shopify how to get traffic

How to Drive FREE Traffic to Your Shopify Store in 2022so everyone always wants to know how do,i get

Curious Themes - Shopify Experts

Updated on Jan 24,2023

How to Drive FREE Traffic to Your Shopify Store in 2022

so everyone always wants to know how do,i get more traffic and sales to my,shopify store,it's a pretty good question and one i,get all the time,so in this video i want to go over five,different ways both with,free and paid traffic of how to get that,to your shopify store so you can convert,it into,more sales,so a lot of times with e-commerce you,really fall into two camps,you either have money that you can spend,on paid advertising,but you don't have time so you want to,grow your store fast,or you have time and you can do other,organic ways,of building traffic to your store but,you don't have a lot of money to,spend on like paid advertising so in,this video i am going to cover both free,traffic sources and paid traffic sources,so let's get started so first off let's,start with the free traffic sources,and my first tip is to do search engine,optimization or,seo for your shopify store,so my first free traffic source is going,to be search engine optimization,or seo so this is what happens anytime,you go to google or any of the other,search engines,and you type in a keyword of some kind,of product that you're looking for,and then you get the search results,there and you click into someone's site,so let's be honest you really need to be,on the first page of google,because no one's going to page 2 3 and,so on,so it is going to take some time to,build up your ranking so that you are,listed on that first page of google,search results,however if you're setting up your site,now to be optimized with the right,keywords and phrases,for what people are searching for you,are really going to set yourself up for,success,so i recommend really making sure as,you're adding in new products,and setting up your store just first,time around you want to make sure that,your site is overall,optimized for seo so this means having a,keyword strategy so you want to think,about,what keywords are people looking for,when they're looking for your products,and you want to be really specific,so an example that i like to give a lot,of times is,you want to use long tail keywords which,means,if you're looking for boots no one's,going to type into google black boots,you would get,so many search results and you're going,to spend so much time looking through,that,instead your consumer would type in,something like black,knee-high boots or something more,specific and targeted to,exactly what it is that they're looking,for so,if you have a black knee high boot,product you want to make sure that you,are adding that keyword in,to a couple different areas on your,product page you would want to have that,in the product title in the description,a few different areas,in the handle and all of these you can,do in the back end of,your product page inside of shopify so,you want to make sure that whatever,keyword is that you're targeting for,each product,that you have that in all of these,different areas so that,as people are searching that hopefully,your product,actually shows up again it's gonna take,a lot of time to,build all this out especially if you,have a lot of different products or,you're in a very competitive niche,however setting this up from the,beginning and really getting into the,mind of how customers,are looking for your products online,what questions they're asking or what,they're searching for,is a great way to figure out what exact,keywords to use on your site,my next free traffic tip goes actually a,little bit hand in hand with seo,and that's content marketing so once you,know what your potential customers are,actually searching for,you want to then create content that is,going to be helpful for them as well,so not just focusing on optimizing your,product content,but creating other content for them as,well so,let's give an example of you're selling,dog products let's say you're selling,dog,leashes you would want to then create,some blog post content on your site,maybe along the terms,of how to properly leash train a dog,or different behavior techniques of how,to curb different behaviors,or even the best type of caller or leash,for a different breed of dog all of,these different content pieces,are great articles that you can put on,your site and you can put your keyword,in those articles so that way people are,looking for they obviously have a,problem they're looking for,a leash training tip or a specific type,of leash,and they then stumble across your blog,content,that is providing a lot of helpful,content plus also has your products,linked,there so it's a great way of still,promoting your products but not just,being,super product focused you're instead,helping the audience first,and giving them the information that,they're looking for and then providing,the solution,so you can provide this kind of content,on your site through the shopify blog,or by doing shopify pages and i really,recommend thinking again of exactly what,your ideal customer,is looking for when they're looking,online what problems that they're having,what solutions that they're looking for,and how can you create content,specifically around that,that still incorporates your products,you want to make sure that it's a good,fit and it's not just a long shot,random piece of content but that it is,still a good tie-in for your product as,well,and again you're able to then boost up,your seo,rankings because you're using different,keywords that you've already targeted,for them before,now i'm not going too much more into seo,and content marketing,but if you're interested i do have an,online class called the traffic,blueprint,where we cover these topics as well as,so many more in terms of how to get more,traffic and sales to your shopify store,so if you're interested in that i will,put a link in the description below,my third free traffic source is social,media,and i feel like this is kind of a given,and everyone's going to say you know you,need to post consistently,and while that's super important you,want to make sure that you're posting,consistently your products and not just,only posting about your products,but doing it in unique ways you want to,make sure that you're highlighting your,products,your brand overall maybe your founders,any kind of unique,stories that are going to be relevant,for your audience however i want you to,think about social media a little bit,differently as well,don't just think about you know just,what kind of photos you could post on,instagram think about where your,audience is hanging out online,and don't feel like you have to have all,of the social media platforms because,that's honestly a lot to keep up with,and you're not going to be consistent if,you've got 10 different social media,networks that you're trying to post on,every single day that's a lot,so you want to think through of where,your audience is hanging out online,and start actually posting there,also i love to do things like gift,guides for social media,so this is something that you can create,a gift guide using a software like, which is a free tool and you,can then create a gift guide that,features,some of your products in it as well as,some additional products in the same,industry so it's the same niche of,products and,it's things that people are going to be,interested in all together,so for example let's go back to that dog,leash example,you could do a gift guide for the top,products that every new dog mom needs,and you could have your leash maybe if,you sell,bowls or collars you could put those in,there as well as maybe some cute,bandanas,or some dog treats things that you don't,sell on your site,but you have found online that other,people might be interested in,you can include all of that in a gift,guide that you create,and you can then post that on your site,and share it on the different social,media networks and as well as,pinterest pinterest loves gift guides so,i definitely recommend,if you create a gift guide to post it on,pinterest as well,but what's cool is once you do a gift,guide you can then reach out to,any other brand or store that you have,featured in that gift guide,and let them know that you featured,their product because they're going to,be a lot more likely to then,share that post more especially if,you're tagging them in the post as well,so you can get a little bit extra,visibility and hopefully reach their,audiences as well,also for social media think about any,kind of groups that you could join so,this would be more on like facebook,things like that where you can join a,group and,it's going to be a similar group,audience,so for example again with dogs you could,do an,elder dog group of people that have,elderly dogs and they're facing certain,problems and they're talking about their,dogs there,you just want to make sure that anytime,you're joining a group that you're going,to follow the rules of the group a lot,of them have pretty strict,uh no self-promotion so you want to make,sure that you're,actually then sharing more of your,articles that you've done in,content marketing or your gift guides,and you're not just blasting them,with the products that you sell you want,to make sure you're following the rules,of the group so you don't get kicked out,and you don't just annoy people,so that's a great way to grow your,audience just be a little bit more,mindful as well,okay so the last two different traffic,sources are both going to be paid,traffic sources now,and the first one is going to be,influencer marketing,so i just did a big video specifically,about how to find,instagram influencers for your ecommerce,store,so i highly recommend you check that out,i will link it in the info cards above,and in the description below,because in that video i actually show,you step by step how to find,influencers for your shopify store so,overall though you want to make sure,that you are partnering with the right,influencers because otherwise it's just,going to cost you a lot of money,and you're not going to get the type of,sales that you're looking for,you want to find someone who is in your,niche as well as,is going to be a good engaged audience,so in that instagram influencer,marketing video,i talk about the importance of really,partnering with smaller influencers,so people that have you know around 5,000 to 10,000 even maybe upwards of 50 000 fans or,subscribers,and it's a smaller audience but because,of that they're more engaged they're,clicking on their content a lot more,they're liking their post or commenting,on it more so they're more engaged with,their audience and it's not going to be,just an account with a million different,followers that are not really that,engaged because,maybe they bought those and and you're,not going to get the kind of engagement,or the traffic and sales once you're,actually partnering with them,if they're not getting engagement on,their post,so you want to make sure that you're,finding the right influencers to,partner with also you can try out a,variety of different influencers so,again with the dog,example you could try partnering with a,individual dog account like doug the pug,or you could partner with,a a brand account like another,e-commerce store that sells dog products,or you can even do,an individual like a dog trainer and,focus on how to sell your leashes,through the dog trainer maybe they,recommend your products,think about different ways that you can,be creative and try out different types,of influencers to see what works best,for your store,just keep in mind that they're all going,to have different rates,some may want just free gifts others may,want,a flat fee up front plus a free gift,and others may want an ongoing,commission based on the sales that they,bring,it's really going to depend based on the,type of influencer that you go with,so you just want to make sure that,you're staying on top of that and,organized with all the different people,that you've reached out to,again i recommend you check out the full,video for more tips there,so don't forget to check out the link to,that video in the description below,so the last paid traffic source is going,to be,paid advertising and i feel like this is,kind of an obvious one,of doing paid advertising for your store,however if you have some additional,capital that you can use up front this,is a great way to send,a lot more traffic to your site really,quickly to test out your products,so a few key things that i want you to,keep in mind with paid advertising is to,first,know which kind of platform your,audience is on are they on,facebook or instagram or youtube or,tiktok,know where your audience is so that you,can spend your advertising dollars,there you want to make sure that you're,creating the,best type of content but also go in,knowing that it's going to take some,trial and error you're probably going to,lose some money up front,as you're testing out which products get,the most traction as well as what images,or videos work,best so just know that it's not going to,be an instant,you know you instantly spend 20 bucks,and you get a hundred dollars back,it's going to take some time just to,figure out what works,so knowing that make sure to go in,testing out different products,different images and different copy just,to spend a little,time and money testing things out so,that way you know what,works best moving forward and then you,can dump more time,and money into those ads also i feel,like people are not using,retargeting ads enough so this would be,targeting people who have already been,to your store,using the facebook pixel and reserving,them an,ad so that way you know they may have,liked your product before and seen the,ad,but they got really distracted and they,clicked away,from your site or from your product page,itself like,anything can happen so just serving them,the ad again or a different type of ad,is a great way to potentially still get,that sale,so i will say that retargeting ads are,going to be a little bit different,moving forward,because of the apple ios,change that's coming out here soon and,how that affects the facebook pixel,i did an entire video all about what to,expect with your facebook ads and some,changes that you can make to your ads,account,so if you're interested in that make,sure to click the link in the info cards,above and in the description below,and watch that full video overall though,there are a lot of different ways to,promote your shopify store,whether that be free traffic or paid,traffic sources,and again i would love to have you join,me in our traffic blueprint course,if you feel like it's a good fit for you,we cover all these different topics,and more about how to actually get more,traffic and sales for your shopify store,so we talk about seo email marketing how,to increase your conversions on your,site,how to run paid ads social media and,influencer marketing as well,so if that sounds like something you'd,be interested in make sure to click the,link below where i'll also put a link,over here,so that you can check out the course,thanks so much for watching and i'll see,you in the next one

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My Free Traffic Strategy On Shopify

My Free Traffic Strategy On Shopify

how's it going friends ari here and the,other day i posted on my story about a,2k day i had on one of my brands and i,mentioned that most of the traffic that,we were receiving was actually organic,so the profit margins were really really,high and a lot of you were very curious,about that especially in the current,landscape where most businesses are,spending you know 90 of their margin on,advertising in order to grow really fast,so a lot of them end up being either,unprofitable or with a very very slim,margin this is not uncommon in this,space but within the last six months or,so when ios really hit and it really,started to affect how companies,advertise this caused a lot of,businesses to start really auditing,their spend and seeing exactly where,they need to be spending money and where,they don't and this is something that,happened to me as well and what i,determined through this time is that the,number one thing i want to focus on for,the next year is building out my brand,organically so you may be thinking hey,well don't you you know have a bunch of,facebook ads tutorials haven't you,advocated for that before and the answer,is yes and i'm not gonna lie i'm still,gonna continue to advertise i still,think it's super powerful for your brand,and an easy way to get ahead but here's,something that you some of you guys may,or may not know tic tac recently,overtook facebook and instagram as the,number one used social media so what,does this mean well basically it means,that there are a ton of people on this,platform that are literally scrolling,every single day almost endlessly and,the tick tock platform allows for a,pretty insane amount of viral potential,so there's a glimmer of hope here,especially for those of you that are,just starting your businesses this,should be a priority in my opinion if,you're just getting started so real,quick let me show you a couple pages,that i find pretty interesting i was,scrolling through twitter the other day,and i saw this guy jimmy farley's tweet,and it was talking about brand loyalty,at its finest and he was showing these,couple tick tock pages that are actually,review pages for existing brands so for,example this one is called trader joe's,food reviews they're not affiliated with,trader joe's but trader joe's let me,tell you has a pretty insane army of,fans and people literally made a tick,tock just to show off some of their food,reviews which is crazy to think about,now there's another one that does,something very similar but for costco so,they say again that they're not,affiliated with costco i don't know,about that i've got to do a little bit,of investigating but i'm pretty sure,that they're not affiliated if they're,saying that they're not affiliated,either way this is pretty crazy they,have nearly a million followers and all,they're doing is just showing off costco,fines so what am i getting at here i,mean this is just insane to me right,these are just ran by normal people the,content is literally filmed through an,iphone and they're able to build these,massive audiences for these brands so,there's two things to highlight here,first of all the sheer power of tik-tok,again consistency and relatability seems,to be a driving factor in this success,but the second thing is these brands,they build something that people can get,hyped about and promote on their own,because that's how happy they are with,the service and this brings me back to,elon musk talking about tesla he's like,man we're the only car company that does,not advertise we spend all of whatever,advertising money other companies are,spending in research and development to,create a better product and that i found,really really compelling so as soon as i,started to think about that i started to,think about how can i improve my brands,how can i make brands where people will,be hyped to promote us because even,though spending that time and money now,may require patience and may make sales,a little bit slower in the long term,it's really gonna pay off so i've made,multiple videos about how you can,actually create like a really nice brand,how to make sure your customers are,giving you good reviews and stuff like,that and i've showed you kind of how,i've done that over the past year so now,comes phase two which is really going,hard at doing basically this so this,last week during christmas we hired a,brand new person on our team and she's,going to be fully dedicating herself to,creating amazing tick tock style content,so let me show you super quick how you,can actually find content because i'm,sure a lot of you guys are thinking the,same thing i was thinking when i first,started doing this kind of stuff which,was how do i get ideas for this because,that's the hardest part like creating,this content really isn't that difficult,what's really difficult is coming up,with worthy ideas for ads and again i,think this is extremely important,nowadays so first of all you go on tick,tock creative center you can just go to,google google tic tac creative center oh,my god i'm blind then what you want to,do once you're here you're going to want,to go here to campaign objective and,you're going to want to click,conversions now why do you want to click,conversions well basically because every,other kind of ad may just be irrelevant,to you unless you're not trying to get,conversions and you're trying to get,like app installs or something then do,that but otherwise just stick to,conversions because that's what we're,looking for when it comes to our ads,right so here you can find all the top,performing ads on tick tock now you'll,find a lot of ads from big brands so,what this means is that big brands are,already onto this so this is no longer a,secret or anything which may sound bad,but at the same time this should give,you the motivation to get started on,this like as soon as possible but yeah,you can find a ton of different ad,creatives here a lot of different cool,styles of ads that you can get inspired,from and then use your brand content in,order to make it happen now my goal here,is to start posting this type of content,every single day,non-stop and like i mentioned at the,beginning this doesn't mean that i'm not,going to be running tick-tock asset this,doesn't mean that i'm not going to be,running facebook ads in fact i will be,doing those things but what i know will,happen is over time i will build a,foundation of organic traffic which then,adds will be the bonus as opposed to the,other way around and i imagine too that,my ad performance will get significantly,better because i'll be able to target,mostly warm audiences for example on,facebook i could target people who have,viewed 95 of my instagram reel videos,which i will repost from tiktok as well,since they're the same format so then,most of the audiences that i target will,already know about my brand therefore,they'll convert a little bit better even,though i may get higher cost per link,clicks and stuff the conversion rate and,return on that spin is going to be,significantly better but keep in mind,i'm sharing with you sort of my plan,even though this has worked at a small,scale i want to be able to reach 100k a,month in just organic sales that's the,type of goal that i'm setting right now,so it will take a lot of time and,consistent progress but i wanted to,share this with you before the new year,just to maybe encourage some of you that,you know can't run facebook ads or can't,run ads in general you know start,ordering your products start making sure,that you know your products are high,quality take that extra time and then,start really hammering out viral content,for your brand because again i don't,think this opportunity is gonna last,forever i think even now it's not really,early so the sooner you do this the,better this is why i wanted to put a,video out on it i'm excited to see the,result of doing this for a whole quarter,for example consistently now i'll be,keeping you guys updated on the results,and more so if you like my content if,you want to see what i'm up to then make,sure you subscribe to the channel drop a,like on this video give this video a,nice little algorithm boost and lastly,make sure to visit this is,an art brand i recently started,you can see some of the art behind here,i decided to create an art and education,brand as opposed to just education so,now you can buy art as well as buy the,netsphere membership course now another,thing i wanted to announce when it comes,to this course is that i've started to,add content from other experts in the,fields so as i mentioned in some of my,previous videos i'm starting to use my,network to develop a library of very,amazing teachers and i'm more so taking,the director role you know organizing,everything and putting it together as,opposed to necessarily teaching,everything even though most of the,course is me still but the future is for,it to be people that know even more than,me so make sure you guys check it out,it's looking pretty sweet in my opinion,i'm liking how the branding is coming,along so i'm excited to continue to,develop this brand this is kind of my,passion project right here and even,though there's not a lot of art yet i do,have a nice team in place here so that,we can come up with new art pieces to,release these are all made by me so far,but i have some great designer friends,that are going to help me create some,more designs so let me know what you,guys think let me know your opinion on,everything and if you want to keep up to,date on all things netsphere related,follow the page on instagram so it's,just netsphereco on instagram i really,think you'll enjoy following the page,but with that said i really hope you,enjoyed this video and leave me a,comment with some of your thoughts and,i'll see you on the next one peace

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