how to rotate ads on facebook

How to rotate Facebook ads evenly within an ad set

hi my name is Michael Holmes and you're,watching tech rific make sure to,subscribe to the channel as well as hit,the bell notification icon for more,videos on marketing technology and,software reviews and tutorials in this,video I'm going to explain how to rotate,your ad budget evenly in an ad set on,Facebook Ads manager now first I want to,briefly explain how the ad manager is,set up if you are already familiar with,that manager and just want to skip to,the answer to the question make sure to,hit the the timestamp in the description,box but but I think this is a useful,back information for people that are,wanting to know why you would want to do,something like this so here I have the,the Facebook Ads manager you'll see that,your ads are split up into several,different columns here so there's a,campaign level the ad set level and then,the ad level I'll briefly explain what,each of these means the campaign level,is your overall objective so when you,create a new campaign you can choose,between any of these objectives here,including driving traffic conversions or,actual physical visits if you have a,physical store but but any of these,objectives you can set up at the the,campaign level the ad set level is where,you define your audience so how old are,they are they male/female what are they,interested in and then you can also set,up your budget and the schedule the ad,is the individual ads the the text and,the display that that runs on these ad,sets to give you an example here we have,this ad set here and we have several ads,here and the goal here is really just to,drive traffic to blog content to kind of,boost kind of a blog content,amplification if you will so the the,default by Facebook is when you have an,ad set is to pick a winner which ad is,performing the best and usually Facebook,will just kind of dump all of the money,into that to one particular ad in this,case we have different blog articles,that we value equally and want to rotate,and AD,set budget equally now a possible way,around this is to put the different,articles into different ad sets but then,you run into the issue of if you're want,to use the same targeting for all of the,articles you really should have them all,in the same ad set putting the same,targeting on different ad sets creates a,situation where your ads are competing,against each other so that's where what,I'm describing in this video is very,important which is to rotate the ads,been evenly within an ad set and instead,of having a Facebook choose a winner to,just evenly distribute that ad spend and,I'm going to show you how to do that now,choose a an ad within the ad set and,we'll choose edit here and then I'm,gonna also select the other ads that I,want this to apply to and I'm gonna,choose to create a rule and I've see,that I've got the four ads selected I,could do this also at the campaign ad,set or ads level and have it apply to,everything but you definitely want to be,careful when you do that because again,the default on Facebook is to put more,money into the ads that are performing,better so I you just want to be,cognizant of that and make sure you're,only applying this to what you want to,and so in this case I'll just choose,these four ads we need to set up two,rules one is going to be to turn the ads,off once they hit a certain number and,then the second one will be to turn them,back on at the beginning of the day so,we'll set up the off first and you'll,see that there's a number of different,conditions that we can set here these,include lifetime spent the cost per,results but we're gonna look for word,daily ratio spent in if you hover over,the tool box here you'll see that this,is a ratio which is zero point a number,between zero point zero and one point,zero of how much money you've spent over,the day and that's what we'll choose,here and this number is going to be what,I'd recommend here is to divide however,many ads you have that you want them to,be run evenly across so I have four here,so that would be a 1 divided by 4 would,give us Oh point 2 5 but say for,instance it was 5,there would be 0.2 like 20% of the day's,budget would be evenly distributed,between five different ads so for this,we want the daily budget is greater than,0.25 or and this is something I,struggled with you can't just hit point,because it'll say please enter numbers,only so you have to hit so you have to,zero first and then the point and then,I'll put two five in there you can,choose to have it evaluate any of these,different time periods I'm going to,choose for this to be a daily thing and,the attribution window this is going to,be more applicable if we're monitoring,conversions but we're not so we can,ignore this the schedule is to run,continuously I'll be notified through,email and I can add in a different,account managers here as well under the,subscriber menu I'll just name this real,quick and I'll choose create,now choose clothes and I've got to,create that second rule because these,are going to turn the ads off once they,hit that threshold to turn the ads back,on again I'll create an honour rule and,then choose again the daily ratio spent,and then this time I'm just going to do,is smaller than 0.25 or 0.25,and then choose that for today and,continuously and I'll just put turn ads,back on now you'll you imagine like once,the the ads turn off at the new day when,the ad budget is reset and the each ad,has spent zero percent of the new budget,then this rule will run and we'll turn,the ads back on so I'm going to create,this rule,and now let's go to manage rules the,other way to get to this menu is if you,hit the the drop-down on the top of the,account here to go to all tools it's,under creative manage and then automated,rules a good way of checking to see if,this is working or not is we can hit the,preview button here,and it says if this rule were to run,right now it would affect these two ads,and we can view in the ad manager just,to make sure this kind of makes sense,so this is the the turn back on rule and,so this is going to effect these two ads,and you'll see it's a change this to the,daily figure for this particular ad set,campaign it's a budget of $2 per day and,you'll see that these the actual spend,is below fifty cents so it's going to,turn these ads on now let's look at the,turn off rule and we'll preview this,and we'll go to view,ads manager and again it's that same $2,per day budget and you'll see that this,one is above 50 cents per day and then,this one there's also above 50 cents per,day so that's how you can rotate your ad,spend evenly within an ads set if you,have any questions or comments please,leave those in the space below and make,sure to check out the playlist for other,Facebook advertising tutorials and,thanks again for watching terrific

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