how to purchase ads on facebook

A BETTER Way To Advertise On Facebook In 2023 (SECRET)there are three things that you need to,know i

Adam Erhart

Updated on Jan 17,2023

A BETTER Way To Advertise On Facebook In 2023 (SECRET)

there are three things that you need to,know if you want to create effective,high converting and profitable facebook,ads first you need to nail message,market match get this wrong and it,doesn't matter how smart or funny or,creative your ads are they're not gonna,work next is something called the 40 40,20 rule every great direct response,marketer and advertising legend lives,and dies by this rule but don't worry if,you've never heard of it before most,people haven't and i'm going to walk you,through exactly how to use this with,your facebook ads and third you need to,use something called the marketing rule,of seven and not just with your facebook,ads either but with all of your,advertising and marketing and everything,you do from this day forward use it and,profit don't use it and don't profit,that is a terrible catchphrase so let me,show you how it's done starting with the,ever important message market match want,to know the single biggest reason that,most facebook ads don't work i can't see,it right now but i'm going to assume,you're nodding your head yes well my,friend the biggest reason that most,facebook ads don't work is not because,they chose the wrong campaign objective,or wrong placement or wrong budget or,anything related to the actual setup of,the facebook ad campaign nope the reason,that most ads don't work is because,they're saying the wrong things to the,wrong people or in other words the offer,that they're making is either unrelated,or unappealing an unrelated message,means that they're making an offer that,people just don't really care about,trying to sell something in a way that,just doesn't resonate with the pains and,problems and fears and frustrations of,the market this is often the result of,spending too much time on the features,and the actual tangible things that,they're going to be getting rather than,on the benefits and the outcomes and all,of the results and how their life's,going to be better after they make a,purchase an unappealing message is,simply a message that's packaged wrong,or in other words it's boring it doesn't,do anything to try to catch someone's,attention and so they don't stop to read,it and if they do stop well they just,don't care what's that sound oh that's,the sound of your ad dollars getting,flushed down the toilet and so money is,wasted putting these boring and,uninteresting and irrelevant messages in,front of people and then wondering why,nobody's buying sounds harsh i know i,don't like to be the bad guy here but,fortunately there is a solution that,comes in the form of message market,match and message market match is,exactly what it sounds like it means,matching your message to your market but,obviously there's a little more to it,than that essentially message market,match also commonly known as message to,market match is really just a way of,making sure that you've done your,homework and you've researched your,target audience you've figured out what,their pains and their problems and their,fears and their frustrations are and how,whatever it is that you're selling is,well positioned to help solve that for,them get it right and people buy get it,wrong and they don't buy and this is one,of my favorite things about marketing,and about advertising in that it's a,literal case study of human behavior,after all people can say all of the,things about how they think they are or,how they would like to be but at the end,of the day money talks and what people,choose to buy and how they spend their,time are two of the most powerful,indicators that really show what someone,values so if your ads aren't working and,people aren't clicking on them or,signing up or buying or anything like,that well it's simply because they don't,see the value in what you're offering so,it's your job as the marketer as the,advertiser to try to show them that,value and the best way to do this isn't,by shoving it down their throats but,rather to show them that you understand,where they're coming from you understand,their problems and you possibly have a,solution they may be interested in i,wish i could remember who told me this,quote so i could give them due credit,but one of my favorite sayings is that,customers don't buy when they understand,they buy when they feel understood okay,next i'm gonna give you the secret sauce,and those special ingredients that,really separates the amateurs from the,pros when it comes to creating high,converting and profitable facebook ads,but first a real quick message from this,video's sponsor metrocool over the years,i've had the chance to work with a lot,of different companies and software but,metricool has quickly become my number,one secret weapon when it comes to,creating better and more effective,social media marketing campaigns and i,use it every single day not only does it,allow you to take care of everything all,in one place it also integrates,seamlessly with facebook and instagram,and twitter and tick tock and linkedin,and google business and pinterest and,youtube and twitch as well as facebook,ads and google ads and tick tock ads and,data center it's also incredibly easy to,use and gives you a ton of powerful,features for both organic social media,and paid media like facebook ads one of,my favorite things about it is how i can,watch and monitor my ads performance and,get a side-by-side comparison of my ad,campaigns on google and facebook which,are two of my biggest ad platforms right,now and i can see how they're doing and,compare different metrics against each,other like how many impressions they got,what's my cpm which is how much it cost,me to show these to a thousand people,what's my cpc or cost per click my ctr,which is my click-through rate and even,the number of conversions each campaign,is delivering because again remember,it's not just about getting likes and,shares it's about making money from your,social media and your ads so make sure,to check out metricool by clicking the,link in the description below this video,and when you use the code atom you can,try out any paid plan for 30 days for,free okay next the 40 40 20 rule the 40,40 20 rule shows the breakdown of the,three main elements that are responsible,for your ad success 40 to your market 40,to your offer and 20 to your copy so let,me unpack those for you now 40 of the,success of your advertising campaign is,going to come down to your market your,understanding of them and your ability,to identify and locate them and make,sure that you're putting the right,message directly in front of them,fortunately facebook's targeting options,are pretty amazing so the ability to,find them and get right in front of them,is well easier than ever as for coming,up with the right message the right hook,the right angle and the right,irresistible offer and how those all fit,together well that's where you're gonna,need to do a little bit of heavy lifting,the next 40 of this equation comes down,to your offer so what are you offering,and is it irresistible enough to get,them to pay attention is it relevant,enough that they're going to be,interested and want to click want to,read more ultimately want to buy and the,last 20 is your copy and your creative,this is essentially the words that you,use the images the video if you're,running a video ad all of the design and,the way that you structure things as,well as the words that you say as a,general rule the more competitive your,market is the more persuasive and,influential and more heavy-hitting your,copy's going to need to be the 40-40-20,rule is incredibly powerful because like,all things in marketing it gets to the,root of what's really important which is,your customers their problems and your,solutions to those problems and way too,many advertisers get this completely,backwards spending way too much time on,fancy words and pretty pictures rather,than getting to the core of their,audience's pains and how they're able to,best serve them there's even some,situations and with certain target,markets where an overly produced ad or,an overly polished message actually,turns people off and has the complete,opposite effect and will lose to an ad,that looks like it was made in ms paint,from 1985. that's uh that's some quality,design work right there but there is,another thing you can do no,must do if you want to turn your,campaigns into real winners and that is,to leverage the power of the marketing,rule of seven first some history the,marketing rule of seven was first,introduced by the movie industry back in,the 1930s when studio bosses discovered,that it took around seven touch points,or interactions with a potential,customer in order to get them to see a,movie this then became kind of a rule in,marketing that if you wanted a product,or service or business to succeed you,needed to make sure that your prospect,heard your advertising message at least,seven times before expecting them to,take any kind of action and i like this,rule for two reasons first because it,resets someone's expectations when it,comes to advertising after all one of,the most frustrating albeit completely,understandable parts of advertising is,when i hear a newbie advertiser complain,about the results they're getting or,rather the lack of results they're,getting from their campaigns but more,often than not and upon closer,inspection it's usually because they've,only been running these ads for a couple,days or only spent a few dollars on them,now do you know whose fault this is i'll,tell you it's all those internet,marketing hucksters from the early 2000s,who oversold people on these get rich,quick schemes and how they could make a,million dollars overnight with no work,required but that's not a real thing in,the real world think of one other,investment where you could put in a,dollar and get back 10 or 100 or a,thousand or more i mean people would,look at you like you're crazy but with,advertising these are possible not right,away not for everyone but they do happen,but when you're first getting started a,little bit of patience and a little bit,of understanding and maybe even a little,bit of humility are gonna go a long way,because advertising is a skill skill,that can be learned but a skill that's,going to take a little bit of training,and a little bit of time now don't get,me wrong the purpose of advertising of,running ads is 100 to make money,otherwise why you doing this but it's,also important to approach this with a,little bit of sensibility and common,sense those are probably the same things,the second reason that i like the,marketing rule of 7 so much is because,it gives me a benchmark and kind of a,guide that i can shoot for and plan for,and bake right into my marketing,strategy this is why the best way to do,facebook advertising today is to run,your ads and then follow up and follow,up and follow up and follow up follow up,and follow up and follow up and follow,and follow up and follow up and follow,up but do it in a way that doesn't break,the bank unfortunately you can do it now,easier than ever before the first way is,my absolute favorite which is to run a,facebook ad that takes someone off,facebook and puts them onto your email,list where you can follow up with them,again and again forever the next way is,still good though and it involves,running a facebook ad and then creating,a custom audience based on how somebody,engaged or interacted with your previous,ad for example you could create a video,ad and then create a couple of custom,audiences based on people that watch 25,or 50 or 75,of the aforementioned ad you can then,follow up with those people through a,second ad which is going to be more cost,effective because you're going to be,advertising to a smaller audience not to,mention a smaller audience means more,opportunities at repetitions and touch,points and building a deeper and more,human connection but to show up in front,of them even more and for free you,definitely want to be taking advantage,of all of the other tools that facebook,gives you access to and this is why the,next thing you're going to want to do is,check out the video that i've got linked,up right here on facebook marketing,strategy so make sure to check it out,now and i'll see in the next episode but,for them to refer you they need to know,what you do after all people can't buy,from you if they don't know that you,exist or in this case people can't buy,from you if they do know you exist but,don't know that you have a business

The above is a brief introduction to how to purchase ads on facebook

Let's move on to the first section of how to purchase ads on facebook

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Shopify Dropshipping - How To Run Facebook Ads I Master FB Ads in 20 minutes

Shopify Dropshipping - How To Run Facebook Ads I Master FB Ads in 20 minutes

so you've been looking around searching,video after video on youtube and,learning a ton of information about drop,shipping but you are still and i say it,again still stuck on one part if you're,watching this video right now how in the,world are you supposed to set up your,ads start running your first campaigns,and start driving traffic to your,website and doing this profitably,without wasting any money in the wrong,direction well i'm about to break down,absolutely everything step by step and,giving out all the sauce on exactly how,to set up and run your ads profitably so,all that time and energy that you've,been looking into this information on,drop shipping you can actually put it to,use so that you can start making that,passive income that you deserve and,start getting the results that you need,with your online store sounds too good,to be true well i've already done the,work for you testing out multiple,product after product and spending,millions of dollars advertising so that,the same methods that i'm going to be,teaching you today you can go ahead and,implement that i'm still using on my,stores that are generating six and seven,figures yearly so with that being said,grab your pen grab your paper get ready,for this sauce because we're about to go,all the way in,what's going on everyone my name is ac,hampton i'm an eight figure marketer and,a business coach who teaches people how,to test build and scale their online,businesses profitably if you know who i,am thank you for always coming back and,showing me love and if you're new here,welcome in and get ready for some insane,value before i head into this video you,guys know that each and every single,week i give out a free one-on-one,consulting call to one lucky winner who,took action and follow these steps so,that you can streamline your success for,e-commerce and i will be announcing the,winner from last week somewhere inside,this video so make sure to stay tuned,the entire way to see if it was you but,if you want the chance to win this week,all you have to do is in the comment,section below comment the word ad and,what your biggest takeaway from this,video was and throughout this video if,you find yourself having any questions,at all or maybe you're just feeling,stuck and you're not getting the results,that you're looking for with your,business head over to my instagram ac,underscore hampton dm me the word,youtube so i can reach out and help you,out in any way possible so when it comes,down to it facebook ads can be extremely,confusing no matter if you've been,running them for a couple of years or if,you're just starting off with all the,changes that have been consistently,happening over the years it's important,that you're up to date with exactly how,to run your ads so that you can get the,most return of the money that you're,putting in the more prepared you are,before heading into running your ads the,better outcome that you're likely to see,along with less money being spent in the,wrong direction so if you're on a budget,to get your ads going and start getting,those purchases that you deserve i need,you to pay attention right now the main,focuses that you need to have before,stepping into running your first ads is,number one and probably the most,important having a trending winning,product so let me be clear about,something first you can not okay you,cannot head into drop shipping thinking,that you can sell any and every single,product because if that is your mindset,you're going to blow a lot of money in,the wrong direction when looking for a,trending winning product some key,factors that you should be looking for,is a does to solve a problem which is,going to add to the longevity of being,able to sell it b is this product being,sold for 25 or more which is going to,allow you to make some profit and get,some better margins while doing so see,does this product have a wow factor if,there is a wow factor on this product,there's going to be a nice amount of,engagement based off of the comments and,the shares on your advertisement which,is going to tell you that customers are,interested and genuinely interested in,this product and lastly d is their area,of improvement based off of my,competition and this is based off of how,your competitor is selling the product,so that you're able to find ways to wipe,them out and take control over the,entire market itself once you then,decided on the product that you're going,to sell that meets all those,requirements that i just listed the next,thing that you're going to have to focus,on is the advertisements that you're,going to promote the product with the,advertisements are so important because,this is what's going to allow you to get,cheap traffic to your store and make,more of a return on the cost that you're,paying to promote it the ads are also,what helps you stick out from your,competition now i'm no video editor,which is why you should always make use,of your resources unless you are a video,editor yourself i personally like using,viral ecom ads for my videos but in,order to make sure that they come,exactly how you want them to i,personally send them an example of my,competitors ads with a pro and cons list,listing changes that i would make in,different ways i would market it so that,i can actually set myself apart from my,competition and if you want to check out,viral ecommerce to get your own ads made,you can check them out with the link in,my description to get 20 off every order,that you have with them now like i said,i'm always trying to spend as less as,possible to gain as much data and sales,as possible and that's exactly what,creative testing allows me to do now,hold on hold on before you ask yourself,what in the world is creative testing,let me break it down for you a creative,testing campaign allows you to test out,different thumbnails and videos against,each other at a very low cost so that,you're able to see which thumbnail or,video has the potential to perform the,best for you at the cheapest cost while,bringing the most customers into your,stores now this is a key step a key,staple that you cannot skip if you want,to make the most out of your budget that,you have to spend so without further ado,let me go ahead and show you exactly how,to set this up so first and foremost you,want to make sure that you test out the,thumbnails and the videos in two,separate campaigns by testing them,separately you're allowing yourself to,keep your data consistent and not skew,it all over the place and let me clarify,that i am not testing these campaigns at,the same time i test my thumbnails first,which means that i would be testing my,three different thumbnails all on top of,the same video so that again i'm keeping,something consistent and i'm able to,really see how each thumbnail is,performing i personally like testing my,thumbnails out first so that i know,exactly what's going to actually stop my,customer and watch my video and then i,put that winning thumbnail on top of,three to four different videos so i can,gauge solely what video will perform the,best so let's go ahead and set that up,so that you have a visual of what i mean,so as you can see i'm currently on my,ads manager and the first step when it,comes to setting up your creative,testing campaign is first you come over,here create and then you come over here,to conversions and before you ask me why,i did conversions am i looking for,purchases no i'm not looking for,purchases at all i'm just trying to see,which ad and which creative is going to,bring the cheapest traffic to my store,so like i said you stay on creatives you,come over here and click continue and,then in the title i like to go ahead and,put thumbnail creative testing after,that i like to go ahead and turn on the,cbo which stands for campaign budget,optimization so i just turn on the cbo,and then because i only have three,thumbnails i'm gonna go ahead and set a,thirty dollar budget here but if you,have four thumbnails it'd be 40 if you,had five thumbnails it'd be 50 and so on,and so on and so on after that you go,ahead and click next and now we are on,the ad set level so here i'll go ahead,and just put thumbnail one video one,select your pixel and then for the,conversion event i'm always using view,content again which advertisement or,creative is going to bring the cheapest,traffic to my store on the start date,you can basically just start this off,whenever show more options i do like to,put an asset spin limit of at least five,dollars so the ads do spin locations i,like to do the top five countries the,united states united kingdom australia,new zealand and canada so we're gonna go,ahead and place all that in here real,quick then as we scroll down i'd like to,do age range of 21 through 65 all,genders keep detail targeting completely,broad and completely open and then i,like to scroll down and i like to keep,on automatic placements and that's,basically it on the asset level so let's,go ahead and check out the ad level so,here i'm going to name this the exact,same i did on my ad set level and then,as we scroll down past the ad setup,you're going to keep single image or,video on and then you're just going to,add the media and then remember we're,only testing out a thumbnail here so,everything else stays congruent so if i,just want to test out a thumbnail i'll,come over here to edit video thumbnail,manual and i'll just choose one random,one and you're probably asking what,should i be putting in my description,and my headline and more like i told you,i'm no video editor and i'm also no,copywriter so i'm allow whatever's,working in the market to work for me so,the product i end up putting on here is,a portable neck fan and i'm letting you,know right now hint hint this is an,amazing okay amazing product to sell,this summer what i'm going to do to find,out what my primary tech should be and,my headline is just go look at what my,competition is doing so if i go to ask,fine then type in these type of,credentials to figure out all the top,biggest competitors who have sold this,product it's going to show me absolutely,every single one of them and then from,there i can just pick and play with the,primary text and headline and all that,should be in more so for example i could,go ahead and just take this one right,here and i'll go ahead and put this in,primary text but let's say i like this,headline more i might use this one so,beat the heat this summer portable,hanging net fan,and then for the description i basically,use the same thing on every product so i,just put the star i like to put 5 stars,rated 4.9 divided by 5. that's kind of,what i use on all my descriptions and,then lastly come to call to action and,then hit that shop now and then when,you're done it should look a little bit,like this so that's thumbnail one video,one you guys know we have two more to go,let's go ahead and jump into it so i'm,simply just gonna come over here and i'm,gonna click duplicate,and i'm gonna do it twice,so now i have a total of three different,ad sets and on the actual campaign level,you know that my cbo is thirty dollars,so that part is complete then i'll come,over here name this thumbnail to video,one then come over here and type in,thumbnail three video one and then from,here the only thing that you're gonna do,is just test out different thumbnails so,like i said all this down here stays the,exact same and i'll just come over here,to edit media edit video thumbnail and,maybe i'll just choose this one same,exact thing on the thumbnail number,three keep everything the same go to,edit video thumbnail and then choose,your next thumbnail so now i have this,thumbnail and this thumbnail and this,thumbnail all going towards the same one,video once you're done you're gonna go,ahead and click on close and then,publish now that we have our thumbnail,test set up i typically allow this run,to right around 2500 impressions so that,i can collect as much data in the,shortest time span possible which is,typically about half a day to a full day,itself but yes i do stop all my ads at,2500 impressions but am i asking for you,to manually look at it every single day,all day hot guy it no i am not that is,what the best benefit of ai is so,facebook's ai system has a rule that you,can set up on your ads manager that will,actually turn off your ad sets once they,hit a certain metric so for this one,being 2500 impressions let me show you,how to set that up so what you're gonna,do is highlight each advertisement come,over here to rules and then create a new,rule and then you're going to go ahead,and click on next and now you're just,going to name this impressions greater,than 2500 apply it to all three of those,ad sets and then here on the conditions,this is where i'm saying you can set a,rule for all of your impressions so you,can literally come over here and type in,impressions greater than 2500 and then,add the rule time range you want to go,ahead and do today and then for the,schedule you want to do this,continuously so that facebook's ai is,checking this every single 30 minutes,and then right when you're done with,that you just come over here and click,on create now running your thumbnail,creative test is great and all but you,might be wondering what is the actual,determining factor to decide which,thumbnails perform the best for you and,ultimately this comes down to which,thumbnail received the highest,click-through rate the lowest cost per,unique link click the lowest cost per,thousand impressions and the longest,average video watch time but i do break,that down in even more detail right here,in this video so make sure to go ahead,and check it out once you find which one,performed the best for you you're just,going to do the exact same setup that i,just went over for video testing but,instead of using three different,thumbnails you're going to use your one,winning thumbnail on top of three,different videos now that you're,finished with creative testing and you,figured out which video thumbnail is,going to be the most favorable for you,it's time to set up your first purchase,campaign but before we head into that,this video has a ton of value and this,is just a small inside look in what i,provide in my one-on-one mentorship so,if you're already learning exactly how,to run your own online business,successfully completely one-on-one with,my team and i by your side grabbing you,by the hand and completely tailored,around you no matter what your,experience level is head over to my,instagram ac underscore hampton and dm,me the word mentorship to apply or you,can also apply with the link down in my,description ten new spots have just now,opened up for the month of july but they,will go fast so make sure you reach out,to me and i can't wait to help out in,any way possible now let's go ahead and,get into your first purchase campaign,which is going to really start to bring,in exactly what you've been looking for,which is purchases and profit and to set,up this cold interest testing campaign,i'm gonna break it all down right here,right now so the first thing you're,gonna do is now that you see that i'm,actually on my ads manager you're gonna,come over here to create and then you're,going to do conversions again and then,after clicking create it's going to,bring us to this screen right here which,this is considered our campaign level of,our advertisement in each campaign you,have the campaign level where the,campaign budget will be set then you,have the ad set level where the minimum,spins and targeting will happen and then,lastly the ad level where the,advertisement will be set up all these,levels go hand in hand with each other,and are all under the exact same one,campaign so to set your first campaign,up we're going to start off with a cbo,which stands for campaign budget,optimization like i was referring to,earlier so first thing we're going to do,is we're just going to go ahead and name,this we're going to name it cold,interest testing so then after naming,your campaign you're going to scroll,down you're going to turn on your,campaign budget optimization so i always,like start off with 100 budget when i'm,testing which is going to allow me to,spend at least 10 dollars on each ad set,and give me 10 different assets that i,could do that with to see which one is,actually going to do the best and give,each one of them a fair chance to prove,itself to me so the main reason why i,like using cbo's for my purchase,campaign is because it allows facebook,to do the spending for you and then push,the budget towards your best performing,assets while slowing down on pushing,money into assets that may not be,performing the best for you so let me,show you a little bit of insight of what,that looks like so then after setting,the budget on the campaign level you're,going to come to the ad set level and,we're not going to name it right away,we're going to scroll down we're going,to go ahead and select our pixel after,selecting your pixel you're gonna go to,conversion event and you're gonna do,purchase and then for my purchase,campaigns i do like starting this off at,midnight the following day so you just,come over here to the next day and,you'll just go ahead and set it up for,midnight and now like doing show more,options and i like to go ahead and put,five dollars right here locations you,want to use the same top five countries,age stays at 21 through 65 and then,detail targeting is where you're going,to actually start testing out different,audiences that might relate with this,product so let's go ahead and stay with,this portable neck fan as an example so,some things that might work really well,for this is we can come over here and,type in fan and if you're ever confused,on what audiences that you should be,testing just go and read the words of,the advertisements of your competitors,i'm seeing things like gifs in here hot,flashes right here outdoor sports right,here summer and so much more so for this,example we're going to go ahead and,start off with summer so i want to be,clear the reason why you're only seeing,one interest on here is because you will,never stack these on top of each other,say i have summer and portable fan on,here and they're stacked on top of each,other how are you going to tell me which,one got a purchase or didn't so that's,why we always break it down specifically,for each ad set only one interest and,then for the audience size of any,interest we like to choose i like to,stay anywhere between 5 million and 80,million with my audience size and you,see this one works out pretty well right,between 42 million and 50 million as we,scroll down we go ahead and do automatic,placements again and then before we go,to the ad level we want to go ahead and,name this interest so this one's called,summer soldier's name it summer cold,interest and then on the ad level this,is where you're gonna go ahead and put,that winning creative that you now have,found after doing creative testing so,now on the ad level i'm just gonna go,ahead and name this winning,advertisement and for the rest of what,you need to put on your ad level that's,just gonna be what's already in that,winning creative so you've now set up,your first interest but you have to,remember we're allocating ten dollars,towards each ad set with a hundred,dollar budget which means we need ten,overall so what i'm going to do is on,the asset level i'm gonna go ahead and,duplicate this nine times and then it's,just as simple as just taking,suggestions and finding other interests,that you might want to start off with so,beaches would definitely be a good one,because you know people are going to be,traveling to beaches all summer and,don't want to feel overheated and then,we're just going to continue to keep,going down the list and getting,everything set up so i might try out,summer vacation,swimming pool would definitely be a good,one and you see i'm naming every single,one of these assets off of the entrance,that i'm actually testing with and i'm,gonna go ahead and set up the rest real,quick,and boom we now just set up our first,gold inches campaign and look you see,all the way down you're seeing how,nothing is stacked and everything's,broken up in complete detail and now,it's time to let your money work for you,and after setting that up i always like,to let my ads run for about four days,and during those four days i'm using my,kpi or key performance indicator,calculator to determine what needs to be,cut and what should keep running so i,can potentially scale what's working for,me another factor that's going to play a,role in this is the amount that you're,actually spending on your ads you're not,always going to be profitable right away,and you need to allow at least a 400 net,loss before moving on to the next,product sometimes with a couple products,you might have to warm it up and you'll,see that you might lose a little bit of,money before your ads actually start to,pick up and take off but this does not,mean that you should just go ahead and,let your ads run and money be spent with,absolutely no regards though you have to,know how to read your data to understand,when you need to be cutting what's not,working for you reading your data can be,difficult if you're a beginner but if,you are in my one-on-one mentorship we,make sure to break it down and help you,understand what's working and not,working and the why behind it but to run,you through quickly one of the most,important things that you need to know,is what your breakeven costs are meaning,how much are you able to spend in order,to sell this product and still break,even or better off be profitable from it,and as you can see my kpi calculator,tells me exactly that so for example on,my current store that i'm running you,can see that on my kpi sheet my,breakeven cost for purchase is 42,dollars and 80 cents so as you can see,on my ads mandatory any single ad set,that has surpassed that 42.80,it has now officially been cut i don't,play any games with my money if i'm not,making profit from it it's getting cut,immediately never be scared to cut,assets that are not working for you,because this is what allows facebook to,push more and more money into the assets,that are performing for you while,allowing you to find different interests,that can keep making you more money now,once you continue looking at the metrics,that are coming in on your ads manager,and continue to keep practicing cutting,by your kpis things will start to make,more sense and become even more clear,but like anything you have to continue,to practice and be open to learning like,i said starting your journey with,e-commerce can be confusing and even,intimidating at first but that does not,mean that you shouldn't start it just,means that it's up to you to take the,steps to learn how to do it the right,way and always be a student to the craft,my team and i have been able to help,students from all different experience,levels from all around the world really,learn how to feel confident in,e-commerce and use it as a form of,passive income to start building that,generational wealth that we're all after,i know that this video was packed with,information but i want to see you all be,as successful as possible so make sure,to rewatch this take notes and crush,those ecommerce goals that you have set,for yourself now before i leave you all,to it you know that i cannot forget to,announce the free consulting call winner,from last week's video and the free,one-on-one consulting call winner from,last week is,the dropbox shop the dropbox shop,congratulations on winning reach out to,me on my instagram at ac underscore,hampton let me know that you won we can,hop on a zoom call look over your,products look over your facebook ads and,help you out with anything that you may,be having questions over and if you want,the opportunity to win this call for,next week make sure that in the comment,section below you comment the word ad,with your biggest takeaway from this,video i hope this video gave you all the,exact insight that you've been needing,to really get started and take off with,your drop shipping career i can't wait,to see you each and every single week,this is ac with supreme ecom and i'm out,fast

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