how to create a landing page for facebook ads

Facebook Ad Landing Page Tips for Killer Conversions

if you want to make sure that your,website is ready for your Facebook,traffic I'm going to show you the,perfect Facebook ad landing page and,we're starting right now if you want to,transform your website into a customer,or lead generation machine I'll show you,all my best tips tactics and secrets to,get their best let's dive in hey guys,West McDowell here for the deep end and,we put out new videos like this each and,every week so make sure if you're not,subscribed yet you're gonna want to,click the subscribe button and a little,bell icon so you never miss a video you,need to succeed online and if you,haven't yet you're definitely gonna want,to check out my free mini course how to,guarantee website ROI just go right up,here and click that link and you can get,free access right now okay so Facebook,Ads they're basically around 5 million,Facebook advertisers on the platform,right now and it's get which means it's,getting more competitive all the time,which also means it gets more expensive,but today I'm going to show you how to,stack the deck in your favor to,streamline your Facebook ad landing,pages which will help you lower your ad,spend and convert way more of this,traffic into paying customers your,landing page should really entice your,visitors to want to take a specific,action on your site like sign up for,your list or buy or schedule a,consultation or appointment now there,are so many reasons why a Facebook,campaign can fail and the landing page,is one of the biggest ones you know most,businesses I see including clients of,mine they spend so much time on the ads,themselves tweaking the targeting and,the creative that they forget to,optimize the landing page which is,actually where most of the magic happens,and you get conversions and I don't know,if you know this but the average landing,page only has a conversion rate of,around 2 to 3 percent but,with the top landing pages that get,around 11% for sales and all the way up,to 75 80 percent for email opt-ins when,done right so my aim here today is to,teach you how to really up that,performance and get as much out of your,landing pages as possible so I just want,to say this first off the bat your,landing page is not your home page you,should hardly ever send people right,from Facebook to your home page it has,to go to a very specific offer now this,landing page can either be part of your,website via WordPress or you could use a,service like leadpages or Unbounce to,build an external landing page the,choice is up to you but you came here,today for tips so let's get right to,them and the first one is you have to,keep the visuals and the messaging,consistent from the Facebook ad to your,landing page you know if your ad were to,talk about a specific offer then it goes,right to your home page there's a,disconnect there and they're not seeing,the messaging that brought them there in,the first place and people aren't going,to hunt around for it so what I,recommend is really keep the headline of,your Facebook ad very closely matched,with the headline on your landing page,same goes with visuals and colors so if,you were to use image a on your Facebook,ad and then image B is drastically,different that's on the landing page,there's a huge disconnect and people are,confused and they feel like hey this is,probably not the page for me think about,it this way the landing page needs to,just feel like a very natural extension,of the ad itself and not everybody knows,this but Facebook actually knows through,its algorithm what is on the landing,page so if your headline is drastically,different from the headline on the ad,Facebook knows about it and they can,actually penalize you with a low quality,score and that's gonna do two things,that's gonna lower your reach and it's,gonna increase your overall cost per,click alright my next tip is you want a,really strong value proposition so in,other words you want to answer the,question what's in it for me immediately,when a customer gets to your landing,page and that should just be in the,headline in one clear concise customer,focus statement so you're gonna want to,say,what you do who you do it for and what,the benefit is your customer and then I,like to take this one step further and,have a really short benefits section on,the page now what I like to do usually,is identify three main benefits and,include some kind of a visual component,with them just to make them easily,understood and then a really quick,little blurb about each usually no more,than one sentence does the number have,to be three not necessarily it might be,different for you I just tend to think,three is a nice Oh non overwhelming,number and it tends to just look really,nice on a page okay the next thing I'm,gonna bring up is social proof so,basically I want you to think about the,last time you went to a restaurant and,you walked inside and it was empty you,know how did that make you feel about,the experience you were about to have it,probably took us something away from it,right you know human beings whether it's,good or bad tend to judge something,based on if they think it's popular or,not so the best thing you can do with,your website is to make it look like the,equivalent of the full restaurant so you,want to have testimonials you want,people to be able to tell their stories,so a prospective customer coming to your,site for the first time can easily see,hey they've helped other people just,like me in the past and it worked out,really well and that's always gonna be,more powerful than you just bragging,about your company on your own so get,those testimonials and especially video,testimonials whenever you can they're,very powerful and if you're a b2b,company you might want to use logos of,the companies that you've helped in the,past or if you've ever been featured in,any kind of publications or on the news,or anything any blogs anything like that,include those logos as well these are,just small but powerful indicators that,you're trustworthy and experienced in,your industry and here's a really cool,pro tip there is a plugin called use,proof that you can actually install on,your website that lets you show new site,visitors that past site visitors have,taken the desired action that you wanted,them to take already and while it seems,kind of silly that something like that,would work it's on a subconscious level,it's the same thing as that,between the empty restaurant and the,full restaurant it just shows people,that they people have been there before,so it makes it much more likely for new,people to take that desired action as,well okay now the next tip is to,overcome objections so I want you to,really think about all the main reasons,why anyone coming to your page might,have a problem or might want to say no,to your offer right each one of those,down and then next to it write a,rebuttal basically an argument against,that objection and then you're gonna,want to work these objection Buster's,into the content of your site and some,can be worked in through the,testimonials from what past customers,had to say you know some can be worked,in through that benefit section and,anything that's left over that you can't,really work in naturally you can always,include an FAQ section which is a great,way to kind of bust any additional,objections now my next tip is you have,to take all these things and keep it as,short as possible which isn't always,very easy but consider the fact that,over 60% of the people coming from,Facebook are browsing on mobile devices,and that number only increases every,year and people aren't likely to scroll,too far on mobile so you're really gonna,want to keep it short and concise as,possible now I've got a few tricks that,you can steal for me one trick I like to,use just to keep the page short,vertically is let's say the testimonial,section I would keep them all horizontal,in a row that you can swipe between so,you don't have to keep going down the,page and let's say for an FAQ section,you can keep the everything collapsed to,where you're only seeing the questions,and then people have to tap on the,question to read the answer it just,makes the page shorter again and then,people only have to expand on the,questions that they feel are relevant to,them and make sure if your,call-to-action is to have someone fill,out a form like to schedule a,consultation or to give their email,address in exchange for some kind of a,downloadable content piece you're gonna,want to make that form as short as,possible I know some people like to,really,have a bunch of information about their,users that are prospective customers but,the truth is the more form fields you,make someone fill out especially on,mobile the much less likely they are to,actually fill it out okay so those are,my tips now I want to hear from you I,would love to know in the comment,section below,how you're planning on using this on,your own landing page for your Facebook,ads and as always I am just a comment,away so if you have any questions about,any of this,also leave that in the comments and I,will answer them all all right and if,you're not subscribed to the channel yet,you're definitely gonna want to click,this circle icon right over here to,subscribe and you're also gonna want to,access my free mini-course how to,guarantee website ROI and you can get,that in this little box right up over,here all right guys I'm West McDowell,for the deep end and I'll see you next,time

The above is a brief introduction to how to create a landing page for facebook ads

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