how to learn facebook ads

The ONLY Facebook Ads Course YOU Need

Over the past few years, I've built and scaled multimillion-dollar e-commerce,companies utilizing Facebook advertising.,And in this course, I'm going to teach you absolutely everything,that I know about Facebook ads.,So you can also find that level of success for your brand or your agency.,All that I ask is that you can hit this like button on this video,as a really helps out my channel.,Along with that, subscribe with notifications on if you're into,advertising and e-commerce, this course is brought to you by pondir.com,,which is an artificial intelligence platform for Facebook advertisers.,They have tools that can write your copy, perform creative,analysis, optimize your ads.,They offer courses, research studies and so much more in fun fact, I'm,actually the founder of pondir.com.,So with that said, definitely go check out pondir.,We've got everything you need.,And here in this course, I'm going to give you the education completely free.,So if you want some tools to help you out with your Facebook advertising journey,and your road to success, go ahead and check out pondir without further ado.,I hope you enjoy this Facebook ads course, and I cannot wait to,see the level of success that you find using all of our strategies.,Let's get into it.,What are Facebook ads in?,What is Facebook advertising?,That's an actual question.,I'm asking you right now.,And I want you to define your answer of what are Facebook ads.,Since I obviously can't hear you in your response, I'm going to use my,fiance Maggie, as an example of she has never run Facebook ads herself.,So Hey Maggie, what are Facebook ads?,And what does Facebook advertising?,Facebook ads are advertisements that you see, they come up on your newsfeed,that are products that I'm from here is what I was expecting as an answer.,And that's what I was expecting for your answer to be as well.,Now, let me rephrase this in a way that hopefully it brings some,more clarity to why I expect you to say that when I ask you, what,are these, what are apple AirPods?,You're probably going to say their headphones.,They play music, but let's break this down.,There's a driver, there's plastic there's coils, there's software there's foam,ear tips that produced the headphone that produced the music, the music, and,the listening is just the end result.,And when you're scrolling your newsfeed and you see a sponsored,post appear, that's the end result in order to efficiently run Facebook.,You first need to understand what Facebook ads really are.,What are Facebook ads more than 2 billion people use Facebook every,single month advertisers bid to show their ad on those people's devices.,Facebook advertising is simply an online auction.,Each time.,There's an opportunity to show someone an ad, an auction takes place to determine,which advertiser will have the chance to show their ad billions of auctions take,place every single day across the Facebook family of apps and network of websites.,When we as advertisers create ads, we tell Facebook who we want to show our ads to.,By defining a target audience, a person can fall into multiple target audiences.,For example, one advertiser targets, women who like skiing while another,advertiser targets all skiers who live in California, the same person in this,case, a female sphere who lives in California could fall into the target,audience of both of the advertisers.,So now when there's an opportunity to show that single person an ad, and,there's multiple advertisers targeting them, those advertisers will now enter,an auction where they will bid to show their creative on that user's device.,So how do you win an auction to ensure that the winning ad maximizes value,for both people and the business, the winner of the auction is the,ad with the highest total value.,And this is extremely, extremely important to take note of the highest total value,is a combination of three major factors.,Number one, the bid, the bid is placed by an advertiser for that ad placement.,In other words, what is the advertiser willing to pay, to,achieve their desired outcome?,And there's actually multiple ways to manage your bid in an ad auction.,We'll discuss this later on in the course, but for now the first key,of a highest total value is the bid.,What amount is the advertiser willing to pay, to show their,ad to that user on their device?,Number two, estimated action rates, an estimate of whether a,particular person engages with or converts from a particular ad.,In other words, the probability that showing an ad to a person leads to,that desired outcome of the advertiser.,For example, if your goal is a purchase, what is the estimated probability that,if Facebook shows your ad, that user will result in a purchase, finally,,number three, add quality ad quality is a measure of the quality of an,ad as determined from many sources, including feedback from people viewing,or hiding the ad and assessments of low quality attributes in the head, such as,withholding information, sensationalized, language and engagement bait.,And the big takeaway is that engaging in clickbait and engagement bait,does not improve ad performance.,So together these estimated action rates and ad quality measure the ad relevance.,In fact, Facebook subsidizes, relevant ads in auctions.,So more relevant ads actually cost less and see more results.,In other words, an ad that's relevant to a person could win an auction,against ads with higher bids.,And this is a big trend that we've been seeing over the past few years with,Facebook, after they got in some trouble with the government and came with the,Cambridge Analytica scheme, they became quote unquote more transparent with their,users and a big piece of that was making the user's experience on Facebook better.,And so as advertisers, by creating a good experience for the user and a,good experience through to Facebook by driving results, it's a win-win,and Facebook will actually charge you less to show your ad more against,people that are trying to outbid you.,So how do you know if your ad performed against those three mentioned criteria?,So there's actually a way to view in the ads manager, but once again,,we're going to get into that later on in the course, as you just learned,,there's a lot more to Facebook ads, Facebook ads, aren't just the posts,that you see advertising a product on your news feed or in your inbox.,There's so much more beneath it.,And as a future advertiser or an existing advertiser, it's extremely,crucial that we know the inner workings of how to feed the Facebook system and,algorithm with exactly what they need to drive industry leading results.,now it's time to actually get into the Facebook advertising ecosystem.,So go ahead and grab a cup of coffee and get your computer because we,are going to dive straight into it.,Before we jump into the Facebook ads platform, you need to understand,why you're clicking the buttons.,And when it comes to building a business manager is actually extremely vital that,you understand the structure beneath it in order to build it correctly.,So before we actually go into the ads platform on your computer, grab a,notebook, I highly recommend a whiteboard.,If you have 50 to a hundred dollars to invest, this is my favorite favorite tool.,And let's go through what a business manager actually is.,So what you see here is one business manager.,And I want you to take note of that.,This is the structure that I'm about to run through is only one business manager.,And that's what you're going to be building here in the,next four to five minutes.,So for my business, which is called pondir, you can put your whatever,name, your businesses are preparing to launch whatever the name is.,This is Potter's business manager.,So we create the business manager and then underneath of it, every single business,manager can have multiple ad accounts.,For example, pondir's business manager now has 15 ad accounts attached.,So the ad account ad accounts are the child of a single business manager.,What else can have a business manager hold pixels, your data sources, a,business manager can have infinite amount of, of pixels, which store,all of the crucial data that Facebook needs to deliver your results.,Business managers also hold the pages.,So any Facebook page or Instagram page that you might want to run,ads with can be held by one single business manager, along with that.,And that's not even close to what the tip of the iceberg,really is for business managers.,You can have catalogs, product catalogs, infinite amounts.,Here you can have, as I mentioned, Instagram accounts, you can have your,media assets, videos, images, your payment methods, and it goes on and on.,But what I want you to focus on right now is understanding that we are going,to create in this lesson, a business manager and that single business manager,will be the parent of everything that you will do in the Facebook ads ecosystem.,So with that said, take a moment to understand the structure, understand that,what you're going to build is essentially the boss, the owner of everything,that you're going to do in the future throughout this pondir advertising course.,So let's hop back over to the computer and actually start to implement,your business manager right now.,Now that you understand the structure of a business manager, it's,actually time to go and build yours.,So get your computer and go to business.facebook.com/overview at,business.facebook.com/overview.,And the page that you're gonna land on will look very similar to this,one right here, this page, if you're interested in learning, basically what,we just discussed about the structure.,Um, I actually covered more detail than what's provided on this,page, but you can give it a read.,Otherwise we are really just interested in the one button up here that is going,to allow us to create our account.,So let's go ahead and click create account.,So at this point you have three options.,You can enter your business and account name, your name and your business email.,So in this example, I used my fiance's name, Maggie Jean.,Um, next we need to enter our business and account name.,So let's pretend Maggie is creating a business called Maggie's cupcakes.,And then our email is Mae at Maggie's cup cakes.com.,Obviously don't enter made up information, just use your information, cause this,is your business manager account.,I think click submit.,Well, you're going to see is mine says unable to create account.,You have reached the limit for the number of businesses you can create at this time.,As of this recording, Facebook only allows you to create and,utilize two business managers.,So.,Treat your business managers with care.,Make sure they're in good standing because you only get to, if you blow,through, through, through those two you're, you're kind of out of luck.,So create your business manager and hit submit.,If asked you for some more details, go ahead, fill it out as they request.,And you're going to land on a page like this.,And if your page looks a bit different, go to business.facebook.com/select,business.facebook.com/select.,And you're going to see your business manager that you just created.,So for mine, as I mentioned, I have pondir, you can see the multiple,ad accounts, multiple pages, and then the people that have access.,What you'll also notice is, as I mentioned, I have two business managers.,So what I would like you to do is click on this button that says, create business.,If you don't have two business managers already pause this video, click create,business and repeat the signup steps that we just use, but call it V2 or backup.,For example, I have pondired them pondir V2.,I cannot recommend having a backup business manager enough.,It's extremely crucial.,There's a lot of weird policies that Facebook excellently,flags business managers for.,So at some point you could be advertising and then all of a sudden,your ad stopped running and you say, and you check in, it says, uh, your,business manager is restricted from advertising for policy violation.,You're going to have to submit a review.,And a few days later, a few weeks later, they'll give you a callback,,but that's a lot of downtime that us as advertisers can't have.,So by having a backup business manager, you're always going to be good to,go, always prepared for the worst.,So go ahead, pause this video, create your second one and then come back to here.,All right.,Welcome back.,So select your main business manager from, for this demonstration in this,lesson, I'm going to be using pondir V2 cause it's a clean business manager.,It's more from scratch where you are building years from and I've client,accounts on this main one that I don't want to accidentally reveal any,information that I shouldn't be revealing.,So go ahead, select your business manager and let's go through this.,The goal here is not to fully configure every single detail of this.,We're going to be breaking down all of these different things in,the, in the, the next lessons in pondir Facebook advertising course.,All you need to understand here is the basic navigation.,We're going to go through through some additional settings and, um, somehow,twos here in this business manager video.,But the main part is to get familiar with it because you're going to be spending,a lot of time in your business manager.,So let's start with the left hand navigation bar.,We have this dropdown, as you can see, it says the name of your business,managers that you're currently in.,If you click this, you can toggle through some additional ones.,So this is a quick way to access all of your business manager accounts.,Below that we have ads manager, and we're going to cover this in the next lesson.,So don't go trying to create your ad account right now.,You're going to get overwhelmed, lost, or you're not going to take away,what you need from this lesson here.,So ads manager is going to give you access to your advertising account,,where you can actually run the ads that we'll be building here in a moment.,Next lessons below that we have audiences.,So as soon as we get to the part of this course, where we start to,get to, we build out your marketing funnel, we build a bond or diamond.,We're going to be utilizing this audiences tab below that we have,ads reporting, which sounds exactly like, which is exactly like, it,sounds when you're running ads, you want to know how much did you spend?,How much did you make?,What is your return on ad spend ads.,Reporting is a great way to quickly pull that data.,You can export it to spreadsheets and do a lot of fun things that are,very, very useful for your business.,That we'll be covering here in the Potter.,Facebook advertising course below that we have ad account settings.,You can configure your ad accounts, really fine, tune them time zones, conversion,windows, some really neat stuff.,Don't click it yet.,I know all of this is very, very exciting stuff, but trust me, get,familiar with this business manager below that we have business settings.,So we're actually going to go in there and actually in this lesson here in,a moment underneath events manager, this is where you can test your event.,So when we get to the part where we get the pixel set up, which is going,to be on your website and collects data and events, you can go to this,events manager tab and monitor it, make sure everything's healthy, make,sure everything's firing correctly.,Make sure Facebook's getting all the data that it needs to help you achieve,your desired result with advertising.,So this is the homepage.,This is the homepage and really the door to the Facebook advertising ecosystem.,So let's take a look at this main section here we have ad account performance.,I never use this section, but basically when you are,running ads, you can come here.,You can quickly see your spend, reach and impressions.,I don't find it too useful, but it's there below that we have pages.,So these are all of the pages that this business manager's connected to.,As I mentioned, you can have a ton of pages.,I've seen account a business managers with a thousand plus pages connected to it.,We'll touch on how to connect your page in the future lesson, but it is here.,And then alerts occasionally if a payment method fails or something,goes down rejected, you're going to get alerts and you can see,all of that here for right now.,What I want to do is actually go into the business settings.,So go ahead, hop over to the left navigation where it says,business settings, click it.,And now let's enter the world of the business settings.,As you can see this left side navigation, navigation got substantially bigger,and there's a lot of different options here, but the good news is we're not,going to focus on those at this time.,So go ahead and for the sake of simplicity and focus, minimize,those tabs, that self opened.,What you immediately see is this people tab.,So under here, you can actually add other people that can,manage your business manager.,So let's say you have a family member or, uh, an employee or a business,partner that you want to be able to access your pages, your ad accounts,,your product catalogs, your pixels.,You can do that right here.,So if in this case, I wanted to add an employee.,I would type [email protected],I would enter their email.,I would click add they would get the notification.,And then as soon as they join, you are going to see them below this list.,So let's say that you added your husband or wife right now.,It's your account.,Once they accept, you'll see their name and you can click on their,name and you can actually add the access at different levels for them.,It's very straightforward.,And, um, there's, there's not a ton to it, but what's important,is just to get them added.,If you know somebody right away that you want to get added, go ahead and do,that now, but you're not going to have any resources to provide access to, but,at least you have the matter which we can utilize here in the coming modules.,So this is the users tab, and you're going to see people, partners and system users.,Don't worry about those right now.,People is only one that's important and you can add,employees and so on and so forth.,Next we have accounts.,So this is where we're going to actually in the next lessons, add pages, accounts,,asset groups, a lot of really neat stuff.,We have data sources.,As I mentioned, you can create your pixels, your catalogs upcoming.,I know, I know I'm getting you guys excited to actually start doing this,,but I want to show you and run you through the business manager in detail.,So this is where you can access all the different pixels,,your Shopify product catalogs.,If you have one set up, um, domains and so forth, registrations, I,personally haven't used registrations.,Um, I personally haven't used integrations too often.,Um, but the big one is going to be payments.,So this is what I would like you to do now.,And preparation to actually pay for the ad.,You're going to be running.,You can click add payment method and you can enter in your preferred,credit card, business credit card.,Um, you can use a debit card, whatever form of payment that you're gonna use.,Go ahead and enter it here.,And as soon as you have added, just leave it as is because then we can,quickly connect your ad account when we create your ad account.,So pause it.,Get your payment method set up.,Let's go down to security center.,This is one that I actually do recommend doing.,So two factor authentication is a really good way to get in.,Facebook's good standing quickly.,So what is two factor authentication?,So when you go to facebook.com and you log in with your password,,that's one factor authentication.,Two factor would be when you log in with your password and then it,sends you a text message with a code that you now have to enter.,That is two factor authentication.,Facebook has placed a huge importance on incentivizing people,to enable two factor authentication.,Why?,Because number one, it stops people from hacking business managers,,which can cause a lot of issues.,Imagine someone hacking your, your ad account and spending $5,000 on,in one day on ads that don't go to your website, very bad situation.,So two factor prevents that.,And the one thing that's really big in Facebook size is preventing people,from using other people's accounts.,So let's say Facebook banned someone's account, and then,they go purchase another one.,Well, if that other account has two factor authentication, enabled, the,purchaser can access it in Facebook eyes.,That's a good, that's a win-win.,So a lot of times what has been happening as of recent is people will,actually lose their business manager.,It'll say disabled, please verify your identity.,And Facebook will enforce that user to actually enable this.,So what am I saying?,I do recommend enabling this right from the start.,I have this enabled on my main business manager and I will do this here.,Um, as soon as I start running my ads on this account, which you will see,me doing the little later modules, but go ahead and get this set up.,I would recommend for everyone.,Um, that's always the best way.,That means anyone that you add to your ad account in the future is,going to be required to do some form of two factor authentication.,The other way to get in Facebook's good standings, right from the,start is verifying your business.,If you are someone that has an LLC, you're a sole proprietor.,Basically, if you have an E I N number with the government and you're registered,as a business, I would a hundred percent recommend doing business verification.,Once again, I had my other business manager verified and I'm waiting on,my LLC for my new brand purified.,And as soon as that is done, what I'll do is I will simply fill in this information.,So my new LLC is, is let's just call it purified, LLC.,We'll hit next.,It's going to actually ask you for those license and those documents.,So whatever you have just upload it.,You're going to give your address, your phone number, and then it's going to,have you finalize that verification.,And the best part about that is you're going to get the verified check and,Facebook is going to trust you a lot more than if you weren't verified,,which means there's less likelihood of you facing those unreasonable,policy bans or disabled ad accounts.,It's a great thing to do if you have the ability.,And then once again, as I mentioned, you can add admins, um, right,here, but you can also do it in that people's tab as we discussed.,So if you are planning on becoming an advertising agency.,When other businesses want you to run their ads, they will actually,request you to manage their account.,And you will find that here in this tab.,So when, if you're an agency or you're preparing to be an agency and you're about,to work with a client and they say, Hey, I sent you a request to grant you access.,You can come here to this request tab and boom, it'll be sitting,there waiting for you notifications.,So here's where you can handle all of those emails.,Those pesky emails, the ones that get annoying, where, Hey,,uh, your ad spent this today.,Hey, someone liked your ad.,Hey, it's a little overwhelming.,If you don't modify these.,So I would recommend if you prefer less amount of notifications,or more modifying your settings accordingly, you can see mine here.,So business permissions I have on, um, business rules.,I want to know when someone leaves or joins my business, um,,settings, when anything's changed.,I want to know when support, when they rarely contact us, uh, does do it.,I want to know, I don't want to know periodic emails from Facebook,with information about advertising features, et cetera, et cetera.,The reason being is if you've ever spoken, spoken with a marketing expert,,you probably know a lot more than them.,And if you're in this pondir Facebook advertising course, I know, you know, a,lot more than a Facebook marketing expert.,So I personally don't want to get blown up with those constant daily,emails partner program updates.,Not really too interested in that newsletter, same thing events.,No.,Um, and this is where you can kind of modify it on a specific basis.,Do you want to see who liked your page?,Do you want to see who left the review can leave it on?,Uh, and then I leave all of the rest on because those are pretty important.,Uh, issues encountered in product catalogs.,I want to know if something's going to break.,I don't want to know about the newsletters.,So this is how I do my notification settings.,Finally, let's come down to business info.,So here we have the outline of your business information and we're down,here on this business info page.,So what you can see is your business manager ID.,Once again, if you're an agency and a client says, Hey, what's your,business manager ID, so I can add you.,You can come here, copy and paste this.,And they will request to grant you access.,As I mentioned, I don't have a verified, uh, email or business phone,number yet for this backup account.,But for my main one, I do, as soon as I do have the legal information, I'll fill,this in and I'll see this become verified.,And when you're verified, you also get some access to a couple more Facebook,products such as you can become an agency.,You can access some early releases, some beta things.,It's pretty occasionally pretty neat stuff.,So I do recommend becoming verified.,They trust you more here.,So this is a big one.,If you have multiple people managing your ad accounts, your business,manager, And something goes wrong and you need to figure out where,something went wrong and you want to know exactly who did what you come to,this page and you can collect export.,You're going to get a list with history and every user of every action ever took,on your business manager below that you're going to see ad account creation limit.,So when you first create it, you're going to see one as soon as you have,ran your ad account for a certain period of time, Facebook doesn't,specify, but ran it for a certain period of time without breaking policy.,You're going to see this number become two.,Then once you've run two without breaking policy, you're going,to see it become 3, 4, 5.,And I don't exactly know what the maximum is because they're always changing it.,But I know that personally, I have five ad actual ad accounts that I,own under my other business manager.,And it was just over time by raising my ad account creation limit.,Once again, the more they trust you, they more, the, the more that,Facebook enables you, uh, two factor authentication enabled, and then my info.,So I like to use pondir team.,The reason being is it's easier for clients and whatnot,to see, oh, pondir, okay.,They modified it because they know me and my business is pondir.,And, uh, that's how I, I do my name.,But if you're just running a personal business, you can click edit.,Obviously it's probably going to be your name by default, but you,can change it however you'd like.,And then the email is not necessarily what you use to log in with Facebook, but where,do you want to receive notifications?,Where do you want to, what do you want to use to access the additional features?,Enter that email here and then finally see business notifications,toggle it on or toggle it off.,And you're good to go.,Finally set up guide.,So you don't need to dive into this now, but let's say that you, uh,,worked, let's say you have a business.,I'm going to throw out a scenario here where you might,want to use this right away.,Let's say you own a business and you were using an agency to run,your ads before it decided to take the plunge and run them yourself.,I shouldn't say plunge taking the investment to build those,skills in and crush it yourself.,A lot of those agencies did something that I hear this situation a lot.,They do something that's a little iffy.,They create the ad account for you and they own it.,And they run your ads in the ad account that they own.,What you can do is you can tell them, Hey, I want ownership of my ad account,and you can hit claim ad account.,So this will add an account of your business is going to control,the campaigns and billing.,You can hit claim.,And then it will actually, once they hit approved, be transferred over to you.,So if you have an ad account with someone else that you ownership,of, you can do that right here.,Same with pay.,And you can request it here.,And then finally there's additional ways to add people to your account,,but I still recommend doing it through, um, users and then people.,So you have just went through the main parts of the business manager.,I know we didn't touch on these other breakdowns pixels ad,accounts because those are all in separate modules before going on.,Take some time, navigate around.,For example, if I told you right now, go find your business manager ID.,Do you know where to navigate, pause this video and go find it because,it's important to understand how to navigate the business manager.,So how would I find it?,I'd click business info.,Boom.,It's right here.,My business manager ID.,So understanding, let me give you another, uh, uh, I guess exercise go to the,location that where, where you can add people and other users to your business,manager and add accounts to do so you'd come to users and you'd click people,understanding how to navigate it is going to make the upcoming lessons substantially,more fun because you're not going to have to deal with the frustration of,figuring out where to click and whatnot.,You can dive into the pure bliss of direct response marketing.,So with that said, that is how to create your business manager.,That's how to create the most vital aspect of, uh, really getting your,Facebook advertising career started.,This is going to manage your ad accounts, your pages, your pixels,,your product catalogs, your media assets, your payment methods.,So, so much more so if you don't, if you have any confusions about what,you just did, rewatch, this lesson do not move forward until you have,pure clarity on what you built, what the structure looks like, and you are,prepared to move forward with that said, I'll see you in the next one.,Talk soon,,Senator, we run ads,,grab your computer, grab another cup of coffee, because it is time to create,your Facebook advertising account.,Let's get started,our business manager.,We went through the structure and really got a good understanding of,what a business manager is, what it entails, what are the assets,that it's apparent to and so forth.,Now it's important to also understand what an ads manager is.,So we're going to hop over to the whiteboard and break down,what the structure of ads manager looks like, what the ads manager,,responsibilities and duties are and what you should be focusing on.,As we go into actually building yours out, let's hop over there in the previous,lesson, we discussed the business manager and how you could have really any,number of ad accounts underneath of it.,So now that we've covered the business manager, we need to cover,the ad account and the ads manager.,So we're not focusing on this.,We cover business manager, let's jump into the actual ad account in,ads manager with every ad account.,You're going to be performing one main task, which is running ads.,So where the business manager manages the entire aspect of the business, the,ad account, the ads manager manages all aspects of your actual advertisements.,So within every ad account, there's really three main aspects that you,are going to be performing first.,You're going to be creating campaigns.,So with an ad account, you can create what is essentially,defined as a marketing campaign.,Every campaign has what is called ad sets.,So just like the business manager is the parents who an ad account ad,accounts are the parents to campaigns.,Campaigns are the parents to ad sets and ad sets are the parent to ads.,So take a moment to really grasp that.,Don't get overwhelmed.,You're going to see how simple it is to really build this out in the ad,account here in this lesson, we're going to touch base on that, but,you really should just be focusing on understanding the structure.,So while the business manager was managing ad accounts, pixels,pages, uh, payment methods, the ad account is managing campaigns.,That is really the only duty of the ad account is to run ads with campaigns.,When you create a campaign, you can have an infinite amount of ad sets.,Actually, I believe it's limited to around a hundred, but that might change.,So one campaign, let's say let's change this to one campaign can have,X, whoops, X number of ad sets here.,So let's actually, let's actually break this out almost like we,did with the business manager.,So right here, we have the single campaign.,Then we can have ad set, let's call it ad.,So one, we can have ad set two, it goes on and on.,And then underneath of an ad set, you can have, let's say ad one,,ad two, ad three, and so forth.,Same with this.,And same with these.,So the campaigns are the parents of ad sets, which are the parents of ads.,You're not limited to just one campaign in your ad account.,You can actually have really an infinite amount of campaigns.,I've never reached.,I've never hit a maximum.,And I've had, I've had ad accounts, running hundreds,and hundreds of campaigns.,So let's start to map that out a bit more as well.,So you could have another campaign.,You could call this, let's call this first one campaign one, and then this,one campaign number two, and it's going to follow this same exact structure.,So really focus on understand branding what an ad accounts duty is.,An ad accounts duty is to run campaigns.,Campaigns duties are to manage ad sets and ad sets a duty is to manage ads.,So what is a campaign?,What are you going to be doing at this campaign level?,At the campaign level, you're going to be doing things such as setting,your budget, specifying dates and time ranges, and really prepper, uh,,preparing to manage your ad sets and ads.,What are you going to be doing at the ad set level?,You're going to be doing things such as targeting, including retargeting,audiences, setting your conversion windows and some other terminology,,which we're going to be breaking down in detail later on in the course,,what's the ads purposed well, that's actually where you produce your creative.,So that's where you take your images, your videos, your, your copy,,your link to your website, and you combine that to create a single ad.,So all of these different pieces work together underneath a single ad account.,And as I mentioned, um, there's, there's so many pieces to this,as I'm kind of explaining things, don't focus on, what's an ad set.,Do what does targeting what's the ad?,Do it builds a creative because we're going to break those down in separate,lessons in step-by-step detail.,My main goal with this video and this whiteboard session here is to help,you understand that an ad account manages campaigns, campaigns, manage,ad sets and ad sets, manage ads.,So with that said, let's hop back over to your ad account.,I'll take you through the process of getting it set up, and then I'll,actually show you each one of these pieces as a high level overview.,So you can understand the structure in preparation of the future lessons.,Let's hop back over inside of the computer.,Okay, go ahead, grab your computer and go to business.facebook.com/select,that's business.facebook.com/select.,You're going to see the business managers that we created in the previous lesson.,So go ahead and select whatever business manager as is your main one for this.,I'm going to be using the pondir V2 because as I've mentioned, my main,one has client accounts, proprietary information and information.,That's under an NDA, which I do not want to risk accidentally showing.,So we're going to be going into my pondir V2.,Once you click on your business manager, go to the left side navigation.,And if this has changed at the point that if the layout's changed, by the point,that you're watching this video, all you need to look for is business settings.,So click business settings.,Okay.,And now what we're going to do is navigate down to add accounts.,So if you look under accounts, you click the dropdown and you click add accounts.,You are going to see any of your active ad accounts.,If it's a brand new business manager, you're not going to see any here and we're,going to create your first ad account.,So what you'll do is click add and then click create a new ad account.,As you see, mine is locked because this is a brand new business manager,and brand new business managers can only have one ad account.,As soon as that single ad account has run ads without violating policies for,a certain given amount of time, Facebook will then enable you to create a second,ad account and then a third and then a fourth, and then a fifth, if you,already have an ad account created, and you can not create a new ad account,,you will have to use the exist existing one until Facebook raises your limits.,You could try to reach out to Facebook support and ask for,another ad account to be added.,The chances of that happening though, are very, very unlikely.,So if you already have an existing one, you can create another one,and you'll have to use that or go into your backup business manager,and create the ad account there.,So, as I mentioned, I can't create it here, but let me show you what it would,actually look like in my main one, since I am able to create a new one there.,Okay.,So this is my main business manager pondir.,So as I mentioned in whatever business manager that you're in,within right now, click add, then click create a new ad account.,So here you can give your ad account a name.,I'd recommend just making it the name of your business.,So, um, if I'm going with the example I was using before, this would be,Maggie's cupcakes, select your time zone.,This is actually very crucial that you select the times on that,you live within and work from.,Because later on in this course, you're going to be learning how,to set automations, that help you manage your ads, and they go off,of the time zone that you select.,So if there's a discrepancy between where you live and what you're,expecting in terms of the automations to be triggered and run, it can cause,a lot of confusion, a lot of issues that you don't want to deal with.,So select your time zone for me, it's GMT America slash Chicago.,All right, then go ahead, choose your currency.,Hit next, select my business.,You're not going to, unless you're running ads for another business or client, but,even then, I wouldn't really recommend creating the ad account for them.,I'd have them request, access different topic, but choose my business.,Once you do that, go ahead and click create.,All right.,So now you're going to see your ad account that you just created,underneath of this ad account section.,What you'll need to do is give yourself access.,So go ahead and click add people.,Select, you'll see your name from this list for me, once again, I always use the,name pondir team is I just prefer that, but you're going to see your username.,So select your name, then come down to manage ad account hit, assign.,Okay, there we go.,And now we are good to actually go into the ad account and navigate around.,So how do we, how do we get there?,Go ahead and click on this business tools, dropdown and click ads manager.,Sure.,And here we are now inside of your ad account where you,are going to be running ads.,If you've already added a payment method to your business manager, let me go,ahead and show you how to connect that.,Now, before we navigate around this, okay.,First click business tools, click business settings, come down to payments, and,you're going to see that payment method that you added in the previous lesson.,So you'll see, it says no added concept and connected to this payment,method to connect an ad account to this payment method, please select,an ad account, use ads manager to change its primary payment method.,So go ahead and click.,All right.,And now this is where a lot of people get confused.,They're like, where is the payment at a payment method button?,What you'll need to do is come up to the upper right-hand corner, click the,dropdown and click view payment methods.,This is going to take us to the section where you can connect your ad account.,So you'll see, you need to add your tax information.,You can go ahead and do that.,Enter your business information, whatever your tax info is.,Obviously I'm not going to enter mine here.,Um, but yes, go ahead and click add tax info and fill this information out.,Very simple.,Once you're done with that, you can then access your current payment methods.,So what you'll see is this add payment information toggle box.,If you click business manager payment method, that's where you,can connect your, your credit card.,So click this it next.,You're going to see the, uh, credit card that you entered a,debit card and click make primary.,All right.,And then once again, it's asking me for my tax information, enter,it if you have not already.,And then, uh, just go ahead and click save on that.,I will do that once again when I'm not recording my screen.,All right.,Now I want you to take note of the amount due section.,So it's going to say you'll be charged each time you spend $2 and,also on the 31st of each month or on the last day of shorter months.,So basically right after you spend $2, you're going to see,a credit card charge for $2.,Then when you spend for it, you're going to see another $2, six, et cetera.,This will expand once again.,Facebook does not trust new new advertisers right now in my main account,,I believe I'm up to about $2,000.,So I only get charged each time I spent 2000 or on the last day of the month.,So that's why you're going to see a bunch of very minuscule charges.,As soon as you start advertising.,And then it's going to expand, it's going to become 500 a,thousand, $2,000 at a time.,All right, cool.,So we now have a payment method connected come back up to business,tools and then go to ads manager.,So this is where you're going to be creating the campaigns, creating,the ad sets and the creatives.,What is important to understand in this ads manager section is once,again, just the basic structure and how to actually create, um,,a campaign ad set and a creative.,What I don't want you to focus on is how to actually set them up efficiently,optimization, creating your ads.,I just want you to focus on the structure because we're going to be breaking,down all the, all the details on how to actually run them very profitably,here in the upcoming lessons of the pondir Facebook advertising course.,So let me show you what that structure that we broke down on the whiteboard,looks like within the ads manager.,What you're going to want to do is click create.,And then this is where you specify the campaign objective.,So, as I mentioned in the whiteboard, a campaign is responsible for,the objective for the budget and a couple other smaller aspects.,99% of the time, what you're going to want to run is going,to be a conversion campaign.,We're going to touch on this further detail, but for the sake,of this structure, example, select conversions, click this dropdown.,And one, one aspect I want to know is Facebook is constantly changing the,user interface of the ads manager.,They're trying to make it easy, simple, um, and essentially,make it more efficient.,So if this looks different, just remember the process is still the same.,You're always going to be able, there's always going to be a,create button on this page.,I can click it here.,Maybe, maybe in your version, it's over here, but find the,create button and click it.,Go ahead.,Select conversions, click a drop down.,And what you'll see is that structure.,We discussed campaign ad set, an ad campaign includes a,campaign objective and budgets.,The optimization of budgets ad set, determined your audience placements,schedule in spending and the ad contains all of the creative settings.,So go ahead and name this example.,Well, let's actually do this example, campaign example, ad set, and example ad.,Remember, we're not going to be running these.,You don't want to start diving into actually trying to build these out,without going on to the later lessons, because I'm going to teach you how,to be very profitable with your ads.,And if you start diving in now, you're going to get overwhelmed,and not see the results you want.,So enter that hit continue.,Okay.,And now you can actually, we can go through each one of these little pieces.,So you up here, you have the campaign name.,Special ad categories or things such as a credit cards or credit,lines, employment, housing, social issues, elections, or politics.,If you are not running those, you do.,Now.,You want to make sure it says no categories declared because if you,select, for example, credit, you're going to, to be under very tight,restrictions and limitations and your ads aren't going to perform as they,would, if there was no limitations.,So only select these.,If you are running these types of ads, if not go ahead and,select no categories declared.,All right.,So here we have campaign details.,What you'll see is the only option for buying type is an auction.,And as we discuss Facebook, ads is simply an online auction.,So basically what are we going to be doing?,We're going to be bidding against other advertisers, competing against them,for placements on potential customers, newsfeeds and inboxes and Instagrams and,all over all right, campaign objective.,As we selected conversions, Hey, go ahead and hit the show more options.,You're going to see campaign spending limit.,So this allows you to set an overall spending limit for your ad campaign.,And this will, this means that your ad sets in the campaign will stop once,you've reached your spending limit.,And if you're using a campaign lifetime budget, it's not applicable,,we're not using the lifetime budget.,I rarely use those.,So don't worry about that.,Leave this as is AB test.,I'm going to show you more, a more efficient way to actually do split,tests versus using their, um, set up.,But you can create an AB test here.,So split testing, what works better than the other.,I don't use this.,I wouldn't recommend you use this at this time over time, they might improve it.,But right now I have a better method for you that we'll,discuss later on in the lessons.,All right.,And now the discussion of campaign budget optimization, make sure I, I only use,campaign budget optimization now nowadays.,So we'll touch once again on the different types of budget optimization in later,lessons, but for the sake of this example, select on, and then what you'll see,is you can set your daily budget here.,So this is where you're actually going to set your budgets.,And, um, you can select daily or lifetime, basically a lifetime budget.,As you said, it's suspense 700.,It might spend it in a week and might spend it three months, but once,it spends it, it shuts itself off.,I always use a daily budget and we'll touch on why later on campaign,bid strategies, bid strategies are a relatively complex topic.,We'll break those down later sections for now.,Just know that you can change how you bid against other advertisers.,All right.,And then add scheduling.,You can schedule your ads for specific hours and days of the week.,Don't worry about it.,Facebook's really good at optimizing it themselves.,All right, so now let's go ahead and hit close and just don't,hit, publish, just sit close.,So we can see our example campaign here and to access those settings, I,just showed you, you can click, edit, and then you can access all of those.,Once again, go ahead and X out, hit close again.,Okay.,So now we have these tabs, we see campaigns ad sets and ads.,So let's see what ad sets are inside of our example campaign.,You can either do one of two things.,You can select this checkbox and then click the tab, or you can just,click on the name and there we go.,Now we see our ad set.,So let's click edit and see what that looks like.,Okay.,So here we have some pretty neat options.,Actually, we have conversion, I think conversion event location, 99% of you are,going to be using the website unless you actually have a mobile app, then you can,do app or a messenger or WhatsApp, but 99% of the time it's going to be website.,Then this is a spot where you can select your pixel.,We're going to talk about how to set up your pixel here in the next lesson,,but this is where you would select it.,So for example, here's the one that I created and you can,choose your conversion event.,For example, purchase.,Once again, don't try to follow the setup.,I'm just running you through all of the possibilities.,We're going to actually set this up and get ads running in the,next lessons, dynamic creative.,Um, this is pretty, this is a pretty neat feature.,You can select a bunch of different assets and, and Facebook will build a creative,for you in real time, depending on what they think is going to work the best.,Um, you can create an offer for people to save.,Here's where you set your schedule.,So you can set a start date.,Let's say I want to create some ads, but I don't want them to,start until tomorrow at 4:48 AM.,If I, if I set this right here, Facebook will turn it on.,At that time for me down here in audiences, where we do our targeting.,So we have custom audiences, locations, age ranges, genders, detailed targeting,,which allows Facebook to expand it in hopes that they can drive more,results and then even languages.,And now if we hit show more options, you can see different types of connections.,Once again, I don't, I mean, I don't really use this connection, but,it is a pretty intriguing feature.,Just showing how detailed you can really get with this.,Now we have placements.,So what i

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