how to get the most out of facebook ads

A BETTER Way To Advertise On Facebook In 2023 (SECRET)there are three things that you need to,know i

Adam Erhart

Updated on Jan 19,2023

A BETTER Way To Advertise On Facebook In 2023 (SECRET)

there are three things that you need to,know if you want to create effective,high converting and profitable facebook,ads first you need to nail message,market match get this wrong and it,doesn't matter how smart or funny or,creative your ads are they're not gonna,work next is something called the 40 40,20 rule every great direct response,marketer and advertising legend lives,and dies by this rule but don't worry if,you've never heard of it before most,people haven't and i'm going to walk you,through exactly how to use this with,your facebook ads and third you need to,use something called the marketing rule,of seven and not just with your facebook,ads either but with all of your,advertising and marketing and everything,you do from this day forward use it and,profit don't use it and don't profit,that is a terrible catchphrase so let me,show you how it's done starting with the,ever important message market match want,to know the single biggest reason that,most facebook ads don't work i can't see,it right now but i'm going to assume,you're nodding your head yes well my,friend the biggest reason that most,facebook ads don't work is not because,they chose the wrong campaign objective,or wrong placement or wrong budget or,anything related to the actual setup of,the facebook ad campaign nope the reason,that most ads don't work is because,they're saying the wrong things to the,wrong people or in other words the offer,that they're making is either unrelated,or unappealing an unrelated message,means that they're making an offer that,people just don't really care about,trying to sell something in a way that,just doesn't resonate with the pains and,problems and fears and frustrations of,the market this is often the result of,spending too much time on the features,and the actual tangible things that,they're going to be getting rather than,on the benefits and the outcomes and all,of the results and how their life's,going to be better after they make a,purchase an unappealing message is,simply a message that's packaged wrong,or in other words it's boring it doesn't,do anything to try to catch someone's,attention and so they don't stop to read,it and if they do stop well they just,don't care what's that sound oh that's,the sound of your ad dollars getting,flushed down the toilet and so money is,wasted putting these boring and,uninteresting and irrelevant messages in,front of people and then wondering why,nobody's buying sounds harsh i know i,don't like to be the bad guy here but,fortunately there is a solution that,comes in the form of message market,match and message market match is,exactly what it sounds like it means,matching your message to your market but,obviously there's a little more to it,than that essentially message market,match also commonly known as message to,market match is really just a way of,making sure that you've done your,homework and you've researched your,target audience you've figured out what,their pains and their problems and their,fears and their frustrations are and how,whatever it is that you're selling is,well positioned to help solve that for,them get it right and people buy get it,wrong and they don't buy and this is one,of my favorite things about marketing,and about advertising in that it's a,literal case study of human behavior,after all people can say all of the,things about how they think they are or,how they would like to be but at the end,of the day money talks and what people,choose to buy and how they spend their,time are two of the most powerful,indicators that really show what someone,values so if your ads aren't working and,people aren't clicking on them or,signing up or buying or anything like,that well it's simply because they don't,see the value in what you're offering so,it's your job as the marketer as the,advertiser to try to show them that,value and the best way to do this isn't,by shoving it down their throats but,rather to show them that you understand,where they're coming from you understand,their problems and you possibly have a,solution they may be interested in i,wish i could remember who told me this,quote so i could give them due credit,but one of my favorite sayings is that,customers don't buy when they understand,they buy when they feel understood okay,next i'm gonna give you the secret sauce,and those special ingredients that,really separates the amateurs from the,pros when it comes to creating high,converting and profitable facebook ads,but first a real quick message from this,video's sponsor metrocool over the years,i've had the chance to work with a lot,of different companies and software but,metricool has quickly become my number,one secret weapon when it comes to,creating better and more effective,social media marketing campaigns and i,use it every single day not only does it,allow you to take care of everything all,in one place it also integrates,seamlessly with facebook and instagram,and twitter and tick tock and linkedin,and google business and pinterest and,youtube and twitch as well as facebook,ads and google ads and tick tock ads and,data center it's also incredibly easy to,use and gives you a ton of powerful,features for both organic social media,and paid media like facebook ads one of,my favorite things about it is how i can,watch and monitor my ads performance and,get a side-by-side comparison of my ad,campaigns on google and facebook which,are two of my biggest ad platforms right,now and i can see how they're doing and,compare different metrics against each,other like how many impressions they got,what's my cpm which is how much it cost,me to show these to a thousand people,what's my cpc or cost per click my ctr,which is my click-through rate and even,the number of conversions each campaign,is delivering because again remember,it's not just about getting likes and,shares it's about making money from your,social media and your ads so make sure,to check out metricool by clicking the,link in the description below this video,and when you use the code atom you can,try out any paid plan for 30 days for,free okay next the 40 40 20 rule the 40,40 20 rule shows the breakdown of the,three main elements that are responsible,for your ad success 40 to your market 40,to your offer and 20 to your copy so let,me unpack those for you now 40 of the,success of your advertising campaign is,going to come down to your market your,understanding of them and your ability,to identify and locate them and make,sure that you're putting the right,message directly in front of them,fortunately facebook's targeting options,are pretty amazing so the ability to,find them and get right in front of them,is well easier than ever as for coming,up with the right message the right hook,the right angle and the right,irresistible offer and how those all fit,together well that's where you're gonna,need to do a little bit of heavy lifting,the next 40 of this equation comes down,to your offer so what are you offering,and is it irresistible enough to get,them to pay attention is it relevant,enough that they're going to be,interested and want to click want to,read more ultimately want to buy and the,last 20 is your copy and your creative,this is essentially the words that you,use the images the video if you're,running a video ad all of the design and,the way that you structure things as,well as the words that you say as a,general rule the more competitive your,market is the more persuasive and,influential and more heavy-hitting your,copy's going to need to be the 40-40-20,rule is incredibly powerful because like,all things in marketing it gets to the,root of what's really important which is,your customers their problems and your,solutions to those problems and way too,many advertisers get this completely,backwards spending way too much time on,fancy words and pretty pictures rather,than getting to the core of their,audience's pains and how they're able to,best serve them there's even some,situations and with certain target,markets where an overly produced ad or,an overly polished message actually,turns people off and has the complete,opposite effect and will lose to an ad,that looks like it was made in ms paint,from 1985. that's uh that's some quality,design work right there but there is,another thing you can do no,must do if you want to turn your,campaigns into real winners and that is,to leverage the power of the marketing,rule of seven first some history the,marketing rule of seven was first,introduced by the movie industry back in,the 1930s when studio bosses discovered,that it took around seven touch points,or interactions with a potential,customer in order to get them to see a,movie this then became kind of a rule in,marketing that if you wanted a product,or service or business to succeed you,needed to make sure that your prospect,heard your advertising message at least,seven times before expecting them to,take any kind of action and i like this,rule for two reasons first because it,resets someone's expectations when it,comes to advertising after all one of,the most frustrating albeit completely,understandable parts of advertising is,when i hear a newbie advertiser complain,about the results they're getting or,rather the lack of results they're,getting from their campaigns but more,often than not and upon closer,inspection it's usually because they've,only been running these ads for a couple,days or only spent a few dollars on them,now do you know whose fault this is i'll,tell you it's all those internet,marketing hucksters from the early 2000s,who oversold people on these get rich,quick schemes and how they could make a,million dollars overnight with no work,required but that's not a real thing in,the real world think of one other,investment where you could put in a,dollar and get back 10 or 100 or a,thousand or more i mean people would,look at you like you're crazy but with,advertising these are possible not right,away not for everyone but they do happen,but when you're first getting started a,little bit of patience and a little bit,of understanding and maybe even a little,bit of humility are gonna go a long way,because advertising is a skill skill,that can be learned but a skill that's,going to take a little bit of training,and a little bit of time now don't get,me wrong the purpose of advertising of,running ads is 100 to make money,otherwise why you doing this but it's,also important to approach this with a,little bit of sensibility and common,sense those are probably the same things,the second reason that i like the,marketing rule of 7 so much is because,it gives me a benchmark and kind of a,guide that i can shoot for and plan for,and bake right into my marketing,strategy this is why the best way to do,facebook advertising today is to run,your ads and then follow up and follow,up and follow up and follow up follow up,and follow up and follow up and follow,and follow up and follow up and follow,up but do it in a way that doesn't break,the bank unfortunately you can do it now,easier than ever before the first way is,my absolute favorite which is to run a,facebook ad that takes someone off,facebook and puts them onto your email,list where you can follow up with them,again and again forever the next way is,still good though and it involves,running a facebook ad and then creating,a custom audience based on how somebody,engaged or interacted with your previous,ad for example you could create a video,ad and then create a couple of custom,audiences based on people that watch 25,or 50 or 75,of the aforementioned ad you can then,follow up with those people through a,second ad which is going to be more cost,effective because you're going to be,advertising to a smaller audience not to,mention a smaller audience means more,opportunities at repetitions and touch,points and building a deeper and more,human connection but to show up in front,of them even more and for free you,definitely want to be taking advantage,of all of the other tools that facebook,gives you access to and this is why the,next thing you're going to want to do is,check out the video that i've got linked,up right here on facebook marketing,strategy so make sure to check it out,now and i'll see in the next episode but,for them to refer you they need to know,what you do after all people can't buy,from you if they don't know that you,exist or in this case people can't buy,from you if they do know you exist but,don't know that you have a business

The above is a brief introduction to how to get the most out of facebook ads

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how to get the most out of facebook ads catalogs

Facebook Ads in 2021: My NEWEST Secret Strategies & Pro-Tips

Facebook Ads in 2021: My NEWEST Secret Strategies & Pro-Tips

what's up everybody nick shackleford,here with a couple new tips and tricks,for facebook ads 2021. now i don't want,this to be super clickbaity or a little,bit of a,bait and switch on you but a lot of the,stuff still involves facebook but,there's just a couple more things we,need to add on to it to get it a little,bit more profitable and add in a couple,of new tactics to find some success,because trust me we're feeling it you're,feeling it we're all feeling it,first i want to go in here real quick i,want to anchor in what it is that we're,doing is working and we have a lot of,money to prove it check this out,this is what we've spent this month,across all the brands that we do manage,refresh just for everybody to see it,it's this month august 1st,to august 12 2021.,overall we can see some metrics of this,month compared to last month,so we see we've seen overall spend just,about a million bucks,compared to the last month which is 1.4,million total total in that area now if,we look at overall last month let's just,see what the change is going to look,like,july,about 2.8,april 4.4 gradually going down and we,have to find a way around this okay so,we're in this we see this,collectively we're trying to find ways,around increasing roads increasing spend,increasing profitability it's tough out,there right there's no instant bullets,there's no hacks so i apologize if,you're looking here trying to find a,couple hacks you're not going to find it,i'm not trying to teach you something,that won't work for everybody this is,what we're currently testing these are,things that are ongoing um and it's just,this is just real this is just real,stuff right now,so if i go back into this month i'll,show you some things that we're trying,to combat and why we're doing what we're,doing so again first 12 days of the,month,you better mail buck mill and spend,something stand out to me right we've,already we're about down half a million,dollars to spend overall,our cost per purchase which is,absolutely well already up 17,okay so the average cost of purchase,across our portfolio brands is sitting,here around 54 bucks up from last month,which is a 46. so right there is already,an issue if you're selling a product,that's 15 20 30 40 i'm not saying it's,impossible just more difficult right,more difficult to get that through a,little bit harder to find the return on,that,overall purchases,down again but still uh so overall like,that's it's decent pace right so the,beginning of the month we can still ramp,up towards the end of it but again,negative,reach nothing too important to go there,this one stands out a lot to me is the,overall purchase conversion value now,the big thing with ios 14 14.5 is the,fact that you're losing the tracking,visibility of those users that are not,reporting because they don't want to be,tracked which means the feedback loop of,actual revenue or purchases coming is,oftentimes under reported that's the,issue that's the problem we're trying to,solve because we're not getting the,optimization or the data fed back to,facebook that they can actually use,might be being fed back might be doing,up uploading offline events i might be,doing a a handful of things to get that,data back facebook can't use it it's,against the terms so i wanted to share,this i wanted to anchor in that we are,definitely feeling it as well the spend,is still there but people aren't,stopping right you can't stop we're,business owners you have to find,different ways of finding success,first i'm going to jump into one of our,ad accounts this is all based around,just better positioning and trying to,get some new spend and new data points,and more selling across the board this,comes in the form of what we call,farticles or fake articles yes i don't,know if i made that up but it sounds,hilarious and it makes absolute sense so,basically an article that is written in,a way to,convince the consumer that this product,is a lot more important or a lot more,valuable to them,so if you were to see an ad like this,this is just going live my sister called,me crazy for spending 50 on a pair of,pajamas until she babysat so it's pretty,straightforward we're going for a little,bit more clickbait this is something,that i never thought i'd have to do to,sell pajamas specifically for babies,why are we doing this because we're not,getting the engagement that we want,we're not breaking through like we,thought we were in the past and we're,doing what we needed to do beforehand,which is be a little bit more salesy,right be a little bit more like,intriguing to the consumer you can't,just put a product up there that's not,working and now we're just trying to,earn that click we're not trying to sell,you can see there's no value proposition,here there's no major hook i would say,the hook is that question right but,where do they go from here,this is the part that we everybody needs,to see everybody needs to understand how,we're trying this out,goes here i dress my baby in nothing but,footy pajamas for a week here's what,happened,this,is the particle and you can see it's,already denoted right here and we're,just selling this is good old,copywriting this is good old advertising,but it's for the pajamas they don't,understand reading the story i'm using,every muscle in my face to stay awake,telling it and feeding them they're like,hey it's 2 am 8 weeks my 8 week old is,feeding and i can't fall asleep so they,know they're they're feeling this with,us and they're actually having to sell,them a little bit harder here,before pictures of the product of course,kind of nurturing them as they go down a,little bit of a link where they found it,now we start talking about the brand,because you noticed before we weren't,talking about the brand right here right,look at the page look where you noticed,the page is coming from,modern products okay it could have said,baby products the kids said best baby,products it could say anything but it,isn't talking about the brand so it's,not the brand talking about themselves,it's a third-party source talking about,that brand a little bit of different,thing a little bit of a unique twist,onto things,now when we get here,as we start scrolling still being sold,it's just one approach to things right,something that's different that,generally they're not seeing an ad and,they're going to the store and they,experience it they're being sold all the,way through,then they shop guess where they get to,the landing page of the product to,continue to buy so now we're getting,information on like the click through,now we're getting information on the,vanity metrics that they have on,facebook or instagram and then the,second step is now we're getting,information on how much they're,scrolling and watching on that initial,page and we use unbounce it's easy it's,quick to build um,pretty straightforward too,then we're able to shop and buy from,here,i'll show you these two different apps,because you're going to the same page,your grandma has a bulky wallet because,it was the last wall you bought in his,20s or 30s telling a story trying to get,them to come into it before we can talk,about the offer they make a click and,make that purchase forbes mashable,business insider ten thousand five star,reviews i'm gonna agree with this,try it risk-free,very thought-provoking what's happening,here,as you can see but where do they go from,here what what is the experience that,they land on this,the pit in your stomach you get when you,misplace your ball never feel that again,story being sold all the way through,coming down coming down then they watch,a video what are we talking about then,they get to see the product so we're not,even talking about selling we're not,doing anything on the ads we're doing,all the selling on the pages itself it's,a major tactic that we're finding that's,keeping our percentages spent up that's,keeping the revenue coming in and,getting us through this time right this,is what it's all about is finding,various,solutions get us to,i'll show you one more this one's pretty,unique and something that i don't see,anybody talking about so this is our,lead gen,to ecom offer what i mean by this is we,are generally running an ad,and we're trying to build up this list,because we want to get more information,of this lesson i recommend if you have a,highly converting ad that you know is,one of your best ones the offer is solid,use that as a as a first image or first,creator that you want to use before we,start going to other creatives just to,drive specifically towards this type of,thing which we're doing is lead first,ecommerce marketing there's no offer,here,can't do anything the only way they can,do is click through this is where the,page is going to drop them out biggest,sale of the year now this kid just said,get early access this could have said,limited edition this could have said,anything that you wanted but the only,way you're going to get into it is if,you input and give your information here,so very enticing offer at the front end,a capture or a lead gate right in the,middle and on the back end of it they're,emailed or they're texted a specific,offer they wouldn't be able to get,without inputting their offer or,inputting their important information,here it's new stuff like this that's,going to get different people coming in,and out i'd love to know what other new,stuff that you guys are trying on your,end because right now anything that you,get to work,might not work for forever but doesn't,mean it doesn't work at all we'll catch,you guys later peace,hey guys hope you're loving our videos,and you're getting heaps of value from,them if you are make sure to hit the,like button and make sure to subscribe,to join the founder fam if you did enjoy,this video and want to continue to,master your skills make sure you click,here to access your free training now we,will go into way more depth with this,founder

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