how to run facebook lead ads

How to Create Facebook Lead Ads: Step-by-Step

hi guys today we are going to see how,you can run lead generation ads on,facebook let's say you have website and,you want to collect the contact,information of the people who are,interested in your product or service,you can do that easily by posting lead,generation ads on facebook so after,watching this video you will be able to,create lead generation ads on facebook,like this,where you can add a signup form so if,your visitors are interested in your,product or service they can submit their,contact details in the form now once a,visitor signs up on your ad you will be,able to get their details on google,sheets like this,and you can contact them about your,product,okay next we will also see how you can,get more leads from your ad,by providing interesting offers like,this,and you can ask your customers to sign,up to get these offers,for example we will see how you can,provide a freebie like this,so if a vista signs up,they can get it by clicking download,this will encourage your viewers to sign,up,and get more offers that you provide,next we will also see how you can design,the content for your ad so that you can,attract the right people to your,business,so once you post lead generation ads you,will be able to reach out to your,potential customers and eventually get,more conversions now if you want to,learn how to create a newcomer site for,yourself you can check out our ecommerce,course by clicking here,okay so let's get started i'm brian from,website learners and let's create lead,generation ads on facebook so to do that,we are going to do two parts,the first part is to create your,facebook ad so to create a facebook ad,we are going to do five steps the first,step is to log into your facebook,account so to log in,let's go to facebook.com,ads manager,now here enter your login details,and click login,once you've logged in,next you need to select the type of ad,you want to run,so to select that click create,now here choose the type of ad you want,as i want to run lead generation ads i,am going to select this,and click continue,now here enter the name for your ad,i'm going to enter that,okay once you've selected the type of ad,click next,now here you need to choose your,facebook page,if you already have a facebook page you,can just click here select the page you,want and then start designing your ad if,you don't have a facebook page,you can create it by clicking here,okay so to create a facebook page just,click here,now here you need to enter a name for,your page,i'm going to enter crossfit next select,the category that matches your business,so let's search for fitness,and you can see we have got the options,related to fitness select the one you,want i am going to select this one,and now we need to add a profile picture,to our page so just click here,and select the photo you want to add i,am going to select this one,click open,and the profile picture has been added,once you are done,click create page,next you need to accept the terms and,conditions of facebook,so just click here,and click agree,okay so we have now successfully created,a facebook page once you have created,your page,next let's go to step two which is to,set a budget for your ad,now in order to run ads you need to pay,some money to facebook,and here you can set how much you want,to spend on your ads,so to set it click here,now you can either choose a daily budget,or a lifetime budget i am going to leave,it as a daily budget,and here enter your budget,i am going to enter a daily budget of 5,so facebook will take five dollars every,day for showing ads to people,once you set up the budget,we can now go to step three which is to,select the audience for our ad,now by selecting the audience you will,be able to reach your target audience,who will be interested in your ad,so to select the audience first you need,to select the location of your audience,so just click here,and enter the location you want as i,want my ad to reach people in california,i am going to search for california and,select it,and here select the age group of your,audience you need to cover to show your,ad,so just click here,select the age group you want i am going,to select up to 50.,next you need to select who will be,viewing your ad,as my ad is related to fitness,i am going to leave it at all,now here you need to select the people,who might be interested in your products,so just click here,click browse,and then select interest,as my ad is related to fitness,i am going to select fitness and,wellness,and here i am going to select physical,fitness,so now your ad will be shown to people,who are interested in physical fitness,now in the same way you can select many,options you want,next if you want you can also reach out,to people who are interested in other,pages like yours,so to do that,let's go to facebook,now click here,search for fitness,and then click pages,now enable verified here,and here you can see that we have got,all the verified pages related to,fitness if you want to show your ad to,people who are interested in this page,just copy the page name,then go back to ads manager,and paste it here,now select that page,and the page will be added now in the,same way you can add any page you want,okay so now we have successfully,selected our audience,once you've selected your audience we,can now go to step 4 which is to design,your ad using acca method,acca stands for,attractive connect convey and action,these are the four important rules you,need to follow while designing,so let's see these steps one by one,okay now to design your ad click next,and here you can design your ad,now people usually scroll through,facebook quickly so in order to make,them stop and see our ad first we need,to attract people with that ad we can do,that by adding an image which can,attract people easily so first let's add,an image or video which we want to,advertise so to do that let's click add,media,and select what you're going to add,as i want to add an image,i'm going to select add image,and click upload,now select the image you want to add,then click open,click on the image,and click next,now here you can see the preview of how,your ad will look like once you have,added an attractive image,people are most likely to stop and see,your ad so next we need to connect with,people who will be interested in our,products,you can do that by explaining their,needs in a positive way,so let's enter the text which you want,to show here,i am going to enter my own text,next,you need to convey how your ad will be,useful for them,so let's enter that in a headline,and description,and finally you need to provide a call,to action for your ad,as i want my customers to sign up before,getting my products,i'm going to leave it as sign up okay so,now we have successfully designed our ad,once you have designed your ad now,instead of asking your customers to give,their details if you give them any,offers of freebie people who are,interested in your offer might like it,and they will give their details to get,the freebie first let's create a signup,form to collect the data from our,customers,to do that,click create form,now here enter a name for your form as i,am going to give a diet plan as a,freebie,i am going to enter diet plan now click,in row,enter the heading you want,and enter the description here,once you're done click questions,and here enter where your customers need,to fill up the signup form,i am going to enter that,now here choose what type of information,you want to collect from your customers,as i want to collect the customer's name,and email address,i am going to leave it as it is now if,you want to collect a customer's phone,number,you can just click here,go to contact fields,now select phone number,and as you can see the field has been,added,in the same way you can select any field,you want to add,okay now as we are collecting the data,from our customers,we need to provide a privacy policy to,the customers which explains how the,company will handle the customer's data,so just click here,now if you already have a privacy policy,you can add the link here as i don't,have a privacy policy,i'm going to create one so to get a,privacy policy link let's open a new tab,enter connect to your privacy policy,and then open the site,now this is the site which is going to,help us generate our privacy policy,now here enter your company name and the,location,i am going to enter that,and click generate,now here you can see that we have got a,privacy policy,now to get the privacy policy link,you need to create a new page called,privacy policy in your wordpress site,and then copy this content,and paste it here,so let's copy this,and go to our wordpress dashboard,then go to pages,and click add new,now here enter the title as privacy,policy,and then paste the content here,once you've done that,click publish twice,now here you can see that we have got a,link for our privacy policy page so,let's click here to copy it,then go back to ads manager,and paste it here,then click here and enter the link text,i am going to enter privacy policy,okay once you've added the privacy,policy link just click completion,now enter the message you want to show,after the customer signs in,i am going to enter that,and here select the call to action,button,as i want my customers to download a,diet plan from my ad i am going to,select this,and enter download here,now here you need to enter the link of,your ebook,and this is the ebook i created for the,diet plan,if you want to know how to create an,ebook for free you can watch this video,okay now to get the ebook link,first you need to upload the ebook to,your google drive,to do that let's open a new tab,then go to google drive,now drag and drop the ebook from your,computer,and if we click here,you can see that the ebook has been,uploaded,now to get the ebook link,just click here,and click share,then click here to get the link,now copy this link,go back to ads manager,then paste it,here if a customer wants to get this,ebook,they need to enter the details,and then they can download the ebook,okay so now we have successfully,designed our ad,once you're done designing your ad we,can now go to the final step which is to,publish this ad,so once you've made sure your ad is good,you can go ahead and publish your ad,so to publish our ad,let's click publish,and click publish again,now choose a payment method,and click next,here enter your card details,then click save,and your card details will be saved,now facebook will automatically take the,daily budget you have set,from your saved payment method,and our ad will be published once it is,reviewed by facebook,so let's close this,and if you see here a rad is in review,so now facebook reviews your ad which,usually takes less than an hour,and if you click refresh after some time,you can see the status as active like,this and once your ad is reviewed it,will be posted on facebook,so now we have successfully published,our ad on facebook,which means our ad is now live on,facebook,so to see how it works let's go here,click edit,then click new lead generation ad,now click here,and select this,then click copy,now open a new tab,and paste it here,and press enter,now if you click show add,you can see that we have got our ad so,this is how your ad will be shown to,other people,now we have successfully created and,published our ad on facebook,okay now let's say if a customer is,interested in your ad,and click sign up,they will get the signup form and now if,they enter the details,and click next,it'll take them here,and click submit,now to download the diet plan,they can just click download,and as you can see the red plan has been,downloaded,okay,this is how your customer can sign up to,your ad and then download your ad plan,now once your customers signed in their,data will be collected,next let's see how you can view your,customers information,so review that,let's go back to ads manager,close this,now scroll here,and click facebook lead,now to get your customers data,click download,now click csv,and you can see that a file has been,downloaded now to open the file you need,to upload this file on google drive,so let's go to google drive,now drag and drop this file here,and now if you click here,you can see that we have now got our,customers data,now you know how you can get leads using,facebook ads,okay so that's it guys this is how you,can run lead generation ads on facebook,now if you want to know how to run,facebook ads to increase traffic to your,site you can just click here and watch,this video now if you want to create,lead generation ads designed by an,expert you can click here and hire a,professional from fiverr also make sure,you click the subscribe button to see,more videos from us so thanks for,watching i'll see you in the next video,take care bye bye

The above is a brief introduction to how to run facebook lead ads

Let's move on to the first section of how to run facebook lead ads