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how to track facebook ads

How To Track Facebook Ads Results with Almost 100% Accuracy in 2022in this video we're going to be g

Cameezy

Updated on Jan 20,2023

How To Track Facebook Ads Results with Almost 100% Accuracy in 2022

in this video we're going to be going,over how we're keeping track of all our,metrics while running our facebook ad in,2022. for those of you utilizing,facebook ads at the moment you may have,been experiencing a problem where your,data is not being tracked on facebook,and a bunch of key metrics that should,be tracked down to the t are not being,tracked properly so let's jump in my,computer and i'm gonna show you guys a,handy tool that's been helping us out a,ton,here we are in the dashboard of my,favorite tool commently so commonly is a,tool that you hook up to your facebook,ad account and it'll track all your,metrics almost down to the t now it has,been very accurate for us at the moment,because prior to using commonly we were,having an issue where we were turning,ads off that actually ended up having,purchases so imagine you start an ad in,facebook and you turn the ad off because,after spending,57,you notice it says zero sales,now if you are keeping track of your,numbers and you know what your,break-even point is you know that a,certain point you have to turn off your,ad set,now,when we were going through these issues,of turning off ad sets that were above,our breakeven,we were confused because in shopify we,see cells but in facebook ads manager,there's no way of telling which ad set,is generating those cells,but after hooking up commonly you can,see that everything is being tracked,down to the t now this ad set in,particular has spent 57,and it has generated us 209,in net profit that's money in our pocket,that we take home after all expenses now,the problem with not connecting a tool,like commonly is you're leaving a lot of,money on the table,we were turning off ad sets that,potentially were generating us 300 200,but we were not able to see that in the,facebook ads manager as there's a lot of,updates going on where uh data is not,being tracked the way it should now,i know i'm not the only one that was,experiencing this issue there's a lot of,people out there that are probably,running facebook ads right now and,thinking that their ad,is unprofitable,but when they hook up a program like,commonly those,ad sets are in fact profitable when,you're looking at your facebook ads,manager and you're comparing your,shopify and you're seeing in facebook no,sales but you see revenue on your,website on shopify it can be a little,stressful because uh you're not able to,to figure out where these uh these,numbers are coming from uh not allowing,you to scale the way you want to,now prior to using commonly,we were generating revenue but didn't,know what ad sets were generating that,revenue so we were turning off winning,ad sets potentially leaving us a lot of,money on the table,and this also slowed down the growth of,business because how are you going to,scale your business when you don't even,know which ad sets you can scale,so commonly is been a lifesaver as of,lately,tracking everything down to the t it,seems so,if you're looking at the dashboard it,looks just like facebook this looks just,like facebook ads manager and if you see,these top columns here it'll tell you,your cost per purchase average order,value our average order value on these,ad sets is about 67,having generated 4.7 000 in revenue and,about 1.6 000 1.6 k,in net profit money that gets to go in,your pocket and come home so,uh,commonly has been a lifesaver,and prior to this who knows how much,money we were losing,but,thankfully this tool that i came across,is uh here now to save the day uh this,is a,campaign that is being ran for an,e-commerce brand store,and um,all the data is being tracked that's the,main thing here this is how we're,tracking our our data,in,2022 for running facebook ads,we can't be the only one experiencing,this issue now if you are in need of a,tool that will help you out and can be,beneficial to your business,because you feel that,facebook isn't tracking your sales as,accurately as they should and you're,noticing,a difference when you're looking at your,ads manager you're looking at your your,website dashboard you have cells here,but nothing is being tracked then you,need to try out commonly there's a,14-day trial,linked down below,know this video is not sponsored we're,just a fan of the tool,and have been trying it out and it's,been helping us out and doing wonders,like i said,prior the situation that we were going,through,um,to now when we hooked up commonly is,just night and day so it's a no-brainer,to continue using the,the service here that they provide,and i thought i'd share with you guys,i know that if you're watching this,video you're most likely,interested in,a way to make sure that every metric is,tracked because you know that you're,losing and leaving a lot of money on the,table this is my favorite part here how,the green ad sets are profitable and,then the,red ad sets are,not profitable thought i'd share try it,out,link down below 14 day free trial,i'll see you guys in the next one deuces,you

The above is a brief introduction to how to track facebook ads

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How to Track Facebook Ads in Google Analytics [Using URL Parameters]

How to Track Facebook Ads in Google Analytics [Using URL Parameters]

Hey everyone.,This is Sandeep here from 99signals.,In this video, I'll show you how you can start tracking Facebook ads more effectively in,Google Analytics.,We'll be using something called URL Parameters to make it easier for us to start tracking,Facebook ads in Google Analytics.,So why do we need to use URL Parameters?,Two reasons.,One is that there's a lot of discrepancy between the data that you get in Facebook Insights,and the data that you get in Google Analytics.,So by using URL parameters, you can avoid that and you'll know exactly which campaign,is driving what traffic to your website.,Secondly, the data that you find in Google Analytics, you'll see that there's no differentiator,between the traffic that you get from Google.,There's no differentiating between the traffic that you get from Facebook organic and Facebook,ads.,So with the URL parameters, you'll know exactly which ad campaign, which ad set is driving,traffic to your website, and you can also track conversions on your website that way.,So to generate URL parameters for your Facebook ad campaign, I would recommend a free tool,called Campaign URL Builder.,This is a free tool by Google, and in the next segment I'll show you how you can use,this tool to generate URL parameters for your Facebook ad campaign.,So let's get started.,So I'm in Google's Campaign URL Builder now, and as you can see there's a form here which,we need to complete, and once the form is complete, there will be a campaign URL generated,with all the URL parameters.,And you can use this URL in your Facebook ads and start tracking traffic in Google Analytics.,So it's a very simple process.,Let's get started.,To begin with, just go to the article that you wish to promote on Facebook.,Copy the URL and paste it in the website URL box.,The next field is Campaign Source.,So mention Facebook ad as the campaign source or you can just mention Facebook, but I like,to differentiate between the traffic that I get from Facebook organic and the traffic,that I get from Facebook ads.,So I recommend mentioning Facebook ads here.,The next field is Campaign Medium.,You'll notice that the first two fields are mandatory and the rest are not, but I recommend,filling the rest of the information as well because you'll be having multiple campaigns,on Facebook and you would like to track each campaign individually in your analytics report.,So the more specific you get with your URL parameters, the better, and you'll know exactly,which campaign is driving traffic to your site and which campaign needs to be improved.,So just fill the remaining information as well.,For Campaign Medium go to Ads Manager, and click on Budget & Schedule under Ad Set.,Look for Optimization for Ad Delivery, and in this case I think by default Link Clicks,is what is mentioned in Optimization for Ad Delivery.,Which means we'll be paying for each click, which means the campaign medium is CPC.,It can also be something else.,It depends on your requirements.,So suppose you have selected Impressions as your optimization, then you need to mention,CPM here.,But in this case, it's CPC for us.,For campaign name, just go to Ads Manager once again, click on campaign and copy the,campaign name.,Paste it here.,For Campaign Term, go to Ad Set.,Copy the ad set name.,Paste it here.,Campaign Content, go to Ad and then copy the ad name and paste it here.,So you'd want this information, these three fields to be identical to the information,that you have entered in Facebook Ads Manager, because it'll be easier for you to track this,information in Google Analytics.,And you can get very specific here with your ad set name or your ad name.,Suppose you have different ads which are running.,So you may be running any major ad, you may be running a video ad or a slide show.,You can basically use this field to differentiate all that.,So you can say image 1 or video ad or whatever, depending on what kind of ads you are running.,You can use this field to differentiate those ads.,So in this case I've chosen very generic names, so I'll stick to that.,And now that all these fields are filled, you just need to scroll down and you'll see,that there is a campaign URL that has been generated and you need to copy this portion.,It's important that you don't copy the question mark.,Just copy the portion starting from utm_source.,Copy this and then go to your Facebook Ads Manager and click on Links.,Scroll down till you find URL Parameters and paste the URL parameters here.,So that's about it.,You can start tracking traffic from Facebook ads in Google Analytics now.,There is another option where you can copy the whole URL.,Let's delete this and go to the website URL box and paste the whole URL here.,Just preview it to see if all your URL parameters are visible here.,They are.,So this is another option.,Yet another option is to convert this URL into a short link.,So you can connect your Bit.ly with Campaign URL Builder and Bit.ly has its own analytics,so you can start tracking traffic there as well.,And if you think that this URL looks pretty ugly, then you can use a Bit.ly URL.,So that's it.,This is how you can start tracking traffic from Facebook ads in Google Analytics.,You can generate all kinds of URL here for different custom campaigns.,For example, if you send newsletters or emails to your email list on a regular basis, then,you can differentiate each newsletter and generate a campaign URL for that as well.,So to start tracking Facebook ads in Google Analytics, just log into your Google Analytics,account.,And then from the left side menu, click on Acquisition, click on All Traffic and then,click on Source/Medium.,You'll notice that the source here is the same that we mentioned in our Campaign URL,Builder, Campaign Source, and CPC.,So this is what we are looking for.,Just click on this and then if you want to see the other information that we entered,here, like the Campaign Name, Term, Content, click on Other, click on Acquisition and then,click on Campaign.,So you'll see that the campaign name is the same that we entered in the Campaign URL Builder.,And when you click on Ad Content, you'll see that it's the same as the campaign content,that we entered here, and similarly, the keyword is the same as the Campaign Term, which was,the name of the ad set.,So this is really useful if you're running multiple ad campaigns on Facebook, and if,you have multiple ad sets under each campaign.,So in Google Analytics you'll be able to track this and you'll see which campaign or which,ad set is driving traffic to your website, and based on this information, you can optimize,all your Facebook ads.,Thanks for watching this video.,I hope you found it useful.,If you did, please subscribe to the channel and visit my website, 99signals.com.,You'll find a lot more SEO and blogging tips there.

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