how to manage ads on facebook

Facebook Ads Tutorial 2022 - How To Create Facebook Ads For Beginners (QUICK GUIDE)Hi guys today, we

Website Learners

Updated on Jan 16,2023

Facebook Ads Tutorial 2022 - How To Create Facebook Ads For Beginners (QUICK GUIDE)

Hi guys today, we're going to see how you can run Facebook ads to,increase traffic to your site.,Let's say you have a site and you want more people to visit your site.,You can do that easily by posting an ad on Facebook.,So after watching this video, you will be able to post an ad about your website,on Facebook like this, and Facebook will automatically show your ad to people,who might be interested in your site's content.,And if they click it, it'll take them to your site,So in this way, you can get more traffic and customers to your business.,You can also tell Facebook exactly which types of audience,that you want to show your ad.,For example, you can choose people of a particular age or gender or their,interests and more so you can literally pick the audience you want to attract.,Okay.,I'm Bryan from Website Learners and let's get started, This is,the site for which we are going to create our ad.,Now to create our ad in Facebook, we're going to do five steps.,The first step is to choose the type of ad you want.,So to choose it first we need to log into our Facebook account.,So to login,,let's go to Here enter your account details,And click login,and here, click accept.,Once you have logged in just click create,now here,,Choose the type of ad you want to run,As I want to increase traffic to my site, I'm going to select traffic,and click continue,now here, give an name for your ad,I'm going to enter Pick naturals blog traffic ad,and click next,Now here you need to choose where you want to increase the traffic.,As I wanted to increase traffic to my website, I'm going to let it,as website and scroll down.,Once you have selected the type of ad ,we can now go to step two, which is to set,a budget for our ad. Now in order to run the ads, you need to pay some money to Facebook.,And here you can set how much money you want to spend on your ads.,So to set it, click here,now, you can either choose daily budget or a lifetime budget.,I'm going to select daily budget,and here, enter your budget,I'm going to enter a daily budget of $5.,So now Facebook will charge $5 every day for showing your ads to people.,You can start with the minimum budget and after seeing the,results, you can change this later.,Once you have set the budget for your ad, we can go to step three, which,is to select the audience for our ad.,No, by selecting the audience, you'll be able to reach people,who will be interested in your ad.,So to select the audience first, we need to select the,location of our audience.,So just click here.,And enter the location you want.,I want my site to reach people in Bangalore.,So I'm going to search for Bangalore, then select it,and here select the age group of your audience.,I'm going to select up to 30,Next you need to decide who will be visiting your site.,Now let's say you have a site related to beauty products and it has content,related to beauty products, for women,Then you can choose women here.,As my site is about health and fitness.,I'm going to let it as all,Next, You need to choose the people who might be interested in your products.,So let's click edit,And click browse,then select interests.,As my blog is about fitness.,I'm going to select fitness and wellness,,and here I'm going to select weight loss,So now our ad will be shown to people who are interested in weight loss.,No, if you want to target a similar type of audience, just,click here and here, you can find options related to your interests.,Now I'm going to select diet food.,Similarly, you can select as many options as you want,Now, If you want to narrow down your target audience, even,more, you can use this option.,Now using this option, you can prevent your ad reaching,a particular type of audience.,So for example, if you don't want to show your ad to people who already like your,page, you can use this button to exclude those people from your target audience.,Now, this option is useful,,If you're promoting your brand and reaching new people. Next, if you,want, you can also target people,What interested in other business like yours.,So let's go to Facebook,Here search for weight loss,now, select pages,and enable verified here,and you will get all the official pages related to weight loss,Now, if you want to show your ad to people who are interested in,this page, just copy this name,Now go back to ads manager,and paste it here,Similarly, you can do this for any page,You want to target that audience.,Once you have done that, just scroll down and click here.,Now here you need to choose what results you want from your ad.,As I want people to click on the ad and visit my site,,I'm going to select landing page views,and click next.,So now we have successfully selected our audience,Once you have selected your audience, we can go to step,four, which is to design your ad.,So to design our ad, first you need to create a facebook page for your website,Now, If you already have a Facebook page, you can just select it,and start designing the ad.,So I'm going to create a Facebook page.,So to create a Facebook page, click create page,here enter a name for your page,I'm going to enter pick naturals,Next, you need to select the category that matches your business.,So let's search for health and you can see we got options related to health,I'm going to select health and wellness website,And finally, we need to add a profile picture for our page.,So let's click here,now select the photo you want,I'm going to select this,and click open,And the profile picture will be added once you have done this, just click create page,And your Facebook page will be created. Once you have created your page,,we can start designing our ad.,So to design our ad, just click here,now, if you already have a post on your page, you can select this option,And you can use any post for your page to run your ad.,I want to design a new ad from scratch.,So I'm going to select this.,Now, just scroll down and we can start designing our ad. When designing your,ad, you can use the ACCA method,The ACCA stands for attractive connect convey and action,These are four important rules.,You need to keep in mind while designing.,So let's see these types one by one.,Okay.,Now people usually scroll through Facebook quickly.,So in order to make them stop and see our ad first, we need to,attract the people with our ad.,We can do that by showing an image which can attract people easily.,So first let's add an image or a video, which we want to advertise. Now to do that,,Let's click add media,and select what you're going to add.,As I want to add an image, I'm going to select add image,,then click, upload.,Now select the image you want to add and click open,And then click next,Now here, you can see the preview of how your ad will look like. Once you have,created an attractive visual, people are more likely to stop to see your ad,Next.,We need to connect only with the people who will be interested in your content.,You can do that by explaining their needs in a positive way.,So let's enter the text.,which you want to show here,I'm going to enter my text,Next you need to convey how your ad will be useful for them.,So let's enter that in our headline and description.,So now we are providing holiday diet plans,which will be useful for them.,And finally, you need to provide a call to action for your ad.,So here you need to enter your site's address, where you want,your audience to be taken,,When they click on your ad. I'm going to enter the URL of my blog.,So let's go to our site,and copy this address,And then paste it here,Now, click here,and select the text you want to appear here,I'm going to select this,So make sure you always add a call to action on your ads,So now we have designed our ad using the ad rules we had,As you can see, we have a image which attracts and here we are connecting with the,people, explaining the need, and then we provide a solution for their need.,Now finally, we are providing an action, which will take them to your site.,Once you have designed your ad we can go to the final step which is to publish your ad.,So once you have made sure your ad is good,You can go ahead and publish,your ad,So to publish your ad let's click publish,now choose a payment method,and click next,Here enter your card details,and then click save,and your card details will be saved.,Now Facebook will automatically take the daily budget you have,set from your safe payment method.,And your ad will be published after being reviewed by Facebook.,Now, if you see here our ad is in review.,So now Facebook reviews your ad which usually takes less than an hour.,And once your ad is reviewed, it will be posted on Facebook. And you can,see this status as active like this,So now we have successfully published our ad on Facebook, which means,,our ad is now live on facebook,So to see how our ad looks like, just click here,and select share a link, then click copy,Now open a new tab,and paste it here,And then press enter, Now if you scroll down, you can see that we have got our ad,So this is how your ad will be shown to other people.,And if someone clicks on our ad, it'll take them to your blog post.,like this,Now, we have successfully created and published our ad on Facebook, but how do you know,whether your ad is working successfully?,So next, let's see, how you can check the results of our ad.,So to check the results, just click close,and here, you can see all the performance metrics of your ad.,Now this is the number of people.,To whom Facebook has shown your ad.,And here you can see how many people have seen your ad.,And the number of people who have clicked on your ad,Now if these numbers are low,You can try making changes to your ad, like increasing your budget or using a,different image, which can attract more easily all by providing different offers.,After doing this, you can run the ad again.,You can repeat this process until you see better results for your ad.,Also, if you don't want to run your ad, you can disable it here anytime you want.,Okay.,No, as you can see here, Facebook charges money for each click.,This means that when a person clicks on our ad, Facebook reduces some,amount from our budget,And when the budget limit is decreased, Facebook automatically stop your ad.,So this is how you can see the results of your Facebook ads.,Okay.,So let's say someone comes to your website through your ads, but leaves,your site without any conversion.,How you want to retarget the same visitor and send them ads in the future.,You can do that by creating a Facebook pixel. Facebook pixel helps you track,the actions of visitors on your website and using these details,You can retarget the same audience, which will boost your conversion rate.,So next, let's see how you can set up Facebook pixel. Now to setup pixel,,We need to connect pixel with our site.,So to connect it, let's go back to the ads manager. Lets click here,And select Events manager,now select connect data sources,here, select web,And click Get started,now select Facebook pixel,and click connect,Now here, just give a name,and then click continue,,Now to connect Facebook with our site,,We need to install a plugin on our website.,So to install the plugin, let's go to our WordPress dashboard.,Go to plugins,And click add new,Here search for,Pixel FB,Now, instead of using Facebook's plugin, we're going to use this plugin since,it is smaller in size and works better.,So to install it, just click install,and click activate,So now we have successfully installed the plugin.,Once you've installed the plugin to connect your site ,with Facebook just click set up now,here enable this option,and click Facebook connect.,Now click continue,and click ok,Now click here,,select your account,and click apply,and you can see, we have successfully connected our site with Facebook.,Now, Facebook will be able to collect the data of the visitors on your site.,So to test it, Let's go back to events manager,,and then go to test events,here,,You need to enter your site's address.,So let's go back here.,copy this,Then paste it here,and click open website,,as you can see, Facebook is receiving activity from our side.,And here you can see the events on our site.,No, if you want to know how many people have visited your page,just click here,and here you can see how many people have visited your page.,So now we have the activity of the visitors who visit your site.,Once you have set up Facebook pixel, next, we can start using the data,in our ad to re target our audience.,So to do that, just click here,and select ads manager.,And here, click edit,now select the ad which we created,then scroll down,Here select website events then click publish,And your ad will be published after review.,So now our Facebook ad will be able to use this data to narrow down our audience,even more. Similarly, you can run as many ads as you want, along with the data from,your site, to reach your target audience.,So that's it guys.,This is how you can run Facebook ads to get more traffic to your site,Now, If you want to know how to run Facebook ads, to promote your products and grow,your business online, just click the link below this video to checkout this complete course on Facebook,ads on Udemy, where they will cover how to run,different types of Facebook ads and how to create better content,for promoting your e-commerce site.,So just click the link below this video to check out this course and,also make sure you subscribe to Website Learners to get more videos like this one.,Thanks for watching.,I'll see you in the next video. ,Take care, Bye-bye.

The above is a brief introduction to how to manage ads on facebook

Let's move on to the first section of how to manage ads on facebook

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Facebook Advertising For Small Business (2023 IMPORTANT UPDATE)

Facebook Advertising For Small Business (2023 IMPORTANT UPDATE)

your Facebook advertising strategy isn't,working as well as you want right now,because things have changed and what,used to work even a few months ago is,dramatically different than the,strategies and tactics that we're seeing,succeed on the platform right now for,example the problem child better known,as Facebook lead ads was once a terrible,choice for businesses that only ever,seemed capable of delivering low quality,leads all wrapped up in a clunky and,awkward dashboard but now thanks to a,few recent changes and some secrets that,I'll be sharing with you later in the,video Facebook lead ads are amazing and,they're quickly becoming one of my top,picks for generating leads and making,sales for pretty much any kind of,business out there so I'll break down,how to set them up right and what a,profitable ad campaign looks like in,just a minute and I'll share with you a,little secret that I use to take,campaigns from a three percent response,rate to over a 68 response rate next,another thing that's changed is campaign,structures and many of the default,settings inside your Facebook ads,manager account most people don't know,about these changes so they're just,leaving things on the default settings,but this this is a mistake in fact some,of these settings are so bad that you'd,be better off just tearing your money,apart and lighting it on fire and then,flushing it down the toilet extreme,maybe overly dramatic possibly but,accurate sadly yes my friend so I'll,show you how to set your campaigns up,for Success making sure that you get the,absolute most Bang from your advertising,buck and that you're not losing or,wasting money on ineffective or useless,settings and then lastly I'm going to,give you an Insider look into how I set,up and structure and launch a brand new,campaign complete with what I'm looking,at when I'm testing new objectives and,the metrics that I assigned to each to,make sure that it's going to end up,profitable so let me start by first,making one of the most controversial,statements I've ever made before which,is that generating leads at least how,most people are doing it is one of the,least effective marketing strategies,available today yeah I know but let me,explain generating leads in the way that,it's traditionally done is one of the,most overhyped marketing promises of all,time sitting right there beside the,objective of trying to get more likes,and more comments and more shares on,your stuff and if you've ever run a,marketing or advertising campaign or,hired someone to run one for you and,they've come back with a bucket full of,likes but no actual sales then you know,what this feels like and it doesn't feel,good this is because doing things like,generating likes and comments and shares,doesn't usually lead to business growth,and sales and revenue I'd like to say it,never leads to sales but I kind of,hedged there a little bit well the same,concept applies to just going out there,and generating leads this is because,anyone can get leads thousands of them,millions even all you really gotta do is,make some kind of crazy irresistible,offer like give away a free iPad or a,free car but the problem with these,leads is that they're unlikely to ever,convert into an actual customer in the,future that is unless your business,model is entirely based around giving,away free iPads or free cars in which,case you and I need to have a little,heart-to-heart chat about the future of,your business because I'm worried for,you the secret then to generating the,kind of leads that you actually want the,kind that are going to turn into,customers and eventually buy something,really comes down to two things first,you need to focus on acquiring quality,leads which is a combination of how,relevant they are to your business how,motivated they are to solve the problem,or take action and how capable they are,of actually buying or paying for it and,next you need a conversion mechanism or,in other words a marketing funnel or a,sales funnel and a way to essentially,turn those leads into customers now,after over 10 years of owning multiple,different marketing agencies and having,spent over 70 million dollars on,Advertising through the agencies while,the number one software that I use for,this is called high level so I'll make,sure to link up where you can get an,extended free trial in the descriptions,below this video and if you're already,using high level well good for you you,can still use the link in the,descriptions below to get a few hundred,bucks off and upgrade coupon just click,on the Blue Link instead of the yellow,button now this video is not sponsored,but that's not going to stop me from,professing my love for the software as,aside from having all of the usual,features you would expect like a CRM an,email and SMS and a calendar and,scheduling and all kinds of different,customization stations and funnel,options the real power and the secret,feature that I use and how I'm able to,take response rates from three percent,over 68 comes down to the use of,automations and what I like to do here,is to immediately follow up with a new,lead ideally using SMS and using one of,the following two types of questions the,first type of question is something,specific and relevant and directly,related to the lead into the offer that,they just signed up for and this next,part is important making sure that I'm,asking something other than a simple yes,or no question in other words if I was,generating health or Fitness leads I,would send an SMS that asks something,like how many days a week do you want to,work out or how many pounds do you want,to lose in the next 30 days or do you,prefer in-person or online training,sessions and if I was offering Real,Estate Services I would ask how many,bedrooms are you looking for or when are,you looking to move or is location or,house size more important the reason I,phrase the questions like this is,because I want to initiate the,conversation nation and get them talking,about themselves and their goals and,their dreams and their desired outcomes,as quickly as possible if after some,testing though I'm not getting the,responses that I originally hoped for,I'll go with plan B which is to ask this,question is this first name obviously,replacing first name with their actual,name which you would have collected when,you first generated the lead now the,typical response you're gonna get back,here is probably going to be either yes,or who is this both of which opened the,door for you to quickly remind them why,they signed up for more information and,then ask your next question okay so,that's where Facebook lead ads and high,levels shine but whether you're running,lead ads or call ads or conversion ads,or traffic ads or whatever there are,still some important things you need to,know about and tweak inside your,Facebook ads manager so let's go over,those now first off we gotta talk about,Advantage campaign budget which is the,new name and new version of CBO which,stood for campaign budget optimization,even though the concept and the,operating principles behind ACB is,nothing new there's still a lot of,confusion about it like what it is and,when to use it and when not to use it so,let's clear that up now as a quick,refresher as we've just covered ACB,stands for Advantage campaign budget and,this new name was designed to,essentially replace the name of CBO,which stood for campaign budget,optimization yeah I can see how this,gets confusing anyway fortunately it,really is kind of just what it sounds,like which is essentially setting the,budget for your campaign at that,campaign level and then allowing,Facebook to decide where to allocate it,through the rest of the campaign and,you'll find the little toggle switch to,turn this option on or off at the very,top level of your entire campaign the,campaign level now I leave this off,especially when I'm testing a new,campaign but I'll go over more of that,in just a minute the next gotcha that,you need to be aware of happens at the,ad set level and you can find this one,under placements Now the default here is,Advantage placements and this is where,you want to pay careful attention,because at least at the time of this,recording I really don't have a problem,with Advantage placements which is,essentially all placements but I'd also,strongly suggest at least being aware of,this because you will want to come back,here at some point in the future ideally,after you've done your initial round of,testing testing the more important,things of your Campaign which we'll,cover in just a minute this is because,sometimes by turning off the all,placements option and manually selecting,the options you can get a much higher,quality lead for a much less cost for,example certain placements like the,Facebook feed or Instagram reels are,phenomenal especially when ads are,designed and created specifically for,those placements okay this next got you,though this is the real killer and it,takes place at the ad level and it's a,sneaky little guy so let's take care of,that now it's called optimize text,person this is really not a very good,name so you can expect meta to change,this at some point in the near future,they do like to keep us on our toes now,if you don't see this option and the,ability to turn it on or to turn it off,it could be due to the objective that,you're using and again they're rolling,this out at different campaigns and in,different ad accounts so just keep an,eye on it what it does though is,essentially swap around the pieces of,your ad maybe taking the headline and,moving it to the top and taking your,description text and putting that in,your body copy in your body in your,headline and I don't like this for a,couple reasons first things are just,gonna look kind of funny if Facebook,decides that your body copy would be,better as a headline and your headline,better as a body copy in your,description there and body copy there,and we've been over this before sure,they do have a pretty Advanced algorithm,behind it but I'd like to think that as,a copywriter and as a marketer I know,what's going to look better rather than,having them kind of computationally,algorithmically Frankenstein my ad next,this is done by optimizing it on a,person per person basis so essential,actually what's shown to person a is,going to be different than person B,which could be different than person C,now over time this level of,personalization in order to maximize,your Roi or return on investment is a,phenomenal tool but especially in the,early days I like to see what kind of ad,is going to perform best for most people,this allows me to get a better insight,and more data and more information on,what kind of images and what kind of,copy and what kind of hooks and tag,lines and that so I can really drill,down into creating what I call a super,ad and a super ad is really just fancy,atom talk for taking the best parts of,all of my previous ads and putting them,into one okay next let's get tactical by,setting up and launching a brand new,campaign complete with taking a look at,the things that you want to test for as,well as the budget that you want to set,at each level okay first things first as,we already covered a Facebook ad,campaign is made up of three levels The,Campaign which is where you set your,objective and here the secret is that,there really is no secret just tell,Facebook what you want and don't try to,trick the system so if you want leads,click leads want sales click sales next,is the ad set level this is where you,select what audience is you want to,Target and placements we'll come back to,this in just a second and then finally,you have the ads themselves where you,choose what images and text and,headlines and videos links and anything,else involved with the front-facing ad,itself now when you're first starting,with a brand new campaign there's a lot,of pieces to the puzzle but to keep,things simple we're going to focus on,the big three the first of which is the,audience and targeting of your app it's,been said that one of the most important,ingredients in all of marketing is,selling to a hungry crowd in other words,my five dollar hamburger is gonna,outsell your 50 stake every day of the,week if my audience is starving and,they'll eat anything and your audience,happens to be walking out of a fancy,restaurant where they've just eaten more,than they could ever eat and the last,thing they want to do is look at a steak,basically you want to focus on,generating quality leads which,fortunately as we talked about just a,few minutes ago was made up of a,combination of which is a combination of,how relevant they are to your business,how motivated they are to solve the,problem or take action and how capable,people they are of actually buying or,paying for it and well the same thing,applies here this is why the first thing,that I like to test in any Facebook ad,campaign is three different audiences,made up of characteristics and people,that I think are going to perform best,then once I've got a winner and I have,an absolute best performing audience,I'll move on to testing the next thing,which is the copy when I test my copy I,typically test three different lengths a,short to medium and a long those are,very original names now each one is,going to have a slightly different hook,or angle and obviously it's going to be,constrained by the length of the ad but,essentially my goal is to figure out,what length of content what level of,description or number of benefits or,features I have to deliver in order to,get someone to take action one of the,things that keeps me just so interested,and passionate in marketing and,advertising is how this is always,changing back when we first started,running ads like a decade or so ago well,it was all about that short copy just,saying here's this thing you can come,get it now then we evolve to medium,length copy and then do long copy and,and then if you've been running ads for,any length of time you may remember a,few years ago when we ran this crazy,long copy that was basically a thousand,two thousand word blog posts wedged into,one ad then people stopped reading those,and we got a little shorter and then a,little shorter and now we're kind of,hovering around this middle ground that,nobody seems to know what's going to,work best and that's where I like it,because it means that you've got some,freedom and some flexibility to test,different things out test the short test,the medium test the long and see what,works best with your Market your offer,and your message anyway once I've got my,winning copy I then move on to the next,testing phase which is the visuals it's,here in the testing of the visuals,that'll test different images and,different videos and different gifs I,might try carousels I might try some,obvious ones some strange ones some,funny ones anything to get someone to,stop the scroll and actually click,through to my message now a common,question that I get asked all the time,is what works better with Facebook ads,is it image or is it video let me tell,you a good video will beat a good image,but a good image will beat a bad video,so test both but don't be afraid to,start with the humble But Mighty image,ad as for Budget when you set up a new,campaign use ad set budget not Advantage,campaign budget this is so that you can,set a budget at the ad set level and,control which ad set is getting which,portion of your budget rather than,having Facebook just sort of allocate it,to whatever it thinks is best which may,or may not be the best in the end as a,general rule I set five times to ten,times the cost of desired lead per day,per ad set so as an example if you're,running an ad to a lead Magnet or free,downloadable guide and you're expecting,to pay around four dollars a lead you,would set your budget at twenty dollars,to forty dollars per day per ad set on,the other hand if you're optimizing and,aiming to make a sale right from the ad,then set two times to three times your,Max cost of desired sale per day so an,example here would be running an ad to a,product that sells for fifty dollars and,your Max cost of desired sale is a,thirty dollars then you would set your,ad set budget to sixty dollars to ninety,dollars per day per ad set to make all,of your Facebook ads that much more,effective though you need to make sure,that you're nailing your Market message,match so to help you do that I've linked,up a video right here that's going to,walk you through exactly how to do it,step by step as well as a few other of,my absolute best Facebook advertising,tips so make sure to check it out now,and I'll see you in the next video nope,the reason that most ads don't work is,because they're saying the wrong things,to the wrong people or in other words,the offer that they're making

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