Shopify Multiple Google Shopping Feeds App walk-through #googlefeed #facebookcatalog #shopify
Hi everyone! My name is David,and today I'm going to show you how to install Multiple Google Shopping Feeds,So we start from the app store, and click Add App,All right, we accept the request for the permissions by clicking Install App,...and here we go. Okay so the app
starts with asking you to connect a Google Account,but in case you are using the app not for Google,for example, the app can be used to create Facebook feeds,,you can also continue without a Google Account,But if you continue without a Google account
you will need to manually,add the created feeds into Google Merchant Centers.,So for now I'm gonna
connect my Google Account,All right, let's accept it...,So basically you are giving the app access to your Merchant Center Accounts ,so it will be able to insert your product feeds into Google Merchant Center,okay the next screen is to create the first product feed,Because i want to start real quick,,i'm gonna go with the fast way,and name my feed like,My US feed,Okay, let's go with the defaults and,because i have connected my
Google account,the app will have access to
the list of the merchant center accounts,that my Gmail has access to,I am going to select one of them for the feed,because i plan to send products to,United States and probably United Kingdom,let's change name to My US and UK feed,all right for the feed language, my store supports three languages,so i'm gonna use English, obviously,we only have USD in my shop so,i'm gonna just go ahead and use it,okay, the app is giving a warning that,my merchant account
is not connected to my (shop) domain,basically the domain of the shop that
i'm using to create the test feed (does not match with the claimed domain of the selected merchant account),because this is only a test so i will just ignore it and go ahead ,Okay before saving the feed i will have an,option to preview the feed data before saving it.,So i'm going to click on Feed Preview,...it takes a little bit long to load the list of products,Okay we are finally there.
Alright, I'm gonna select a product,and the app is supposed to present the data that would then be generated from the product, okay here it is,So this t-shirt has a lot of variations in colors and sizes,so these are the items that would be generated,in merchant center once i save the feed.
Let's have a look at this.,we have the item id, we have the title, we have the description in English,we have the link to the product,everything is in here,so because I'm happy with it i will just save the feed,if you feel like there's something
needs to be changed you can always go,back to the feed
and,change the attributes of the feed,Okay,for now i will just go ahead and save
the feed,Okay. so,i need to click Save several times. It's very
important,that you need to click Save all the
way until you arrive at the Feeds tab,and this is the final step (button),Okay the app asked me to upgrade,so in this case,I don't really want to upgrade yet
i just want to do a test so I'm going t
Let's move on to the first section of ALPHA Google Shopping Feed
Real World Google Shopping Feeds | Psyberware
Real World Google Shopping Feeds | Psyberware
I've been working in the Magento,ecosystem for about ten years now since,2008 mostly on the merchant side and,more recently working for cyber where we,focus on and managing advertising for,Magento merchants mainly mid-sized,companies with some some more,sophisticated challenges and we take a,broad view of that and we get involved,in all aspects of anything relating to,advertising so that includes a lot of,analytics and financial projects,understanding returns also the technical,issues of creating shopping feeds tag,manager all that sort of stuff a lot of,conversion tracking issues so today I,want to talk a little bit about the,opportunity of improving profitability,for merchants through data quality,improvements and then specifically,address some of the issues that typical,Magento merchants have with different,product types in Magento a lot of a lot,of issues there and then kind of follow,a perspective of first looking at how to,get products approved how to make those,products more findable in Google and,then how to ultimately get more clicks,on those products so we can make more,sales so the opportunity here is vast,there's a there's a whole lot of,merchants out there where Google,Shopping ads are driving like you know,25 or 50 percent of their of their total,revenue also the Google shopping feeds,are used in a lot of other platforms you,can use them for remarketing ads on,Facebook for example a whole lot of,other marketplaces so I think this is a,good place to start with some of these,things win a agency or si like sets up a,new a new site a new end to site for a,client they frequently do a really good,job of getting the products exported out,of Magento but then oftentimes there's a,little bit of a stumbling block there,where additional work doesn't get done,and the merchant might not have the,technical sophistication to deal with,some of the issues that come up but you,got to think in order to make money we,have to get the product exported out of,Magento right we have to get the product,approved no data quality issues then we,have to get the product found by a user,when they're searching for something on,Google right then they actually have to,click the ad and after all that we stand,a chance of making a conversion and we,focus a whole lot on that top line and,we neglect a lot of things in the lower,part of that funnel so that's the area,we're going to talk about the most today,and right off the bat I'll say the,product types in Magento are one of the,major things that confuse people,so we not going to go through all the,product types that could be its own,presentation but we'll take a few,examples configurable products are very,common on merchant sites but they're,basically a violation of a whole lot of,policies on the Google product feed side,so you know we have this situation where,you're going to select a few things and,configure the product and add it to your,cart and that seems intuitive to an,end-user and what that ends up being in,the
After seeing the first section, I believe you have a general understanding of ALPHA Google Shopping Feed
Continue the next second section about ALPHA Google Shopping Feed
How to change Merchant Center ID in Feed For Google Shopping App?
How to change Merchant Center ID in Feed For Google Shopping App?
hello friends welcome to the help videos,of feed for google shopping app by some,process,in this video we will see how to change,merchant center id and feed for google,shopping app,before moving to the video please,subscribe to our channel to get the tips,and tricks about digital marketing,and press bell icon to get notified,instant once we upload any new video,let us first see in which scenarios,usually you need to change your merchant,center id,if you plan to convert your account to,multi-client account,in case your merchant center account is,suspended and,after multiple tries and corrections,google is not reactivating the account,if your merchant center credentials are,with a digital marketing company,and you are no longer working with them,before you begin,please make sure you have enabled the,shopping ads dynamic remarketing,and surfaces across google programs in,your merchant center account,also please make sure to claim your,primary domain,and add shipping settings in your new,google merchant center account,you will also need to link the new,merchant center with your google adwords,account,please note it is very important you,enable the programs,and complete the settings or our app,will give you error while changing the,merchant center id,please find the all help docs link in,the description on how to do the above,setup,now let's see how to change the merchant,center id in a wrap,there are two scenarios let's see,scenario one,please open our app and click on,integrations,now if you have created a new merchant,center with a new email id,then click on change account here,then click ok enter your new google,account and password,please accept requested permissions by,the app,please make sure you select the correct,merchant center id,then click on confirm account,now the second scenario suppose if you,have created another merchant center on,the same google account,for example you have converted your,current google merchant center into,multi-client account,and created a sub-account under it,then simply click on change merchant id,then from the drop-down menu,select the new merchant center id,now click on yes i have enabled the,programs,then our app will verify and validate,the primary domain in the merchant,center,after this our app will verify the,shipping information in the google,merchant center,once the verification is completed your,new merchant center id will be updated,in our app,hope this helps please subscribe to our,channel,if you are interested to learn more,about google adwords,and other kind of digital marketing we,are working to start a completely free,course on youtube,that will help you learn digital,marketing throw google,facebook and other marketing channels,you
After seeing the second section, I believe you have a general understanding of ALPHA Google Shopping Feed
Continue the next third section about ALPHA Google Shopping Feed
Google Shopping Boot Camp: Product Feed
Google Shopping Boot Camp: Product Feed
welcome to the google shopping boot camp,with sidecar in Google my name is Mike,Parra cupca I'm a senior data analyst at,sidecar I'm here with Darius Mary who is,a senior agency development manager at,Google we'll be kicking off the sidecar,Google shopping boot camp today which is,a series of webinars intended to give,you an inside look into sidecars,approach to the crucial elements in,google shopping will touch on many,topics today we'll head into the product,feed but will also go through campaign,structure bidding some handy tools,within Adwords and then measuring and,refining your performance so Google,shopping is a powerful tool that,requires a very deep skill set to master,and we're here to explore Google's tools,show you how sidecar uses these tools to,manage your campaigns and if one is if,we're lucky you show you how to use a,few of these tools on your own to,enhance your campaigns performance so if,we take it from the top we'll start with,some introductions as I said my name is,Mike Perry cuca and I'm here with Darius,so you wanna introduce so I might get to,be here thanks for having me,hi everyone my name is Darius Ameri I'm,a senior agency talent manager at Google,I work with sidecar among our other top,premiere partners to help them with,product knowledge driving your business,things like that excited to be here,great alright let's get rolling so let's,go through the agenda we are today's,webinar will cover five main topics,starting with a deep dive into what a,product feed even is so what can we call,it product feed 101 then we'll get into,some more advanced features like,optimizing titles we'll go through why,we think you should get granular in your,feed and how that relates to Google,Shopping we will go through the usage of,custom labels if you're so inclined and,then at the last with it with the,remaining session we'll talk about,merchants promotions which will actually,dive into deeper in an additional,webinar in this series so let's get,started when we talk about the product,feed I think we'd all agree that it's,it's paramount to get the product feed,up and running but we want to talk about,what is a product feed what should be,what should be in your product for you,guys want to throw an example on the,screen go over a few notes and,areas have you chime in I'm a product,heat is very simple it's a list of the,items that you want to advertise on,Google right so Google needs to know,what you want to sell and there are,certain columns and attributes that are,needed we have a few on the screen item,id title price all the way down to if,you want to use custom labels one thing,I would add here is that a few of these,columns are required and have set,answers accepted answers where you don't,have any creativity but others you can,you have some free form here you could,like with your title or the usage of,custom labels even your product types,these are free form and depending on the,decisions that you make will really,affect some of the d
After seeing the third section, I believe you have a general understanding of ALPHA Google Shopping Feed
Continue the next fourth section about ALPHA Google Shopping Feed
Introduction to Variant Exclusion Rules in Simprosys Google Shopping Feed
Introduction to Variant Exclusion Rules in Simprosys Google Shopping Feed
hello friends welcome to the help videos,of feed for google shopping app by some,process,in this video we are going to see,introduction to variant exclusion rules,before moving to the video please,subscribe to our channel to get the tips,and tricks about digital marketing,and press bell icon to get notified,instant once we upload any new video,the most awaited and important feature,is here now,in this video we will show you how you,can add automated rules within our app,for excluding specific products or,certain variants from the feed,automatically,this works similarly to the automated,rule created for the feet in the google,merchant center,we can add a single or multiple,combinations of automated rules,or conditions to exclude specific groups,of products,or variants from the feed from specific,marketing platforms,you can also have the rule act on,conditions independently,to do this select or and enter a second,condition,so the rule will act on either the first,or second condition,if either of the conditions entered are,valid the operation will be applied,for example you may apply the rule to,price less than 40 us dollar,or inventory quantity less than or equal,to zero,you can also use this feature along with,syncing products from a particular,collection from your shopify store for,excluding products,as well as channel submission control,feature to exclude certain products,manually from the feed,let's see an example of most commonly,used automated rules which are used by,so many merchants for excluding products,or variants from the feed,you will be able to access this feature,from our automated rules for feed page,of our app,please hover over the settings menu,and click on the automated rules for,feed option from the drop down menu,here you will see add button for,creating a new automated rule,please click on it it will show the name,of the attributes for which you can,create an automated rule to submit the,new values for that particular attribute,or overwriting current values for the,products that fulfill defined conditions,under rules,currently there is only one option which,is excluded destination,but we are also going to add more,attributes in the coming days,let's get started with creating a new,automated rule for excluding products,or variants based on product prices,here we are going to create a rule so,that any product,or variant from women's dresses type,which is priced,less than 60 us dollars will be excluded,from all the destinations of google,so we will first need to add condition,for price by selecting,price from the first drop down then,select the operator for the condition,from the second drop down,here we are going to select is less than,or equal to option for operator,then enter the value for price in the,last field which will be 60 us dollar,for this particular use case,when entering a price use only the,number without the currency,when using equals make sure the value,you enter exactly matches the value in,your feed,for example
After seeing the fourth section, I believe you have a general understanding of ALPHA Google Shopping Feed
Continue the next fifth section about ALPHA Google Shopping Feed
Google Shopping Course - How To Create A Product Feed in Shopify
Google Shopping Course - How To Create A Product Feed in Shopify
all right welcome to module 2.5 how to,create a product feed in shopify,so let's get started so the data feed,your data feed,is basically the data that goes from,your shopify store,to google merch center there's many,different ways to,do that there's google shopping app,there's go data feed,data feed watch google sheets there's,you know manual uploading excel files,there's many different ways to go about,that my opinion the easiest way to get,started is just use the shopify app,it's super simple it's very easy just to,get started,again i'll walk you through exactly how,to do that,but also like in item 2 here,and i showed you previously there are,specific steps from,shopify that walk you through exactly,how to do it very very simple,and you know it couldn't be easier to,get going,so i just recommend using that there are,some advantages,with other tools like go data feed data,feed watch,however so some of those advantages have,gone away in the past few months,because google has created some,additional features that allow you to do,supplemental feeds,but we won't get into that now,in general i just recommend using the,shopify app,to get started so here's the,again just to recap here's the shopify,instructions,here's the google merge center,instructions and then also here's the,product,feed specifications that i talked about,it's very important to have your product,feed,it's very important for you to,understand what feed specifications are,and that your product data has to meet,that for example if you're selling,apparel,google requires that you have the gender,you have the color,you have the size you they you have to,have that information for your product,to be approved,if you're missing the gender your,products aren't going to be approved,also if you don't have a upc,your products won't be approved so all,of that is very well documented in this,product feed specifications,i will go through some of that to show,you what that looks like though,so we're gonna go to google or go to,shopify now,the first step in shopify is actually,setting up the shopify app,okay pretty straightforward so i'm gonna,go into my apps,i'm going to add an,app,to google,shopping,i'm going to click get,install app,okay so now okay so,there again it offers that 100 credit,you can,check eligibility get the credit add,that to your,adwords account which we will save you,some money,so to get this started i want to sign in,i'm going to sign in,okay i'm going to allow access,okay i've already signed up for google,merchant account so that's done,right now i just need to add my account,number,so my account number is here,just copy that go back to here,paste confirm account number,okay i'm going to select all products if,you have different collections you can,select different collections and stuff,um most people just advertise all,products,in this just so you know in this store,as you supply it's actually just going,to have a lot of amazon products on it,as well that i'm not going to adv
After seeing the fifth section, I believe you have a general understanding of ALPHA Google Shopping Feed
Continue the next sixth section about ALPHA Google Shopping Feed
How to Fix "Missing Value [Tax]" Error of Google Merchant Center?
How to Fix "Missing Value [Tax]" Error of Google Merchant Center?
hello friends welcome to the help videos,of feed for google shopping app by some,process,in this video we will walk you through,the sales tax setup in the google,merchant center,before moving to the video please,subscribe to our channel to get the tips,and tricks about digital marketing,and press bell icon to get notify,instantly once we upload any new video,google requires the details of sales tax,or the vat charges,that are charged by merchants on their,respective stores,this data is to be fed in google,merchant center so that it can be,displayed along with shopping ads,it helps buyers to understand the,breakdown of product prices,and charges beforehand please note,the sales tax setup done in the google,merchant center is applicable only for,the united states,we will need to set up tax rates for,each state of the united states where we,are charging taxes,typically these are the states that our,business has a tax nexus with,these settings are to be done for the,states where you physically,operate your business from if our,products are being sold in the united,states,and we do not charge any taxes on them,even then we need to indicate the same,under the tax settings of google,merchant center,it is recommended that one should,consult their tax advisor,in order to understand and determine tax,liability along with the tax rates for,each state,and stipulate the same tax settings in,their respective google merchant center,account,the setup has to be done just for once,hence we recommend you doing it,carefully without the dependence on any,app that does the tax setup,automatically,if you are operating your store in any,other country apart from the united,states,you might need to add the additional tax,cost like that or gst,into the products price itself and then,submit your feed to google merchant,center,so let's get going sign in to your,merchant center account,if you have set up a multi-client google,merchant center,then you might see a screen like this,with a list of all your sub accounts,along with their names,and id now if you are charging a common,sales tax in all your stores for which,you have created various sub accounts,under this parent account,in that case the sales tax setup can be,done at the parent account level,this is the case when you are having,nexus with only one or few states in the,united states from where you are,managing your stores,so from the parent account overview page,please click here on the tools,and settings menu and then select sales,tax option,it will take us to the tax settings tab,here,we see by default the nexus settings of,all the states are disabled,which implies no sales tax is charged,for any of the states,now let's assume that you operate from,the state of california as you have a,physical local store or warehouse there,now you might also have a question about,in which states you are liable to,collect,and pay the tax to the u.s government,you can have an accurate answer for this,question,after consulting your ta
After seeing the sixth section, I believe you have a general understanding of ALPHA Google Shopping Feed
Continue the next seventh section about ALPHA Google Shopping Feed
How to Fix "Missing Value [Color]" Error using Bulk Edit Feature of Simprosys Google Shopping Feed
How to Fix "Missing Value [Color]" Error using Bulk Edit Feature of Simprosys Google Shopping Feed
hello friends welcome to the help videos,of feed for google shopping app by some,process,in this video we will walk you through,the ways we can use bulk edit feature,for assigning a color attribute for our,products,before moving to the video please,subscribe to our channel to get the tips,and tricks about digital marketing,and press bell icon to get notify,instantly once we upload any new video,the color attribute is used to describe,the color of the product we are selling,on our website,if your products have multiple variants,which vary by colors,but if you have not defined color,variants in your shopify store,then we strongly recommend you to,provide this information through custom,color attributes from our app,the color information is essential for,google to display color filters for,various product categories,where different color options are,available in shopping ads results,this will also help users to narrow down,the search results,and help them to discover our products,easily as shown here,color attribute will be very important,when it comes to displaying the shopping,ads result for correct color being,searched by an user on google,or any other marketplace or platform,google uses color information to group,multiple variants together,to show them in a single shopping ads,result when product data is submitted to,google merchant center,along with color attribute and item,group id in the feed,please note that there is no guarantee,that google will always group all,variants together,and will display it in the single,shopping ads result even after,submitting these attributes in the feed,this is because google considers many,other factors to group ads for multiple,variants into a single ads result,for instance google considers the unique,product identifiers,mpn gtin brand name,checks if the value of the color,attribute is standard or non-standard,standard color names are also required,to be included in the product title or,not,etc color value is required for all the,products from apparel and accessories,category in the paid shopping ads,enhanced free listings on google as well,as similar listings on other,marketplaces,google accepts value for color attribute,with maximum limit of 100 characters,but in most of the cases standard color,value will not exceed the character,limit of 10 to 15 characters,please make sure to submit only one,value for color attribute,but if the product is made up of,multiple colors,then we can include up to three colors,separated by a forward slash and a,single color value,like black white red don't use the,numbers or alphanumeric values for color,attribute,or provide values like as shown in image,see image,or not applicable please include,standard color names in the product,title,while submitting feed to google merchant,center,let's proceed with assigning color using,bulk edit feature,once a feat is submitted to the google,merchant center from our app,google reviews the product data feed and,checks if there are any requ
After seeing the seventh section, I believe you have a general understanding of ALPHA Google Shopping Feed
Continue the next eighth section about ALPHA Google Shopping Feed
Google Merchant Center Suspended (Untrustworthy Promotions)? DO THIS
Google Merchant Center Suspended (Untrustworthy Promotions)? DO THIS
if you're watching this video right now,it may be because your google merchant,center account has been suspended for,untrustworthy promotions,google has been suspending tons of,e-commerce stores we're not 100,entirely sure why everybody in the,e-commerce space right now is basically,just doing their own due diligence,research talking to other people who,have stores,trying to find some commonalities trying,to find some similarities a google,merchant center suspension means that,you can't advertise your products,you can't get any traffic to your store,and for a lot of stores that's their,main,method of getting traffic lots of other,different companies are also trying to,capitalize on this,by offering different services for,helping you get your store back they're,charging a thousand dollars some of them,are charging,fifteen hundred dollars some of them,maybe a couple hundred for me,personally i'm staying away from these,companies,the truth is we don't know a hundred,percent what it is that we can do to get,our stores back,from a google merchant center suspension,and these companies don't really either,they basically just random test a bunch,of things,to try to help you get your store back,but they don't actually know what,they're doing,that is my opinion from my own,experience dealing with these people,talking to these people,trying things out myself we basically,are all just doing the same thing,in the meantime i highly recommend that,you shift your focus,over to growing your campaigns on bing,ads now bing ads and microsoft,advertising they may only have about 10,of the market share i'll leave a link in,the description for,my source but it's still a great source,of revenue,tons of people are on bing statistics,show that 38,of bing users actually make a hundred,thousand dollars a year or more,they also show that the monthly search,volume of bing users in the us,alone is a half a million searches,worldwide,is about 12 billion i'll leave links in,the description for these articles on,statista.com,now i've been seeing tremendous success,on bing i actually was only advertising,on google for about a month or two,before my store got suspended from,from google uh my suspension reason was,untrustworthy promotions,i quickly shifted my focus over to bing,and actually started seeing more,conversions,now i'm probably guessing that it was,because i wasn't really able to optimize,my ads,in time before the google suspension,slapped me,but i was able to i've been able to see,great returns from bing,now people like to write off thing as,not being worth it their user interfaces,and that's sexy and sleek,you know they may not get the same,amount of market share but seriously,you know if you if you did a little bit,of research and saw what kind of traffic,your niche is getting on bing you might,change your mind a good way to a good,way to check that out is,actually by going to microsoft,advertising intelligence your bing ui,you can click tools go to planning,click micr
After seeing the eighth section, I believe you have a general understanding of ALPHA Google Shopping Feed
Continue the next ninth section about ALPHA Google Shopping Feed
How to Fix Promotional Overlay on Image [image link] Error in Merchant Center
How to Fix Promotional Overlay on Image [image link] Error in Merchant Center
hey guys sam here from keycommerce.com,in this video you're going to learn how,to fix the product disapproval,promotional overlay on image image link,i'm going to make it super easy in this,video show you exactly how to fix it,so you can get your shopping campaigns,back live again and making more money,so you'll see this in your account here,it says promotional overlay the problem,right there and we've got two,items affected here maybe you have more,items affected this is the number of,products,you can see exactly what products are,affected by just going view samples,and then opening up this tab here and,it's going to show you the actual,products affected so we'll see let's,open up this image,so it links directly to the image yep,this one here has this text over here,google doesn't like that,i'll leave a link to this page here it's,about automatic image improvements this,shows you examples of what google,doesn't like they don't like this image,on here,either with the text on there they don't,like the logos um or the overlays or,anything like that they want a really,basic image,that just has the product and a white,background i know it's boring it sucks,it's not the best for ctrs click-through,rates and getting more conversions but,it's kind of a google once they're,trying to standardize their whole,platform,now i have seen many times i've actually,gotten past this by having promotional,overlays on the image like in this case,we ran that for a very long time years,without any problems and it performed so,well a really high ctr,for this product as well it's a special,type of product where it's really,advantageous for us to do this,in your case maybe it is too well if you,can upload a new image and get past the,filter it is good i've never seen,someone get their whole account,disapproved for this,so you can still try it don't quote me,on that it could still happen but,largely it's quite safe but yeah if you,if you're still getting this error,let me show you how to fix it right now,so the first thing you need to do is in,your merchant center account i want you,to go to the top,and go to automatic improvement so,settings automatic improvements,it's going to open up this settings,panel here in the image improvements,section you want to make sure that it,says enable automatic image improvement,so it is if it is off,turn it on okay and then click save over,here that's the first thing you need to,do,really really important guys what google,is going to do there is they're going to,apply their own algorithm to try and,remove the actual,overlays so this bit here it's going to,look like this you can remove that it's,going to look like that,look like that it's look like that and,this maybe makes your product look,actually worse,so turning that on is going to automate,things so especially if you have a lot,of products,but it may actually make your product,look worse so what you can do is upload,a manual image anyway,but if you've already turned that on,and goog
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