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how to post ads on facebook

Facebook Ads Tutorial 2022 - How To Create Facebook Ads For Beginners (QUICK GUIDE)Hi guys today, we

Website Learners

Updated on Jan 15,2023

Facebook Ads Tutorial 2022 - How To Create Facebook Ads For Beginners (QUICK GUIDE)

Hi guys today, we're going to see how you can run Facebook ads to,increase traffic to your site.,Let's say you have a site and you want more people to visit your site.,You can do that easily by posting an ad on Facebook.,So after watching this video, you will be able to post an ad about your website,on Facebook like this, and Facebook will automatically show your ad to people,who might be interested in your site's content.,And if they click it, it'll take them to your site,So in this way, you can get more traffic and customers to your business.,You can also tell Facebook exactly which types of audience,that you want to show your ad.,For example, you can choose people of a particular age or gender or their,interests and more so you can literally pick the audience you want to attract.,Okay.,I'm Bryan from Website Learners and let's get started, This is,the site for which we are going to create our ad.,Now to create our ad in Facebook, we're going to do five steps.,The first step is to choose the type of ad you want.,So to choose it first we need to log into our Facebook account.,So to login,,let's go to facebook.com/adsmanager. Here enter your account details,And click login,and here, click accept.,Once you have logged in just click create,now here,,Choose the type of ad you want to run,As I want to increase traffic to my site, I'm going to select traffic,and click continue,now here, give an name for your ad,I'm going to enter Pick naturals blog traffic ad,and click next,Now here you need to choose where you want to increase the traffic.,As I wanted to increase traffic to my website, I'm going to let it,as website and scroll down.,Once you have selected the type of ad ,we can now go to step two, which is to set,a budget for our ad. Now in order to run the ads, you need to pay some money to Facebook.,And here you can set how much money you want to spend on your ads.,So to set it, click here,now, you can either choose daily budget or a lifetime budget.,I'm going to select daily budget,and here, enter your budget,I'm going to enter a daily budget of $5.,So now Facebook will charge $5 every day for showing your ads to people.,You can start with the minimum budget and after seeing the,results, you can change this later.,Once you have set the budget for your ad, we can go to step three, which,is to select the audience for our ad.,No, by selecting the audience, you'll be able to reach people,who will be interested in your ad.,So to select the audience first, we need to select the,location of our audience.,So just click here.,And enter the location you want.,I want my site to reach people in Bangalore.,So I'm going to search for Bangalore, then select it,and here select the age group of your audience.,I'm going to select up to 30,Next you need to decide who will be visiting your site.,Now let's say you have a site related to beauty products and it has content,related to beauty products, for women,Then you can choose women here.,As my site is about health and fitness.,I'm going to let it as all,Next, You need to choose the people who might be interested in your products.,So let's click edit,And click browse,then select interests.,As my blog is about fitness.,I'm going to select fitness and wellness,,and here I'm going to select weight loss,So now our ad will be shown to people who are interested in weight loss.,No, if you want to target a similar type of audience, just,click here and here, you can find options related to your interests.,Now I'm going to select diet food.,Similarly, you can select as many options as you want,Now, If you want to narrow down your target audience, even,more, you can use this option.,Now using this option, you can prevent your ad reaching,a particular type of audience.,So for example, if you don't want to show your ad to people who already like your,page, you can use this button to exclude those people from your target audience.,Now, this option is useful,,If you're promoting your brand and reaching new people. Next, if you,want, you can also target people,What interested in other business like yours.,So let's go to Facebook,Here search for weight loss,now, select pages,and enable verified here,and you will get all the official pages related to weight loss,Now, if you want to show your ad to people who are interested in,this page, just copy this name,Now go back to ads manager,and paste it here,Similarly, you can do this for any page,You want to target that audience.,Once you have done that, just scroll down and click here.,Now here you need to choose what results you want from your ad.,As I want people to click on the ad and visit my site,,I'm going to select landing page views,and click next.,So now we have successfully selected our audience,Once you have selected your audience, we can go to step,four, which is to design your ad.,So to design our ad, first you need to create a facebook page for your website,Now, If you already have a Facebook page, you can just select it,and start designing the ad.,So I'm going to create a Facebook page.,So to create a Facebook page, click create page,here enter a name for your page,I'm going to enter pick naturals,Next, you need to select the category that matches your business.,So let's search for health and you can see we got options related to health,I'm going to select health and wellness website,And finally, we need to add a profile picture for our page.,So let's click here,now select the photo you want,I'm going to select this,and click open,And the profile picture will be added once you have done this, just click create page,And your Facebook page will be created. Once you have created your page,,we can start designing our ad.,So to design our ad, just click here,now, if you already have a post on your page, you can select this option,And you can use any post for your page to run your ad.,I want to design a new ad from scratch.,So I'm going to select this.,Now, just scroll down and we can start designing our ad. When designing your,ad, you can use the ACCA method,The ACCA stands for attractive connect convey and action,These are four important rules.,You need to keep in mind while designing.,So let's see these types one by one.,Okay.,Now people usually scroll through Facebook quickly.,So in order to make them stop and see our ad first, we need to,attract the people with our ad.,We can do that by showing an image which can attract people easily.,So first let's add an image or a video, which we want to advertise. Now to do that,,Let's click add media,and select what you're going to add.,As I want to add an image, I'm going to select add image,,then click, upload.,Now select the image you want to add and click open,And then click next,Now here, you can see the preview of how your ad will look like. Once you have,created an attractive visual, people are more likely to stop to see your ad,Next.,We need to connect only with the people who will be interested in your content.,You can do that by explaining their needs in a positive way.,So let's enter the text.,which you want to show here,I'm going to enter my text,Next you need to convey how your ad will be useful for them.,So let's enter that in our headline and description.,So now we are providing holiday diet plans,which will be useful for them.,And finally, you need to provide a call to action for your ad.,So here you need to enter your site's address, where you want,your audience to be taken,,When they click on your ad. I'm going to enter the URL of my blog.,So let's go to our site,and copy this address,And then paste it here,Now, click here,and select the text you want to appear here,I'm going to select this,So make sure you always add a call to action on your ads,So now we have designed our ad using the ad rules we had,As you can see, we have a image which attracts and here we are connecting with the,people, explaining the need, and then we provide a solution for their need.,Now finally, we are providing an action, which will take them to your site.,Once you have designed your ad we can go to the final step which is to publish your ad.,So once you have made sure your ad is good,You can go ahead and publish,your ad,So to publish your ad let's click publish,now choose a payment method,and click next,Here enter your card details,and then click save,and your card details will be saved.,Now Facebook will automatically take the daily budget you have,set from your safe payment method.,And your ad will be published after being reviewed by Facebook.,Now, if you see here our ad is in review.,So now Facebook reviews your ad which usually takes less than an hour.,And once your ad is reviewed, it will be posted on Facebook. And you can,see this status as active like this,So now we have successfully published our ad on Facebook, which means,,our ad is now live on facebook,So to see how our ad looks like, just click here,and select share a link, then click copy,Now open a new tab,and paste it here,And then press enter, Now if you scroll down, you can see that we have got our ad,So this is how your ad will be shown to other people.,And if someone clicks on our ad, it'll take them to your blog post.,like this,Now, we have successfully created and published our ad on Facebook, but how do you know,whether your ad is working successfully?,So next, let's see, how you can check the results of our ad.,So to check the results, just click close,and here, you can see all the performance metrics of your ad.,Now this is the number of people.,To whom Facebook has shown your ad.,And here you can see how many people have seen your ad.,And the number of people who have clicked on your ad,Now if these numbers are low,You can try making changes to your ad, like increasing your budget or using a,different image, which can attract more easily all by providing different offers.,After doing this, you can run the ad again.,You can repeat this process until you see better results for your ad.,Also, if you don't want to run your ad, you can disable it here anytime you want.,Okay.,No, as you can see here, Facebook charges money for each click.,This means that when a person clicks on our ad, Facebook reduces some,amount from our budget,And when the budget limit is decreased, Facebook automatically stop your ad.,So this is how you can see the results of your Facebook ads.,Okay.,So let's say someone comes to your website through your ads, but leaves,your site without any conversion.,How you want to retarget the same visitor and send them ads in the future.,You can do that by creating a Facebook pixel. Facebook pixel helps you track,the actions of visitors on your website and using these details,You can retarget the same audience, which will boost your conversion rate.,So next, let's see how you can set up Facebook pixel. Now to setup pixel,,We need to connect pixel with our site.,So to connect it, let's go back to the ads manager. Lets click here,And select Events manager,now select connect data sources,here, select web,And click Get started,now select Facebook pixel,and click connect,Now here, just give a name,and then click continue,,Now to connect Facebook with our site,,We need to install a plugin on our website.,So to install the plugin, let's go to our WordPress dashboard.,Go to plugins,And click add new,Here search for,Pixel FB,Now, instead of using Facebook's plugin, we're going to use this plugin since,it is smaller in size and works better.,So to install it, just click install,and click activate,So now we have successfully installed the plugin.,Once you've installed the plugin to connect your site ,with Facebook just click set up now,here enable this option,and click Facebook connect.,Now click continue,and click ok,Now click here,,select your account,and click apply,and you can see, we have successfully connected our site with Facebook.,Now, Facebook will be able to collect the data of the visitors on your site.,So to test it, Let's go back to events manager,,and then go to test events,here,,You need to enter your site's address.,So let's go back here.,copy this,Then paste it here,and click open website,,as you can see, Facebook is receiving activity from our side.,And here you can see the events on our site.,No, if you want to know how many people have visited your page,just click here,and here you can see how many people have visited your page.,So now we have the activity of the visitors who visit your site.,Once you have set up Facebook pixel, next, we can start using the data,in our ad to re target our audience.,So to do that, just click here,and select ads manager.,And here, click edit,now select the ad which we created,then scroll down,Here select website events then click publish,And your ad will be published after review.,So now our Facebook ad will be able to use this data to narrow down our audience,even more. Similarly, you can run as many ads as you want, along with the data from,your site, to reach your target audience.,So that's it guys.,This is how you can run Facebook ads to get more traffic to your site,Now, If you want to know how to run Facebook ads, to promote your products and grow,your business online, just click the link below this video to checkout this complete course on Facebook,ads on Udemy, where they will cover how to run,different types of Facebook ads and how to create better content,for promoting your e-commerce site.,So just click the link below this video to check out this course and,also make sure you subscribe to Website Learners to get more videos like this one.,Thanks for watching.,I'll see you in the next video. ,Take care, Bye-bye.

The above is a brief introduction to how to post ads on facebook

Let's move on to the first section of how to post ads on facebook

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A BETTER Way To Advertise On Facebook In 2023 (SECRET)

A BETTER Way To Advertise On Facebook In 2023 (SECRET)

there are three things that you need to,know if you want to create effective,high converting and profitable facebook,ads first you need to nail message,market match get this wrong and it,doesn't matter how smart or funny or,creative your ads are they're not gonna,work next is something called the 40 40,20 rule every great direct response,marketer and advertising legend lives,and dies by this rule but don't worry if,you've never heard of it before most,people haven't and i'm going to walk you,through exactly how to use this with,your facebook ads and third you need to,use something called the marketing rule,of seven and not just with your facebook,ads either but with all of your,advertising and marketing and everything,you do from this day forward use it and,profit don't use it and don't profit,that is a terrible catchphrase so let me,show you how it's done starting with the,ever important message market match want,to know the single biggest reason that,most facebook ads don't work i can't see,it right now but i'm going to assume,you're nodding your head yes well my,friend the biggest reason that most,facebook ads don't work is not because,they chose the wrong campaign objective,or wrong placement or wrong budget or,anything related to the actual setup of,the facebook ad campaign nope the reason,that most ads don't work is because,they're saying the wrong things to the,wrong people or in other words the offer,that they're making is either unrelated,or unappealing an unrelated message,means that they're making an offer that,people just don't really care about,trying to sell something in a way that,just doesn't resonate with the pains and,problems and fears and frustrations of,the market this is often the result of,spending too much time on the features,and the actual tangible things that,they're going to be getting rather than,on the benefits and the outcomes and all,of the results and how their life's,going to be better after they make a,purchase an unappealing message is,simply a message that's packaged wrong,or in other words it's boring it doesn't,do anything to try to catch someone's,attention and so they don't stop to read,it and if they do stop well they just,don't care what's that sound oh that's,the sound of your ad dollars getting,flushed down the toilet and so money is,wasted putting these boring and,uninteresting and irrelevant messages in,front of people and then wondering why,nobody's buying sounds harsh i know i,don't like to be the bad guy here but,fortunately there is a solution that,comes in the form of message market,match and message market match is,exactly what it sounds like it means,matching your message to your market but,obviously there's a little more to it,than that essentially message market,match also commonly known as message to,market match is really just a way of,making sure that you've done your,homework and you've researched your,target audience you've figured out what,their pains and their problems and their,fears and their frustrations are and how,whatever it is that you're selling is,well positioned to help solve that for,them get it right and people buy get it,wrong and they don't buy and this is one,of my favorite things about marketing,and about advertising in that it's a,literal case study of human behavior,after all people can say all of the,things about how they think they are or,how they would like to be but at the end,of the day money talks and what people,choose to buy and how they spend their,time are two of the most powerful,indicators that really show what someone,values so if your ads aren't working and,people aren't clicking on them or,signing up or buying or anything like,that well it's simply because they don't,see the value in what you're offering so,it's your job as the marketer as the,advertiser to try to show them that,value and the best way to do this isn't,by shoving it down their throats but,rather to show them that you understand,where they're coming from you understand,their problems and you possibly have a,solution they may be interested in i,wish i could remember who told me this,quote so i could give them due credit,but one of my favorite sayings is that,customers don't buy when they understand,they buy when they feel understood okay,next i'm gonna give you the secret sauce,and those special ingredients that,really separates the amateurs from the,pros when it comes to creating high,converting and profitable facebook ads,but first a real quick message from this,video's sponsor metrocool over the years,i've had the chance to work with a lot,of different companies and software but,metricool has quickly become my number,one secret weapon when it comes to,creating better and more effective,social media marketing campaigns and i,use it every single day not only does it,allow you to take care of everything all,in one place it also integrates,seamlessly with facebook and instagram,and twitter and tick tock and linkedin,and google business and pinterest and,youtube and twitch as well as facebook,ads and google ads and tick tock ads and,data center it's also incredibly easy to,use and gives you a ton of powerful,features for both organic social media,and paid media like facebook ads one of,my favorite things about it is how i can,watch and monitor my ads performance and,get a side-by-side comparison of my ad,campaigns on google and facebook which,are two of my biggest ad platforms right,now and i can see how they're doing and,compare different metrics against each,other like how many impressions they got,what's my cpm which is how much it cost,me to show these to a thousand people,what's my cpc or cost per click my ctr,which is my click-through rate and even,the number of conversions each campaign,is delivering because again remember,it's not just about getting likes and,shares it's about making money from your,social media and your ads so make sure,to check out metricool by clicking the,link in the description below this video,and when you use the code atom you can,try out any paid plan for 30 days for,free okay next the 40 40 20 rule the 40,40 20 rule shows the breakdown of the,three main elements that are responsible,for your ad success 40 to your market 40,to your offer and 20 to your copy so let,me unpack those for you now 40 of the,success of your advertising campaign is,going to come down to your market your,understanding of them and your ability,to identify and locate them and make,sure that you're putting the right,message directly in front of them,fortunately facebook's targeting options,are pretty amazing so the ability to,find them and get right in front of them,is well easier than ever as for coming,up with the right message the right hook,the right angle and the right,irresistible offer and how those all fit,together well that's where you're gonna,need to do a little bit of heavy lifting,the next 40 of this equation comes down,to your offer so what are you offering,and is it irresistible enough to get,them to pay attention is it relevant,enough that they're going to be,interested and want to click want to,read more ultimately want to buy and the,last 20 is your copy and your creative,this is essentially the words that you,use the images the video if you're,running a video ad all of the design and,the way that you structure things as,well as the words that you say as a,general rule the more competitive your,market is the more persuasive and,influential and more heavy-hitting your,copy's going to need to be the 40-40-20,rule is incredibly powerful because like,all things in marketing it gets to the,root of what's really important which is,your customers their problems and your,solutions to those problems and way too,many advertisers get this completely,backwards spending way too much time on,fancy words and pretty pictures rather,than getting to the core of their,audience's pains and how they're able to,best serve them there's even some,situations and with certain target,markets where an overly produced ad or,an overly polished message actually,turns people off and has the complete,opposite effect and will lose to an ad,that looks like it was made in ms paint,from 1985. that's uh that's some quality,design work right there but there is,another thing you can do no,must do if you want to turn your,campaigns into real winners and that is,to leverage the power of the marketing,rule of seven first some history the,marketing rule of seven was first,introduced by the movie industry back in,the 1930s when studio bosses discovered,that it took around seven touch points,or interactions with a potential,customer in order to get them to see a,movie this then became kind of a rule in,marketing that if you wanted a product,or service or business to succeed you,needed to make sure that your prospect,heard your advertising message at least,seven times before expecting them to,take any kind of action and i like this,rule for two reasons first because it,resets someone's expectations when it,comes to advertising after all one of,the most frustrating albeit completely,understandable parts of advertising is,when i hear a newbie advertiser complain,about the results they're getting or,rather the lack of results they're,getting from their campaigns but more,often than not and upon closer,inspection it's usually because they've,only been running these ads for a couple,days or only spent a few dollars on them,now do you know whose fault this is i'll,tell you it's all those internet,marketing hucksters from the early 2000s,who oversold people on these get rich,quick schemes and how they could make a,million dollars overnight with no work,required but that's not a real thing in,the real world think of one other,investment where you could put in a,dollar and get back 10 or 100 or a,thousand or more i mean people would,look at you like you're crazy but with,advertising these are possible not right,away not for everyone but they do happen,but when you're first getting started a,little bit of patience and a little bit,of understanding and maybe even a little,bit of humility are gonna go a long way,because advertising is a skill skill,that can be learned but a skill that's,going to take a little bit of training,and a little bit of time now don't get,me wrong the purpose of advertising of,running ads is 100 to make money,otherwise why you doing this but it's,also important to approach this with a,little bit of sensibility and common,sense those are probably the same things,the second reason that i like the,marketing rule of 7 so much is because,it gives me a benchmark and kind of a,guide that i can shoot for and plan for,and bake right into my marketing,strategy this is why the best way to do,facebook advertising today is to run,your ads and then follow up and follow,up and follow up and follow up follow up,and follow up and follow up and follow,and follow up and follow up and follow,up but do it in a way that doesn't break,the bank unfortunately you can do it now,easier than ever before the first way is,my absolute favorite which is to run a,facebook ad that takes someone off,facebook and puts them onto your email,list where you can follow up with them,again and again forever the next way is,still good though and it involves,running a facebook ad and then creating,a custom audience based on how somebody,engaged or interacted with your previous,ad for example you could create a video,ad and then create a couple of custom,audiences based on people that watch 25,or 50 or 75,of the aforementioned ad you can then,follow up with those people through a,second ad which is going to be more cost,effective because you're going to be,advertising to a smaller audience not to,mention a smaller audience means more,opportunities at repetitions and touch,points and building a deeper and more,human connection but to show up in front,of them even more and for free you,definitely want to be taking advantage,of all of the other tools that facebook,gives you access to and this is why the,next thing you're going to want to do is,check out the video that i've got linked,up right here on facebook marketing,strategy so make sure to check it out,now and i'll see in the next episode but,for them to refer you they need to know,what you do after all people can't buy,from you if they don't know that you,exist or in this case people can't buy,from you if they do know you exist but,don't know that you have a business

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