how to get traffic to a website with facebook ads cheaper

How to Run Facebook Ads to Increase Website Traffic | Facebook Ads Tutorial for Beginnersthis video

Sindhu Biswal

Updated on Jan 23,2023

How to Run Facebook Ads to Increase Website Traffic | Facebook Ads Tutorial for Beginners

this video is for those people who want,to learn Facebook ads to create more,landing page views on their website so,if you have a website you are running a,d2c brand you are running uh,um a coffee store or you are running,anything that is on website how you can,leverage Facebook ads for that so let's,go step by step so this is how a,Facebook ads manager looks like the,first thing that you need to do is,create and when you click on create,Facebook shows you multiple options let,me try to Simply break it down for you,awareness basically means top of the,line or top of the funnel uh awareness,building so which are the formats that,you can run ads through this is you can,do a reach you can do a brand awareness,you can put an image and you can show to,a lot of people or you can put a video,and you can show to a lot of people so,in my experience I can suggest you one,thing that a click awareness only when,you want to reach a lot of people but,you don't want to optimize it for clicks,or a landing page visit or whatsoever,traffic is for those people who want to,increase increase link clicks and,landing page views what is the landing,page view basically let's say you have,one landing page or you have one home,page where you want your traffic to go,to that is basically called your landing,page views engagement is nothing but to,increase post engagement so if you are,putting out a Facebook post or an,Instagram post,you want to increase the likes comments,shares and anything this is for them,leads is for,creation of lead generation inside the,Facebook ecosystem so if you want to do,if you don't want to take that person to,a different page and capture the lead,this allows you to uh to show an ad a,person clicks on that particular ad and,a lead form opens up and the person can,fill it them then and their self app,promotion is for those people who has,who has an app and they want to promote,it sales as for sales has for conversion,so the difference between your traffic,and your sale is there's a traffic,optimizers for clicks and landing page,views while your sales optimizers for,add add to cart or for purchase now the,difference between both is is simply,sales is done by those people who have a,run Facebook ads for a slightly longer,time and hence you have more data the,algorithm has slightly more data to,understand and take a call on but the,ideal form is if you're starting a new,new company from scratch my suggestion,is go to traffic,click on continue,and this is what the first window comes,up so the best practice is always the,number of campaigns you have should be,segregated by multiple names you can,have your own nomenclature of your,naming style which will help you and,this is what this is what I I generally,do so let's say let's assume that we are,building a case on a coffee brand a,coffee brand which sells two type of,products let's say one is a coffee bean,and one is a coffee can so let's say,coffee bean is one product so what I,will do here is I will write Coffee Bean,the product category or the SKU first,then I will write the type of the,campaign so let's say I want to optimize,this for landing page views so I'll,write the campaign name,then I'll put an underscore I will write,the date when the campaign is starting,so it's 6th October so I'll derive 6th,October now what it does is we are,running a lot of campaigns uh and if you,write the date it started it just gives,you slight more flexibility that okay,this campaign started pretty long back,and hence you can take an advanced call,so we'll be talking about Advanced call,that when I can and this is a pro tip,let me just give you when a campaign is,way too long,uh which means four month five month one,year and the campaign has started,showing the the costing being high the,cost per customer acquisition being high,switch off the campaign duplicate the,campaign and create another same,campaign on that you will again start,seeing low now this is a small Hack That,A lot of people do uh and yeah,thank me later,then we go on next this is what the,major action happens so what you will do,here is in one one campaign you can have,multiple ad sets ad sets are nothing but,cohorts of the audience that you want to,Target maybe in one one ad set you want,to have coffee lovers maybe in one ad,set you want to have hnis maybe in one,ad set you want to have business,professionals,and every ad set will have a different,targeting and different uh creatives do,not repeat the same creative with the,same uh with multiple ad sets what will,happen is you are cannibalizing uh that,own that your own particular ad account,so let's say we are targeted,similar website so I'll create a website,I'll go down I'll select so you can do,two things lifetime budget daily budget,the difference is daily budget make sure,that you have certain kind of uh traffic,on a particular day and you have certain,kind of spends so it is it is in a,control if you do not want a steady line,budget spending click on Lifetime what,lifetime does is you are allowing the,Facebook algorithm to figure out,whenever the Whenever there could be,lesser cost of that inventory it will,spend on that particular day whenever is,the highest higher cost it will not,spend on that particular day go here,click on let's say I am selling in,Bangalore,if you're outside India Bangalore is a,pretty pretty uh big Metropolitan City,very famous for its Cafe culture,click on age,I'm hoping as a business you already,know who is your target audience and,what's it what's the age and I'm just,putting a random age let's say it's 25,to 35 then I'll go to retail targeting,here and I will start searching for,profit and I will see,what is this and this is let me tell you,again another Pro tip here and the,difference here people who are,interested in normal coffee if you are,selling a brand which is positioned as a,brewed coffee,or which is position as an Arabic,arabica coffee,which means that people who generally,drink instant coffee will not relate,because because when you say coffee in,your mind you think that okay coffee,lovers are one but not coffee coffee is,again segregated into multiple variation,you have very normal coffee lovers to,mid-range who understand what is Arabic,and robust and everything then you have,specialty coffee lovers so if you need,to understand that and then what you,will do is you will start finding,words like specialty coffee click on,suggestion,and then I will start finding these,technical terms,so that I have a refined audience that,okay my position is going to that,particular uh that particular brand that,that particular interest who understands,a slightly enhanced or a slightly,costlier coffee do that,if your estimated audience size is more,than five lakh you are at a good space,but try try to see that okay if it's in,a 1 million it is it is best space,I will change it to languages languages,basically means that people who are,using Facebook in a certain language,do not I don't recommend to change,placements because your costing will go,high here is where the main action,happens so you have to optimize for uh,you have to click on the optimization,and delivery there are two major,optimizations landing page views and,Link clicks let me Define you both of,them landing page views means Facebook,is optimizing when the person clicks on,your link and goes to your landing page,that is one link clicks does not mean,people are clicking on the CTA button,link click can mean people clicking on,anything it can be a like button comment,button share button or anything it will,count as link click what I generally,recommend is go to landing page views,and then click on next and then and then,obviously uh this is I will not spend,enough time here this is where your main,action happens uh you have to put a,primary text you have to put a headline,and you have to put a creative uh better,the creative lesson the cost uh bad the,creative higher the cost is is uh is,pretty much simple and and this is how,you create,a landing page views Facebook ad,campaign for a coffee brand now it can,be you can replicate the same thing for,anything you can replicate the same for,your fashion brand or whatsoever but,always remain that into concern that,what exactly as I said you hear that,whenever you are choosing interest a,broader interest is only applicable for,a lower ticket size product whenever you,are doing a higher ticket size product,do not go for a generic generic keyword,because what happens generic does not,mean everyone is relating to that let me,give you another example let's say you,want to,you want to Target people who are,interested in banarasi Sardis you will,Target people who are interested sorry,is collaboration and everything and not,just sarees because Normal just sarees,can be anyone who is living in a very,very small town and just normally,interested in sorry that's that's it for,today next we will be talking about,other case series feel free to subscribe,to the channel if you want to learn more,about how we do you run ads by yourself,if you're a small business owner or if,you are a founder

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This is What $1,500 Gets You in Website Traffic: Facebook Ads VS Google Ads

This is What $1,500 Gets You in Website Traffic: Facebook Ads VS Google Ads

- What's better, Google or Facebook Ads?,Well, we're about to find out.,Hey everyone, I'm Neil Patel,,and this is what $1,500 gets you in website traffic,,Facebook Ads versus Google Ads.,(upbeat music),Before we get started,,make sure you subscribe to this channel,,and if you're on YouTube, click the alert notification.,Facebook Ads spend reached $31.43 billion in 2020,,despite COVID 19.,Now, in 2021, they did even better,,and they continually to just keep growing.,And they're poised to increase,by a whopping 20%-22% in the next year,,according to eMarketer.,Facebook Ads and Google Ads are some,of the most important ad platforms in the market today.,Not only because they have a huge number,of people that you can reach, but it also drives results.,I wouldn't be in business or a digital marketer,if I was spending a dollar to lose a dollar.,I'm in digital marketing, because when I spend a dollar,,I make more than a dollar.,And there's a couple of reasons,on why digital marketing is so amazing.,It's because your ability to segment your audiences,and reach very specific groups,of people in almost instant timeframe.,You also have a lot of data to understand,what's going on, what's not working,,where you should invest more, where you should invest less,,because not everything's going to work out the way you want.,Now, let's say, you had $1,500 to spend on paid ads,,how much traffic would you be able to generate?,Now, leave a comment below telling me,how many visitors you think you'll be able to generate.,I'll wait a little bit.,Leave a comment, let me know.,Did you write it in?,All right.,Well, there are a few things that'll influence your results.,First off, the industry you're in.,If you're in things in like going after cases, let's say,,in like legal, or mesothelioma, or auto insurance,,you're going to get a lot less visitors,than if you're in, let's say, e-commerce.,How much competitors are willing to pay,for the clicks in your industry,,also, affect how many visitors you're going to get.,Also, how well crafted and targeted your ads are,are also affected.,If your ads suck, people don't want to click on them,,you're not going to get a lot of visitors,and you're going to have to pay more for each click,,because it's costing these networks money,to show up your ads.,Now, whether or not you're doing remarketing or retargeting,,that's another question, because that can affect your cost.,Seasonality is a huge one.,If you're selling Christmas trees, you could bet,,if you're selling Christmas trees in February each year,,probably not going to get any clicks.,So, let's take a hypothetical business and start from there.,We're going to pretend that we're running a campaign,for a realtor in Los Angeles, California.,Let's say, this realtor is targeting a area,within Los Angeles called Burbank,,and they want to generate leads for apartment rentals.,On Google Ads,,this realtor is going to be targeting three keywords,,apartments for rent in Burbank, California,,Burbank apartments for rent, and Burbank apartment rentals.,When you check these keywords on Ubersuggest,,they have a combined search volume,of 5,100 searches a month.,Now, according to WordStream, in the real estate industry,the average click-through rate is 3.71%.,That means you get on average 189 visitors a month,with an average cost per click of $2 and 25 cents,,and this would cost you an average of $427.,And it would take you roughly three months,to spend all your budget.,By the end, you have roughly 667 visitors.,Now, with Facebook Ads,,it's hard to predict how many clicks you would get,and in how much time.,But based on the estimation costs,from WordStream for real straight industry,,we can, at least, get a sense,of how many visitors you would get,and roughly at what cost per click.,According to WordStream,,per click on Facebook Ads targeting real estate,it would be around a dollar and 81 cents.,If you take a budget of $1,005 and divide it by a dollar,and 81 cents that will lead you to roughly 828 clicks.,Now, I'm not saying that these would be the actual numbers,that you would see in real life in a campaign,,but it gives you a pretty good idea,and rough estimations based on previous data.,In theory, Facebook Ads will give you 161 visitors,more than Google, but that would depend on how your ads,are performing on both platforms.,Now, here's the thing.,Google will drive you less clicks,,but what people don't really tell you is,we see much higher conversion rates on Google,than we do on Facebook.,Remember, when someone Googles apartments,for rent in Burbank, California,,they're looking for apartment.,On Facebook, you got to target people,in Burbank or around Burbank,that you think may be looking for a apartment,,but they may not be, and they click on your ad,,and they're more of a look loo,,and they may not even be interested.,So, it doesn't convert as well.,So, what we've seen overall is Facebook is cheaper,and you can tend to get more clicks,,but they don't convert as well.,Overall for most businesses,,we see them spending more money on Google,,because Google converts better.,So, if I were you, I wouldn't just use Google or Facebook,,I would use both.,As long as it's profitable, keep scaling them both up.,If you need help with your Google or Facebook Ads,,check out my ad agency, NP Digital.,If you enjoy this video, like it,,share it to your people about it,,thank you very much.

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