here like i said,there's other videos that show you how,to build out you know all the settings,the landing page editors the emails and,the application form out of there,obviously in buzzbasseter so check out,those videos on our channel for that but,i'm assuming you're already at that,point so you'll be able to just copy,this link and this is your application,form this is where you would send people,that are wanting to apply to become a,part of your master program so first,thing is we're going to be basically,blasting this out sending it in bunch of,different channels so that your current,customers or future customers are going,to be able to see this whenever they're,interested if they want to apply to be a,part of the ambassador program so after,you have this link and you have the,application form set up,you can then start thinking about where,you're going to put it and so what,channel i want to talk about first,is instagram,now here's some examples these are,instagram swipe ups right you can put,these on your stories and all you have,to do is simple things like this like,movement has a very successful,ambassador program that they started,and this is just what their swipe up,looked like on instagram so you could go,ambassadors wanted and put your link to,your application form,if you don't have access to the link in,bio i mean the link on the swipe up on,your stories you can always say link in,bio and put that in your bio on your,instagram,here's another example,boom want to become a brand ambas
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Continue the next fourth section about Buzzbassador
Add $15K+ Shopify Sales using this Brand Ambassador Strategy in 2022
Add $15K+ Shopify Sales using this Brand Ambassador Strategy in 2022
pop quiz how much money does the average,business make for every one dollar they,spend on influencer marketing is it a,2.36,b,5.78 or c 59 cents,if you guessed b you'd be correct,and if you haven't already done the math,in your head that's a 578,return on investment and i'm going to,tell you how you can get that same,incredible return for your business so,keep watching but first for,introduction's sake my name is jack and,i'm a merchant growth specialist here at,buzz basador my team and i are on a,mission to empower brands and creators,of any size to work together to create,something meaningful in today's video,i'm going to explore how one of our,favorite brands who is also a new,customer of buzz basador is crushing it,with their brand ambassador program by,leveraging relationships with small,creators on social media and is already,earning an amazing roi and i'll share,some tips on how you can do the same for,your business if you aren't familiar,with influencer marketing brand,ambassador programs and what many are,now calling the creator economy well,it's about time you are because what,brands of all industries and sizes are,coming to realize is that no type of,promotion beats an authentic,recommendation from a person on social,media who genuinely likes your brand and,has influence and trust with members of,your target audience it's the gold,standard of marketing these days in fact,statistics show that when you build an,authentic partnership with a great,content creator create a marketing,campaign out of that partnership that,results in quality influencer generated,content igc as we like to call it and,then use that igc to engage with the end,consumers in your niche that campaign is,already 22.2 times more likely to leave,those consumers to a purchasing decision,that's 22.2 times better odds of your,business making a sale and for all,businesses but small businesses,especially every chance to increase your,odds of growth is a chance worth taking,so now that we're all on the same page,that influencer marketing is a very,important marketing method for your,business the next step is to come up,with your influencer marketing strategy,back to the brand that i mentioned one,of our newer customers here at buzz,basador is,bravafabrics.com fabrics is a,sustainable fashion brand that has made,a huge impact with their unwavering,commitment to sustainability,brava's colorful fun clothing line that,is ethically produced and gives back to,the environment with every purchase has,made them a popular choice in their,community and beyond and just like all,smart brands do in today's digital age,bravo fabrics leverages influencers and,content creators to elevate their brand,with their target audience on social,media platforms like tick tock and,instagram,here is their instagram page for example,and if you look at their posts there is,a lot of creator content we actually,recently sat down with the brava fabrics,team for a chat after seeing the crazy,success they were
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Continue the next fifth section about Buzzbassador
How to Recruit, Pitch, and Onboard Influencers For Your Brand Ambassador Program
How to Recruit, Pitch, and Onboard Influencers For Your Brand Ambassador Program
hey guys welcome back to another video,here on the buzzbaster channel as always,i'm brandon,and in this video we're going to talk,about the communication,between your influencers and potential,brand ambassadors how to communicate and,so obviously that's going to be the meat,of this but before we jump into the,actual communication part,before you go out and reach out to,influencers or potential brand,ambassadors you're going to want to make,sure you have a targeted you know,marketing campaign like actually have,goals like actually have you know what,your goals are for your brand ambassador,program because if you don't have these,clear goals you're not going to know,what type of influencer you need to be,working with and so there's obviously,tons of influencers to sort through and,so having those goals it's going to tell,you if you need to be working with macro,influencers or micro influencers um how,many different influences you need,different niches age groups whatever it,is and but you're gonna know with those,clear goals what you're actually looking,for now once you have that and i've made,videos of like how many different,ambassadors or you know influencers you,are going to need for your business um,and i have that in this video here but,this can also be for like short sprints,like this this might not just be for,your ambassador program maybe it's a,specific marketing campaign and you're,curious of how to,actually,communicate with these influencers and,actually convert them from prospects to,actually working with your brand so,once you have those goals in mind and,you know like okay i'm going to be,working with micro influencers and i,want as many people as possible in my,branded master program that fit a,certain you know description and those,are me a bunch of micro influencers or,maybe you're wanting to work with macro,influencers and maybe only looking for,maybe five 10 15 different you know,larger end influencers that have,millions of followers but really that,just comes down to the goals that you've,identified now one thing to watch out,for when you already have the goal and,you know the description of the type of,influencers you're wanting to work with,is making sure that the engagement on,their page is actually real,it's 2022 it's pretty easy to buy,instagram followers and engagement so,you can use some tools like socialblade,here which is one that we've used in the,past and as you can see let me just show,you an actual influencer right kesha,right so you can just search kesha on,socialblade and this is what a legit,influence is going to look like right,because,it's just random,just randomness right followers,down you know there's a few here down 80,in the last 30 days but with 67 000,followers that's not crazy that's,organic that's naturally you know,fluctuating,if you if it's if it's going to be a,fake influencer you'll see like plus 500,000 or plus 50 000 followers in one day,and that might be like half of their,entire follower accou
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Continue the next sixth section about Buzzbassador
Hack for Promoting eCommerce Brands on TikTok with Brand Ambassadors and Spark Ads
Hack for Promoting eCommerce Brands on TikTok with Brand Ambassadors and Spark Ads
hey guys welcome back to another video,here on the buzzbaster channel as always,i'm brandon and in this video i'm going,to keep it super short because i i think,that once i start um you know explaining,what's on my mind today,it's going to just start exploding ideas,in your mind for your brand and how you,can leverage your influencers and your,ambassadors to help you grow your,business so what we're going to talk,about today is tick tock ads and tick,tock influencers and how you can use,them to get not only just organic views,but also help grow your ambassador,program so when we're talking to a lot,of merchants that use buzzbasseter and,already have ambassador programs they're,obviously very familiar with facebook,ads they've been doing it for many years,and they've also helped grow their,ambassador program utilizing ads as well,and one of the popular ways to leverage,your influencers with you know facebook,ads is by being able to do those white,listed facebook ads where someone posts,organically on their account and then,you go and sponsor that post as the,brand on their account basically,boosting that post,to get more reach and so that's what,we're going to talk about here on tick,tock now we already know that tick tock,has an extremely amazing algorithm for,getting organic reach if you were a,brand new account um if you can get on,that algorithm the right way then you're,gonna just pop off and so we already,have that factor of tick tock and yeah,it's going down a little bit as you know,there's more people on there there's,starting to be more ad dollars pushed on,tick tock but there is that,there is still that factor um to play in,here as well so not only do we have that,organic reach but we can also now do,spark ads which is essentially the same,thing as whitelisting,these posts on you know facebook and,other ad platforms that you would use,you're able to basically take,any influencer or any person that posts,about your brand with you with their,authorization you're able to then you,know promote that post and boost it into,the tick tock for you page and just,continue to get that reach um for your,business so before i go a little bit,more into like spark ads and how you can,start utilizing them um let's talk about,an actual you know ad or influencer,campaign that you kind of should be,thinking about if you haven't already,ran a tick tock influencer campaign um,or just an influencer campaign in,general or on any social media platform,then you know you want to make sure,you're getting your influencers to post,the right type of content so the best,way to go about it is just do your,research on what is the most successful,ad campaigns for similar brands that,influencers have run and then not copy,them but take the best things from those,and kind of mix them together to make,your campaign and so you can guide your,influencers to it,we've seen that the most successful,ambassador campaigns or influencer,marketing campaigns are ones where it's,almost l
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How Many Brand Ambassadors Should You Have? | Top Three Ways To Build Your Ambassador Program
How Many Brand Ambassadors Should You Have? | Top Three Ways To Build Your Ambassador Program
so here's the question how many brand,ambassadors should your company have,and the short answer is 20.,i'm just kidding no there's no short,answer you have to approach this with,your own goals in mind and what you're,trying to accomplish with your brand,ambassador program so what i'm going to,do in this video is i'm going to break,down,essentially like two or three of the,most popular brand ambassador program,type structures um so that way you can,get a feel for,what some of the top brands that we're,seeing with their brand master programs,that are doing and then also the up and,coming brands that are growing,tremendously with their brand ambassador,program,really from scratch so the first brand,ambassador program structure that's,semi-popular is,working with,high-end influencers so obviously when,you think of influencer marketing,back in when it first started it was,like everything was like you have to pay,this influencer to post,and then on the back end you're hoping,that you did your research right and you,got sales and you had a nice return on,your investment well the cool thing is,now you can basically turn those,influencers now into partnerships and,instead of paying to post,you're paying them commission on the,back end after you have this partnership,agreement and so you could have high-end,influencers in your brand ambassador,program you could have 10 15 20. however,many influences that you would think of,back in the day would be someone that's,paid a post like they have a decent,large following where they're going to,get a lot of impressions when they're,posting about your brand and instead of,paying them 10 grand and hoping to get,sales you're now paying them 10 grand in,commission after they've generated let's,just say 100 000 in sales for your,business so this is a super great way to,build out a brand ambassador program if,you already have those connections right,but i know some of you that are watching,this right now are,a brand in the early stages and you may,not have,some larger influencer or you know that,has fifty thousand hundred thousand five,hundred thousand followers or millions,or whatever,that either knows about your product or,uses your product or loves your product,because obviously,if this influencer doesn't know anything,about your product it's gonna be a lot,harder to get them as an ambassador and,agree to you know the commission type,agreement payout,if they just don't know who you are so,it depends on where you're at with your,business but that could be a great route,for you if you already have those,connections you maybe have a few,influencers that have already either,posted for you or,posted voluntarily for you which is the,best way to go about it because if they,posted voluntarily for for you they like,your product then you reach out to them,and say hey we're gonna give you,commission if you continue to post about,us and that's the best way to go about,it now another great way that we see,brands go about building
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Continue the next eighth section about Buzzbassador
Influencer vs Content Creator: What's the difference?
Influencer vs Content Creator: What's the difference?
today we're answering one of the hottest,questions in influencer marketing right,now and of course we're gonna start with,a little quiz on the left we have megan,who posts makeup tutorials for her,subscribers to learn how they can do,theirs better and on the right we've got,jessica who posts more lifestyle content,about her travels her dog and her,outfits both have the same amount of,followers and both work with brands to,promote products,the question if you had to label one as,a content creator and the other as an,influencer,which is which and why if you have no,idea how to answer that you're not alone,many brands agencies and even,influencers and creators themselves are,struggling to decipher between these two,terms they're often used interchangeably,but there's actually a pretty clear,difference between the two if you still,haven't figured out which is which stick,around so that i can walk you through,the difference,what's up everyone if you're new to our,youtube channel i'm jack and here at,buzzbassador we are dedicated to helping,brands scale with ambassador marketing,so if you're watching this and you want,to learn how to start or grow your own,brand ambassador program don't forget to,hit the subscribe button so you'll be,notified every time we release a video,that's going to help you take your,business to the next level so the reason,why i'm making this video today is,because a question that we get all the,time from our merchants is what kind of,people do i need to recruit for my,ambassador program if you're watching,this you may have the same question now,it's a tough question to answer for all,of you at once because it really depends,on each unique brand also one reason,people have so much trouble answering,this question is because like i said,many people don't understand the,difference between influencers and,content creators in the first place so,first to lay a foundation here i want to,break that difference down let's start,with the history behind these two terms,the term social media influencer has,been around since the beginning of,social media in the early days of social,media starting back in the early 2000s,popular bloggers and social media,personalities could quickly gain massive,sway over their audience achieving,celebrity-like status within their,particular niche and sometimes even,beyond that with influence over,consumers brands quickly stepped in to,commercialize and influences started,becoming a popular way for businesses to,market their products over the years the,influencer term has been broadened as,marketers have realized that it's not,just celebrities that can have influence,over their audience any person with an,active audience whether 100 people or a,hundred thousand can influence them and,their purchasing decisions so the,influencer category has expanded,considerably look at any hashtag,associated with a brand and you'll,probably find a slew of social media,users promoting that particular clothing,line skin care bra
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Continue the next ninth section about Buzzbassador
How To Grow Your Brand Ambassador Program With Facebook And Instagram Ads In 2022
How To Grow Your Brand Ambassador Program With Facebook And Instagram Ads In 2022
what's up everybody welcome back to,another video here on the buzzbaster,channel as always i'm brandon johns and,in this video i want to break down how,to promote your brand ambassador program,to people using facebook ads and,instagram ads we get this question a lot,is when people are starting a brand new,brand ambassador program they're like,how do i get people into my program and,i've had videos where i talk about,organic ways whether it's sending out an,email on order confirmations from,shopify's,backend in the notification settings or,just sending out an email to your,current customers or like your customers,with the highest order value etc etc,even just,dming people that follow your page,there's lots of creative ways that you,can do for free but i wanted to talk in,this video about ways to do it with paid,ads so let's just jump on into my,computer and we're going to talk about,facebook ads instagram ads and kind of,how you should think about things so as,you can see here we're in a facebook ad,account and what i'm going to do is i'm,just going to walk you through this,campaign pretty quickly there's lots of,videos obviously on how to run facebook,ads and instagram ads so i'm not going,to spend a ton of time on the specifics,of campaign structure etc but i do want,to talk to you about like the logic,behind where you're sending people and,how to integrate buzz bastard with it,for a seamless process for signing up,and getting people into your brand,ambassador program so as you can see,here we're in the ad level and this is,what the ad looks like this is one of,the our demo type stores where we would,test things it's called positive.co,you've probably seen it on a few videos,on this channel as well,but this is just a very straightforward,ad that i had made so this is just some,text that's talking about you know the,values of our brand and if you align,with them we'd love to have you as a,brand ambassador we even say here your,social following will not impact your,chances this is like just small little,things that's going to help you,acquire more brain ambassadors because a,lot of people think hey i only have 300,followers,and so i'm not going to be able to you,know join any of these programs because,i'm not an influencer well like we've,talked about on the channel brand,ambassadors may have only 50 followers,right they could be micro influencers,and because they might have 50 followers,but those 50 followers might be really,tight-knit and truly trust them and very,close to them so a strong brand,ambassador program may be filled with,tons of ambassadors that have less than,a thousand followers and so you want to,make sure that you're showing that,anyone can join right no matter your,follower account so that's a very,important thing that you should think,about when putting text in your ad or,even on the image itself,now this image is obviously very,straightforward it's just a picture of,people in our clothes and then brand,ambassadors so it's just
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