how to setup facebook ads for shopify
How to Run Facebook Ads for Shopify 2023 (FULL Setup & Tutorial)before you can start running Faceboo
Updated on Jan 20,2023
How to Run Facebook Ads for Shopify 2023 (FULL Setup & Tutorial)
before you can start running Facebook,ads there's a couple of things we need,to set up first we need to create a,Facebook business page for our store and,then we need to create a Facebook,business manager account then inside of,that manager account we need to create a,Facebook ad account and then we need to,create a Facebook pixel a Facebook pixel,is simply a piece of code that we're,going to put on our store which is then,going to track all the activity that our,visitors are going to be doing on our,store which is then going to be the data,that we're going to use to optimize our,campaign so we can see exactly what,works and what doesn't work and then,once we have all this set up we can,start creating our campaign and set up,our ads alright so the first thing we,got to do is create our Facebook,business page so log into your Facebook,account and then here on the left side,where it says Pages we want to click,here,and then we want to click on create a,new page,then we want to give our page a name so,this would just be our store name in my,case perfect paw apparel let's say store,and then we also have to decide on a,category so this would be let's say,clothing then here we can also put in a,description about our page and then,click on create page on the bottom left,and then here we do want to make sure to,fill in as much information as possible,for our Facebook page which will help us,keep our accounts our ad accounts,healthy and not get us banned when we,start running the first ads I'm gonna,skip this part for this video because I,do have a complete tutorial about how to,create your Facebook business page I'm,going to leave a link to this down below,in the description and I'm gonna just,skip through this real quick here and,I'm going to move on to the next step,now we have created our Facebook page,and we also need to create our Facebook,business manager or meta business,manager whatever you want to call it so,let's go to,business.facebook.com and then once,you're here click on create an account,then here we're going to type in our,business name and also an email address,then click on submit,now we are inside of the Facebook,business manager the next step is to,create our Facebook ad account so you,want to come over here to accounts and,then go to ad accounts,and then click on ADD and click on,create a new ad account,we're going to give our ad account a,name choose the currency and then click,on next,then choose my business click on create,and now we have to assign someone who,will manage this ad account in our,example it's just going to be ourselves,so we're going to choose our own,Facebook profile here and then we're,going to just do full control so we're,going to take this box and click on,assign,great now we've created our Facebook ads,account the next step is to create a,Facebook pixel and put that pixel on our,Shopify store so that Facebook can track,everything that our customers do on our,store so that they're actually able to,optimize who our ads will be shown to,this is absolutely essential if you want,to make sure you're able to optimize,your ads so let's go to data sources,down here and click on pixels,and then click on ADD,and then here you can change the name of,the pixel if you want to I'm just going,to leave it as it is and click on,continue,then let's click on setup pixel now,and then we have a couple of options on,how we can get the pixel on our store,the easiest one if you use Shopify is,just use this first option add code,using a partner integration so we're,going to choose this option and then,here because our store is on Shopify,we're going to choose Shopify,and now Facebook tells us to connect our,Shopify store to Facebook so we're gonna,need to go to our store to our Shopify,store here and start connecting our,Facebook account with Shopify so let's,go to online store and then go to,preferences,and then we're going to scroll down to,where it says Facebook pixel here we're,going to click on set up Facebook,and this will redirect us to the page,where we can add the Facebook sales,channel so let's just click on ADD sales,channel here at the top,and now as we can see here on the left,side we have created a new sales channel,for our store which is Facebook now we,need to go through all these steps to,connect our Facebook account to this,store so let's click on connect account,then here we need to connect the,Facebook page that we have created,before so this would be perfect paw,Apparel Store,then click on connect,and then we need to connect a Facebook,business manager account that we have,also created before so I'm just going to,use this one here click on select,then connect,and then here Shopify is asking us how,much data they're allowed to share from,our store with Facebook now I would,recommend to choose maximum here because,that will allow Facebook to optimize,your ads better so I'm choosing maximum,here and then click on Save,and then here we want to connect the,Facebook pixel that we have just created,before which is going to be the source,of all the data from our store so let's,click on connect here,then we have to agree to the terms and,conditions and click on submit for,review,so now you can see it says your shop is,in review however that is referring to,the shop on Facebook which is not,something we're setting up right now all,we want to do is be able to run ads to,our Shopify store and as you can see,here we are already able to run ads on,Facebook and Instagram because we have,now added the Facebook sales Channel and,installed the pixel,so we can now come back to our Facebook,business manager and move on with the,pixel setup process so we can now check,this box I've completed the setup on,Facebook and then click on next,then here we want to check if our pixel,is actually working so we're going to go,and get the URL of our website so we can,just go to our Shopify store go to,online store click on this icon here and,then just copy the URL from the top of,the browser then go back here to,Facebook and just paste in the URL click,on send test traffic,now sometimes it does take some time,until the pixel is active on your store,so if it doesn't show you that your,pixel is active right away don't worry,just come back in like 30 minutes and,then try again to send some test traffic,and see if the pixel is active and,eventually you should get to this page,where you can see that the pixel is,active then what you want to do is click,on next,then here let's click on finish,and now we want to connect our Facebook,account and also our Facebook ad account,to this pixel so we're going to click on,ADD people here at the top choose our,own Facebook account make sure we have,the full control over this pixel click,on assign,and done and then click on ADD assets,and then choose our Facebook ad account,here click on ADD,and done,and now to make sure our pixel works,properly we also need to verify our,domain so we need to go to Brand safety,here on the bottom left click on domains,then go to add and click on create a new,domain,then here we simply put in the domain of,our store and then click on ADD,and now we need to add this meta tag,which is basically just a piece of code,onto our HTML code of our store so all,we need to do is just copy by clicking,on this code right here then go back to,our Shopify store go to online store,themes,and then go to actions here click on,edit code,and then we want to go to theme liquid,here on the left side,now this looks quite confusing but just,don't freak out just follow what I'm,doing here all we need to do is just,paste in that code in the header section,so here as you can see the header starts,so we just click here click on enter so,we get a new paragraph then we just,paste in the code just like this and,then we click on Save that's all you,need to do to enter the code onto our,store and now we can go back to Facebook,and check if that actually works by,clicking on verify domain here,and there we go our domain is now,verified now sometimes it does take a,few minutes or even hours until the meta,tag is live and you can verify your,domain for me it only took like a minute,until I was able to um verify this,domain after I paste it in the code but,once you see that page here then you're,basically done verifying the domain,great now this domain has been verified,now another thing we need to do is also,verify our Shopify domain because now we,have verified our main domain that,people will see when they visit our,store now we also need to verify our,Shopify domain because when you go to,your Shopify dashboard go to settings,and then go to domains you can see,there's the domain that you have,assigned to your store the one we have,purchased and then also your Shopify,domain which is this one right here and,Facebook also wants us to verify this,domain so let's just copy this domain as,well then go back to the business,manager and click on domains then you're,gonna go to add domains again click on,create a new domain paste in the Shopify,domain click on ADD and then we just do,the same thing again so just copy the,code here go to our Shopify store so I'm,going to just show you again where it is,so online store or then themes actions,edit code,and then go to theme liquid and then,under the head as you can see here we,just click enter and then just paste in,the code for the second URL as well,click on Save,and then again wait like two minutes and,then we can come back to the business,manager here and click on verify domain,now if you're not able to verify your,Shopify domain for some reason what you,want to do is go to the Shopify,dashboard go to settings and then to,domains then click on your currently,used domain as the primary one for the,store,and then under domain type you want to,set this domain as redirect so click,here set as redirect,and then once that's done you want to go,back to your business manager click on,verify again and then you should be able,to see this screen right here once,that's verified you can come back to,Shopify and set the other domain as,primary Again by clicking on this button,and now the next step is going to be to,tell Facebook what kind of customer,actions on our website should be tracked,so that we can then use that data to,optimize our ads and to do that we're,going to go to the three lines here all,tools and then go to events manager here,here let's click on manage prioritized,events,and here we're going to set up our,events for both of these domains so,let's start with the first one here,click on manage events then click on,edit and now we can add up to eight,different events and prioritize them as,well so we need to tell Facebook what is,the most important event that we want to,track on our site so the most important,event would be to it would be a purchase,a conversion on our store so let's first,choose the pixel here that is tracking,all the events which would be this one,that we have already installed and then,we're going to choose the event name so,this would be purchase right here,and then we're going to choose another,event so choose the same pixel and we're,going to use initiate checkout here,and then add another one same pixel this,one is going to be add to cart and then,another event which is going to be view,content right here,so again these are going to be the,events the actions that people do on our,website so that we can use that data to,optimize our campaign the event of a,purchase has the highest priority,because eventually that's our goal to,get people on our store and purchase our,products and then we have initiate,checkout add to cart and view content so,it's basically the customer Journey from,getting to our store to buying something,first somebody views a product and then,they add it to the card then they,initiate checkout and then they purchase,the product so let's click on apply and,save the changes confirm and apply and,then we're gonna do the exact same thing,for the other domain as well so just,manage events edit and then add all the,all the four events based on the,priority here as well as we've just done,before when that's done click on apply,confirm apply,and now we actually want to go and check,if all the events that we have just set,up for this pixel are working on our,store so let's go back to the events,manager and then here we make sure our,current pixel is selected and then we go,to test events then here we just choose,the URL of our store and then click on,open website,and now we are a new visitor on our,website so the Facebook pixel should,already have been triggered so we can,now go back to the events manager and,under test events we can see we have a,new page view so our pixel is in fact,working so now let's go back to the page,again and then maybe click on t-shirts,here and then click on one of the,products,and now again we go back to the events,manager and see what pixel event has,been firing so we have two page views,and then one content view which,represents somebody looking at one of,our products and now we can also just,click on add to cart here,and now when we go back to the events,manager we can see the the add to cart,event has also been fired so the idea is,to just go through the entire checkout,process and see if all the events are,working now you don't actually need to,go ahead and buy your own product just,to see if the purchase event is working,because you're going to notice on your,store if you get a sale anyway and if,you don't see it on Facebook then you,know that the purchase event is not,working okay so hopefully you were able,to follow along here I know doing all,this for the first time can seem quite,of confusing however once this is all,set up we can now finally create our,first Facebook ads campaign let's get,started so inside of the Facebook,business manager to create our first,campaign we're gonna go to all tools and,then to the ads manager the Facebook ads,manager is where we're gonna create and,manage all of our Facebook ad campaigns,now before we go ahead and create our,first Facebook ad campaign we're going,to first go to account overview here on,the left side and make sure we have,completed all the steps so we can run,ads so the first thing we need to do,here is just to confirm the Facebook,page that we want to use to run our ads,with because with every ad it's going to,show our Facebook page as uh the company,that is running that specific ad so,we're going to confirm the page here,this is the one that we've created,before in the video and then we also,need to add a payment method because,obviously we are running paid ads so,obviously Facebook wants to get paid for,showing our ads so let's click on ADD,payment method and when that's done we,are ready to create our first campaign,so let's go back to our campaigns here,and then click on create on the top left,to start our campaign the first thing we,have to set in our campaign is the,campaign objective and because we are an,e-commerce store and we want to sell,products online we're going to choose,sales right here so that is going to be,our objective to get sales on our store,then let's click on continue,here we have to give our campaign a name,so I'm just going to name this pod store,one,and that's all we want to do for the,campaign level for now we can now move,on to the first ad set so you can either,click on next at the bottom right or you,can just directly click on new sales ad,set here and we're going to name the ad,set after the interest that we want to,Target with the ads in this specific ad,set but as we haven't chosen the,interest yet to Target we're just going,to leave the name as it is for now and,later on we're going to come back and,change the name so let's move on to,conversions here we're just going to,leave it at website because we want to,get conversions on our website and then,because I only have one pixel the pixel,is already here but if you have multiple,pixels then you make sure to choose your,correct pixel here the pixel that is on,your Shopify store and then for,conversion event we're going to choose,purchase because we want to optimize our,ads for purchase if you want people to,buy our products on our store so we want,to set purchase as a conversion event,then let's move on to budget and,schedule I'm going to set the budget to,ten dollars per day and then change the,start date to midnight the next day so,I'm gonna just do 12 p.m I'm not going,to set an end date because we are,monitoring our ads every single day and,we're going to kill our ads anyway if,they don't work so I'm not going to set,an end date for this ad set let's move,on to audience here we're going to start,by narrowing down the location that our,ads should show up in so by default it,is set to your own country I want to,change this so I'm just going to delete,it here and then here we can simply type,in the country that we want to Target,with our ads so let's say we want to,Target the United States I would just,simply type in USA and then choose that,Target country you can also add more,countries and locations if you want to,I'm just going to stick with the US for,now then we can move on to age now this,really depends ends on the niche you are,trying to Target here the niche of your,store so if you have a niche where,there's probably more an older,demographic then you want to change the,age accordingly here I usually just,change this to 21 because people who are,a bit older they have more disposable,income that they can actually spend on,products then we can also have a change,to genders I'm just going to leave it at,all genders for now and now we get to,the most important part of this ad setup,which is the detailed targeting so with,the detail targeting we are able to,narrow down the audience that might be,interested in the products that we want,to sell so for example here I'm,advertising a store that sells apparel,for dog lovers so I would just type in,something like dog and then see if,there's an interest for that specific,keyword and as we can see there's dogs,animals which is perfect and this,interest has around about 5 500 million,people inside of that audience so,there's definitely enough room to scale,if I can see that the ads work well with,this specific interest so I'm going to,choose dogs right here and we're just,going to test one interest at a time so,I'm not going to add anything more here,under detailed targeting so now we can,actually scroll up to the ad set name,and then change the name to the interest,that we have just decided to go with so,dogs animals,and then we can scroll back down and,move on with the settings for languages,here because my store is in English I'm,just gonna choose English here if you,are selling obviously in Spain for,example then you want to choose Spanish,then placements we're going to keep this,at Advantage Plus placements that's,everything we're going to do for the ad,set now let's move on to the ad,so here is where we're going to create,the ad that people are going to see so,the first thing is going to be the ad,name I'm just going to name this ad,number one and then we're going to,choose the Facebook page that this ad,will be from so this is just going to be,the one that we have created before here,then we're going to go to add setup Now,by default it has selected catalog if,you choose catalog it will just take,products from your store and then show,them to Facebook users what I want to do,here is just create my own ad creative,when people say creative in advertising,what they just mean is the media that,people see in the ad so this could this,could be a video or this could be an,image so I'm going to do manual upload,here and then upload my own creative and,to keep things as simple as possible,we're just going to use a single image,ad so no video no Carousel post just a,single image and now I'm going to,quickly show you how to easily create a,professional Facebook ad using canva so,let's head over to canva.com again I'm,going to leave the link Down Below in,the description for this tool so log,into your canva account and then let's,click on create a design at the top,right let's do a custom size and make,this a thousand times a thousand pixels,so it's going to be a square Dimension,and let's click on create new design and,then what I like to do is just check out,all the templates that canva already has,about exactly what I'm going to create,so let's say I want to advertise the,hoodie on my store with this Facebook ad,that I would just type in hoodie and,then add or Facebook ad even,and then see what kind of templates come,up so here I have a whole library of,different templates that I can use for,this ad and pretty much all of them look,quite professional there's also video,templates so you can also create videos,ads with canva so let's just take this,first one kind of as a starting point to,create our ad then I'm just going to,delete all the elements that I don't,want to have in my ad so I'm just going,to leave a delete the text here delete,this one as well delete that and,obviously also delete these products,here,and then I'm also going to delete the,banner here and I'm going to keep the,text and then I'm going to put my,product here in the center of the ad and,now to get an image of my product I'm,going to Simply go to my Shopify store,actually visit my store here under,online store preview and then I'm going,to go to the product that I want to,advertise so it's going to be this,hoodie right here I'm just going to go,to the product page then I'm going to,click on the image and then I'm just,going to save this image right here so,I'm just going to right click and then,click on save image and then just save,this image to the desktop then I'm going,to go back to canva and then just drag,in the image that I've just downloaded,into the canvas and now as you can see,we still have the white background the,cool thing about canva is they do have a,tool that can automatically remove the,background all we need to do is click on,edit image here and then go to,background remover,and that will automatically remove the,background of this image what I also,like to do is go back to the image click,on edit image and then go to shadows and,add a drop shadow just like this and,then I'm also going to change the text,to our offer the current offer that I'm,going to be advertising is just that,this item will be 50 off so I'm going to,type in 50 off,and then I'm going to change the second,text to today only make sure everything,is centered and then I'm also going to,add a background to this text here so,let's go to effects then go to,background and then change the color,here to the same color as the hoodie so,let's just pick any color here,like this and then maybe I think this,text isn't really readable as nicely as,this one so let's just also go to,um effects here and then just change the,style of this text so we can just play,around with it here so maybe let's just,take this one and there we go this is,going to be the ad that I'm going to,test with this campaign so let's go and,download the image by going to share and,then download and click on download now,let's go back to the Facebook ads,manager then let's scroll down to add,creative and add our image by clicking,on ADD media add image,and then I'm just going to drag in the,image that we have just downloaded from,canva click on next then again next,for this ad I'm going to deselect allow,enhancements and click on done,now let's also turn on the add preview,so we can see exactly how our ad looks,like as we are working on our ad,then let's move on to primary text this,is going to be what's displayed above,our creative so here I would just enter,something that is relatable to the,customer and also maybe add some call to,action so I'm just going to put in Do,You Love Dogs share your love with dogs,with everyone you meet in this hoodie,and then we're going to add also a,headline this I would just add your your,brand name or your store name so this,would be perfect paw apparel,uh for this example and then for the,description we're just going to add our,offer now with offers you could you can,get very creative so here you can see,the offer is just 50 off only today so,kind of a sale offer what you can also,do is buy one get one free or buy one,get the second one for 50 off you can,get very very creative and um the offer,is really something that is a big factor,in terms of how a good conversion rate,is going to be with your ad so I'm just,going to type in 50 off uh only today,I'm adding the only today to also add a,sense of urgency when people see this ad,which should also improve my conversion,rates then we're going to move on to,call to action this is going to be,what's displayed on the button on the ad,so we're going to change this from learn,more to shop now which is right here,because this is the button that makes,the most sense for this ad ad and then,we're going to move on to destination so,here we want to just put the product,page for this specific product that,we're advertising here to get the URL of,our product page we're going to go to,our Shopify store go to products and,then look for the product that we are,advertising in this case this would be,the dog life hoodie we just click on the,product page and then we're going to,scroll all the way down and then we can,see the URL right here so I'm just going,to copy the URL here copy go back to,Facebook and then paste in the URL in,this field and we can check the landing,page by clicking on preview URL and then,we can see exactly what the landing page,is going to be now here as you can see,the price is 59 for this product and we,don't see anything that says 50 off also,in the header it doesn't say 50 off so,what I would do here is to make sure,everything is congruent with the ad I,would actually go to my Shopify store,and then I want to add a compare price,to this product so it will actually,display a 50 sale so I'm going to go to,edit open bulk editor and then here we,can see the price of this hoodie so here,we just have to add the compare price as,well so this would be 119 and then just,copy this for all the other prices as,well and now when we go back and check,out the product page we should be able,to see the sale here right here and we,can see the previous price and the,actual price right now what we can also,do is add the banner here at the top so,we would just go to Shopify again go to,the dashboard then go to online store,themes click on customize and then we,just click on the header here and we can,change the text to 50 off only today,just like that and now we have also the,sale announcement here at the top of our,page great so now we have created our,first Facebook ad what we can do now is,create more ads Within in this ad set,that is targeting dog animals all we,would have to do here is go to the three,dots go to duplicate and then we can,tell Facebook how many times we want to,duplicate this ad so let's just say we,want to duplicate it once then go to,duplicate and then here we can change,the creative so we can create another,image we can create a video we can also,do a carousel ad so the more ads that,you're going to be testing for your,products the higher the chances that,you're going to actually find an ad that,will perform the best and actually make,you the most money but for now I'm just,going to keep it simple and just stick,with this image ad so I'm going to,delete this other AD again and then the,next thing that I want to do is I also,want to Target some other interests,because the goal is to find the,interests that are the most profitable,for this product so what I would do is,just copy the ad set so I'll just go to,the three dots here click on duplicate,and then we duplicated let's say five,times click on duplicate and now the,only thing that we want to change for,the new ad sets that we have created is,the detail targeting so the interest,that we are targeting so let's click on,the first one here scroll down to a,detailed targeting and then here we can,just again type in any keyword related,to our product or our Niche that we are,targeting so let's again just go with,dog or we can just click on suggestions,and then it will just give you,suggestions based on the first interest,that we have been targeting here with,the first ad set so let's scroll down,and maybe let's also try and Target,puppies this would also be an interest,that definitely is related to the,products on that store then we also want,to delete the the original interest here,so we only targeted one interest at a,time and now we also want to change the,name so we know exactly what interest,that ad set is targeting so we're gonna,scroll up again and then change the the,name to to puppies,and then we're going to do the same,thing with the next ad set and so on,until you have different interests for,all the different ad sets and that's all,we're going to do for our first campaign,so let's click on publish at the bottom,right,in our ads manager we can now see all,the details about our campaign that we,have just set up so under the campaigns,tab we can see this is our campaign that,we have set up we can also click on the,campaign then it will automatically,switch from the campaigns tab to the ad,sets Tab and then we can see all the,different ad sets each ad set targeting,a different interest and then when we,click on each of these ad sets we go to,the ad so this would be the third tab,here in the ads manager and as you can,see here we can turn off each ad we can,turn off a single ad set and so on but,in order for us to know which ad sets to,turn off or to scale we need to set up,our columns here at the top so we can,actually see all the data that we need,to see to be able to make decisions so,to set up our columns correctly we're,going to go to columns and then click on,customize columns,so I've just quickly set up my columns,just like this the way you can see here,on the right side now I'm just going to,scroll through it slowly so I can just,basically copy it,to find the right metrics you can just,type in for example row as right here,and then you're going to find all the,the right metrics to put in the columns,once you've set up the columns just like,this we're going to go to save as preset,here on the bottom give it a name so,let's say default and then click on,apply,now let's quickly go through each of the,columns to make sure we understand what,everything means let's start with,results so that's basically what we have,set as a result for this campaign which,is sales so how many sales has this ad,set made then we have reach and,Impressions this basically shows us how,many people have seen this ad in the,news feed then cost per result is how,much money we have spent to get one sale,then we have CPM which stands for cost,per mil this is how much it costs us to,get our ad in front of a thousand people,so a thousand Impressions then we have,unique CTR which stands for,click-through rate so if you have 100,Impressions and we have let's say two,clicks from those one 200 100,Impressions then we have a two percent,click-through rate so the the clicks,divided by the number of Impressions,then we have cost per unique link click,so how much are we paying for every,single click how many clicks have we,gotten so unique link clicks the content,views how many people have actually seen,our product page then we have add two,cards how many people have added the,product to the cart initiated checkouts,how many people have clicked on checkout,and then purchases how many people have,actually bought the product and went,through uh with the the funnel basically,then for add to cart checkout and,purchases we also have the cost so cost,per add to Cart cost per initiated,checkout and cost per purchase shows us,how much we are paying on average for a,single add to cart action initiative,checkout action or purchase and then at,the end we have purchase rowas rowa,stands for return on ad spend so if you,have a row as of let's say two then for,every hundred dollars we spend on ads we,get 200 back so now how do we actually,read the data that we'll be getting here,for these columns and how do we make,decisions based on the data that we see,let me just give you a couple of the,basics so let's start with you unique,CTR and CPC so click-through rate and,cost per link click if you get a very,low CTR let's say around one percent and,a very high cost per click that usually,means that there's not that much demand,for the product that you're advertising,so it could also be your creative so you,can try and,um and try and advertise some some other,creatives about the same product but a,lot of the time it's time to move on to,another product because obviously people,are not responding to the product that,you're advertising now if you do get a,decent click-through rate and cost per,unique link click and we get a lot of,content views so people go to our,product page but we don't all get a lot,of add to cards that usually means that,we have to change something on our,landing page because obviously people,are visiting our landing page because,they are interested in what we are,advertising but then they decide to not,follow through with adding the product,to the card and and do the purchase so,we have to change up our off offer so,this could be the price this could be,maybe a creative way on how to price,your products like giving bundle offers,giving buy one get one free and all and,all that,um kind of stuff so you have to,experience with your landing page and,also sometimes you have to just up the,quality add some more Trust on your,landing page like maybe give a money,back guarantee and just experiment with,those uh things and then if we do get a,lot of add to cards but we don't get any,checkouts or purchases that means a lot,of the time that people are interested,they add the product to the card so they,want to buy it but then at the checkout,they decide to not follow through with,the purchase so what that could mean is,that maybe the shipping cost is too high,that they weren't expecting or maybe,something is off in your funnel,sometimes even your funnel doesn't work,so something is there's an error or,something on your checkout page so you,want to go back to your store and make,sure everything works perfectly and,maybe also play around with the shipping,price maybe also offer free shipping to,to see if then people are willing to buy,your product now let's say we've been,running our ads for a day or two and now,we have some data in our account that we,can work with and optimize our ads what,we would do here is just look at what ad,set is performing the best here in this,campaign so let's say for the top one,the golden retriever ad set we have some,a good CTR we have some add to cards and,maybe even some purchases and let's say,the other three here at the bottom are,performing very poorly what we would do,here is just turn these ad sets off and,then we're going to use the other assets,that are performing well kind of as a,basis to find more interest groups so,what we would do here let's say this is,the best performing ad set is click on,duplicate and then we just let's say we,do three more ad sets click on duplicate,here,and then what we're going to do is we're,going to click on each of the new ad,sets scroll down to where it says detail,targeting and then we're going to click,on suggestions and find more,um more interest that are related to the,interest that is already working well so,let's say golden retrievers is working,well then obviously uh dog races so dog,types are working quite well for this,campaign so what we would do here is,just try different dog breeds so let's,try German Shepherd here and then for,the next one we're gonna go with,um let's say French Bulldog and again,you just want to go with one interest at,a time so I'm going to delete the golden,retriever here and then for the third,one we're gonna go with let's say,Rottweiler again delete the golden,retriever and then we just want to keep,doing that so turn off all the ad sets,with the interest that are not working,well and find new interests with the ad,sets that are already working well I,hope this video was helpful to you if it,was make sure to smash the like button,down below and subscribe to the channel,if you want to see more in-depth,tutorials just like this one I wish you,all the best with your new print on,demand store and I'll see you in the,next video
The above is a brief introduction to how to setup facebook ads for shopify
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Shopify Dropshipping - How To Run Facebook Ads I Master FB Ads in 20 minutes
Shopify Dropshipping - How To Run Facebook Ads I Master FB Ads in 20 minutes
so you've been looking around searching,video after video on youtube and,learning a ton of information about drop,shipping but you are still and i say it,again still stuck on one part if you're,watching this video right now how in the,world are you supposed to set up your,ads start running your first campaigns,and start driving traffic to your,website and doing this profitably,without wasting any money in the wrong,direction well i'm about to break down,absolutely everything step by step and,giving out all the sauce on exactly how,to set up and run your ads profitably so,all that time and energy that you've,been looking into this information on,drop shipping you can actually put it to,use so that you can start making that,passive income that you deserve and,start getting the results that you need,with your online store sounds too good,to be true well i've already done the,work for you testing out multiple,product after product and spending,millions of dollars advertising so that,the same methods that i'm going to be,teaching you today you can go ahead and,implement that i'm still using on my,stores that are generating six and seven,figures yearly so with that being said,grab your pen grab your paper get ready,for this sauce because we're about to go,all the way in,what's going on everyone my name is ac,hampton i'm an eight figure marketer and,a business coach who teaches people how,to test build and scale their online,businesses profitably if you know who i,am thank you for always coming back and,showing me love and if you're new here,welcome in and get ready for some insane,value before i head into this video you,guys know that each and every single,week i give out a free one-on-one,consulting call to one lucky winner who,took action and follow these steps so,that you can streamline your success for,e-commerce and i will be announcing the,winner from last week somewhere inside,this video so make sure to stay tuned,the entire way to see if it was you but,if you want the chance to win this week,all you have to do is in the comment,section below comment the word ad and,what your biggest takeaway from this,video was and throughout this video if,you find yourself having any questions,at all or maybe you're just feeling,stuck and you're not getting the results,that you're looking for with your,business head over to my instagram ac,underscore hampton dm me the word,youtube so i can reach out and help you,out in any way possible so when it comes,down to it facebook ads can be extremely,confusing no matter if you've been,running them for a couple of years or if,you're just starting off with all the,changes that have been consistently,happening over the years it's important,that you're up to date with exactly how,to run your ads so that you can get the,most return of the money that you're,putting in the more prepared you are,before heading into running your ads the,better outcome that you're likely to see,along with less money being spent in the,wrong direction so if you're on a budget,to get your ads going and start getting,those purchases that you deserve i need,you to pay attention right now the main,focuses that you need to have before,stepping into running your first ads is,number one and probably the most,important having a trending winning,product so let me be clear about,something first you can not okay you,cannot head into drop shipping thinking,that you can sell any and every single,product because if that is your mindset,you're going to blow a lot of money in,the wrong direction when looking for a,trending winning product some key,factors that you should be looking for,is a does to solve a problem which is,going to add to the longevity of being,able to sell it b is this product being,sold for 25 or more which is going to,allow you to make some profit and get,some better margins while doing so see,does this product have a wow factor if,there is a wow factor on this product,there's going to be a nice amount of,engagement based off of the comments and,the shares on your advertisement which,is going to tell you that customers are,interested and genuinely interested in,this product and lastly d is their area,of improvement based off of my,competition and this is based off of how,your competitor is selling the product,so that you're able to find ways to wipe,them out and take control over the,entire market itself once you then,decided on the product that you're going,to sell that meets all those,requirements that i just listed the next,thing that you're going to have to focus,on is the advertisements that you're,going to promote the product with the,advertisements are so important because,this is what's going to allow you to get,cheap traffic to your store and make,more of a return on the cost that you're,paying to promote it the ads are also,what helps you stick out from your,competition now i'm no video editor,which is why you should always make use,of your resources unless you are a video,editor yourself i personally like using,viral ecom ads for my videos but in,order to make sure that they come,exactly how you want them to i,personally send them an example of my,competitors ads with a pro and cons list,listing changes that i would make in,different ways i would market it so that,i can actually set myself apart from my,competition and if you want to check out,viral ecommerce to get your own ads made,you can check them out with the link in,my description to get 20 off every order,that you have with them now like i said,i'm always trying to spend as less as,possible to gain as much data and sales,as possible and that's exactly what,creative testing allows me to do now,hold on hold on before you ask yourself,what in the world is creative testing,let me break it down for you a creative,testing campaign allows you to test out,different thumbnails and videos against,each other at a very low cost so that,you're able to see which thumbnail or,video has the potential to perform the,best for you at the cheapest cost while,bringing the most customers into your,stores now this is a key step a key,staple that you cannot skip if you want,to make the most out of your budget that,you have to spend so without further ado,let me go ahead and show you exactly how,to set this up so first and foremost you,want to make sure that you test out the,thumbnails and the videos in two,separate campaigns by testing them,separately you're allowing yourself to,keep your data consistent and not skew,it all over the place and let me clarify,that i am not testing these campaigns at,the same time i test my thumbnails first,which means that i would be testing my,three different thumbnails all on top of,the same video so that again i'm keeping,something consistent and i'm able to,really see how each thumbnail is,performing i personally like testing my,thumbnails out first so that i know,exactly what's going to actually stop my,customer and watch my video and then i,put that winning thumbnail on top of,three to four different videos so i can,gauge solely what video will perform the,best so let's go ahead and set that up,so that you have a visual of what i mean,so as you can see i'm currently on my,ads manager and the first step when it,comes to setting up your creative,testing campaign is first you come over,here create and then you come over here,to conversions and before you ask me why,i did conversions am i looking for,purchases no i'm not looking for,purchases at all i'm just trying to see,which ad and which creative is going to,bring the cheapest traffic to my store,so like i said you stay on creatives you,come over here and click continue and,then in the title i like to go ahead and,put thumbnail creative testing after,that i like to go ahead and turn on the,cbo which stands for campaign budget,optimization so i just turn on the cbo,and then because i only have three,thumbnails i'm gonna go ahead and set a,thirty dollar budget here but if you,have four thumbnails it'd be 40 if you,had five thumbnails it'd be 50 and so on,and so on and so on after that you go,ahead and click next and now we are on,the ad set level so here i'll go ahead,and just put thumbnail one video one,select your pixel and then for the,conversion event i'm always using view,content again which advertisement or,creative is going to bring the cheapest,traffic to my store on the start date,you can basically just start this off,whenever show more options i do like to,put an asset spin limit of at least five,dollars so the ads do spin locations i,like to do the top five countries the,united states united kingdom australia,new zealand and canada so we're gonna go,ahead and place all that in here real,quick then as we scroll down i'd like to,do age range of 21 through 65 all,genders keep detail targeting completely,broad and completely open and then i,like to scroll down and i like to keep,on automatic placements and that's,basically it on the asset level so let's,go ahead and check out the ad level so,here i'm going to name this the exact,same i did on my ad set level and then,as we scroll down past the ad setup,you're going to keep single image or,video on and then you're just going to,add the media and then remember we're,only testing out a thumbnail here so,everything else stays congruent so if i,just want to test out a thumbnail i'll,come over here to edit video thumbnail,manual and i'll just choose one random,one and you're probably asking what,should i be putting in my description,and my headline and more like i told you,i'm no video editor and i'm also no,copywriter so i'm allow whatever's,working in the market to work for me so,the product i end up putting on here is,a portable neck fan and i'm letting you,know right now hint hint this is an,amazing okay amazing product to sell,this summer what i'm going to do to find,out what my primary tech should be and,my headline is just go look at what my,competition is doing so if i go to ask,fine then type in these type of,credentials to figure out all the top,biggest competitors who have sold this,product it's going to show me absolutely,every single one of them and then from,there i can just pick and play with the,primary text and headline and all that,should be in more so for example i could,go ahead and just take this one right,here and i'll go ahead and put this in,primary text but let's say i like this,headline more i might use this one so,beat the heat this summer portable,hanging net fan,and then for the description i basically,use the same thing on every product so i,just put the star i like to put 5 stars,rated 4.9 divided by 5. that's kind of,what i use on all my descriptions and,then lastly come to call to action and,then hit that shop now and then when,you're done it should look a little bit,like this so that's thumbnail one video,one you guys know we have two more to go,let's go ahead and jump into it so i'm,simply just gonna come over here and i'm,gonna click duplicate,and i'm gonna do it twice,so now i have a total of three different,ad sets and on the actual campaign level,you know that my cbo is thirty dollars,so that part is complete then i'll come,over here name this thumbnail to video,one then come over here and type in,thumbnail three video one and then from,here the only thing that you're gonna do,is just test out different thumbnails so,like i said all this down here stays the,exact same and i'll just come over here,to edit media edit video thumbnail and,maybe i'll just choose this one same,exact thing on the thumbnail number,three keep everything the same go to,edit video thumbnail and then choose,your next thumbnail so now i have this,thumbnail and this thumbnail and this,thumbnail all going towards the same one,video once you're done you're gonna go,ahead and click on close and then,publish now that we have our thumbnail,test set up i typically allow this run,to right around 2500 impressions so that,i can collect as much data in the,shortest time span possible which is,typically about half a day to a full day,itself but yes i do stop all my ads at,2500 impressions but am i asking for you,to manually look at it every single day,all day hot guy it no i am not that is,what the best benefit of ai is so,facebook's ai system has a rule that you,can set up on your ads manager that will,actually turn off your ad sets once they,hit a certain metric so for this one,being 2500 impressions let me show you,how to set that up so what you're gonna,do is highlight each advertisement come,over here to rules and then create a new,rule and then you're going to go ahead,and click on next and now you're just,going to name this impressions greater,than 2500 apply it to all three of those,ad sets and then here on the conditions,this is where i'm saying you can set a,rule for all of your impressions so you,can literally come over here and type in,impressions greater than 2500 and then,add the rule time range you want to go,ahead and do today and then for the,schedule you want to do this,continuously so that facebook's ai is,checking this every single 30 minutes,and then right when you're done with,that you just come over here and click,on create now running your thumbnail,creative test is great and all but you,might be wondering what is the actual,determining factor to decide which,thumbnails perform the best for you and,ultimately this comes down to which,thumbnail received the highest,click-through rate the lowest cost per,unique link click the lowest cost per,thousand impressions and the longest,average video watch time but i do break,that down in even more detail right here,in this video so make sure to go ahead,and check it out once you find which one,performed the best for you you're just,going to do the exact same setup that i,just went over for video testing but,instead of using three different,thumbnails you're going to use your one,winning thumbnail on top of three,different videos now that you're,finished with creative testing and you,figured out which video thumbnail is,going to be the most favorable for you,it's time to set up your first purchase,campaign but before we head into that,this video has a ton of value and this,is just a small inside look in what i,provide in my one-on-one mentorship so,if you're already learning exactly how,to run your own online business,successfully completely one-on-one with,my team and i by your side grabbing you,by the hand and completely tailored,around you no matter what your,experience level is head over to my,instagram ac underscore hampton and dm,me the word mentorship to apply or you,can also apply with the link down in my,description ten new spots have just now,opened up for the month of july but they,will go fast so make sure you reach out,to me and i can't wait to help out in,any way possible now let's go ahead and,get into your first purchase campaign,which is going to really start to bring,in exactly what you've been looking for,which is purchases and profit and to set,up this cold interest testing campaign,i'm gonna break it all down right here,right now so the first thing you're,gonna do is now that you see that i'm,actually on my ads manager you're gonna,come over here to create and then you're,going to do conversions again and then,after clicking create it's going to,bring us to this screen right here which,this is considered our campaign level of,our advertisement in each campaign you,have the campaign level where the,campaign budget will be set then you,have the ad set level where the minimum,spins and targeting will happen and then,lastly the ad level where the,advertisement will be set up all these,levels go hand in hand with each other,and are all under the exact same one,campaign so to set your first campaign,up we're going to start off with a cbo,which stands for campaign budget,optimization like i was referring to,earlier so first thing we're going to do,is we're just going to go ahead and name,this we're going to name it cold,interest testing so then after naming,your campaign you're going to scroll,down you're going to turn on your,campaign budget optimization so i always,like start off with 100 budget when i'm,testing which is going to allow me to,spend at least 10 dollars on each ad set,and give me 10 different assets that i,could do that with to see which one is,actually going to do the best and give,each one of them a fair chance to prove,itself to me so the main reason why i,like using cbo's for my purchase,campaign is because it allows facebook,to do the spending for you and then push,the budget towards your best performing,assets while slowing down on pushing,money into assets that may not be,performing the best for you so let me,show you a little bit of insight of what,that looks like so then after setting,the budget on the campaign level you're,going to come to the ad set level and,we're not going to name it right away,we're going to scroll down we're going,to go ahead and select our pixel after,selecting your pixel you're gonna go to,conversion event and you're gonna do,purchase and then for my purchase,campaigns i do like starting this off at,midnight the following day so you just,come over here to the next day and,you'll just go ahead and set it up for,midnight and now like doing show more,options and i like to go ahead and put,five dollars right here locations you,want to use the same top five countries,age stays at 21 through 65 and then,detail targeting is where you're going,to actually start testing out different,audiences that might relate with this,product so let's go ahead and stay with,this portable neck fan as an example so,some things that might work really well,for this is we can come over here and,type in fan and if you're ever confused,on what audiences that you should be,testing just go and read the words of,the advertisements of your competitors,i'm seeing things like gifs in here hot,flashes right here outdoor sports right,here summer and so much more so for this,example we're going to go ahead and,start off with summer so i want to be,clear the reason why you're only seeing,one interest on here is because you will,never stack these on top of each other,say i have summer and portable fan on,here and they're stacked on top of each,other how are you going to tell me which,one got a purchase or didn't so that's,why we always break it down specifically,for each ad set only one interest and,then for the audience size of any,interest we like to choose i like to,stay anywhere between 5 million and 80,million with my audience size and you,see this one works out pretty well right,between 42 million and 50 million as we,scroll down we go ahead and do automatic,placements again and then before we go,to the ad level we want to go ahead and,name this interest so this one's called,summer soldier's name it summer cold,interest and then on the ad level this,is where you're gonna go ahead and put,that winning creative that you now have,found after doing creative testing so,now on the ad level i'm just gonna go,ahead and name this winning,advertisement and for the rest of what,you need to put on your ad level that's,just gonna be what's already in that,winning creative so you've now set up,your first interest but you have to,remember we're allocating ten dollars,towards each ad set with a hundred,dollar budget which means we need ten,overall so what i'm going to do is on,the asset level i'm gonna go ahead and,duplicate this nine times and then it's,just as simple as just taking,suggestions and finding other interests,that you might want to start off with so,beaches would definitely be a good one,because you know people are going to be,traveling to beaches all summer and,don't want to feel overheated and then,we're just going to continue to keep,going down the list and getting,everything set up so i might try out,summer vacation,swimming pool would definitely be a good,one and you see i'm naming every single,one of these assets off of the entrance,that i'm actually testing with and i'm,gonna go ahead and set up the rest real,quick,and boom we now just set up our first,gold inches campaign and look you see,all the way down you're seeing how,nothing is stacked and everything's,broken up in complete detail and now,it's time to let your money work for you,and after setting that up i always like,to let my ads run for about four days,and during those four days i'm using my,kpi or key performance indicator,calculator to determine what needs to be,cut and what should keep running so i,can potentially scale what's working for,me another factor that's going to play a,role in this is the amount that you're,actually spending on your ads you're not,always going to be profitable right away,and you need to allow at least a 400 net,loss before moving on to the next,product sometimes with a couple products,you might have to warm it up and you'll,see that you might lose a little bit of,money before your ads actually start to,pick up and take off but this does not,mean that you should just go ahead and,let your ads run and money be spent with,absolutely no regards though you have to,know how to read your data to understand,when you need to be cutting what's not,working for you reading your data can be,difficult if you're a beginner but if,you are in my one-on-one mentorship we,make sure to break it down and help you,understand what's working and not,working and the why behind it but to run,you through quickly one of the most,important things that you need to know,is what your breakeven costs are meaning,how much are you able to spend in order,to sell this product and still break,even or better off be profitable from it,and as you can see my kpi calculator,tells me exactly that so for example on,my current store that i'm running you,can see that on my kpi sheet my,breakeven cost for purchase is 42,dollars and 80 cents so as you can see,on my ads mandatory any single ad set,that has surpassed that 42.80,it has now officially been cut i don't,play any games with my money if i'm not,making profit from it it's getting cut,immediately never be scared to cut,assets that are not working for you,because this is what allows facebook to,push more and more money into the assets,that are performing for you while,allowing you to find different interests,that can keep making you more money now,once you continue looking at the metrics,that are coming in on your ads manager,and continue to keep practicing cutting,by your kpis things will start to make,more sense and become even more clear,but like anything you have to continue,to practice and be open to learning like,i said starting your journey with,e-commerce can be confusing and even,intimidating at first but that does not,mean that you shouldn't start it just,means that it's up to you to take the,steps to learn how to do it the right,way and always be a student to the craft,my team and i have been able to help,students from all different experience,levels from all around the world really,learn how to feel confident in,e-commerce and use it as a form of,passive income to start building that,generational wealth that we're all after,i know that this video was packed with,information but i want to see you all be,as successful as possible so make sure,to rewatch this take notes and crush,those ecommerce goals that you have set,for yourself now before i leave you all,to it you know that i cannot forget to,announce the free consulting call winner,from last week's video and the free,one-on-one consulting call winner from,last week is,the dropbox shop the dropbox shop,congratulations on winning reach out to,me on my instagram at ac underscore,hampton let me know that you won we can,hop on a zoom call look over your,products look over your facebook ads and,help you out with anything that you may,be having questions over and if you want,the opportunity to win this call for,next week make sure that in the comment,section below you comment the word ad,with your biggest takeaway from this,video i hope this video gave you all the,exact insight that you've been needing,to really get started and take off with,your drop shipping career i can't wait,to see you each and every single week,this is ac with supreme ecom and i'm out,fast
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