how to make good facebook ads

How to Create Successful Facebook Video Ads: A 3-Step Formula- Are you struggling to get your Facebo

Social Media Examiner

Updated on Jan 15,2023

How to Create Successful Facebook Video Ads: A 3-Step Formula

- Are you struggling to get your Facebook video ads to work?,In today's video you're gonna learn techniques,that you could put to work for only a dollar a day,,and one of the world's leading experts shows us how.,Watch right now.,(dramatic music),For people that are struggling with Facebook ads,,and a lot of people are struggling,,what do you want to say to them?,- Facebook is for maximizing,the power of the relationships that you have.,So we like to use a three-step funnel,which is awareness, consideration, and conversion.,In the same way that you would date before you get married,,you want to do the same thing with Facebook.,All too often, people, they're doing a one night stand,where they're asking for the conversion right away,,and that is going to penalize you,because the algorithm notices that,and you get negative feedback, your ad prices go up-,all kinds of bad things happen.,But if you share your knowledge, if you share gratitude,,if you're interviewing other people and uplifting them,,and showing you as a human in all different facets.,People buy from other people,,so merely humanizing who you are,is actually what causes people to buy.,Now, the beauty of that funnel,from awareness to consideration to conversion,is that aligns with know, like, and trust.,And that's the same thing as why, how, and what.,So why is helping people understand what you believe in.,Are you a strong Christian?,Do you stand up for certain kinds of values,,and they don't have to be political?,Do you believe in your family?,Do you believe in having an orderly process,in the way that you organize?,You're sharing things that you believe based on stories.,I remember you did a live video on Facebook.,You did it live every single day,,and you said, "Hey, I'm just out here, I'm engaging.,"I'm just getting the videos out, I'm experimenting.",And so people are learning about,who you are as Mike Stelzner.,And then you're able to sequence that to share knowledge.,And that's called the how.,How do you do stuff?,How do you run a conference that has 7,000 people?,And then the what is when you're able to sell.,Then you've earned the right to sell.,Sign up for Social Media Marketing World,,or buy my particular products or services.,So if you move from why, how, and what,in little snippets that are 15 seconds to one minute,,that is just mimicking what already works.,If you put that on Facebook,,I promise you it works super well.,Key is do things,that don't look like they're advertisements.,What is an advertisement?,Well, it's a direct call to action.,It's filmed in landscape.,It has words all over it.,It is clearly self-promotional.,- What I'm hearing you say is that,don't make your ad like everybody else's ad.,Make it look like a social post, almost?,- Exactly. Facebook is looking at little snippets,,little tidbits of information, and deciding;,well, you know what...,if Michael Stelzner resonates with Italian restaurants,,then what are you gonna see more in the newsfeed?,More stuff on Italian restaurants.,Just like with Amazon,,people who buy this also like to buy that.,So when you feed those little snippets through video,,it gives the algorithm the ability to figure out,what piece of content is next,,and then be able to do the work for you.,- For anybody who's really maybe not all-in yet,on Facebook ads,,do you have a simple strategy,that you could suggest they employ,so they can kinda get their feet wet,and start seeing some wins?,- Let me give you something that is super powerful,,not that hard to do,,and something that anybody can do,no matter what kind of business person they are.,And that's the 60 second "Why" video.,A one minute "Why" video starts with "when I was...",When I was 18 I dropped outta high school,'cause I wanted to be a professional athlete.,Two, once you tell that story about what happened,,some kind of emotion, some kind of drama,,some kind of challenge,,you say, "And because of that I believe that...",that everyone should have a mentor.,I believe that there is a problem with the education system,,and the private sector and the education system,have to work together to create internships.,And then you say, "I am...",I am Michael Stelzner, I founded Social Media Examiner.,So think about that.,Anytime you have a story.,It could be something simple.,When I was at Whole Foods this morning,,and I ordered a smoothie,,I got cut off by this woman who was mean.,I was gonna yell at her but then I realized,,you know, everybody's dealing with something.,And I believe that we should all be kind,,because we don't know the burdens,that other people are carrying.,- How does that simple formula work its way into an ad?,Is there something more to it than that,,or is that all there is to it?,- That is the number one way to get people's attention,and to be able to build trust.,Think about what people wanna see on social.,They don't wanna see an ad, but they wanna be entertained,,they wanna be moved, the wanna learn,,they wanna be surprised.,And the easiest way to get someone's attention,is to start with "when I was...",So, when you tell stories, think about one minute.,40 seconds you're telling that story,,15 seconds for your belief,,and because of that "I believe that,",five seconds just to say who you are.,Most people, they're so busy selling,,they have it backwards.,No one cares who you are,,until you've demonstrated why they should care.,People buy because of who you are.,- Say we create these ads,,and we get people to watch these ads.,What's the next step then after that?,So you create five, 10, 15 of these,,and then you boost them for $1 a day.,And this is the thing that most people misunderstand,,including a lot of people at Facebook.,The beauty of a boost,,is you can do that for $1 a day for seven days,,so you've spent $7 to test one piece of content.,We know that 90%, on average,,of the content you put out there will fail.,If you put out lots and lots of little one minute videos,,your odds of getting a home run becomes much higher.,And you're only spending $7 a time.,If you're testing 10 pieces of content,,how much is that costing you?,- 70 bucks? - $70,- How do we know we got a home run?,What are we looking for?,- Think about if someone is scrolling through the newsfeed.,First you have to stop and get their attention.,The average is a third,,a third of people will actually stop for three seconds.,So I want 50% instead of 1/3.,Then I want another 50% to stay for 10 seconds plus.,Then if I can get them to engage,,that sends a really strong signal to the algorithm.,And guess what that does to the ad price,when you're paying for that traffic?,- Lowers it.,So we get the home run,,and we know that this one video out of 10 is our home run.,Then what do we do?,- Then we keep putting money against it.,I'm putting $1 a day for seven days,,so $7 to test something.,So if that works, I'm putting $30 for another 30 days.,Then I might put another $100,for another 30 days.,But not all at once, gradually.,And then guess what happens when you have a winner?,You let it continue to run and run and run,as long as you don't exceed the frequency,,as long as you don't burn out,relative to the size of the audience,that you can do that on.,- Now a lot of people right now are listening,and they're saying, "Okay, I got this video,"and I understand this.",But what's the action that they're taking,at the end of the video.,Help connect those dots.,- Ah, that's the beauty.,How many times when you're telling a story to a friend,are you asking for their money?,- Never.,- On Facebook, if you're doing something,that doesn't appear to be an ad,,then you'd do the same thing right?,Because you wanna be educational.,You never wanna be that guy.,Do you have a relative,,that maybe they come to you once or twice a year,,and every time it's always for money,,and you know that they're that kind of person?,- Yes.,- So you don't wanna be seen as that,,unless you're in network marketing.,When you have a winner that builds engagement,,you keep putting money against that,,and that builds a remarketing pool.,So then two things,,one, is that I can enforce anyone who saw video one,to then see the next bucket of videos.,If I have a series of videos,and I know someone's watched three videos,,they're three videos deep with me,,I can then invite them to buy something.,I can then say, "Come to a landing page.",I can then say, "Hey, I have this thing for sale.",Because if someone is already three deep,,I know they're interested,,and Facebook's already qualified them.,And the beauty is,even if I don't set up that remarketing sequence,,the algorithm is always trying to give you content,that you're most likely to engage with for various reasons.,If the algorithm notices that,,and then I'm just targeting a general pool.,Let's say that,I'm a San Diego immigration attorney like Jacob Sapochnick,,and he's putting content out there around immigration,,or H1B visas, that kind of thing.,If someone is consumed three or four videos from Jacob,,and those videos are just,purely sharing information and stories,,and then when he has an ad saying,,"Call me and I will help you with your immigration issues.",Who do you think Facebook is gonna show that to?,- The engaged audience.,- And do you think that Jacob,,if he's doing advertise and get more leads for that,,has to be super super specific in his micro-targeting?,- I don't know.,- He doesn't need to,because the algorithm does the work for him.,- I see.,- Through a series of pieces of content,that move from why, how, and what.,- Be sure to check out Dennis' YouTube channel,,BlitzMetrics, right here.,And also we've got an awesome playlist right over here,with a bunch of Facebook ads videos,that you wanna check out.

The above is a brief introduction to how to make good facebook ads

Let's move on to the first section of how to make good facebook ads

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A BETTER Way To Advertise On Facebook In 2023 (SECRET)

A BETTER Way To Advertise On Facebook In 2023 (SECRET)

there are three things that you need to,know if you want to create effective,high converting and profitable facebook,ads first you need to nail message,market match get this wrong and it,doesn't matter how smart or funny or,creative your ads are they're not gonna,work next is something called the 40 40,20 rule every great direct response,marketer and advertising legend lives,and dies by this rule but don't worry if,you've never heard of it before most,people haven't and i'm going to walk you,through exactly how to use this with,your facebook ads and third you need to,use something called the marketing rule,of seven and not just with your facebook,ads either but with all of your,advertising and marketing and everything,you do from this day forward use it and,profit don't use it and don't profit,that is a terrible catchphrase so let me,show you how it's done starting with the,ever important message market match want,to know the single biggest reason that,most facebook ads don't work i can't see,it right now but i'm going to assume,you're nodding your head yes well my,friend the biggest reason that most,facebook ads don't work is not because,they chose the wrong campaign objective,or wrong placement or wrong budget or,anything related to the actual setup of,the facebook ad campaign nope the reason,that most ads don't work is because,they're saying the wrong things to the,wrong people or in other words the offer,that they're making is either unrelated,or unappealing an unrelated message,means that they're making an offer that,people just don't really care about,trying to sell something in a way that,just doesn't resonate with the pains and,problems and fears and frustrations of,the market this is often the result of,spending too much time on the features,and the actual tangible things that,they're going to be getting rather than,on the benefits and the outcomes and all,of the results and how their life's,going to be better after they make a,purchase an unappealing message is,simply a message that's packaged wrong,or in other words it's boring it doesn't,do anything to try to catch someone's,attention and so they don't stop to read,it and if they do stop well they just,don't care what's that sound oh that's,the sound of your ad dollars getting,flushed down the toilet and so money is,wasted putting these boring and,uninteresting and irrelevant messages in,front of people and then wondering why,nobody's buying sounds harsh i know i,don't like to be the bad guy here but,fortunately there is a solution that,comes in the form of message market,match and message market match is,exactly what it sounds like it means,matching your message to your market but,obviously there's a little more to it,than that essentially message market,match also commonly known as message to,market match is really just a way of,making sure that you've done your,homework and you've researched your,target audience you've figured out what,their pains and their problems and their,fears and their frustrations are and how,whatever it is that you're selling is,well positioned to help solve that for,them get it right and people buy get it,wrong and they don't buy and this is one,of my favorite things about marketing,and about advertising in that it's a,literal case study of human behavior,after all people can say all of the,things about how they think they are or,how they would like to be but at the end,of the day money talks and what people,choose to buy and how they spend their,time are two of the most powerful,indicators that really show what someone,values so if your ads aren't working and,people aren't clicking on them or,signing up or buying or anything like,that well it's simply because they don't,see the value in what you're offering so,it's your job as the marketer as the,advertiser to try to show them that,value and the best way to do this isn't,by shoving it down their throats but,rather to show them that you understand,where they're coming from you understand,their problems and you possibly have a,solution they may be interested in i,wish i could remember who told me this,quote so i could give them due credit,but one of my favorite sayings is that,customers don't buy when they understand,they buy when they feel understood okay,next i'm gonna give you the secret sauce,and those special ingredients that,really separates the amateurs from the,pros when it comes to creating high,converting and profitable facebook ads,but first a real quick message from this,video's sponsor metrocool over the years,i've had the chance to work with a lot,of different companies and software but,metricool has quickly become my number,one secret weapon when it comes to,creating better and more effective,social media marketing campaigns and i,use it every single day not only does it,allow you to take care of everything all,in one place it also integrates,seamlessly with facebook and instagram,and twitter and tick tock and linkedin,and google business and pinterest and,youtube and twitch as well as facebook,ads and google ads and tick tock ads and,data center it's also incredibly easy to,use and gives you a ton of powerful,features for both organic social media,and paid media like facebook ads one of,my favorite things about it is how i can,watch and monitor my ads performance and,get a side-by-side comparison of my ad,campaigns on google and facebook which,are two of my biggest ad platforms right,now and i can see how they're doing and,compare different metrics against each,other like how many impressions they got,what's my cpm which is how much it cost,me to show these to a thousand people,what's my cpc or cost per click my ctr,which is my click-through rate and even,the number of conversions each campaign,is delivering because again remember,it's not just about getting likes and,shares it's about making money from your,social media and your ads so make sure,to check out metricool by clicking the,link in the description below this video,and when you use the code atom you can,try out any paid plan for 30 days for,free okay next the 40 40 20 rule the 40,40 20 rule shows the breakdown of the,three main elements that are responsible,for your ad success 40 to your market 40,to your offer and 20 to your copy so let,me unpack those for you now 40 of the,success of your advertising campaign is,going to come down to your market your,understanding of them and your ability,to identify and locate them and make,sure that you're putting the right,message directly in front of them,fortunately facebook's targeting options,are pretty amazing so the ability to,find them and get right in front of them,is well easier than ever as for coming,up with the right message the right hook,the right angle and the right,irresistible offer and how those all fit,together well that's where you're gonna,need to do a little bit of heavy lifting,the next 40 of this equation comes down,to your offer so what are you offering,and is it irresistible enough to get,them to pay attention is it relevant,enough that they're going to be,interested and want to click want to,read more ultimately want to buy and the,last 20 is your copy and your creative,this is essentially the words that you,use the images the video if you're,running a video ad all of the design and,the way that you structure things as,well as the words that you say as a,general rule the more competitive your,market is the more persuasive and,influential and more heavy-hitting your,copy's going to need to be the 40-40-20,rule is incredibly powerful because like,all things in marketing it gets to the,root of what's really important which is,your customers their problems and your,solutions to those problems and way too,many advertisers get this completely,backwards spending way too much time on,fancy words and pretty pictures rather,than getting to the core of their,audience's pains and how they're able to,best serve them there's even some,situations and with certain target,markets where an overly produced ad or,an overly polished message actually,turns people off and has the complete,opposite effect and will lose to an ad,that looks like it was made in ms paint,from 1985. that's uh that's some quality,design work right there but there is,another thing you can do no,must do if you want to turn your,campaigns into real winners and that is,to leverage the power of the marketing,rule of seven first some history the,marketing rule of seven was first,introduced by the movie industry back in,the 1930s when studio bosses discovered,that it took around seven touch points,or interactions with a potential,customer in order to get them to see a,movie this then became kind of a rule in,marketing that if you wanted a product,or service or business to succeed you,needed to make sure that your prospect,heard your advertising message at least,seven times before expecting them to,take any kind of action and i like this,rule for two reasons first because it,resets someone's expectations when it,comes to advertising after all one of,the most frustrating albeit completely,understandable parts of advertising is,when i hear a newbie advertiser complain,about the results they're getting or,rather the lack of results they're,getting from their campaigns but more,often than not and upon closer,inspection it's usually because they've,only been running these ads for a couple,days or only spent a few dollars on them,now do you know whose fault this is i'll,tell you it's all those internet,marketing hucksters from the early 2000s,who oversold people on these get rich,quick schemes and how they could make a,million dollars overnight with no work,required but that's not a real thing in,the real world think of one other,investment where you could put in a,dollar and get back 10 or 100 or a,thousand or more i mean people would,look at you like you're crazy but with,advertising these are possible not right,away not for everyone but they do happen,but when you're first getting started a,little bit of patience and a little bit,of understanding and maybe even a little,bit of humility are gonna go a long way,because advertising is a skill skill,that can be learned but a skill that's,going to take a little bit of training,and a little bit of time now don't get,me wrong the purpose of advertising of,running ads is 100 to make money,otherwise why you doing this but it's,also important to approach this with a,little bit of sensibility and common,sense those are probably the same things,the second reason that i like the,marketing rule of 7 so much is because,it gives me a benchmark and kind of a,guide that i can shoot for and plan for,and bake right into my marketing,strategy this is why the best way to do,facebook advertising today is to run,your ads and then follow up and follow,up and follow up and follow up follow up,and follow up and follow up and follow,and follow up and follow up and follow,up but do it in a way that doesn't break,the bank unfortunately you can do it now,easier than ever before the first way is,my absolute favorite which is to run a,facebook ad that takes someone off,facebook and puts them onto your email,list where you can follow up with them,again and again forever the next way is,still good though and it involves,running a facebook ad and then creating,a custom audience based on how somebody,engaged or interacted with your previous,ad for example you could create a video,ad and then create a couple of custom,audiences based on people that watch 25,or 50 or 75,of the aforementioned ad you can then,follow up with those people through a,second ad which is going to be more cost,effective because you're going to be,advertising to a smaller audience not to,mention a smaller audience means more,opportunities at repetitions and touch,points and building a deeper and more,human connection but to show up in front,of them even more and for free you,definitely want to be taking advantage,of all of the other tools that facebook,gives you access to and this is why the,next thing you're going to want to do is,check out the video that i've got linked,up right here on facebook marketing,strategy so make sure to check it out,now and i'll see in the next episode but,for them to refer you they need to know,what you do after all people can't buy,from you if they don't know that you,exist or in this case people can't buy,from you if they do know you exist but,don't know that you have a business

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