how to make facebook ads
Facebook Ads Tutorial 2023 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)what's up guys
Updated on Jan 14,2023
Facebook Ads Tutorial 2023 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)
what's up guys jordan here and today we're going through how to start facebook ads now ,our last video got over one million views but facebook have changed a thing or two so today ,i'm bringing you right back up to speed the a to z of how to launch your first ever facebook ad but ,before we get into it make sure you're subscribed with your notification belt turned on let's get ,started with this video okay so before we jump onto the mac i want to announce a competition ,for every 100 people that comment on this video i'm going to be giving someone completely free ,access to the learnads pro facebook ad training course and we're going to announce that every ,100 comments now to enter you need to comment down below with your goals for advertising on ,facebook so let's say enter that competition and let's jump straight into this training ,okay let's jump straight into this facebook ads training starting off with some numbers now ,there are 1.7 billion daily active users on the facebook platform and around 80 of the internet ,have a facebook profile so this is a colossal opportunity for business owners to get themselves ,in the hands of their ideal customers and that's reflected in the ad revenue from facebook there ,were 17 billion dollars spent on facebook ads in q1 alone in 2020 and more than 80 million ,businesses already have a facebook business page and that's because the average cost per click on ,facebook which is the cost to get somebody to visit your website is 1.72 cents although that ,average actually sounds pretty high to me based on the results we get in our marketing agency and so ,by the end of this video i'm pretty sure your cost per click will be a lot less than that now the cpm ,which is the cost to reach 1 000 people so 1 000 people in your target audience is around 7.34 ,on facebook which makes facebook one of the most cost-effective ad platforms in the world right ,now which is probably why 86 of us marketers already use facebook ads as part of their ,marketing strategy so how does it all work well here's an overview of the facebook advertising ,platform this is the structure of the platform and we'll break down each of these components ,individually but at the top of this we have the facebook business suite which is formerly known ,as the facebook business manager and this is where we manage our business account we didn't have ads ,manager so this is the host of all of our ad accounts and within ads manager we can have ,multiple ad accounts so this is where we actually manage our ads for example if you own multiple ,businesses you may have multiple ad accounts because you want one ad account for one business ,you don't want to be managing ads for multiple businesses on one ad account equally if you have ,an advertising agency you'll want to have multiple ad accounts for each of your clients underneath an ,ad account we have an ad campaign and this is the type of advert we're actually running we then have ,an ad set which is our target audience and finally we have our ad creative okay the advert itself ,the visuals you'll notice that ad campaign ad set and advert are all grouped up on this diagram and ,that's because they are the three core components that make up a facebook ad let's jump into that a ,little bit further so we have campaigns at the top which is where we select our objective what ,are we trying to achieve from our ads do we want to drive traffic through to our website or do ,we want engagement on a post we select that at a campaign stage we then have our ad sets and this ,is where we select our target audience who we are actually trying to reach and then finally we have ,our ads themselves the creative or the visuals what we see on the facebook news feed this could ,be a video this could be an image and of course your ad copy as well which is your text for the ad ,now you won't always have one campaign with one ad set and one ad within that as an advertiser you'll ,want to test out multiple variables different audiences and different ad creatives as well ,and this diagram represents that so let's say for example we have one campaign and ,this is a traffic campaign we're driving traffic through to our website and we are a dog treat ,company and we want to test out two different audiences so we have ad set one and ad set two ,ad set one is targeting an interest dog lovers ad set two could be targeting dog owners for example ,and within those two ad sets we have two different ads we're testing out as well so we have add one ,and add two add one could be a video showing somebody giving their dog this treat and two ,could be an image of a dog eating a treat or a very happy looking dog so actually what we ,have here with this diagram is one ad campaign which is testing out two different ads to two ,different audiences and the reason we do testing is to make sure that we are getting the highest ,return on ad spend possible just because we think that an audience and an ad is going to work well ,doesn't mean it actually will convert when we publish that advert and so we have to do a lot ,of testing to find winning facebook ad campaigns so that's an overview of a facebook ad and the ,business suite structure let's jump straight into the platform right now so you can see this ,in practice now to create a business manager or suite account go over to business.facebook.com ,and this is not to be confused with a facebook business page by the way you need a page for your ,business already so if you don't have a facebook page for your business go and create one first of ,all so once you're on business.facebook.com go on the top right corner and hit create account ,and this is where we can enter the details for our business manager so enter your business name ,your name and then your business email address hit submit you'll be prompted to enter a url and ,you can enter your website url or just paste the link for your business page on facebook i can't do ,that right now because we already have an account created now once your account is created you'll ,be brought straight through to the facebook business suite and that will look just like ,this now the first thing we'll notice is we have a large overview on the business suite home page ,which allows us to look at all of the data from our facebook business page we can look at updates ,we can look at recent posts we can have a look at some insights as well so this is really useful ,information all consolidated in one easy to read place the first thing we need to do is actually ,set up this business manager properly so go over to the left hand side and go more tools i'll just ,zoom in so you can see this just in case and then we're going to go over to business settings and ,we're going to set up our account so we're ready to launch our first ad now on the left hand side ,here we have our navigation bar and on the right we have our actionable area we're going to start ,off with users and people now this is where we can add other people onto our business manager ,so for example if we have employees and we want them to launch our ads for us or analyze the data ,we can hit the blue add button here and we can add somebody with employee access or full admin ,access as well so if we want them to have full rights over the account all we simply need to ,do is enter their email address hit next and we will send an invite through to their inbox ,and they'll be able to accept that and have access to everything within our business manager we want ,to make sure that we are on here as well we then have partners now for example if you want to work ,with a digital marketing agency and they already have another business manager account already set ,up you can add them so invite them to have access to yours by entering their business id i'll show ,you where you can find this in a moment if you ever need to give somebody your business id ,we then have pages so the first thing we want to do is make sure we add our business page ,our facebook business page onto our business manager settings and so we can hit the blue add ,button and hit add a page and all you simply need to do is type in the name of your page ,and hit add okay so we can add those pages onto our business manager okay so now our page is added ,to our business manager now just to highlight if you're running ads on someone else's behalf when ,you click ads you can request access to somebody else's page or you can even go ahead and create a ,brand new facebook business page if you don't have one already created so you can click add new page ,and go through all of the questions and this will create the page within the facebook business suite ,now so let's just cancel that so now our page is added we can go ahead and create an ad account ,so hit add accounts hit add and again we have the same options here we can add an ad account ,an existing one we can request access to somebody else's account or we can create a new one so we're ,going to create a new one we're going to name this and we're going to select our time zone and ,our currency let's make sure that your currency is correct because it's a little bit tedious having ,to go back and change it later on hit next this is for my business although if you're an agency you ,want to do another business or client so but we're going to select my business hit create,and we're going to make sure we select ourself and give ourselves full admin access again though this ,is where we can add other people from our business manager onto this ad account hit assign hit add ,payment info and here we want to add our payment method for this ad account this is the method ,that you're going to use to pay for the ads that you're running on this account so we can do direct ,debit we can do paypal we can do online banking or facebook ad credit if you have a ad credit token ,for now i'm going to select debit and credit card and i'm just going to enter some card details so ,we can set up this account okay so now payment details are added this ad account will be good ,to go but there's one final thing we need to do let's go down to business info on the bottom left ,corner and make sure our business information is bang up to date so the first thing we need to do ,is assign a primary page to our business manager so we edit that and we select our primary page ,whatever one is the main page that we are using for this business manager we then want to edit ,our business details so enter our legal business name address and tax id for accounting purposes ,and if we have the option to verify our business status you should do this as well ,it gives us more security and tells facebook we are a legitimate company looking to advertise ,on the platform you'll notice here that your ad account creation limit will probably be one ,if this is a brand new account which means that you can only create one ad account now facebook ,do this for security reasons to stop fraud and prevent that and so what you need to do to lift ,this limit if you need multiple ad accounts is start creating ads on your current ad account ,spend money on the account actually pay your bill and then facebook will lift that limit ,and allow you to create more ads so you just need to build a bit of trust with the platform first ,the final thing you could do is set up two-factor authentication for security and verify your email ,address now you will have received an email from facebook when you created your business manager ,account if you didn't just hit resend verification email and that is your business manager completely ,set up there are a ton of other options on business settings but this will cover ,99 of businesses we do not have time to go through all those other things right now let's ,jump straight into the actual ads manager and how we can create our first facebook ad so if we go ,down the top left corner here and on business tools and we're going to go down to ads manager ,so now we are in the ad account we just created on the ads manager interface remember we have ,business suite ad manager then the ad account we want to select a different ad account we can ,hit this drop down and select any others that we have associated to us we then have our free core ,elements to a facebook ad and that's a campaign an ad set and an ad and if we want to create ,our first ever ad all we need to do is hit either this create add button in the middle or the green ,create button and it's going to give us the option first of all to select our campaign objective so ,let's zoom in so you can see this so at this stage we can select what it is we are trying to achieve ,from our ad so we have three main objective types awareness consideration or conversion awareness ,is how it sounds is to make people aware of our product or service for the first time ,consideration is to get some kind of commitment of interest whether that's a lead form or just ,going onto our website we then have conversion and that is to get the actual sale to get cash ,in our bank from our ads let's highlight a few of the most commonly used individual objective types ,so we have traffic this is to drive traffic from a to b so from facebook through to your website ,or landing page engagement to get likes comments or shares vanity metrics app installs exactly how ,it sounds video views so to get people watching a promotional video of ours lead generation so ,we can create a form on facebook and have our potential customers fill in their details so we ,can then sell to them later messages to prompt facebook messages and then we have conversions ,so conversions is the campaign objective that the majority of you want to use if you want to get ,sales on your website or want to get your customers to take a very specific ,action on your website and the way we do this is through the facebook pixel the facebook pixel is ,a tracking code that all of you should install on your website that allows you to read into the ,data of your customers you can find out what your customers are doing on your website and ,how they are behaving and most importantly how or whether they are converting or not ,that allows you to track the exact amount of money they are spending so you can see your ,return on investment on facebook and get a full understanding of how well your ads are performing ,in fact before we continue on creating this ad let me show you how to set up a facebook pixel ,so go over to business tools and go down to events manager and then click connect a data source ,web get started facebook pixel hit connect name the pixel so this can be ,whatever you want to call it you can then enter your website url okay and if your website is ,found to be built on a platform that integrates with facebook easily it will take all of the hard ,work out for you and it will set up your pixel hit continue we then get the option to either ,install manually or use a partner integration if i show you using a partner integration first of ,all because the majority of you will be able to do this if your website is built on any of these ,tools then you'll be able to quickly integrate the facebook pixel but all we're really doing here ,is inserting a small bit of code into the header of your website a tracking code so let's say for ,example your website is built on kajabi you can hit kajabi and it'll go through the individual ,instructions that you need to follow to actually set up the pixel some of these will actually ,automatically integrate though for example with shopify it's very easy you just need to put ,a pixel id code in your shopify store settings now if you want to install the pixel yourself ,hit install code manually and copy this code and paste it into the header of your website then ,hit continue and you'll be prompted to create event codes so you can track individual actions ,so for example if you want to track purchases on your website you can install the purchase event ,code into the thank you page of your website so facebook knows when somebody has purchased your ,product now if any of this is confusing you can't set up automatic integrations ,and you can't set up the code yourself manually you can click email instructions and send these ,instructions over to a web developer who will make light of this and be able to set up the pixel ,very easily i recommend all businesses to set up a facebook pixel on their website so you can track ,data and your ads will get more effective over time as facebook learns more and more about your ,audience and your customers so let's go back over to the ads manager and let's resume creating that ,ad today so we're going to hit create and then for the purpose of this i'm going to create a traffic ,advert driving traffic from facebook onto our website and we'll follow suit with the dog treat ,theme so we'll advertise for a dog treat company we're going to name our campaign and we want to ,name it something we'll easily remember so we can quick reference later on so this can be dog treat ,traffic and this could be cold okay cold audience because this is going to be a completely cold ,audience that has never heard about our brand before hit continue we then get to check through ,our campaign settings but as a beginner there is nothing that we need to change here so we're ,going to hit next so we now walk through to the ad set stage where we can select our audience and ,our targeting the first thing we're going to do is name our ad set so again something we can remember ,so let's put the um campaign name in there and our audience itself so we're going to target ,dog owners for this now you'll notice there are a ton of different features and options at an ad set ,level way too many features for us to go through in a youtube video about it being hours long and ,the algorithm absolutely hating it but i will be giving each and every one of you the opportunity ,to learn about every single feature on facebook ad creation at the end of this video completely for ,free but in this video we're only going to highlight the things that matter to beginners ,when creating their first ads so we're going to skip through here and we're going to go down to ,budget because we want to select the budget for this traffic ad the daily budget i would recommend ,for any ad is five dollars or five pounds to start off with you can always scale up from ,there depending on results i wouldn't recommend going any lower than that because you're not going ,to give the algorithm enough chance to actually optimize your ads and get whatever conversion you ,want people to take or whatever action you want people to take on your website or from your ad we ,can then schedule a start date and an end date but i'd like to keep this open so we have more control ,and we want to go down to audience we're going to skip custom audiences for now because that's ,retargeting and pixel-based audiences and we're going to create what's called a facebook saved ,audience we're going to look into interests and demographics on the actual platform the first ,thing we can do is edit our location so for this we can select let's let's run an ad in the united ,states actually so let's get rid of the united kingdom so we're going to put it in united states,there we go and we have the united states selected okay we can add as many locations as we want to ,and we're targeting at the moment people who live in or have been recently been in this location ,but we might just want to target people who just live in this location if we are only shipping to ,the united states for example so we don't want to target holiday makers or people who are just ,traveling through the us we can also drop a pin on this map so if we hit drop pin we can ,drop a pin directly on a specific property if we want to we're going to go down to age now ,and we want to keep this open for dog treats we can keep this pretty open ,anyone can have a dog but you can select your age demographic ,gender we're going to select all genders but again you just hit edit and you can edit any of these ,then we're going to go down to detailed targeting this is where it gets really interesting now it's ,here we get access to all the data facebook has on its users and to demonstrate this we'll hit browse ,and we can select demographics interests or behaviors i recommend you having a play ,around with this you'll be mind blown at who and what you can target with facebook we start off ,with demographics we can target people based on their educational level their financial income ,their relationship status their work so their job title or even their employer we can target people ,based on their interest so if you've ever put a status up or you've liked fake pages on facebook ,facebook will know you are interested in that topic and you can pretty much target anything ,when it comes to interest harley davidson cartier rolex dog lovers like hey you can target anything ,pretty much so have a search in here and find out what is relevant to your business ,we didn't have behaviors so if you've got an anniversary coming up whether you're an ,expat um whether you are using a specific mobile device your political views your purchase behavior ,online the options really are endless when it comes to facebook detailed targeting so we want ,to target something to do with dogs so let's put in dog we can see all of the interests here and on ,the right hand side we can see how many people are interested in this specific topic okay so dog food ,for example there are 48 million people interested in dog food on facebook so let's select that and ,on the right hand side we can see specifically how many people in our chosen demographics so we've ,selected the us only so whilst there's 48 million people interested in dog food on facebook there ,are 13 million people who are interested in dog food in the u.s alone okay we did have estimated ,daily results on the right hand side here as well we can reach between 800 and 2400 people ,from this ad on our daily spend and hopefully get between 20 and 68 link clicks now this data isn't ,always that accurate so take it with a pinch of salt now i also only recommend you selecting one ,or two interest or demographics when you are using detailed targeting per ad set and that's because ,if you have multiple interests and demographics on each ad set you're not gonna know what is actually ,getting you sales or getting new leads and so if you only have one or two you have more control ,over who you are targeting and you understand what audiences are actually working for you so only ,have one or two if there's five or six interests that you want to target on facebook separate them ,into their own individual ad sets you can then further narrow down interest as well so detailed ,targeting you can say that you want people to also reach other interests as well so we could ,for example say people must match dog food and they must also match dog sitting for example okay ,we can get rid of that so you have to match each of the detail targeting criteria that you put in ,to the ad set so that's all we're going to do for now we're going to target dog food there's ,13 million people that we can reach there so a very large audience we don't want to go down to ,placements so we can select automatic placements or manual placements and all this simply means if ,we click manual placements you'll be able to see the context here this is where facebook will show ,your advert on the platform so feeds so we could run this on instagram on facebook on video feeds ,stories in stream in article so have a look at all of these and you'll be able to see all the places ,that facebook can show your ads now for the majority of people facebook news feed is what ,we'll convert the most okay facebook news feed or instagram newsfeed as well okay but for beginners ,i would recommend you keeping this on automatic placements because you're not gonna know what ,will convert best until you actually start running your ad so select automatic placements and then ,after a week or so have a look at where your sales are coming from and then select manual placements ,and only tick the placements which are converting the best for you which are performing the best ,so we're going to hit automatic placement and continue from there we want to ignore optimization ,and delivery because again that is not for beginners and i will give you the opportunity ,to learn more about that later on hit next we are done on an ad set level and now we get to design ,the visuals of our ad the exciting part so let's name it again let's do dog treat traffic so we can ,quick reference and we can name this dog video because we are going to create a quick video ,for this ad video performs very well on facebook facebook still prioritizes video on the news feed ,want to make sure our facebook page is selected and of course our instagram page ,if we are advertising on instagram as well we can connect it just by hitting that button ,and we are then going to create an ad or we can use an existing post on our page or use creative ,hub creative hub is an inbuilt creative making tool on facebook so you can essentially create ,facebook ads in advance and then come back to them later on we're just going to create an ad here and ,we're going to use a single image or video but you can also use a carousel ad which is multiple ,images or videos or a collection which is as it sounds a collection of different size images and ,videos and products but we're going to use single image or video and we're going to scroll down and ,we're going to add media so this is where we can upload our video we don't have a video created for ,this ad yet and so what we're going to do is we're going to go over to in video which is a ,tool that we use to create really great facebook adverts for our clients and for our own business ,so if i go over to in video now in video have kindly sponsored this video as they did the last ,one so thank you to the team in video is a online video creation platform with over 4 000 ready-made ,video templates it's very very easy to use i'm going to show you in a moment now if you want to ,create an account go over to invideo.io you can create a free trial or i would recommend using ,code platinum25 for 25 off an annual membership it works out at like 90 which is an absolute steal ,believe me you'll see why so let's log in right now so as soon as you're logged in you can access ,all of the templates right away we can search for one and we can select our dimension we want to ,create a square video because we want to take up as much room as we can on the facebook news feed ,and right at the top we can see all of the latest templates which is really useful when you want to ,keep your content and ads up to date and refreshed we're going to search for dog though let's search ,for dogs let's see what we can find we're creating a dog based ad so let's search for that and let's ,see what we can find if we hover over any of these we can see a preview of what this video looks like ,and if we click on any of them for example let's go on this one here ,we can see it in different sizes with some music playing there ,just turn that down of course we can see in all the different sizes available as ,well that automatically will dynamically update depending on what dimensions we want let's go with ,uh this one here though i like to look at this one okay so we've got a nice pug here with the crown ,premium dog foods this is right so use this template and we're brought through to the editing ,platform without having to download anything which is great now if this is your first time using ,nvidia recommend clicking the bottom left corner and you can reach out to in video support with any ,questions that you've got they are available 24 7 and they always go above and beyond for their ,customers you can also watch any of the live webinars and masterclasses to learn more about ,the platform and i would recommend you joining their completely free facebook group with over 20 ,000 other marketers which really is a great group i'm in there myself and there's a link in the ,description of this video so go join that group and you can speak to other people and see what ,they have created on the in video platform but for now let's go ahead and create an ad for this uh ,this facebook ad now on the left hand side here we have access to multimedia on the right hand side ,we can edit things on screen and on the bottom we have our timeline so similar to any other ,video editing tool on the left if we want to access multimedia we can go on videos we can go on ,images now with a premium account you get access to over 10 million stock images and videos taken ,from premium stock websites and that literally costs hundreds and hundreds of pounds to access ,this but you get it for free with a premium in video account which is kind of ridiculous ,i'm not really sure how they've managed to get that relationship but let's say we wanted to ,change the picture of this pug here we wanted to change this to something else uh let's upload ,an image i have one i uploaded earlier and true bluebee to style so we're going to upload those ,and we can then select the doggo and i'm going to drag him over onto the screen so let's drag ,this doggo over onto that pug and i'm going to replace that one there okay just get that rid ,of that one that we just accidentally dragged on now with this dog here he's got a background ,okay it's not great doesn't look good on this animation so what we want to do is hit remove ,background on the right hand side and we can easily remove the background of this image which ,is great i wish photoshop had a simple tool to do this instead of having to cut around with a lasso ,so we are done and we now want to resize the dog so let's make sure that this fits ,in well we just simply drag that put it down to there and we are nice and easy so ,doggo is edited we can now change the logo as well so again i can drag a new logo into here ,i want to remove the background again we can then go over to change project colors and we can change ,all of the colors we've got going on here but actually i probably want a background image behind ,this dog so let's go on images and let's see if we can search for let's find some kind of a beach ,beach doggo at the beach okay somewhere somewhere dogs always seem to be with their owners going for ,walks so let's go there let's make this nice and big now images may be a little bit blurry to start ,off with before we actually render this it's just to make sure that everything is nice and quick ,but when we render you'll notice these images won't be blurry at all let's go on to layers ,here and just make sure this is above that so we've just added that on we need to make sure ,this is above the dog itself so where's the dog and we want the dog above us there we go okay ,we're getting somewhere let's go down just to make sure we might need to play around a little bit ,just to make sure that you've you've got this all right okay that's looking pretty good okay are we ,good yes we're fine okay i haven't messed anything up so i've got that image there again that won't ,be blurry when we actually come to rendering this image let's then change the background of ,this black because i don't really like the black there now it doesn't really work very well with um ,with the beach so let's go on white and then we need to change all of this text here as well ,so we go there black all of our text has now changed as well it just moves that a little ,bit more centralized so this ad is looking a little bit more funky okay so what else can we do ,can we change this yeah let's go back change the project colors let's change this to a nice blue to ,actually go with the coastal thing okay maybe not like so okay we're looking pretty good okay this ,obviously you can spend as much time as little time as you want to on creating these um we're i'm ,just trying to get through this video for you guys so we don't really have all day to be creating an ,advert so let me just turn down that music i'm actually going to change that music in a moment,this is looking pretty nice okay so if i want to change the music here i'm going to go to music ,and we have access to a ton of tracks so if i do chill out let's see what we can find,okay that will do the job okay so add before track okay and we now just want to ,make this a lot smaller so i'm just going to resize this ,delete this one okay we can trim this one edit trim we want to trim it right down done okay now ,we're trimmed we have our new music on here which is perfect now a new feature at in video is adding ,scenes to our timeline so we can essentially merge multiple templates together for example if we find ,these two templates which are similar to each other we could add one to the timeline so we ,can add a scene here and we can add a transition so we can show multiple products or if we need a ,longer advert this is really useful for us now the final thing we need to do here is i'm just going ,to change the text so if we double click on that i can change the text up here so i'm going to call ,this dogbox.com this isn't actually a website that i own so apologies if you own dog box i'm going to ,save that we'll change this discount to 25 percent move that up a little bit it's all drag and drop ,and to export this we simply just need to hit the top right export button so now we can see a ,preview of this render no blurry images because it's now rendered we can click this button and ,download in 1080p hd we can upload this straight on to facebook ready to complete our ad now there ,is a link for in video in this description of this video if you want to sign up use code platinum25 ,for 25 of any premium plan it's a no-brainer for anybody looking to create video content for their ,marketing strategy make sure if you do sign up you go on to the facebook community as well and join ,20 000 marketers as well as me who are creating video content every single day so go check out ,in video let's go back over to the facebook ad manager so now what we need to do is hit add media ,add video and we are going to upload the video we just created and we can now preview that on the ,right hand side on all of the different placements that we have selected we now want to finish this ,ad by selecting our traffic link and also adding our ad copy so the primary text is the text above ,the video so this is our main ad copy and for this it was saying treat your dog like a king ,we could use the same treat or we could do 25 off dog treats okay and we could add an emoji in there ,in fact we could have a different attention grab we said pamper your pooch they deserve it ,okay pam here peach there's a 20 off dog tree it's nice simple ad copy there okay the key is the head ,the headline okay the attention grabber we need to grab someone's attention very very quickly so ,stop scrolling down their feed we then have this headline so we can do the treat your dog like a ,king and we have the description as well which is the text underneath the headline so the text ,underneath the headline you'll be able to see this pop up in a moment in the preview so this could be ,30-day returns policy something along them lines okay just another little bit of text that comes in ,now for this preview to come up we need to put our website url so we're just going to put dogbox.com ,and it'll bring up a bar underneath this video here we go so we can see treat your dog like a ,king 30 day returns policy learn more we want to change that call to action button to shop now okay ,because we actually want people to take action here or we can do get offer so we can do shop now ,or get off a get offer is probably more sensible for a 25 off redeemable offer so we're going to do ,a call to action button get offer and we have our website url placed in there that's where you ,want to drive traffic from facebook onto then can scroll down onto tracking and we want to make sure ,our website events are turned on so we want to set up our pixel we don't have a pixel setup this is ,just a dummy account but you want to make sure the correct pixel is selected so you can track your ,customers correctly and also facebook can optimize based on the actions your customers are taking on ,your website so we're going to turn that off for now and we are done we hit publish and that is ,our first ever ad created now it can take up to 24 hours for our first ad to actually go live ,facebook will review it through their algorithm sometimes in person and they want to make sure ,you're not breaking any policies then you are good to go you're live and you can start generating new ,revenue and traffic for your business now very quickly i'll show you how you can read the data ,of your ads when they're actually live we go on it doesn't matter if you're on a campaign ad set ,or ad level you can read the data of your ads by looking at all of these different columns here ,and they all mean of course different things so we have frequency for example which is how many ,times people are seeing your ads the unique link clicks are how many people are actually clicking ,onto your website the amount you've spent your quality ranking your cost per result and if you ,want to change any of these columns click the column button hit customize columns and you can ,add a number of different columns to your facebook business manager so we could add the amount of ,clicks the click through rate to the percentage of people that are clicking on our ad the cost per ,1000 impressions so our cpm and you just hit apply and it will add this to your ads manager there are ,also a whole heap of other preset column settings okay so you can read the data this way and figure ,out how well your ads are performing based on what metrics matter to you the most another thing you ,can do is head over to account overview and this is where you'll be able to see an overview of how ,your ad account is performed you can see the amount spent your reach you can hit these drop ,downs and you can see your website purchases your impressions your link clicks the age and genders ,of the people that are taking the actions you want to take the hours of the actual times of the day ,that people are converting the most and of course the countries where they're from there's no data ,in here at the moment but as soon as you start running ads you'll be able to learn very quickly ,what you were doing right and what you were doing wrong and how you can further optimize your ads ,for success so that is how you set up your first ever facebook ad let's go straight ,back over to the other camera and i'll tell you how you can continue learning about facebook ads ,for free okay so that is the end of this training video i hope you have enjoyed it now i want to ,invite you to continue learning about facebook ads and expand your knowledge further so you can get ,serious return on investment for your business head over to learn ads dot io and sign up to ,our completely free facebook had training course where we dive deep into every single detail of ,what we have touched on today and much much more from the foundations to launching building and ,scaling facebook ads to insanely profitable levels this free course gives more away than the majority ,of thousand dollar courses out there and that's because it's my mission to give more away for free ,than other people would have you pay for so head over to learn ads dot io sign up to our facebook ,ad training expand your knowledge when it comes to facebook ads and start profiting ,on the platform learning from a digital marketing agency that has literally generated ,millions in new revenue for companies all over the globe the affluent agency thank you so much for ,watching this video guys i hope you have enjoyed it if this is the first video you have watched of ,mine please subscribe with your notification bell turned on enter the competition as well ,by commenting down below with your goals for advertising on facebook and of course share this ,video with somebody else who will get value from it thank you so much i'll see you all soon cheers
The above is a brief introduction to how to make facebook ads
Let's move on to the first section of how to make facebook ads
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how to make facebook ads catalogs
NEW Facebook Ads Tutorial for Beginners in 2023 – FULL FREE COURSE
NEW Facebook Ads Tutorial for Beginners in 2023 – FULL FREE COURSE
On-screen right now, I'll teach you how to step-by-step set up a solid Facebook ads from ,scratch, and when we do this correctly it'll mean a new ongoing stream of revenue for you and your ,business. But...how am I so sure that Facebook Ads still works? If you just take a look right now ,on-screen, if I go to the Facebook Report Third Quarter 2021 Results and yearly financial results ,they're still seeing year on year growth on their active user base and advertising revenue so taking ,a quick look at the ad revenue right here you can see that there is tremendous year-on-year ,growth and there's no sign of slowing down yet and there are almost 2 billion active users every day ,that we can still reach and let's not forget this also includes instagram so this is the reason why ,myself and the team are spending tens of thousands of dollars every month on facebook and instagram ,ads across our businesses with a pretty decent return to this day although lots has changed ,with the facebook ads since my days working as a digital marketing manager in the corporate world ,so let's go ahead and get stuck into the tutorial see what's different and see how we can still set ,up great facebook ads and by the way drop a like and subscribe if you find today's video useful ,it's always appreciated so the absolute very first thing you want to do if you don't already have an ,account is head onto the url business.facebook.com and then you want to create a new business account ,first you need to log into your facebook account and then create a new business account so once you ,have that done you're going to head on to facebook business manager this is a fresh account so we can ,follow along here and this is your ads manager account and we want to familiarize ourselves with ,how to navigate this interface so firstly we have the campaign section so the campaign section and ,the campaign view is where we get an overview of everything that's happening all the ads that we're ,going to set up then the ad sets is the ads the ads underneath the campaign and then finally you ,have the ads itself underneath ad sets so it sort of trickles down and we have a flow on effect from ,campaigns to ad sets to ads the campaign structure is very important and i'll mention more about that ,in a moment we also have the column section and this is very important in analyzing our ads our ,performance and getting more detail from all our campaigns then we also have the breakdown effect ,so this breakdown column is essentially giving you again more detail about the ads ,and more efficiently viewing our data so data is very important when it comes to facebook ads ,and then finally you have reports where you can generate reports and customer reports and then in ,this section here once we create ads you'll start to familiarize yourself with the data fields and ,this is where you're going to see all the ad names the delivery types the bid strategy the budget and ,all the other statistics that we need to know when it comes to facebook ads now just before we create ,an ad together the second thing you want to do is competitor research and we want to run some ,competitor research because we want to understand what a good ad looks like in your business and ,find out some competitors and what they're doing in with their ads so one of my favorite tools is ,the facebook ad library and it's literally that it's a library of ads that we can see ,you can reach this page on facebook.com forward slash ads forward slash library but taking a look ,here you can set let's set this to all so it's a global and then we can start to find and click all ,ads and then we can start to find examples of great ads let's just say we're running ads for ,phone cases an iphone case so all we need to do here is type in iphone cases and then click enter ,and then we can start to see different ads for phone cases iphone cases specifically and now the ,best way to do this is to find competitor brands brainstorm competitor brands within your niche and ,find them directly in the facebook ad library so this is a great way initially just to use generic ,terms like iphone cases to find very generic ads they may or may not be performing well but it ,gives you a few ideas of what is and maybe isn't working well and some ideas for creative and and ,ad copy and all of that good stuff but the best way to do this is again to find your competitors ,so in this case let's type in pure cases i think it was the first yep it's this one here i believe ,so i know this is a great iphone case brand and so we can directly look at their ads and see what ,they're doing well and a great way to find out the ads that are working for them even though we can't ,exactly see all the data and all the performance data we i usually like to scroll all the way down ,uh to their oldest ads because if their oldest ads are still running it's usually a ,good indicator that those ads are performing well for them so their oldest ads are in august 2021 ,and so i like to take a look and click see our details and just take a overall look at what ,they're doing you know where where the ad directs to and what the landing page looks like so again ,this is a great way uh looking at competitor competitors and getting a good idea of your ,ads i think this is one of the best ways to start especially if you're new to facebook ads or you're ,still a beginner it's to do competitor research and just get some ideas from there the second ,tool i want to mention before we jump in actually create some ads is a new tool actually called um ,campaign ideas generator now this is a tool that you can reach at facebook.com forward slash ,business forward slash campaign ideas generator by the way i'll leave all the links down below just ,so it's easier for you all to access but with this tool this is a relatively new tool to get campaign ,ideas you know if you don't know what type of campaigns to run this is a great way to start ,it is very generic though just be wary of that so all you need to do is say i have a pick your niche ,let's say you're in consumer goods let's just say and then i would like like campaign suggestions ,for you know a specific event or a specific time in the year let's just say easter in this case ,and get campaign ideas and what facebook will do is it'll troll through all its campaign data ,and give you suggestions for some campaign ideas it will even give you ready to go ads so you can ,start to see hey what might work well you can also download the jpegs and images and start ,using them as creative don't recommend that though you want to create your own creative and images so ,just be wary of that but again it's just a good place to start because i know a lot of people ,they're unsure of where to start when it comes to facebook ads and can be pretty overwhelming so ,those are the two tools that i recommend that are directly from facebook themselves now moving on to ,actually creating the ad itself let's jump back into our ads manager so this is a brand new ads ,manager and let's create an ad together the very first thing you want to do is click on the big ,green button click create and depending on if you have a new ad account you may get this warning ,message as well nothing to be worried about you can go complete your account setup later on ,but now first thing you want to do is create a campaign objective depending on your goal you may ,want to go with any one of these really depending on what you're selling and what your objective is ,but in any case probably the most two common objectives right here is of course conversions ,traffic and engagement i'm going to go set up a conversions ad just so we can push sales but ,this is very broad it really does depend on what type of business you are running ,and if you have any questions just leave them in the comments below i'll try to get to as ,many as i can let's go with conversions in this case and then you want to make sure that you ,name your campaign you can just name your campaign first off don't worry ,about the ad set and add we can get to that later and so i like to have a parameter ,where i just have the campaign goal so conversion let's just say and then let's say iphone case ,and let's just also have the date in here now this is going to be very dependent on again how ,you want to structure your naming conventions but keep it simple and let's click continue now we are ,in the overview of the campaign we're going to continue special ad categories usually doesn't ,apply to us unless you're in credit employment housing or social issues and then with campaign ,details buying type auction just leave it at that conversions we just picked that clicks show more ,options and campaign spending limit if you have a particular budget limit enter it in now okay so ,you might have a limit of 500 max and so this is a good time to add it on the campaign level if you ,have a very particular budget now with a b split test what does this mean this basically means ,that you're able to split test multiple variants of the ad so let's just say you want to test to ,serve the ad to two very different audiences or you have two very different ads you can go ahead ,and click and turn this on i actually do recommend turning this on so i'm going to go ahead and turn ,this on particularly because this is a brand new ad and then campaign budget optimization ,otherwise known as cbo i highly recommend turning this on nowadays this was a feature introduced ,back in 2019 they've optimized it and it's now a great feature that i highly recommend you turn on ,and now finally the campaign budget daily budget or lifetime budget is a common question ,let's say if you are just testing a new product testing a new ad i do recommend a uh daily budget ,not a lifetime budget lifetime budget you do get access to more tools but that's usually more ,advanced we don't need to go into that today so i typically go with daily budget and just obviously ,budget out your uh overall budget for the ads so let's say you want to spend 100 ,and you're spending five dollars that means you can only run this ad for 10 days just be ,wary of that so keep an eye on your budget spend your ad spend every single day when you launch ,new ads a campaign bid strategy that's more advanced let's go with lower cost for now ,particularly if this is your new if this is a new ad and ad scheduling we can't edit that because ,we need to change the campaign budget type but again that doesn't matter just focus on how much ,you want to spend per day and my recommendation here is of obviously go with your own budget ,but if you're testing a new product it's okay to go with a fairly low budget you know five to ten ,fifteen twenty dollars that's 25 so let's stick with ten dollars here and click next now we are in ,the ad set level which is underneath the campaign level and underneath the adset level we have the ,ad level but first we need to set up the ad set level so this is where we go manage targeting ,we manage optimization and delivery and we optimize the budget and scheduling and audiences ,demographics etc etc so let's start the very top first make sure that you have an ad set name again ,this totally is subjective and it depends on how you want to set up your naming conventions ,i'm going to leave it as a default for now but typically as my two cents obviously describe the ,type of targeting that you want to go with and the type of product that you're testing here so ,next thing conversion event location where is the actual conversion happening so conversion as in ,what is the action that you want your customers to take on this case if we're selling something ,online it's obviously on the website that's where the sales happen so i'm going to stick ,with the website if you haven't already created a facebook pixel you can either create that now ,or you can create that later i'm going to create this later in this video so hold on ,for uh hold on on the pixel for now if you already already have one set up that's totally great ,but let's move on for now dynamic creative let's leave that off we don't want dynamic creative just ,yet especially if we're testing new ads and then we've already sort of managed the optimization ,delivery and the budget and schedule so with a start date what i like to do is start the ,ad actually the following day just to make sure that everything is reviewed by facebook ,correctly before it actually goes live and that you can make any amendments just in case before ,it actually goes live so i usually pick it i pick it to go live the day after uh the current day ,that we're sending this ad on and then set an end date this is completely up to you i typically ,don't like setting an end date especially if it's a brand new ad i like to analyze it every day ,see how it's going adjust the budget optimize the ad um and if it really needs to be killed ,off then i'll kill it off manually or in other words killing i know killing sounds pretty intense ,but in other words just end the ad so i don't like having an end date right here now the audience ,targeting this is so extremely important so with the audience and targeting i like to go very broad ,nowadays because facebook's algorithm has improved so much over the last few years you can go super ,broad especially if we're going with cbo campaign budget optimization we can go broad and facebook ,will hone in on the people that are more likely to buy on instagram facebook etc etc so in this case ,i'm just going to type in iphone cases and keep it very very broad and there is obviously a lot ,of different targeting strategies right uh in this case let's pick uh owns the iphone,let's just type in phones actually,so let's just type in mobile phones so there is a lot of different targeting strategies that we can ,approach this with but when we're testing we want to go broad and this section here the audience ,definition has actually changed where it used to be potential reach it's now called estimate ,estimated audience size but if you're using cbo which i recommend you do don't be afraid to go ,broad so you can see here if i zoom in right here the audience selection is currently fairly broad ,that's totally okay i actually recommend going broad rather than specific when you're starting ,a brand new ad campaign that's not retargeting then it's best to avoid being overly specific ,with your placements so i know the estimated audience size is huge right now typically i ,like to go define further and then go with you know something that's relevant to the product ,again so it's sort of a venn diagram overlap let's click iphone and we've unniched it down ,a little bit more this is totally fine i won't get too into the targeting audience now because ,facebook's algorithm again like i mentioned has improved so much it's totally okay to go a bit ,more broad than usual so languages i typically like to input english all again if unless you're ,targeting chinese speaking individuals or russian speaking individuals for whatever reason otherwise ,go with english or and with placements now auto placement is fine for beginners it is also fine ,for honing in when you're first finding your ideal audiences but i still do highly recommend that ,you go with manual placements this gives you more control of where the ad is placed whether you just ,want it on facebook whether you just want it on instagram on messenger etc etc and then where it's ,actually placed within these uh these platforms so looking at facebook instagram messenger ,let's just say we want to reach only facebook and instagram folks i'm going to remove messenger ,and audience network and then i just want to place it on the news feed so i will do ,tick everything off have facebook news feed on uh stories and reels that's up to you um and then ,ins in stream i'll turn off search i'll turn off reels i'll turn off and in articles i'll turn ,off all right so we have basically instagram feed facebook news feed and the instagram stories and ,facebook stories instagram reels i'll turn that off too so if you're going to go with multiple ,different placements you have to make sure that you have a different image video or creative for ,each placement because it's not the same as as you probably already know instagram reels ,or instagram stories is different from news fleet news placements so let's click next after you've ,selected what you want to place your ad on and then finally we have the ad itself now this is ,where we're going to create the ad all right so now creating the ad make sure that you have your ,naming convention once again and then create a page i don't have a page yet because this is a ,brand new ad account if you already have a page make sure that you connect it to your ,facebook ad account so you can do that in the settings i'll show you in a very quick moment ,but uh otherwise just click create page and follow the prompts and create a new page ,and make sure that you tie in your instagram account if you're placing your ads on instagram ,too single image carousel collection these are the different types of formats you can pick now if ,you're looking for a recommendation when it comes to the different types of ads you want to set up i ,highly recommend sticking with video as your ad format because video will continue it's a huge ,rise there's essentially 8 billion video views on facebook alone daily according to hubspot that's ,insane and that's not including the billions more on instagram so i highly recommend video it's just ,more eyeballs on your ad it's more highly engaged with and that doesn't seem to be changing anytime ,soon so if you're looking to create video ads very quickly and you're not well versed with ,video software tools a great one i recommend is placeit.net i've mentioned it plenty of times ,on this channel and i highly recommend it i use it all the time so if you use playset.net and ,go over to videos click videos you're able to very quickly create different types of videos ,slideshow videos instagram stories product demos instagram videos which is basically the ,same as facebook videos anyway once you have your video or your image ready to go insert ,it in by clicking add media and then uploading that video or image and then from here you need ,primary text headline and description to accompany the ad itself all right so with the primary text ,this is where it appears under or above i should say the video uh and this is where you're going to ,add more information and capture the attention of whoever's scrolling through instagram or facebook ,the general rule of thumb here is i like to have a hook line at the top and then i like to just have ,a description of the product itself just remember you're not here to sell the product per se ,the role of the primary text the ad copy and the video is to just attract the click you want ,people to click through to the website and the website the landing page is there for you to sell ,to the customer the potential customers i should say so make sure that you have a very strong ,hook line just a single sentence a few words and then of course you have the product description ,and so from what i have found emojis work really well i've split tested many different ads in the ,past and i like having emojis as part of the ad in the primary text but of course just be wary ,that this is also dependent on your brand if your brand is extremely professional ,then maybe ditch the emojis really depends on your brand and your ads and then the headline ,again similar to the hook line you want this to capture the attention ,and also the click of the person that's scrolling through description again having some support text ,where it will attract people to click through to the ad and then this is a relatively new ,feature it's called optimize text per person so this is essentially a feature where it will ,optimize and customize the headline and the structure of the uh the text ,to the viewer based on facebook's algorithm i just like to have this on uh i haven't dived ,too deep into how well this works but it doesn't seem to hurt our ads from what i have seen so far ,if you're brand new this is probably a great option for you to turn on and then call to ,action this is the button text that will appear for the ad so again depending on if you're pushing ,leads if you want more customers for your real estate business for example then you might want ,to have a sign up button if you have an e-commerce business then it might be you know learn more etc ,etc it could be to order now you know purchase now buy now so i'm just going to go with shop now ,since we're selling on an e-commerce platform and the destination will be a specific website ,go import your specific website here or you could be setting up a facebook shop which is a store ,on the facebook ad platform if you don't know how to set that up i've got a tutorial on the channel ,just go ahead and click website and shop if that's the case and there's a few other options here but ,in most cases it'll be website so let's stick with website there add languages we don't need ,to translate our ad to different languages and then tracking so tracking is very important okay ,so make sure that you do set up your pixel i'll show you this in one moment and then you have url ,parameters what is this well this is essentially a tag that helps you identify where the user has ,come from channel medium campaign audience and creative it's also known as a utm tag ,in the digital marketing world but yeah um if you really want to understand where the audience ,is coming from which is a very important feature when you start to become more of ,an advanced facebook ad user but uh for now feel free to keep it simple you don't really need url ,parameters but uh if you do want one click build a url parameter and start filling out this and ,it'll help you create a parameter with campaign source medium campaign name and the content type ,so once that's all done don't publish it yet just exit and save the draft all right don't click ,publish draft item so i'm gonna close that so you have the draft and all the edits saved right here ,it automatically saves as you're going on which is extremely useful now what you want to do is create ,a audience all right so this is what i recommend you do i know we just created one in the ad ,set level but what we're going to do is click all tools and then move on to audiences here and this ,is where the magic happens this is extremely important so very quickly showing the different ,audience types here we have custom audiences which is audiences that you might upload and create ,custom audiences with so for example you might grab the data from your emailing list and create ,a custom audience and focus on that audience or you might focus on the website traffic that you've ,been getting so we can essentially target those customers that have already visited your website ,and that might be a single customer audience that's a few examples a lookalike audience is ,great for scaling up your ads and reaching more customers that will potentially buy from you ,so say for example you found an audience that is working terrific let's just say it might be ,your emailing list you're able to create a look-alike audience based on that data ,and then facebook will find audiences very similar to that audience that you've given them and then ,that in effect will create a brand new audience for you to reach that will potentially work quite ,well then you have saved audiences this is great actually and this is what i wanted to ,show you i would create saved audiences rather than inputting every single time a brand new ,audience when you're creating new ads this is a great way to create a whole bunch of ,audiences that you can quickly pick from so let's say you tested a few ads already and ,they have worked well go ahead and go use the audiences tool and create that saved audience ,and name it give it a name because this is great for very quickly picking up great audiences and ,selecting the audience again so take some time and create a custom audience if you have one ,lookalike audiences is something that you want to focus on later and create a saved audience which ,is what i recommend you do basically straight away but before we go live with our ad make ,sure that you have your pixel set up so i'll show you how to do that right now and how to ,do that correctly with all the changes happening so go ahead and go back into the hamburger menu ,and then click events manager so on this page you're either going to see number one a pixel ,that you already have which is what you're seeing right here or number two if you don't already have ,a pixel it's going to prompt you to create a pixel so it's going to auto-generate some code ,and then you're going to place that code on your website it's very hard to tell you what to do with ,that pixel because it really does depend on the platform that you're using but if you're using ,shopify for example it's very easy to integrate that if you click partner integrations here ,and then you can follow the prompts here so you can click shopify online click see details ,and then you can see exactly how to connect your account and connect that pixel another new method ,to set up a quote on quote pixel is through custom api conversions and that is something a little bit ,more complex i'll leave a link down below in the description if you're interested in custom api ,conversions and what that does is basically it's a bit more complex in its analytics and its tracking ,because it bypasses what has happened in the past few years which is you know the whole ios ,issues and it's harder to track now with privacy privacy concerns so long story short custom apis ,really helps with better tracking overall but i won't get into too much detail here because ,particularly if you're a beginner it does get quite confusing really quickly but i'll leave ,resources down below if you're interested in upping your game when it comes to tracking ,which is very important if you're stepping up your ads game so the next step from here is to go ,live and optimize your ads and start to re-target your customers which means to place ads in front ,of those who have visited your website or has already shown interest in your business or even ,have has already purchased from your business and then upsell them down sell them cross-sell them ,this is practically where most of your sales will come from so retargeting is extremely important ,and to do retargeting well is basically a whole other tutorial in itself so what i'll do is ,leave a link to a free web class you can view and learn an advanced retargeting strategy to build ,your audiences and grow your sales by putting the right ads in front of the right people at the ,right time so i'll leave a link to that lengthy web web class in the description box below uh but ,you if you have 30 minutes to spare i totally recommend you watch it at this at some point ,if you're serious about facebook ads and digital marketing i think it's also worth noting that uh ,we host a full facebook ads course called social marketing mastery if you're interested in learning ,the complete ins and outs of social media ads and getting mentorship from myself and the team ,because facebook ads is extremely confusing and intimidating initially i know i know i was ,beyond confused when i first set up my first few tragic facebook ads but we're constantly updating ,the course with the latest strategies and goodies to stay on top of digital marketing so i'll show ,i'll drop a link down below if you're interested in that either way check out the video notes and ,links down below if you're looking to learn more facebook ads at your own pace but uh yeah if you ,made it all the way to the end of this video you're an absolute trooper hopefully you're now ,that much better equipped to launch winning and converting facebook ads that bring your business ,to the next level comment the code word facebook ad scaler if you indeed made it this far into the ,video and i'll give it a like and speaking of liking things don't forget to drop a like on ,this video and subscribe for marketing business and tech content as always thank you for watching
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