how to put ads on facebook for free

Full Facebook Ads Course For SMMA 2022alright so over the past months i,probably had over a hundred

Hendz Advice

Updated on Jan 20,2023

Full Facebook Ads Course For SMMA 2022

alright so over the past months i,probably had over a hundred requests,from people on my channel that wants me,to make a tutorial on facebook ads for,smma that works in 2022. so in today's,video i did just that now if you're not,into smma social media marketing agency,this facebook ad strategy is still gonna,apply to you so if you're running for,example let's say an e-commerce store or,a local business this advertising,strategy is still gonna work for you so,what i did today is i spent two hours,setting up a powerpoint going over how,to run facebook ads step by step and,it's gonna be a complete beginner,tutorial so in the beginning of it it's,gonna be ridiculously simple and basic,but the further we get into it the more,advanced the video is gonna get and once,we get to the end of this video we're,actually gonna get into some really,advanced advertising strategies that the,gurus are charging two thousand dollars,or more for but as you know on my,channel we're keeping it real so i'm,gonna give you all the information for,completely free i don't have any course,i have absolutely nothing to sell you,and over the past year i've been,operating a marketing agency that's,producing over a hundred thousand,dollars profit every single month and,i'm using this channel to document my,journey and i'm trying to be as,transparent as possible on this channel,i show you my results i show my mistakes,i pretty much just show like everything,on how to run this business but i'm not,going to waste your time so let's get,into the powerpoint but before we get,into it i just have to tell you that,this video is gonna be life changing,there is just no doubt this is one of,the best videos on facebook ads out,there so you have to grab your notepad,and set aside some time you should,really just not be the guy that just,skips through the whole video and just,notes down some weird stuff like this,video is really about to change your,game so if you have clients or you're,looking to get clients this is the exact,strategy that you can use to get results,for your clients so do not click off and,just set aside 15 minutes or 20. i'm,going to be honest just say this at 30,minutes because you just have to watch,this like it's literally gonna change,your game but let's get inside of my,computer and actually look at the,presentation all right welcome to my,complete facebook ads tutorial for smma,but as it says i mean works for any type,of business and as you also say it says,complete facebook in one word maybe i,think that that's weird but anyways this,is a step-by-step guide that's gonna,teach you literally everything on how to,run facebook ads in 2022 whether you,have an agency which this video is,directed towards energy owners but even,if you have an e-commerce stores or a,local business this advertising strategy,is still going to apply to you so grab,your notepad because this is going to be,one of the best videos you have seen,about facebook marketing and i'm still,here my camera just doesn't really fit,the presentation all right so before you,run facebook ads there's a couple of,things you need to know and these are,absolutely must know things so make sure,that these things are prepared if you're,working with a client make sure the,client already got all this set up so,the first thing is going to be the,facebook pixel the facebook pixel has to,be installed on the client's website and,the facebook pixel is the thing you use,to track conversions and the thing is to,track data so if you don't have a,facebook pixel you're not going to be,able to see what's make the sales and,you're just not going to get any data,the second thing you need is to figure,out how to use their ad account and what,i recommend to do here is to be an admin,on the client's ad account you do not,want to run the ads on your own personal,account you don't want to risk a ban or,anything like that so what you want to,do is just to have the client open a,business manager and they probably will,have a business manager already and what,you then need to do is you need to give,your email out to the business so that,they can add your email as an admin to,their ad account and their business,manager and once you have admin access,there you can run their ads now the next,thing you need to know is how you're,going to pay for ads and what i,recommend here and this is just a must,do you have the client put in his card,or paypal or whatever he or she chooses,to pay for ads with into their ads,managers you're not going to spend any,of your own budget if the client pays,you 2k you just profit that money you're,not going to spend any of that money on,the advertising you want to make sure,that the client is actually paying for,the ads and have their card inside of,their ad account the next thing you want,to have prepared and this is going to be,very easy especially if you're working,with a business so if you're doing sma,it's going to be pretty simple i would,assume at least in most cases you want,to have a verified business manager and,a verified business manager means that,the client has been putting in their,documents into the facebook manager,which means you know they've been,putting in their business documents onto,the ads manager because if you don't,have a verified business manager you are,risking getting banned and if you get,banned it's just going to be a headache,you can always solve a ban it's not,really a big deal but you just really,want to have a verified business manager,so just check that with your client you,can run without it but just know that,that's on your own risk verified,managers doesn't really get banned,unless you're breaking the rules and i,know the powerpoint is a little bit,boring because you can't see me but this,is a study session all right if you're,serious about your business you should,watch this even though it's a little bit,boring but anyways let's go through the,ads manager structure so when you first,get into the facebook business manager,it's going to be very confusing i,totally get it but that's why i'm making,this video and i'm making it,ridiculously simple for beginners and as,i said in the beginning of this video,the later on we get into the video the,more advanced it's going to get and just,before we get into that hopefully we'll,click a like on the video and subscribe,because i'm trying to be as transparent,as possible here and just create a,really great channel that just helps,people and also have a completely free,discord group no upsells i don't ever,try to sell you anything that's linked,in the description full of agency owners,and entrepreneurs who just really wants,to change your life and i'm always in,there giving out free advice but the,business manager getting on facebook and,advertising for the first time can feel,incredibly confusing i remember when i,first were there i learned most of this,myself but i did have a mentor just kind,of help me out just to understand the,structure but the facebook ads manager,is going to be very very hard to,understand when you first get into it so,i'm going to show you one of my ad,managers that i've been using for,multiple clients so let's just get,inside my computer and get into the more,kind of advanced stuff it's still very,simple and then after that we're going,to get into all the strategies you're,going to see exactly how to make tons of,money for your clients but let's get,inside my arts manager alright so we're,inside my ads manager and i'm about to,show you just how this whole thing works,so i'm not gonna look at the camera,really but let's get into it so as you,can see this is probably very confusing,but quickly though we can see that we,have a campaign right so we have,different campaigns what's going on,inside of all these campaigns you will,be able to see here in a second but we,have different campaigns and just let's,look at one of them spent 29 000 pounds,so that's more than dollars probably 35,000 i don't know it's just a little bit,more than dollars let's just pretend,it's dollars 29 dollars or thirty,thousand and we generated ninety two,thousand so that means for every dollar,spent we made three point zero nine,dollars back so that's a decent return,we can obviously always get it higher on,this campaign we have three point four,but it's still a pretty profitable,campaign as we had a very high margin on,this project and it generated over 2 800,sales so what we can see is we have a,bunch of different columns the first one,is the name of the campaign which you,can make whatever you want then we have,delivery that's just whether or not the,campaign is on so i'm gonna ignore some,metrics so just know that the metrics,that i ignore and don't talk about are,stuff that you don't even need to worry,about either the next thing we're going,to have is the budget and this just,shows how much the campaign is spending,every single day so one of them is a cbo,i'll get way more advantageous i'm going,to explain all of it spending 180 a day,and this one are individual inside of,the ad set and i'm going to get into,that so we can see is the amount spent,so as i said 29 000 or 30 000 generated,or go over here again 92 000 then we,have the reach how many people is three,is pretty obvious then we have the,results which is you know how many,percent spin and then we have the cost,per results so these are pretty much all,the columns that you need when you,actually run a campaign you should also,have click to rate add to cart etc so,let's get into that so as you can see,the cost per result here is 10 pounds,but as i said let's pretend it's dollars,10.13 is pretty reasonable but we should,probably see a high ross as well then we,can also see the link clicks it's not,really something you have to see but you,could we can also see the add to cars,and you can add a bunch of columns so,let's get into that but first of all,let's talk about row as this is the main,metric you have to pay attention to when,running an agency or just anything that,has to do with ads ros is basically how,profitable they are it's the return on,ad spend so if you have a release of,three that means for every dollar you,spend you make three back if you have a,loss of 10 every dollar you spend you,make 10 back it's pretty much just a,return on investment kind of right to,return ads and then we just have the,value how much you've sold for so what,you can do is you can come up to columns,here and you can customize your own,columns so we could go for multiple,metrics here now you should just copy,what i have so you can search them up,here you can search for website rawas,you can search for budget you can search,for link clicks some of these you will,already have but one thing you should,search for is ctr so that is the click,to rate what percentage of people that,are watching are clicking actually onto,your website or whatever you're,advertising to so if you have a,click-through rate percentage of one,that means that one out of 100 is,clicking on your site and if you have a,click-to-rate of 5 or 10 that means that,5 or 10 out of 100 is clicking on your,website and an ideal click rate is going,to be anything over five so if you have,a campaign that's running at let's say,two percent click rate you should just,get a new video ad or a new audience,because it's just clear not working you,cannot judge results based off of a low,click rate it's very important that you,actually master these things that we'll,get into in a second but definitely want,to add click to rate so now i just added,it we should be able to see it's,actually not that high but if we see it,one of the cameras right at 4.2 which is,reasonable but you kind of want to have,it higher but as i said though you can,come up to columns you can customize,them and just put in any metric you want,so as you see i have the budget i have,the raw ass just pause the video here if,you want to see but you should have most,of these already but now let's get into,what you probably have been waiting for,how to actually run your facebook ads,and how to just perform incredible and,make money for your clients of your own,store or whatever it is that you're,trying to advertise let's get into the,actual strategy all right so now that,we've been through the structure of the,facebook ads manager we have to talk,about what makes a good campaign a good,campaign can be multiple things but,usually will be sales or if you're doing,legion a good campaign could be how many,leads you're getting just basically a,successful ad so there's four main key,factors to what makes a good campaign a,good product which is what makes you,money and the first one is the product i,have to be honest with you if you're,working with a client that has a bad,product it's going to be hard for you to,get results even though you are an,expert i'm just telling you i'm very,very confident in my facebook ad skill,but if my client has a horrible product,and i'm just saying like most of them,don't really have that but if they have,a horrible price it's just going to be,very hard for you i have to be honest to,make them good sales a good ad won't,sell a bad product now the next key,factor of a campaign that's performing,good is the creative a creative is,basically what you show them the video,on the text so a creative could be a,photo that they look at and click,through create it can be a video,basically just the content right the,creative is everything on facebook,because it's obvious if you don't have,good content if there's nothing cool to,pay attention to people are just gonna,scroll like why would i watch something,that's boring and why would they watch a,creative that just doesn't apply to them,so if you're for example selling a pain,relief product for a client of yours,that's gonna help them with neck pain,you have to be relatable you should have,a testimonial in it that talks about,someone else's story who actually felt,better after using the product it's just,very important that you have a good,creative and a good creative is,typically first in the introduction so,that's a hook so if you have back pain,that could be someone laying down,stretching they're backing and you hear,the crank sound the sound of relief then,you show the product and then after that,you get into a testimonial someone,talking positively about the product and,in the end it's cta call to action,you're making someone come from your,video ad or photo ad onto your website,the next thing is the audiences what,types of interests should you target,well the audience in creative is heavily,involved with each other because a,creative is basically a marketing,analyst you see down here in the left,corner the creative is kind of a type of,your approach so if the creative is for,example something like say goodbye to,acne and then the audience is people,that doesn't struggle with acne but they,struggle with blackheads well you're,kind of missing out so the creative has,to match the audience so if you're,selling a neck pain product you should,not target arm pain as the audience,right you should have neck pain in the,video and neck pain in the audience so,the audience has to relate to the video,this is where most people go wrong they,have a good creator but the audience,doesn't relate to it so the click to,rate is not just a video ad because if,the video doesn't have the right,audience they're not going to click so,if you want to have a high clicked rate,on your campaigns which we talked about,it's just key you have to have an,audience that fits the video because you,know it's just like music right like a,guy that listens to pop music probably,not that interested in like rock or,metal right so it's just obvious right,the audience has to match the creative,the fourth key factor that makes a good,campaign is the marketing angle this is,your approach it's pretty obvious i mean,it's called marketing angle i guess you,understand what it means but it is the,approach you're taking so marketing,angle could for example be something,such as like say goodbye to blackheads,and you know you've been struggling for,too long it could be an emotional one,right like you deserve better or another,marketing could be aggressive like it's,time to take control of your life or,another one could be a funny marketing,angle like there's so many different,approaches but the thing that is,important is that the marketing angle,matches the creative and the creative,matches the audience the product doesn't,have to match because that's obvious,right like it would obviously not target,something that doesn't relate to the,product but if you can have a marketing,angle that matches the creative and the,audience i mean the creative has a lot,to do with the marketing angle you're,pretty much good it's gonna be like very,easy for you at this point so these are,four pillars of a successful campaign,and if you can master all four of these,you're gonna have a very easy time,making someone else or making another,business or yourself money through,facebook ads it's really not that,difficult as long as you have a strategy,and on the next slide i'm literally,gonna teach you the exact strategy,everything is gonna be incredibly good,and if you just follow this video and,you launch it you are gonna make results,for your clients so if you have the four,pillars down you have a good product you,have good creatives you have a good,audience and you have a good marketing,it's going to be very easy for you and,what you can now do is to actually get,into the strategy so let's look at a,strategy how do we actually advertise,all right how to launch your first ads,now after this slide i'm literally going,to launch ads in front of you or not,publish them i'm gonna show you exactly,how to launch ads so you will see a,walkthrough on that on my screen inside,of my own facebook account but before,that let's look at it so on facebook you,can choose the budget you can choose,pretty much everything and this is all,gonna make sense on the next section of,the video when you're actually looking,at my screen but your campaign has to,run for 10 a day there's no point,running for anything more than that,unless you're doing legion but i'm not,talking about legion right now we're,talking about selling physical price,this can also work for memberships gyms,you can work for everything you should,just always want to work with a new,client or you have your own stores i'm,just going to refer to clients now but,this is the exact same strategy if you,are drop shipping or whatever you do so,ignore the client aspect if you don't,have clients but this strategy is always,going to work so what you do is you run,an ad set at 10 a day and you're gonna,have seven adsense so that is ten,dollars times seven which means you're,going to spend roughly 70 a day and what,you want to have is you want to have one,interest in each so that's also going to,be seven interest one in each and then,you're going to target 18 to 65 in the,years and i know this probably sounds,confusing if you're selling a product to,older people why would you target 18 to,65 wouldn't you just target 40 to 65 and,65 is plus by the way it doesn't cap at,65. now the reason for that is that,facebook optimizes in a very strange way,and if you mess too much around with,optimization you're going to have a,little bit of a problem so the best,thing to do on facebook nowadays is to,keep it broad and the thing that's so,interesting about the platform is that,when you keep it broad it does,everything for you that's where people,fail at facebook ads they want to take,more control than they let facebook do,but you do 18 to 65 and if the product,or whatever you're selling is selling,more so towards 50 year olds facebook is,gonna stop spending money on 20 and 30,and 40 year olds they're only going to,spend money where it works same if you,have for example five countries the next,section there is the country are you,gonna go worldwide top five you know uk,canada australia new zealand and united,states this can be your top five,countries there's many approaches but,let's just say you run into these five,countries and it starts selling a lot in,australia facebook is gonna stop,spending money on united states you're,gonna stop spending money on uk canada,new zealand so that's the great thing,you don't really have to narrow down the,second you start narrowing down your ads,you're pretty much messing up the,optimization now the next thing you want,to do is in a test campaign you want to,have two to three creatives that means,two video ads for example and one photo,the creative you can pretty much just,call it the content so i typically,structure it like let's say two videos,of the product and one photo that's a,pretty good formula because if you only,have ten dollars a day you don't want to,spend you know one dollar per right you,want to just have two to threes you have,some breeding room new dollar can spend,anywhere so that means that in a total,campaign you're gonna have seven,interests and you're gonna have ten,dollars a day per which means seventy,dollars and seven interest all right so,now that we talked about some things,that probably just sounds weird to you,i'm actually gonna show you how to do it,so it all makes sense because now maybe,you're thinking if you're not an,experienced advertiser what is ten,dollars a day what is 1865 how do i even,choose that well let's get inside of my,ads manager that i showed you earlier in,this video and i'm actually just going,to break it all down for you so let's,just look at it all right so now we're,inside my ads manager and i'm going to,show you how to launch your first,campaign hopefully by now you click a,like on the video and subscribe i just,would truly appreciate it it's really,the only thing i would need in return if,you don't want to do it that's fine but,please just click a like and subscribe,that would be super awesome but now,let's actually look at it so we here,have the ads manager that we just talked,about these are all campaigns so what,you want to do is you want to create a,campaign now on this account we can't,create a campaign right now so i'm just,going to edit it but you want to come,over here and create a campaign so let's,look inside of the campaign the first,thing we do is we name the campaign the,product where we're selling i mean this,is just my strategy you don't have to do,this the name doesn't affect the,performance but let's just say that i'm,selling an acne remover i'm going to,name the campaign acne move for example,then you scroll down here and as i,talked about if there's something that i,don't mention then just don't bother,don't think about it so if you think,like why didn't he talk about a b test,while a b test is irrelevant now you,don't have to worry about it or why,didn't he talk about auction type well,just don't touch it leave it to the,basic so what we do is we name it then,we come down here we don't want to mess,with the campaign budget optimization,it's very good but not when starting all,right so i just changed the campaign so,here we have a campaign you want to run,seven or six ad sets a day when starting,but this campaign is going to be just,five ounces for now because i'm not,gonna add more but pretend it's seven so,as you can see here's the campaign and,here is the ad set under the ads it is,the video ad so there's one ad set two,three four five right pretty simple you,wanna have six or seven but i just have,five for the example of it so now let's,scroll to the actual ad sets what you,can do is you have to set up the,conversions it's very simple just follow,what it says what you want to aim for is,purchase always optimize for purchase,unless you're doing legion but i would,just assume you don't in this video then,what you want to do is you want to,schedule ads and i recommend just,schedule your ads to midnight just to,keep it like simple there's no point,taking any risk so just like a great,rule just schedule them to midnight,because the thing is when you're on,facebook ads you want to make changes,only once per day because if not you can,kind of mess a little bit with,optimization so a good rule is just to,publish your assets at 12 every single,day because then you are sticking to the,ones per day rule so you can scale this,to 12 but you can make your own time i,mean you can start scheduling 3 pm all,the time 5 pm 11 am whatever you want to,then we come down to the country so here,you have to pick i'm not going to make,this decision for you because it,completely depends on what you're,selling are you going to target the uk,are you going to go worldwide if you go,worldwide you can exclude third world,country so you can go worldwide i can,actually show you this right now because,worldwide is very good so if you look at,my screen here i mean i guess you're,already looking on my screen we can,search for worldwide then we can put in,the whole region then we can switch from,include to exclude so then we can for,example exclude africa because they're,most likely not gonna buy from us then,we can exclude mexico i mean just coming,up random examples but you can pretty,much exclude anything you would like to,exclude and that's pretty much it you,can go worldwide you can do whatever but,this is up to you just target a country,that performs good so you want to ask,your client what he's been doing well,with in the past and if it's new you,will just have to test and if you don't,have any clue just go by the top four or,five countries just go actually just go,like united kingdom usa and canada or,you can go with european countries,totally depends on the market but you,know if your client has had success in,australia before you just want to target,australia play it safe right so the next,thing you want to do is you want to come,down to the ages so you can edit that 18,to 65 now i know it's a 30 here but this,is a little bit older campaign just,stick to the basics here 18 to 65 plus,then you come down to the interest so,let's just say we're selling an acne,product we could for example surfactant,is not going to show up because there is,no interest on facebook called acne so,what can we do we can for example search,for skin skin care well that's basic,everyone's gonna target skincare that's,the thing like if you're starting out,and you have no data and no advantages,it's gonna be very hard for you to break,into a huge interest like skin care so,if you're selling a skincare product you,shouldn't target skincare because it's,just where all your competitors are you,have to just find your own little,untapped interest so that could for,example be like targeting maybe like,kylie jenner she has a skincare brand,the people interested in her are most,likely into skincare but it's not as,direct right you're not competing with a,huge market you're finding an untapped,interest that still has the same type of,audience so now targeting an interest,like that you're going to be able to,actually move away from the big,competition you could also target,different interests such as beautiful,skin natural skincare it's a little bit,more specific when all your competitors,are targeting skin care you could target,beautiful skin you could target,dermatology you know just a bunch of,nerdy skin care interest because you,don't want to go where the mass is going,but let's say we're selling an acne,product we can surf our skin no don't,run any of this actually let's run,beautiful skin now we can click,suggestions here it's going to show so,many good interests and keep in mind the,interest is what's going to sell right,like if you target the wrong interest,you're failing the whole marketing angle,perspective right so we can maybe go,with cosmetics we can go with anti-aging,cream face just what i want to teach you,is that you can use the suggestion bar,it's going to show you 30 suggestions of,things that similar to interest so for,example where to go with netflix and,then we hit suggestions i'm going to,show right now netflix is a very good,interest by the way i don't really know,why but you will see similar stuff right,so suggestion is going to be your best,friend when trying to find good interest,but you also want to make sure that you,are a little bit untapped so next thing,we can do is to click on the detail,targeting button when you first start,out i'm telling you you really should,have it on because i told you leave it,up to facebook when you first start out,they know better than you they just do,they know better than me too because i'm,not a system i'm not a machine i kind of,look like a machine but i'm just not so,what you want to do is you want to hit,reach people beyond your d yeah why do i,say the whole thing you just want to hit,the detail targeting button all right,and then when you scale when you're like,actually trying to make more money,trying to make changes you can turn that,thing off later and then you want to go,with placements i don't recommend doing,manual the reason we do manual here is,because we just tried out something new,you always just want to go with every,placement and the thing is like if your,video doesn't fit stories it's not going,to go to stores anyway so so many people,are always worried like i don't want to,do automatic because it says like it's,going to be showing reels and stories no,if it doesn't fit there it's not going,to be shown so always go automatic when,starting and that's it and now one very,important thing facebook is going to try,to trick you as you can see here they're,going to say like some audience,locations aren't available for reads,okay that is fine they're also going to,say they don't say it here but they,might say that adsense may get serious,sales don't listen to them they're just,trying to spend your money like weird,places they're also going to say,estimate audience size and this is all,false so you have to trust yourself and,not facebook the next thing you want to,do is you want to hit next then you're,going to get led into the ad part so,this ad cannot be edited because the,facebook page has been disconnected from,this ads manager so we made a new ad,account i can't show the name of it but,up in the left corner we made a new ad,account where we actually have the,facebook page but inside of here is very,simple it's straightforward it's going,to show you exactly what to do the only,thing you need now is to actually put in,the video ad or the photo then you put,in the text so the text could be,something like take care of your skin,today natural acne cream something like,that and like get started then you put,in a bit the link so you shorten down,the link click this link to get started,and then under that you can put in like,free worldwide shipping or stock is,limited 50 off it could be pretty much,anything and then just gonna hit a,button called shop now and that's it you,now set up your first ad all right so,that is how you test something on,facebook so whenever you work with a new,client even though they might have ads,going on they might be making sales you,should always just launch a campaign,with like seven ads so it's a ten,dollars a day just to test the water,just to see what's up see how it's,working see how their ad account is,working see if it's getting any sales so,i'm just recommending you like,regardless of how they are performing,just always launch a test so what are,you gonna do after this test is the main,question because the test isn't really,gonna make you thousands of dollars now,don't get me wrong one time i tested,something and i made a return of seven,thousand but it's just not normal test,is probably going to make it like 200 it,depends on the off right if it's high,ticket like it cost thousand you can,make thousands but a test is gonna you,know not give you that many sales but,what you do after the test is most,certainly gonna make you a lot of sales,or a lot of return on their investment,so let's look at it what you do after a,test but before that let me show you a,couple of different scenarios when,you're testing something on facebook all,right so let's talk about the different,scenarios that can happen after test,because there's so many things that can,happen first thing that can happen is,you know you get zero sales this is,scenario number one if you don't get any,sales just cut the campaign and relaunch,i don't know what it says reload it's,supposed to say relaunch i don't know,why but you want to cut the campaign,just make it over again that means that,you can try for example new interest,right you can try a new demographic if,you have a low click to rate you can try,a new video but when you relaunch just,try new stuff now your second scenario,is that you get just one sale or one,lead or you know whatever so if you get,one sale leave it running another 12 to,24 hours so what you can do now is you,can cut an ad set and add a couple of,new interests but mainly you just want,to run it another day and now before i,forget this never touch your ads when,testing this is important i cannot,stress this enough when you're testing,something out don't touch your ads you,have to give them a full 24 to 30 hours,but if you get one sale just leave it,running like another day 12 to 24 hours,to see the performance on it because it,might actually pick up facebook is,sometimes slow now the third scenario is,a little bit good you get two plus sales,right add new audiences and cut balances,so if you get two plus sales let's just,say you get two what you can do is you,can cut two of your seven ads that means,you get two of your interest and then,you can just exchange those entries into,new interests but the same rule applies,here leave it running another day,because you're hoping for scenario four,and the fourth scenario is that you get,three plus sales in one ad set what you,do then is you duplicate and scale and,this is where you really make money so,buckle your seat belts because this is,gonna be the best part of the whole,presentation this is why i told you to,stay to the end this is what gurus,literally charge 2 000 or more for i'm,gonna reveal all of it for free so you,get three plus sales in one ad set that,means the ad set is probably qualified,it has a high chance of making good,money for your client so what we're,going gonna do now is gonna scale it now,if it's not performing well check your,metrics check if the click trade for,example is low if your click trade is,two percent you should relaunch you,should just make the campaign from,scratch with a new video or a new,marketing angle or a new audience just,very important to check your metrics to,see why it's not working because the,thing is when you have the skill of,facebook it's not really that much luck,right so if it's not working you have to,figure out why all right so now we got,in pretty far let me actually teach you,how to make your clients or yourself,money it's going to break down,everything how do we scale what is,scaling well scaling is figuring out,what's working and making that work even,better and cutting what's not working,you just want to focus on what works,find more things that works test some,multiple things but let me show you how,to scale this is going to be very,advanced so take it slow bring your,notepad but i'm going to make it as,beginner friendly as possible and by the,way i just wanted to tell you that i,document my whole journey on my,instagram right here i show you my,agency results i show you my clients i,already show you like everything from,traveling to all the fun stuff that i do,to behind the scenes of my agency and,i'm not trying to sell you anything,there either okay so don't worry there's,just so many gears out there trying to,sell and i just want to make it crystal,clear i'm not trying to sell you,anything okay i can't say it enough,because some guy said in the comments,that i'm trying to sell him a software,just because i said like you should use,this software it's so good and he,thought i was sponsored i'm not i'm not,trying to take your money in any way so,with that being said let's get into the,very advanced stuff let's jump back into,my ads manager and talk about scaling,all right so we're inside my ads manager,how do we actually scale well let's just,take this good campaign as an example if,we go into it we can sort it by let's,just say for example results now can,actually find it yeah here it is just,look past it so results one adds it as,180 in sales and it's doing 25 a day we,spent 1 000 and it's made 118 sales so,we can also sort by row as just to see,the return some of these ads have been,incredibly profitable as you can see if,we only spent 21 dollars to generate,let's scroll to the side to generate 151,so that's the seven in row as for every,dollar we spend we make seven dollars,back but now let's actually sort it by,results first you want to find the,criteria so you tested a product and fit,the criteria that is three sales or more,right so let's just say it's three but,it is five it just fits the criteria of,three cells some more so what we can do,with it is as a high row s2 so it's,probably going to work we can duplicate,this ad set so i'm gonna do it we,duplicate and we only change one thing,this is incredibly important what we do,is we scroll down we put it from ten,dollars a day to 25 dollars a day and,then what you do is you just publish,that is literally it you're doing,vertical scaling so there's multiple,types of scaling horizontal scaling,vertical scaling horizontal scaling is,just making tons of duplicates keeping,the budget the same often just testing a,lot vertical scaling is aggressive,scaling you're just taking a budget and,doubling it so if something works you,should just take the budget from 10 a,day to 25 a day just instantly because,that's where you really see results and,25 dollar ads are just so much better,than 10 but you don't want to do that,when testing 25 dollars can bring you,thousands of sales as you saw on the,other example i just showed you so what,you want to do is just to increase the,budget and then just going to publish,then you can do another duplicate where,you just leave the budget at 10 and you,scroll down and change the detail,targeting button now i don't know why,it's not showing anymore but you guys,remember the detail targeting but it's,going to be right there you just click,on the detail turning button if it was,on you turn it off it was off you turn,it on you're basically just split,testing that button to see if it's going,to work better with it off or on so,those are your two main duplicates now,there's one more thing you can do let's,look at it so you're just going to close,this now it's gonna say drop in the,corner but ignore that so the last thing,you can do is horizontal scaling you,remember i just talked about this you,don't have to remember the metrics,whether you're doing horizontal vertical,nobody's not really gonna care about,that but horizontal scaling is just a,straight up duplicate to begin with you,don't do anything that's the thing it's,just a copy so what this allows you to,do is it allows you to find new segments,of the audience which means that the 10,one maybe didn't optimize perfectly,maybe there's a better audience for it,so what you can do is just a straight up,copy just duplicate and don't change,anything so you're basically just making,a new ad set that is the exact same to,see if it can perform better and what,you can then do if that hits three sales,you just duplicate it and repeat the,process 25 a day it can be whatever so,the great thing about scaling is that,you pretty much just repeat this there's,way more to it but whenever you scale,you should always do these same things,over and over again you constantly want,to find new interests at 10 a day you,constantly want to test new things,whenever you get new adsense to three,sales you duplicate them to 25 you never,get answers to 20 sales for example you,duplicate them to 50. you always play,test expand detail targeting you always,make copies you just keep repeating this,you always want to have new ad sets a,tree sales new interest just new stuff,all the time you have to test so this,process you're gonna repeat even if,you're doing twenty thousand dollars,fifty thousand a day you're always going,to repeat this process but now we're,getting into the advanced stuff so now,that you start to make 25 duplicates,you're trying to just do everything you,just keep the cycle going keep,duplicating your next goal is to get,multiple answers to seven sales in order,for you to actually start scaling,aggressively now this is my strategy,right there's so many different ways you,can do it so i'm not gonna say it's you,know the perfect strategy it is very,good actually it's the perfect strategy,there's many other goodwill strategies,out there too but when you do ads only,stick to one strategy you cannot mix it,up so your next ideal scenario is that,you get three assets or more to seven,sales so we can look at this right here,we have three outs of 50 criteria it can,obviously be more than 72 you know the,more they're better but you want to have,three to five answers sitting at seven,sales or more and what we can now do is,we can start spending a lot of money,this is gonna be a little bit scary,because you're gonna spend hundreds of,dollars but i'm telling you if it fits,the criteria if you have seven sales and,it's like kind of profitable in three to,five assets it's probably always going,to work like it fails only like one out,of ten times so this is very very safe,in most kids what we can now do we have,three but you can also have five right,what we can then do is we can duplicate,them and now we have to duplicate them,into a new campaign so just name the,campaign the product name and then cbo,so acne product,cbo campaign budget optimization so,let's get into new campaign i'm going to,show you what you're going to do now,this is where it really starts getting,you have to click on top here to get,inside of the campaign you now want to,scroll down ignore the errors because,the page isn't here right you're not,going to have errors you want to come,down here and you want to activate,campaign budget optimization so we're,going to do 150 a day and the reason for,that is because we have three assets,each ad set is going to run for 50 a day,now it's not technically gonna run for,50 a day because facebook is going to,spend it how they want to but each ad,set equals 50 so if you have 10 ad sets,that's 50 times 10 500 if you have five,assets 250 a day two ad so it's 100 but,you don't really want to do this with,less than three so we have three outs,that 50 time three now the thing is,facebook in the campaign budget,optimization is going to spend the money,where they like that means that facebook,is going to spend money on the good,performing ad sets and stop spending,money on the bad ones so they're just,going to push the good ad sets a little,bit extra so even though you have 150,and each ad set equals 50 that doesn't,mean they're going to spend that they,might spend 120 on one ad sets and just,15 on the remaining ones and this is a,great thing facebook is finding a,winning ad set they're just doing,everything for you at this point and,then you can just keep it going if the,cbo works what you want to do is you,want a vertical scale which cbo should,only be scaled vertically so if this,works it's doing 150 a day i'm going to,duplicate the whole campaign and put it,to 300 a day if 300 a day works and it's,making me multiple sales and it's,profitable i'm just going to go from 200,a day to 600 you just double budgets on,the cbo and it just works every time the,only bad thing is cbo is probably just,going to work like weak so you have to,find new interests right you have to,constantly find new assets that fits the,criteria so if you go back into the,campaign right now we can see that yeah,we just launched the cbo that's whatever,but we have multiple more answers we can,do this with like we have four ounces,here they have way more than seven sales,can make a new cbo right here right so,let's get all of them let's get one two,three four five and cbo is basically,just your life when you get to this,point so what we can do is we can make a,new cbo for acne product you can go down,here we now have five ounces you don't,really wanna have more than ten in one,but you're probably not going to get to,that point yet so i wouldn't worry then,get into the actual campaign and we now,have a five ad set so we're gonna,activate cbo that's 50 dollars per so,that is a 250 cbo if it works you're,just going to duplicate it and double,the budget from 250 to follow it now,this really works but i know it's scary,to spend as much money as this but i'm,telling you if you fit the,qualifications of seven sales and,everything is working fine you are,probably going to make it work it's,probably going to be safe so it's really,that simple you just want to repeat the,process back to scratch find new,interests get it to three sales get it,to seven sales make cbos and just all of,this you're just gonna repeat the,process and just gonna make so much,money and the further you get into it,the more answers you're gonna get the,more sales you're gonna make but you,have to remember if an asset is not,making money if you spend 15 dollars a,day on a ten dollar asset and it didn't,make a single sale you have to cut the,asset if you want to be profitable you,have to cut your losses right if i just,leave this whole campaign running and i,never cut anything i'm not going to be,that profitable so if you have a cbo,just say it fails it usually doesn't you,have to cut it okay you can't run it for,long so i cut an ad set up to 24 to 30,hours of spending because that means,it's spent the whole day's budget and if,it doesn't work after 24 to 30 hours i'm,just gonna cut it and move on and find,new stuff but it's incredibly important,that you constantly find new audiences,you constantly get new video ads,creatives photos just everything again,you have to understand this is the most,important thing i can tell in this video,that you always have to repeat the cycle,you have to get new access to three,sales new interests new cbos you can,never stop doing this i mean you can,have a hundred cbs if you want to,probably not going to be allowed to do,that in one ad account so you have to,multiply that account but you're just,gonna repeat the process now one more,thing you have to understand is that a,creative might die out and if you create,a die cell you have to find new videos,so you have to make a campaign we just,put like five different videos into it,to test out different videos you can,test out the first five seconds right,see if you can grab their attention in a,better way you can test out ten,different photos you constantly have to,be on the lookout for a better video,that gets a higher clicked rate because,without a good click rate you're not,gonna make results with facebook ads,right so always try new creatives i mean,facebook is basically just about testing,new stuff that's what i can't stress,enough you just constantly have to be,testing new stuff all right so that's,gonna be it for today's video and i'm,gonna make a follow-up on this i'm gonna,make a way more in-depth guide so this,is not all of it this is just the,introduction because i don't want it to,get too advanced i want it to be simple,for you to just follow but if you're,interested i'll make a follow-up going,way more in depth probably like two,three four hours breaking down literally,everything from ad account bands to all,this but this is not things you should,worry about when you do this just only,worry about what i just told you and if,you encounter any problems just chat in,the discord group i'm probably gonna,answer you this group got you on,everything so that you liked the video,that you click a like on it and,subscribe to my channel and as i said,you can follow my instagram because you,know i document my whole journey on,there just like i do on youtube but you,get to see way more behind the scenes,and stuff so i really appreciate you for,watching and i'll see you in the next,video and i just want to say we're doing,a youtube take we're going to post like,three times a week so i'll see you in,the next video

The above is a brief introduction to how to put ads on facebook for free

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Outdated Facebook Ads Tips You SHOULD NOT Be Doing In 2023

Outdated Facebook Ads Tips You SHOULD NOT Be Doing In 2023

if you've been seeing your Facebook ad,results declining your advertising costs,skyrocketing or your ads going nowhere,and not getting the results you were,hoping for then you're probably already,well aware that there have been a lot of,changes going on inside the Facebook ads,platform lately pretty big changes that,are leaving a lot of business owners and,marketers and advertisers frustrated and,confused and jumping ship to another ad,platform or giving up on their,advertising goals altogether and that's,a shame because despite what you may,have been told the problem isn't the,algorithm or iOS 14 or even Facebook,themselves and the fact that their terms,of service says that they can reject or,remove any ad for any reason no the big,problem is that much of the Facebook ads,advice that's being shared and passed,around right now just hasn't caught up,to these changes which is leading to,people trying to win this new,advertising game using yesterday's old,advertising rules,old advertising rules that no longer,work don't apply and often prescribe,doing the exact opposite to what you,should be doing if you want to get more,clicks more leads more customers and,more sales from your ads,which to me sounds like the exact,definition of a recipe for Facebook ads,disaster so the first outdated Facebook,ad tip and piece of bad advice that I,want to share with you here that could,be the reason that your ads aren't,performing as well as you were hoping,for has to do with the advice on which,Facebook ad objective you should be,using in your campaigns also a big thank,you to HubSpot for sponsoring this video,but more on that later for now let's,talk about Facebook ad objectives here's,the deal when you create a Facebook ad,campaign one of the first options you,get is which campaign objective do you,want to optimize for awareness traffic,engagement leads app promotion or sales,this is an important step and is,essentially your way of telling Facebook,what kind of people you want them to put,your ad in front of and what action you,want them to take and the general rule,here is to just tell Facebook exactly,what you want in other words if you want,sales choose sales if you want leads,choose leads and if you want awareness,well my suggestion here is to choose,sales or leads say what I know crazy,right but this is because despite what,many people think the internet included,brand awareness is not the best Facebook,ad objective in fact the brand awareness,objective has never really been and will,probably never be the best objective,this is this is because even according,to Facebook the brand awareness,objective is there to help you reach the,largest number of people who are most,likely to remember your ad but you don't,just want people to remember your ad you,want them to actually do something buy,something sign up for something I mean,that's kind of the main reason to run,ads right,to generate sales cash flow Revenue a,positive Roi return on investment now in,the past the best way to do this was,with conversion ads and while these,still play an active role in most of the,campaigns I create and advise on they've,taken kind of a backseat to the new kid,in town who is actually the old kid in,town but who is kind of a bully that,nobody really liked so he got sent away,and got some therapy and did a little,bit of soul searching and then came back,nicer than ever I am of course talking,about Facebook lead ads and the outdated,advice here is that you should avoid,them but that's a mistake and here's why,Facebook lead ads were ones a terrible,choice for businesses that only ever,seemed capable of delivering low quality,leads that never seem to buy anything,and often forgot signing up for the ad,in the first place but now thanks to a,whole bunch of things including the,decreased effectiveness of the Facebook,pixel and cookies thanks to Apple's IOS,14 as well as improvements and changes,to the Facebook lead ads interface and,an increased willingness among Facebook,users to actually engage and interact,with Facebook lead ads well lead ads are,now amazing and they've quickly become,one of my top picks for most businesses,out there in order to generate leads and,make sales they're easy to set up easy,to launch and don't require installing,any pixels or cookies or code on your,website or landing page that said,Facebook lead ads aren't a magic,solution that'll solve all of your,Facebook ad problems especially if,you're still following this next piece,of absolutely terrible and outdated,Facebook advice but before we get to,that first a big thank you and quick,message from this video's sponsor,HubSpot and I want to introduce you to,their free Facebook advertising,checklist hubspot's Facebook advertising,checklist is a free downloadable,checklist that you can use to plan and,launch a successful Facebook ad campaign,and it contains hacks and tips directly,from hubspot's Paid ads team the real,benefit to me though is that it helps,make sure that nothing gets missed by,outlining and walking you through all,six phases of launching a Facebook ads,campaign first Planning by making sure,you're doing important things like,duplicating existing campaigns if you,have them or assigning the right,objective whether traffic conversions,engagements and so on now next budgeting,because if you're going to be spending,money on ads you better be sure that you,know how much you can afford to safely,spend in order to acquire a customer and,then set up your campaigns from there,after that it's time for Designing and,copywriting and it's here that the,checklist gives you a few tips as well,as outlines the design specs for image,video and Carousel ads then it's time to,schedule both your release date time to,run and daily ad spend a bit of a side,note here but what I'd like to recommend,for your budget is to set your daily ad,spend per ad set at three times to five,times your max desired CPA or cost per,acquisition in other words if you're,trying to generate leads at three,dollars a piece then your daily ad spend,per ad set should be anywhere from nine,dollars to Fifteen dollars then it's,time to launch them and see what happens,and by see what happens I mean watch,them closely and monitor which ad sets,are performing well and which ones,aren't which ultimately leads you to the,Final Phase which is analyzing it's here,that you want to measure which goals you,achieved paying special attention to,your CAC or customer acquisition cost,see LV customer lifetime value and row,as return on ad spend but all of that is,a lot to remember which is what makes,having this checklist just so handy and,when you standardize your Facebook ads,this way it means better and more,predictable results More Time Savings by,not having to go back again making sure,you didn't miss anything and ultimately,a higher rowas also known as return on,ad spend from your ads which means more,profit in your pocket so make sure to,download the free Facebook ads checklist,by clicking the link down in the,descriptions right after this video and,now let's make sure to correct this next,piece of terrible and outdated Facebook,ad advice which is focusing on the wrong,metrics specifically CPL when it comes,to running Facebook ads and any,advertising in general there's a lot of,metrics that you can track in order to,make sure that you're generating a,profit for example Impressions show how,many times your ad has been seen or,shown CPC stands for cost per click and,shows you how much it's costing to get,someone to click and take some kind of,initial action on your ad and your,conversion rate which shows the,percentage of people who are doing what,you want them to do the other metric,though that pretty much everybody talks,about is CPL or cost per lead but this,may very well be the wrong metric to be,looking at or at least basing the,success of your campaign upon now don't,get me wrong CPL is an important metric,after all you should know how much it,costs to acquire a lead or a customer,when you're running ads the problem,though is prioritizing CPL over the next,largely ignored mostly forgotten and all,too often neglected metric EPL which,stands for earnings per lead and not,knowing and not paying attention to this,metric could cause you to mistakenly,turn off profitable and winning ads or,Worse continue to fund the losing ads,until your bank account and credit cards,run dry so let me give you an example of,what this looks like now let's say,you've got a Facebook ad campaign and,one ad has a CPL a cost per lead of ten,dollars but has an earnings per lead of,a hundred dollars so with this ad every,lead you get ends up making you a,hundred dollars another ad in your,campaign though could have a cost per,lead of five dollars which on the,surface sounds better than the 10 cost,per lead you were paying in the other,campaign but this ad isn't generating,any sales at all which means your,earnings per lead here is zero or,actually negative because you're still,spending money to generate leads but,again on the surface what sounds better,a five dollar lead or a ten dollar lead,and this is why you can't just focus on,Top Line metrics like Impressions or,cost per click or even cost per lead and,you should certainly never base the,success of your campaign off vanity,metrics like likes or comments or shares,the secret here is that you really need,to know your metrics all the way through,your funnel if you want to run,profitable and successful advertising,campaigns okay next outdated tip micro,budget ad campaigns there was a time not,so long ago where you could do a whole,lot of damage with Facebook ads with,just a little bit of money and while,there are still exceptions and hidden,gold mines waiting to be tapped or or,mined I guess the fact is that tiny,micro ad budgets of one dollar two,dollars or five dollars a day are very,hard to make work anymore so what is the,right budget or the minimum or the best,amount that you can spend in order to,make a Facebook CAD campaign work well,here's how to figure it out your,advertising budget should be based on,three things your offer price your,targeting and your funnel your offer,price is what you're charging is it one,dollar one hundred dollars one thousand,dollars or more the higher the price the,more you usually can afford to spend on,ads your targeting is a combination of,how many people you're trying to Target,with big audiences generally being,easier to reach and more scalable but,also how relevant the audience is to,your offer then there's the funnel the,big thing here is how well optimized,your sales and Lead gen process is are,you optimizing for conversions at each,stage or are you just dumping people,onto your website's homepage and hoping,that they figure it out on their own,basically this should sound obvious but,it's a lot easier to be successful when,you're selling something at a higher,price to a larger but highly targeted,and relevant audience with a,well-designed and optimized sales and,marketing funnel and on the topic of,funnels well let me walk you through the,next outdated piece of Facebook ad,advice which I'm calling all ad no,funnel here's the deal as nice as it,would be to just write a single Facebook,ad and launch it and set it out free,into the world and have it come back,with buckets of cash unfortunately there,are a few more things that you've got to,do in order to set yourself up for,Success the big thing here though is,that you don't want to ask or expect,your single Facebook ad to do everything,for you your ad essentially has just one,main job to get the click so that's,where the focus needs to be not in,trying to get your ad to get the click,and the lead and the conversion and the,call and the sign up and hey why not try,to save the world while you're at it,nope the rest of your marketing funnel,needs to chip in and help out a little,bit too for example your Landing Page's,job is to take that click and then turn,it into a lead and your follow-up email,sequence's job is to turn that lead into,some kind of a conversion possibly a,conversation a sales call or maybe even,a sale and you're retargeting ads your,sales page your SMS sequence and any,other marketing that you have all need,to work together in order to further the,main objective of that ad we're a team,here people gotta work together what's,cool about all of this though though is,that when everything does work together,really really cool things start to,happen for example you could double the,amount of leads you're getting by,increasing the ads that you're running,you can double your conversions by,optimizing your ad and your landing page,and the rest of your marketing with some,of the advice here as well as on other,videos on the channel you can double the,purchasing frequency that you're getting,from your marketing by focusing on meta,retargeting sources which I'm going to,talk more about in just a second and you,can double the average transaction size,of those sales by using upsells or,downsells or cross-sells or even,changing the offer entirely and focusing,on something with a higher margin a,higher price and when you add up all of,these little changes they grow and,compound on each other in order to,deliver 16 times more growth and one of,the best places to start implementing,these changes is on retargeting but not,retargeting like the way it used to be,done back in the old days that's,outdated old news doesn't work anymore,so let me show you a better way when it,comes to running retargeting ads and,setting up retargeting audiences to,Target Facebook divides your warm,retargeting audiences into two different,categories your sources and meta sources,now in the past my bread and butter was,custom audiences built off a customer,list a leads list website visitors and,the almighty email list but things have,changed tracking pixels cookies they've,all been canceled not literally I mean,they're all still there but they're not,nearly as effective or as cool as they,once were so what do you do well you,transition your retargeting strategy,away from your sources and towards meta,sources creating custom retargeting,audiences based off how people have,engaged and interacted with your content,on Facebook and Instagram and other meta,platforms rather than off of your,website or your email list the results,are better and more accurate tracking,and retargeting audiences but a big,thing here is to make sure that you,don't just dump your retargeting,audiences into one of your other,campaigns rather you set things up and,structure them properly right from the,beginning which just happens to be the,next piece of bad and outdated Facebook,advice that I want to share with you now,something I'm calling lump and dump,campaigns thanks to the ease of signing,up for a Facebook ads account onto the,recent improvements to their ads manager,and navigation and that tempting but,still mostly terrible boost post button,more and more people have been moving to,Facebook ads in hopes of getting rich,quick and living that sweet ad life,overall this is great news as it makes,advertising more accessible to new,business owners and marketers and,essentially levels the playing field,just a little bit by giving you access,to the exact same ad platform that well,pretty much every big business in the,entire world can and mostly does use the,downside though is that it can often,lead to a whole lot of people losing a,whole lot of money a whole lot of,quickly by failing to understand the,important marketing and advertising,fundamentals that go into running a,successful campaign and they wonder why,nothing is working like how I still see,advice almost all the time about how you,should just take all of your ads and all,of your campaigns and just dump them all,into one big bucket or how you need to,be running dozens and dozens of split,tests all at the same time in order to,find that one key winner or how you need,to watch your ads like a hawk and,micromanage them making sure to shut,down the losers the second they show any,sign of weak but all of this is wrong so,here's what to do instead first you want,to make sure that you're setting up your,campaigns properly right from the start,this means choosing the right objective,first and then setting up anywhere from,one to three ad sets per campaign,depending on your budget and then maybe,a couple of ads under each ad set if,you're spending less than one thousand,dollars a month on Facebook ads then one,campaign with two to three ad sets is,more than enough and if you're spending,less than ten thousand a month then,three campaigns with two to three ad,sets per campaign is also usually plenty,even in accounts that are spending,millions of dollars a year on Facebook,ads it still usually just comes down to,two to three different ad sets that are,delivering most of the results more,isn't better better is better so you're,much better off by trying to have a few,very highly targeted and well-written,ads rather than spreading yourself super,thin splattering stuff everywhere but to,get to that level you need to make sure,that you're doing the right things in,the right place for the right people so,to help you do that I've put together,some of my very best marketing tips,tricks and tactics in this video right,here so make sure sure to check that out,now and I'll see you in there in just a,second

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