Ampd for Google Ads

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How to Build a Google Ad for Amazon

in this step,you will write a google ad for your,product,in this example i'm writing an ad for a,vitamin d3 product,initially i can see that there's three,places to put a headline,i'll need to put at least three,headlines,but i can put in more if i choose,if i need help i can see headline,suggestions,right here,the first suggestion you'll see is,adding google keywords,since your customers are searching,keywords on google,putting keywords into the heading is an,ideal way to get your customers to click,on your ad,i'll add vitamin d3 2000,my goal is to add keywords that have the,highest potential to resonate with the,end user,that are human readable,finally i'll add suggestions for the,amazon product,meaning specific features that highlight,this product,such as prime eligibility free shipping,with,amazon prime and coupon available,you'll notice that these were added in,the second,third fourth and fifth slot,but in the first slot i'll show the,product name,so this is going to be called vita d3,2000 iu,notice that my ad is being built right,here,so you can see the exact ad that is,going to be shown to your customers,finally you'll describe the features and,benefits of this product,i'll type in vitamin,d3 supplement,for a healthy lifestyle,on the next line you'll put specific,benefits,and call to actions best price,and quality,see our wide selection,of vitamins,so at this point i've created my ad,i can now see this ad as customers are,going to see it,notice that this ad text is changing,our technology with google is smart,enough to place the best ad,in front of your customers to guarantee,the highest,number of clicks

The above is a brief introduction to Ampd for Google Ads

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Best Amazon Conversion Tracking Tool From Google Ads Traffic Using AMPD

if you're an Amazon Seller that wants to,rank higher organically in the Amazon,search results then keep watching this,video because I'm going to be telling,you about how and why you need to be,running Google search ads now if you're,already there and you've already ran,Google search ads driving traffic to,Amazon then you know that it can feel a,bit like a black hole like you're just,throwing money into a black hole because,you don't know if your ads are actually,working and you're getting a row ads but,if you use Amazon attribution you know,the headache and frustration and,painstaking process that it is to build,out Amazon attribution links then try to,link them up with Google search ads then,try to review the data and you're,comparing two different platforms and it,is just a huge headache in this video,I'm going to be interviewing a guy named,Brandon who is with a company called,amped and amped is a dashboard and,platform that allows you to build out,Google search ads which link up with,your Amazon attribution so you can look,at one platform the amped platform and,you can see your actual add to carts,your row as acos all that kind of data,all within the amped platform and to,build out that campaign is like way,easier than actually building out the,campaign directly in Google search so,stay tuned and let's go ahead and jump,into it,real quick before we jump into it let me,first tell you who I am my name is Ian,Smith and I run an Amazon marketing,agency called evolve media agency we,work with a lot of Amazon sellers and we,help them with completely revamping,their listings so that the conversion,rate is a lot higher so how do we do,this well we do a lot of product photo,shoots and video shoots creating videos,for the listing you know that's going to,talk about the product show the product,ask frequently asked questions show,social proof and just overall sell the,product a whole lot better than just,having pictures and sometimes we'll,create videos for the actual Amazon,search results you know those Amazon,sponsored video ads so we'll create,videos for the Amazon search results for,the listing page and then off Amazon for,platforms like Tick Tock YouTube,Facebook Instagram platforms like that,so if you need any help with getting,product photo shoots done product video,shoots done revamping your overall,Amazon listings then book a free,Consulting call with me by going to Ema,amz.com all right so now let's jump into,the video and let me introduce you to,Brandon what's up Brandon thanks for,jumping on this video with me man thanks,again and yeah good to see you yeah so,tell us what is amped what do you guys,do over there yeah so we are the best,most efficient way to connect Google ads,to Amazon that's probably the easiest,way to say it okay you allow people to,build out Google ads through your,platform right and,um how does that play into a role with,Amazon do you guys integrate with Amazon,yeah so we integrate with Amazon so we,connect to your Seller

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The BEST Way To Launch Google Ads For Amazon Marketing Campaigns

if you're an amazon seller and you want,to use the second best channel for,advertising on amazon which is google,ads then watch this video and see how to,get set up in less than 10 minutes with,the best practices i'm going to be,showing you how a tool called amped can,bring new customers in from google,search ads and can automatically set up,your google ads account your first,campaign and your amazon conversion,tracking also since amped is the only,official partner sanctioned by google,it's the only partner that will offer a,500 matching ad credit for the first two,months so after you spend 500 through,their platform then your next 500 in ad,spend is paid for by amp and google it's,super easy to view your google ads roi,from within the amped dashboard so let's,jump into it,real quick before we jump into it if you,don't know me my name is ian smith with,evolve media agency we're an amazon,marketing agency that helps sellers,boost the conversion rate of their,listings by revamping their listings,photos copy and videos you can learn,more about our services and book a free,consulting call with me by going to,emamz.com alright so now let's jump into,it starting off with me sharing my,screen showing you the amped website and,going over some of the capabilities that,the amped platform offers when it comes,to launching google search ads for your,amazon product pages alright so now you,should be able to see my screen and,basically we are looking at the amped,website here so as you can see here it,says get new customers from google to,your amazon store get up to 500,in ads credit on us also they're saying,here get up to 10 cash back on every,sale amped drives with amazon brand,referral bonus so that's pretty cool so,if we scroll down here it says here you,know amped was built in close,partnership with google and amazon which,is good to know it says here amped is,the simplest and best way to turn six,billion google searches a day into your,amazon sales so that's pretty big,obviously you know that people go to,google to search to try to find products,so that's probably why you're watching,this video is because you know that you,want to show up high in those search,results to then drive traffic to either,your amazon product pages to your amazon,storefront or maybe even your shopify,website but basically amped is going to,help you with launching google ads in a,very easy and simple way so as you can,see here it says launch ads easily,launch google ads with amp to avoid the,hassle of the google ads platform,automated attribution now this is pretty,cool basically it says one click,attribution setup that provides enhanced,tracking and keyword level data so i'm,going to show you the platform here in a,second but essentially you can see that,amp is able to pull in,row as data a cost data and be able to,show you in their platform what kind of,roi you're getting overall on your,google ad spend and lastly it says here,made simple data science engine packed,into a simp

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Amazon Attribution

to start,sign up for attribution,amazon attribution is a way for amazon,to measure,how many sales you're getting from,google ads,on this screen it says enter url or asen,amazon attribution will create a special,url for you,that will have tracking parameters that,will track your sales,going to amazon so if you don't have,amazon attribution you can go to,advertising dot amazon.com,slash solutions slash products slash,amazon dash attribution and you'll click,to get started,and you're most likely going to be a,seller so,you'll select a marketplace to register,this is the market you're selling into,either north america or europe once you,click this,you'll log into amazon and amazon will,send you an email,notification as soon as you accept that,email verification,you are now ready to use amazon,attribution,as soon as you're signed in for amazon,attribution,you'll see a screen like this and you,can create a new order,from this screen i can select creation,method,manual and then i'll pick a product or,feature on google ads,type in your product here,and select it from the list down menu,verify the product is correct and then,click the product to add,i will just name this so it will be the,name of my product,plus the asin,so i will name the product and i will,add the a sin to the name,good naming is important so i can come,back and,identify the product at any time,and finally i'll create it look to the,bottom right of the screen,and you will see continue to line items,once you click that button you will be,brought to a new screen,at this screen you can click on that,line item you just created,now you will name the line item in my,case,i'll name it vitamin d3,and i'll select google ads from the drop,down,go back to your other tab that has your,product listing,and copy the url for the products,listing and,i'm going to put that in the last text,box,the final step is created,after you create the line item you'll,notice a new url,is generated this new url,has a few additional parameters these,parameters,identify your product and track your,sales from,google ads now you'll go back to the,amped product,and you'll put this in your url,once it is copied in verify that the new,url has the additional parameters,from the other screen and that it is,showing a picture of the product you're,advertising,after you're done here you'll click next,to go to the next step

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2022 Google Ads Easy Automation Tool - Use Ampd To Setup Google Ads For Amazon Products

buddy how's it going i'm sorry i'm five,minutes late today or eight minutes late,i had some technical difficulties with,my streaming software so i am so excited,to have these guys on the show today my,friends tyler greg and joshua gebhardt,from amp.io,uh,you guys know i'm one of the only people,who talks about running google ads,to your amazon listings in,this,industry right and um and it's such a,powerful tool and every time i talk,about it at um,on a live or you know at a conference,everybody's like wow look at the metrics,like look at the difference that it can,make um so when i met these guys dan,ashburn actually introduced me to these,guys um and when i met these guys and,learned that they actually have a,platform that is set up,to not only,run your google ads to amazon,but also,be able to track your conversions with,attribution all in one,area i had to check it out and so we,have moved all of our google ads over to,amp'd and it's such an easy process and,these guys we've been kind of working,together to get things going so um it's,just so great to have you guys on the,show welcome,hey thanks for having us amy uh,it's a really a pleasure i'm honored to,be here because um everyone speaks,highly about you in the industry,starting with dan that was our first,introduction but we've heard from other,folks now since then,um and uh you have a reputation for like,common sense like coming straight to the,point and bringing what works and it was,so fun to get on with you the first time,when we were meeting each other and,you're saying i've been doing this for,years i've been talking about google,adsense for years like before we were,even doing it by the way um at all so,it's just fun to bring the technology to,the way you've already been thinking um,so,yeah you guys streamlined it so well you,know because it was very very clunky,before i have to give full credit to my,podcast partner andy arnott for figuring,out google ads in the first place you,know he is the seven figure seller just,you know figuring it out and he brought,google ads to me and taught me how to,actually do that and it just,really made a huge difference um and he,actually has a tool called titan that,that helps um to run google ads um so i,think your platforms are a little bit,different but um i love what you guys,have done there so why don't we do a,quick intro um just tell us each a quick,intro a little bit about each of you,yeah yeah all right,yeah i can start yeah my name is tyler,gregg i'm the director of operations,here at amp and i work closely with a,lot of our partners and a lot of our,customers and helping everyone figure,out how to,properly leverage google ads google ads,is not easy it's not a set and forget,thing there's a lot of training there's,a lot of education that goes into it so,i work very hard with my team to get out,as much content educational material as,possible to help amazon sellers you know,figure out how to successfully promote,their products on google ads u

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How to Set Up Google Ads for Amazon Products 2022 using Ampd.io

hey everyone i'm victor dwyer on today,on the sheet we are going to review,amped a way to send google ads to amazon,let's dive right into it,so i'm going to minimize myself and,let's dive right into what amped really,is so on the sheet you'll be able to,find under the amazon sellers,tools here and then from google ads to,amazon this is what amped is,basically what you can do is you can,take google ad campaigns and on the,keyword level you can get conversion,data which is very hard to do,pre-existingly meaning that before you,were able to set up google ads and send,them to amazon but it was very hard to,figure out what keywords were working,that's what amp fixes,so,on a holistic view amp is very good at,basically setting up,and creating attribution links on a,keyword level and on a keyword level,basis and making it where you can set up,campaigns very easily and know which,keywords are working within your google,campaigns so it's very cool and you get,a 10 referral bonus,that amazon will give back to you,meaning that amazon on seller central,usually takes a 15 referral fee but when,you send them through the attribution,link which is what amp provides they you,only pay them five percent,and they'll give you back that 10,percent so it's pretty cool on that side,and then,some pros and cons so i gave this as um,ranking of a seven here's why,so what's really cool is they give you,keyword level conversion insights so,you'll be able to go here and see like,okay i have these keywords right here,and they are performing really well and,you can know what keywords are working,which before you used to not be able to,do this if you did it was very difficult,to set up but amp makes it very fast and,very easy to see what keywords are,working which is really cool,and then um also has ranking systems,built in,amazon's algorithm has has been heavily,weighting google traffic and which means,it really likes it and will rank you,higher in the search results and you can,easily set up what keywords you want to,rank for organically through amped so,it's a pretty pretty cool,insight so i would highly recommend,using this,for organic ranking,and then the cost per clicks are usually,50 lower meaning that on the average,cost per click right now on amazon for,most clients is about one dollar and,fifty cents right now,and usually it's about half of that so,like usually google will be around 75,cents depending depends on your there's,a lot of factors in that but it's,usually about half most of the time,here are some cons the data does not,feed into google adwords it requires,mainly importing your data let me,explain that so right now the google,algorithm works if you were setting up a,normal,conversion campaign to your website,basically you would say you would,basically send that data back to google,and say hey,this this keyword has a purchase i need,you to increase the spend behind that,keyword that is done automatically you,don't have to think about anything but,that is how it'

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The Power of Google Ads Automation with Ampd and Payoneer

all right,cool so we are,live and i'm just gonna,share my screen and then we will get,started,in a couple of minutes,cool looks like we got a number of,attendees,joining in,we'll just give it just uh another,couple minutes,uh till probably like one or two after,the hour uh,and then we will start,you,um,um,all right cool so we're gonna start in,in just a couple minutes,um but really excited to be here to put,on this webinar,about the power of google ads,and we put together a great panel for us,with,uh jared and arturo from google and,tyler from amp and we will,do a little bit of intros uh as we dive,in,um but while we're waiting for for some,more people to trickle in,uh if you are in the chat,uh function you can put in where,you are listening from um and also,know that in the chat function or in the,q a is how you'll be able to ask,questions throughout i will be playing,the role of moderator,uh so uh if a question is appropriate at,a certain time i will,stop who's ever talking and we'll jump,in and we'll bring it up,and if not we can save it to the end and,we'll be sure to cover,all the questions uh that we have uh or,that are coming up,um so it's pretty really good content,that we have put together,um you know leveraging how google ads,can can take your business to the next,level and,you know sort of we'll we'll touch on a,little bit of why we're all here in,terms of payoneer and amped uh,and obviously google so let's just give,it another minute or two,uh and then we will join,you,all right cool,so we are going to start um and like i,mentioned today we're going to be,talking about,the power of google ads and then more,importantly the,automation side of things and and that's,obviously uh,if you didn't know why we have amped uh,with us,today um and we'll go through who they,are and,and how they're here to help one of the,things i wanted to talk about,first is about google ad automation and,and why it matters to your business so,obviously google ads is an incredible,platform that,has been around for a while but you know,for the average smb,to leverage it it can be a bit daunting,um you know there's a lot of options,which arturo and jared are going to talk,through,i mean there's a lot of opportunities,for you to,drive a lot of traffic to your own,website but you have to make sure you're,you're doing it,most effectively both from a cost,perspective,and then from an operational perspective,because customers are going to google,right they're going to be at on google,searching for what they need,and you have to be there so that they,can find you,so what we're looking to do here is,provide this really awesome solution,that helps you,automate the solution so you as a,business can focus on,growing your business and not,necessarily focusing on,creating ads and running ads and,leveraging the tools that are already,here,to to do that and we do have some,exclusive offers,from both the google standpoint and the,amp standpoint which we will get to at,the end,uh s

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Google Ads Campaign Not Performing

if your campaign ad is generating clicks,but you are not seeing revenue then it,is most likely a case with converting,customers,on your site let's review a live example,of a good converting site,and go through a simple checklist of,things you can do to improve your site,to start converting customers and making,sales,from the beginning encourage customers,to make a purchase,by giving a discount in the following,example,you can see that there's a 10 percent,off if you put in your email,we've seen across our customers that,this is a great way,to instantly get their email and also,give the discount,to improve the conversion on site,also notice there's free shipping on all,orders,over ninety nine dollars we've also seen,this,to be a very good strategy to be able to,generate,more sales,also make sure that customers can see,your best images of your products,and also with multiple versions of your,product,notice here that there's live models,with the actual product,and it's very easy to see the products,on the individual people,furthermore when you actually go into,the products,it's really important to be able to,understand what the product is,and all of the attributes of the product,so in this case what you'll look for is,size,description weight color and,any other information that's important,so notice here we describe the material,the size the fit and,also a brief description of higher level,of what the product is,and its unique value known as the unique,value here,is asymmetric off shoulder ribbed,cashmere sweater,make sure that your pictures are really,inclusive,of what you're showing as your product,notice here that the customer has six,different images of the product,this gives your customers the ability to,really understand what they're going to,buy,right on your site and will thus,increase conversions,finally at this point it's really,important to understand if your price is,competitive,if i go to google and i search for,cashmere sweaters,then as i look down here to the right,it's really important for me to,understand what the price is,for cashmere sweaters,notice that in this case under 100,is essentially the price to be targeting,and the cheapest price we're looking at,is banana republic,for 77,the goal here is you can still have a,high quality product,but just really understand that your,customers are price shopping,so it's really important to be able to,have a competitive price,when customers are searching for your,type of product

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Google Shopping Optimizations

if you are running a google smart,shopping ad,then i'm going to show you the best way,you can optimize it,go to ads.google.com look for,shopping campaigns,and then you click on audiences,what we are going to do here is we are,going to tell,google to only advertise to audiences of,customers that are the most likely to,buy your products,if you click on that pencil selecting,that group,select your campaign and then an ad,group,then what you can do here is select all,the categories that google is suggesting,and essentially what you can do here is,you can check,all the different categories and the,secret here is that you want to check,categories where it's resonating with,audiences,or customers that are the most likely to,buy your products,once you select and go through this,category list then,you can simply click on add and then,save,and now you're telling google to only,advertise to those audiences,the next optimization is looking at add,schedule,we all know that your customers shop at,certain times of the day,and what we're going to do here is we're,only going to pay for clicks,in the times where customers are most,likely to buy your products,by default google sets all days,and advertises 24 hours a day,but notice you can do this drop down,here and select monday through fridays,you can pick certain days of the week or,you can just do weekends,and then change the times so that way,you are only advertising and paying for,clicks when you have the highest,probability of customers purchasing from,your store,next let's look at google's,recommendations,in this case what you'll see here is,keywords and targeting,so another powerful feature of smart,shopping is that you can,upload your customers information such,as email,and phone numbers to advertise to,similar customers,what this is doing is reaching your,potential customers,where either they're checking gmail or,they're on youtube,it's using a degree of machine learning,to find new potential customers,that essentially look like your existing,customers,to get started you will upload a list of,your customers emails and phone numbers,to google,so at this point we've done a lot of the,optimizations here,but the last thing you can do here is,you can change your budget,so if you're almost exceeding your,budget or,running out of budget throughout the day,then you can click on this icon here,and just edit this budget so,in this case if we have 100,and we are running out of budget,throughout the day then,what we can do here is up this to 150,so this way we're able to serve more,customers throughout the day,and get more visitors and sales

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Thank You AMPD - Google ads to Amazon no Longer Show Competitor Advertisement

hey this is stephen pope i'm joined here,with joshua from amped and there's just,a really incredible thing that amp did,for the amazon community and i really,want to give him a shout out so i'm,talking to josh today so,tell me how you guys helped lobby amazon,to make it so that when you run google,ads to amazon,that they don't show those freaking,competitor ads when they land on the,amazon page absolutely yeah so we didn't,get rid of all of them but we got rid of,the key one which is right at the top,that competitive ad widget um,rewind this tape uh back in january uh,the data science part of my team noticed,a a big discrepancy between conversion,on desktop and mobile,um and obviously mobile you're gonna,have better click-throughs people pick,up their phone but conversion when,you're on a desktop your shop you're,shopping you're ready to go buy we,thought that for sure should be at least,the same if not higher but it was the,inverse and we dug in and said why is,that happening so we quickly found this,competitive ad widget only being showed,from people that coming from google,properties so think email search ads and,then they land and they see your top,three competitors at the top so,we have our weekly stand-ups with uh,google's engineering team on attribution,and we said,hey amazon i'm sorry with the amazon,attribution team uh and he said hey,amazon,you're telling you're growing your,engineering team you're having this go,global on attribution and yet you're,going to have customers,land on,your seller customers land on the page,and arbitrage against them with all of,admin i get your google your amazon ads,as a profit center but um actually,and and when you talk about the,arbitrage you're mentioning how,how how uncool is it if i spend a dollar,a click on google and then i send,somebody to amazon,and at the very top of that banner,you see them,referencing a competitor like would you,spend your money joshua on google ads if,that was happening no i'd be i well i,mean you,you would but it would just be like you,just don't feel good about it dude,that's right yeah and so the thing that,was hard for us is is we also have,hundreds of customers thousands of,customers that are depending on sending,traffic that is going to convert well,and that's the promise from amazon,obviously that's a promise from amped as,well so we uncovered this and we said,hey um amazon we need to change this,amazon's all about the best customer,experience which is why they're,supposedly giving those customer um,advertisements um but we said hey i,think it's a better customer experience,when they're getting the right product,they're getting met with the right,product right when they felt need they,have that pain and they're coming over,to land and they're probably gonna buy,other other products as well so amazon,said okay after about a month of,lobbying for four four weeks of every,meeting that we'd have with them in our,stand up they said we're gonna do a test,so they did a test u

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