how to use facebook ads to get more likes

FACEBOOK PAGE LIKES ADS CAMPAIGN TUTORIAL

how to create a facebook likes ads,campaign in today's video i'll be,showing you a complete tutorial on how,you can run a page likes ad so you can,get more likes and followers to your,facebook page now i understand that not,everyone have the budget to run facebook,ads so you have a tight budget i would,recommend growing your page organically,i have many other tutorials on my,channel showing you exactly how to do,this so just go back onto my channel,click on playlist and then click on,facebook organic traffic training to,watch all of my previous videos however,there are many pros to writing facebook,ads as opposed to the organic method,number one you'll get likes much quicker,number two facebook can use their,algorithm to target a very specific,group of audience in your niche so you,know you're getting quality followers,and if you don't already have a facebook,business account just go back and watch,this video over here i show you exactly,how to get started and set everything up,and if you're new to my channel hey,what's up my name is cynthia and i teach,everything related to social media,marketing so if you're interested in,learning more don't forget to smash the,like button subscribe to the channel and,tap that bell notification so you'll be,notified every time i drop a video just,like this,so right now let's dive into how you can,start running profitable facebook likes,ads campaigns for your facebook pages,now this is under the impression that,you already have a facebook business,account if you don't already have one i,actually have a full tutorial showing,you exactly how to set this up you can,go back to find it in my other videos or,if i remember i will link it down below,in the description box but let's get,started so the first thing i want to,talk about before i dive into the,tutorial is images matter when it comes,to page like ad now in a bit i'll show,you a few examples from facebook showing,you exactly how the ad will look like,but basically you have one big image,maybe a few texts and a button that says,like the page so,when people are scrolling through,facebook it's very important that you,find a image that really resonate to the,audience that you're trying to target so,we definitely need to,figure out which photo works the best so,you definitely want to go ahead and,create multiple ads with different,photos to see which one is the best and,then you will scale the one that yields,the best results now you can find these,royalty free images on either pixabay,pixels unsplash there's so many out,there that you can actually choose from,just type in whatever category you're in,and then they'll suggest a few images,so as i mentioned before images are so,important therefore we need to split,test these images so say for example i'm,in,the you know i'm selling dog related,clothing and maybe i want to target,people that like dogs so i have six,images up here and i found all of these,on pixabay and what i want to do is i,want to create a separate ad for each,and every single one of these photos,because i want to figure out which one,of these will,respond better and yield me the lowest,number of costs per like so it's very,important that we keep our numbers low,so the next thing i want to talk about,is the daily budget method so number one,i recommend running one dollar per day,per ad now i have tested other higher,budgets for this but unfortunately it,has not performed well for me,i've tried five dollars and ten dollars,and the cost per like is just too high,for me so the sweet spot that i have,found that performs the best for me is,actually only setting a dollar per day,now one dollar per day forces facebook,to spend their budget more selectively,because imagine you have five dollars,right so facebook's gonna they have an,algorithm in place where they're saying,okay you're giving me five dollars that,that way i can spend it you know,anywhere that i want but if you're,really narrowing and telling facebook,hey you only have a dollar per day you,need to be a little bit more cautious,and wise as to where you're showing my,ads and so that's what i found to be,yielding the lowest cost per like even,though you're thinking it's a dollar per,day it does add up especially if you're,trying to scale horizontally and you're,having more ads because maybe if you,found five images that perform just as,good you might have five different ads,running on one dollar per day but,technically if you have five ads running,it'll be around five dollars per day it,really does add up,so you can scale the different ads with,the lowest cost per like this is what i,always look for and we can talk a little,bit more about that later but right now,i'm going to jump on over to my facebook,ads manager and showing you step by step,on how to run a profitable facebook page,like ad so right now i am on my ads,manager account again if you don't,already have a facebook business page,i've already created an entire tutorial,showing you exactly how to register how,to set everything up just go back and,watch that video i'll probably leave it,link down below the description if you,don't already have this but what if you,already have your facebook business,account set up just go over to your ads,manager account and then go ahead and,click the create button now once you,click that button you'll have a few,options but obviously if we're running a,page likes ad campaign you want to go,under consideration and then click on,engagement now once you click on,engagement they're going to give you,several different options let me know if,you guys want me to do a tutorial on,other things like ppe ads,or event responses but in this case,since the point of this whole video is,creating a page like ad i'm just going,to go ahead and click on page likes and,then i'm going to go ahead and click,continue,first thing we want to do is actually,name our campaign so for the purpose of,this i'm just going to say,page like ad and i'm going to say it's,for dogs,and then make sure that you fill this,one out so if whatever you are promoting,has to do with either one of these,categories here credit employment,housing,social issues elections or politics you,need to make sure that you have selected,down here but in this case um because,mine's about dogs it has nothing to do,with these i don't really need to check,anything off so i'm going to go ahead,and click next so the next thing we want,to do is make sure that you select the,correct page so if you're like me and,you run multiple different facebook,pages for either your shopify store or,whatever business that you are in you,want to make sure you go ahead and,select the correct one so i'm going to,go ahead and select dog lovers apparel,club so i make sure that i have the,right page the next thing we want to do,is set the budgeting now as i mentioned,before the budgeting is very very,important when it comes to paige likes,ad,i haven't found that higher budgets work,any better than a dollar budget so i,literally,set my daily budget to one dollar and,you can set a start and end date but for,me i just like to monitor it on a daily,basis and i want to i can cut it any day,that i want so i don't really have to,schedule it obviously you have that,option if you want to,now the next thing i'm going to go over,is the audience so you have different,options if you have a custom audience,you can go ahead and put it in here but,for the purpose of this tutorial i'm,going to show you as if you don't,already have a custom audience that,you're brand new to this so let's go,ahead and create the ad i'm using what,we have here so the first thing is,location so,um i like to go and start off with the,us you can start off with the top five,countries if you want to but i'm just,gonna start off with us if you know your,age group you can go ahead and edit here,but i'm just going to leave it broad,and then gender since it's dogs i'm just,going to leave it at all genders and i,can do my detail targeting so i'm going,to go ahead and edit,and i can just type in dogs now you want,to go ahead and also split test,different targeting as well but i think,it's much more important that you pick a,a very known keyword and then split,testing the images before you moving on,to test different targeting options,and then you can select all languages or,for me i like to,type in just english because,my ad will be in english so it only,makes sense that i swap out my languages,and then i'm going to come down here and,make sure that i put in manual,placements,this is very important because it just,lets me know first off is my ad really,working,before i actually put it elsewhere,so in this case i'm going to uncheck,facebook marketplace and i'm just going,to leave this on the facebook news feed,and then i'm going to go ahead and click,next to continue now in our very last,step we want to make sure that we are,creating the actual creative,for our ad right this will be the visual,this will be where you'll upload your,images and you'll put in the text so as,i mentioned before you definitely want,to split test different images some,images just work better um in terms of,getting more likes to your page so um,you just have to go under ad creative,and then click on add media,and then i'm going to click add image,okay so i just uploaded one of the,images that i got from pixabay again,they'll show you a preview on how this,looks like i want to test out this image,and again i'm going to add in my text,over here so basically i want to start,off with a question because we want to,get people to agree with us off the bat,so i can say do you,love dogs,and then i can say you know join,our,community,to,see more,and then you can just write something,short and sweet it doesn't really have,to be a huge paragraph again when,facebook are showing these page like ads,it's not necessarily that they need to,have you know a bunch of text right,they're mostly just going to look at the,image and then determine whether or not,they want to like your page that is,pretty much it again it's really not,complicated to create a page likes ad um,make sure that you can see the preview,and see how it looks like now most of,the time how this would actually appear,is that facebook will show the ad your,text that you input will be here your,image will be here and then there's this,little tiny like button that they can go,ahead and like now there are some people,that might go ahead and click on your,facebook page and then go ahead and,check out your content before they like,but some most of the time the people,that will see your ad will just go ahead,and hit this like button this will,automatically have them like your page,and once you are done you can go ahead,and click the publish button facebook,will go ahead and review your ad and,once they approve of it they will start,spending your budget and that's it for,today's video if you have any questions,please leave them down below i love to,know and let me know what kind of videos,you want to see next on my channel and,don't forget if you love content just,like this please smash the like button,subscribe to the channel,and tap that bell notification so you'll,be notified every time i drop a video,just like this and until next time i,will see you guys in my next tutorial,live free,wow,you

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