how to get the most out of facebook ads shopify

Shopify Dropshipping - How To Run Facebook Ads I Master FB Ads in 20 minutesso you've been looking a

Ac Hampton

Updated on Jan 22,2023

Shopify Dropshipping - How To Run Facebook Ads I Master FB Ads in 20 minutes

so you've been looking around searching,video after video on youtube and,learning a ton of information about drop,shipping but you are still and i say it,again still stuck on one part if you're,watching this video right now how in the,world are you supposed to set up your,ads start running your first campaigns,and start driving traffic to your,website and doing this profitably,without wasting any money in the wrong,direction well i'm about to break down,absolutely everything step by step and,giving out all the sauce on exactly how,to set up and run your ads profitably so,all that time and energy that you've,been looking into this information on,drop shipping you can actually put it to,use so that you can start making that,passive income that you deserve and,start getting the results that you need,with your online store sounds too good,to be true well i've already done the,work for you testing out multiple,product after product and spending,millions of dollars advertising so that,the same methods that i'm going to be,teaching you today you can go ahead and,implement that i'm still using on my,stores that are generating six and seven,figures yearly so with that being said,grab your pen grab your paper get ready,for this sauce because we're about to go,all the way in,what's going on everyone my name is ac,hampton i'm an eight figure marketer and,a business coach who teaches people how,to test build and scale their online,businesses profitably if you know who i,am thank you for always coming back and,showing me love and if you're new here,welcome in and get ready for some insane,value before i head into this video you,guys know that each and every single,week i give out a free one-on-one,consulting call to one lucky winner who,took action and follow these steps so,that you can streamline your success for,e-commerce and i will be announcing the,winner from last week somewhere inside,this video so make sure to stay tuned,the entire way to see if it was you but,if you want the chance to win this week,all you have to do is in the comment,section below comment the word ad and,what your biggest takeaway from this,video was and throughout this video if,you find yourself having any questions,at all or maybe you're just feeling,stuck and you're not getting the results,that you're looking for with your,business head over to my instagram ac,underscore hampton dm me the word,youtube so i can reach out and help you,out in any way possible so when it comes,down to it facebook ads can be extremely,confusing no matter if you've been,running them for a couple of years or if,you're just starting off with all the,changes that have been consistently,happening over the years it's important,that you're up to date with exactly how,to run your ads so that you can get the,most return of the money that you're,putting in the more prepared you are,before heading into running your ads the,better outcome that you're likely to see,along with less money being spent in the,wrong direction so if you're on a budget,to get your ads going and start getting,those purchases that you deserve i need,you to pay attention right now the main,focuses that you need to have before,stepping into running your first ads is,number one and probably the most,important having a trending winning,product so let me be clear about,something first you can not okay you,cannot head into drop shipping thinking,that you can sell any and every single,product because if that is your mindset,you're going to blow a lot of money in,the wrong direction when looking for a,trending winning product some key,factors that you should be looking for,is a does to solve a problem which is,going to add to the longevity of being,able to sell it b is this product being,sold for 25 or more which is going to,allow you to make some profit and get,some better margins while doing so see,does this product have a wow factor if,there is a wow factor on this product,there's going to be a nice amount of,engagement based off of the comments and,the shares on your advertisement which,is going to tell you that customers are,interested and genuinely interested in,this product and lastly d is their area,of improvement based off of my,competition and this is based off of how,your competitor is selling the product,so that you're able to find ways to wipe,them out and take control over the,entire market itself once you then,decided on the product that you're going,to sell that meets all those,requirements that i just listed the next,thing that you're going to have to focus,on is the advertisements that you're,going to promote the product with the,advertisements are so important because,this is what's going to allow you to get,cheap traffic to your store and make,more of a return on the cost that you're,paying to promote it the ads are also,what helps you stick out from your,competition now i'm no video editor,which is why you should always make use,of your resources unless you are a video,editor yourself i personally like using,viral ecom ads for my videos but in,order to make sure that they come,exactly how you want them to i,personally send them an example of my,competitors ads with a pro and cons list,listing changes that i would make in,different ways i would market it so that,i can actually set myself apart from my,competition and if you want to check out,viral ecommerce to get your own ads made,you can check them out with the link in,my description to get 20 off every order,that you have with them now like i said,i'm always trying to spend as less as,possible to gain as much data and sales,as possible and that's exactly what,creative testing allows me to do now,hold on hold on before you ask yourself,what in the world is creative testing,let me break it down for you a creative,testing campaign allows you to test out,different thumbnails and videos against,each other at a very low cost so that,you're able to see which thumbnail or,video has the potential to perform the,best for you at the cheapest cost while,bringing the most customers into your,stores now this is a key step a key,staple that you cannot skip if you want,to make the most out of your budget that,you have to spend so without further ado,let me go ahead and show you exactly how,to set this up so first and foremost you,want to make sure that you test out the,thumbnails and the videos in two,separate campaigns by testing them,separately you're allowing yourself to,keep your data consistent and not skew,it all over the place and let me clarify,that i am not testing these campaigns at,the same time i test my thumbnails first,which means that i would be testing my,three different thumbnails all on top of,the same video so that again i'm keeping,something consistent and i'm able to,really see how each thumbnail is,performing i personally like testing my,thumbnails out first so that i know,exactly what's going to actually stop my,customer and watch my video and then i,put that winning thumbnail on top of,three to four different videos so i can,gauge solely what video will perform the,best so let's go ahead and set that up,so that you have a visual of what i mean,so as you can see i'm currently on my,ads manager and the first step when it,comes to setting up your creative,testing campaign is first you come over,here create and then you come over here,to conversions and before you ask me why,i did conversions am i looking for,purchases no i'm not looking for,purchases at all i'm just trying to see,which ad and which creative is going to,bring the cheapest traffic to my store,so like i said you stay on creatives you,come over here and click continue and,then in the title i like to go ahead and,put thumbnail creative testing after,that i like to go ahead and turn on the,cbo which stands for campaign budget,optimization so i just turn on the cbo,and then because i only have three,thumbnails i'm gonna go ahead and set a,thirty dollar budget here but if you,have four thumbnails it'd be 40 if you,had five thumbnails it'd be 50 and so on,and so on and so on after that you go,ahead and click next and now we are on,the ad set level so here i'll go ahead,and just put thumbnail one video one,select your pixel and then for the,conversion event i'm always using view,content again which advertisement or,creative is going to bring the cheapest,traffic to my store on the start date,you can basically just start this off,whenever show more options i do like to,put an asset spin limit of at least five,dollars so the ads do spin locations i,like to do the top five countries the,united states united kingdom australia,new zealand and canada so we're gonna go,ahead and place all that in here real,quick then as we scroll down i'd like to,do age range of 21 through 65 all,genders keep detail targeting completely,broad and completely open and then i,like to scroll down and i like to keep,on automatic placements and that's,basically it on the asset level so let's,go ahead and check out the ad level so,here i'm going to name this the exact,same i did on my ad set level and then,as we scroll down past the ad setup,you're going to keep single image or,video on and then you're just going to,add the media and then remember we're,only testing out a thumbnail here so,everything else stays congruent so if i,just want to test out a thumbnail i'll,come over here to edit video thumbnail,manual and i'll just choose one random,one and you're probably asking what,should i be putting in my description,and my headline and more like i told you,i'm no video editor and i'm also no,copywriter so i'm allow whatever's,working in the market to work for me so,the product i end up putting on here is,a portable neck fan and i'm letting you,know right now hint hint this is an,amazing okay amazing product to sell,this summer what i'm going to do to find,out what my primary tech should be and,my headline is just go look at what my,competition is doing so if i go to ask,fine then type in these type of,credentials to figure out all the top,biggest competitors who have sold this,product it's going to show me absolutely,every single one of them and then from,there i can just pick and play with the,primary text and headline and all that,should be in more so for example i could,go ahead and just take this one right,here and i'll go ahead and put this in,primary text but let's say i like this,headline more i might use this one so,beat the heat this summer portable,hanging net fan,and then for the description i basically,use the same thing on every product so i,just put the star i like to put 5 stars,rated 4.9 divided by 5. that's kind of,what i use on all my descriptions and,then lastly come to call to action and,then hit that shop now and then when,you're done it should look a little bit,like this so that's thumbnail one video,one you guys know we have two more to go,let's go ahead and jump into it so i'm,simply just gonna come over here and i'm,gonna click duplicate,and i'm gonna do it twice,so now i have a total of three different,ad sets and on the actual campaign level,you know that my cbo is thirty dollars,so that part is complete then i'll come,over here name this thumbnail to video,one then come over here and type in,thumbnail three video one and then from,here the only thing that you're gonna do,is just test out different thumbnails so,like i said all this down here stays the,exact same and i'll just come over here,to edit media edit video thumbnail and,maybe i'll just choose this one same,exact thing on the thumbnail number,three keep everything the same go to,edit video thumbnail and then choose,your next thumbnail so now i have this,thumbnail and this thumbnail and this,thumbnail all going towards the same one,video once you're done you're gonna go,ahead and click on close and then,publish now that we have our thumbnail,test set up i typically allow this run,to right around 2500 impressions so that,i can collect as much data in the,shortest time span possible which is,typically about half a day to a full day,itself but yes i do stop all my ads at,2500 impressions but am i asking for you,to manually look at it every single day,all day hot guy it no i am not that is,what the best benefit of ai is so,facebook's ai system has a rule that you,can set up on your ads manager that will,actually turn off your ad sets once they,hit a certain metric so for this one,being 2500 impressions let me show you,how to set that up so what you're gonna,do is highlight each advertisement come,over here to rules and then create a new,rule and then you're going to go ahead,and click on next and now you're just,going to name this impressions greater,than 2500 apply it to all three of those,ad sets and then here on the conditions,this is where i'm saying you can set a,rule for all of your impressions so you,can literally come over here and type in,impressions greater than 2500 and then,add the rule time range you want to go,ahead and do today and then for the,schedule you want to do this,continuously so that facebook's ai is,checking this every single 30 minutes,and then right when you're done with,that you just come over here and click,on create now running your thumbnail,creative test is great and all but you,might be wondering what is the actual,determining factor to decide which,thumbnails perform the best for you and,ultimately this comes down to which,thumbnail received the highest,click-through rate the lowest cost per,unique link click the lowest cost per,thousand impressions and the longest,average video watch time but i do break,that down in even more detail right here,in this video so make sure to go ahead,and check it out once you find which one,performed the best for you you're just,going to do the exact same setup that i,just went over for video testing but,instead of using three different,thumbnails you're going to use your one,winning thumbnail on top of three,different videos now that you're,finished with creative testing and you,figured out which video thumbnail is,going to be the most favorable for you,it's time to set up your first purchase,campaign but before we head into that,this video has a ton of value and this,is just a small inside look in what i,provide in my one-on-one mentorship so,if you're already learning exactly how,to run your own online business,successfully completely one-on-one with,my team and i by your side grabbing you,by the hand and completely tailored,around you no matter what your,experience level is head over to my,instagram ac underscore hampton and dm,me the word mentorship to apply or you,can also apply with the link down in my,description ten new spots have just now,opened up for the month of july but they,will go fast so make sure you reach out,to me and i can't wait to help out in,any way possible now let's go ahead and,get into your first purchase campaign,which is going to really start to bring,in exactly what you've been looking for,which is purchases and profit and to set,up this cold interest testing campaign,i'm gonna break it all down right here,right now so the first thing you're,gonna do is now that you see that i'm,actually on my ads manager you're gonna,come over here to create and then you're,going to do conversions again and then,after clicking create it's going to,bring us to this screen right here which,this is considered our campaign level of,our advertisement in each campaign you,have the campaign level where the,campaign budget will be set then you,have the ad set level where the minimum,spins and targeting will happen and then,lastly the ad level where the,advertisement will be set up all these,levels go hand in hand with each other,and are all under the exact same one,campaign so to set your first campaign,up we're going to start off with a cbo,which stands for campaign budget,optimization like i was referring to,earlier so first thing we're going to do,is we're just going to go ahead and name,this we're going to name it cold,interest testing so then after naming,your campaign you're going to scroll,down you're going to turn on your,campaign budget optimization so i always,like start off with 100 budget when i'm,testing which is going to allow me to,spend at least 10 dollars on each ad set,and give me 10 different assets that i,could do that with to see which one is,actually going to do the best and give,each one of them a fair chance to prove,itself to me so the main reason why i,like using cbo's for my purchase,campaign is because it allows facebook,to do the spending for you and then push,the budget towards your best performing,assets while slowing down on pushing,money into assets that may not be,performing the best for you so let me,show you a little bit of insight of what,that looks like so then after setting,the budget on the campaign level you're,going to come to the ad set level and,we're not going to name it right away,we're going to scroll down we're going,to go ahead and select our pixel after,selecting your pixel you're gonna go to,conversion event and you're gonna do,purchase and then for my purchase,campaigns i do like starting this off at,midnight the following day so you just,come over here to the next day and,you'll just go ahead and set it up for,midnight and now like doing show more,options and i like to go ahead and put,five dollars right here locations you,want to use the same top five countries,age stays at 21 through 65 and then,detail targeting is where you're going,to actually start testing out different,audiences that might relate with this,product so let's go ahead and stay with,this portable neck fan as an example so,some things that might work really well,for this is we can come over here and,type in fan and if you're ever confused,on what audiences that you should be,testing just go and read the words of,the advertisements of your competitors,i'm seeing things like gifs in here hot,flashes right here outdoor sports right,here summer and so much more so for this,example we're going to go ahead and,start off with summer so i want to be,clear the reason why you're only seeing,one interest on here is because you will,never stack these on top of each other,say i have summer and portable fan on,here and they're stacked on top of each,other how are you going to tell me which,one got a purchase or didn't so that's,why we always break it down specifically,for each ad set only one interest and,then for the audience size of any,interest we like to choose i like to,stay anywhere between 5 million and 80,million with my audience size and you,see this one works out pretty well right,between 42 million and 50 million as we,scroll down we go ahead and do automatic,placements again and then before we go,to the ad level we want to go ahead and,name this interest so this one's called,summer soldier's name it summer cold,interest and then on the ad level this,is where you're gonna go ahead and put,that winning creative that you now have,found after doing creative testing so,now on the ad level i'm just gonna go,ahead and name this winning,advertisement and for the rest of what,you need to put on your ad level that's,just gonna be what's already in that,winning creative so you've now set up,your first interest but you have to,remember we're allocating ten dollars,towards each ad set with a hundred,dollar budget which means we need ten,overall so what i'm going to do is on,the asset level i'm gonna go ahead and,duplicate this nine times and then it's,just as simple as just taking,suggestions and finding other interests,that you might want to start off with so,beaches would definitely be a good one,because you know people are going to be,traveling to beaches all summer and,don't want to feel overheated and then,we're just going to continue to keep,going down the list and getting,everything set up so i might try out,summer vacation,swimming pool would definitely be a good,one and you see i'm naming every single,one of these assets off of the entrance,that i'm actually testing with and i'm,gonna go ahead and set up the rest real,quick,and boom we now just set up our first,gold inches campaign and look you see,all the way down you're seeing how,nothing is stacked and everything's,broken up in complete detail and now,it's time to let your money work for you,and after setting that up i always like,to let my ads run for about four days,and during those four days i'm using my,kpi or key performance indicator,calculator to determine what needs to be,cut and what should keep running so i,can potentially scale what's working for,me another factor that's going to play a,role in this is the amount that you're,actually spending on your ads you're not,always going to be profitable right away,and you need to allow at least a 400 net,loss before moving on to the next,product sometimes with a couple products,you might have to warm it up and you'll,see that you might lose a little bit of,money before your ads actually start to,pick up and take off but this does not,mean that you should just go ahead and,let your ads run and money be spent with,absolutely no regards though you have to,know how to read your data to understand,when you need to be cutting what's not,working for you reading your data can be,difficult if you're a beginner but if,you are in my one-on-one mentorship we,make sure to break it down and help you,understand what's working and not,working and the why behind it but to run,you through quickly one of the most,important things that you need to know,is what your breakeven costs are meaning,how much are you able to spend in order,to sell this product and still break,even or better off be profitable from it,and as you can see my kpi calculator,tells me exactly that so for example on,my current store that i'm running you,can see that on my kpi sheet my,breakeven cost for purchase is 42,dollars and 80 cents so as you can see,on my ads mandatory any single ad set,that has surpassed that 42.80,it has now officially been cut i don't,play any games with my money if i'm not,making profit from it it's getting cut,immediately never be scared to cut,assets that are not working for you,because this is what allows facebook to,push more and more money into the assets,that are performing for you while,allowing you to find different interests,that can keep making you more money now,once you continue looking at the metrics,that are coming in on your ads manager,and continue to keep practicing cutting,by your kpis things will start to make,more sense and become even more clear,but like anything you have to continue,to practice and be open to learning like,i said starting your journey with,e-commerce can be confusing and even,intimidating at first but that does not,mean that you shouldn't start it just,means that it's up to you to take the,steps to learn how to do it the right,way and always be a student to the craft,my team and i have been able to help,students from all different experience,levels from all around the world really,learn how to feel confident in,e-commerce and use it as a form of,passive income to start building that,generational wealth that we're all after,i know that this video was packed with,information but i want to see you all be,as successful as possible so make sure,to rewatch this take notes and crush,those ecommerce goals that you have set,for yourself now before i leave you all,to it you know that i cannot forget to,announce the free consulting call winner,from last week's video and the free,one-on-one consulting call winner from,last week is,the dropbox shop the dropbox shop,congratulations on winning reach out to,me on my instagram at ac underscore,hampton let me know that you won we can,hop on a zoom call look over your,products look over your facebook ads and,help you out with anything that you may,be having questions over and if you want,the opportunity to win this call for,next week make sure that in the comment,section below you comment the word ad,with your biggest takeaway from this,video i hope this video gave you all the,exact insight that you've been needing,to really get started and take off with,your drop shipping career i can't wait,to see you each and every single week,this is ac with supreme ecom and i'm out,fast

The above is a brief introduction to how to get the most out of facebook ads shopify

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How To Run Facebook Ads EFFECTIVELY for Your Shopify Store In 2023 ( Facebook Ads 2023 Tutorial)

How To Run Facebook Ads EFFECTIVELY for Your Shopify Store In 2023 ( Facebook Ads 2023 Tutorial)

let's face it running facebook ads,effectively is really hard you see what,a lot of youtubers don't tell you is,that having success with facebook ads,goes far beyond running the ads,themselves plus since the irs 14 update,apple has made it even harder to find,and track your target audience so in,this video i want to give you the real,strategies and concepts behind running,facebook ads that are guaranteed to work,no matter what type of shopify store or,e-commerce business you are running also,i want to give away a free one-on-one,consultation to one of my subscribers i,really appreciate all the love and,support so i truly want to give back so,all you have to do to enter is like the,video,make sure you are subscribed to my,channel,and comment what you need help with and,please please please,leave your instagram handle so i can dm,you if you are the lucky winner okay so,before you can even think about running,facebook ads you want to make sure you,have all your ducks in a row and you,have conducted enough market research in,your industry i literally say this all,the time because i can't stress enough,how much you need to do your research,before running facebook ads even though,marketing is all about testing you can,save a lot of money by analyzing others,mistakes and their successes so analyze,your competitors ads and see what is,working you can do this by going to the,facebook ad library now i made a whole,video on this,on how to spy on your competitors,facebook ads so i really recommend that,you check it out i'll link that down,below essentially though,you want to study the creatives they use,what type of call to actions they are,implementing,and how they actually craft their,headlines if you notice that there is,one particular ad that has been running,for a very long time like several months,you know this is a successful ad i also,recommend studying your target audience,as well and try to discover what they,like what books they read what,television shows they watch etc since,the ios 14 update interest based,targeting has become way more effective,and if you do this research beforehand,it can drastically decrease your time,spent,during the testing phase of your,campaign and save money on wasted ad,spin,and we'll dive into this a little bit,later now the last thing you want to do,is make sure that your facebook ads are,set up for success so that means you,want to make sure that your facebook,pixel is installed and now it is easier,than ever to do it in shopify so make,sure that you install the facebook app,in the shopify app store it will,literally walk you through step by step,helping you create the facebook business,manager and pixel if you haven't created,it already another thing you want to,consider is the actual page you want to,send traffic to even though you want to,make sure you optimize your home page,and product pages for purchases it is,extremely hard to convert cold or,completely new audiences so i recommend,having some type of leave magnet to,capture emails of new people coming to,your site to get the most out of your,ads if you are unfamiliar with the term,league magnet,it just means that you're giving away,something for free that is of value to,your potential customer for exchange for,their email so a lot of websites will,offer things like 75,off or a bogo or countless other things,to get people to sign up for their email,list a lot of brands have also used,different type of pop-ups one that is,really popular right now is the spin the,wheel game as an interactive and fun way,to collect more emails and phone numbers,so don't be afraid to get creative and,test as much as possible so now that all,the back end and behind the scenes work,is done let's dive into the actual,facebook ads campaign manager okay so,now i'm gonna walk you through step by,step how to run facebook ads effectively,for your shopify store okay,and as you see here you're gonna see,about six objectives now this is the,simplified uh window you may see the,older one but essentially these,objectives are based on a sales funnel,okay and if you've never seen a sales,funnel i'll pop one up up here now,but essentially it's just showing you,the process of you know taking your,customers through a funnel so the,awareness objective is top funnel so,this is reach brand awareness video,views traffic is more middle of funnel,so this is going to get people to your,website landing page views,engagement is more middle funnel leads,and app promotion and sales,this is all conversions so this is all,bottom of the funnel and there's gonna,be reasons to use all of these depending,on where your customer is in your,customer journey okay and so what i,don't recommend that you do that i know,a lot of youtube videos show you,is go straight into conversion campaigns,okay,only run conversion campaigns off the,bat if you already have good traffic to,your website and you're doing something,like retargeting,okay but if you're not retargeting,existing buyers that you already have,and you have a brand new store it's very,very hard especially now with the irs,update to just convert people,you know,just first time it doesn't really work,that way okay,so i recommend one of your first,campaigns to set up,to really grow your personal brand and,get more traffic to your shopify store,in general,is running a traffic or awareness reach,campaign okay,um those are going to be the two best,campaigns to start what we call,seasoning your pixel and this just,allows facebook to get more and more,data so they know who will be interested,in your products,uh so definitely do not start off with a,conversion campaign,and i'm gonna walk you through when is,the best time um to start running,conversion campaigns and i'll get to,that in a second so for the sake of time,let's just go click traffic,all right continue,all right and so what you're gonna see,here is,three things okay you're gonna see the,campaign which is the overarching,campaign,right your ad set and your ad okay and,what you're going to want to do is name,your campaign,you know what it is so,for this i'm just going to say shopify,traffic campaign but you really want to,be descriptive because when you're 10 20,campaigns deep you want to know what,this campaign is about specifically and,trust me it's going to save you a lot of,time and a lot of headache going through,your you know facebook ads manager and,you'll be able to find things a lot,easier a lot easier,okay so shopify traffic,campaign,boom,all right now depending on your category,of your products you may have to do this,uh but more than likely you won't have,to,um you know as you can see here most of,this is like jobs professional,certification auto loans housing,you know,political civil rights elections stuff,like that,um,but if you fall into any of these,categories for whatever reason with your,shopify store which i would be hard,pressed to say that you would um,this is what you want to make sure that,you know you declare okay,moving on,um if you want to change your objective,you can at any time if you you know,create your campaign you're like i want,to change it you can here,all right and this allows you here your,cab testing this allows you to just uh,created a b test so if you want to you,know test a creative against each other,or copy your headlines or audiences you,can do this here,and then this is pretty much advantage,campaign budget,this is used to be cbo campaigns it's,essentially the same exact thing they,just gave it a new name and for me,personally i like running what is called,ad set budget optimization or abos just,because i got trust issues but i like to,do my own optimization and i like to see,my own spin rather than facebook,deciding how to spend my money but,there's again,you can run,campaign budget optimization or you can,do it yourself it's entirely up to you,and how you like running ads but there,is no right or wrong way,but if you want more of a set it and,forget it and,facebook determine where they should,spend your money then by all means you,know use this advantage campaign budget,and you know facebook will do that work,for you okay so let's move on to the,next page,okay cool so now you're at the ad set,level,right and this is where you're going to,be able to tell facebook,um you know where you want to send this,traffic to do you want to send them to a,website you want to send them to our app,messenger whatsapp calls,um and for your case you're going to,send them to a website and also you want,to name the ad set as well so this is,where,i normally use for naming convention,like the target audience i'm going after,so maybe 21 to 65,maybe if i'm going after,um specifically,i don't know people that like supreme,you're doing if you have a clothing,brand let's just say that and then,um,you know i'm just going to do men,right,um and then you want to do the actual,location that you're targeting so you,could do us,i do recommend testing just one country,at first you can do the big five if you,have um which is australia us canada,united kingdom,and i'm missing one i can't think of it,right now sorry,um,but you could do the big five,but i recommend just sticking with one,country the country that you're in for,now then as your budget increases then,you can you know go abroad,this is where,you can set your daily budget so you can,do five dollars a day ten dollars a day,um i recommend depending on your actual,budget,um that you split up your campaign,budget,i would say 75,should be top of funnel things,um so that's traffic,awareness,um and then the other 25 should be with,conversions with retargeting and stuff,like that and i'll get to conversion ads,in a second,but let's just say,you know you have a 300,uh you know ad budget you know then you,would only want to spend,seven dollars a day and then three,dollars a day,would be for your conversions okay,or for your conversion campaigns,and you can do this no matter how much,budget you have,um obviously if you want better results,i would say spend more than 300 but i'm,just using that as an example,right you have three thousand dollars,and it'd be seventy dollars a day and,then thirty dollars on conversion ads,every day,but y'all get the point,um this is where you want your start,date of your ads to start um some people,like to start them at 12 a.m,it's really up to you i haven't seen it,really play that big of a difference in,my campaigns depending on when i start,the ads but it's entirely up to you,and then this is where you actually,create your audiences so the cool thing,about facebook is they allow you to,create custom and look-alike audiences,um i will say they're not as effective,as they used to be but they're still,very effective um building out custom,audiences so you can if you do already,have an email list you can import that,into facebook and they can find them on,facebook and instagram,um if you already have some type of,pixel data on your website you can use,that to craft audiences,but again it's not as powerful as it,used to be,but it is still useful and i still,recommend that you test it okay,so for now we're just going to do,completely interest-based targeting and,so,let's just say you're a clothing brand,and you find out that your uh target,audience you know really likes supreme,so you can type in supreme,clothing boom,and you'll see here,and then,and they're going to show you how,what audience size,um,that falls into so for 18 and 65,is 54 million to 64 million okay but,let's just say i only want to target men,then i only want to target men,you know 21,to,35.,boom you're gonna see that that target,audience drops now i will say before you,used to want to be a little bit smaller,with your audience sizes but i,definitely recommend,you being a little bit larger than what,it used to be,so,excuse me,so i recommend,anywhere between,a million i recommend you know having,bigger audience sizes,and keeping it in the green,um is a really good place to start,anything in the red,to the yellow is a little too big,so i recommend keeping your audience,sizes in the green,anything in the yellow and the red,is either too specific,or,too broad,but there may be some use cases where,you might want to be very broad or,specific um especially if you're running,like specific target traffic to a,specific area in the u.s,um then okay but most of the time you,want to be in this green area okay,from there you can then decide your,placements some people like automatic,placements i'm not a big fan of,automatic placements personally,i like using the feed so that's um you,know instagram,feed,uh you know facebook feed i really don't,like the audience network at all or,running to messenger,again you can test this for yourself but,for me i haven't gotten a lot of good,results running it that way but for some,people they might have okay,um but i only like running it to feeds,and stories and reels if it's applicable,which are creative,all this other stuff i normally turn off,um because it just hasn't really worked,well for me,okay,and again you can test it for yourself,if you like,uh but i recommend just running straight,feed i wouldn't waste money on like this,article,like nothing like that okay,then also what you're going to want to,do,is i always like to run on mobile,devices,only,um i found that to get the most,bang for your buck,um,again you can test that as well but i,just like running on mobile devices it's,a lot easier a lot of people buy stuff,off their phone um and i've seen that,convert a lot better than desktop,all right then from here you can do,optimization for ad delivery so if you,want to do landing page views link,clicks impressions i recommend,link clicks and landing page views tests,test which one works best for you,but for this i'm just going to use link,clicks,and then it's going to ask how would you,like to be charged,um i would always say you know charge,you by link click cost per click,they get you by doing impressions so,definitely do link clicks,um and standard delivery is fine okay,now i will say once you get more data,and results and you know your numbers,you can put cost per result so if you,know that you can you can only spend 50,cents per link click you can put that in,and they will make sure that you know,they'll try their best to make sure that,you know you get that result that you're,looking for okay,but if they can't get you that result,then they just won't spend your budget,okay does that make sense,okay cool so that's pretty much the gist,of the targeting um you can really spend,a lot of time here um really testing,but i would say start off with the ones,that i gave you and then go from there,okay next is the actual ad in creative,so here you can actually name your,creative,and decide you know what you want to,name it so i'd recommend again,making sure that you have good naming,conventions of the creatives that you're,using,and then go from there,and then here you can either manually,upload,um your creatives or they can pull from,the catalog that you have in your,shopify store which is really cool,and then you can either upload a single,video or single image you can do,carousel posts you can do a collection,there's a lot of things that you can do,with your creative,um,and for the sake i'm gonna see if i have,any creatives here,to use oh no i forgot this is a,new ad account so this is where you can,upload your creative and this is where,you know you can put your primary text,in your copy,okay,um,and so this is where you see your,headlines,i don't think anything is going to show,up because i have here,no creatives but,this is where it will display,your ad preview,and what it will look like okay,um and this is where you're gonna,actually put the website url for your,shopify store,okay now i recommend adding utms and if,you're unfamiliar with utms this is,where you can just get more accurate,tracking of where the traffic to your,website home page or product page is,going going from or coming from excuse,me um and you can set this up in google,analytics as well in the google tag,manager,so you want to make sure that you set up,utms,um i'll have a link down below um and if,you want me to create a video on that i,will,and this is where you can use your call,to action so this is where you can use,learn more shop now all these things,and this is where you actually add your,pixel for the tracking so you can add,your own pixel data if you like,um i definitely recommend always make,sure that this is checked um always make,sure that you add your pixel um,if you don't do that then you're not,gonna accurately track you know the,process okay,and so this is essentially how you set,up a campaign and it's honestly not that,hard okay again if you've already done,your research okay,and then um you want to do the same,thing,for a conversion campaign okay and this,is where you're going to allocate the,other 25,you know or you can do 30 50,however you want to allocate your budget,to conversion campaigns right but i,recommend allocating money for,conversion campaigns and allocating it,to,you know abandoned cart so a lot of,people will come to your website and,just abandon cart so you want to run,retargeting ads to them okay,and so,literally you can run ads to people um,once you start to collect data you can,run ads to people that added,you know added cards to your shopify,store and didn't check out,um you can re-target the people that,went to your website and getting by,those are the type of conversions that,you want to run you want you can even,run conversions to people that interact,with your facebook or instagram page,right so those are the type of,conversion ads that you really want to,be running okay,but overall running facebook ads is very,very,simplistic don't over complicate it uh,just make sure that you do your level of,optimization okay and so that is,literally it when it comes to facebook,ads it's fairly simple then also you,want to make sure that you keep your,mind your break even point and your,lifetime value of your customer because,if you notice that your break even point,is 20,right then you don't want to be spending,more than 20 on acquiring a customer,simple,but i will say if you know what your,lifetime value is of your customer let's,just say it's a hundred dollars,you know even if you don't you know make,money with the ads themselves or,acquiring a customer if you know your,lifetime value is a hundred dollars for,a customer you can spend more money,because you know ultimately you're gonna,get that money back okay,so make sure that you like and subscribe,and comment what you need help with uh,so you have a chance to win a one-on-one,consultation with me i would love to,help you out,um until next time,be easy

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