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How To Get 7.57x ROAS On Facebook Ads Using This Latest Working Strategy | Get More Sales

hi there welcome back to my channel i'm,erin girl from undock studio and today i,just want to talk about what is working,on facebook ads and,we have here is i'm currently in,my facebook ads manager and this is an,account of one of,our e-commerce stores that we have been,working on and it's basically in a,jewelry,brand niche right so,as you can see for the last 14 days we,have,gotten around a 7.57,return on ad spend,and that is absolute look absolutely,phenomenal,in terms of one of our results and we,are just getting started on scaling this,um,campaign,and as you can see it is actually a,retargeting campaign,which is running on,cbo so for those of you that,is unfamiliar on what is a cbo campaign,it's basically a campaign,um,budget optimized campaign right so,basically we set a,budget on,the campaign level,and,basically,facebook will automatically allocate,our budget throughout,our different ad sets all right so,i'm just gonna dive in and help you guys,understand um what we have been doing,for this account as you can see we have,some,other,campaigns that is running and you can,see that,some doesn't really bring in any,purchases but for this campaign,um,what is really working at the moment is,basically retargeting campaigns so,if you are you know,running facebook ads and you are are not,seeing any,um,great results i think that you should,focus on retargeting campaigns and i,will dive right into,much more detail on this later on but i,just want to you know,bring you guys into you know my other,campaigns and help you understand what,we are running all right so as you can,see we have been running um cbos,for most of our campaigns because um,you know we uh we started on a very,small budget and we just wanted to try,different interest groups different,audiences to actually help us,you know season the pixel and bring in,um audiences that we can actually,retarget later on so,first of all we actually run a cbo and,most of our ads right now that are,really working really well are,um reels um,real ads right so,basically it is a type of,short form video ads where,it's around maybe less than a minute and,it clearly shows our brand shows our,product and it's a very authentic kind,of videos where we showcase our product,so we don't use any fancy editing no,fancy equipment so it's all purely shot,on,our iphone and as you can see,um it's getting a lot of,attention,and basically you know,we have been running a lot of,images ads carousels and you know,other normal ads and,so far at the moment we are seeing that,reels outperform all of these other,types of ad,types all right so as you can see,for the quality ranking engagement,ranking conversion ranking and it's,clearly,performing very well and is,bringing in you know above average above,average above average for all of this,three you know ranking and what this,means is that you know compared to you,know other our competition on the ad,auction,basically facebook will favor,our ads and basically you know it will,get mu

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How To Get 9x ROAS with Facebook Ads (LIVE STUDENT CALL)

in today's video we're gonna be covering,exactly how we're helping our students,be able to get five six seven and even,nine ex roads with facebook ads where,we're literally troubleshooting their,exact audiences figuring out how to,reduce overlap and looking for ways to,further scale their actual campaigns you,might be wondering how you could do this,exactly for your brand and that's,exactly what we're going to be going,through in this call an actual live,breakdown with three of our actual,students so that way you can see it from,their perspective on ways that we,actually optimize their campaigns so you,can better understand how you can,optimize yours as well and every,business is different but we're focusing,on the data aspect and looking at the,numbers and seeing what those tell us so,that way we can further implement our,actual strategies around that so let's,go ahead and take a behind-the-scenes,look at exactly how we're doing this,with one of our community calls and if,you want to learn more about these,actual calls as well and see if you can,get access to them make sure to visit,chasetravel.com and you can actually go,ahead and check out some of these videos,as well and see if you want to actually,apply for the mentorship and if you,haven't done so already definitely make,sure to give this video a like and,subscribe because it really does help,the algorithm and it means a lot to us,because we put a lot of effort into,these videos yeah we've had a good um,good week since we last spoke really,good week and we're starting the same,problem though we've got a single,product that's selling we just can't,manufacture them quick enough to be,honest which is a good problem to have,obviously but um it's just frustrating,so i can't really scale,with that particular product,unfortunately but um it's it's been yeah,it's been really good um,so i know we last spoke we looked one of,the things we spoke about was the,retargeting campaign,and you mentioned to do an ad to cart,under an eight day view content on,android today which i've only just,launched this morning it's not had any,spend yet,um presumably those are stacks that's,okay isn't it for that of course,um and the other question was i set this,up as a really high funnel when we first,started when we had virginia just any,just catch all sort of thing really and,do you think i need to be a bit more,bring this down to maybe 180 day or,cut some of these um,you know video views once performance,goes down because it's it's okay i mean,like i said it doesn't really retarget,doesn't really great things for us but,it's it's okay it seems to be okay,that's last year yeah i leave it alone,for now i mean the frequency is at a six,almost so i mean,it yeah you're fine right now okay,um with i always look at seven days is,there any particular benefit of looking,at 17 or 14 days on this when i'm,analyzing you know we look at we look at,this month this week,last 14 last seven yesterday today we we,kind of get,it gives

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Target ROAS in Google Ads (AdWords) Explained

in this video we're going to explore the,target return on advertising spend,bidding strategy on Google Ads now this,strategy unlike target impression share,or target of maximizing clicks this,strategy specifically targets increasing,your revenue which is the whole reason,you're probably on Google ads in the,first place so it's a good strategy to,look at and it's one you should,definitely consider for your campaigns,and in this video we're gonna explore,why you should use the strategy how it,actually works and also when you,shouldn't be using this strategy so you,will learn all of that and more coming,up hey guys Darren Taylor of the big,marketer calm here and my job is to make,you a better market so now if that,sounds like your streets you should,consider subscribing to my channel and,in this video we are exploring the,target return on advertising spend,sometimes referred to as target Rho F,bidding strategy on Google Ads,so a good place to start would obviously,be to look at what the actual strategy,is what does it entail and what is it,trying to do well the target return on,advertising spend strategy is,essentially exactly what it says Google,is essentially trying to attain a,specific return on your advertising,spend so at the very point of the,auction what Google is going to do with,your keyword bids is increase or,decrease them in real time depending on,not on whether or not Google's,algorithms and technologies and AI,actually thinks whether or not you'd,actually attain your target return on,advertising spend so for example a,keyword in your campaign is very high,converting Google will push bids up,because that could contribute to a great,return on your advertising spend but,conversely,if a keyword doesn't perform as well but,it still contributes to your overall,success of your campaign it could lower,bids in order to make sure it attains,your target return on adspend,unlike other conversion focused bidding,strategies where you're setting a target,cost for example target CPA where you,tell Google how much you want to spend,before getting a conversion or the most,willing to pay for a conversion this,particular strategy sets a percentage so,the percentage of return you want to get,from Google ads if you sound a little,bit confused,don't worry here's an example of exactly,what I'm talking about say for example,you want to achieve five dollars in,sales revenue versus one dollar of,Google ad spend so for every $1 you,spend you want to be able to make five,dollars back in return so looking at the,numbers here that would mean if you,wanted Google Ads to achieve this goal,you would set a 500 percent return on,advertising spend so therefore for every,one dollar you spend,you want to make five dollars back so,it's essentially a ratio percentage of,how you and your ad spend to work for,you so if you wanted to work this into a,real-life example say for example your,campaign spends eight thousand dollars,per month that means in a given month,you would want

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GOOGE ADS MUST DO! ROI vs ROAS How You Make Profit!

we're going to start talking about,understanding the profits in our account,once we start running these accounts and,we start,generating conversions and we have our,conversion data we have our values per,conversion we want to get a sense of are,we profitable are we making money,how can we improve our account to be,making more money how can we improve our,account to be generating a higher roi a,higher rois,and that question essentially starts,with asking how much should i pay per,click how much am i willing to pay per,click remember when we first initially,created our default mac cpc bids when we,first created the campaign,we needed to create just a basic default,max epc bid because we didn't have any,data we didn't know how much our clicks,were going to cost we didn't know,what our conversion rate would be what,what percentage of those clicks were,going to lead to a sale we didn't even,know,how much,a conversion was worth to us at that,point so we have to always start off our,campaigns in our account with,educated guesses of our default max epc,bids but that's not how we should always,manage the account,eventually once we start seeing our,conversion rates and once we start,seeing,our value per conversion once we start,seeing our real actual live cost per,click,we should be able to start getting a,very good understanding of what would be,a profitable,max cpc bid by,going through a number of calculations,the first step in understanding and,being able to develop your own,profitable bidding strategy is,understanding the difference between roi,and rois,okay,return on ad spend which is roas,refers to a very simple calculation that,doesn't take your company's profit,margins into account,it's simply looking at your returns,from what you spent on ads,to what you made in conversions the,value of those conversions okay so for,example if you're an e-commerce store,and you sell physical goods and you sold,10 items,that,cost the consumer ten dollars each and,you're using that conversion tracking to,track those values so your value is a,hundred dollars,for those sales but that's not,necessarily not that's not necessarily,the profit your company got because for,example,let's say you only make a fifty percent,profit margin because you have to buy,the goods and there's a cost of shipping,then your,value per conversion your profit per,conversion is really only fifty dollars,not a hundred dollars but roas does not,take that into account return on ad,spend simply looks at your return,the total,revenue,the total revenue that you made,divided by the cost of advertising and,total revenue here refers to the total,value of those conversions not,necessarily the profit,roi which is return on investment is a,more thoughtful calculation that takes,into account your company's profit,margins in order to calculate roi you,need to know your margins you need to,you need to have a good understanding of,your business and now,i'm not talking about your lighting bill,you don't have to

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How to Gain 10x ROAS on Facebook Ads 2019 ($0 to $9,000 sales in just 1 WEEK FAST!)

Welcome back to week three of the zero to 10,000 dollar Facebook Ads challenge,where I'm attempting to take a brand new Facebook Ads account in an ecommerce store to,$10,000 in sales within a single month now I say attempting to but the ads have,been live for a single week and the results are in and I'm pretty stoked,with the results and going into this challenge I was pretty nervous about it,because I could potentially fail miserably in front of all of you guys,because this is a live step by step week by week updates so you know week by week,I'm providing you with these updates and I could be showing you potentially,miserable results but that's the fun of the game isn't it but like I said the,ads have been live for about a week now and I'm just going to tell you straight,up let's get straight into it I'm about to hit that five digit mark within the,first week of the ads being live so I'm very stoked with the result and I'm,gonna get straight into Facebook Ads manager right now back here and show you,the results and what I've achieved and how I've achieved this so let's get,straight into it so first and foremost you can see here there's no data at the,moment because I'm not on the correct dates so let's go on to the calendar,here and you can see today is the 14th of July on a Sunday this video that,you're watching right now will be set live of course on the 18th on the,Thursday of July and we'll be looking at the date period of 7th to the 14th quite,literally as you can see there's no data here up until Saturday as well on the,6th of July so we're looking at a one-week period,7th to the 14th of July and let's go ahead drum roll please let's hit the,magic button update so update here you can see amazing results I'm very pleased,with the results very very pleased because within a week of the ads going,live in itself we've hit a purchase conversion value of 8.6 grand,it has in 600 with the goal being 10,000 I am pretty sure I'm gonna break through,and surpass that $10,000 mark within a couple weeks so I'm pretty stoked of,course let's look at the raw ass the ROI and the mount Spence was one point four,grand so as you can see the raw ass is still very very strong and I would dive,deeper into the ad sets in a moment to show you the exact details and what has,worked well what hasn't but that's our overall report so I'm,very very stage because within a week of this product going live eight point six,grand a point six grand and that's let's be transparent here eight point six,grand you have to keep in mind that that is not pure profit of course you have to,deduct first and foremost the ad cost and then the product cost I also wanted,to show you one thing as well because last week we were talking about PV,campaigns and also video view campaigns as a custom audience and I'll show you,right here if I go into three second video views here we go you can see that,there's thirty three thousand three second video views what that means is,I've obviously have a vi

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5.5X ROAS TikTok Ads Dropshipping (Pixel Cloak CBO) Testing Method 2022

so with this exact method I spent 17 and,I generated ninety four dollars and you,know just very quickly calculate that,out 94 divided by 17. it's like a 5.5 X,rows so I'm going to show you exactly,what I did to do this okay so this,method will work on any Tick Tock ads,account,um I usually do two campaigns for it but,uh you know you can get away with one if,you don't have any AD account issues add,account spending issues,but normally what's going to happen is,your ad account won't spin and you're,gonna have to make like an add to cart,campaign to actually get it to spend so,you can see here I had an add to cart,and a complete payment campaign,one spent six dollars one spent eleven,dollars and I wish it spent more but it,usually just won't spend in full on,these budgets and uh like for example,normally I'll just make the complete,payment campaign but the add to cart,campaign will actually push the complete,payment campaign to spend so that's why,you're going to make two campaigns but,going through looking at the metrics,you know super high cpms right so most,people will tell you that anything above,20 cpms is terrible uh that's actually,wrong very wrong because if you're doing,this method correctly when testing you,actually want to have really high cpms,because if you have high cpms you know,you're targeting the right people that,are really likely to buy,so why cpms are not a bad thing so we,got 20 cpms uh around a 3.41,click-through rate which is really good,and uh you know CPC of around 62 cents,so all that's pretty decent and uh,conversions over here are not going to,track and the reason for that is because,with this method you're not going to,have any of your conversions tracking on,the tick to on tick tocks back end but,on shopify's back and you can have them,track and I'll show you how to do that,so I'm going to take you guys into an ad,account that I'm no longer running it,was a a brand that I made around q1 or,Q2 last year or something like that and,I don't run the store anymore so,I don't mind if you know you guys see,some of the ads or anything like that so,basically what you're going to do is in,your Tick Tock ads manager you're going,to come here and click create,from create You're Gonna Go custom mode,and from custom mode go to website,conversions campaign name just call it,whatever you're optimizing for and so,for example this will be CP for complete,payment,I'll say like cloak number one,uh really doesn't matter though so but,this this part does complete budget,optimization or CBO you're going to want,to have on,and you're going to want to do 50 to,start out,this method can work at higher budgets,but I've noticed that the higher or the,highest return on ad spends are going to,be at the lowest budgets and especially,for this fifty dollars performs,you know it'll perform very very well,and uh I've done this method with up to,eleven hundred dollars per day but 50,will definitely give you per yield the,highest return on that's been for

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How We Hit 10x ROAS in 30 Days with Google Ads!

i've been recently talking a lot about,facebook ads about tick tock ads but,let's not forget about our good friend,google there's a specific brand that,i've shared twice on the channel so far,which i've talked about they're amazing,results that they got with email sms,marketing with us as well as facebook,ads and just a little bit of tick tock,ads but now we decided to launch google,ads over the last 30 days for that brand,and i would come back at you with the,strategy that we used to get above 10x,broads for this brand how we made it,happen and again doing a bit of a,backstory on this specific case study,so to get straight into it the,background on that brand so first of all,i invite you to take a look at two,previous videos on the channel which one,of them is talking about a 250k black,friday cyber monday case study the other,one is a video talking about a 437,thousand,dollar generated it's over the last year,it's actually a video where we showed,how we brought that brand over to a,million dollar mark,and basically to kind of sort of,reiterate that for the day those were,the results for the black friday period,that we had last year with that,brightness so generated a bunch of,revenue from both again and clavio as,well as facebook ads and then,essentially with that video posted in,april we were able to attribute back to,ourselves over 436 000,from their overall revenue across the,last 12 months meaning about,43 to 44 of their total overall store,revenue so,in the last 30 days so in june actually,we started running google ads for that,brand so the overall roast for the month,of june was 10.52,for 17.50 spent on the platform so one,thousand seven hundred and fifty dollars,spent brought them back over eighteen,thousand four hundred and seven dollars,and seventy eight cents so pretty small,budget overall for the platform again it,was the first month that we were,experiencing the platform with them so,we wanted to start slow but steady we're,already spending again a little bit,above four to five thousand dollar a,month on facebook at this point in time,because summer is a little bit slower on,their end so four to five keeper months,on facebook side of things and now added,about another 2k ish on google at least,that's the plan of the moment we've,already started scaling a little bit the,budget over the last couple of days so,what was the strategy used for that,brand well let's keep in mind that this,is a brand that we've already found,success on other channels so we've,already found success on paid ads and,paid social marketing so we found,success with facebook ads and so we with,email and marketing so client,acquisition was pretty set already so is,their back ends and they are also doing,amazing organically so they have over,150 000 likes on their facebook page,they have over 40 000 people following,them on instagram across they're two,different pages they have a theme page,they have their own instagram page so,their audience is pretty well built an

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What is ROAS? Advertising and Marketing ROAS Explained for Beginners

what's up everyone welcome to the,surfside ppc youtube channel,today i'm going to be going over roas so,i'm going to be answering the question,what is roas so in terms of what the,letters stand for,it stands for return on ad spend and the,actual formula for roas is your ad,revenue earned,based on your total advertising spend,and you can break this down to an,individual campaign,or you can look at your total ad revenue,for your total,advertising budget for the year so you,want to look at it in both ways so you,can see,how your overall ads are performing and,what is actually performing the best for,your business,so let's look at an example and let's,just say i'm running an advertising,campaign,i spend ten thousand dollars on ads so,my total advertising budget is ten,thousand dollars,and i end up driving twenty thousand,dollars in revenue to my business,tied back to my advertising campaign so,what is my roas in this case,in this case using the roas formula it,is two hundred percent,so what you want to do is you want to,take your ad revenue you want to divide,it by your ad spend,and then you want to multiply it by 100,so you can show your roas,as a percentage so it should always be,shown as a percentage,because if you take twenty thousand,dollars divide it by ten thousand,dollars you're gonna get two,so what you want is a percentage of what,your total return is based on your ad,spend,now the difference between roas and roi,is roi is going to actually take into,account your costs as well,so in addition to the cost that you have,for your advertising campaign,your other costs such as business costs,product costs,overhead costs any other cost for your,business is also going to be taken into,account when you're doing roi,so if let's just say for example i spend,ten thousand dollars on ads,i have ten thousand dollars in,additional product cost shipping costs,and overhead costs and every other,business cost and then i drive twenty,thousand dollars in revenue,your roi would actually just be that you,break even it's zero percent,so that's the major difference between,roas and roi,is roi is also going to take into,account your business costs,during your advertising campaign now one,of the questions you might have is what,is a good roas,and it really depends on your profit,margin if for example in the previous,example that we just used so there's,twenty thousand dollars in revenue,ten thousand dollars in spend let's just,say my profit margin is fifty percent,so that means if i bring in twenty,thousand dollars in revenue,then my profit is ten thousand dollars,because fifty percent is going to,additional costs,for my business now in that case my our,return on investment,would again be zero percent like the,previous example i just said,so hopefully that makes sense when,you're looking at roas you're really,just looking at your advertising spend,so a good roas,is going to be looking at your other,costs as well when i'm looking to,maximize roas i usually try to find

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INSANE 5+ ROAS TikTok Ads Product Testing Strategy

what is going on guys norbury here back,again with another quarter four spark,Series this will be number five in the,entire series we're halfway through and,this one is going to be about this,insane testing strategy that I've been,using to find winning products nearly,every single week for the last like,three to four months testing products,with Tick Tock ads is very very simple,but I want to make sure that you do it,in the right way so in this video I'm,gonna be actually making a campaign live,inside of the tick tock ads manager so,that you can just follow along and see,everything that we do every single,question that you may have about making,a test campaign or whatever what,settings should you do the age ranges,targeting what whatever questions you,have are going to be answered in here so,let's hop right into it alright guys so,we are now in The Tick Tock ads manager,at least a dummy ads manager so that I,can make a test campaign and show you,guys how to do this when we make it to,this point you already found a product,we just covered that in the last four,videos of the series you already built,your store you already found the ads,that you're going to run now you're,ready to create your actual test,Campaign which is what we're going to go,ahead and do here after you set up your,ad account and set up your pixel and,stuff this is what you're going to be,looking at so very very simple all,you're going to want to do is go ahead,and click create I'm going to click,Start over and the first thing that you,want to do is click on website,conversions this is basically telling,Tick Tock that we want sales which is of,course what we want and then usually,what I'll do is I will name the campaign,the name of the product so for the sake,of this example I'm just going to put,product name and we'll go ahead and,click continue this will bring us to the,ad group because the campaign is already,created and don't worry about any of the,settings on the campaign level when,we're just testing products we're not,going to be messing with any of those,things so I usually just call my ad,groups open or you could say no,targeting or whatever and then when it,comes to selecting your pixel just click,the pixel that you want to do and then,we're going to optimize for complete,payment out the gate now a lot of people,have brought up like what if I don't,have any purchases on my pixel am I,going to run into spend issues whatever,you might but you can deal with those,down the road I don't think optimizing,for view content or add to car is going,to help with spending issues at all I,actually don't really think that that's,a strategy that works anymore for fixing,spending issues so what I would probably,recommend that you do is optimize for,complete payment from the get-go and,just let it run until it does spend so,if it doesn't spend for a day or two,don't worry about it just let it go let,it spend at its own pace because we,always want to optimize for what our,goal is at the en

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Why A High ROAS In Google Ads Is Actually A BAD Thing!

hey y'all it's carson with your daily,google news and today i want to talk,about why a high roads is actually a bad,thing so first,the preface anybody who's run google,addicts campaigns knows,that as you scale your campaign up your,row as drops and this makes sense right,if you think about just standard supply,and demand the more of the market you're,attempting to capture the less efficient,google can be with your with your funds,so there's you know something of a bell,curve and right down in the center of it,google's going to have the ability to,maximize your spend um to extreme,proportions but then as you travel,outside and sort of you know spread out,that that knowledge graph google is,going to now need to start reaching for,the less effective traffic uh on,incremental levels so it's like hey,here's a 100 efficacy uh 99 98 97 et,cetera and then so as we're doing this,as we're scaling our traffic up and,we're scaling our campaign up,our row as is dropping right makes sense,if your roas is is high exceptionally,high and exceptionally high by the way,is industry specific you know so like a,300 roads could be really high in,certain industries especially if they're,heavy heavily commoditized,but if your roads is industry high what,it means is you haven't scaled your,campaign,and this incidentally,this is a danger for a number of reasons,so,now if you can't scale your campaign,because of fulfillment issues right you,don't have the inventory you don't have,the ability to fulfill there's there's,some there's some bottleneck stopping,you totally understand,you're not off the hook go solve that,problem um,but there's nothing you can do about it,in the short term and so we're just,going to leave it alone and maybe stop,watching the video because i'm about to,depress you,if you if you haven't scaled your,campaign then we have some clients that,are like this incidentally we have some,clients that don't scale the campaign,because they're actually worried about,the fulfillment concerns even though um,that's,it's not an insurmountable problem and,so it's kind of it's it's the fat and,happy problem it's like you know what,i'm selling enough why do i want to do,more,the issue with that is you're also,providing indications to the market as,to what's working and you're going to,get a bunch of really efficient,advertisers to do exactly what i do,which is go do a competitive analysis,determine what's working how it's,working and what context what geography,what product etc and then reverse,engineer that and begin running in that,arena so you are educating your,competitor without capturing market,share you know you're almost running out,onto the battlefield,and in,bright yellow and then pointing at the,high ground but you're not taking it um,and and forgive the war analogy i'm sure,you can come up with a better one,because y'all are smarter than i am but,um,as you break new ground and that's what,proving concept instead of marketing is,by the way you're breaking new

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