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What is Shopify and How Does it Work [Shopify Explained]Are you interested in selling goods online?,

Merchant Maverick

Updated on Jan 24,2023

What is Shopify and How Does it Work [Shopify Explained]

Are you interested in selling goods online?,Are you writing the next great e-book?,Or could your new hobby become your next big side hustle?,If your answer is “yes” to any of these questions,,then you’ve probably come across Shopify!,But what is Shopify, exactly?,And more importantly - how does it work?,Well, no need to fear, because we’ve put together,the ultimate guide to this all-in-one e-commerce platform so YOU can take your business to,the next level.,What’s good Mavericks?,Welcome back!,And if you are new to us, please make sure to subscribe to our channel AND click the,bell right here (point over left shoulder).,Nothing makes us happier than seeing our,community of business-minded, tech-savvy viewers grow each week.(nodding yes yes yes),So today’s video starts off with the big question:,What Is Shopify?,Well, Shopify is a cloud-based software that’s packaged as a service shopping cart solution,,and allows businesses to set up an online store,with little to no hassle.,For starters, this e-commerce platform provides users with multiple pricing plans to choose,from, making it a suitable option for businesses,of all sizes.,That means everyone from startups to enterprise-sized businesses can benefit from,using Shopify’s easy-to-use features.,AND there are also plenty of integrations to help,grow your business too.,So, how does Shopify work, exactly?,Acting as a cloud-based software, Shopify offers its users monthly,subscriptions with access to an admin panel, where you can enter your store info, add products,,and even process orders.,The software is also extremely straightforward to use, and only,comes with a small learning curve for first timers.,So don't worry--you can get your online store,set up and running with just the click of a button.,And for those who love having plenty of options to choose from, Shopify has a wide selection,of free AND for-purchase design templates to,make your store as stylish as you’d like.,Varying from clean and modern to fun and vibrant,,the platform’s templates can be tweaked to your,liking by using any of Shopify’s editing tools now,available at your disposal.,This makes it easy to customize any theme to best fit your brand!,If the creative freedom isn’t convincing enough,,we should probably also mention how a subscription with Shopify includes secure, reliable web,hosting for your website.,So say goodbye to worrying about your site crashing during peak traffic,hours or hackers hijacking your transactions.,Shopify’s got you covered.,Now that your account is made and your template looks great, the next question is:,What can I sell on Shopify?,Well for starters, you can provide your customers with:,Handcrafted goods Beauty supplies,Home goods Outdoors gear,Clothing Digital products,Online classes Events,Gift Cards eBooks,And much more!,But even with its great versatility, Shopify might,still not be for everyone.,Like with everything, it’s always important to weigh the Pros,and Cons before making a decision.,First off: The Pros: Easy To Use - Low Startup Cost -,Beautiful Themes - Good For Dropshipping - Lots Of Support Options,The Cons: Limited Functionality - Costly Add-Ons - Transaction Fees - Strained Customer,Support If Shopify still sounds like a great option,for your business, you’re probably now wondering:,How to use Shopify?,Well, there are 7 basic ways for you to get the,most out of your Shopify subscription, and we’ve,broken them down for you right here.,1 - Starting with #1: Look into Shopify payments If you choose to use Shopify’s in-house,payment processor, Shopify Payments, you can actually,have the transaction fees waived.,Sounds great, but make sure you read through the Terms of Service before you count on enabling,the feature.,If you’re still interested in learning more about,the pros & cons of Shopify Payments, I suggest you read our full article linked below.,And if you need another payment processor, make sure to check out our website for more,information!,Next comes number 2 - Utilize Shopify themes & templates!,Shopify is best known for its ease of use and,modern web design.,And at Merchant Maverick, we are big fans of the drag-and-drop Section’s,Editor.,But let’s say you want even more control over,your site’s design.,Well, Shopify lets you change your template design by editing your site,code as well.,So for any coding wizards watching, feel free to make your Shopify site as personalized,as you’d like.,Number 3 - Become multichannel with Shopify POS,When you sign up for Shopify’s eCommerce store, you’ll automatically gain access,to Shopify POS!,Whether you have a brick-and-mortar or a pop-up shop, this software will make,running your business easy with its in-house POS system.,HOWEVER, if you are becoming a multichannel merchant WHO SELLS IN-PERSON AS WELL,AS ONLINE, Shopify is definitely a great option for you.,If you’re interested in more specific information regarding credit card processing and how to,use Shopify POS, we’ve written a full review available at the link below.,And that now brings us to our 4th option...,Try selling digital!,Selling digital products allows you to benefit from all the perks of selling online while,eliminating one of its biggest downsides: shipping!,By using Shopify’s native digital product features,,you can sell downloadable merchandise to customers anywhere.,This includes marketing your MP3 files, and distributing printables, videos, or even ebooks,to your clientele.,Customers can instantly download YOUR digital products directly from your site,,taking your business right into the modern age...,...Coming up next on our list is Number #5 Start A Blog!!!,Maintaining a blog can work wonders for your online store.,Not only do regular blog posts boost your SEO rankings, but they also help,build your brand’s identity.,Fortunately, Shopify is one of a handful of shopping carts that,comes with its own built-in blog features.,You can write, edit, and publish blog posts right in your,admin panel, allowing your customers to get to know,YOU a little better.,However, while Shopify’s blogging capabilities make it stand out amongst the rest, I should,warn you that its features are pretty basic.,Nevertheless, a few personal posts here and there are better than none!,Following this is number 6…,Tap Into Shopify Customer Service!,Shopify is a leader in today’s e-Commerce industry,when it comes to free technical support.,This includes a handful of services like phone,support, email support, live chat, written documentation,,video tutorials, webinars, and even a community forum for larger discussion.,And last by not least, rounding out our list is,Number 7: Shopify’s MANY Add-Ons!,Make sure you take advantage of them!,While the e-commerce platform comes packed with a whopping 3,500 add-ons and counting,,the 3 major ones that users are crazy about include:,ShippingEasy Ordoro, a shipping solution; and,ShipStation Of course, there are countless ways to make,the most of your Shopify experience, like Shopify,Shipping or Integrations with Amazon & eBay.,But if we didn’t quite cover all of your Shopify,questions or concerns and you’d like to discover,more, check out our full article currently posted,on our website.,And in case you want to experience all of these wonderful features yourself,,you can sign up for the 14-day FREE TRIAL TODAY!!!,Please be sure to leave us any questions or suggestions you may have, right here in the,comments section below!,And as always, your personal experience using the software is more valuable than any advice,I can give.,Thank you for watching and see you next week!,For other POS or eCommerce solutions, check out our playlists or visit

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What is Shopify? || Shopify Help Center

What is Shopify? || Shopify Help Center

Script So, you heard about Shopify,  ,but maybe you don't know what it is or  what it's for. Today you'll learn all  ,about Shopify and if it can help you build  your business dreams. Let’s get started!,Hey everyone, Aly here. So, let’s  get right to it. What is Shopify?,In its simplest form,  ,Shopify is a platform that helps you sell  products to customers anywhere in the world.,Shopify’s software is simple to use and built to  be versatile to grow with you and your business. ,Think about all the things  you need to run a business.  ,You might want an online store,  a way to collect payment,  ,and a way to advertise your products.  How about a way to track and ship orders?,If you tried to run all these systems yourself,  ,it would be super complicated and very  time consuming to start a business.,But, Shopify's core product gives you access  to all these tools and more. When you sign up,  ,you get access to the following: A storefront - This is your online store,  ,where you can create web pages, upload  blog posts, and of course, sell products.,A payment processor used to  capture payments for your orders. ,A secure checkout optimized for speed,  conversion, and customer experience. ,A shipping platform to customize the shipping  rates for your specific products and locations,  ,run pickup and delivery, and even buy discounted  shipping labels with Shopify shipping.,POS Lite - a point-of-sale app  to sell your products in person,  ,including brick-and-mortar  stores, markets, and pop-up shops.,A marketing platform - like the built-in blog,  ,SEO tools and marketing campaigns  with Facebook and Google Shopping. ,And finally a back office - which  includes a Shopify mobile app,  ,analytics and reports, an app store with tons  of free apps, and of course our 24/7 support. ,The Shopify platform is built for brand new  start-ups that run from their home living  ,room. All the way to enterprise businesses  that have storefronts on a global level.,Now that you know what Shopify is, it’s time to  see what you can do with it. I’m going to pass it  ,over to our Learn with Shopify YouTube channel,  to showcase some successful Shopify businesses. ,Thanks Aly! Hey everyone, I’m here with some  amazing stores that were made using Shopify.,I want to spotlight them because, if this  was school, they would be A+ students.,Let’s start off with the online  grocery store, Harris Farms.  ,It has thousands of products, but they manage to  make the shopping experience organized and not  ,feel overwhelming. Their navigation is intuitive  and their search function is easy to use. ,They also have a ton of blogs with recipes, so  we know they’re thinking about SEO and marketing.  ,Navigation and the blogs are  easy to set up in Shopify,  ,and every store also has search already built in.,On top of that, they have an about section  including their story and sustainability.  ,Having an about section is crucial to get  your customers invested into your business  ,and is simple to add to your online store. ,Next let’s take a look at another example by  heading over to the jewelry brand, Vitaly.,They’re so strong when it comes to building  a brand aesthetic. Look at these lifestyle  ,photos. The styling, lighting, choice of models,  and choice of set are very well thought out. ,They even use video with special effects. We all  know that video really captures and engages our  ,customers for longer. On Shopify, you can add all  kinds of media like photos, video, and 3D models.,So, this video here is a lifestyle video. Meaning  the focus is on the feeling of the brand rather  ,than the product imagery. The reason the lifestyle  content is so effective is because it connects  ,with the customers with that brand’s personality.  Storytelling through photography and video  ,increases your customer conversion rate, loyalty,  and how they really relate with your brand.,To learn the ins and outs of being  an e-commerce business owner,  ,subscribe to Learn with Shopify  on Youtube. We just published the  ,Official Shopify tutorial for 2021 to get  you started. So I’ll see you over there.,Hopefully these examples have inspired  you, and on that note back to Aly!,I hope you’re excited about  what you can build with Shopify.,To try Shopify for yourself, sign up for a free  14 day trial today at shopify.com. Use your  ,free trial to test out features, add products,  and just generally get to know the platform.,And if you ever need assistance, check out  help.shopify.com for all of Shopify’s help  ,articles. Things like, how to add a product,  how to create collections and lots more. ,And if you’re more of a visual learner like me,  ,subscribe to the Shopify Help Center YouTube  channel right here for video tutorials.,Now that you understand the essentials of Shopify,  ,I’m so excited to have you join  us on your ecommerce journey!

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