how to manage facebook ads

How To Create Facebook Ads For Beginners (COMPLETE GUIDE) | Facebook Ads Tutorial 2023ladies and gen

Iman Gadzhi

Updated on Jan 15,2023

How To Create Facebook Ads For Beginners (COMPLETE GUIDE) | Facebook Ads Tutorial 2023

ladies and gentlemen you truly are in,for a treat today because for some of,you guys you're coming into this video,with zero facebook ad experience for,some of you guys you might be coming in,with you know a moderate or intermediate,level of knowledge when it comes to,facebook ads so whatever stage you are,at i will take you from that the,full-blown expert by the end of today's,video in fact i've even gone ahead and,broken everything down into timestamps,below so if you want to skip to a,certain section,you can go ahead and do that just make,sure you stay around until the end of,the video because i'm doing a massive,massive massive giveaway you will not,want to miss and on that note let's get,into today's training so ladies and,gentlemen facebook ads master class,step-by-step 2022,here is what we will cover why advertise,on facebook all assets you're going to,need to basically start advertising how,to set up your facebook page how to set,up your business manager how to create,your first campaign how to define your,budget how to value results as well as,how to optimize your campaigns so why,advertise on facebook well it's pretty,simple you know we've got 1.93 billion,daily active users we have 28 billion,total ad revenue every single year and,you're gonna find that you'll spend,roughly one dollars cost per click,and,11.54 cents cpm now if you don't know,what cpm means don't worry,stick around this video and i'll show,you exactly why now why do i advertise,on facebook well that's a great question,and and to answer that you need to look,at my two main companies so iig meter,right there is my advertising agency,that i started at the age of 16 while i,was still in high school to support me,and my mom i've been running that for,five and a half years having an,advertising agency is about as cool as,having an accounting firm really not you,know like a crazy crazy exciting,lifestyle what is crazy exciting about,it is the money that it gives you the,free cash flow because the margins and,the profits are so good from it that i,can you know have my cmo or at least now,after five and a half years of running,it i can have my cmo who runs it i only,need to work four or five hours a week,on it which by the way that's after five,and a half years i don't think you'll,have this in the first year okay like,it's it's not um it's not easy but it's,it's simple to build up and every year,you need to do less and less to attract,higher and higher paying plans but as i,said now five and a half years on at,this point it makes me anywhere from 1.2,to 1.5 million dollars a year profit uh,and with that you can do some pretty,cool things with your lifestyle so yeah,that is my advertising agency so that's,a big reason why we advertise even,though i never touch any of my clients,ad accounts anymore and haven't for like,two years now,um so that's that then i also actually,run the biggest education company on,earth that helps other agency owners,primarily in non-competing industries,start and we help people who literally,just are work in university or have a,day job and they just want a business a,lifestyle business that can help them,have financial freedom location freedom,and time freedom and scale up to 10k a,month we help that subsection of people,all the way from the agencies who are,already doing half a million dollars a,year profit and want to get to a million,dollars a year profit and also just kind,of streamline their system so in that,business we actually don't do a lot of,it pretty much 95 of our business,organic but we still do some advertising,in that business to bring in new,customers ah also to mention at my,agency the way that we get most of our,clients except for referrals these days,i said once you do something for five,and a half years you build up a long,track record uh is ads so the way that,we bring in new clients who don't know,us is we advertise so we actually,advertise to get clients and then we,advertise for our clients so yeah that's,a little bit about why i personally,advertise on facebook anyways let's move,on here are some benefits of advertising,on facebook first things first sell more,okay you can advertise your product or,service and send people to your website,to purchase you can generate leads okay,so you can use facebook adverts to,collect names emails phone numbers and,more directly from your targeted,customers you can also use facebook ads,to distribute content facebook and,instagram are also the ideal places to,distribute the content you create and,maximize your reach you can also use it,for app installs okay you can advertise,app on facebook and instagram and,generate more downloads because of it,so there are a few different value,propositions first things first is,testing all right facebook is the,perfect sandbox to mass test your offer,whether you're on a budget or you have,venture capital backing up your business,you can get results in as little as a,day and you can validate whether this,product actually works and whether the,market even wants your product next,thing targeting facebook is by far the,ad network with the most information,about their users now this allows us as,advertisers to micro segment our target,and reach our exact ideal customers not,only that but their machine intelligence,works so well that most of the times you,don't even have to use targeting at all,since it already knows exactly the type,of users who are most likely to respond,to your ads,then we have cpc now the real beauty of,facebook is that they only charge you,once you get a click and you can get,clicks for as low as one cent although,you know that's not very common average,cost per clicks we see is anywhere from,you know 30 cents all the way up to two,dollars depending on your market and,country and last thing is predictability,on facebook when you dial in your funnel,and your offer you can consistently put,one dollar in and get two three five,hell even ten dollars out with,predictability as the saying goes the,most dependable and consistent way to,generate wealth is to turn advertising,into profit so let's talk about the,assets you're going to need to actually,start advertising first things first is,business management now a business,manager is the container that holds all,of your business assets so within your,business manager will live the ad,accounts the pages the pixels as well as,the payment methods now below your,business manager we have ad accounts,right so you'll have one business,manager and inside your business manager,you can have five ad accounts this is,where you create all of your campaigns,and as i said you can have multiple ad,accounts per business manager,then we have your page right so the,facebook page is where your ads will,actually run from then moving on we have,your domain now facebook now requires,you to verify the ownership of your,domain in order to drive ads to it,moving on pixel now the pixel is simply,a piece of code you put on your website,that will track all the visitors actions,for you so you can actually track what,sort of results your ads are yielding,then we have payment method simple,enough now if you already have all the,assets set up you can actually skip to,the following time stamp for the,campaign creation step by step but if,you don't let me run you through it so,let's talk about creating a facebook,page,now i will leave the link in the,description for page creation as well as,the guide made by facebook on how to,create it the key here is to use real,brand information as well as giving,facebook as much info as possible about,your business because this way you're,creating more trust with them and,letting them know that you are a real,and serious business and this will,really help you down the line because as,you may know these days it doesn't take,much for facebook to decide to disable,your ad account so the more virtue,signaling you can give facebook the,better now you know having your ad,account disabled is very very common and,there's always coming back from it you,know it's it's just part of the game,these days so if you ever have an ad,account shut down or whatever don't,worry like,we have had,i mean between us and all of our clients,i don't even wanna it's in the hundreds,and hundreds of ad accounts shut down,potentially even a thousand at this,point right it's it's more rare to,advertise well i guess it also depends,what industry you're in for the industry,we work in,e-commerce and education companies,it's almost more rare to have your ad,account not shut down than it is to have,it shut down so um don't ever worry your,stress if your ad account does go down,now let's talk about step by step on how,to create your page first things first,you're going to go to that link to sign,up you're going to select the type of,page you want to create whether that's,business brand or community public,figure you're going to enter in your,business information for category type a,word or two that describes your business,and facebook will suggest some options,add profile and cover pictures create,your page's username and then add your,business details so things like,description contact location hours,website i have a bonus tip for you make,sure that before you run ads your page,has at least 20 posts this way facebook,sees it as a real page and we recommend,you post at least three times a day for,the first seven days and then you can,decrease that frequency to once a day,now just make sure you always keep your,page active because this will increase,your page longevity as well as relevant,score once you've done that let's move,on to step number two which is creating,your business manager now the business,manager is a tool designed to be your,primary hub on facebook to manage all of,your pages ad accounts domains and other,assets i will leave a link in the,description for the actual page you need,to go to in order to create a business,manager once again make sure you use as,much real info here as possible i said,this is what the link looks like so you,will click on create account and fill up,the information with your real business,data make sure to use a work email,address as well so no at gmail just,press the less reasons you give facebook,to look it and be like,something just looks a little off here,the better okay so try to use a business,email if possible next confirm the,creation of your business manager by,clicking on the link in the email once,again here's another bonus tip for you,make sure you go through the business,verification process as soon as it is,available on your business manager this,will verify that your business is an,actual registered business and add,another extra layer of security to your,business manager an essential step when,it comes to avoiding bans now moving on,creating your ad account now your ad,account as mentioned is the container,that will hold all of your ad campaigns,it is an entity that lives inside of,your business manager now in order to,create your ad account go to business,settings inside of your business manager,click on add accounts click on add and,create new now simply name the ad,account whatever you want you know this,is only for internal purposes and select,your time zone and currency now make,sure that your time zone corresponds to,your currency so u.s time zones must use,us dollar as its currency for example,otherwise you'll have problems when,trying to run ads your ads won't deliver,and you will have to create a new,account here's another little bonus tip,for you at the beginning you will only,have permission to create one ad account,per business manager as soon as facebook,charges your card for the first time,this limit is raised to three ad,accounts for business manager and i,highly encourage that you create all,three as soon as they are available to,have as contingencies basically to have,as backup options now connecting your,page okay we need to connect the page,you created to your business manager so,that way you can run ads on it so go to,business settings inside your business,manager click on pages then click add,and add a page then simply search for,your page here and select it since,you're already an admin of your own page,you won't need to do any further,confirmation and this is kind of what it,looks like anyways moving on to the,payment method okay now we have to add a,payment method to your ad account so,that facebook can charge you and this is,basically what the payment method page,looks like so you're going to go to your,business settings inside of your,business manager you're going to go to,payment methods tab and simply add your,card you can also connect a paypal,account or bank account directly just a,little side note i strongly discourage,paypal uh for some reason it seems to,increase the likeliness that you'll have,at account shutdowns i don't know why,facebook just doesn't seem to like it,and uh the other thing is either your,client if you have an agency or you,personally if your card keeps getting,declined once again facebook really,doesn't like that and it might lead to,ad account shutdowns so if a client has,that issue like for example we've had,clients where they have ammo you know,they have their amex and it's the charge,always goes through there is never ever,ever an issue with them and with them,it's fine you know they can rack up the,amex points all is good but sometimes,they might have another credit card,provider and they're constantly,constantly blocking or declining the,payments uh as i said that can cause a,real big issue when it comes to,advertising so with those clients i know,they don't get the whatever the points,or this or that but at least their ads,don't constantly keep getting uh paused,which is basically what happens when you,know facebook can't build uh the card on,file so with those clients specifically,or if this is happening to you then just,go ahead and do a direct um,i think it's a direct debit it's called,basically where uh facebook can just,bill your bank account you know right,off the bat uh they don't have to charge,the card because then that way there's,never any declines ever now another,little bonus tip and to be honest i kind,of just alluded to that in the last,section but make sure you never use your,card on your client's account they,should always add their own cards so,that number one they're built directly,from facebook without having you as an,intermediary and number two the billing,information is consistent throughout,their account meaning the business name,on their account info is the same as the,one on the credit card being charged,this will avoid any account hold due to,billing issues next verifying your,domain now domain verification provides,a way for you to sort of claim ownership,of your domain in facebook business,manager this has become a must in order,to run ads since the ios 14 update now,there are three different ways to verify,your domain dns verification html,verification and meta tag verification,only one of these methods is needed now,you can learn more about them in more,detail in the link i'll leave in the,description but here i will go over the,dns verification method which is the one,we use most often at our agency so how,to verify your domain go to the business,settings inside your business manager,and click on the domains tab click add,new domain choose the dns verification,option and copy the code provided now,log in to your domain registrar and,visit the dns settings page add a new,dns record of the type txt enter at,symbol in the host name field if,required then in the content field you,can paste the verification txt record,provided in business manager then simply,return to business manager and click,verify now this process will be a bit,different for each person depending on,the domain registrant used but it should,be pretty similar to the one shown here,okay so if you have any issues during,this process try googling how to add txt,dns record on and then whoever your,domain registrant name is right next,creating your facebook pixel now the,only thing missing before you actually,get into creating our ad campaigns is,creating and installing our facebook,pixel the pixel is just a little piece,of code that you put on all of your,website's pages it acts as an informant,for facebook giving information about,what actions the users on your website,are performing this is how facebook is,able to track how many clicks your ads,got how many conversions it generated,which can be either purchases leads,views or other actions such as i don't,know um adding a product to the card or,initiating checkout and how much revenue,was actually generated from these,conversions now in order to do this you,go to events manager inside your,business manager click connect to data,sources and select web select facebook,pixel and then click connect add your,pixel name enter your website url to,check for easy setup options and then,click continue now in terms of actually,installing the facebook pixel there are,two main ways of installing the pixel on,your website number one is pasting its,code directly into the header of all of,your pages this way the facebook pixel,takes care of tracking everything for,you or second connecting it through the,new facebook conversions api this way,you collect the data directly on your,site and then feed this data back to,facebook through their api this is also,known as,sorry if this gets a bit more,technical for some of you guys but,basically this is known as server-side,tracking now just setting this up could,be a standalone video however all the,major website builders such as wordpress,click funnels leadpages shopify,uh,woocommerce um a web flow etc etc right,they all have native integrations where,you can simply paste your pixel id and,everything is automatically set up for,you all right they all have step-by-step,comprehensive documentation on how to,set this up so what i encourage you to,do rather because you know i can't make,seven little micro videos for each one,of those um,those website builders okay what i,encourage you to do is actually just to,google how to install facebook pixel on,and then whatever the name of the,website builder is you will definitely,find everything you need with that so,now we actually kind of get into some,more exciting stuff which is actually,creating your campaigns now before we do,that let's talk about the three layers,of a campaign the three layers are well,first of all campaign ad sets and ads,now campaign is our top level layer,where we choose our primary advertising,goal now this could be conversions post,engagement lead generation video views,or traffic amongst other things now most,of the times we are going to be,optimizing for conversions now the ad,set is the second layer that sits inside,a campaign now one campaign could have,one or it could have multiple ad sets,and the ad set is where we select our,targeting bids placements schedule and,budget okay which i will say is in the,case of if we are doing ad set budget,optimization not optimizing the budget,at the campaign level now the third,layer is the ad now one ad set can have,one or it could have multiple ads now,the ad is the actual advertisement you,see on your facebook and instagram it,holds the copy the headline the image or,the video of the ad as well as the url,destination of it so this is how it,actually looks inside of the business,manager at the top you see the three,levels from left to right now in terms,of creating a campaign first select your,objective now this is really a matter of,asking yourself what do you want as a,result of the campaign is it leads is it,website visitors is it purchases on your,stores visitors to a physical store,views the answer of this question will,dictate your campaign objective but i,will give you some bonus tips we usually,create one campaign per offer to keep,things organized and to not mess with,each campaign's own optimization,we also like to set campaigns just for,testing and a campaign just for,prospecting now we usually create one,campaign to test audiences one campaign,to test creatives and then one campaign,to test different landing pages,then the winners from each of these,campaigns gets promoted to a prospecting,campaign that has all the best creatives,the best audiences and the best landing,pages now ideally you should set around,70 to 80 percent of your budget to,prospecting campaigns and 20 to 30 to,testing another thing is using ad set,level budget for testing campaigns this,way making sure each ad set gets enough,spend to make a statistically,significant decision now for prospecting,campaigns we like to use campaign level,budget optimization because they are,usually more consistent and require less,upkeep so hopefully that wasn't too,intense and i managed to explain it,simply enough so let's get back into it,now it's time to create our ad sets so,first things first is define your,targeting to do so think about the,majority of your customers and answer,how old are they what gender what do,they like what are they interested in,try to picture this ideal client in your,head and use the targeting options,facebook gives you to select them,especially the demographic part of it,now when it comes to interest targeting,we usually select one at a time so we,can test which ones work and which ones,don't with the least number of variables,possible now here's a little bonus tip,for you once again and that is that one,of our historically best performing,audiences across all industries is broad,targeting this means no segmentation at,all now this lets facebook use their,algorithm at full steam without,limitations and gives them the power to,decide which user should see your ad now,their machine learning is so powerful,and has so much data that this tends to,work better than micromanaging your,targeting options,plus the more data you feed the machine,through your pixel the better the broad,audiences work now as a general rule of,thumb we like to always select audiences,that are quite large and avoid small,audiences now when your audiences are,too small your campaigns end up with,delivery problems such as way too high,frequency and your cpms which basically,is how much you spend to get a thousand,impressions skyrockets now for our,advertisements to work profitably we,need to keep our cpms as low as possible,and targeting large broad audiences,helps a lot with that so don't be afraid,of it facebook knows who should see your,ads no matter how different your product,or service may be now pay close,attention here we will start talking,about the ad creatives and if you can,only take one thing from this training,and throw everything else in the trash,that should be to focus on ad creatives,there's no other activity or tactic or,hack that you could use in your,campaigns targeting bidding or any other,element of your ad campaign that is,going to yield such high returns as your,creatives a great creative can work with,bad targeting bad campaign structure bad,campaign optimization and bad bidding,strategies however having the perfect,targeting flawless campaign structure,impeccable campaign optimization and,highly optimized bidding strategies,cannot save a campaign with bad,creatives so always keep that in mind,when creating your ad campaigns,creatives are our biggest lever in,advertising and 80 of your focus should,be on developing better creatives and,testing more variations of them then we,actually choose our ad format now a,single image ad is just a simple ad with,an image creative this is the most used,type of ad that you usually see running,on your news feed but don't mistake,simple with bad we have made our clients,millions and not even millions multi,multi multi eight figures with just,simple image ads next there's video ads,now video ads are by far our best,performing ads and there's no limit on,how long your video can be and you can,take advantage of it to convey emotions,and actually show your products benefits,and use cases in practice which you are,not able to do with just image ads in,most cases that is,the trick for making video ads work is,having a strong hook at the beginning to,grab people's attention having a dynamic,video to actually keep people watching,and having a strong call to action at,the end next we move on to carousels now,these are a great way to showcase,multiple products you have or create a,slide presentation of your services or,even of your content this usually gets a,higher cpm so you really have to test to,gauge whether they are worth running or,not in your case next we have,collections now with collections you can,take advantage of facebook instant,experience features so it's kind of an,on platform website that loads before,loading your actual website now the,great advantage of these type of ads is,that they take more screen real estate,than regular ads so you tend to have,higher click-through rates now let me,give you guys some more ninja bonus tips,okay now you can try and test all those,different formats but at the end of the,day what really matters is the image,video itself that you choose to use in,your ad paired with a great piece of,copy and there are three keys to,creating high performing ads number one,they have to entice you to stop the,scroll the ad needs to be attention,grabbing to the point where it is more,interesting for the user to stop,scrolling than it is to keep scrolling,now this is achieved with your video,slash image and it ideally should,trigger a reaction from the user in the,moment they see it number two they have,to get the click now the ad should give,a strong reason for the user to click on,your website the best way to achieve,this is through curiosity now avoid,being all clickbaity because this will,get your ads rejected but learn how to,add enough curiosity in order to get the,click and the last thing it shouldn't,look like an ad nowadays we get,bombarded with so many ads that by,default we have the banner blindness,within us so as soon as we see something,that looks remotely like an ad we just,tend to ignore it ideally your ad should,look like a post from a friend on the,user's news feed or stories next let's,talk about writing your ad copy now the,key to writing ad copy on facebook is,not focusing on benefits or making,promises about the end result as you see,on most copywriting courses and the,reason this is the case is because if,you make any type of claims in your ads,your account will most likely be,disabled so you want to keep it as low,key and under the radar as possible this,is why you can talk about the features,of your product another thing that works,really well for us is telling a story or,using a metaphor slash analogy to get a,point across but you should avoid at all,costs any results oriented claims health,related claims you should not use,personal attributes on your ads avoiding,at all costs being clickbaity or,sensationless using words like fantastic,wonderful secret unbelievable facebook,really doesn't like the stuff next is,understanding what dictates success,because no matter what business you are,in most likely your most important,metric that dictates success is going to,be return on ad spend which we call,roads so you always have to keep an eye,on it but not only that you should also,pay attention to what influences you as,to go up and down and for this you have,to understand the three metrics that,impact row as and they are,first things first cost per click,second conversion rate and then average,order value now cost per click is,as the name suggests how much you pay,for one click now this is a function of,two other metrics cpm and click-through,rate your cpm depends on the audience,and countries you're targeting but also,on how good your ad is so facebook,considers your ad to be bad you'll be,penalized with high cpms if facebook,likes your ad meaning it gets a lot of,engagement and clicks you will be,rewarded with low cpms next is,conversion rate now the conversion rate,is how many people buy your product,service out of all the ones that click,on your ad now if your conversion rate,is too low the math is never going to,work in your favor that's why it's also,important to invest in conversion rate,optimization because this has a direct,correlation on how well your ads perform,a good conversion rate really depends on,your industry and pricing of your,product but as a general rule of thumb,we like to have above two percent for,e-commerce brands and above over one,percent for education companies then we,have average order value or aov now this,is how much revenue you get out of one,purchase on average so if you manage to,make your users spend more per order,your average order value goes up and so,does your row as and you can increase,your average order value by adding,post-purchase upsells and experimenting,with different product pricing so let's,talk about how to actually define your,budget now your budget is one of the,most important elements of your ads and,you can both set it at an ad set level,and a campaign level now at ig media we,like to use ad set level budgeting for,testing new things and then campaign,level budget for prospecting campaigns,so as in once we've already tested,something and we know an ad set works,then it'll go into sort of like the full,production campaign and then from there,we will use a campaign budget,optimization now how much should your,budget be great question now this will,largely vary on a case-by-case basis but,we like to keep it as a general rule of,thumb to never go below 0.5 x product,price now this means that following this,rule we would let facebook spend per ad,set at least half the price of our,product which would equal a 2x ros in,case we get a purchase with this budget,now if you go below that you are not,giving facebook enough of a budget to,test with for example if you sell a two,thousand dollar product and you only,test with twenty dollars a day during,three days you only gave facebook sixty,dollars to try to get a two thousand,dollar purchase so that would mean a,33.3 return on ad spin in case you got a,purchase which is just a little too,unrealistic so when testing you always,have to keep in mind the price of your,product and be realistic with it okay,don't expect to invest a few bucks and,get a sale out of it also you have to,invest enough in order to give facebook,enough data to optimize from ideally if,you have the budget for it you should,test everything at least 1x the price of,your product now when it comes to,prospecting campaigns there's no rules,for it okay it should be set to as high,as you can as long as it is bringing in,sales profitably okay now we do like to,keep prospecting campaigns at around 70,to 80 percent of the overall account,budget and then the other 20 or 30 goes,to the testing campaigns now when,optimizing your campaigns we always have,your end result in mind so know your,targeted kpis and compare them to,current results of your campaigns and,adjust accordingly now let's talk about,how to actually optimize your campaigns,because the first thing to note here is,the length of your customer journey,meaning how long does it take from the,moment a user clicks on your ad to the,moment they buy now for some businesses,it can take seven days for others it is,almost instant and for some it can take,more than 30 days so take this period,into consideration when evaluating,results for example if your customer,takes on average three days to convert,it doesn't make sense to evaluate the,results from yesterday on your campaigns,because you have to give it the full,three days to have complete data now the,second point here is knowing when to,kill ad sets as we talked earlier you,have to give enough budget for facebook,to test then it's quite simple after,spending the full testing budget if it,hits your target kpis you keep running,if it didn't you kill it the key here is,killing it fast okay don't let clear,undeniable losers run for longer than,they should this is what kills the,overall performance of your ad account,now the three elements of roads the,final point here is identify the,problems and work to solve them as i,mentioned earlier roads is composed by a,function of the cpc the conversion rate,and the aov so when you're evaluating,roads remember never to evaluate it on,its own always have those three other,metrics side by side to have context on,why the roads is where it's at then if,it's not satisfactory see which one of,the three metrics is prejudicing it the,most and work on fixing that specific,bottleneck,ladies and gentlemen we have broken down,a lot here we're not quite done yet so,let's keep going ladies and gentlemen i,have three action steps for you today,first things first i want you to click,the first link in the description and,booking a call with my student,integration manager christian we would,love to see if you are a good fit for,our program and not only that on that,link you'll get to see a 30-minute demo,of agency navigator which is a program,that thousands and thousands of people,have used to go from 0 to 10k a month in,i mean literally as early as 30 days but,i don't like to say that,usually the timeline we see is 90 days,180 days usually the more realistic,timeline we see is anywhere from four to,eight months with their agency with zero,initial investment and you and if you,thought this facebook ads training was,in depth for a free youtube video you,should see what i have inside of agency,navigator we have 49 service delivery,modules everything from google facebook,snapchat you name it i've done it and,that is just one section of an eight,section course that also shows you,step-by-step with live examples how to,find clients how to close them how to,find a team how to have the team deliver,the services for you how to do,accounting how to get your mindset right,how to get your habits in order you name,it we have it in there next i want you,to go ahead and subscribe to the second,channel because i'm actually gonna be,doing four uploads a week there i'm,gonna take it more seriously this year,uh and in there i'm gonna do more sort,of specific stuff if you're already,running an agency okay so i'm gonna,speak to you with the assumption that,you already run an agency you already,have a client or two maybe you're,already a 5k 10k 30 50 even 100k a month,right i'm gonna do some more advanced,strategies on the second channel so i'll,leave that link down below as well and,last thing is i want you to leave a,comment with what you thought of this,video because i'm gonna go ahead and do,something very special for you guys i'm,gonna go ahead and give away a coaching,call for every hundred unique comments,so i'll keep the winners update in the,comments so as i said on the pin comment,down below i will get kieran who's the,product manager of my education company,every 100 comments he'll monitor and he,will find the winner and then he'll,reach out to you liaise with you find,some time in my calendar the works and,then he'll book in a one-on-one call,with me so ladies and gentlemen i hope,you guys enjoyed this video make sure,you go ahead and follow all those action,steps i really put a lot of time and,effort into this so i hope that came,across and on that note catch you guys,the next one thank you so much for,sticking until this point i know that if,you've got in here then you are hungry,for more knowledge and more content so i,went ahead and specifically picked out,an incredible video for you to watch,next that i know you're gonna love check,it out right there

The above is a brief introduction to how to manage facebook ads

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Facebook Ads Tutorial 2023 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)

Facebook Ads Tutorial 2023 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)

what's up guys jordan here and today we're going through how to start facebook ads now ,our last video got over one million views but facebook have changed a thing or two so today ,i'm bringing you right back up to speed the a to z of how to launch your first ever facebook ad but ,before we get into it make sure you're subscribed with your notification belt turned on let's get ,started with this video okay so before we jump onto the mac i want to announce a competition ,for every 100 people that comment on this video i'm going to be giving someone completely free ,access to the learnads pro facebook ad training course and we're going to announce that every ,100 comments now to enter you need to comment down below with your goals for advertising on ,facebook so let's say enter that competition and let's jump straight into this training ,okay let's jump straight into this facebook ads training starting off with some numbers now ,there are 1.7 billion daily active users on the facebook platform and around 80 of the internet ,have a facebook profile so this is a colossal opportunity for business owners to get themselves ,in the hands of their ideal customers and that's reflected in the ad revenue from facebook there ,were 17 billion dollars spent on facebook ads in q1 alone in 2020 and more than 80 million ,businesses already have a facebook business page and that's because the average cost per click on ,facebook which is the cost to get somebody to visit your website is 1.72 cents although that ,average actually sounds pretty high to me based on the results we get in our marketing agency and so ,by the end of this video i'm pretty sure your cost per click will be a lot less than that now the cpm ,which is the cost to reach 1 000 people so 1 000 people in your target audience is around 7.34 ,on facebook which makes facebook one of the most cost-effective ad platforms in the world right ,now which is probably why 86 of us marketers already use facebook ads as part of their ,marketing strategy so how does it all work well here's an overview of the facebook advertising ,platform this is the structure of the platform and we'll break down each of these components ,individually but at the top of this we have the facebook business suite which is formerly known ,as the facebook business manager and this is where we manage our business account we didn't have ads ,manager so this is the host of all of our ad accounts and within ads manager we can have ,multiple ad accounts so this is where we actually manage our ads for example if you own multiple ,businesses you may have multiple ad accounts because you want one ad account for one business ,you don't want to be managing ads for multiple businesses on one ad account equally if you have ,an advertising agency you'll want to have multiple ad accounts for each of your clients underneath an ,ad account we have an ad campaign and this is the type of advert we're actually running we then have ,an ad set which is our target audience and finally we have our ad creative okay the advert itself ,the visuals you'll notice that ad campaign ad set and advert are all grouped up on this diagram and ,that's because they are the three core components that make up a facebook ad let's jump into that a ,little bit further so we have campaigns at the top which is where we select our objective what ,are we trying to achieve from our ads do we want to drive traffic through to our website or do ,we want engagement on a post we select that at a campaign stage we then have our ad sets and this ,is where we select our target audience who we are actually trying to reach and then finally we have ,our ads themselves the creative or the visuals what we see on the facebook news feed this could ,be a video this could be an image and of course your ad copy as well which is your text for the ad ,now you won't always have one campaign with one ad set and one ad within that as an advertiser you'll ,want to test out multiple variables different audiences and different ad creatives as well ,and this diagram represents that so let's say for example we have one campaign and ,this is a traffic campaign we're driving traffic through to our website and we are a dog treat ,company and we want to test out two different audiences so we have ad set one and ad set two ,ad set one is targeting an interest dog lovers ad set two could be targeting dog owners for example ,and within those two ad sets we have two different ads we're testing out as well so we have add one ,and add two add one could be a video showing somebody giving their dog this treat and two ,could be an image of a dog eating a treat or a very happy looking dog so actually what we ,have here with this diagram is one ad campaign which is testing out two different ads to two ,different audiences and the reason we do testing is to make sure that we are getting the highest ,return on ad spend possible just because we think that an audience and an ad is going to work well ,doesn't mean it actually will convert when we publish that advert and so we have to do a lot ,of testing to find winning facebook ad campaigns so that's an overview of a facebook ad and the ,business suite structure let's jump straight into the platform right now so you can see this ,in practice now to create a business manager or suite account go over to business.facebook.com ,and this is not to be confused with a facebook business page by the way you need a page for your ,business already so if you don't have a facebook page for your business go and create one first of ,all so once you're on business.facebook.com go on the top right corner and hit create account ,and this is where we can enter the details for our business manager so enter your business name ,your name and then your business email address hit submit you'll be prompted to enter a url and ,you can enter your website url or just paste the link for your business page on facebook i can't do ,that right now because we already have an account created now once your account is created you'll ,be brought straight through to the facebook business suite and that will look just like ,this now the first thing we'll notice is we have a large overview on the business suite home page ,which allows us to look at all of the data from our facebook business page we can look at updates ,we can look at recent posts we can have a look at some insights as well so this is really useful ,information all consolidated in one easy to read place the first thing we need to do is actually ,set up this business manager properly so go over to the left hand side and go more tools i'll just ,zoom in so you can see this just in case and then we're going to go over to business settings and ,we're going to set up our account so we're ready to launch our first ad now on the left hand side ,here we have our navigation bar and on the right we have our actionable area we're going to start ,off with users and people now this is where we can add other people onto our business manager ,so for example if we have employees and we want them to launch our ads for us or analyze the data ,we can hit the blue add button here and we can add somebody with employee access or full admin ,access as well so if we want them to have full rights over the account all we simply need to ,do is enter their email address hit next and we will send an invite through to their inbox ,and they'll be able to accept that and have access to everything within our business manager we want ,to make sure that we are on here as well we then have partners now for example if you want to work ,with a digital marketing agency and they already have another business manager account already set ,up you can add them so invite them to have access to yours by entering their business id i'll show ,you where you can find this in a moment if you ever need to give somebody your business id ,we then have pages so the first thing we want to do is make sure we add our business page ,our facebook business page onto our business manager settings and so we can hit the blue add ,button and hit add a page and all you simply need to do is type in the name of your page ,and hit add okay so we can add those pages onto our business manager okay so now our page is added ,to our business manager now just to highlight if you're running ads on someone else's behalf when ,you click ads you can request access to somebody else's page or you can even go ahead and create a ,brand new facebook business page if you don't have one already created so you can click add new page ,and go through all of the questions and this will create the page within the facebook business suite ,now so let's just cancel that so now our page is added we can go ahead and create an ad account ,so hit add accounts hit add and again we have the same options here we can add an ad account ,an existing one we can request access to somebody else's account or we can create a new one so we're ,going to create a new one we're going to name this and we're going to select our time zone and ,our currency let's make sure that your currency is correct because it's a little bit tedious having ,to go back and change it later on hit next this is for my business although if you're an agency you ,want to do another business or client so but we're going to select my business hit create,and we're going to make sure we select ourself and give ourselves full admin access again though this ,is where we can add other people from our business manager onto this ad account hit assign hit add ,payment info and here we want to add our payment method for this ad account this is the method ,that you're going to use to pay for the ads that you're running on this account so we can do direct ,debit we can do paypal we can do online banking or facebook ad credit if you have a ad credit token ,for now i'm going to select debit and credit card and i'm just going to enter some card details so ,we can set up this account okay so now payment details are added this ad account will be good ,to go but there's one final thing we need to do let's go down to business info on the bottom left ,corner and make sure our business information is bang up to date so the first thing we need to do ,is assign a primary page to our business manager so we edit that and we select our primary page ,whatever one is the main page that we are using for this business manager we then want to edit ,our business details so enter our legal business name address and tax id for accounting purposes ,and if we have the option to verify our business status you should do this as well ,it gives us more security and tells facebook we are a legitimate company looking to advertise ,on the platform you'll notice here that your ad account creation limit will probably be one ,if this is a brand new account which means that you can only create one ad account now facebook ,do this for security reasons to stop fraud and prevent that and so what you need to do to lift ,this limit if you need multiple ad accounts is start creating ads on your current ad account ,spend money on the account actually pay your bill and then facebook will lift that limit ,and allow you to create more ads so you just need to build a bit of trust with the platform first ,the final thing you could do is set up two-factor authentication for security and verify your email ,address now you will have received an email from facebook when you created your business manager ,account if you didn't just hit resend verification email and that is your business manager completely ,set up there are a ton of other options on business settings but this will cover ,99 of businesses we do not have time to go through all those other things right now let's ,jump straight into the actual ads manager and how we can create our first facebook ad so if we go ,down the top left corner here and on business tools and we're going to go down to ads manager ,so now we are in the ad account we just created on the ads manager interface remember we have ,business suite ad manager then the ad account we want to select a different ad account we can ,hit this drop down and select any others that we have associated to us we then have our free core ,elements to a facebook ad and that's a campaign an ad set and an ad and if we want to create ,our first ever ad all we need to do is hit either this create add button in the middle or the green ,create button and it's going to give us the option first of all to select our campaign objective so ,let's zoom in so you can see this so at this stage we can select what it is we are trying to achieve ,from our ad so we have three main objective types awareness consideration or conversion awareness ,is how it sounds is to make people aware of our product or service for the first time ,consideration is to get some kind of commitment of interest whether that's a lead form or just ,going onto our website we then have conversion and that is to get the actual sale to get cash ,in our bank from our ads let's highlight a few of the most commonly used individual objective types ,so we have traffic this is to drive traffic from a to b so from facebook through to your website ,or landing page engagement to get likes comments or shares vanity metrics app installs exactly how ,it sounds video views so to get people watching a promotional video of ours lead generation so ,we can create a form on facebook and have our potential customers fill in their details so we ,can then sell to them later messages to prompt facebook messages and then we have conversions ,so conversions is the campaign objective that the majority of you want to use if you want to get ,sales on your website or want to get your customers to take a very specific ,action on your website and the way we do this is through the facebook pixel the facebook pixel is ,a tracking code that all of you should install on your website that allows you to read into the ,data of your customers you can find out what your customers are doing on your website and ,how they are behaving and most importantly how or whether they are converting or not ,that allows you to track the exact amount of money they are spending so you can see your ,return on investment on facebook and get a full understanding of how well your ads are performing ,in fact before we continue on creating this ad let me show you how to set up a facebook pixel ,so go over to business tools and go down to events manager and then click connect a data source ,web get started facebook pixel hit connect name the pixel so this can be ,whatever you want to call it you can then enter your website url okay and if your website is ,found to be built on a platform that integrates with facebook easily it will take all of the hard ,work out for you and it will set up your pixel hit continue we then get the option to either ,install manually or use a partner integration if i show you using a partner integration first of ,all because the majority of you will be able to do this if your website is built on any of these ,tools then you'll be able to quickly integrate the facebook pixel but all we're really doing here ,is inserting a small bit of code into the header of your website a tracking code so let's say for ,example your website is built on kajabi you can hit kajabi and it'll go through the individual ,instructions that you need to follow to actually set up the pixel some of these will actually ,automatically integrate though for example with shopify it's very easy you just need to put ,a pixel id code in your shopify store settings now if you want to install the pixel yourself ,hit install code manually and copy this code and paste it into the header of your website then ,hit continue and you'll be prompted to create event codes so you can track individual actions ,so for example if you want to track purchases on your website you can install the purchase event ,code into the thank you page of your website so facebook knows when somebody has purchased your ,product now if any of this is confusing you can't set up automatic integrations ,and you can't set up the code yourself manually you can click email instructions and send these ,instructions over to a web developer who will make light of this and be able to set up the pixel ,very easily i recommend all businesses to set up a facebook pixel on their website so you can track ,data and your ads will get more effective over time as facebook learns more and more about your ,audience and your customers so let's go back over to the ads manager and let's resume creating that ,ad today so we're going to hit create and then for the purpose of this i'm going to create a traffic ,advert driving traffic from facebook onto our website and we'll follow suit with the dog treat ,theme so we'll advertise for a dog treat company we're going to name our campaign and we want to ,name it something we'll easily remember so we can quick reference later on so this can be dog treat ,traffic and this could be cold okay cold audience because this is going to be a completely cold ,audience that has never heard about our brand before hit continue we then get to check through ,our campaign settings but as a beginner there is nothing that we need to change here so we're ,going to hit next so we now walk through to the ad set stage where we can select our audience and ,our targeting the first thing we're going to do is name our ad set so again something we can remember ,so let's put the um campaign name in there and our audience itself so we're going to target ,dog owners for this now you'll notice there are a ton of different features and options at an ad set ,level way too many features for us to go through in a youtube video about it being hours long and ,the algorithm absolutely hating it but i will be giving each and every one of you the opportunity ,to learn about every single feature on facebook ad creation at the end of this video completely for ,free but in this video we're only going to highlight the things that matter to beginners ,when creating their first ads so we're going to skip through here and we're going to go down to ,budget because we want to select the budget for this traffic ad the daily budget i would recommend ,for any ad is five dollars or five pounds to start off with you can always scale up from ,there depending on results i wouldn't recommend going any lower than that because you're not going ,to give the algorithm enough chance to actually optimize your ads and get whatever conversion you ,want people to take or whatever action you want people to take on your website or from your ad we ,can then schedule a start date and an end date but i'd like to keep this open so we have more control ,and we want to go down to audience we're going to skip custom audiences for now because that's ,retargeting and pixel-based audiences and we're going to create what's called a facebook saved ,audience we're going to look into interests and demographics on the actual platform the first ,thing we can do is edit our location so for this we can select let's let's run an ad in the united ,states actually so let's get rid of the united kingdom so we're going to put it in united states,there we go and we have the united states selected okay we can add as many locations as we want to ,and we're targeting at the moment people who live in or have been recently been in this location ,but we might just want to target people who just live in this location if we are only shipping to ,the united states for example so we don't want to target holiday makers or people who are just ,traveling through the us we can also drop a pin on this map so if we hit drop pin we can ,drop a pin directly on a specific property if we want to we're going to go down to age now ,and we want to keep this open for dog treats we can keep this pretty open ,anyone can have a dog but you can select your age demographic ,gender we're going to select all genders but again you just hit edit and you can edit any of these ,then we're going to go down to detailed targeting this is where it gets really interesting now it's ,here we get access to all the data facebook has on its users and to demonstrate this we'll hit browse ,and we can select demographics interests or behaviors i recommend you having a play ,around with this you'll be mind blown at who and what you can target with facebook we start off ,with demographics we can target people based on their educational level their financial income ,their relationship status their work so their job title or even their employer we can target people ,based on their interest so if you've ever put a status up or you've liked fake pages on facebook ,facebook will know you are interested in that topic and you can pretty much target anything ,when it comes to interest harley davidson cartier rolex dog lovers like hey you can target anything ,pretty much so have a search in here and find out what is relevant to your business ,we didn't have behaviors so if you've got an anniversary coming up whether you're an ,expat um whether you are using a specific mobile device your political views your purchase behavior ,online the options really are endless when it comes to facebook detailed targeting so we want ,to target something to do with dogs so let's put in dog we can see all of the interests here and on ,the right hand side we can see how many people are interested in this specific topic okay so dog food ,for example there are 48 million people interested in dog food on facebook so let's select that and ,on the right hand side we can see specifically how many people in our chosen demographics so we've ,selected the us only so whilst there's 48 million people interested in dog food on facebook there ,are 13 million people who are interested in dog food in the u.s alone okay we did have estimated ,daily results on the right hand side here as well we can reach between 800 and 2400 people ,from this ad on our daily spend and hopefully get between 20 and 68 link clicks now this data isn't ,always that accurate so take it with a pinch of salt now i also only recommend you selecting one ,or two interest or demographics when you are using detailed targeting per ad set and that's because ,if you have multiple interests and demographics on each ad set you're not gonna know what is actually ,getting you sales or getting new leads and so if you only have one or two you have more control ,over who you are targeting and you understand what audiences are actually working for you so only ,have one or two if there's five or six interests that you want to target on facebook separate them ,into their own individual ad sets you can then further narrow down interest as well so detailed ,targeting you can say that you want people to also reach other interests as well so we could ,for example say people must match dog food and they must also match dog sitting for example okay ,we can get rid of that so you have to match each of the detail targeting criteria that you put in ,to the ad set so that's all we're going to do for now we're going to target dog food there's ,13 million people that we can reach there so a very large audience we don't want to go down to ,placements so we can select automatic placements or manual placements and all this simply means if ,we click manual placements you'll be able to see the context here this is where facebook will show ,your advert on the platform so feeds so we could run this on instagram on facebook on video feeds ,stories in stream in article so have a look at all of these and you'll be able to see all the places ,that facebook can show your ads now for the majority of people facebook news feed is what ,we'll convert the most okay facebook news feed or instagram newsfeed as well okay but for beginners ,i would recommend you keeping this on automatic placements because you're not gonna know what ,will convert best until you actually start running your ad so select automatic placements and then ,after a week or so have a look at where your sales are coming from and then select manual placements ,and only tick the placements which are converting the best for you which are performing the best ,so we're going to hit automatic placement and continue from there we want to ignore optimization ,and delivery because again that is not for beginners and i will give you the opportunity ,to learn more about that later on hit next we are done on an ad set level and now we get to design ,the visuals of our ad the exciting part so let's name it again let's do dog treat traffic so we can ,quick reference and we can name this dog video because we are going to create a quick video ,for this ad video performs very well on facebook facebook still prioritizes video on the news feed ,want to make sure our facebook page is selected and of course our instagram page ,if we are advertising on instagram as well we can connect it just by hitting that button ,and we are then going to create an ad or we can use an existing post on our page or use creative ,hub creative hub is an inbuilt creative making tool on facebook so you can essentially create ,facebook ads in advance and then come back to them later on we're just going to create an ad here and ,we're going to use a single image or video but you can also use a carousel ad which is multiple ,images or videos or a collection which is as it sounds a collection of different size images and ,videos and products but we're going to use single image or video and we're going to scroll down and ,we're going to add media so this is where we can upload our video we don't have a video created for ,this ad yet and so what we're going to do is we're going to go over to in video which is a ,tool that we use to create really great facebook adverts for our clients and for our own business ,so if i go over to in video now in video have kindly sponsored this video as they did the last ,one so thank you to the team in video is a online video creation platform with over 4 000 ready-made ,video templates it's very very easy to use i'm going to show you in a moment now if you want to ,create an account go over to invideo.io you can create a free trial or i would recommend using ,code platinum25 for 25 off an annual membership it works out at like 90 which is an absolute steal ,believe me you'll see why so let's log in right now so as soon as you're logged in you can access ,all of the templates right away we can search for one and we can select our dimension we want to ,create a square video because we want to take up as much room as we can on the facebook news feed ,and right at the top we can see all of the latest templates which is really useful when you want to ,keep your content and ads up to date and refreshed we're going to search for dog though let's search ,for dogs let's see what we can find we're creating a dog based ad so let's search for that and let's ,see what we can find if we hover over any of these we can see a preview of what this video looks like ,and if we click on any of them for example let's go on this one here ,we can see it in different sizes with some music playing there ,just turn that down of course we can see in all the different sizes available as ,well that automatically will dynamically update depending on what dimensions we want let's go with ,uh this one here though i like to look at this one okay so we've got a nice pug here with the crown ,premium dog foods this is right so use this template and we're brought through to the editing ,platform without having to download anything which is great now if this is your first time using ,nvidia recommend clicking the bottom left corner and you can reach out to in video support with any ,questions that you've got they are available 24 7 and they always go above and beyond for their ,customers you can also watch any of the live webinars and masterclasses to learn more about ,the platform and i would recommend you joining their completely free facebook group with over 20 ,000 other marketers which really is a great group i'm in there myself and there's a link in the ,description of this video so go join that group and you can speak to other people and see what ,they have created on the in video platform but for now let's go ahead and create an ad for this uh ,this facebook ad now on the left hand side here we have access to multimedia on the right hand side ,we can edit things on screen and on the bottom we have our timeline so similar to any other ,video editing tool on the left if we want to access multimedia we can go on videos we can go on ,images now with a premium account you get access to over 10 million stock images and videos taken ,from premium stock websites and that literally costs hundreds and hundreds of pounds to access ,this but you get it for free with a premium in video account which is kind of ridiculous ,i'm not really sure how they've managed to get that relationship but let's say we wanted to ,change the picture of this pug here we wanted to change this to something else uh let's upload ,an image i have one i uploaded earlier and true bluebee to style so we're going to upload those ,and we can then select the doggo and i'm going to drag him over onto the screen so let's drag ,this doggo over onto that pug and i'm going to replace that one there okay just get that rid ,of that one that we just accidentally dragged on now with this dog here he's got a background ,okay it's not great doesn't look good on this animation so what we want to do is hit remove ,background on the right hand side and we can easily remove the background of this image which ,is great i wish photoshop had a simple tool to do this instead of having to cut around with a lasso ,so we are done and we now want to resize the dog so let's make sure that this fits ,in well we just simply drag that put it down to there and we are nice and easy so ,doggo is edited we can now change the logo as well so again i can drag a new logo into here ,i want to remove the background again we can then go over to change project colors and we can change ,all of the colors we've got going on here but actually i probably want a background image behind ,this dog so let's go on images and let's see if we can search for let's find some kind of a beach ,beach doggo at the beach okay somewhere somewhere dogs always seem to be with their owners going for ,walks so let's go there let's make this nice and big now images may be a little bit blurry to start ,off with before we actually render this it's just to make sure that everything is nice and quick ,but when we render you'll notice these images won't be blurry at all let's go on to layers ,here and just make sure this is above that so we've just added that on we need to make sure ,this is above the dog itself so where's the dog and we want the dog above us there we go okay ,we're getting somewhere let's go down just to make sure we might need to play around a little bit ,just to make sure that you've you've got this all right okay that's looking pretty good okay are we ,good yes we're fine okay i haven't messed anything up so i've got that image there again that won't ,be blurry when we actually come to rendering this image let's then change the background of ,this black because i don't really like the black there now it doesn't really work very well with um ,with the beach so let's go on white and then we need to change all of this text here as well ,so we go there black all of our text has now changed as well it just moves that a little ,bit more centralized so this ad is looking a little bit more funky okay so what else can we do ,can we change this yeah let's go back change the project colors let's change this to a nice blue to ,actually go with the coastal thing okay maybe not like so okay we're looking pretty good okay this ,obviously you can spend as much time as little time as you want to on creating these um we're i'm ,just trying to get through this video for you guys so we don't really have all day to be creating an ,advert so let me just turn down that music i'm actually going to change that music in a moment,this is looking pretty nice okay so if i want to change the music here i'm going to go to music ,and we have access to a ton of tracks so if i do chill out let's see what we can find,okay that will do the job okay so add before track okay and we now just want to ,make this a lot smaller so i'm just going to resize this ,delete this one okay we can trim this one edit trim we want to trim it right down done okay now ,we're trimmed we have our new music on here which is perfect now a new feature at in video is adding ,scenes to our timeline so we can essentially merge multiple templates together for example if we find ,these two templates which are similar to each other we could add one to the timeline so we ,can add a scene here and we can add a transition so we can show multiple products or if we need a ,longer advert this is really useful for us now the final thing we need to do here is i'm just going ,to change the text so if we double click on that i can change the text up here so i'm going to call ,this dogbox.com this isn't actually a website that i own so apologies if you own dog box i'm going to ,save that we'll change this discount to 25 percent move that up a little bit it's all drag and drop ,and to export this we simply just need to hit the top right export button so now we can see a ,preview of this render no blurry images because it's now rendered we can click this button and ,download in 1080p hd we can upload this straight on to facebook ready to complete our ad now there ,is a link for in video in this description of this video if you want to sign up use code platinum25 ,for 25 of any premium plan it's a no-brainer for anybody looking to create video content for their ,marketing strategy make sure if you do sign up you go on to the facebook community as well and join ,20 000 marketers as well as me who are creating video content every single day so go check out ,in video let's go back over to the facebook ad manager so now what we need to do is hit add media ,add video and we are going to upload the video we just created and we can now preview that on the ,right hand side on all of the different placements that we have selected we now want to finish this ,ad by selecting our traffic link and also adding our ad copy so the primary text is the text above ,the video so this is our main ad copy and for this it was saying treat your dog like a king ,we could use the same treat or we could do 25 off dog treats okay and we could add an emoji in there ,in fact we could have a different attention grab we said pamper your pooch they deserve it ,okay pam here peach there's a 20 off dog tree it's nice simple ad copy there okay the key is the head ,the headline okay the attention grabber we need to grab someone's attention very very quickly so ,stop scrolling down their feed we then have this headline so we can do the treat your dog like a ,king and we have the description as well which is the text underneath the headline so the text ,underneath the headline you'll be able to see this pop up in a moment in the preview so this could be ,30-day returns policy something along them lines okay just another little bit of text that comes in ,now for this preview to come up we need to put our website url so we're just going to put dogbox.com ,and it'll bring up a bar underneath this video here we go so we can see treat your dog like a ,king 30 day returns policy learn more we want to change that call to action button to shop now okay ,because we actually want people to take action here or we can do get offer so we can do shop now ,or get off a get offer is probably more sensible for a 25 off redeemable offer so we're going to do ,a call to action button get offer and we have our website url placed in there that's where you ,want to drive traffic from facebook onto then can scroll down onto tracking and we want to make sure ,our website events are turned on so we want to set up our pixel we don't have a pixel setup this is ,just a dummy account but you want to make sure the correct pixel is selected so you can track your ,customers correctly and also facebook can optimize based on the actions your customers are taking on ,your website so we're going to turn that off for now and we are done we hit publish and that is ,our first ever ad created now it can take up to 24 hours for our first ad to actually go live ,facebook will review it through their algorithm sometimes in person and they want to make sure ,you're not breaking any policies then you are good to go you're live and you can start generating new ,revenue and traffic for your business now very quickly i'll show you how you can read the data ,of your ads when they're actually live we go on it doesn't matter if you're on a campaign ad set ,or ad level you can read the data of your ads by looking at all of these different columns here ,and they all mean of course different things so we have frequency for example which is how many ,times people are seeing your ads the unique link clicks are how many people are actually clicking ,onto your website the amount you've spent your quality ranking your cost per result and if you ,want to change any of these columns click the column button hit customize columns and you can ,add a number of different columns to your facebook business manager so we could add the amount of ,clicks the click through rate to the percentage of people that are clicking on our ad the cost per ,1000 impressions so our cpm and you just hit apply and it will add this to your ads manager there are ,also a whole heap of other preset column settings okay so you can read the data this way and figure ,out how well your ads are performing based on what metrics matter to you the most another thing you ,can do is head over to account overview and this is where you'll be able to see an overview of how ,your ad account is performed you can see the amount spent your reach you can hit these drop ,downs and you can see your website purchases your impressions your link clicks the age and genders ,of the people that are taking the actions you want to take the hours of the actual times of the day ,that people are converting the most and of course the countries where they're from there's no data ,in here at the moment but as soon as you start running ads you'll be able to learn very quickly ,what you were doing right and what you were doing wrong and how you can further optimize your ads ,for success so that is how you set up your first ever facebook ad let's go straight ,back over to the other camera and i'll tell you how you can continue learning about facebook ads ,for free okay so that is the end of this training video i hope you have enjoyed it now i want to ,invite you to continue learning about facebook ads and expand your knowledge further so you can get ,serious return on investment for your business head over to learn ads dot io and sign up to ,our completely free facebook had training course where we dive deep into every single detail of ,what we have touched on today and much much more from the foundations to launching building and ,scaling facebook ads to insanely profitable levels this free course gives more away than the majority ,of thousand dollar courses out there and that's because it's my mission to give more away for free ,than other people would have you pay for so head over to learn ads dot io sign up to our facebook ,ad training expand your knowledge when it comes to facebook ads and start profiting ,on the platform learning from a digital marketing agency that has literally generated ,millions in new revenue for companies all over the globe the affluent agency thank you so much for ,watching this video guys i hope you have enjoyed it if this is the first video you have watched of ,mine please subscribe with your notification bell turned on enter the competition as well ,by commenting down below with your goals for advertising on facebook and of course share this ,video with somebody else who will get value from it thank you so much i'll see you all soon cheers

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