how to install facebook pixel on shopify

How to Install Facebook Pixel on Shopify & Track Conversion (2022) UPDATEDthe process of installing

Stewart Gauld

Updated on Jan 23,2023

How to Install Facebook Pixel on Shopify & Track Conversion (2022) UPDATED

the process of installing the facebook,pixel and measuring events like,conversions on your shopify store has,changed over the years now setting up,the facebook pixel the right way is,essential if you engage in facebook ads,so that you can further optimize,campaign performance enhance ad,targeting and ultimately measure the,success of your facebook ads,hey guys stuart here welcome back to,this channel i hope you're having a,fantastic day now in this facebook pixel,shopify tutorial i'm going to walk you,through how to install the facebook,pixel onto your shopify website so that,you can properly track conversions,generated from your facebook ads,okay now before we go ahead and launch,into this facebook pixel tutorial for,shopify consider subscribing if you,haven't done so already or if you're new,to this channel and that way you'll stay,updated with actionable videos and,tutorials designed to equip you with the,skills knowledge and tools to help your,small business thrive online and with,that quick note out the way let's go,ahead and install the facebook pixel,onto your shopify store,okay so to create and connect a facebook,pixel with our shopify store so that we,can start tracking specific events like,conversions we first need to check off a,few things before we can complete this,process the first thing that you need to,do is create a facebook business page if,you haven't created one already now if,you haven't created a facebook business,page what i'll do is link a beginner's,tutorial up above and down below in the,description that will guide you through,the process of creating your facebook,business page so go ahead and check out,that tutorial if you currently do not,have a facebook business page,then you also need to create a facebook,business manager again if you currently,do not have a facebook business manager,what i'll do is link a beginner's,tutorial up above and down below in the,description that will guide you through,the process of setting up your facebook,business manager now within your,facebook business manager this is where,we want to create a facebook ad account,again if you haven't created an ad,account the facebook business manager,tutorial that i mentioned will guide you,through the process of actually,connecting and creating a ad account,with your facebook business manager and,once you've completed those steps so,you've created a facebook business page,you've created a business manager and,connected your facebook business page,and you've also added a ad account then,we can move on to creating our facebook,pixel to do this simply head over to,your browser and type in, forward slash ads,manager and that will take you to your,ads manager account simply navigate up,to your ad account and make sure that,you have the correct ad account selected,then navigate over to the left hand side,and click on all tools then simply,locate events manager,and this is where we can create and,manage our facebook pixels as you can,see we have two test pixels here on this,account now what we want to do to create,a new pixel is locate connect data,sources and click here then navigate,down and click on web and then select,connect,this is where we want to add the name of,our new pixel we're just going to call,this the name of our website and for the,purpose of today's tutorial i'm creating,a facebook pixel for our shopify store,our business called the trendy kiwi nz,then once you've named your new pixel,simply navigate down and click create,pixel,then here all we need to do is simply,add our website url for our shopify,store so as you can see we've added our,url for our shopify store in here once,you've done that simply click tick,and then when you see this green tick,that means we've entered in our website,url correctly then come down and click,next,then go ahead and make sure that,conversions api and metapixel is,selected this is essentially going to,provide us more detailed data then come,down and click next,and then here make sure that we have set,up with parted integration this is a,simple way that allows us to integrate,the facebook pixel with our shopify,store without using any code then come,down and click next,and simply navigate over to shopify and,that's going to take us here now what we,need to do is log into our shopify store,and connect shopify with facebook so go,ahead log into your shopify store and,we'll meet you inside,okay so once you've arrived inside the,back end of your shopify store simply,navigate over to online store over on,the left hand side and then come down,and click on preferences,and then within preferences what we want,to do is navigate down the page and,locate facebook pixel and then select,set up facebook,and then navigate up to add sales,channel in the top right hand corner,and this is going to allow us to,initiate the process of connecting,shopify with facebook,and then navigate down and click connect,account this is going to allow us to,connect our personal facebook account,with shopify this is our personal,account that's associated with our,business manager so go ahead and click,connect account,make sure that you have your personal,profile selected add your password and,come down and click continue,and again select continue,next once you've connected your personal,profile what you want to do is go ahead,and select the business manager that's,associated with your ad account and your,pixel that you created,next what we want to do under domain,verification is make sure that our,domain can be verified now if your,domain is currently not verified simply,click on your domain and then come down,and click verify as you can see our,domain is already verified so i'm going,to navigate down and click confirm,and then here what we want to do is add,the add account that we use to create,our facebook pixel so here we have our,ad account here i'm going to go ahead,and connect,and this is where we need to view and,accept the terms for custom audience,terms and facebook business tools terms,so go ahead select each of these,accept the terms before you're able to,click done,and then once you've taken the time to,view and then accept the terms come down,and click done,and then under facebook business page,simply go ahead and connect your,facebook business page,then under data sharing we recommend,selecting either enhanced or maximum you,can always change these at any time and,then navigate down and where it says,behavior will be tracked with this pixel,you want to make sure that you have the,correct pixel in here the one that we,just created earlier as you can see this,is not the correct pixel so what i'm,going to do is go ahead and click,disconnect,and then disconnect again,and this is the facebook pixel that i,created earlier in this tutorial so i'm,going to go ahead and connect this pixel,and then go ahead and select a audience,based on the audience that you're,targeting with your facebook ads,i'm going to select new zealand so think,about the main country that you target,and add that country in here then come,down and click accept terms and,conditions,and once you've completed the setup,simply click finish setup and,congratulations just like that we've,connected the facebook pixel with our,shopify store now what we're going to do,is head back to our facebook account,where we left off at the beginning of,this tutorial,and then once you've arrived back inside,your ads account and under events,manager simply come down and click i've,completed the setup on shopify and then,click next and now what we want to do is,test that the facebook pixel is,functioning correctly on our shopify,store to do that simply navigate up here,and add your website url,and then once you've added your url,simply go ahead and click send test,traffic,and that's going to take us to our,shopify website,now all we need to do is head back to,facebook and see if the pixel has been,verified,and you should now see active over here,then come down and click next,and now what we want to do is navigate,over to test events and events manager,to ensure all the events on our shopify,store are firing correctly so to do that,we can either click here or we can come,down and click finish then navigate up,to test events and then under test event,simply navigate down to test browser,events and then add your website url in,here again and then come down and click,open website,then here what we want to do is navigate,through each of the different pages that,we have on our shopify store to ensure,that each of the pages are firing as,well as all the different events so for,example if i navigate back over to,catalog and then come down and click,this product what i can do is navigate,through the cart by clicking checkout,and that's going to initiate the,checkout so what you want to do is take,the time to navigate through all the,different pages to ensure that your,facebook pixel is picking up all the,different events that you're firing on,your website now what you want to do is,make sure that you have ad blocker,turned off or this is not going to work,okay so what we're going to do now is,head back to facebook,and as you can see back inside facebook,we have all these different events,happening on our shopify store so as you,can see our facebook pixel has been,correctly integrated with our shopify,store congratulations it's as simple as,that,and there we have it guys that is it for,this updated facebook pixel tutorial for,shopify now if you have any questions,about this process make sure to pop them,down below and with that said thank you,so much for watching this tutorial all,the way through to the end if you got,value make sure you leave a like and,subscribe to this channel and that way,i'll see you in the next video take care,guys,you

The above is a brief introduction to how to install facebook pixel on shopify

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how to install facebook pixel on shopify catalogs

How To Install Facebook Pixel On Shopify

How To Install Facebook Pixel On Shopify

in 2020 shopify changed how facebook,pixels are installed on merchants,websites,this helped allow for greater,integration between facebook and shopify,in today's video i'm going to show you,how to add your facebook pixel,to your shopify store quickly and easily,a facebook pixel is a snippet of code,that you place on your website,helping your business collect valuable,data that you can use to optimize,ads track conversions build curated,audiences,and remarket to people who have seen,your ads or interacted with your website,for new entrepreneurs installing a,facebook pixel,can sometimes feel like a complex task,so in today's video i'm going to show,you,how to have your facebook pixel up and,running in under 10 minutes,so if you don't have a facebook account,you're going to need one to begin this,process,if you don't have one just head over to, click the big green button,that says create new account,and you know the drill give them your,information and click the green button,that says,sign up so once you're done setting up,your account you should have,something that looks kind of like this,but we don't just need a personal page,we actually need to have a business page,so click the plus button in the top,right hand corner and click the button,that says,page now you're going to be creating a,page for your business,inputting all the information the,category the description,and any other information that's,required once you're finished that,process,you should end up with a business page,that looks,something like this now it's time to hop,on over to business manager we're going,to create a business account that's,,pretty simple hit the big blue button in,the right hand corner,enter your name enter your business name,and enter,your business email then hit the blue,button that says,submit now as of september 2020,facebook business suite is slated to,replace facebook business manager,but as you can see you have access to,all the same tools like ad manager,audiences billing business settings and,event manager,but if for some reason you wanted to,switch back to the old business manager,simply click the button that says give,feedback and then click,switch back to business manager i don't,foresee many people wanting to do that,but i want to let you know it is an,option,let's set up your ad account click on,the button that says business settings,then click on the appropriate business,you'll be brought to a screen that looks,just like this scroll down and click add,accounts,then click the blue button in the middle,of your screen that says add,you'll be presented with three different,options the first option is to claim an,existing ad account the second,is to request access to an ad account if,you were an agency,the one we're going to click is create a,new ad account,first we need to name our ad account,the next thing we're going to do is,click our time zone,once we're done that we're going to,click the currency that we use,then hit the blue button that says next,then facebook's going to ask you,what the ad account is going to be used,for click my business then click create,now you'll be brought to a screen where,you're asked to assign,page roles so assign the appropriate,permissions,and then click the blue button that says,assign,once you're done that you'll be asked to,add payment info you can also do this,inside shopify now if you're looking to,get started,shopify is offering a free 14-day trial,simply click the link above to take,action to level up your ecommerce,business,all right now it's time to head back,over to our shopify store,first things first you're going to need,to head over to your my shopify account,when you're in the back end you're going,to click preferences,and when you scroll down you'll see a,section that says facebook pixel,hit that blue button right there that,says set up pixel,it's going to prompt you to add in a,facebook channel,click the green button below next the,first thing you need to do is connect,your facebook account so when you click,that a pop-up window will ask you to put,in,all of your facebook account information,and then click the blue button that says,continue,read the little note and click the blue,button that says ok,next thing is you're going to need to,connect your business manager account,it's the business manager account that,we set up earlier,next connect the ad account that is,associated with your store,you'll need to read the data processing,terms and then click,accept now for tutorial purposes i'm,going through this fast but make sure,that you read all the terms and,conditions,clearly then click the green button next,thing you'll want to do,is update your payment details you have,to make sure that there's a payment,method associated with your account so,that you can actually run ads,a pop-up window will appear and all you,need to do,is input all your credit card,information and on the following page,you'll input your tax information for,your tax information,simply select the state or province in,which you are governed by,and click the blue button that says save,then click the blue button that says,close,make sure everything looks good though,next thing you're going to want to do is,connect,the facebook page that your store is,associated with,input your facebook target country,you'll want to make sure that this,matches up,with where you're going to be targeting,your customers so i'm going to click the,united states because there's a much,larger target market for my niche than,in canada,lastly you'll need to accept the terms,and conditions,next click finish setup once you've,added your facebook channel to your,store click the top left hand item that,says settings,then click data sharing settings in the,middle of your screen you're going to be,presented with three different options,standard collects browsing behavior on,your online store,the next option is enhanced which uses,advanced matching,this shares more customer data with,facebook allowing you to build bigger,remarketing audiences and track,more conversions the final option is,maximum which uses conversions api,sharing the most amount of data with,facebook allowing you to improve the,accuracy of the measurement and,optimization of your events,now whatever you choose you need to make,sure that you update your privacy policy,accordingly,after you've installed your facebook,pixel you'll need to verify your domain,head over to your business settings go,down to brand safety and click,domains then click the blue button that,says add,and enter your domain name into the,domain name field,after you click the blue button that,says add domain once you've done that,the next thing you'll want to do,is to refresh the page then you should,be looking at a screen that looks like,this,and now we need to verify the domain,following the instructions that facebook,automatically generates,we need to copy this txt record and then,input it in our dns configuration in the,back of shopify,so we'll head to the back end of our,shopify store,now once we're in the back end of our,shopify store we need to navigate to the,left,panel where it says domain,now beside our primary domain we need to,click the button that says manage,in the top right hand side we'll see a,button that says dns settings,click that and then click the button,that says add custom record and make,sure it's a txt record,then using the txt record facebook,supplied us,we'll paste that into our dns records,under the area that says,text value under the area where it says,name,just use the at symbol then click the,green button that says confirm now that,you've successfully added,this txt record we can head back over to,facebook and click that green button,that says,verify now sometimes it can take a few,minutes for facebook and your domain,servers to communicate but if you've,done this correctly,then you should see this green check,mark appear now if you've set up your,pixel and,confirmed your domain and you're seeing,these little yellow triangles beside,your conversion events,it means you need to set up your,conversion events so i'm going to walk,you through that,right now first navigate to the data,sources section,then click add events and then click,from the pixel in the drop-down,we're going to be using what's called,the events setup tool simply enter,your website url and then click the blue,button that says,open website now with the event setup,tool we can either,track a url or a button and i'm going to,show you use cases for both,so we'll start with add to cart so using,the event setup tool we'll click,track a new button and then we'll click,the add to cart button,now we're going to select the event,we'll click add to cart,and if we'd like we can assign a value,by simply checking off,the value field and selecting the price,that we're listing the product for,you'll also want to make sure that your,currency is correct before hitting the,blue button that says confirm,since this is just for tutorial purposes,i personally won't worry about it,now i'm going to show you how to track a,url and we're going to set it up for a,purchase,so we'll click the button that says,track url then we'll select,our conversion event which is purchase,and then we'll enter a value,and our currency now for a purchase,conversion event you'll want to track,the order confirmation page that way you,can be sure that your customer went,through the entire purchasing process,so i hope it makes sense that there are,some conversion events that are better,to track on a button,and there are some conversion events,that are better to track with a url,once your domain's been properly,verified you'll see a green little,button,beside the domain name,now once we've added in up to those,eight events we're gonna head back over,to events manager and we're gonna want,to prioritize those events,this will really put us in a good,position for when ios 14 rolls out,you can see a button that says,aggregated event management,click that and then click your domain,the one that you just verified then,you're gonna click manage events,so this screen is going to pop up that's,gonna let you know that any changes you,make are going to take,72 hours to process so we're going to,organize,our events based off the priority we're,going to put purchase at the top,then add to cart then we'll put add in,payment info initiate checkout lead,and then we're going to put view content,at the bottom so you can see we've,created a sort of funnel here with,purchase being the highest priority and,view content being the lowest priority,now yours might look a little different,depending on what events you are,tracking,now something i wanted to draw your,attention here to is something called,value optimization this is when facebook,is going to use machine learning to bid,for the highest value customers,this means customers who are going to,bring in the most revenue,now one thing you'll notice is that this,is going to take up,multiple of your event slots so it's,gonna take up,at least four of your eight event slots,now once you're happy with the,priorities you've set you can hit the,blue button that says apply,and 72 hours later you will be good to,go,so if you're already running ads during,this period you'll want to make sure,they're paused,now i wanted to talk really quickly,about facebook conversion api,which lets you share web event data,directly with facebook server,it lets you maintain data privacy while,giving a more,personalized ad experience it's a great,addition to,a facebook pixel as the conversions api,can help you track those,lower funnel events and make data,sharing,more reliable with the conversions api,your data tracking won't fall victim to,bad network connections,ad blockers or long loading times and,the reality is that these can be,problems for cookie like tracking like a,facebook pixel,conversions api lets you track leads,affiliate payments,phone calls fine locations form,submissions email subscriptions,purchases,and even subscription changes and all of,this information can be incredibly,valuable to you as an advertiser,the first part of setting up conversions,api is as simple as,following the instructions that facebook,provides you with,when you click the drop down that says,conversion api,however in the final step you will,either need a developer,or strong knowledge of code as it will,require you injecting code into your,site,to connect the servers,hopefully this video has shown you,simply and clearly how to install a,facebook pixel on your shopify site,you should have your facebook ads up and,running in no time speaking on facebook,ads,make sure to check out our video that,will take you through everything,you need to know to be successful,running facebook ads,we're going to talk about customer,acquisition strategies building custom,audiences,retargeting and loyalty campaigns and,how to make,thumb stopping creative make sure to,subscribe to this channel,so you don't miss out on more videos to,help you take your online business,to the next level thanks so much for,watching i've been your host tyler and,i'll see you next time on learn with,shopify,you

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