how to step up shopify store for multiple

Customizing The Single product Shopify Store For Multiple Variations of A Single Productwhat's up ev

Apex Academy

Updated on Jan 24,2023

Customizing The Single product Shopify Store For Multiple Variations of A Single Product

what's up everybody welcome to a new,video today we're going to be answering,one of the questions here on the one,product store setup i was supposed to,continue the series today and finish up,all the uh i guess you could say the,minutia the smaller details like the,newsletter and things like that but we,have a question on the one product store,so we're gonna tackle that question,first and then maybe tomorrow we'll jump,into the video where we finish uh the,quick series uh for those who don't know,we basically built a store in literally,20 minutes and this is kind of how it,looks,the only thing we didn't do is like the,upsell we didn't do the newsletter uh we,didn't do all that and that would be,once again tomorrow,but the question that i got was from,uh,exectica sorry if uh sorry if i don't,know how to spell or read your name,but he says hey my question is that i,have a one product i have one product,but with a lot of different colors and i,want to make each one separate a,separate product to put on my front page,how would i do that and um,here i asked him so what like you have a,bunch of different variations and he,says yeah basically has different,variations for the product but he wants,them to be kind of separate and so this,is uh completely possible and just,remember that creativity will reign,supreme so let's go ahead and jump into,editing the store so you guys can see,what i did here so prior to,getting this comment the idea was just,creating the store based on one product,with no variations right,other than size of course as you guys,could see that was kind of the only,concept,but until we got the question,i thought well how can we actually,structure this idea if we have different,colors and different variations for the,product that kind of make it in a way,the same product but yet different how,can we showcase that how can we show,that to the consumer base uh it's,actually not that hard so,for this section right here this is,ideal for the sale part of the product,right so what we're going to do is we're,actually going to have to get rid of,that before we do that,we have to add the products right so i,added a quick few variations right here,so we have this variation this variation,in this variation for the product let's,just make sure they're all active so,just select them all here make sure we,go here and set as active,and then we'll just also make sure,that we don't have to worry about the,stock,for them so let's just go over here to,edit products,and i don't want to kind of worry about,the stock counters,uh for the sake of the video so let's,just go over here to,um,uh let's see here inventory quantity,and anything that's zero for these top,three,let's just go ahead and change that to a,one,and that's it all right so now,essentially every product is in stock,except for the original main product,size 13,size 11 and remember i did that for a,reason so i could show kind of the,notifying feature right so you see that,little animation at the x here and then,just enter the email to be notified when,the product goes out of stock,but let's just go ahead and edit the,home page and i'll show you guys what i,would do in this case if i did have,different variations,for my shopify product and this is,actually pretty normal what people do is,they tend to outgrow the one product,that they're selling and they start to,change things,so what would really happen in this case,is there's a section here within the,theme this is the the motto shopify,theme guys for those who don't know um,you'd go to, to get the,theme they have a lot of stuff uh where,they talk about the theme but basically,it's pretty simple if you want to order,it you literally just click order now,and it will essentially take you to the,cart page uh where you get to pay for it,this is just like when they're,advertising pages they're landing pages,you know every kind of website has this,where they describe the benefits,of the theme all right so,let's just hop over here okay yeah here,it is this is the cart page,so it's already added also guys keep in,mind they have a coupon use code summer,to get 10 off so you just type in summer,here hit apply coupon and you get 10 off,your order uh but anyways back to what i,was saying here,the theme that we're using we have a,little bit of flexibility here this is a,one product store theme guys,i don't know of any stores that are out,there that are exclusively one product,store themes,i've done my research a lot of them are,built specifically for uh you know,building a brand building many products,selling many products,but this one product store theme is,originally designed for,one product stores and so if you do have,many variations uh like the you know the,comment said this is kind of what i,would do so first thing i would do is i,would kind of take this away this is the,main aspect i would kind of take this,away unless this is well here's the,thing you have an option you can keep,this area let's just go ahead and,refresh this you can keep this top,banner for the product uh focal point,but and you can add the variations here,however most people,i mean you could do that it's optional,it's it's really how you want to set it,up but i'm just gonna make it disappear,for now now what i'm going to do,is i want to add some,top uh pixels so so like some distance,here because this thing is really high,up so instead of 100 pixels let's go,with,300 or 400 all right so we got some,space just so i can see what i'm doing,here the next thing i'm going to do is,i'm going to go to this product slider,the model product slider and i'm going,to actually select the products now i,might not have an upsell section so let,me head over here to the documentation,let's click on documentation i know they,have an article here on upsellers the,model one product store documentation,uh let's see your upseller feature okay,so basically what this feature is is,you're gonna have to name it upsell so,you go to the product and you tag it,call it upsell all right and then it,will supposedly show up so let's go,ahead and get started so let's head over,to our products let's go to products,here,and let's just add these three products,that are not the main product,as an upsell in your case you're gonna,have all of them equal in the same boat,in the same category right um and we're,going to just uh let's see if there's an,add tag option there,there is so we're going to call it just,upsell,just like the way the documentation,tells us so the documentation what does,it say here it shows literally no,no caps no spaces through the word just,literally the word upsell let's go ahead,and hit save here,let's i clicked add product but we don't,need to do that,now let's go to collections,so select the product and then hit,collections and then create the actual,upsell collection,all right,so,for me,i'm going to have to call it upsell,because when i i want when somebody to,add a product to their cart i want,and i'll kind of show you what i'm,talking about here when you add a,product to the cart i want the section,right here to show the related products,so let's go back,and let's hit manual here,or let's go back and uh yeah let's hit,manual,and,we'll have to select what products we,want in there,so let's hit browse and let's select the,three products that have the upsell tags,and let's go back,let's go to collections,and there's a chance i could do this,wrong but,let's just see what we got going on here,so,let's open up our product slider once,again let's go to edit collection or not,edit collection let's go to change and,let's select,whatever collection is existing so all,right so it's already selected,um,so let's just go back up here,and scroll up or let's make it visible,rather that's kind of my mistake and,there we go it's visible so,this is like really enlarged right now,but let me just hit save and we'll,reload and kind of wait for it to update,itself,and there you go so it's kind of regular,size now so basically what i would do in,your case is i would just take these,products here and i would just drag it,all the way to the top that's all i,would do really and of course we can,give us some some spacing at the top so,instead of 30 pixels we could do 300 and,see how that looks,right and hit save once again it's,enlarged so we just want to make it a,little bit smaller,and there it is so notice the first,thing that they hit where that they see,is this now you probably might want to,move this up a little bit more,so when you're you're creating multiple,products for your for your one product,store if you want like different,variations or you want the variations to,be visible this is kind of the best way,to go right and you want to kind of set,it up as a um,as a as a carousel in a way uh you could,set it up as a grid also but since this,is a benefit for us we have a a product,slider this is what we're going to do so,essentially this will be the main focal,point for the purchase right,and,what will happen is we can even add this,under and we can select any kind of,color any kind of version anything like,that right here like something that,might sell the most and you'd actually,want to test it you'd want to see which,version out of all these sell the most,and you want to put up here,and then after that you could just,literally show the products in different,colors here in the product features in,the news in the in the talk about the,brand images,the same way right in the uh in the um,instagram gallery,show the different images of the,different products the different colors,you know it doesn't always have to be,just necessarily one product remember,that one product stores the framework of,a one product store is built off of a,multi-product store the only difference,is it gives focus to one main product in,your case since you have different,variations let's just say colors so for,example these sneakers they're literally,all the same they're the jordan 4 the,only difference is the colors are,different right we have an all we have a,yellow and white one we have a blue one,we have a whatever color this is we have,like a brown one or a tan one,you're just showcasing the differences,here and consumers can go ahead and,click add to cart right and when they,add to cart guess what they have,the upsells in the bottom here and and,this is important because when you have,multiple products like this,you want to encourage the idea of,multiple orders and multiple or excuse,me not multiple orders but multiple,different products in a single order and,what that will do in return is it will,increase your average order value right,because it just obviously makes sense,right like if i buy this product i say,oh i like this one size 11 is not,available let me go ahead and buy size,12 i click add to my cart well guess,what now i have three different options,here,and this is just one step away from,increasing your average order value,right even if it doesn't work it's,perfectly fine still has the chance to,increase your order value um and here,is an incentivization so basically what,you're saying is if if the order is over,x amount,right you want to give them free,shipping now in my case,um,or in your case rather what you want to,do is you want to give free shipping,when two products are more ordered right,because that will help increase your,average order value um because let's say,so for example um this is a bad idea,because the prices are so high like it,doesn't work logically if the prices are,so high if a consumer is going to be,willing to pay fourteen hundred dollars,for a pair of sneakers they don't care,about free shipping that's just in,general kind of the concept but um think,about it this way if let's say the,product was fifty dollars sixty dollars,what you wanna do is you wanna set free,shipping at let's say a hundred,right because or or even let's say,seventy dollars because that would mean,that they would have to add two products,to their cart,to get the free shipping and that would,be a motivator for them and here we have,a little thing that says congratulations,you got free shipping if i didn't have,this product added to the cart right we,have these four links which i'll tell,you how to change in the future and i'll,show you guys how to do,but i want to just for the sake of the,video you guys know that 400,is the number to get free shipping i'm,gonna change one of the products um,pricing just to kind of show you how,this works,and so let's just change it to,let's just change it to 300 for example,and i'll show you why it incentivizes,people so,it's saved let's head over back to our,store here hit customize,get rid of this link,let's go to our cart,and let's just get rid of this obviously,let's just make sure that we we have the,right pricing here,maybe i forgot to save the pricing yeah,there we go so it's updated 300. so if i,click add to cart now look what it says,it says free shipping above of above,orders of 400,spend 100 to get free shipping right and,shows here where 75 of the way there so,what we're going to need to do is we're,going to need to add a product to the,cart and obviously in your case i doubt,that you're going to have a 1400 product,obviously unless you're doing high,ticket drop shipping which is a,different story uh but here it says free,shipping above orders over above 400.,congratulations you got free shipping,and here's the order total and then what,that does is you have a one-click,checkout whether it's on the on the,pop-up here or even,on your cart like if consumers decide,they want to keep looking then they,decide they want to check out they have,the checkout button right there but,that's really what i would do if i have,multiple variations for a one product,store product,or a single product store,i would,cut take the upseller right i i would,obviously rename it i wouldn't call it,the upseller i think that's logical but,i would have multiple of the those,products in a slider which the motto,gives you that option right the only,reason we don't see the slider here is,because there's three of them i could,just show you guys how it works uh for,the fourth one so let's go to products,let's go to collections and i'll,literally just add,the,the fourth product to the upsell just so,i can show you guys how it works,just like this and hit,the online store,and go back here and hit select the,customize button,and you can see here kind of that's how,it looks now a little word of advice is,you want all your images to follow the,same format,just to look a little bit cleaner right,just to look a little cleaner for so for,example if this sneaker is this size you,want this one to be the same size you,want them to follow the same direction,all that kind of stuff just make it look,clean right,but you can see here it is a slider,that's kind of what i was trying to say,here so consumers can kind of sift,through and see what they're getting and,um,you know you could change like you know,the scroll bar you could show that let,me just go ahead and save,you could show navigation right let me,just,save that wait for it to reload uh,there's all these different settings you,know but in general you guys kind of get,the idea now once again it's gonna look,cleaner if,all the product images are the same,right it doesn't look clean right now,because they're not but um you know take,your flagship product put it right under,here or you could even move it down a,little bit more the you know doesn't,really matter you can even duplicate,certain sections like this show off,different colors of the product you know,i wouldn't be,uh afraid to do that if i were you i,think there's really nothing wrong with,that so this gallery here where you get,to give descriptions of the product,images where when somebody kind of takes,their mouse and hovers over and zooms in,this section right here is also,beneficial show the different products,in the different variations the,galleries uh do that as well here's the,lookbook um you know all these different,kind of features and the thing that i,would do is also like if you know,i in the image here like i would call it,uh you know instead of like like if,you're going to showcase one product,here,a certain product of a certain color,certain variation just kind of label it,like our you know highest seller our,biggest seller something like that and,that will kind of intrigue people,another strategy is if you do have a,product that's kind of lacking in sales,or people just don't like that color you,can also showcase it here whether it is,via the lookbook right which is right,here or the shoppable product section,here and that could potentially increase,conversion rates because of the rules of,friction,friction is essentially when you make it,or less friction is when you make it,less hard for the consumer to hit the,add to cart button and check out the,instagram gallery like i said follows,the exact same pathway follows the same,rules you want to put the different,variations the colors make it visible,for people make people want to click on,them take a look at them right all that,kind of cool stuff the blogs if you are,a blogger and you want to share some,information about the blogs showcase,that all through the one product store,remember guys that just because you have,a one product store doesn't mean that,you necessarily have to,share only one product right the these,products these businesses they still,have a catalog feature right they still,have you know you can't really break the,rules of shopify there are certain,things that are just going to exist,i mean unless you remove it obviously,but that's you know different um but,remember that at one product store the,main focus is creating the home page as,the official landing page of the,products to not only intrigue,but to achieve the sale that's really,the goals of that so that's all for this,video i'll talk to you guys later thank,you guys for watching peace out bye

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Shopify Tutorial for Beginners 2023 (FULL Store Setup Guide)

Shopify Tutorial for Beginners 2023 (FULL Store Setup Guide)

in this shopify tutorial i'm going to,take you through step by step how to,build a professional shopify store from,start to finish we're going to cover,every single step from signing up to,shopify to launching your finished store,ready to sell your products that,includes choosing a theme customizing,your store website adding products to,your store and also important things,like setting up your legal pages your,payment providers and your shipping,information i'm also not going to waste,your time rambling about things that,aren't important and then try to sell,you a drop shipping course for 9.97 this,video will simply help you getting your,shopify store up and running as,efficiently as possible while also,learning how to use shopify so let's get,started,so the first step is to go to, forward slash shopify or,simply click on the link down below in,the video description this will get you,a 14 day free trial for shopify so do,that now and we'll go from there,great so once we're here we can simply,type in our email address right here and,then click on start free trial and then,we also gonna have to set a password for,our new shopify account and down here,you can also see the current url of your,new shopify store now you can change,that if you want to but eventually,you're going to want to get your own,branded domain something like, anyway so i wouldn't,worry about that too much and then you,can click on create your store now they,want to ask us a couple of questions,about our business which we can actually,simply skip right here and then they ask,us for our name and business address,which is actually required in order for,us to create a new shopify account so,fill that out right here and then click,on enter my store awesome so that will,take us inside of the shopify dashboard,which is what you're gonna learn how to,use in this video however we're not,gonna cover every single thing here in,the shopify dashboard because a lot of,it is self-explanatory and i think the,best way to learn everything is to,actually start building out your store,and then learning by doing learning the,features when you actually need them so,i want to dive right into the fun stuff,and start building out our store,alright so the first step is to go ahead,and choose a theme for our new online,store so we're going to go to online,store here on the left side then we're,going to go to themes and then we can,see that the current theme that is,already installed on our online store is,the dawn theme this is the default theme,that comes with every new shopify store,now choosing a theme you want to make,sure that the theme already is kind of,the design that you're looking for the,structure of the of the website that,you're looking for so you have a minimal,amount of work you have to do until you,are ready to launch your store so what,you can do is you can go to actions,click on preview and then you can see,how this current theme is actually built,up and then you can decide on if this is,actually the right theme for you or if,you want to choose a different theme now,if you want to choose a different theme,you have a couple of different options,so here when we scroll down we can see,that there are some free themes that we,can use that come with the shopify plan,or it can also go to the shopify theme,store right here and then also check out,paid themes which you're gonna have to,pay for so what you can do right now is,to go through some of these options i,would recommend to first click on,explore free themes right here and see,if any theme here really fits your brand,your,your kind of store or the products that,you want to sell so eventually all we,have to do then is to add our products,add our branding and add all of our,content and then our store will be ready,to go what i'm gonna do in this video is,simply choose one of the free themes,right here so i'm gonna click on explore,free themes and i'm actually going to go,for the brooklyn theme right here so i'm,going to click on the brooklyn theme,they also have a couple of different,styles for each theme so you can click,on different styles and decide on which,one you like the most i'm gonna simply,stick to the classic style right here,and then i'm gonna click on add to theme,library here on the bottom and then once,the theme has been added we can see it,right here and in order to actually,change from the default theme to the new,one we have just added we need to go to,actions right here and then click on,publish then again confirm right here,and now our theme will change to the new,theme that we have just added and now we,want to start building out our store so,we're going to scroll up again and then,we're going to right click on customize,and click on add link in a new tab this,way we still have our shopify dashboard,open in the background and we can work,on our shopify store in the shopify,editor right here at the same time so,now we are in the editor of shopify,which we can use to build out our online,store website so i'm going to give you a,quick overview over how this works and,then we're going to start to build out,our website so here on the top you can,switch from different pages so right now,we are on the home page you can also,switch to your product pages to your,collection pages blog pages and so on,but most of the work we're gonna do here,on the home page and you're gonna see,that all the other pages like product,pages checkout pages they're already,built up for you so there's not much,design that we have to do on these pages,then you can also change from desktop,view to mobile view or full screen view,so eventually you want to make sure that,your store looks very good on mobile as,well because a lot of the traffic,nowadays online comes actually from,mobile phones but however we're going to,build out everything here on the desktop,view,then the site is built up in different,sections so it always starts with a,header section here on the top and then,on all the way in the bottom there's the,footer section where you're going to,have a couple of links,and,your legal pages and so on and in,between the header and the footer there,are the sections which you can decide,what you want to put in here so by,default we have a slideshow section here,on the top where you can feature your,store or your products and we also have,a menu here on the top which is part of,the header then we have another section,the rich text section,right here we have collection list we,have feature collection and so on these,are all sections that you can add,manually and also remove so for example,if you want to remove the which the rich,text section we could simply click on it,and then we can click on remove section,right here on the bottom,now depending on what screen size you,have this menu might also display here,on the right side for you but for me,it's here on the left side then you can,click on remove section right here and,just like this this section is now gone,from our website you can also add new,sections by clicking on add section here,on the bottom left and then you can,decide on what kind of section you want,to add so let's say we want to add this,rich text section again we can simply,click on which text section then it will,add it here on the bottom and now we can,also drag it to another position so we,can drag it here,up to maybe below the slideshow and,there we go we have this section now on,our home page again so let's actually,start building and the way we're going,to do it is we're going to simply go,from top to bottom and we're going to,start with the header so we're going to,click on the header here on the left,side and the first thing we're going to,do is to add our logo to our store so,i'm going to click on select image right,here and then we're going to choose the,logo that i have prepared for this,specific store so i'm going to click on,upload an image and then i'm going to,choose this image right here which is,the logo for this specific store,and now as you can see it's already on,my home page so we can click on select,right here on the bottom,and there we go and by the way if you,don't already have a logo for your store,the easiest way to get a logo made for,you which is also very inexpensive is to,simply go to fiverr and then look for,people who actually make logos and you,can get a very good logo for maybe 20 or,if you want to have something more,professional maybe like a hundred,dollars and i'm going to link some of,the logo makers that i use in the,description down below so you can check,them out if you want to,now what i also want to do is i want to,add a white version of this logo right,here because when i have a background,image i want to have it turn to white,because then it will stand out a bit,better so i'm going to go here to the,left side scroll down and click on,transparent logo right here click on,select image and now i'm going to upload,the white version of this,logo right here simply click on open,then click on select and there we go,because we have a background image now,this logo has turned to white however,when i change from home page to let's,say one of the collection pages right,here the logo will turn back to the,default color which is black which which,looks a lot nicer against a white,background so let's go back to our,homepage again and select our header,again then scroll all the way down where,it says announcement bar so what you can,see on top here in black is the,announcement bar of your website this is,a very good place where you can boost,sales by giving your customers a,discount code for let's say black friday,or something,or you can also just type in something,like free shipping on or orders if you,actually offer free shipping for your,store or if you don't want to have an,announcement bar simply untick show,announcement and then it will remove the,announcement bar all together so that's,already everything we're gonna do to the,header right now you can also see this,menu right here which is part of our,header however we're going to adjust,these menu items later in this tutorial,so let's go back to the overview here,and move on to the next section of our,website and the next section is this,slideshow section right here where we,can simply put in images of our brand,and of our products so this is the first,part that people are going to see when,they visit our store so it's actually,quite important that the images that you,put in here are communicating what,products you're selling and also the,values of your brand so you want to make,sure it's high quality and you want to,make sure it communicates,what your store is about,so what we can do is simply add images,to these slides now what i'm gonna do is,because i only have one image for this,store i'm gonna simply delete one slide,by clicking on one slide and then i'm,gonna click on remove block right here,so i only have one slide which will be,simply a static image,for the top of my home page right here,so to add an image we simply click on,slide then click on select image and,then i'm gonna upload one of the images,that i have prepared for this store and,then once the image is uploaded we,simply click on select right here and,there we go this is now our hero image,for the home page of our store you can,also play around with the overlay,opacity right here so we can decrease it,a bit to make the text stand out a bit,more what we can also do is,scroll down,and maybe play with the text alignment,let's say i want to have the text here,on the right side so it's more easily,readable and then also change the text,here to your headline that you want to,put,on your store so i'm going to simply put,something like this,and then i also want to add a button to,the top of my website because i want to,have a call to action on the top for,people who want to like shop immediately,so what i'm going to do here is go to,button label and shop now this is fine,and all we need to do here is add a link,to the button and then the button will,actually show up so we're going to click,on paste a link right here and then,let's um send people to just our,collection so let's go to collections,and then go to,all collections so this way they can see,an overview of what products we are,selling so now as you can see the button,is right here but it doesn't really,stand out i also want to change the,color so the button stands out more so,what i'm going to do is change this,color from black to a bright orange,maybe,maybe like this okay so this is fine so,now i have a nice button right here so,that's everything i wanna do here for,this slideshow section now i'm gonna go,back to the overview here and go to the,next section so here we have a rich text,section which is a place where you can,add some information about your brand,what you stand for your mission or or,maybe,key features of your products personally,i don't have something like this for,this store so what i'm going to do is,i'm going to simply remove this section,by clicking on the section and click on,remove section right here in the bottom,so the next section here is the,collection list now using collections is,a great way how you can categorize your,products into different collections for,example for this watch store that i'm,building right now i can have a men's,collection and also a women's collection,and maybe i also have some other ones,like modern watches digital watches and,so on so this is a great way how you can,sort your products and also a great way,to guide your customers to the exact,product that they're looking for so what,i want to do here is actually only have,two collections one for men's and one,for men and one for women so what i'm,going to do is i'm going to delete all,the other collections until i only end,up with two different collections just,like this and now we can also change the,name of this collection list so let's,type in something like find your style,right here then let's go back and now,before i can tell shopify what kind of,collections should be displayed here i,need to create them first in the shopify,dashboard so this is what we're going to,do next so we're gonna go back to our,shopify dashboard which we should still,have open in the other tab right here if,you have closed this tab by uh for any,reason you can go to this exit sign on,the top left right click and then click,on open in a new tab and then this will,open up your dashboard in a new tab so,you don't have to close your editor,right here,then once you're here you can click on,products and then on collections right,here so what i want to do is i want to,create some collections from scratch so,i'm going to delete this homepage,collection which is set up by default so,i'm going to select it and then go to,more actions delete collection,confirm,and now i end up with a no collection so,i can click on create collection to,start creating a new collection so we,can give it a title in my case i'm just,going to name it men's for men's,collection then i can also give it a,description but to save some time i'm,going to skip this part right now,and then for collection type i'm going,to click on manual because we're going,to be manually adding,products to this collection you can also,make an automated and then decide on,rules which products will belong to this,specific collections but we're going to,keep it simple for this tutorial then i,also want to add an image for this,collection which will represent all the,products that are in this collection so,i'm going to click on add image right,here on the right side and then i'm,again going to choose one image that,i've prepared right here for the men's,collection,this one right here great so now the,collection image is uploaded and we can,click on save here on the top then we,can go back right here to our,collections and we can see that we have,set up a new collections,mens and now we can do the same process,for all the other collections that we,want to add on our store so we can,simply go to create collection here on,the top and then go through the exact,same process so now i've added three,different collections and in order for,me to use these collections right now on,my store i need to make them available,as well so i'm going to click on this,select icon so every,collection is selected and now i'm going,to go to more actions make collections,available,and now i can actually put them on my,website so now we can go back to our,store editor right here and before i do,anything else we want to save the page,real quick save our changes so we don't,need to do everything again and once,it's saved we can reload the page,so,everything is updated and then we can go,to our collection right here and now we,can choose what collection we want to,display here so let's click on select,collection and now let's first choose,the women's collection right here select,and then for the second one,i'm gonna actually choose the men's,collection,so select the collection right here,select collection,men's,select great so now we are featuring,these two collections here on our,homepage what we can also do here on the,next section which is the feature,collection we can feature specific,products of a specific collection here,on our homepage so all we need to do is,select our feature collection then we,can give it a name so let's name it new,arrivals because i'm going to assign,this collection to the new arrivals,collection that i've just created before,so i'm going to click on select,collection and then i'm going to choose,new arrivals,you can also change the style here,i'm going to simply do it,using the grid and then click on save,and now all the products that i have in,the new arrivals collection or some of,them will be displayed here on my home,page but as you can see we don't have,any products yet,in this specific collection so the next,step we need to do is to add some,products to our store so this is what,we're going to do next so again let's go,back to our shopify dashboard and again,click on products here on the left side,and then all products here we can start,adding our products so let's click on,add product right here,and then here we can add our first,product so first we have to type in the,name of our product right here on the,top and also give it a short description,which i'm gonna skip here for the sake,of this video,then the next step we have to add some,photos some product photos um which,optimally should be high quality and,maybe also from a couple of different,angles so the customer knows exactly,what they're about to purchase i'm going,to simply add one photo right here,for the sake of this video and next step,you can set a price for your product,which obviously is very important in,order for having a profitable shopify,store that you're pricing your products,correctly i'm going to simply type in,120 and you can also add a compare price,which is the price that will be crossed,out next to the real price so people see,that this product is actually down from,maybe 150,and is no now only 120 dollars if you,want to you can also set your cost per,item so you can see exactly what your,profit margin is,then you also have to type in something,here for the stock keeping unit,and also type in the quantity if you,want shopify to track how many products,you have left in stock,if you are out of stock,based on the numbers that shopify has,shopify will actually show that on your,shopify store so the customers will not,be able to check out um buying this,product because you're actually out of,stock if you want shopify to continue,selling when out of stock you can simply,tick this box right here and then we,want to scroll down and here you also,have the option to add like different,sizes different colors,or different options for your product,and maybe we have the watch in black and,also in blue and maybe the blue one is a,bit more expensive so this is exactly,what you can set here under options and,then once you have added all the,information about your specific product,we can go back up here and we also want,to add this product to a specific,collection or also multiple collections,so for this watch i want to add it to,the men's collection so here under,collections i'm going to add it to the,men's collection and also to the new,arrivals collection because let's say,this is a product that we have just,received,for our store,and then if we want to make this product,available on our store we have to scroll,up and then we have to change the status,of the product from draft to active,and now all we need to do is click on,save right here on the top and now this,product is available on our store so we,can go back right here to all products,and we can see this is the product that,we have just added we can see the status,is active we have 100 of these products,of this product in our stock,and now we can do the same thing with,all the other products that we want to,add to our store,so now i've added a couple of more,products so we have something to work,with so we can now go back to our,shopify editor make sure you save the,page right here and now it's already,reloaded and you can see,that under feature collection we can now,see our products because we have added,them to the new arrivals collection also,when we would click on the men's,collection right here we can also see,that under men's collection there are,watches that belong to the men's,collection so let's go back to the home,page again,and let's move on to the next section,which is the feature product section so,all we need to do here is go to feature,product and then select a product that,we want to feature on our home page and,here we can see all of the products that,we have and let's say we want to feature,this smart watch right here so we can,select this and then people can buy this,raj watch straight here on our home page,so the next section is the newsletter,section which is for email marketing as,i haven't set up email marketing for,this store yet i'm gonna simply delete,this section right here click on remove,section and there we go so next we're,going to take a look at the footer this,is this part here which is always,displayed on the bottom of your online,store website the first thing that i,want to do is add some links to our,legal pages so to our refund policy our,private policy terms of service and so,on so what we're going to do is create,those pages first so we're going to go,back to our shopify dashboard right here,then we're going to go to settings,and then we're going to go to,policies right here on the bottom now,the cool thing with shopify is that they,already have some templates for,different policies that are required to,put on your online store,so what you can do is simply click on,create from template right here and then,they will create a refund policy for,your specific store with your email and,so on however this is just a template,and you want to make sure to read it,through and add all the things that are,missing or remove some things that don't,apply to your specific business you can,do the same thing with your private,policy right here,and also with your terms of service but,again this isn't like legal advice this,these are just templates so make sure to,actually read it through and adjust them,to your business then on the bottom the,shipping policy you're gonna have to add,manually because this is really specific,to your online store so once you've done,all of that you can click on save and,now we want to make our legal pages show,up here in the footer of our website so,what we're going to do is go back to the,dashboard then close out of these,settings right here then we're going to,go to online store,and then to navigation,here we're going to select our footer,menu right here,and then the first thing we're going to,do is i'm gonna delete the search,function here in the footer i'm gonna,i'm not gonna need this,so,i'm gonna delete this and then i'm gonna,click on add menu item right here and,then under link i'm gonna simply scroll,down go to policies right here,and then i'm going to select all of the,policies that i've just created so,private policy,terms of service and so on then once all,of the policies are added we're going to,see them right here under menu items,then we can click on save here on the,top and go back to our,shopify editor and now we can see them,in our footer menu so these are links,that people can click on and then they,will get to the private policy,site which currently looks like this now,we can also go into some other settings,of the footer so we're going to select a,footer right here and here we can also,decide if you want to have the payment,icons here on the bottom show in the,footer if you don't you can simply,untick this,or the region selector so if people can,decide on where they are located,and also the language selector if you,have multiple languages on your store,and what you can also do is go to theme,settings here in the bottom and then,simply add your social media links um,just paste in the link right here and,then they will be visible,on the bottom of your store so in your,footer as you can see right here great,so now we're almost done with our home,page the only thing that we haven't,changed yet is the top menu which is,what people will use to navigate through,your store so you want to make sure to,have the most important pages here on,the top menu so this is what we're going,to change now so let's quickly save,this,progress so far and then let's go back,to the shopify dashboard then again go,to online store navigation,and then let's go to main menu right,here,now these are the pages that are set up,by default i'm actually going to delete,the catalog right here and also home,and i'm going to leave the contact page,so people can,contact me easily through the navigation,bar on the top and i'm also going to add,some collections so i'm going to add,menu item right here go to link and then,i'm going to go to collections and add,the women's collection,and then i'm also going to add the men's,collection so these are the most,important collections for my specific,store that i'm building here so that's,why i'm adding these collections as,links in the top menu you can also add,other pages like an about us page and so,on and that you want to have in the top,menu let's quickly save this right here,and now we can go back to our online,store editor,reload the page and now as you can see,we have contact women's and men's if you,want to add a page that isn't there by,default yet or that isn't a collection,you can also go back to the dashboard go,to online store pages and then you can,create new pages for example in about us,page or our mission page or whatever you,want to add to your store and now what,we also want to take a look at are the,theme settings of our online store so in,our editor when we go to the bottom left,side click on theme settings we can,actually um make the branding of our,business the same as the branding on our,online store so here we can go to colors,for example and then if you have some,branded colors of your business of your,brand then you can adjust them right,here so for each element you want to,actually add the colors of your specific,brand so that people can recognize your,brand in your online store website as,well,then you can also go to,typography and here you can change and,the font if you have a specific branded,font you can also add it right here so,for example i can change this font to,let's say,monsterat which is a bit more modern,looking,so,let's click on select and then it will,change all the way throughout your,website for all the headings and then,here under social media we have already,added some links to our footer but,here's also where you could do it,then we also have the favicon which we,haven't added yet if you don't know what,a favicon is it's basically what people,will see in their browser so currently,we have this little um world this little,earth icon here as a favicon and we want,to make that our logo so what we can do,is we can go to favicon select image and,then i'm going to simply upload,a favicon that i've prepared for this,store,so let's choose this one right here then,i'm going to click on select and now we,got to save this page as well here and,now when we go ahead and reload our,store page,we should see that new favicon here on,the top as you can see right here then,what i also usually do is go to checkout,right here and then also,add my logo here to the checkout pages i,already uploaded it right here so all i,need to do is select it,and then make sure to click on save and,that's already it now you can take some,more time for yourself to go through all,of these settings but these are,basically the most important ones that i,usually do for my stores before i launch,them and now before we move on we want,to make sure that our store also looks,great on mobile so when we click on the,desktop icon here on the top and choose,mobile view we can see exactly how our,store looks like on a mobile phone and,to be honest this looks pretty nice,which isn't surprising because all these,themes that shopify offers are already,optimized for mobile phones and but,still you want to make sure you check it,and make sure everything looks good so,you don't miss out on any sales because,your mobile version looks unprofessional,but in this case everything looks great,so i'm just gonna move on with the next,step and you can also maybe check out,your other pages so we can go to your,product pages right here check out how,it looks like on mobile and also how it,looks like on desktop and like i said,you probably don't need to change,anything here because shopify does a,pretty good job at designing all these,pages for you after you have added all,of your products and all of your content,so now we're pretty much done with all,of the store pages what we have to do,now is go through some important,settings to make our store ready to,launch so we're going to go back to our,shopify dashboard and here we're going,to go to online store and preferences,so here under homepage title we have to,give our store a name so this is what,people will see when they find your,store on google for example i'm going to,simply put maddox watches,and then you also have the home meta,description and this will just be a,description that will show up in search,engines when people look for a specific,keyword that you have in your meta,description it's not an seo ranking,factor however,it might help you get a better,click-through rate to your store when,people type in a keyword that you have,in your description so make sure to use,some keywords that you think people are,looking for when they are interested in,your products i'm going to simply type,in something random right here,and then for social sharing image this,is what will show up to people on let's,say facebook when somebody shares your,store on a social media platform now you,can change this image if you want to i'm,going to simply leave it as my logo,and then we're going to scroll down to,password protection so currently our,store is protected by a password so only,i can visit my store because only i have,this specific password however when you,launch your store you want everybody to,be able to visit your store because you,want them to purchase your products so,what we have to do in order to to,disable this password is we have to pick,a plan because shopify doesn't allow us,to launch our store before we have,picked a plan so what we're going to do,is click on save here on the top,and then we're going to click on pick a,plan so these are the three plan options,that are currently available and for,most people watching this video the,basic shopify plan will be more than,enough to launch their new store however,you want to keep in mind that these,plans have differences and one the main,difference is the transaction fee so for,every sale that you make on your shopify,store shopify will take a percentage of,that sale and the the higher plan you go,for the less they will actually take so,the lowered percentage will be so at a,specific revenue number per month it,might be,cheaper for you to go for the next,higher plan because you're going to have,less transaction fees but for this video,i'm going to simply choose the basic,shopify plan because this is the the one,that will work for most people watching,this video so i'm going to click on,choose plan right here and then we have,to decide on our billing cycle here i,usually go for the monthly payment in,the beginning because i don't even know,if this store will work out yet for me,and then we have payment method you're,gonna have to add a payment method,however keep in mind you're still on the,14 day free trial so if you do cancel or,close your store before the 14 days are,over your credit card will not be,charged cool so once that's done we are,redirected back to our shopify dashboard,where we can go back to online store,preferences,and then scroll back down to password,protection and now we're able to,deselect the enable password here and we,can click on save and now we are,actually launched so now people can go,and visit our store and actually buy our,products awesome so now we're also going,to go through some important settings,that we have to look at before we launch,our store so we're going to go to,settings here on the bottom left and,we're going to start with store details,here with the basic information i'm,going to click on edit and i'm going to,change this store name from this weird,name right here to medics watches,then i'm also going to put a legal name,of the company so let's say medics,watches llc,and then we also want to make sure that,the address is correct because this,information will be visible on the bill,that will be sent to your customers,then for contact information you also,want to make sure that this information,is correct and we can also click on edit,and we can change the sender email so,this is the email that people will see,when they get emails from you so updates,on their orders when they are shipped,out order confirmations and so on so,what we might want to do is put in,something more professional maybe your,branded email address which is,info at,,and click on save so now when people get,an order confirmation or other emails,from your store they will actually see,this email address which looks a lot,more professional,then you also want to make sure that,your store currency is correct and also,your time zone is correct okay so now,let's go to payments here we need to set,up our payment providers so that our,customers have options to check out and,pay for the products and we can also,actually get paid when somebody buys,something on our store so the easiest,payment provider is shopify payments you,can simply click on complete account,setup right here enter all your,information and then people will be able,to check out using credit cards google,pay apple pay and so on keep in mind,though that shopify payments is usually,the more expensive payment provider,what you can also do is have people,check out through paypal now by default,this will be activated on your store if,you don't want people to check out to be,able to check out through paypal and,maybe because of fees or something then,you need to click on the activate paypal,checkout so this is what i'm going to do,for this store right here,and then people won't be able to check,out through the paypal option and then,another option is to use alternative,payment methods like for example stripe,which is a more inexpensive way of,processing your payments so you can,click on choose alternative payment here,type in the provider here on the top,that you want to go for and then you can,get redirected to this payment provider,and you can set it up like that then,let's move on to shipping and delivery,which is where you can decide on your,shipping prices and your shipping,options so we can go to manage rates,right here and by default there's,already some shipping um set up so we,have domestic shipping united states,with some rates already set up right,here and then the rest of the world as,well so what i'm going to do is i'm,going to delete all of these shipping,zones right here so i'm going to click,on delete and then also delete uh rest,of the world shipping right here and i'm,gonna keep it simple i'm gonna simply do,free shipping for all products worldwide,so what i'm gonna do is i'm gonna go um,down here click on create shipping zone,then here we can create different,shipping zones for different countries,for example we can create one for the,united states for canada and for other,countries and like i said i'm going to,simply do one for the entire world to,make this easy i'm going to choose the,rest of the world right here click on,done and now i've created a new shipping,zone rest of the world however we don't,have any rates yet for this shipping,zone so we're gonna we're gonna have to,click on add rate right here,and let's name this free shipping,and then we're going to keep the price,at zero dollars click on done and now we,have free shipping for all over the,world if you want to add other shipping,zones for example you want to charge,something for the united states simply,click on create shipping zone and then,create a separate one for the united,states and whenever somebody checks out,from the united states this shipping,rate will apply to that customer so,we're going to click on save right here,and then you also want to look at taxes,right here now i can't really tell you,if you should collect taxes or not,because that's really depending on where,you are selling to and where you are,selling from so make sure you inform,yourself what the tax laws are for your,country and for the countries that you,are shipping to so you can set up your,taxes here as well so let's now move on,and click on domains right here,and currently the existing domain of our,store is this one right here so this is,what people have to go to in order to,access our store which obviously looks a,lot looks very ugly with the number and,the my shopify here,in the url so what we want to do is we,want to get our own branded domain and,connect that to our shopify store so if,you already have an existing domain um,you can click on connect existing domain,right here and then connect it like this,or if you don't already have a domain,and you want to make it easier for,yourself you can simply click on buy new,domain and then type in the domain,you're looking for right here and buy it,through shopify and then it will be,automatically connected to your online,store so this is the easy way if you,don't already have domain if you want to,save some money you can also go through,a provider like godaddy buy your domain,there and then connect it through the,connect is this existing domain option,right here awesome so now we went,through all the most important settings,and what we can do now is go ahead and,test our store so in our shopify,dashboard under online store you can see,this little eye icon on the right side,so when we click on this icon our online,store will open up and here's where we,can go through that store we can um,click on buttons so we can go through,the entire checkout process and make,sure everything works perfectly before,you want before we run ads to the store,and before we actually,publish this store so want to make sure,you test out everything go through the,entire checkout process and then you're,basically ready to launch your store

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