where is ads manager on facebook

Understanding Facebook Ads Manager | Walkthrough Tutorial for 2022what's up guys welcome back to ano

Derek Videll

Updated on Jan 18,2023

Understanding Facebook Ads Manager | Walkthrough Tutorial for 2022

what's up guys welcome back to another,video today we are doing a facebook ads,walkthrough where i'm just going to be,explaining the concepts behind,everything i'm going to explain what,everybody means and if you have no idea,what to do when you get back here if,this thing scares you i promise at the,end of this video it's all going to make,a lot of sense because facebook ads,manager,amazon back end as well both of these,huge companies their seller side of,things is,very,it's not user friendly it's not user,friendly when you first get in there but,it's kind of like if you go to college,for the first time and you go on campus,and you're like i'm never going to,figure this place out that's there's so,many buildings i'm never going to figure,this out and then after like a couple,weeks you've got the campus down so it's,kind of like that like once you get it,you get it and my goal on this one,uh this video is just to help you get it,really well so let's go ahead and just,jump right in here we're gonna go into,making an ad if you need help on what,your ad should be i'll link a video at,the end that can help you with that but,on this one i'm just going to explain,what every button does so there's this,new thing right here where they're,really trying to simplify everything,right make more automatic options,and i'll just say first thing,anytime facebook gives you the option to,run an automatic versus a manual version,of the campaign you're going to want to,choose the manual and the reason why,they do automatic is because a lot of,businesses freeze up when they get back,here so they just are trying to simplify,it so they don't lose a lot of money,from businesses never being able to,start their ads from confusion of what,to do but you give them a little bit too,much control in most cases and uh you,know i'll explain it a little bit more,along the way but just know that that's,kind of like going to be our default,answer throughout this whole process if,it gives us an automatic option we're,just probably not going to do it so to,start then we're going to click on take,tor so that we can see all of the,options so there's essentially three,different types of campaign categories,that we can do awareness consideration,or conversion so the awareness is just,like it sounds we're just going to get,this message out to as many people as,possible for the lowest cost,consideration these are more you know,lead generation which would be someone,filling out a form i'll explain all,these individually engagement people who,are likely to like or comment on a post,traffic,people who are likely to click a link is,what that means conversions is they're,going to go through a couple steps or,catalog sales would also be a couple,steps so if you're trying to go for,purchases that would be a conversion if,you the call to action of the ad you're,going to create,is,hey go ahead and buy this from the,website then you would do conversions,optimize your own purchases so i'll dive,more into that but that's essentially,the three differences here going into,each one brand awareness versus reach,so this is kind of hard to understand,exactly what it means but i'm going to,give you my best impression,of what it does but i will also say that,it's very rare that you'll run either of,these type of campaigns if you're a,small business brand awareness is,something that a lot of companies like,coca-cola do and you don't have to be,that big to you know for brand awareness,campaign to be worth it but what that,means is you're really just promoting,some kind of content or just some kind,of ad without a call to action on it,you're not saying buy this now it's on,sale on our website or give us your,email or literally anything you're not,even saying follow us probably it would,just be like coke running a polar bear,commercial and they're drinking the coke,and then that's it and you're like can i,even click anything and it's like no i,can't click it right that's like a brand,awareness campaign so,for that to be the first campaign,objective a small business has that is,still trying to test their offers or you,know get sales right now because they're,like look i don't even have any sales,right now we just want to see if our,website works you're going to go right,for the low hanging fruit and you're,going to be going for more sales or at,least collecting a lead from these,people so that you can keep the ball,rolling rather than say let's do a brand,awareness campaign and then hopefully,they buy in seven years okay so reach is,just show to your ad to the maximum,number of people for as cheap as,possible so what you need to understand,as we move from left to right here is so,like why would you want to do,like if hey show ads to the as many,people as cheap as possible why would,you ever want to do anything else right,it's because,the people that are cheap are those who,aren't being marketed to very much so,facebook and instagram ads works as an,auction system and that means that if,you're marketing to a demographic uh or,you know more so a psychographic that,has a specific interest that has a lot,of people that are selling to them right,now,then the auction will go up so as more,people enter the price goes up to,advertise to those people and if you're,uh you know marketing in a an industry,where there's not a lot of sellers,already there then it would be pretty,cheap so i used to run an aquarium,e-commerce company and there's not a lot,of people running ads around,aquarium products because a lot of them,are,too cheap to make facebook ads work uh,but for that reason we it was very cheap,but that also means that,when there's not a lot of people,advertising to that group of people,there's probably a reason so what i i've,seen is that usually the markets that,have the very high click through cost,like the click rate costs usually do,better because those click rate costs,are so high for a reason that is a very,hungry market and they're buying and,they have money and a lot of good things,so when i would do like on the far right,here conversions,this would be saying show my ad to,people who purchase stuff all right i,don't want you,looking at people that let me just stick,with the aquarium,example here who like,fish videos all right people who like,fish videos is who the brand awareness,one is going to show to because they,don't really buy stuff online they don't,interact with posts they don't enter,leads because they aren't all these,other things so they don't have to be,they just have to be a person at all is,what reach means as long as they like,fish videos just show them it all right,and then this one in the middle traffic,all of these are around the same kind of,line of uh,about the same level of call to action,that we're trying to get out of the,customer would be to like click a link,all right so this would be like these,people are,maybe they're like low-level aquarius,they don't buy that much stuff but,they'll go to your website they'll shop,around but they're not known to buy much,stuff is essentially who you're telling,facebook to show the ad to in this,traffic example and then with,conversions you're saying i know this is,going to be more expensive to show to,these people but hey if they don't buy,they don't buy so just show it to the,people that are most likely to buy that,have a track record over your decade,plus of tracking people's activity,online that they are very likely to buy,something or you could do a conversions,objective for entering an email opt-in,if you have like a free ebook and you,want to optimize around people who are,likely to do said action and have,downloaded a bunch of free ebooks online,because people who download ebooks,download ebooks so it's also in you know,a habit that you can target people off,of rather than just that they're just,interested in that market so,in every situation whatever you want is,what you want to tell facebook you want,if you want convert like purchases but,you're like yeah but i don't want to,spend for the extra the extra amount for,these more high quality customers let me,just do reach,it will,not only show to as many people as,possible but those people that it will,show to,will not ever be part of the conversions,audience because they are not the,cheapest people to show to so it will,like purposefully be showing your ad to,people who don't buy stuff online so if,you're really like hey we're just trying,to get followers and we don't we don't,care if these people buy in 10 years we,just want a bunch of followers for the,cheapest cost,then that is more where you're doing,like a reach campaign brand awareness,again is just like hey we're coca-cola,you know we can just go real far with it,and we don't really need to tell people,go down to your local 7-eleven and it's,399 for three cokes right now we can,just have the polar bears right but,you're not at that point yet you want to,make sure that your product sells so,most of you won't be doing these left,categories um but why would you choose,traffic for versus conversions,the main reason is,if you feel like you have enough data to,tell facebook you are looking for a,conversion yet so for instance if i had,a new ebook and i was running a bunch of,ads to get people,to download that ebook,and then,uh,but i only had like two people who had,ever downloaded it facebook doesn't,really have enough info to know how to,optimize around that conversion right,because when we do a conversion we'll,say it will say what do we want us to,get them to do and we'll say download,the ebook and they'll say okay we've got,two people who have downloaded it before,so people like them right we're like,yeah and those two people have totally,different demographics and there's no,pattern that really emerges to tell,facebook so for that reason,sometimes running a traffic campaign,in this ebook example but until you have,20 30 40 downloads might be a good way,to get the ad running a little bit,quicker because you'll show to more,people for less in the traffic campaign,and then it can kind of figure out who,your people are and then you can say all,right now show to the more expensive,people that would be like one reason why,someone would do it,really in most cases a conversions,campaign is what you're going to want to,do if you're looking for leads or you're,looking for sales and like i said you,probably should be now what is this lead,generation one though this one use forms,calls or chats to gather info from,people interested in your business so,this is where,they don't have to click to go to an,external website to fill out a lead form,and it actually is a really great way to,do it so if you're looking for an email,if you don't have like this landing page,that explains so much stuff about your,product and you are okay with a very,simple form,on facebook and you can add some,descriptions and stuff like this the,businesses that use the lead generation,form,the most are going to be,service based industries if you do,roof repairs interior design such like,that those more professional services,especially to homeowners are most,commonly using the lead generation,campaign so that's what i feel like it's,a little bit more warmed up to naturally,but if you feel like hey like this is,simple i just want to grab a lead and i,don't want to even make them leave,facebook or instagram when they click,lead generation campaign,like if they're seeing the ad and they,click it and it pops up it won't like go,to essentially safari with an instagram,to bring to a landing page which takes,loading time and anytime there's loading,time you have people leaving this form,will just instantly pop up and it will,have all of their information filled and,then they can just click submit and then,you can set that up for whatever email,sequence to start or however you have it,so a lot of times if you are doing leads,i mean,anything that you're like which one,would be better,the only answer is always going to be,test it if you're not sure if you're,like look i'm just going for the ebook,downloads i don't know if the,conversions or the lead generation would,work,a lot of times you would just set one of,them up then you would copy the entire,campaign and simply the only thing you,would change is this objective all right,the initial objective that you give them,so before i actually click one of these,let me see if there's anything else app,insults if you're selling if you're,doing an app do that one okay that's,people likely to download an app video,views if you're just that's more of a,brand awareness though right you're like,hey i don't even care if they click i,just want to make sure they watch the,whole videos is going to show to people,who have a high attention span on,facebook and instagram is what that,means that are likely to watch videos to,their fullest,uh and then messages is if you would,want a facebook message to get started,or a message on instagram so if like the,thing is like hey dm me this,word if you want some help with this,then you could try to run a messages,campaign and see how that works um but,like i said whatever you actually want,tell that to facebook there's not a,tactical way to get cheaper,uh instagram ads really i kind of joked,about that on my instagram recently,through a real is why it's kind of funny,i'm saying that but there's not really,like a cheaper way to get instagram ads,through like a tactical hack uh by you,know screwing with facebook and,instagram uh without it hurting you at,this point because their data is so,accurate that you just telling them what,they want uh what you want is how to get,what you want so let's explain these,three tabs,because once you understand these three,levels of ads you'll actually understand,how to run ads on a lot of different,ad platforms a lot of it is set up like,this into these three different tiers so,campaign all that is is simply what is,the goal of this campaign if you're,running a social media giveaway and,you're running it in june you'd call it,a june social media giveaway if you're,running a black friday sale you'd call,it black friday sale 2022 if you're,running a an ongoing campaign that you,want these ads to just be going all the,time you could call it ongoing cold ads,whatever the marketing objective is you,just literally are going to title it,that and when we get into creating the,campaign i'll actually do that just,because it's so,uh easy i'm just going to do i'll do a,conversions campaign because that's what,most of you are going to do,and then,i'm going to click on sales all right so,if the call to action of your ad is,going to be that your product is on sale,whether you're doing a discount or,you're just trying to get someone to buy,it then you're going to want to click,that so let's click sales,at this campaign level there's only so,many objections so let's say that this,is my summer,sale,2022 all right that's like an ad,campaign that's going to run for one,month,between june and july and i'm gonna try,to sell a bunch of clothes during that,time,so,categories you're not gonna do this,likely these are special ad categories,very few people are gonna fall into,these so you can just ignore this tab,buying type auction most of the time you,can't even change it so yeah you're,going to do that campaign objective,sales we had already selected that,before,catalog you're not going to do,in,almost every case all right this is,this is a way that people who,don't want to get creative and make like,their own ads and stuff this is kind of,like a cop-out to like turn this on so,they can just have whatever catalog,they have on their product shop just,kind of like display here it's just,another like shortcut for facebook to be,like just get your ad out quick right so,let's not do that a b testing it is very,important to split test do not do it,through this way i'm going to show you,how to split test how to set that up,once we get to the ad level you're not,going to want to click a b test the,reason why is because it gives facebook,too much control over,which of your ads get the budget you,want to remain,giving yourself the manual control in a,lot of these cases to turn them off at,will and also with the a b test it will,be like how do long do you want to run,this test and you'll say this many days,and let's say you say five days and,after three days you can already see,clearly who the winner is facebook will,be like it's not over yet don't stop it,and you're like i already see who won,and facebook is like yeah but you told,us you wanted us to test it for five,days and you're like i did but now it's,day three and i can already see who the,winner is and you're making me want to,complete this campaign so it just gives,away control don't do it campaign budget,optimization,i'm gonna come back and explain this one,it will be easier to explain after that,okay but basically campaign is the first,level,ad set is the second level which exists,under the campaign and under that is the,ads all right so the ad set all it is,is the audience that it's showing to the,ad set is comprised of two components,who are we showing this to and where are,we showing it okay who are we showing it,to and where are we showing it to,them and what this add name will be you,actually won't want to set it at the,beginning because you know unless you,already know exactly you're going to,target but most of the time you're going,to come in here and make an audience so,i'm just going to make a very quick,mock-up audience actually,custom audiences i'll explain that in a,different video so be sure to subscribe,if you like my explanations today i'll,be coming out with lots of tutorials and,like i said at the very end of this if,you want to get started on your first,facebook ad you can watch that video i,have a free course on running face on,running instagram ads too that i'll link,in the description so lots more that i,can help you with but let's stay focused,on this video come on i know you want,more content from me i know that's what,you were thinking but focus guys so,custom audiences is uh going to be more,like audiences that you say like hey run,it to my instagram following run it to,my facebook following run it to my email,list it's more of a manual input,audience and then detailed targeting is,where you're actually gonna go you're,gonna click on the edit on the side here,detailed targeting expansion reach,people beyond your detailed targeting,selections when it's likely to improve,performance,you're always in every situation going,to click off on that,that is saying hey just in case you get,your audience wrong can we choose,and,that sounds nice and it might get you,better ad data however if i say hey show,this ad to people interested in bowling,and soccer and volleyball i don't know,what product you'd want to do that,audience but,it would say okay we'll do that but,we'll try football and maybe football's,the one that's getting the conversions,but i won't see that because all i see,is it's running to my volleyball,baseball,soccer audience but then it also says it,says add anything else you want and,because of that you can never optimize,your ads yourself because you don't,really know where the data is ever,coming from so always turn off detail,targeting expansion,detailed targeting so let's say,i am trying to pinpoint,entrepreneurs all right a lot of people,try to sell to entrepreneurs this is a,b2b one,i work with more b2c people i'll i'll do,two all right real quick entrepreneurs,a lot of times it's best to just like,literally type in the main thing you're,looking for okay entrepreneurship but,someone interested in entrepreneurship,if i'm like trying to sell them a course,or consulting,it probably isn't nearly like that's not,targeted enough right because that's,almost all of america um there's 140,million people listed in that audience,in the united states between 18 and you,know any age and there's only 230,million people in america it's it's like,three-quarters of america is registered,as liking entrepreneurship that's,actually pretty insane but let's say,you're like all right let's make this a,little bit more targeted what you can do,here is click narrow audience and as you,can guess you can also exclude the,audience so if i ever wanted to say hey,exclude people aren't,interested in entrepreneurship i'm,trying to find people,you know i sell things to people who are,interested in uh their,their corporate job so i want to get,people who are not even interested in,entrepreneurship at all like you that's,how you could do it right that's another,thing that you could do but we're going,to narrow it and what that means is you,essentially create a venn diagram so,let's say entrepreneurship and then they,have to like,we'll pick an influencer grant cardone,wow he's not on here is that for real i,thought he totally was i could have,sworn i've seen him in the past all,right let's just put garyvee i guess,gary vaynerchuk all right they have to,be interested in entrepreneurship and,gary vaynerchuk,and that got it down quite a bit,actually which doesn't make a lot of,sense but i got it down a ton right and,then you could say,i want to make sure they're even more,active i'm going to give you guys one,extra like secret hack for businesses so,you could actually do something like,this,business page,i'm getting way too much into making an,ad i know i'm just going to do this one,example sorry business page admins or,facebook page admins or small business,owners right so like read that people,who list themselves as small business,owners or own small business pages on,facebook cool that would probably be an,active business owner should have a,facebook page right perfect now they're,interested in entrepreneurship garyvee,and they have a small business page 380,000 of them okay that would be the who,in this situation and the reason why i,gave this example is how to title the ad,set entrepreneurship,with garyvee with small business owners,so what i would do,so that you can keep your ads very clean,you just come back here,and now is the time you title the ad set,name,gary,vaynerchuk,business page okay so then when i'm look,comparing my data i can clearly see who,it's showing to i'm not going to name,this,like cool audience 4 or like you know,american audience 1,you want to be able to check like at the,level without diving in here when you're,looking at your ads on a grander scale,that you know,what exactly is winning and what's not,so we're going to do that you can set,languages you know if you're like you,know i just want to make sure they speak,english like even though it's not going,to go down much you can see 380 there,you can click english all and that's,going to go down to 378 right so 2k,people off but hey why not,if you're going to write your ad in,english you want to make sure that they,could read it and then down here,automatic placements versus manual so,based on what i said before which one do,you think we want to pick,manual and the reason why is because,uh automatic placements would show on,every one of these locations now it's,not that it would,just spread out your budget evenly and,you know show,your,ad in article and on apps and sites and,on reels and,on stories as much as feed it will,figure it out like you'll figure out,where it belongs eventually,but,it's better if you already know where,you made it for to just tell instagram,where this ad belongs if you made a one,by one piece of content,like this for an instagram feed and the,caption is very important for people to,even understand what the ad has going on,for it should it appear here on the,facebook right column where there's only,like one sentence of the caption,probably not you're like it wouldn't be,effective there and i know that right so,don't tell facebook yeah just put it,everywhere and you can figure it out,from the crappy data we'll just tell you,where we already know it's not gonna,work right so in most cases,you're gonna say you know i don't want,it there instagram shop if you're trying,to sell a product i mean it looks pretty,good right next to a lot of other,products and if they purposefully,clicked on instagram shop and they're,shopping it's a phenomenal place to run,ads for sure if you're selling the,product,even if you're getting leads sometimes,it's a great spot instagram explorer,usually keep it on if it's not a video,i'm going to take it down from there,facebook marketplace kind of see that as,the same as shop,feed,if it's a one by one ad i probably don't,want it to run on a nine by 16 story,especially because the caption won't,show at all or it will show like four,words of it so it's kind of weird you,know in stream video,reels overlay this is a brand new one,whenever they have a brand new thing,like this it means that a lot of,businesses probably aren't doing it and,it is a lot cheaper of an ad space so if,you can if you're like look the image is,all that needs for someone to click on,this you should absolutely run reels,overlay because that's the newest one at,this time time this recording,april 2022 uh so,anytime within the next six months even,should be one of the bigger,opportunities for cheaper impressions,just running in these ad spaces where,people aren't,um search you're never going to want to,do because if someone just typed in a,search query for like you know person,from my high school,then there and then like they see,jasper's market it's like hey person,from my high school i just looked for,but,why not check out jasper's market,in the meantime they're on a freaking,mission to like you know stalk someone,so let's get off the search page then,get off an article get off apps and,sites probably you know just go through,each one um but yeah you're always going,to want to set that now i don't put that,in my ad set name but that's all the ad,set is guys the campaign what are we,doing we're doing a summer sale who are,we showing it to we're showing it to,entrepreneurs garyvee these people and,then where are we showing it to them,that okay that's all that's happening,after the first two levels there's just,a lot of fancy words but now what we're,doing is going to the ad level and you,can see that i can go between the levels,here or i can go between the levels here,so let me click on it,this one this time right okay so new,sales ad,now i actually already do know what the,name of this one is going to be,and it's going to be,content a,caption a,because that is how we're going to set,up for split testing so,it's better to do it in this these cases,and then just kind of memorize which,piece of content is,a and b and c or whatever you would do,and you're always going to have at least,you should at least always go to like,content d and caption d probably,and people are like well how many and,it's like just as many great guesses as,you have is what the answer is all right,so don't ever ask like how many,different,you know creatives should i test,how many awesome ideas do you have is,and you should try all of them is the,answer to that but,like minimum of four would be like,you're not thinking hard enough if you,can't think of like four ways to like,pitch your ad all right so at least four,of those um but let's say that so going,down here,the ad is just like,what is going to show right it's just,exactly like what does this look like on,instagram or wherever you are allowing,this ad to go so let's just say i say a,single image or video that's going to be,the first thing one of the things that,you choose you can also use an existing,post from your instagram and just like,run traffic to that which is very,similar to like promoting the post as if,you just like clicked promote when,you're on instagram,but i wouldn't do that because then you,can't really split test because you,can't alter the caption or anything as,it is all right so if i clicked use,existing post i would just select one of,my recent posts from instagram and then,i couldn't even like,change it at all from there,um if i wanted to so you can't do any,kind of testing,we're gonna create the ad,the single image,is just like it sounds or video carousel,is just multiple,i don't think you're ever going to click,collection and you're not going to click,dynamic experience because all that is,is just like facebook is kind of like,can we like make it cooler looking but,you're like we're going to make it cool,don't worry about it we don't need your,help so don't allow them to you know,don't do the dynamic experiences,so we're just gonna,choose one of my images,from recently,this is not my actual ad account this is,just uh,uh you know my extra one,for tutorials,not that it matters but um i just like,to keep it clean back here so there's,not just like all this crap and you're,like wait which one which one are we,working on so let's say that i wanted to,run this terrible copy here,this is actually good this is just like,a thumbnail for one of my youtube videos,um one by one is what you're going to,want to do i wish you could do 4x5 still,that would be awesome allow enhancements,i mean you can like click it to see what,it looks like but i mean just enhance,the image and make it look what it needs,to before getting to this step it's just,another you know way that facebook is,trying to make their app look pretty,even on the ad side,primary text is the caption,headline,is,on facebook,it's this okay headline is right there,where it says headline the headline is,not going to be uh involved with,instagram uh it used to be it used to,just add it as the first line of the,caption which was super annoying um but,now it looks like it just is going to,have it be on the facebook news feed,so yeah headlines very important make,sure you watch my tutorial on actually,how i recommend creating your first ad,before just running them because,most businesses are not going to get,great results just trying to,throw something random together i,promise you it's,very difficult to make these work,on a small budget the first time because,it means that your ad has to be great,your targeting has to be great your,website has to be great and a lot of,times they just need the to run ads for,a while before instagram even knows how,to be great with your offer so um yeah,we can come here this call to action,button is just that button there um but,we're getting to the end here guys i,just want to leave it at that for now,besides one more thing actually so once,i create that let's say i wrote my,caption i wrote my content i made the,whole thing and i want to say all right,i want to test something against it what,you would do here is you're going to,click duplicate and then just by,clicking duplicate again it's going to,add just another ad right here,and then,i would just come in here and i'd say,you know what i want to keep the same,piece of content so i'll keep the same,image but in this one i'll change the,caption so it's content a but it's,caption b this time so i come in here,and i say this is,the second caption,now this button right here this gray x,it says close it should say save and,close this publish button if you click,that it's going to manually submit the,ad to a facebook representative to go,over the ad an actual person if there's,anything wrong with it you could,potentially even get an account ban,so this is not save it it is published,right but this is save and close so you,can click this gray x at any time right,and then it says all that it saves at,the bottom but that one's content a,caption view now right i duplicate it,and i just the caption change the name,like that,if i would say,i actually want to do,a different kind of,content though too what i could do now,in this case is,select both of those,duplicate both of them,and then now you can see on the left,side here i'm i've got both of them,highlighted right both of these new,copies of those ads and then i could say,all i want to change in this one,is the content,because i really wanted to run,my other,youtube thumbnail image i think this,should work i'm just going to run the,interior of a youtube thumbnail,oh this is a real thumbnail guys so yeah,right now that's there,and then what i can do is boom just x,because the,one of them's content and one of them,content,excuse me the captions are different,come up here to edit name get rid of,copy,change both to content b,and you can create split testing as,simple as that and then all you do is,turn off and on these ads as you see the,bad data come in and,you don't ever want to like delete the,ad because you want to have proof of,what didn't work it's really important,so always just turn off that individual,ad and then from here as you can imagine,all of these ads exist within this ad,set so if i duplicate this,ad set because i want to say all right,i'm going to do one thing different,instead of gary vaynerchuk,i want to do tony robbins,don't even tell me tony robbins isn't on,here i swear tony robbins has been on,here in the past and grant cardone so,that's kind of insane,damn,all right but you're like you know what,tony romo the quarterback of the cowboys,i think that is more my audience here,then,all you do is that you change that one,thing,you come back,tony romo,get rid of the copy because it's ugly,click on that gray x that save and close,and boom it's already done you already,created now i've got a new test and,guess what exists within that tony romo,audience all of the ads right there are,from the tony romo all the ads right,here are from the garyvee so there's,already eight ads,split tested right there so i hope this,all makes sense too of what buttons,you'd click um i think there's only one,other,feature that i didn't cover so i'm just,going to cover that just so that this,can truly be thorough and then you're,good,but also a lot of these results don't,matter just focus on cost per result,when you're analyzing results is all i'd,say because the cost that someone,that it takes for someone to like,complete the purchase or the email is,all that really matters don't pay,attention to like well how much did the,initial click cost like that doesn't,matter right like it's just like well,whoever's getting me the cheapest sales,whoever's getting the cheapest leads is,the winner right don't worry like oh,reach that's who cho who facebook and,instagram has chosen to show your ad to,so far high reach doesn't mean it's the,ad winning whatsoever okay cost per,result is the only number you should,really look at when tweaking your ads,the other thing that i was going to say,though is,at this level,there is something called,the,attribute oh yeah attribution setting i,saw it,and you can't set it with for a,conversions campaign usually it's in,traffic campaigns but there is a one day,or a seven day window an attribution,setting is basically you telling them,with this type of ad does it usually,does a conversion usually happen the,same day that they see the ad or within,seven days of seeing the ad they need to,see it a few times so if you ever get,the attribution setting option and,you're running a sale ad you should,probably have it set to the seven,because not everyone's gonna buy it like,the first time they see it they might,have to see the ad a couple times right,and when you tell facebook and instagram,that they know to expect to show it to,the customer more often before this,conversion should happen if you're,running something like a giveaway or a,league collection campaign which i,totally recommend as the first campaign,a business run which i'll show you in,the next video,then you would click the one day because,for someone to enter their email they,don't need to be like oh this free ebook,i can't decide like all week i've been,trying to decide if i want to do this or,not right we don't want facebook to keep,showing the ad to that peep that person,all week long and try to get them to,decide if they don't do it the first,couple times just leave them alone is,more what that's saying that's the last,thing that i would want to tell you,about to understand if you ever get,asked about attribution setting you just,have the one or the seven day option,there's a couple other little things uh,don't worry about it just worry about,the one versus the seven but that's the,ad tutorial guys how to set up your,first ad in the next video let's go,thanks for watching smash all the,buttons subscribe you've got value i'm,on a climb to a thousand at this time,just hit 900 this morning and i'm never,stopping so,you can be part of the initial army that,before this gets you a hundred thousand,or you can join us later doesn't matter,but it'll be cool when you can tell,people later that you per were part of,the first thousand so if you want to be,one of them hit the subscribe talk to,you later,you

The above is a brief introduction to where is ads manager on facebook

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Facebook Ads Tutorial 2023 - How To Create Facebook Ads FOR BEGINNERS (Step-By-Step)

Facebook Ads Tutorial 2023 - How To Create Facebook Ads FOR BEGINNERS (Step-By-Step)

running Facebook ads as a beginner can,be one of the most confusing and costly,things if you don't know exactly what to,be doing you'll find yourself spending,way too much money on ads that are not,making you any money and not spending,enough on ads that can be making you,even more money and I'm here today to,save you from all of that,now all you have to do is pay attention,because by the end of this video you'll,be able to set up and profitably run,your Facebook ads from scratch even if,you have zero experience hey I have,something special for you guys because,we're gonna be going absolutely crazy in,this video so make sure to smash that,like button get this video to 2 000,likes so I can give you my six figure ad,ammunition sheet to break down,everything that you need to know and,remember while running your ads plus,five winning products that you could be,selling today I'll be putting the link,of this down in the description once,this video reaches 2 000 likes to help,you take off with your online business,and you guys already know that each and,every single week I give out a free,one-on-one Consulting call to help one,lucky winner streamline their success,and get all of their questions answered,if you want to win this week make sure,to smash that like button down below and,in the comment section down below,comment the word Dropship with your,biggest takeaway from this video and,I'll be announcing the winner from last,week somewhere inside this video so make,sure to stay tuned the entire way,without further Ado let's go ahead and,get right into it now like I said,Facebook ads can be intimidating when,first getting started so this is going,to be a step-by-step complete breakdown,of everything that you need to know in,order to get started in the right,direction successfully if you're not,running ads because you don't know what,to do then there is no excuse why you,can't get started after watching this,but before you're ready to run ads you,want to make sure that there's a couple,things that you should have prepared so,that you can get the most return for,what you're spending on your,advertisements now the first thing is,going to be of course a product that has,the potential to sell to be honest with,you if you don't have a product that,there's a market for you're going to be,running ads for literally no reason you,need to have a product that falls in,line with the trend and ideally solve,some sort of problem and this is going,to be a direct reflection of helping you,get the numbers that you need with your,advertisements and start putting some,serious profit back in your pockets and,I'll show you how to find these products,in this video right here so make sure to,go ahead and check that out once you,finish this video the next thing that,you're going to want to be prepared with,is having an actual Shopify store now,remember you can run ads and have the,best advertisements on the market with,the best product but if your customers,are coming to a store that looks like a,mess you'll be running ads for no reason,every single thing is intertwined when,it comes to drop shipping and are all,going to play a role in how well your,ads are doing for you and whether you're,making money or not making money from,running them and you know me I got you,covered if you need to start a new,Shopify store you can click the link,down in my description that's going to,give you an absolute free trial with no,credit card required in your next three,months with your Shopify store only,costing you one single dollar now before,we head into how to set up and test your,ads you're going to have to have your,Shopify store connected and ready to go,on the back end so that you can even run,the ads in the first place and this,connection process is where you'll be,creating something called your pixel and,your pixel is what stores and tracks the,data that you're receiving on your,online store is a key factor to helping,you make sales while running your ads,it's so important that you get your,Shopify store connected to Facebook,correctly so make sure that you follow,this step by step so first thing you're,going to do is come over here to Shopify,go to apps and type in Facebook and then,you want to download this app right here,called Facebook and Instagram by meta,once you have that downloaded you should,see that in your sales Channel you want,to go ahead and click on it and then,where it says advertise your products on,Facebook you want to go ahead and click,Start setup this is where you're going,to go ahead and connect your Facebook,account and your business manager so you,can start advertising and if you don't,have your business manager set up yet or,your Facebook profile check out this,video right here to go ahead and learn,how but this is what it looks like so,you'll just come over here and click,connect account again that's going to be,your actual personal Facebook account,then you want to go ahead and click on,your business account this is going to,be your business manager so you just,click connect to data sharing you want,to make this maximum so you may be,seeing conservative enhanced I recommend,definitely doing maximum and then this,is where you want to go ahead and,connect your pixel so once you go ahead,and do that you click connect terms and,conditions I agree and then just submit,for review and you're good to go,Facebook has changed with how you,connect your pixel from last year so,make sure to go ahead and re-watch that,section again now that you have,everything connected you're ready to,start running your ads and this is where,things are about to get interesting the,key to running ads is to get as much,data as possible without spending a ton,of money and the way that I like to do,that and I suggest that you do it too is,something called creative testing now,you probably heard all these different,gurus across all YouTube tell you just,go find a winning product and just go,randomly just test it out well you have,to understand that Facebook ads is a,bidding auction and the only way that,you can win the bid is by having a,stronger creative which means that,success and profit that you're looking,for with your online store is going to,be a direct correlation of how well your,advertisement is doing so your creative,and advertisement is everything creative,testing is a testing strategy that,allows you to test out different,thumbnails and different videos against,each other at a lower cost so that when,you actually get into interest testing,you already know which creative is going,to work and which one's going to help,you out Market all of your competition,but the way you should be doing creative,testing this year is with the goal to,get the information that you need back,much quicker with more data so you can,start making sales right from the jump,understanding what ads you should be,running can be a difficult decision but,I guarantee you that my new creative,testing strategy will have you more,confident quicker than ever when it,comes to deciding what ads to run let's,head over to my ad manager so I can show,you how to set it up when you're on your,ads manager the first thing you're going,to want to do is set up your columns,which is going to allow you to read your,data accurately and efficiently let's,set up the columns real quick and go,over which each column is going to mean,to you so first thing you want to do is,hit this little down button right here,you want to go to customize columns and,then you want to take all of this out so,take every single thing out and the,first thing you want to do is do reach,which is telling you how many times your,ad has reached a specific person then,you want to do Impressions because how,many times that certain person has seen,your advertisement then you want to do,video average playtime to see how long,people are actually watching your video,videos played at 95 to see who's,watching a video the entire way through,and then here comes some important ones,you want to do quality ranking,engagement ranking and conversion,ranking this is going to basically tell,you how well your advertisement is doing,against other people who are selling the,exact same product then you want to come,over here to cost per click and cost per,link click telling you how much it's,costing for somebody to click on your,advertisement and then how much is,costing for somebody to click on your,website click the rate click the right,link click letting you know a percentage,of people who saw your advertisement and,actually clicked to watch it CPM or cost,per thousand Impressions to see how much,it's costing for you to get somebody to,see your advertisement and now we're,going to the back end so we're gonna go,ahead and do link clicks we're gonna do,cost for add to cart and then add to,cart total and you can uncheck both of,these check out the initiated costs in,total uncheck both of those purchased,only do total first and then amount,spent,budget cost per purchase the value of it,and your total row as and your row as is,basically the same thing as the ROI,which is return on investment but this,is return on ad spend letting you know,if you're profitable or not after doing,that you want to come down here and save,as preset go ahead and write whatever,name you want here and then click on,apply and then once you're done it,should look a little bit like this those,little things like having the right,columns set up is what helps lead to,your success with your online store and,that's why we take you by the hand and,make sure you understand incomplete,detail within my one-on-one mentorship,so if you're someone who's interested in,getting one-on-one coaching from my team,and I to help you through every single,step of your Drop Shipping Journey make,sure you head over to my Instagram at AC,underscore Hampton DM me to wear,mentorship or apply with the link down,below so I can reach out and help you,get started now that we have your,columns set up let's get into the setup,of the creative test so we're right here,on our ads manager and this is the,campaign level so to set up your,creative testing campaign you're going,to come over here and click create,you're going to come over here to sales,and click continue and then you're going,to go to manual sales campaign and click,continue and then we're going to name,this creative testing campaign and then,we're going to go ahead and click on,next and right here we're going to go,ahead and set up the first advertisement,that we want to work with so I'm just,going to name this creative one as we,scroll down you already see my pixel,setup and my conversion event being,purchased that's exactly how yours,should be looking as well scroll down,you want to go ahead and turn this to,forty dollars are you actually going to,spend forty dollars no you're not but,I'll get into that in a second you want,to go ahead and set this up for the,following night at midnight for,locations you want to do your top five,countries United States United Kingdom,Australia Canada and New Zealand so I'm,gonna go ahead and enter that real quick,and when you're finished it should look,something like this you want to do ages,21 through 65. detail targeting you want,to keep this blank IRP keep this blank,do not put any interest in here,languages you can do English all,placements I want to do Advantage,placements and then I'm gonna come over,here and this is considered the ad level,where I'm just gonna name it creative,one as well and right here this is where,we're going to go ahead and set up our,advertisement so at this point you,should have already found advertisements,that worked on the market or went out,there and created some yourself and once,you have that you want to come scroll,down here go to ad media ad video and,one thing you want to make sure that is,consistent across all of your,advertisements is the primary text the,headline in the description now you want,to remember the only thing we're doing,is testing out one variable and one,variable only because that's the only,way we can actually test out real data,is by only testing one variable at a,time and there's no right or wrong,answer on what your ad copy should be,looking or what your headline should be,looking for you should just be finding,out whatever is working in the market,for others and how it can work for you,so literally if I'm going to sell the C,cushion right here I'm going to find out,whoever did the best with the seat,cushion and just take 80 or 90 of what,they've already used and just add 10 of,my own sauce and whenever you're,finished with your first advertisement,it should look something like this so,again you see I have my Facebook page,already connected you see I have a,single image or video I added my video,inside of it I have my primary text my,headline in my description call to,action being shot now my website URL and,we officially set up our first creative,now with creative testing though I do,recommend starting off with at least,five creatives so what I'll do is go,ahead and duplicate this four times and,just change the video so I'll come over,here hit these three dots click,duplicate click four and then we're just,gonna go down the line here's creative,two and again the only thing I'm doing,is just changing the video creative,three only just changing the video,creative four you already know what I'm,gonna say only changing the video,creative five and it's as simple as that,so you basically say I have this video,right here I have this video this video,this video and this video all going,towards the same ad copy description and,primary text once you're finished with,that you'll just come over here and,click on publish now you've officially,set up a creative test for your creative,so that you can see which one is the,most eye-catching for potential,customers and remember how I told you,you're not going to spend the entire 40,on these ads well that's because I let,each one one of these assets run to,around five to seven dollars each and,measure how well they performed against,each other and that five to seven dollar,Benchmark is a benchmark I use for a,product I'm selling between 25 and 75,dollars so if you're selling something,more expensive I would add like two to,three dollars to this Benchmark but as a,beginner for the highest results for the,lowest cost I do recommend selling,products between 25 and 75 and to make,sure that you're not letting some ads,run longer than others you're going to,want to create a rule to turn off the,ads when they reach a certain point and,here's how you're going to do that so,you go ahead and select every single ad,set you'll come over here to rules and,then you'll do create a new rule and,then you want to go ahead and do custom,Rule and you can just name this turn off,ads for the rule name you want to apply,it to every single ad you want to make,sure the action is turned off ads so if,your assets spent over seven dollars and,your cost per unique link click is,greater than a dollar 25 I would have,the ad shut off then you want to come,over here to time range and you want to,go to today you want to do it schedule,us continuously so basically this is,running every single 30 minutes and then,after that you just want to go ahead and,click on create now fast forward after a,couple hours of running your creative,tests you should already have ads that,easily spend over five to seven dollars,and it's time for you to measure your,data to see which one performed the best,for you when testing out your videos and,your thumbnails in a creative test you,should be looking for which creative,hits these following metrics cost per,click under 50 cents click the rate of,2.5 percent or higher CPM between 15 and,17 or less and it costs for Unique link,click of a dollar or lower but the most,important metric is at cost per add a,card being between five and seven,dollars and I mean I see this on every,single one of the winning products I,have and honestly this is the key to,seeing if you have a winning creative or,not and if you're not seeing these type,of numbers or something close to them,then you need to test out different,creatives think about it you maybe just,spent 25 dollars testing out creatives,where you could have just spent hundreds,of dollars thinking if you could just,test out a random product but it never,worked for you then once you've gotten,these type of numbers from your creative,tests you now have enough data to,confidently head into a purchase,interest campaign and really start,optimizing for sales all while this,entire time continuing to run this,creative testing campaign and getting,sales off the asset that is performing,for you and now you can start making,more sales in a purchase interest,campaign while you're targeting specific,audiences and here's a creative testing,campaign as an example that I've ran as,you can see I was getting a cost per,unique link click of around 80 cents so,that was basically my average which is,already lower than that dollar Benchmark,you see click the rate was sitting,around 3.25 percent so again that was,working really well cost per click was,sitting right around 51 cents and I was,getting some pretty good cpms on them,and this is a good indicator to show you,if you have some real good,advertisements it will show you with the,data and I know we just covered a lot in,a short amount of time and this might be,a Brand New Concept to you so do not,forget if you're having any questions,about this video or about how you can,get started you can reach out to me on,my Instagram at AC underscore Hampton DM,me the word YouTube so I reach out and,help out in any way possible now we're,about to get into where the money is,made so make sure you stay tuned and,don't forget to smash that like button,if you've been enjoying this video and,if you're looking to get that six figure,at ammunition sheet and five winning,products that you can sell today now,that you're confident in what ads you,should run it's actually time to start,running them and bringing some money in,and you're gonna be able to do that by,setting up what is called a cold,audience Campaign which is also being,optimized for purchases and targeting,customers that you think might be,interested in your product targeting,with this cold interest campaign is what,really is going to allow you to make,sales and get your ad in front of the,right type of audience let's get into,the setup of where you'll be using your,winning thumbnail and video so you can,really see what I'm talking about now,whenever starting to run your ads I like,to let Facebook really push where the,money I'm spending is going as,Facebook's AI is really going to do the,work for you and know who your real,customer is going to be allowing,Facebook to spend that money that you're,putting into ads is what's called a CBO,or campaign budget optimization so with,the control CBO what's basically going,to happen is you're going to push an,even amount of money throughout each,asset that you're running and then push,even more of your budget into assets,that are performing better than others,so for example if you set up a hundred,dollar CBO with a 5 dollar minimum spin,you're telling Facebook to spend five,dollars on each ad set no matter what,and then the remainder of the 100 budget,after spending five dollars on each,asset will spread across the assets that,are performing the best for you so let's,go ahead and set it up so you can see,exactly what I'm talking about so to set,this up you're gonna come back over here,to the campaign level and click on,create you're gonna go to sales again,click continue manual sales campaign,your name is cold interest testing,campaign you're gonna come down here to,Advanced campaign budget and you're,gonna go ahead and set a hundred dollars,or if you only have fifty dollars you,can set up fifty dollars here as well,you know matter of fact I'll just do,that fifty dollars now you want to come,to the ad set level here's where you go,ahead and click your pixel conversion,event again being purchased set this up,for the following night at midnight show,more options and then add set spin,limits you want to turn this on and,again I want to put five dollars here,scroll down to the exact same countries,as before 21 through 65 and then now,right here in detail targeting this is,where you're gonna Target specific,people so if I'm gonna sell the same,seat cushion I was just telling you guys,about out I'm just gonna think what,people would actually buy this product,it's probably gonna be people who are,sitting down all hours of the day so now,I'm just gonna go ahead and dive into,those type of Interest so a person who,might be sitting down all day someone,who probably is in an office chair and,when I select an interest I want this to,be between 2.5 million all the way up to,80 million that is the range behind this,and you can see that this works out,perfectly and you only want to put one,interest in each ad set so once you pick,the interest you want to copy it and,then paste it on the ad set name scroll,down you want to do languages you want,to go ahead and do English Advantage,placements like before and then this is,where you're going to put your winning,creative that's done the best for you so,then after choosing your first interest,you're going to duplicate this four,times if you're doing a 50 budget or,nine times at a hundred dollar budget so,because this one is a 50 budget I'll,come over here and click duplicate and,I'll do four copies and the only thing,I'm going to do here is just choose,different interests and I can do this by,suggestions or I can just type in a,brand new interest I'm gonna go ahead,and finish this real quick,and just like that I've officially set,up my campaign so I have frequent,Travelers home office driving Vehicles,office chair and chair Home Furnishing,those are gonna be the five different,interests that I'm targeting and after,getting done with that you'll just come,over here and click on publish now like,I said you've officially set up your,first purchase campaign but don't think,about going anywhere yet because you,need to know what to do after doing this,and what you should be looking for and,that's exactly what we're about to get,into now that your ads are set up and,running it's time to let your money work,for you but you have to know how to do,that so you should typically allow your,ads to run for about four days to really,obtain the data that you're going to,need in order to move on to the next,steps of scaling and producing more,purchases but throughout those four days,let me be clear you should not be,letting money spin just to let it spin I,always suggest having some sort of kpi,calculator or key performance indicator,calculator to help you determine what is,making you money and what's not and this,is a kpi sheet that I give out to all my,students that shows you what you're,willing to spend in order to get your,first purchase what your break even cut,off is well your profit cutoffs are and,so much more I mean you can literally,see for this product I'm selling it for,seventy dollars and it tells me my break,even is 42.80 letting me know if I spend,anything over 42.80 I'm not making any,money so you can see an example right,here the second this asset spent over,42.80 it was not going to stay on at all,and the same thing for the other asset,under that literally the second,something goes over my break even I'm,not spending a single dollar past it you,always have to cut what it's not,producing for you so that you can put,your money in the right area and as,you're getting started reading and,understanding your data is going to be a,challenge but as long as you keep,practicing and allowing yourself to be a,beginner and soak up all the information,that you're seeing you'll continue to,get better and continue to make more and,more money there's honestly so much,information out there when it comes to,running ads but my best advice to you is,find a strategy that makes the most,sense for you and just stick with it and,then continue to keep learning and,testing so that you're not confused by,trying to mix three to four different,strategies together and don't think I,was about to hop off this video without,telling you one of the biggest things,that stopped beginner drop shippers from,even getting started with advertising,and that's the fear of being restricted,or disabled and you might even be one of,those people but with problems we're,always working to find solutions for you,all a lot of the time advertising,accounts get restricted because,beginners are trying to learn how to,drop ship end up opening a brand new,business manager and a brand new ad,account and immediately start running,ads on them this can signal a red flag,for Facebook and restrict your,advertising account right off the bat,but you know I got you covered I,partnered with the in-house team here at,Supreme Ecom called solid scaling to,allow you guys to overcome this and soft,scaling can help you avoid that because,they sell aged and verified business,managers so you can start running ads,right away while avoiding issues that,other beginners would typically face you,can click on the link down in my bio,below to reach out to them on telegram,Mitch's Supreme Ecom to get 10 off your,first order I hope that this was a,strategy that helps you out as a,beginner and lets you finally take the,step to running your ads so you can,understand what it feels like to have no,cap on the amount of money you can make,or how much time you have to make that,money because once you hear that first,cha-ching on your phone and actually,feel that excitement of getting your,first sale the grind that you're willing,to put in will only get more intense,because you'll realize the possibilities,are Limitless I can't wait for you to,start advertising start getting the,sales that you deserve as you know I'm,here to help you out in any way possible,and speaking of helping you all out you,know I could not forget to mention the,free one-on-one Consulting call winner,from last week's video and the winner,from last week's video is multi-q multi,congratulations on winning reach out to,me on my Instagram at AC underscore,Hampton we can hop on a one-on-one Zoom,call look over your ads look over your,products and help you get the success,that you deserve and don't forget if you,want the opportunity to win next week,all you have to do is smash that like,button down below and in the comment,section down below comment the word,Dropship with your biggest takeaway from,this video I'll see you all next week,this is AC with Supreme Ecom and I'm out,like Jake said we gonna spend it get it,right back,they just type fast

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