how to run political ads on facebook

Setting up Facebook Ads for Political Campaigns

local and national elections here in the,philippines will be happening next year,2022 and in this current world scenario,there's never been a better and safer,way of campaigning than doing it in the,world of social media,aside from the fact that it's not a,scarce resource compared to the airwaves,of tv and radio broadcasters placing ads,on social media is also very cost,efficient and can be micro targeted,based on the wide variety of social,media users here in the country and in,the whole world this video is for all,the interested media buyers that seek,political clients now or maybe in the,future,also for all political campaign teams,who are now starting to strategize and,even for the politicians themselves to,be aware of the things they need to,secure before finalizing their plans for,their campaign so if you're one of them,this video will tell you exactly how you,can set up electoral or political ads on,facebook,let's cut to the chase,hello hustlers and entrepreneurs,advertisers and politicians welcome to,this another video about facebook,advertising i'm john a facebook ad,strategist and ceo of cornell media,advertising agency in this video we're,gonna talk about what you need before,you can run political ads on facebook,and you will also learn the exact,process that you need to go through,let's start with the requirements first,one is the business manager facebook,business manager is a tool that allows,you to manage multiple facebook pages,create and manage ads give access to,people who you work with to grow your,business organizations or in this case,your personal brand if you're a,politician you don't have an automatic,business manager account if you are,already a facebook user but you can use,your same login credentials to sign up,with this tool just go to,business.facebook.com click sign up and,you're good to go,number two is add account an ad account,is basically where you can launch and,manage ads input your payment methods,and assign partners that will work with,you in running advertising campaigns you,can create multiple ad accounts actually,but facebook will only allow you to have,one when you're a new user of business,manager and will grant you more ad,accounts if you spend for ads on a,regular basis next requirement is an id,that can prove your citizenship the,thing is you're only allowed to,advertise within your country of,residence and using the same currency,your country has to help guard against,foreign interference ahead of upcoming,elections all advertisers who want to,run electoral or political ads in a,certain country must have their ads run,by a person who has confirmed their,identity and is authorized in that,country you can provide either an id,preferably a passport driver's license,national id,or an authorized facebook form that will,serve as a proof of your identity next,is a verified page owner the owner of,the page that will carry your ads should,be a verified user of facebook,especially for running political ads and,then for the last one advertising,disclaimer we will talk more about this,later as we discuss the ad authorization,process of facebook the ad authorization,process consists of three steps step one,confirm identity in your country go to,facebook.com id and you will be,redirected to a page in your account,settings make sure that the two-factor,authentication is turned on before,submitting an id or unauthorized form so,we're here at facebook.com id you can,have your,id uploaded or a form authorized,in this case i chose,upload an id,and,i browsed my photos and uploaded my,password after i submitted it i received,this notification saying that they're,reviewing my information and in my case,actually just hours after i uploaded the,id i got this notification saying that,the idea that i have provided as proof,of my identity has now been confirmed,actually you can,wait for,about 48 hours they said that the review,process takes within that time frame so,just be patient because facebook,manually checks and verifies your,identity through the id that you have,uploaded now they have hesitations don't,worry because your data is encrypted and,not visible to anyone inside facebook,even including you step two is to link,ad accounts and manage disclaimers so,after confirming your identity a page,admin must link your ad accounts to your,page and provide a valid disclaimer,now when you're at your page you go to,settings,you can see here a tab that says,issue electoral or political ads,note that only page admins can manage,disclaimers okay so you click this,and then,you connect your business manager here,so both to business manager and then set,it up in the business manager you can,set this up,here,okay,you,uh it's already checked there i confirm,my identity and then now i can create a,disclaimer so what is a disclaimer by,the way a page admin can create a paid,for buy disclaimer so if you have seen,an ad you may have noticed that there is,a paid for buy,freeze there under the name of the page,that's the disclaimer now here you can,create a disclaimer so you have options,it's either uh you use your organization,name or your name you can choose if you,will use the organization name or your,personal name but,uh you will be required to enter,additional details if you want to use,your organization name so what are these,information it will require you,information like maybe another name that,you can use,the confirmed phone number a confirmed,email address with a domain that matches,with it and you should receive a,decision on your disclaimers within 24,hours once a valid disclaimer has been,approved for a page in your country the,page will automatically qualify for page,admin country location transparency if,you choose to include the page name in,your disclaimer you'll be unable to,change the name of the page while,disclaimers are linked to the ad account,associated with the page running ads,about social issues elections or,politics in your country now let's go to,the last step step three,explicitly informing facebook in your,campaigns that you're running a special,category ad so when you submit this ad,review takes up to 72 hours to complete,per ad submitted take note that ad smart,as about social issues elections or,politics are entered into the ad library,for seven years what's the ad library by,the way it's a public searchable library,containing all ads including issue,electoral or political ads it helps make,advertising transparent globally by,giving people more information about the,ads they see to go to the ad library,you'll just need to type,facebook.com ad slash library on your,browser and you can see this interface,now you can choose what the ad category,is so here you can choose all ads or,issues elections or politics,specifically so this is the thing that i,said that will be posted there publicly,and it's searchable,so this is uh based on the principle of,facebook they try to be transparent as,much as possible now maybe you're asking,how to specifically and explicitly say,to facebook that this is a political ad,so when you have your,disclaimer ready and page ready add,account ready when you create an ad you,can see on that campaign level special,ad categories and you need to select,social issues elections or politics now,that's it,those are the steps for you to run,political ads on facebook but there's,more i have an additional six tips to,successfully make this happen for you,your client or your team number one,there should be no url in the name of,the advertiser it should not like be,voice.org number two don't use short,names for the advertiser name because,facebook don't like acronyms but a quick,solution here is using lowercase letters,if you can't really get away with,acronyms number three use a page solely,made for a candidate or a campaign for,that candidate at least one page admin,or as much as possible the owner of the,page should have confirmed his or her,identity number four don't use a,personal phone number and email address,assign one that's purposely made for the,campaign or the candidate number five,make a website of the candidate or,politician with a matching email address,this is for two reasons building your,own audience outside the facebook,platform just to be safe and also for,the verification process of facebook to,see alignment of your website and email,address for example if your campaign,website is vote for huwan.com then the,email address that you need to submit to,facebook should be like admin at vote,for hawan.com now the last one,the sixth tip is to be aware of the laws,and regulations because as facebook said,in all cases it'll be up to the,advertiser to comply with any applicable,electoral or advertising laws and,regulations in the country they want to,run ads in if relevant authorities make,us aware of an ad that's in violation,with a law they will carefully review it,and take appropriate action if you want,more videos or information about this,book a 15 minute discovery call with me,or connect with me directly through the,links in the description now do you want,to know how to run facebook ads the next,video will help you master facebook ads,set up in roughly one hour see you there,you

The above is a brief introduction to how to run political ads on facebook

Let's move on to the first section of how to run political ads on facebook