Facebook Business Manager for Agencies Tutorial: Managing Facebook Ads
- Are you finally ready
to start running Facebook,and Instagram ads for clients,but aren't sure how to
set up the accounts,,billing, and more?,Running ads for clients is a great way,to grow your business.,But there are critical
steps that you need to take,to ensure that you're doing it properly.,By the end of this video,
you will have what you need,to start running ads for clients.,We'll walk you through
Facebook Business Manager,,connecting as a partner,,getting access to your client's
ad account, and pixel data.,And make sure you stick around to the end,because I'll show you how
to report on your results,to your client, your
employer, or your team.,So before we get into the screen share,,I want to give you a little bit of context,about the best way to run ads for clients.,And that is through
business manager access.,If your client doesn't
have the Business Manager,,they should.,That is the preferred way
of running Facebook ads.,Now, there are two ways to get connected,into someone's Business Manager.,The first way is with a personal account,where you're added into
their Business Manager,and given employee access.,The second way is through partners.,And that's where they are
adding your Business Manager,into their Business Manager,and giving you access to their assets.,And that, in my opinion,,is the preferred way
to run ads for clients.,Now, if your client does not have,a Business Manager account,
you'll have to get that set up.,And we have some links for you,to help you do that in the description.,There are several reasons
why you want to run Facebook,and Instagram ads on
your client's ad account,and not your own.,The first reason is because of pixel data.,The client will retain
all of the pixel data,and it will not get confused
with any other pixel data,that might be on an ad account.,The second reason is because of billing.,There can't be multiple billing methods,on a single ad account.,So the client will have
their billing method attached,to their own ad account and
be responsible for that.,The third reason is because,if you're running ads for
multiple clients on one account,and that account gets shut down,,you're putting all of
your clients' ads at risk.,I'm going to show you one way,to connect your Business Manager,to your client's Business Manager.,So, go to business.facebook.com/settings.,From there, you should see the
name of your Business Manager,at the top of the screen.,Scroll down on the left
side to Business Info.,Your Business Manager
ID is right at the top.,Then you want to copy
that Business Manager ID,and send it to your clients,and walk them through these steps.,First, have them go into
their Business Manager,in the settings.,Make sure that their Business Manager name,is at the top of the screen.,Then under Users, they're
going to click on Partners.,Then they're going to click
on the blue add button,and say, give a partner
access to your assets.,And then they will type
your Business Manager ID,into the Add a New Partner pop-up.,So once they type that
in, then click Next.,Now they're going to select the assets,that they need to give you access to,,which includes both their Facebook page,and their Facebook ad account.,So select Pages on the left side,,click on the radio
button next to the page,,and then select Create
Ads on the right side.,Before you click Save Changes,,make sure you go to the ad
accounts on the left side,to also give you access
to their ad account.,From there, you will select the ad account,and then select Manage
Campaigns on the right side.,Now you'll click Save Changes,and you'll have access into
their Business Manager.,One of the common pitfalls
is that their page,or their ad account isn't
showing in that screen.,If that's the case, they
have not added their page,or their ad account into their
Business Manager as an asset.,So they first have to do that,in order to give you
access to those assets.,And again, the link to that
Business Manager tutorial video,is in the description.,You will get an email
notification letting you know,that you have been added
into their Business Manager.,Now that you have that connection made,,your final step is to give permissions,to the people in your Business Manager,to be able to access that asset.,So you'll go into your Business settings,,select Pages on the left side.,Then you'll find the page that
you've been given access to,and select Add People.,A pop-up will appear,and you will give yourself
and/or team members,the ability to create ads with that page.,We repeat the process with the
ad accounts on the left side,,select the people to manage the
campaigns, and click Assign.,So now that you've got
the assets assigned,,you can go into your ads manager
and use the dropdown menu,to navigate between client accounts.,One common issue is that,the client hasn't named their ad account,,and so you'll just see a
long string of numbers.,But if you use the dropdown menu,,you'll always be able to see,the Business Manager name there.,So, now that you're connected
and running campaigns,,your clients are going to
want to see the results.,An easy way to do this is using a link,in the ads manager reporting area.,In your main ads manager area,,what you're going to do
is customize the columns,to show your clients the
data that they want to see.,When you've saved that,,you can then go to the
Reports drop down menu,and select Share Link.,Copy that link and share
the link with your client.,So, click here to learn about
how to create great reports,for your clients,,and click here to learn more
about the Business Manager.,And congratulations on
learning how to run Facebook,and Instagram ads for your clients.
PPSPY has the world's largest selection of shopify products to
choose from, and each product has a large number of advertising
materials, so you can choose advertising materials for TikTok
ads or Facebook ads without any hassle.
How I Manage Facebook Ads for Clients (My $3000/month Digital Marketing Service)
How I Manage Facebook Ads for Clients (My $3000/month Digital Marketing Service)
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