what time do target ads go live

Target Your COMPETITOR'S AUDIENCE on Facebook With THIS Simple Trick! hi guys it's ben heath from le

Ben Heath

Updated on Jan 06,2023

Target Your COMPETITOR'S AUDIENCE on Facebook With THIS Simple Trick!

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Target Your COMPETITOR'S AUDIENCE on Facebook With THIS Simple Trick!

hi guys it's ben heath from lead guru,and in this video i'm going to show you,how you can work out who your,competitors are targeting on facebook,and then how you can then target their,audience how you can target your,competitors audience with your facebook,and instagram ad campaigns now this is,something that a lot of facebook,advertisers want to be able to do,particularly if they know that their,competitors are having success with,their facebook instagram ad campaigns,they think well i offer a similar,product or service i want to know who,they are advertising to who they are,targeting i want to be able to target,the same people and i've got a very,simple trick that works very well for,working out who your competitors are,targeting and you can then replicate it,and target uh the same audience and,hopefully see great success with your,facebook ad campaigns as a result before,we're gonna exactly actually very,quickly ask you to smash that like,button and of course subscribe to my,channel if you are new i release,facebook advertising related content all,the time if that's what you're into,that's something that's important to,your business and your career i strongly,recommend you go ahead and subscribe,okay,so,the method i'm going to use is something,that facebook provides,something that you may not have heard,talked about before it's not something,that people talk about very often,something that we use and is very,effective it's not completely foolproof,there's no way from my experience to 100,know,which,target audience is every single one of,your competitors or any company is using,at any one time there's no sort of 100,this is guaranteed i can know that,company who they're targeting but this,works really really well particularly if,you're,entrenched in your target market and,i'll explain what that means in a minute,but here i've got an example add up i,was on facebook earlier and i've,actually prepared a number of these to,help demonstrate how this works but i've,got an example ad this is an ad from,johnny's sister,i don't know i've never heard that,business before but they sell a range of,personalized dog bones okay,now,if whenever you see an ad on on facebook,you click on these three little dots up,at the top and then there's a section,here called why am i seeing this ad and,if you select this,you will see the facebook is,telling you,why you're seeing these at this ad,and from that information you can work,out,who,this business is targeting,because that's how they've ended up,advertising to you so for example you're,seeing this ad because your information,matches johnny's sister's advertising,requests okay there could be more,factors not listed here johnny's sister,is trying to reach people facebook,things are interested in pets,then they're going to give some other,information johnny sister trying to get,people 18 or older which i obviously am,johnny sister is trying to reach people,whose primary location is united kingdom,which again is,true for me,so,from this we know,that johnny's sister the advertiser,they are,targeting,people interested in pets with this ad,campaign okay so imagine that johnny,says is not a business that i've never,heard of imagine that's one of your,competitors that's advertising to you,you could use this and find out okay,they're targeting the interest pack the,interest pets,now you may have already worked out but,for this method to work,your competitors need to be targeting,you you need to see their ads in order,for this for you to be able to see what,it is that they're targeting,and i mean you may already have this,experience i know that i certainly do,and most people on the platform will,you get targeted with your competitors,ads all the time because facebook is,classifying you as interested in in,those things because that's what you're,doing on the platform that's what you're,advertising yourself that's what you're,interacting with perhaps you're members,of facebook groups who have your own,facebook group so facebook knows that,you're interested in this category i get,ads for other facebook advertising,digital marketing things like that all,the time,because i'm active in that space so,i often see my ads my competitors you,most likely often see your ad speak,competitors if you don't spend some time,reading articles watching videos in,facebook groups around your industry,which was talking about being entrenched,in your industry and you will see ads,pop up for your competitors so there's,so there's one example i've got i've got,a bunch more because i think there's,some other things to this that are,really interesting so we know that if i,was selling for example uh pet related,products dog related products okay this,company they are targeting people,interested in pets in the uk fantastic,that's that's really good to know by the,way a bunch of these examples are pet,related stuff i have a dog i research,dog great stuff all the time so,facebook's you know you're not just,going to see your competitors you're,going to see a whole bunch but if you,spend 20 minutes scrolling through your,facebook news feeds you're going to see,50 different ads,you will find some of your competitors i,guarantee it provided again and say,you're interested you show that you're,interested in that stuff okay so there's,one next one again another dog-related,one so this is spirit dog training okay,click on these three little dots why am,i seeing this ad imagine this is a,competitor of mine okay who are they,targeting,um spirit dog training is trying to,reach people facebook thinks are,interested in docs so they're using the,dogs interest targeting option at the ad,set level of at least one of their,campaigns okay really good to know,let's go on to the next one,fido pro um let me go to that,notification um again this is,uh something to do with dogs,being injured on hiking again it's a dog,related thing facebook knows i'm,interested in that click on the three,little dots why am i seeing this and,okay so,um,findo pro is trying to reach people,facebook thinks they're interested in,pets so they're using the pets interest,targeting option they're also using the,dog walking interest targeting option,and they say and more so okay so there's,a third one they've got if you click,through to add more so they are,targeting in in the ad set that showed,me this ad,fido pro is targeting people interested,in pets and dog walking and dog harness,those are the um,options that they're targeting isn't,this just amazing information if these,were your competitors and you were,selling things in dog space you'd be,like okay i can try out these targeting,options i can see how they perform now,one of the things that i would encourage,you to do and i'm gonna take a little,detour for a second is you click down,here review all your interest so this is,what facebook has categorized your,interests as based on your activity on,the platform based on your activity,online all that sort of stuff and i've,actually already prepared this in a new,tab so here you can see my interest,category so these are things that,facebook um thinks i'm interested in and,that i'm going to be served ads based on,those interests um and we'll take a look,at a couple examples some things i want,to want to highlight here that i think,are very important so top one is amy,porterfield that makes complete sense,that's someone that i know that produces,content in the digital marketing space,produces a lot of stuff around creating,online courses that's obviously related,to what i do social media examiner,produce tons of social media marketing,related material i've written for them,on their blog i've appeared on their,podcast i've done live trainings for,their uh membership program,and so that's like two obviously work,related ones i've also got dog harness,dogs physical exercise if i click on see,all interest liberty university i don't,know what that is uh dog walking website,builders online advertising copywriting,association,football soccer business natural product,john loomer that's a an obvious one um,john loomers someone for those who don't,know who creates a lot of facebook,advertising with content viva barefoot,i've bought their products uh neuro,linguistic programming nlp tourism,hotels,infant money coach learning shape career,shopping and fashion face that seems,like a weird interest to be categorized,in marketing pop music okay so i want to,keep going on this list because you'll,see that you can see how far i've gone,down,you are classified in an enormous amount,of,interests so,of these obviously targeting options and,we're going through this process but one,thing i wanted to highlight here is just,to be a little bit careful around the,accuracy of some of these pop music is,what i've been registered interested in,not really not really bothered for much,music in general i listen to music when,i work,um,help me concentrate that's about it i'm,not i'm not a music person at all but,i've been classified as interested in in,pop music so it's important to come,through this list you see that most of,them will be accurate but not all and,that's,part of the reason why when you are,targeting interest options,you have to be aware that some of your,target market is not going to be exactly,who you want to be but that's a little,aside but you can come in here and you,can remove these and you can adjust,these and all this stuff it's just an,interesting aside to see what your,interests are how that affects things,it's good to understand how this works,for when you're targeting to see what,you are registers interested in on the,on the platform but anyway that's a bit,of a sign let's get back to it because,we've got some other examples so this is,another another ad from this morning,uh why am i seeing this ad this is,obviously for a tripod,um okay so i wanted to show this one,because it says elder,edelkrone,wants to reach people who may be similar,to their customers so what's that then,edelkrone are targeting a look-alike,audience based on their customers and,i've obviously been included in their,look-alike audience for people if we go,back to their ad that might be,interested in in various filming,equipment like a tripod well,that's pretty good targeting right,because i'm literally recording a video,right now using a tripod um,to show you guys this stuff so,i'm certainly a potential customer for,this product let's have a look at,another one here we've got bottle farm,turn any plastic bottle in indoor farm,which is pretty cool,um,why am i seeing this ad,same reason bottle farm um,wants to reach people who may be similar,to their customers that is a lookalike,audience,great so not only can we see if they're,targeting particular interests your,competitors and exactly what interest,they're targeting provided you see and,out of theirs you can also see if you're,included in a lookalike audience of,theirs okay great that's really useful,information,and here we've got another one sorry,about all the pop-ups um ceo of hiros uh,alex becker so high rosters you don't,know is like a,a software that you can use in,conjunction with your facebook,advertising um and if i click on why am,i seeing this ad,i i know what this will come up with,so crosshairs alex better indicated you,may have visited so,i'm being advertised to,um,by,this,facebook page ceo hire us because,i visited on april 22nd so a,little bit while ago now actually,interestingly um 2021. so this is a,retargeting campaign i'm being,retargeted as part of this okay so if,you do want to find out what your,competitors are,who they're advertising,it will depend on which category you're,in as to what you'll see so i wouldn't,recommend for example going and visiting,all your competitors websites because,then you'll just be in the retargeting,audience and you'll just see exactly,what we can see right now you want to,see what their interest targeting,options are where they're targeting,lookalikes as well so visit some to see,if they're retargeting,don't visit others by visiting some,you'll be classified as interested like,for example if i go around and click on,a load of facebook advertising software,websites,facebook's going to register me as,interested in that so not only am i,going to be retargeted by businesses,like hiros i might also be targeted by,other businesses um that offer similar,products or services and that's the,exact way you want to go about doing,this and that's how you're going to find,out a range of advertisers your,competitors who they're advertising okay,so,once you've got all these various,options you can then come in to the ad,set level and you can either start in a,custom audience level go okay i know my,competitors are targeting lookalikes,based on existing customers that's,obviously what i should be doing boom go,ahead and add that in or my competitors,are retargeting that's i mean you should,be retargeting anyway and hopefully you,know that but boom let's add that in all,my competitors are targeting pets,they're targeting are people interested,in pets people interesting dog harness,people interested in dog walking okay,let's give those audiences a test,because if it's working for them it's,likely to work for me as well so this is,not foolproof it doesn't give you the,whole story because for this to work,your competitors need to be advertising,to you you need to see their ads,i think that's highly likely and there's,things you could do to make that happen,as i said visit their website,consume content in your industry these,things are going to pop up,um,but you're not going to see the range of,their targeting options you're going to,see the one that you come under so if,you come under a lookalike or you come,under an interest that's where it is but,but what you want to do there for is not,just use one competitor but look at a,range of competitors,and get a feel for what they're,advertising okay i looked at 20,different competitors ads which you,could do in a morning or afternoon that,is not hard to do at all,and we found that seven or eight of them,are all targeting this interest we,should definitely be targeting that,interest or,a load of them are targeting look-alike,audiences let's make sure we get some,look-alike audiences in there that sort,of thing and then you can come into the,asset level which where i am right now,add in the detailed targeting options,like interest or target your customer,audiences look-alike audiences and see,how it goes you can at least test their,targeting options and see how,performance you it might be the thing,that,takes your campaign from struggling or,doing okay to just really doing really,well to find out what your competitors,have already worked out and then go,ahead and take advantage of that so go,ahead and give this a go let me know how,it goes in the comments and before you,go a couple of things i want to to,quickly mention the first is a free,webinar i've created called three killer,facebook ad strategies to double or more,your revenue and in this webinar,i break down the sales funnels that we,use as a facebook ads agency for our,clients we use three different ones all,the time they all work really well they,work for different types of businesses,and i explain that in the webinar i say,look if you've got this have a business,you want to use this sales funnel,there's no one-size-fits-all if you've,got this type of business you want to,use this sales funnel so i'd strongly,recommend you go ahead and watch that,completely free link's in the video,description 60 70 minutes long a very,very good use of your time if you want,better results with facebook and,instagram ads in my opinion so i'd go,through that other thing i want to,mention is our facebook advertising,services so my company lead guru is a,specialist facebook and instagram,advertising agency we create manage and,optimize facebook campaigns for our,clients all the time,if you are interested in working with a,company you want to take your,results to the next level we can,certainly help you do that you can book,a free call with one of my team members,just click again there'll be a link in,the video description below go ahead and,click on that you can go through to our,website and literally book a slot,directly in with one of my team members,we do ask that you have a minimum 3k per,month budget which is not really able to,work with companies that are spending or,planning to spend less than that but if,you meet that criteria book a call,completely free no obligation we can,just discussed whether we'd be a a good,fit we can explain what we've done,before how we work all that stuff and uh,yeah hopefully we get a chance to uh to,work together if this video has been,useful thumbs up comment below to let me,know comment below if you've got any,questions i answered nearly all the,questions on my channel i put a lot of,time and effort into that and um,subscribe to my channel i release,facebook advertising related content all,the time tips tricks techniques full,strategy videos and stuff like this if,that's what you're into go ahead and,subscribe um and uh yeah i'll talk to,you soon thanks a lot guys bye for now

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