where is my ads manager on facebook

Understanding Facebook Ads Manager | Walkthrough Tutorial for 2022

what's up guys welcome back to another,video today we are doing a facebook ads,walkthrough where i'm just going to be,explaining the concepts behind,everything i'm going to explain what,everybody means and if you have no idea,what to do when you get back here if,this thing scares you i promise at the,end of this video it's all going to make,a lot of sense because facebook ads,manager,amazon back end as well both of these,huge companies their seller side of,things is,very,it's not user friendly it's not user,friendly when you first get in there but,it's kind of like if you go to college,for the first time and you go on campus,and you're like i'm never going to,figure this place out that's there's so,many buildings i'm never going to figure,this out and then after like a couple,weeks you've got the campus down so it's,kind of like that like once you get it,you get it and my goal on this one,uh this video is just to help you get it,really well so let's go ahead and just,jump right in here we're gonna go into,making an ad if you need help on what,your ad should be i'll link a video at,the end that can help you with that but,on this one i'm just going to explain,what every button does so there's this,new thing right here where they're,really trying to simplify everything,right make more automatic options,and i'll just say first thing,anytime facebook gives you the option to,run an automatic versus a manual version,of the campaign you're going to want to,choose the manual and the reason why,they do automatic is because a lot of,businesses freeze up when they get back,here so they just are trying to simplify,it so they don't lose a lot of money,from businesses never being able to,start their ads from confusion of what,to do but you give them a little bit too,much control in most cases and uh you,know i'll explain it a little bit more,along the way but just know that that's,kind of like going to be our default,answer throughout this whole process if,it gives us an automatic option we're,just probably not going to do it so to,start then we're going to click on take,tor so that we can see all of the,options so there's essentially three,different types of campaign categories,that we can do awareness consideration,or conversion so the awareness is just,like it sounds we're just going to get,this message out to as many people as,possible for the lowest cost,consideration these are more you know,lead generation which would be someone,filling out a form i'll explain all,these individually engagement people who,are likely to like or comment on a post,traffic,people who are likely to click a link is,what that means conversions is they're,going to go through a couple steps or,catalog sales would also be a couple,steps so if you're trying to go for,purchases that would be a conversion if,you the call to action of the ad you're,going to create,is,hey go ahead and buy this from the,website then you would do conversions,optimize your own purchases so i'll dive,more into that but that's essentially,the three differences here going into,each one brand awareness versus reach,so this is kind of hard to understand,exactly what it means but i'm going to,give you my best impression,of what it does but i will also say that,it's very rare that you'll run either of,these type of campaigns if you're a,small business brand awareness is,something that a lot of companies like,coca-cola do and you don't have to be,that big to you know for brand awareness,campaign to be worth it but what that,means is you're really just promoting,some kind of content or just some kind,of ad without a call to action on it,you're not saying buy this now it's on,sale on our website or give us your,email or literally anything you're not,even saying follow us probably it would,just be like coke running a polar bear,commercial and they're drinking the coke,and then that's it and you're like can i,even click anything and it's like no i,can't click it right that's like a brand,awareness campaign so,for that to be the first campaign,objective a small business has that is,still trying to test their offers or you,know get sales right now because they're,like look i don't even have any sales,right now we just want to see if our,website works you're going to go right,for the low hanging fruit and you're,going to be going for more sales or at,least collecting a lead from these,people so that you can keep the ball,rolling rather than say let's do a brand,awareness campaign and then hopefully,they buy in seven years okay so reach is,just show to your ad to the maximum,number of people for as cheap as,possible so what you need to understand,as we move from left to right here is so,like why would you want to do,like if hey show ads to the as many,people as cheap as possible why would,you ever want to do anything else right,it's because,the people that are cheap are those who,aren't being marketed to very much so,facebook and instagram ads works as an,auction system and that means that if,you're marketing to a demographic uh or,you know more so a psychographic that,has a specific interest that has a lot,of people that are selling to them right,now,then the auction will go up so as more,people enter the price goes up to,advertise to those people and if you're,uh you know marketing in a an industry,where there's not a lot of sellers,already there then it would be pretty,cheap so i used to run an aquarium,e-commerce company and there's not a lot,of people running ads around,aquarium products because a lot of them,are,too cheap to make facebook ads work uh,but for that reason we it was very cheap,but that also means that,when there's not a lot of people,advertising to that group of people,there's probably a reason so what i i've,seen is that usually the markets that,have the very high click through cost,like the click rate costs usually do,better because those click rate costs,are so high for a reason that is a very,hungry market and they're buying and,they have money and a lot of good things,so when i would do like on the far right,here conversions,this would be saying show my ad to,people who purchase stuff all right i,don't want you,looking at people that let me just stick,with the aquarium,example here who like,fish videos all right people who like,fish videos is who the brand awareness,one is going to show to because they,don't really buy stuff online they don't,interact with posts they don't enter,leads because they aren't all these,other things so they don't have to be,they just have to be a person at all is,what reach means as long as they like,fish videos just show them it all right,and then this one in the middle traffic,all of these are around the same kind of,line of uh,about the same level of call to action,that we're trying to get out of the,customer would be to like click a link,all right so this would be like these,people are,maybe they're like low-level aquarius,they don't buy that much stuff but,they'll go to your website they'll shop,around but they're not known to buy much,stuff is essentially who you're telling,facebook to show the ad to in this,traffic example and then with,conversions you're saying i know this is,going to be more expensive to show to,these people but hey if they don't buy,they don't buy so just show it to the,people that are most likely to buy that,have a track record over your decade,plus of tracking people's activity,online that they are very likely to buy,something or you could do a conversions,objective for entering an email opt-in,if you have like a free ebook and you,want to optimize around people who are,likely to do said action and have,downloaded a bunch of free ebooks online,because people who download ebooks,download ebooks so it's also in you know,a habit that you can target people off,of rather than just that they're just,interested in that market so,in every situation whatever you want is,what you want to tell facebook you want,if you want convert like purchases but,you're like yeah but i don't want to,spend for the extra the extra amount for,these more high quality customers let me,just do reach,it will,not only show to as many people as,possible but those people that it will,show to,will not ever be part of the conversions,audience because they are not the,cheapest people to show to so it will,like purposefully be showing your ad to,people who don't buy stuff online so if,you're really like hey we're just trying,to get followers and we don't we don't,care if these people buy in 10 years we,just want a bunch of followers for the,cheapest cost,then that is more where you're doing,like a reach campaign brand awareness,again is just like hey we're coca-cola,you know we can just go real far with it,and we don't really need to tell people,go down to your local 7-eleven and it's,399 for three cokes right now we can,just have the polar bears right but,you're not at that point yet you want to,make sure that your product sells so,most of you won't be doing these left,categories um but why would you choose,traffic for versus conversions,the main reason is,if you feel like you have enough data to,tell facebook you are looking for a,conversion yet so for instance if i had,a new ebook and i was running a bunch of,ads to get people,to download that ebook,and then,uh,but i only had like two people who had,ever downloaded it facebook doesn't,really have enough info to know how to,optimize around that conversion right,because when we do a conversion we'll,say it will say what do we want us to,get them to do and we'll say download,the ebook and they'll say okay we've got,two people who have downloaded it before,so people like them right we're like,yeah and those two people have totally,different demographics and there's no,pattern that really emerges to tell,facebook so for that reason,sometimes running a traffic campaign,in this ebook example but until you have,20 30 40 downloads might be a good way,to get the ad running a little bit,quicker because you'll show to more,people for less in the traffic campaign,and then it can kind of figure out who,your people are and then you can say all,right now show to the more expensive,people that would be like one reason why,someone would do it,really in most cases a conversions,campaign is what you're going to want to,do if you're looking for leads or you're,looking for sales and like i said you,probably should be now what is this lead,generation one though this one use forms,calls or chats to gather info from,people interested in your business so,this is where,they don't have to click to go to an,external website to fill out a lead form,and it actually is a really great way to,do it so if you're looking for an email,if you don't have like this landing page,that explains so much stuff about your,product and you are okay with a very,simple form,on facebook and you can add some,descriptions and stuff like this the,businesses that use the lead generation,form,the most are going to be,service based industries if you do,roof repairs interior design such like,that those more professional services,especially to homeowners are most,commonly using the lead generation,campaign so that's what i feel like it's,a little bit more warmed up to naturally,but if you feel like hey like this is,simple i just want to grab a lead and i,don't want to even make them leave,facebook or instagram when they click,lead generation campaign,like if they're seeing the ad and they,click it and it pops up it won't like go,to essentially safari with an instagram,to bring to a landing page which takes,loading time and anytime there's loading,time you have people leaving this form,will just instantly pop up and it will,have all of their information filled and,then they can just click submit and then,you can set that up for whatever email,sequence to start or however you have it,so a lot of times if you are doing leads,i mean,anything that you're like which one,would be better,the only answer is always going to be,test it if you're not sure if you're,like look i'm just going for the ebook,downloads i don't know if the,conversions or the lead generation would,work,a lot of times you would just set one of,them up then you would copy the entire,campaign and simply the only thing you,would change is this objective all right,the initial objective that you give them,so before i actually click one of these,let me see if there's anything else app,insults if you're selling if you're,doing an app do that one okay that's,people likely to download an app video,views if you're just that's more of a,brand awareness though right you're like,hey i don't even care if they click i,just want to make sure they watch the,whole videos is going to show to people,who have a high attention span on,facebook and instagram is what that,means that are likely to watch videos to,their fullest,uh and then messages is if you would,want a facebook message to get started,or a message on instagram so if like the,thing is like hey dm me this,word if you want some help with this,then you could try to run a messages,campaign and see how that works um but,like i said whatever you actually want,tell that to facebook there's not a,tactical way to get cheaper,uh instagram ads really i kind of joked,about that on my instagram recently,through a real is why it's kind of funny,i'm saying that but there's not really,like a cheaper way to get instagram ads,through like a tactical hack uh by you,know screwing with facebook and,instagram uh without it hurting you at,this point because their data is so,accurate that you just telling them what,they want uh what you want is how to get,what you want so let's explain these,three tabs,because once you understand these three,levels of ads you'll actually understand,how to run ads on a lot of different,ad platforms a lot of it is set up like,this into these three different tiers so,campaign all that is is simply what is,the goal of this campaign if you're,running a social media giveaway and,you're running it in june you'd call it,a june social media giveaway if you're,running a black friday sale you'd call,it black friday sale 2022 if you're,running a an ongoing campaign that you,want these ads to just be going all the,time you could call it ongoing cold ads,whatever the marketing objective is you,just literally are going to title it,that and when we get into creating the,campaign i'll actually do that just,because it's so,uh easy i'm just going to do i'll do a,conversions campaign because that's what,most of you are going to do,and then,i'm going to click on sales all right so,if the call to action of your ad is,going to be that your product is on sale,whether you're doing a discount or,you're just trying to get someone to buy,it then you're going to want to click,that so let's click sales,at this campaign level there's only so,many objections so let's say that this,is my summer,sale,2022 all right that's like an ad,campaign that's going to run for one,month,between june and july and i'm gonna try,to sell a bunch of clothes during that,time,so,categories you're not gonna do this,likely these are special ad categories,very few people are gonna fall into,these so you can just ignore this tab,buying type auction most of the time you,can't even change it so yeah you're,going to do that campaign objective,sales we had already selected that,before,catalog you're not going to do,in,almost every case all right this is,this is a way that people who,don't want to get creative and make like,their own ads and stuff this is kind of,like a cop-out to like turn this on so,they can just have whatever catalog,they have on their product shop just,kind of like display here it's just,another like shortcut for facebook to be,like just get your ad out quick right so,let's not do that a b testing it is very,important to split test do not do it,through this way i'm going to show you,how to split test how to set that up,once we get to the ad level you're not,going to want to click a b test the,reason why is because it gives facebook,too much control over,which of your ads get the budget you,want to remain,giving yourself the manual control in a,lot of these cases to turn them off at,will and also with the a b test it will,be like how do long do you want to run,this test and you'll say this many days,and let's say you say five days and,after three days you can already see,clearly who the winner is facebook will,be like it's not over yet don't stop it,and you're like i already see who won,and facebook is like yeah but you told,us you wanted us to test it for five,days and you're like i did but now it's,day three and i can already see who the,winner is and you're making me want to,complete this campaign so it just gives,away control don't do it campaign budget,optimization,i'm gonna come back and explain this one,it will be easier to explain after that,okay but basically campaign is the first,level,ad set is the second level which exists,under the campaign and under that is the,ads all right so the ad set all it is,is the audience that it's showing to the,ad set is comprised of two components,who are we showing this to and where are,we showing it okay who are we showing it,to and where are we showing it to,them and what this add name will be you,actually won't want to set it at the,beginning because you know unless you,already know exactly you're going to,target but most of the time you're going,to come in here and make an audience so,i'm just going to make a very quick,mock-up audience actually,custom audiences i'll explain that in a,different video so be sure to subscribe,if you like my explanations today i'll,be coming out with lots of tutorials and,like i said at the very end of this if,you want to get started on your first,facebook ad you can watch that video i,have a free course on running face on,running instagram ads too that i'll link,in the description so lots more that i,can help you with but let's stay focused,on this video come on i know you want,more content from me i know that's what,you were thinking but focus guys so,custom audiences is uh going to be more,like audiences that you say like hey run,it to my instagram following run it to,my facebook following run it to my email,list it's more of a manual input,audience and then detailed targeting is,where you're actually gonna go you're,gonna click on the edit on the side here,detailed targeting expansion reach,people beyond your detailed targeting,selections when it's likely to improve,performance,you're always in every situation going,to click off on that,that is saying hey just in case you get,your audience wrong can we choose,and,that sounds nice and it might get you,better ad data however if i say hey show,this ad to people interested in bowling,and soccer and volleyball i don't know,what product you'd want to do that,audience but,it would say okay we'll do that but,we'll try football and maybe football's,the one that's getting the conversions,but i won't see that because all i see,is it's running to my volleyball,baseball,soccer audience but then it also says it,says add anything else you want and,because of that you can never optimize,your ads yourself because you don't,really know where the data is ever,coming from so always turn off detail,targeting expansion,detailed targeting so let's say,i am trying to pinpoint,entrepreneurs all right a lot of people,try to sell to entrepreneurs this is a,b2b one,i work with more b2c people i'll i'll do,two all right real quick entrepreneurs,a lot of times it's best to just like,literally type in the main thing you're,looking for okay entrepreneurship but,someone interested in entrepreneurship,if i'm like trying to sell them a course,or consulting,it probably isn't nearly like that's not,targeted enough right because that's,almost all of america um there's 140,million people listed in that audience,in the united states between 18 and you,know any age and there's only 230,million people in america it's it's like,three-quarters of america is registered,as liking entrepreneurship that's,actually pretty insane but let's say,you're like all right let's make this a,little bit more targeted what you can do,here is click narrow audience and as you,can guess you can also exclude the,audience so if i ever wanted to say hey,exclude people aren't,interested in entrepreneurship i'm,trying to find people,you know i sell things to people who are,interested in uh their,their corporate job so i want to get,people who are not even interested in,entrepreneurship at all like you that's,how you could do it right that's another,thing that you could do but we're going,to narrow it and what that means is you,essentially create a venn diagram so,let's say entrepreneurship and then they,have to like,we'll pick an influencer grant cardone,wow he's not on here is that for real i,thought he totally was i could have,sworn i've seen him in the past all,right let's just put garyvee i guess,gary vaynerchuk all right they have to,be interested in entrepreneurship and,gary vaynerchuk,and that got it down quite a bit,actually which doesn't make a lot of,sense but i got it down a ton right and,then you could say,i want to make sure they're even more,active i'm going to give you guys one,extra like secret hack for businesses so,you could actually do something like,this,business page,i'm getting way too much into making an,ad i know i'm just going to do this one,example sorry business page admins or,facebook page admins or small business,owners right so like read that people,who list themselves as small business,owners or own small business pages on,facebook cool that would probably be an,active business owner should have a,facebook page right perfect now they're,interested in entrepreneurship garyvee,and they have a small business page 380,000 of them okay that would be the who,in this situation and the reason why i,gave this example is how to title the ad,set entrepreneurship,with garyvee with small business owners,so what i would do,so that you can keep your ads very clean,you just come back here,and now is the time you title the ad set,name,gary,vaynerchuk,business page okay so then when i'm look,comparing my data i can clearly see who,it's showing to i'm not going to name,this,like cool audience 4 or like you know,american audience 1,you want to be able to check like at the,level without diving in here when you're,looking at your ads on a grander scale,that you know,what exactly is winning and what's not,so we're going to do that you can set,languages you know if you're like you,know i just want to make sure they speak,english like even though it's not going,to go down much you can see 380 there,you can click english all and that's,going to go down to 378 right so 2k,people off but hey why not,if you're going to write your ad in,english you want to make sure that they,could read it and then down here,automatic placements versus manual so,based on what i said before which one do,you think we want to pick,manual and the reason why is because,uh automatic placements would show on,every one of these locations now it's,not that it would,just spread out your budget evenly and,you know show,your,ad in article and on apps and sites and,on reels and,on stories as much as feed it will,figure it out like you'll figure out,where it belongs eventually,but,it's better if you already know where,you made it for to just tell instagram,where this ad belongs if you made a one,by one piece of content,like this for an instagram feed and the,caption is very important for people to,even understand what the ad has going on,for it should it appear here on the,facebook right column where there's only,like one sentence of the caption,probably not you're like it wouldn't be,effective there and i know that right so,don't tell facebook yeah just put it,everywhere and you can figure it out,from the crappy data we'll just tell you,where we already know it's not gonna,work right so in most cases,you're gonna say you know i don't want,it there instagram shop if you're trying,to sell a product i mean it looks pretty,good right next to a lot of other,products and if they purposefully,clicked on instagram shop and they're,shopping it's a phenomenal place to run,ads for sure if you're selling the,product,even if you're getting leads sometimes,it's a great spot instagram explorer,usually keep it on if it's not a video,i'm going to take it down from there,facebook marketplace kind of see that as,the same as shop,feed,if it's a one by one ad i probably don't,want it to run on a nine by 16 story,especially because the caption won't,show at all or it will show like four,words of it so it's kind of weird you,know in stream video,reels overlay this is a brand new one,whenever they have a brand new thing,like this it means that a lot of,businesses probably aren't doing it and,it is a lot cheaper of an ad space so if,you can if you're like look the image is,all that needs for someone to click on,this you should absolutely run reels,overlay because that's the newest one at,this time time this recording,april 2022 uh so,anytime within the next six months even,should be one of the bigger,opportunities for cheaper impressions,just running in these ad spaces where,people aren't,um search you're never going to want to,do because if someone just typed in a,search query for like you know person,from my high school,then there and then like they see,jasper's market it's like hey person,from my high school i just looked for,but,why not check out jasper's market,in the meantime they're on a freaking,mission to like you know stalk someone,so let's get off the search page then,get off an article get off apps and,sites probably you know just go through,each one um but yeah you're always going,to want to set that now i don't put that,in my ad set name but that's all the ad,set is guys the campaign what are we,doing we're doing a summer sale who are,we showing it to we're showing it to,entrepreneurs garyvee these people and,then where are we showing it to them,that okay that's all that's happening,after the first two levels there's just,a lot of fancy words but now what we're,doing is going to the ad level and you,can see that i can go between the levels,here or i can go between the levels here,so let me click on it,this one this time right okay so new,sales ad,now i actually already do know what the,name of this one is going to be,and it's going to be,content a,caption a,because that is how we're going to set,up for split testing so,it's better to do it in this these cases,and then just kind of memorize which,piece of content is,a and b and c or whatever you would do,and you're always going to have at least,you should at least always go to like,content d and caption d probably,and people are like well how many and,it's like just as many great guesses as,you have is what the answer is all right,so don't ever ask like how many,different,you know creatives should i test,how many awesome ideas do you have is,and you should try all of them is the,answer to that but,like minimum of four would be like,you're not thinking hard enough if you,can't think of like four ways to like,pitch your ad all right so at least four,of those um but let's say that so going,down here,the ad is just like,what is going to show right it's just,exactly like what does this look like on,instagram or wherever you are allowing,this ad to go so let's just say i say a,single image or video that's going to be,the first thing one of the things that,you choose you can also use an existing,post from your instagram and just like,run traffic to that which is very,similar to like promoting the post as if,you just like clicked promote when,you're on instagram,but i wouldn't do that because then you,can't really split test because you,can't alter the caption or anything as,it is all right so if i clicked use,existing post i would just select one of,my recent posts from instagram and then,i couldn't even like,change it at all from there,um if i wanted to so you can't do any,kind of testing,we're gonna create the ad,the single image,is just like it sounds or video carousel,is just multiple,i don't think you're ever going to click,collection and you're not going to click,dynamic experience because all that is,is just like facebook is kind of like,can we like make it cooler looking but,you're like we're going to make it cool,don't worry about it we don't need your,help so don't allow them to you know,don't do the dynamic experiences,so we're just gonna,choose one of my images,from recently,this is not my actual ad account this is,just uh,uh you know my extra one,for tutorials,not that it matters but um i just like,to keep it clean back here so there's,not just like all this crap and you're,like wait which one which one are we,working on so let's say that i wanted to,run this terrible copy here,this is actually good this is just like,a thumbnail for one of my youtube videos,um one by one is what you're going to,want to do i wish you could do 4x5 still,that would be awesome allow enhancements,i mean you can like click it to see what,it looks like but i mean just enhance,the image and make it look what it needs,to before getting to this step it's just,another you know way that facebook is,trying to make their app look pretty,even on the ad side,primary text is the caption,headline,is,on facebook,it's this okay headline is right there,where it says headline the headline is,not going to be uh involved with,instagram uh it used to be it used to,just add it as the first line of the,caption which was super annoying um but,now it looks like it just is going to,have it be on the facebook news feed,so yeah headlines very important make,sure you watch my tutorial on actually,how i recommend creating your first ad,before just running them because,most businesses are not going to get,great results just trying to,throw something random together i,promise you it's,very difficult to make these work,on a small budget the first time because,it means that your ad has to be great,your targeting has to be great your,website has to be great and a lot of,times they just need the to run ads for,a while before instagram even knows how,to be great with your offer so um yeah,we can come here this call to action,button is just that button there um but,we're getting to the end here guys i,just want to leave it at that for now,besides one more thing actually so once,i create that let's say i wrote my,caption i wrote my content i made the,whole thing and i want to say all right,i want to test something against it what,you would do here is you're going to,click duplicate and then just by,clicking duplicate again it's going to,add just another ad right here,and then,i would just come in here and i'd say,you know what i want to keep the same,piece of content so i'll keep the same,image but in this one i'll change the,caption so it's content a but it's,caption b this time so i come in here,and i say this is,the second caption,now this button right here this gray x,it says close it should say save and,close this publish button if you click,that it's going to manually submit the,ad to a facebook representative to go,over the ad an actual person if there's,anything wrong with it you could,potentially even get an account ban,so this is not save it it is published,right but this is save and close so you,can click this gray x at any time right,and then it says all that it saves at,the bottom but that one's content a,caption view now right i duplicate it,and i just the caption change the name,like that,if i would say,i actually want to do,a different kind of,content though too what i could do now,in this case is,select both of those,duplicate both of them,and then now you can see on the left,side here i'm i've got both of them,highlighted right both of these new,copies of those ads and then i could say,all i want to change in this one,is the content,because i really wanted to run,my other,youtube thumbnail image i think this,should work i'm just going to run the,interior of a youtube thumbnail,oh this is a real thumbnail guys so yeah,right now that's there,and then what i can do is boom just x,because the,one of them's content and one of them,content,excuse me the captions are different,come up here to edit name get rid of,copy,change both to content b,and you can create split testing as,simple as that and then all you do is,turn off and on these ads as you see the,bad data come in and,you don't ever want to like delete the,ad because you want to have proof of,what didn't work it's really important,so always just turn off that individual,ad and then from here as you can imagine,all of these ads exist within this ad,set so if i duplicate this,ad set because i want to say all right,i'm going to do one thing different,instead of gary vaynerchuk,i want to do tony robbins,don't even tell me tony robbins isn't on,here i swear tony robbins has been on,here in the past and grant cardone so,that's kind of insane,damn,all right but you're like you know what,tony romo the quarterback of the cowboys,i think that is more my audience here,then,all you do is that you change that one,thing,you come back,tony romo,get rid of the copy because it's ugly,click on that gray x that save and close,and boom it's already done you already,created now i've got a new test and,guess what exists within that tony romo,audience all of the ads right there are,from the tony romo all the ads right,here are from the garyvee so there's,already eight ads,split tested right there so i hope this,all makes sense too of what buttons,you'd click um i think there's only one,other,feature that i didn't cover so i'm just,going to cover that just so that this,can truly be thorough and then you're,good,but also a lot of these results don't,matter just focus on cost per result,when you're analyzing results is all i'd,say because the cost that someone,that it takes for someone to like,complete the purchase or the email is,all that really matters don't pay,attention to like well how much did the,initial click cost like that doesn't,matter right like it's just like well,whoever's getting me the cheapest sales,whoever's getting the cheapest leads is,the winner right don't worry like oh,reach that's who cho who facebook and,instagram has chosen to show your ad to,so far high reach doesn't mean it's the,ad winning whatsoever okay cost per,result is the only number you should,really look at when tweaking your ads,the other thing that i was going to say,though is,at this level,there is something called,the,attribute oh yeah attribution setting i,saw it,and you can't set it with for a,conversions campaign usually it's in,traffic campaigns but there is a one day,or a seven day window an attribution,setting is basically you telling them,with this type of ad does it usually,does a conversion usually happen the,same day that they see the ad or within,seven days of seeing the ad they need to,see it a few times so if you ever get,the attribution setting option and,you're running a sale ad you should,probably have it set to the seven,because not everyone's gonna buy it like,the first time they see it they might,have to see the ad a couple times right,and when you tell facebook and instagram,that they know to expect to show it to,the customer more often before this,conversion should happen if you're,running something like a giveaway or a,league collection campaign which i,totally recommend as the first campaign,a business run which i'll show you in,the next video,then you would click the one day because,for someone to enter their email they,don't need to be like oh this free ebook,i can't decide like all week i've been,trying to decide if i want to do this or,not right we don't want facebook to keep,showing the ad to that peep that person,all week long and try to get them to,decide if they don't do it the first,couple times just leave them alone is,more what that's saying that's the last,thing that i would want to tell you,about to understand if you ever get,asked about attribution setting you just,have the one or the seven day option,there's a couple other little things uh,don't worry about it just worry about,the one versus the seven but that's the,ad tutorial guys how to set up your,first ad in the next video let's go,thanks for watching smash all the,buttons subscribe you've got value i'm,on a climb to a thousand at this time,just hit 900 this morning and i'm never,stopping so,you can be part of the initial army that,before this gets you a hundred thousand,or you can join us later doesn't matter,but it'll be cool when you can tell,people later that you per were part of,the first thousand so if you want to be,one of them hit the subscribe talk to,you later,you

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